The Juice - Trade Issue - Jan/Feb/Mar 2022

GLWAS PRESENTS

THE JUICE JAN/FEB/MAR 2022, ISSUE #11

Highlights Inside Q1 PRICEBOOKS W&S MAG GRADES PREDICTIONS FROM 2021 CLOSEOUT WINES NEW TO THE GLWAS BOOK NON-ALCOHOLIC LIST HOT OFF THE PRESS: BEST OF THE BEST 2022

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CONNECTED BY TARA FORTNEY

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GLWAS NON-ALCOHOLIC SELECTIONS

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HOT OFF THE PRESS: BEST OF THE BEST LIST 2022

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NEW WINERIES TO GLWAS

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CLOSEOUT WINES

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RIEDEL GLASSWARE CATALOG

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WINE & SPIRITS MAGAZINE GRADES THEIR PREDICTIONS FOR 2021

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LINKS TO HELPFUL DOCUMENTS

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FEEDBACK SURVEY

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LINKS TO PREVIOUS ISSUES

CONTENTS

WINE & SPIRITS PRICEBOOKS

E L B A T

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F O

CLICK ON THE PAGE NUMBER TO GO DIRECTLY TO THAT PAGE

Price-Books for Q1 2022 are now Available

If you would like a physical copy, please let your sales rep know.

YOU CAN ALSO DOWNLOAD THE PDF BELOW AND VIEW OR SAVE TO YOUR DEVICE! THANK YOU!

Click here for the GLWAS WINE Price-Book!

Click here for the GLWAS SPIRITS Price-Book!

CONNECTED

BY TARA FORTNEY

GLWAS NON-ALCOHOLIC PRODUCTS

LOOKING TO OFFER A BETTER SELECTION OF NON-ALCOHOLIC? GOOD CALL! check out our list

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TARA FORTNEY

Each year, I spend a good 40-50 hours creating and updating the 'best of the best' list. This is just one of the many tools available to navigate our portfolio. I section it off by varietal and by price point. I also type it up how it should be listed on a wine list (so you can just plug it right in).

Remember, this is only one person's perspective.

TO MAKE THE LIST, I HAVE TO TASTE THE WINE AND IT MUST HAVE AT LEAST ONE OF THESE THREE QUALITIES: 1. VARIETALLY CORRECT 2. EXCELLENT VALUE 3. TASTES GREAT

CLICK ON THE PHOTO TO GO TO THE WINERY WEBSITE

new to the glwas yay portfolio.

CLICK ON THE PHOTO TO GO TO THE WINERY WEBSITE

same great wine...new distributor

CHECKOUT OUR CLOSEOUT LIST! EVERYTHING NEW IS HIGHLIGHTED YELLOW! THESE GO FAST, SO LET YOUR SALES REP KNOW ASAP IF YOU WANT SOMETHING SHIPPED! CLICK HERE TO VIEW CLOSEOUT LIST

CLICK HERE TO VIEW OUR ON-PREMISE RIEDEL GLASSWARE CATALOG INCLUDES PICTURES OF GLASSES

CLICK HERE FOR A CURRENT LIST OF PRODUCTS OFFERED WITH UPDATED PRICING

Grading our 2021 Predictions January 5th, 2022

PREDICTION: RTD INVESTMENT. THE READYTO-DRINK SEGMENT CONTINUES TO BOOM AND WE EXPECTED MORE SPIRITS COMPANIES TO INVEST BEHIND IT, NOT JUST BY LAUNCHING NEW RTD PRODUCTS (OR ACQUIRING THEM) BUT ALSO SUPPORTING THE CATEGORY IN A LARGER WAY. FOR INSTANCE, BEAM SUNTORY CREATED A DEDICATED US RTD DIVISION. OUTCOME: LOTS OF INVESTMENT DOLLARS WENT INTO THE RTD SPACE IN 2021. DIAGEO NORTH AMERICA ANNOUNCED AN $80 MILLION EXPANSION TO ITS PACKAGING FACILITY IN PLAINFIELD, ILLINOIS TO BOOST ITS RTD CANNING CAPABILITY TO OVER 25 MILLION CASES PER YEAR. ON A SMALLER SCALE, CALIFORNIA-BASED GREENBAR DISTILLERY ANNOUNCED THAT IT COMPLETED INSTALLATION OF A $2 MILLION HIGH-SPEED CANNING LINE THAT CAN PRODUCE 250,000 9L CASES OF RTDS ANNUALLY.

PREDICTION: M&A. WE EXPECT TO SEE MORE STRATEGIC INVESTMENTS BY BIG COMPANIES, PARTICULARLY FOR SMALL CRAFT BRANDS THAT COULD USE SOME FINANCIAL HELP COMING OUT OF COVID. OUTCOME: WE GET PARTIAL CREDIT FOR THIS ONE. GIVEN OUR MEGA M&A ROUNDUP AT THE END OF LAST YEAR [SEE WSD 12-16-2021], WE WOULD SAY THAT INVESTMENTS DEFINITELY PICKED UP DURING 2021, WITH OVER 60 DEALS TAKING PLACE FOR THE YEAR. WHILE THERE WERE A FAIR AMOUNT OF INVESTMENTS FROM LARGE COMPANIES INTO SMALLER/CRAFT BRANDS, THERE WAS A MIX OF OTHER TYPES OF DEALS, INCLUDING LARGE COMPANIES SELLING CRAFT BRANDS TO MEDIUMSIZED COMPANIES, DEALS AMONGST LARGE COMPANIES, AND INVESTMENTS FROM LARGE RETAILERS INTO SMALLER RETAIL BRANDS WITH DIFFERENT CAPABILITIES.

PREDICTION: INDIVIDUAL CANNED WINE SALES BOOST. THE ALCOHOL AND TOBACCO TAX AND TRADE BUREAU’S (TTB) RECENT RULING–WHICH APPROVED SEVEN NEW STANDARDS OF FILL FOR WINE AND SPIRITS INCLUDING 355ML, 250ML, AND 200ML FOR WINE, AND 1.8L, 900ML, 720ML, AND 700ML FOR SPIRITS–ALLOWS PRODUCERS TO SELL THOSE SIZES INDIVIDUALLY, RATHER THAN HAVING TO PACKAGE THEM TOGETHER TO EQUAL A STANDARD SIZE. AS SUCH, WE EXPECT MORE CANNED WINE WILL BE SOLD INDIVIDUALLY THIS YEAR AND BEYOND.

OUTCOME: CANNED WINE DIDN’T QUITE GET THE BOOST THAT WE EXPECTED. IT DID GROW THIS YEAR OVERALL, UP ALMOST 21% IN DOLLAR SALES FOR THE LATEST 52 WEEKS ENDED DECEMBER 4, 2021 (NIELSEN TOTAL USXAOC+CONV+LIQUOR PLUS), GROWING FROM ABOUT $234 MILLION TO ABOVE $282 MILLION YEAR OVER YEAR. THE CATEGORY ALSO PICKED UP 0.3 DOLLAR SHARE POINTS, UP TO 1.4 SHARE OF TOTAL WINE SALES. CANNED WINE VOLUMES ALSO GREW IN 2021, BUT NOT AT THE SAME DOUBLE-DIGIT RATE IT HAS IN PREVIOUS YEARS. .

PREDICTION: TEQUILA/ AGAVE ACROSS BEER, WINE AND SPIRITS. TEQUILA/AGAVE IS A HOT SEGMENT AND WE PREDICTED TO SEE EVEN MORE TEQUILA, TEQUILA-LIKE AND AGAVE PRODUCTS TO CROP UP ACROSS BEER, WINE AND SPIRITS.

OUTCOME: LOOK NO FURTHER THAN THE RANCH WATER PHENOMENON, PARTICULARLY FOR THE MALT-BASED CATEGORY. MARGARITAS AND PALOMAS ARE ALSO POPULAR RTD FLAVOR OPTIONS. THEN, TEQUILA KEPT ITS MOMENTUM GOING, WITH SALES UP 18% FOR THE 52 WEEKS ENDED DECEMBER 4 IN NIELSEN-MEASURED CHANNELS AND VOLUMES UP 6%. AND THAT’S LAPPING SOME PRETTY TOUGH COMPS.

Story Continued...

PREDICTION: CELEBRITY PARTNERSHIPS AND BRANDS. WE’VE ALREADY SEEN A HOST OF CELEBRITIES ENTER THE BEV ALC BUSINESS, AND WE EXPECT MORE WILL FOLLOW SUIT, BOTH IN STRIKING BRAND PARTNERSHIPS AND HELPING TO CREATE A BRAND FROM SCRATCH. OUTCOME: THERE WAS A SLEW OF CELEBRITYBACKED BRANDS THAT POPPED UP IN 2021. SOME CELEBRITY-BACKED BRANDS THAT DEBUTED IN 2021 INCLUDE: KENDALL JENNER’S 818 TEQUILA; CHICAGO BULLS LEGEND SCOTTIE PIPPEN’S DIGITS BOURBON, WHICH LAUNCHED THROUGH A JV WITH CALIFORNIA-BASED SAVAGE & COOKE DISTILLERY; AND COUNTRY MUSIC ARTIST BRAD PAISLEY’S AMERICAN HIGHWAY BOURBON, CREATED IN COLLABORATION WITH BARDSTOWN BOURBON COMPANY. A HANDFUL OF CELEBRITIES OPTED TO PUT THEIR INVESTMENTS AND BUSINESS SENSE BEHIND BEV ALC BRANDS. FOR EXAMPLE, ELIZABETH BANKS JOINED CANNED WINE COMPANY ARCHER ROOSE AS CO-OWNER AND CHIEF CREATIVE OFFICER, WHILE MUSIC ARTIST CIARA JOINED CARIBBEAN RUM BRAND TEN TO ONE AS AN INVESTOR, COOWNER AND DIRECTOR. PREDICTION: STICKY COVID TRENDS. WE EXPECTED A FEW COVID-RELATED TRENDS TO STICK AROUND IN 2021, INCLUDING BEV ALC SALES OVER INDEXING IN THE OFF-PREMISE AS THE ON-PREMISE SLOWLY REOPENS AND THE CONTINUED RISE OF E-COMMERCE. OUTCOME: ALL TRUE, BUT WHAT WE DIDN’T PREDICT WAS THAT COVID ITSELF WOULD BE THIS STICKY. ADMITTEDLY, PREDICTING THAT ECOMMERCE WOULD CONTINUE TO GAIN SHARE WAS A BIT OF A NO-BRAINER, BUT STILL WORTH MENTIONING. INDEED, THE CHANNEL IS STILL GROWING 2-3X. AND SALES ARE STILL WEIGHTED TOWARDS OFF-PREMISE VS. ON-PREMISE AS ONPREMISE CONTINUES TO RECOVER.

PREDICTION: SPIRITS-BASED SELTZERS. WE ALSO ANTICIPATED MORE SPIRITS-BASED SELTZER LAUNCHES IN 2021, PARTICULARLY MORE LINE EXTENSIONS VS NEW-TO-WORLD BRANDS.

OUTCOME: THERE WERE CERTAINLY A LOT OF SPIRITS-BASED RTD LAUNCHES LAST YEAR. INDEED, ACCORDING TO BW166, SPIRITS-BASED PRODUCTS LED THE ACCELERATION IN SELTZER TYPE LABEL APPROVALS. AND MANY OF WHICH WERE LINE EXTENSIONS FROM BRANDS LIKE ABSOLUT, BACARDI, CAPTAIN MORGAN, CROWN ROYAL, AND MALIBU. SPIRITS-BASED SELTZER IS ALSO THE FASTEST-GROWING SELTZER-BASE SEGMENT, UP TRIPLE DIGITS IN THE LATEST SCANS.

PREDICTION: CANNABIS LEGALIZATION. AT THE BEGINNING OF 2021, 15 STATES HAD LEGALIZED RECREATIONAL MARIJUANA USE. WE PREDICTED THAT MORE STATES WOULD MOVE TO LEGALIZE CANNABIS OVER THE COURSE OF THE YEAR. MEANWHILE, WE DIDN’T EXPECT THE FEDERAL GOVERNMENT TO FULLY LEGALIZE RECREATIONAL USE, AND INSTEAD WE PREDICTED THAT THERE WOULD BE SOME MOVEMENT ON THE LEGISLATIVE FRONT.

OUTCOME: SINCE LAST YEAR, A COUPLE MORE STATES HAVE LEGALIZED RECREATIONAL MARIJUANA, BRINGING THE NUMBER OF LEGAL STATES TO ABOUT 18. LIKE WE PREDICTED, FULL FEDERAL LEGALIZATION WAS A BIT AMBITIOUS. HOWEVER, A HANDFUL OF BILLS WERE INTRODUCED WITH AIMS TO TO DECRIMINALIZE CANNABIS, LEGALIZE USE OF CBD IN FOOD AND BEVERAGES AND SHIFT REGULATORY OVERSIGHT OF CANNABIS TO THE FDA AND TTB, RATHER THAN THE DRUG ENFORCEMENT AGENCY. ONLY ONE BILL PASSED ITS RESPECTIVE CHAMBER, THE SAFE BANKING ACT, WHICH PASSED THROUGH THE HOUSE AND ALLOWS LEGAL CANNABIS BUSINESSES TO ACCESS BANKING MORE EASILY.

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