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v e g a s i n c . c o m | M ay 1 -
How do you reach Gen Z? Businesspeople discuss ways to attract the next generation of consumers By Howard Riell | special to VEGAS INC
Generation Z may reside at the tail end of the alphabet, but marketers who fail to give it top-of-mind attention do so at their own risk. ¶ Experts may differ on when the earliest members of Generation Z (also called iGen or post-millennials) were born, with opinions ranging from 1990 to 2001, but it’s agreed they share some traits as consumers. And generation z, Continued on page 15
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Number of paid internships Faraday Future is offering to Nevada college students for this summer. The program is part of the company’s goal to qualify for state tax breaks.
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The Stratosphere’s age, in years. To celebrate, the resort is giving locals free access to the tower on May 1. For $20, Nevada residents also will get unlimited access to thrill rides and a meal for two at the buffet.