25th Anniversary 2019 Rates & Information Rates & Information 2018
Weddings & Events With Style The Only Publication Exclusively Devoted to Upstate Brides.
Contents About Us…………. 4 Why Print………… 5 Distribution….…... 6
Rates…….………. 7 Specifications…… 8
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Serving Brides and Grooms Since 1993.
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Weddings & Events With Style Magazine Our mission for over twenty five years has been to provide brides to be with the most informative, best distributed and elegant vehicle to connect them with wedding retailers and professionals. Our publication is just that. The large format size, a dynamic 9 ” x12” f eatures more of what today ’ s bride wants. Over 20 different real wedding stories are featured, pages of fashions, venues, cakes , flowers, party ideas and more are showcased in the publication. Extensively distributed at area bridal salons, wedding professional retailers and wed-
ding shows, we reach brides when their interest and shopping power is at it ’ s peak. We have been publishing longer than anyone in the Carolina ’ s, a trusted brand name that brides have turned to since 1993. We invite you to join the Carolina ’ s number one bridal resource and be featured as one of our team ’ s extraordinary wedding experts. By advertising with us you will receive the best value and most exposure for your dollar. •
Continuous exposure year round in print and online.
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Editorial wedding feature of one of your wedding events.
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Featured in the magazine online. Click link on bestweddingplans.com
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Web Ads and Listings on our websites .
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Two websites – bestweddingplans.com and upstatevenues.com.
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Social Media Blasts on Upstate Weddings & Events and more.
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Distribution of your message at all the best bridal shops, shows and retailers.
Weddings & Events With Style is a well established name that brides recognize and retailers trust. Weddings & Events With Style Magazine bestweddingplans.com and upstatevenues.com keep brides coming back for more.
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Why Print Ads Work... "The reports of my demise have been greatly exaggerated." Nobody knows when the famous phrase originated. You can link the axiom to Mark Twain, Alexander Hamilton, or a large number of other famous people. When it comes to print advertising, the quote has special relevance. In 2014, 91 North American operated magazines closed, which represents a nearly 100% increase from the number of print publications that ceased operation during 2013. This begs the question: Is print advertising dead? The answer might surprise most digital marketers. Advertising investments have gone digital mostly because the Internet provides businesses with an affordable way to promote products and services. However, online marketing needs the complementary power of print advertising to seal the advertising deal. Business owners have four reasons to keep print advertising as part of their marketing strategy.
Print Ads Convert More Customers Believe it or not, print advertisements have a significant impact on converting prospects to customers. Nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers that act on electronic advertisements. A Penn State study confirmed the power of print advertising by testing the memories of participants that read print and electronic advertisements. The bottom line: print ads have much more influence on our buying decisions than electronic advertisements.
Target Marketing 101 Successful small businesses break down their loyal customer base by demographics. After learning the primary demographics of their customers, business operators target the demographic base by placing printed ads in publications bought by the target audience. For example, dog lovers that want to purchase healthy food for their canine friends are more likely to find the right brand via a publication such as Dog Fancy than by receiving an email blast from an online marketing agency.
The Best Way to Build Trust Most consumers understand the Internet is rife with fake advertising at best, and grossly misleading marketing campaigns at worst. Because of the dubious reputation of online ads, print advertisements remain the most trusted source of marketing information. Print advertisements never include pop-up screens that promote unseemly products and services. The straightforward printed method for promoting your products and services builds credibility, which is the first step towards establishing the trust required for customers to take action.
Print Bolsters Electronic Advertising We do not recommend choosing one advertising medium over another advertising medium. In fact, we believe print advertising makes online advertising much more effective. Although online marketing costs less than getting the word out about your brand in print, digital marketing should represent one piece of your advertising puzzle. In many cases, online marketing sets the table for print advertising to close the deal. Savvy business owners know that implementing both digital and print advertising campaigns produces higher customer conversion rates.
No More Impulse Buying Let's face it: online shopping encourages impulse buying. All you have to do is enter your credit card information and hit the click button after reading an online ad. On the other hand, print advertisements do not provide a quick way to make a purchase on the spot. Consumers that methodically shop for products and services prefer the more controlled print form of advertising to make product and service purchasing decisions. An additional reason not to ignore print advertising might surprise you. Many consumers do not use the Internet to make purchasing decisions. Yes, they might perform research online. However, when it comes to reaching into their wallets, consumers typically act on the information presented in print advertisements. It is not an age thing, as much as it is the way many consumers feel most comfortable making product and service buying decisions. This article by By Don Potochny | February 17, 2017 San Francisco Chronicle
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Distribution Weddings & Events With Style is distributed complimentary at area wedding professional locations with a focus on bridal salons, party rental stores, registry locations and bridal shows. All wedding professionals featured in the publication have the product available for their customers. Readership numbers are based on the 15,000 annual number of weddings annually in this region. We reach the portion of these brides planning a semi-formal to formal event seeking to patronize the leading wedding professionals in the area. Distribution at wedding retailers such as… Poinsett Bride White Magnolia Bridal Bella Bridesmaids Zen Indigo Hall Marriott Spartanburg Oxford Farm Shutterbooth ABC Party Rental Dillards Stores’ Fripp Island Resort Eastside Limosuine Professional Party The Dress Marriott Greenville Tim Holmes Catering Starry Nights Lionsgate Mabor Gassaway Mansion Macys The Castle Carolina Traditions Table 301 Catering Berbank Rentals & Events Cribbs Catering Gregory’s Formal Wear Good Life Catering Revel Event Venue Laurenda’s Catering Cotton Rouge My Wedding Group Aurora Farm South & West Bubbas’ BBQ Bash Southern Bleachery Sunset Farm
Famzing Photography DiPietro Photography Noble Rentals The Commerce Club Belk Stores Younts Conference Center Ryan Nicholas Inn Greg Hall Events The Bleckley Inn The Barn At Forevermore Farm Seasons Café & Catering Cureton Photography Sportsclub Venue on Locust Hill Kathy & Company Mandy Powell Weddings Pure Catering Charlyn Farms Belleview Meadows Culpepper Designs Good L:ife Catering Famoda Farm Petals and more…
At Wedding Shows
Distribution at Bridal Shows…
Wedding Festivals– Greenville Wedding Festivals- Spartanburg Wedding Festivals- Asheville Wedding Festivals– Anderson Old Cigar Warehouse Showcase Sunday Soiree Belk Bridal Shows Carolina Country Club Veils & Tails
In Stores
In Display Racks
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Advertising Rates A Full Page or Double Page ad not only adds credibility and prestige to your business, it also extends your marketing dollar and impact by the bonus space of 1 or 2 pages for a Full Page and 2 pages for a Double Page to be utilized as a Wedding Feature
story of a wedding event or Fashion Pages. You are also featured with an ad, a listing and link on our websites bestweddingplans.com and upstatevenues.com. Full Page plus 2 Pages…$2895 Full Page plus 1 Page…$2465 Double Page plus 2 Pages…$3695 Double Page $2465 Full Page…$1975 1/2 Page…$1675 14 Page...$1465 Additional Feature Page ( s ) $650 per page Want to be the first ad the reader sees or the last lingering image she views? You can with a Premium Position placement in Weddings & Events With Style. Back Cover, Inside Front & Right…$3385 Page 2-3…$3075 Page 4-5…$2895 Inside Back…$2895 Web Ads on bestweddingplans.com or upstatevenues.com…$475 Payment terms are available. Production of your ad and Wedding Feature available from our creative and graphic team. Non-camera ready Ads & Feature Pages- $85 per page. Rates are for 12 months, include ad space and web ads, listings and link Weddings & Events With Style P. O. Box 16571 Greenville, SC 29606 864-230-3680 gmg.info@aol.com www.guidemediagroup.com www.bestweddingplans.com www.upstatevenues.com
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Advertising Specifications
The Product- An oversize magazine, a dynamic 9” x 12 ” Deadline – December 5 Ad SubmissionAds can be submitted by a mailed CD of via e mail. Please CD’s in a protected case. Mail toWeddings & Events With Style P. O. Box 16571 Greenville, SC 29606 E MailPlease send ads smaller than 9MB to:
gmg.info@aol.com
GraphicsConvert all RBG graphics to CMKY values. EPS, JPEG, PDF and TIFF files are accepted. All images must be a minimum of 300 dpi and supplied at final size. FontsIf fonts are imbedded or outlined, include a copy of all fonts used in your files, If EPS images are linked, be sure to include all linked fonts as well. Be sure to include both printer fonts and screen fonts for your files. Unacceptable ApplicationsNo Microsoft Publisher or Microsoft Word, or other word processor based or non-standard files. Digital Ad SpecsWe are not responsible for ads not meeting our electronic submission requirements. A design fee will be incurred for any work we do on behalf of the customer. Design RatesAll ads submitted non-camera ready will be charged $85 per page.
Weddings & Events With Style P. O. Box 16571 Greenville, SC 29606 864-230-3680 gmg.info@aol.com www.guidemediagroup.com
Live matter must be 1/4” from trim on all sides
Bleed Size18.25 x 12.25” Trim Size18 x 12” Safety Size17.5 x 11.5”
Gutter .25”
Two Page Spread With Bleed
When submitting an ad spread, live matter must be .25” away from sides.
Bleed Size9.25 x 12.25” Trim Size9 x 12” Safety Size8.5 x 11.5”
Half Page Horizontal 8.25 x 5.43 no bleeds
Full Page (trims to 9 x 12”
Half Page Vertical
Quarter Page 4 x 5.43”
4 x11.25” no bleeds
GUIDEMEDIAGROUP
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