WHY HIP-HOP 50?

When we officially decided to build out a “50 Years of Hip-Hop” Celebration, it was of utmost importance that we spoke about why this artistic expression needed to exist. Hip-Hop is not simply auditory cheesecake but is an artform birthed from a combination of social, economic, and cultural factors resulting from the hardships of inner city life and the systemic sociopolitical issues that afflicted underserved and underrepresented communities of the time.

These dynamic and Innovative MCs use their unique skills of incorporating music and spoken word to share compelling stories of strife, success, love and fear. Their music unites communities, and provides a voice for those who share similar experiences. The titans of the genre laid the foundation for future generations within the community and beyond to fully see and express themselves. Hip-Hop’s global influence is undeniable. From the early days of catching a Hip-Hop song late night on the radio to the music being featured on the most popular television and film productions and finally being incorporated into the biggest pop songs of the day from artists around the world, Hip-Hop has proven itself to be a soundscape for any genre of music and can be used to tell any story. Happy 50th Hip-Hop!

Yvette Metoyer

LaMarcus Miller, Ph.D.

FIGHT THE POWER: HOW HIP-HOP CHANGED THE WORLD

Discover the factors that led to the birth of Hip-Hop and its first socially conscious hit “The Message” by Grandmaster Flash and the Furious Five in 1982.

Main Theater — 10:30am-12:00pm

THE ORIGINS OF HIP-HOP

Origins will deep dive into the inception of hip-hop in the early 70’s and how its unique electric sound was influenced by Jazz, Rhythm & Blues.

Main Theater — 12:00pm-1:00pm

THE GOLDEN AGE OF HIP-HOP: A CULTURAL PHENOMENA

Hip-Hop makes an indelible mark on the world with style, swag, and grace while concurrently illuminating often very sinister elements of being black in America.

Main Theater — 2:30pm-3:45pm

THE GLOBAL IMPACT OF HIP-HOP: PASSING THE TORCH FOR THE NEXT 50 YEARS

Having persevered through the gauntlet, the result has been an augmented global community that has adopted this music as a part of their family, bringing with it a herculean amount of history, context, struggle and joy.

b2 theater — 4:00pm-5:00pm

SETTING UP FOR SUCCESS: A CHECKLIST FOR BEING A FREELANCE MUSIC SUPERVISOR

A panel of professionals will outline what freelance music supervisors should know to set up the business side of their careers for success and security.

room 1060 — 4:00pm-5:00pm

COORDINATOR TAKEOVER: THE STRENGTH BEHIND THE SUPERVISOR

The inside scoop on all the roles leading up to being a Music Supervisor — Music Assistant, Music Coordinator, and Associate Music Supervisor. Day-to-day insight from the team behind every supervision craft.

B2 Theater — 12:00pm-1:00pm

Music Clearance 101

The basics of music clearance and licensing explained in an easy to understand and practical way for anyone interested in doing the job right!

b2 theater — 11:00am-12:00pm

Music Clearance 201

Advanced topics and strategies in music clearance. room 1060 — 12:00pm-1:00pm

THE MUSIC, THE PAPERWORK, AND EVERYTHING IN BETWEEN: A DIALOGUE WITH SUPERVISORS AND COMPOSERS

A conversation with music supervisors and composers on best practices and allyship therein.

B2 Theater — 3:00pm-4:00pm

THE GLOBAL CRAFT OF MUSIC SUPERVISION: WE

ARE WORLDWIDE!

A broad view of music supervision around the world and the unique problems and similar solutions for different territories. room 1062 — 2:00pm-3:00pm

Daisy Jones And The Six

Music Supervisor Frankie Pine and Executive Producer Lauren Neustadter on preparing for successful on-camera performances.

b2 theater — 2:00pm-3:00pm

THE CULTURE-SHAPING WORLD OF KIDS AND FAMILY MEDIA

A discussion with the grown-ups who create the world of original children’s music. room 1062 — 5:00pm-6:00pm

THE REAL DEAL: HOW TO SCORE AN UNSCRIPTED SERIES

A conversation with music supervisors and music execs about how to craft memorable moments for Reality TV on a shoestring budget. room 1058 — 3:00pm-4:00pm

SIGNATURE SOUNDS AND UNIQUE SONIC BRANDING IN TRAILERS:

A discussion about the importance of sound design, the often undersung backbone of trailer audio. B2 Theater — 5:00pm-6:00pm

BRANDS, MUSIC, AND INFLUENCERS

A survey of the licensing landscape when clearing commercial music for brands and influencers in short form media.

room 1062 — 11:00am-12:00pm

MUSIC FOR THE MASSES: TRENDS, TROPES, AND TECHNIQUES FOR EFFECTIVE ADVERTISING MUSIC

A conversation about the power of music in advertising, exploring timeless techniques and creative approaches that make for effective campaigns. room 1058 — 2:00pm-3:00pm

Introducing