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vegasinc.com | December 20-26, 2015
How to market to millennials Businesspeople talk about the differences in attracting consumers from generation to generation By Howard Riell | special to the sunday
Business owners increasingly are recognizing the need to market to millennials, people ages 22 to 34 — as well they should. ¶ “Millennials are the chosen generation for many marketers because of their sheer number and perceived buying power,” according to NPD Group, a market-research company. millennials, Continued on page 15
3.9% $594.5M
Amount holiday sales are expected to increase statewide this year, according to the Retail Association of Nevada.
Estimated amount General Motors has paid as compensation for faulty ignition switches. The company has settled almost 400 claims. About 9 percent of the 4,343 claims filed were deemed eligible for compensation.