vegasinc.com | august 14 - august 20, 2016
Hooters Girl Hailey Sauer poses during an Aug. 7 event supporting the Nevada Society for the Prevention of Cruelty to Animals at the Sam’s Town Bowling Center. (steve marcus/staff)
Giving a hoot
Ambitious play by Hooters resort highlights power of cause marketing By Erin Ryan | Staff writer
“Let’s go to work,” the canned voice of DJ Casper commanded over the bump of his “Cha Cha Slide,” and a legion of radioactive-orange booty shorts snapped into action against the disco-lit darkness. The Hooters Girls had claimed the concourse at the Sam’s Town Bowling Center, and phone cameras rolled as the crowd took in the spectacle. hoot e rs, Continu e d on pag e 14
$4.4B
What Caesars Entertainment recently got in the sale of casino-style online games company Playtika. The Israeli-based company, known for its app Slotomania, had been acquired by Caesars in 2011 for $80 million.
13
Consecutive quarters Tesla has reported losses. The company has, however, increased vehicle sales by 43 percent since the second quarter of 2015.