vegasinc.com | August 23-29, 2015
Saks Fifth Avenue marketing associate Sophia Song, left, shows off a Roberto Cavalli dress to Janet LaFevre, senior marketing manager of Fashion Show and Grand Canal Shoppes. (L.E. Baskow/staff)
Chasing Chinese dollars Las Vegas is dedicating more resources to attract visitors from the world’s most populous country By Danielle Birkin | Special to VEGAS INC
As senior marketing manager for two of the top shopping destinations on the Strip — Fashion Show mall and the Grand Canal Shoppes, both owned by General Growth Properties — Janet LaFevre strives to stay a step ahead of the pack when it comes to recognizing trends in Las Vegas’ visitor demographics. ¶ On the international front, LaFevre takes her cues from China. demographics, Continued on page 15
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