Zero Proof Guide

www.glwas.com

NON ALC guide Great Lakes Wine & Spirits

2024

we’re local everywhere

Guidance on Adult Non Alc - Retail & On Premise Sales

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table of

CONTENT

01 | Non Alc

01

Facts and Figures

02

Info Graphics

03

How to Present

04

Sets

05

Price Guide

Table of Content

introduction to

ADULT NON ALC Our Story

Table of Content

sober curious options for your licensees

In recent years, a cultural shift towards healthier lifestyles has spurred the rise of no and low drink trends. Consumers are increasingly mindful of their alcohol consumption, seeking alternatives that offer indulgence without the morning effects. From alcohol-free spirits to low-alcohol wines and beers, the market has witnessed a surge in innovative offerings designed to cater to this growing demand.

These beverages appeal not only to those abstaining from alcohol for health or personal reasons but also to individuals looking for lighter options for social occasions. (94% of NA purchasers also drink alcohol) Embracing sophisticated flavors and premium ingredients, no and low drinks are reshaping the beverage landscape, providing a refreshing experience for all.

02 | Adult Non Alc

Facts & Figures Market Size and Opportunity North American market alone is estimated $2 Billion opportunity 51% are women 25-44 seeking alt for a healthy lifestyle.

60% income >$100K 94% of purchasers also drink alcohol

Projected to reach $15B by 2025 CAGR (annual growth) for NA beverages is 31% from 2021 to 2025.

Drizly, NA spirits’ share of sales is up 600% YOY *Drizly Consumer Trends Report 65% of Gen Z do not consume alcohol No and Low will grow from 0.5% the size of alc category to nearly 4% IWSR 12/23

Dollar Share of Non Alc 52 wk Free Spirit Hiyo 4.6% 4.2% Spiritless 6.1%

Seadlip 14.9%

Lyres 6.8%

Clean Co 7.5% AO Non-Alc 29.6%

Ritual 26.2%

Source: Nielson Off Prem Total USxAOC +Liq Plus - data ending 1-27-24 03 | Adult Non Alc

WHERE TO START

Categories to consider: Low Alc Non Alc - wine, spirits & beer Alc removed Botanical Social Tonics ( with adaptogens ) People want to try before they buy, OP is still the best place to start seeding this category.

Understand what your consumers are looking for, are you a traditional beer account- we have near beer options, if you have a cocktail program we have a wide range of choices.

Consider Texture; without ethanol you need to boost the drink with items like fresh juices, steeped teas, syrups, vinegars, NA bitters, sparkling beverages.

Do not forget the proper glassware and garnish. The small touches go a long way.

Do pair with food, and make sure to train your staff like you would with your traditional bar programs.

Do not place items alongside your other beverages, these are intended for the Adult Consumers.

Pay attention to shelf life and storage.

-All the Bitters – 5 years if stored properly. But they recommend 24 months on the bottle.

-Herbal Elixirs/ Social Tonics – Good for 12 weeks after opening -Non Alc Spirit Alternatives – Good for 12 weeks after opening -Wine – 3 to 5 Day shelf life The NA spirits are constructed to be tasted as a whole. Make sure all items are mixed into cocktails before 04| Adult Non Alc

tasting.

Press

05 | Adult Non Alc

SCHEMATICS 06 | Adult Non Alc

We have sets available upon request

ZERO PROOF WINE: CODE 208464 208466 208465 200676 206932 112377 206931 112252 112310 209068 112435 200675 206662 112369 112450 208645 202959 202961 205685 204224 208586 208589 208588 208587 208657 208656 208654 208658 208655 208659 208848 208849 208850 208851 208881 208853 208882 208852 208414 208413 163107 166556 166845 163222 204643 204642

ITEM BUZZKILL BLANC DE BLANCS - CAN * BUZZKILL CABERNET SAUVIGNON - CAN * BUZZKILL SAUVIGNON BLANC - CAN * FRE' CABERNET SAUVIGNON, CALIFORNIA * FRE' CABERNET, CALIFORNIA * FRE' CHARDONNAY * FRE CHARDONNAY, CALIFORNIA * FRE' MERLOT * FRE' PREMIUM WHITE/MOSCATO * FRE' PINOT GRIGIO FRE' RED, CALIFORNIA * FRE' ROSE, CALIFORNIA * FRE' SAUVIGNON BLANC * FRE' WHITE ZINFANDEL * FRE' SPARKLING BRUT, CALIFORNIA * LUMINARA CABERNET, NAPA VALLEY * LUMINARA CHARDONNAY, NAPA VALLEY * LUMINARA RED BLEND, NAPA VALLEY * LYRE'S CLASSICO 'PROSECCO' GRANDE SPARKLING LYRE'S CLASSICO 'PROSECCO' GRANDE SPARKLING - CAN

ODDBIRD BLANC DE BLANCS SPARKLING * ODDBIRD GSM RED BLEND * ODDBIRD 'PRESENCE' WHITE BLEND * ODDBIRD SPARKLING ROSÉ * PRIMA PAVE BLANC DE BLANCS, FRIULI-VENEZIA GIULIA * PRIMA PAVE BLANC DE BLANCS, FRIULI-VENEZIA GIULIA *

PRIMA PAVE BRUT ROSÉ, ABRUZZO * PRIMA PAVE BRUT ROSÉ, ABRUZZO * PRIMA PAVE ROSÉ DOLCE, ABRUZZO * PRIMA PAVE ROSÉ DOLCE, ABRUZZO * PROXIES BLANC SLATE WHITE PROXIES PINK SALT ROSE PROXIES RED CLAY 'TART & JUICY' PROXIES RED EMBER 'RICH & SPICY RED' PROXIES BUBBLY RED - CAN PROXIES BUBBLY ROSE - CAN PROXIES BUBBLY WHITE- CAN PROXIES GOLD CRUSH BUBBLY SEAGLASS PINOT GRIGIO * SEAGLASS SAUVIGNON BLANC * ST. JULIAN RASPBERRY SPUMANTE ST. JULIAN SPARKLING PASSION PEACH ST. JULIAN SPARKLING RED ST. JULIAN SPARKLING WHITE GRAPE ZILCH BRUT BUBBLES ZILCH ROSÉ BUBBLES *INDICATED ALCOHOL REMOVED

07 | Adult Non Alc

SIZE / PACK

FRONTLINE / PO

4PK/250ML/6 4PK/250ML/6 4PK/250ML/6 750 ML/12 4PK/187ML/6 750 ML/12 4PK/187ML/6 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/6 4PK/250ML/6 750 ML/6 750 ML/6 750 ML/6 750 ML/6 750 ML/6 200 ML/24 750 ML/6 200 ML/24 750 ML/6 200 ML/24 750 ML/12 750 ML/12 750 ML/12 750 ML/12 200 ML/24 200 ML/24 200 ML/24 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12

$99.00/$90.00 $99.00/$90.00 $99.00/$90.00 $117.00/$90.48 $64.00/$49.74 $117.00/$90.48 $64.00/$49.74 $117.00/$90.48 $117.00/$90.48 $117.00/$90.48 $117.00/$90.48 $117.00/$90.48 $117.00/$90.48 $117.00/$90.48 $126.00/$99.48 $240.00/$190.44 $240.00/$190.44 $240.00/$190.44 $138.00/$123.48 $78.00/$67.86 $120.00/$108.00 $120.00/$108.00 $120.00/$108.00 $120.00/$108.00 $120.00/$99.00 $180.00/$168.00 $120.00/$99.00 $180.00/$168.00 $120.00/$99.00 $180.00/$168.00 $225.00/$204.36 $225.00/$204.36 $225.00/$204.36 $225.00/$204.36 $98.00/$84.36 $97.92/$84.48 $98.00/$84.36 $225.00/$204.36 $144.00/$108.48 $144.00/$108.48 $57.00/$45.24 $57.00/$45.24 $57.00/$45.24 $57.00/$45.24 $132.00/$109.08 $132.00/$109.08

SPARKLING: CODE

ITEM

SIZE / PACK

208464 112450 205685 204224 208586 208587 208656 208656 208654 208658 208881 208853 208882 208852 163107 166556 166845 163222 204643 204642

BUZZKILL BLANC DE BLANCS - CAN FRE' SPARKLING BRUT, CALIFORNIA LYRE'S CLASSICO 'PROSECCO' LYRE'S CLASSICO 'PROSECCO' - CAN ODDBIRD BLANC DE BLANCS SPARKLING ODDBIRD SPARKLING ROSÉ PRIMA PAVE BLANC DE BLANCS, FRIULI-VENEZIA GIULIA PRIMA PAVE BLANC DE BLANCS, FRIULI-VENEZIA GIULIA PRIMA PAVE BRUT ROSÉ, ABRUZZO PRIMA PAVE BRUT ROSÉ, ABRUZZO PROXIES BUBBLY RED - CAN PROXIES BUBBLY ROSE - CAN PROXIES BUBBLY WHITE- CAN PROXIES GOLD CRUSH BUBBLY ST. JULIAN RASPBERRY SPUMANTE ST. JULIAN SPARKLING PASSION PEACH ST. JULIAN SPARKLING RED ST. JULIAN SPARKLING WHITE GRAPE ZILCH BRUT BUBBLES ZILCH ROSÉ BUBBLES

4PK/250ML/6 750 ML/12 750 ML/6 4PK/250ML/6 750 ML/6 750 ML/6 200 ML/24 200 ML/24 750 ML/6 200 ML/24 200 ML/24 200 ML/24 200 ML/24 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12

FL / PO $99.00/$90.00 $126.00/$99.48 $138.00/$123.48 $78.00/$67.86 $120.00/$108.00 $120.00/$108.00 $180.00/$168.00 $180.00/$168.00 $120.00/$99.00 $180.00/$168.00 $98.00/$84.36 $97.92/$84.48 $98.00/$84.36 $225.00/$204.36 $57.00/$45.24 $57.00/$45.24 $57.00/$45.24 $57.00/$45.24 $132.00/$109.08 $132.00/$109.08

SPIRITS: CODE

ITEM

206025 206026 206027 206028 206029 205263 203861 203953 204193 203859 204194 204196 203952 204473 203956 203858 203860 207025 206162 204197 206005 206006 208701 208698 208700 208699 208697 208401 205767 205765 205764 205766 207792 207793 207794

CLEANCO GIN 700 ML/6 CLEANCO RUM 700 ML/6 CLEANCO SPICED APPLE VODKA 700 ML/6 CLEANCO TEQUILA 700 ML/6 CLEANCO WHISKEY 700 ML/6 LYRE'S AGAVE BLANCO * PLATA TEQUILA 700 ML/6 LYRE'S APERITIF ROSSO *CAMPARI 700 ML/6 LYRE'S AMALFI SPRITZ - CAN 4PK/250ML/6 LYRE'S AMARETTI *AMARETTO 700 ML/6 LYRE'S AMERICAN MALT *BOURBON 700 ML/6 LYRE'S COFFEE LIQUEUR 700 ML/6 LYRE'S DARK CANE SPIRIT *DARK RUM 700 ML/6 LYRE'S GIN AND TONIC - CAN 4PK/250ML/6 LYRE'S ITALIAN ORANGE *APEROL 700 ML/6 LYRE'S ITALIAN SPRITZ 700 ML/6 LYRE'S LONDON DRY GIN 700 ML/6 LYRE'S ORANGE SEC *TRIPLE SEC 700 ML/6 LYRE'S PINK LONDON *PINK GIN 700 ML/6 LYRE'S TRADITIONAL RESERVE *SCOTCH 700 ML/6 LYRE'S WHITE CANE SPIRIT *WHITE RUM 700 ML/6 MARTINI & ROSSI FLOREALE L'APERITIVO *WINE VERMOUTH 750 ML/6 MARTINI & ROSSI VIBRANTE L'APERITIVO *RED VERMOUTH 750 ML/6 RITUAL ZERO PROOF APERITIF ALTERNATIVE *RED VERMOUTH 750 ML/6 RITUAL ZERO PROOF GIN ALTERNATIVE 750 ML/6 RITUAL ZERO PROOF RUM ALTERNATIVE 750 ML/6 RITUAL ZERO PROOF TEQUILA ALTERNATIVE 750 ML/6 RITUAL ZERO PROOF WHISKEY ALTERNATIVE 750 ML/6 TENNEYSON BLACK GINGER LIQUID BOTANICAL 750 ML/6 THE FREE SPIRIT OF BOURBON 750 ML/6 THE FREE SPIRIT OF GIN 750 ML/6 THE FREE SPIRIT OF MILANO *CAMPARI 750 ML/6 THE FREE SPIRIT OF TEQUILA 750 ML/6 THREE SPIRIT "LIVENER" 16.9 OZ./12 THREE SPIRIT "NIGHTCAP" 16.9 OZ./12 THREE SPIRIT "SOCIAL ELIXIR" 16.9 OZ./12

08 | Adult Non Alc

SIZE / PACK

FL / PO $150.00/$135.00 $150.00/$135.00 $150.00/$135.00 $150.00/$135.00 $150.00/$135.00 $138.00/$123.48 $138.00/$123.48 $78.00/$67.86 $138.00/$123.48 $138.00/$123.48 $138.00/$123.48 $138.00/$123.48 $78.00/$67.86 $138.00/$123.48 $138.00/$123.48 $138.00/$123.48 $138.00/$123.48 $138.00/$123.48 $138.00/$123.48 $138.00/$123.48 $99.00/$89.52 $99.00/$89.52 $150.00/$138.00 $150.00/$138.00 $150.00/$138.00 $150.00/$138.00 $150.00/$138.00 $189.00/$171.00 $162.00/$150.84 $162.00/$150.84 $162.00/$150.84 $162.00/$150.84 $330.00/$288.00 $330.00/$288.00 $330.00/$288.00

APERTIFS: CODE

ITEM

209009 203953 203861 204473 203956 206005 206006 208701 205764

LAPO'S NEGRONI 8 OZ/6 LYRE'S AMALFI SPRITZ - CAN 4PK/250ML/6 LYRE'S APERITIF ROSSO *CAMPARI 700 ML/6 LYRE'S ITALIAN ORANGE *APEROL 700 ML/6 LYRE'S ITALIAN SPRITZ 700 ML/6 MARTINI & ROSSI FLOREALE L'APERITIVO *WHITE VERMOUTH 750 ML/6 MARTINI & ROSSI VIBRANTE L'APERITIVO *RED VERMOUTH 750 ML/6 RITUAL ZERO PROOF APERITIF ALTERNATIVE 750 ML/6 THE FREE SPIRIT OF MILANO *CAMPARI 750 ML/6

SIZE / PACK

FL / PO $144/$90.48 $78.00/$67.86 $138.00/$123.48 $138.00/$123.48 $138.00/$123.48 $99.00/$89.52 $99.00/$89.52 $150.00/$138.00 $162.00/$150.84

DIGESTIF: CODE

ITEM

208003 204193 208401 207793

LUCANO - AMARO LYRE'S AMARETTI *AMARETTO TENNEYSON BLACK GINGER LIQUID BOTANICAL THREE SPIRITS ‘NIGHTCAP’

SIZE / PACK

FL / PO

750 ML/ 12 700 ML/6 750 ML/6 16.9 OZ./12

$300.00/$271.44 $138.00/$123.48 $189.00/$171.00 $330.00/$288.00

BITTERS: CODE

ITEM

206518 206519 206520 206521 208985

ALL THE BITTER CLASSIC BITTERS NEW ORLEANS ALL THE BITTER ORANGE ALL THE BITTER AROMATIC ALL THE BITTER AROMATIC ALL THE BITTER LAVENDER BITTERS

SIZE / PACK

FL / PO

4 OZ./12 4 OZ./12 4 OZ./12 3PK/1 OZ/12 4 OZ./6

$228.00/$204.00 $228.00/$204.00 $228.00/$204.00 $276.00/$252.00 $108/$93.00

BOTANICAL: CODE

ITEM

SIZE / PACK

FL / PO

209315 209314 209312 209313 209311 209310 208848 208865 208849 208850 208851 208881 208853 208882 208852 208401 207792 208663 208664

CURIOUS ELIXIRS NO. 1 CURIOUS ELIXIRS NO. 2 CURIOUS ELIXIRS NO. 4 CURIOUS ELIXIRS NO. 6 CURIOUS ELIXIRS NO. 7 CURIOUS ELIXIRS NO. 9 PROXIES BLANC SLATE WHITE PROXIES PETANQUE (DOMINIQUE CRENN COLLAB) PROXIES PINK SALT ROSE PROXIES RED CLAY 'TART & JUICY' PROXIES RED EMBER 'RICH & SPICY RED' PROXIES BUBBLY RED - CAN PROXIES BUBBLY ROSE - CAN PROXIES BUBBLY WHITE- CAN PROXIES GOLD CRUSH BUBBLY TENNEYSON BLACK GINGER LIQUID BOTANICAL THREE SPIRITS "LIVENER" THREE SPIRITS "NIGHTCAP" THREE SPIRITS "SOCIAL ELIXIR"

4PK/11.6OZ/6 4PK/11.6OZ/6 4PK/11.6OZ/6 4PK/11.6OZ/6 4PK/11.6OZ/6 4PK/11.6OZ/6 750 ML/12 750 ML/12 750 ML/12 750 ML/12 750 ML/12 200 ML/24 200 ML/24 200 ML/24 750 ML/12 750 ML/6 16.9 OZ./12 16.9 OZ./6 16.9 OZ./6

$156.00/$141.00 $156.00/$141.00 $156.00/$141.00 $156.00/$141.00 $156.00/$141.00 $156.00/$141.00 $225.00/$204.36 $225.00/$204.36 $225.00/$204.36 $225.00/$204.36 $225.00/$204.36 $98.00/$84.36 $97.92/$84.48 $98.00/$84.36 $225.00/$204.36 $189.00/$171.00 $330.00/$288.00 $156.00/$144.00 $156.00/$144.00

09 | Adult Non Alc

CANNED: CODE

ITEM

SIZE / PACK

FL / PO

208464 208466 208465 202609 203916 206053 203918 203917 202610 203953 204754 204755 203952 204224 208881 208853 208882

BUZZKILL BLANC DE BLANCS BUZZKILL CABERNET SAUVIGNON BUZZKILL SAUVIGNON BLANC GREENBAR BURNT ORANGE BITTERS & SODA GREENBAR EARL GREY BITTERS & SODA GREENBAR HIBISCUS UN SPRITZ GREENBAR UNGIN & TONIC GREENBAR UNRUM & COLA GREENBAR LAVENDER BITTERS & SODA LYRE'S AMALFI SPRITZ LYRE'S AMERICAN MALT & COLA LYRE'S DARK & SPICY LYRE'S GIN AND TONIC LYRE'S CLASSICO 'PROSECCO' PROXIES BUBBLY RED PROXIES BUBBLY ROSE PROXIES BUBBLY WHITE

4PK/250ML/6 4PK/250ML/6 4PK/250ML/6 4PK/355ML/6 4PK/355ML/6 4PK/355ML/6 4PK/355ML/6 4PK/355ML/6 4PK/355ML/6 4PK/250ML/6 4PK/250ML/6 4PK/250ML/6 4PK/250ML/6 4PK/250ML/6 200 ML/24 200 ML/24 200 ML/24

$99.00/$90.00 $99.00/$90.00 $99.00/$90.00 $66.00/$57.54 $66.00/$57.54 $75.00/$66.66 $75.00/$66.66 $75.00/$66.66 $66.00/$57.54 $78.00/$67.86 $78.00/$67.86 $78.00/$67.86 $78.00/$67.86 $78.00/$67.86 $98.00/$84.36 $97.92/$84.48 $98.00/$84.36

SIZE / PACK

FRONTLINE / PO

6PK/12OZ/4 6PK/12OZ/4 6PK/12OZ/4 6PK/12OZ/4

$39.24 $39.24 $39.24 $39.24

BEER: CODE

ITEM

204850 204851 204852 206816

HAIRLESS DOG BREWING CO. NA BLACK ALE HAIRLESS DOG BREWING CO. NA CITRA LAGER HAIRLESS DOG BREWING CO. NA IPA HAIRLESS DOG BREWING CO. ROSÉ PILS

10 | Adult Non Alc

Notes

11 | Adult Non Alc