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vegasinc.com | january 14 - january 20, 2018
Hearts and minds Tools of neuroscience deliver new insights about consumer behavior By Thomas Moore | Staff Writer
Marketers are always looking for ways to understand consumers and their sometimes-confounding decisions. Neuroscience, the study of how the brain and nervous system function, seems to offer a crucial edge: a way to predict when and how customers will ignore common sense and the laws of economics. ¶ “People are irrational,” said neuroscience, Continued on page 16
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Number of states — Maine and West Virginia — that had more deaths than births from July 1, 2016, to July 1, 2017. Utah had the largest natural population increase.
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Number of jetliners delivered by Boeing Co. in 2017, according to the company. The total is a single-year industry record, and the company’s stock price has nearly doubled in the past year.