Business strategy

In 2023 we introduced a new business plan for the years 2023 –2025. It describes our overarching strategic objective, and a series of goals, strategies, and measures that will help us achieve that objective.

You can find out more about our activities in line with the strategy in the following department highlights.

Objective:

We are the market leader in feed safety & sustainability schemes and services, by being an inspiring partner for our community.

Goals:

1. Market leader for GMP+ Feed Safety Assurance

2. Market leader for GMP+ Feed Responsibility Assurance

3. Be an inspiring partner for our community

4. High scheme & services satisfaction

5. Positive financial performance

Strategies:

1. Our position: We are the organisation our partners & Certification Bodies (CBs) want to collaborate with by creating added value for both parties based on understanding the voice of the customer.

2. Scheme & Services: We improve our market position by continuous improvement on the added value of our Scheme & Services.

3. Feed Responsibility Assurance: We deploy our market position by taking the lead in achieving sustainability related (market) opportunities.

4. Market share: We increase our market share by targeting initiatives in our focus countries.

5. Our colleagues: We support our colleagues in achieving capacity for change by developing a growth mindset and effective collaboration.

6. Our organisation: We are an agile organisation by embedding all aspects of continuous improvement in our DNA.