Zero Proof Guide

ADULT NON ALC

Table of Content

sober curious options for your licensees

Our Story

In recent years, a cultural shift towards healthier lifestyles has spurred the rise of no and low drink trends. Consumers are increasingly mindful of their alcohol consumption, seeking alternatives that offer indulgence without the morning effects. From alcohol-free spirits to low-alcohol wines and beers, the market has witnessed a surge in innovative offerings designed to cater to this growing demand. These beverages appeal not only to those abstaining from alcohol for health or personal reasons but also to individuals looking for lighter options for social occasions. (94% of NA purchasers also drink alcohol) Embracing sophisticated flavors and premium ingredients, no and low drinks are reshaping the beverage landscape, providing a refreshing experience for all.

Facts & Figures Market

Size and Opportunity

North American market alone is estimated $2 Billion opportunity

51% are women 25-44 seeking alt for a healthy lifestyle.

60% income >$100K

94% of purchasers also drink alcohol

Projected to reach $15B by 2025

CAGR (annual growth) for NA beverages is 31% from 2021 to 2025.

Drizly, NA spirits’ share of sales is up 600% YOY

*Drizly Consumer Trends Report

65% of Gen Z do not consume alcohol

No and Low will grow from 0.5% the size of alc category to nearly 4%

IWSR 12/23

Source: Nielson Off Prem Total USxAOC +Liq Plus - data ending 1-27-24 Dollar Share of Non Alc 52 wk

WHERE TO START

Categories to consider:

Low Alc

Non Alc - wine, spirits & beer

Alc removed

Botanical

Social Tonics ( with adaptogens )

People want to try before they buy, OP is still the best place to start seeding this category.

Understand what your consumers are looking for, are you a traditional beer account- we have near beer options, if you have a cocktail program we have a wide range of choices.

Consider Texture; without ethanol you need to boost the drink with items like fresh juices, steeped teas, syrups, vinegars, NA bitters, sparkling beverages.

Do not forget the proper glassware and garnish. The small touches go a long way.

Do pair with food, and make sure to train your staff like you would with your traditional bar programs.

Do not place items alongside your other beverages, these are intended for the Adult Consumers.

Pay attention to shelf life and storage.

-All the Bitters – 5 years if stored properly. But they recommend 24 months on the bottle. -Herbal Elixirs/ Social Tonics – Good for 12 weeks after opening -Non Alc Spirit Alternatives – Good for 12 weeks after opening

-Wine – 3 to 5 Day shelf life

The NA spirits are constructed to be tasted as a whole. Make sure all items are mixed into cocktails before tasting.

S C H E M A T I C S

We have sets available upon request

ZERO PROOF

WINE:

CODE

208464 208466 208465 200676 206932 112377 206931 112252 112310 209068 112435 200675 206662 112369 112450 208645 202959 202961 205685 204224 208586 208589 208588 208587 208657 208656 208654 208658 208655 208659 208848 208849 208850 208851 208881 208853 208882 208852 208414 208413 163107 166556 166845 163222 204643 204642

ITEM

BUZZKILL BLANC DE BLANCS - CAN *

BUZZKILL CABERNET SAUVIGNON - CAN *

BUZZKILL SAUVIGNON BLANC - CAN *

FRE' CABERNET SAUVIGNON, CALIFORNIA *

FRE' CABERNET, CALIFORNIA *

FRE' CHARDONNAY *

FRE CHARDONNAY, CALIFORNIA *

FRE' MERLOT *

FRE' PREMIUM WHITE/MOSCATO *

FRE' PINOT GRIGIO

FRE' RED, CALIFORNIA *

FRE' ROSE, CALIFORNIA *

FRE' SAUVIGNON BLANC *

FRE' WHITE ZINFANDEL *

FRE' SPARKLING BRUT, CALIFORNIA *

LUMINARA CABERNET, NAPA VALLEY *

LUMINARA CHARDONNAY, NAPA VALLEY *

LUMINARA RED BLEND, NAPA VALLEY *

LYRE'S CLASSICO 'PROSECCO' GRANDE SPARKLING

LYRE'S CLASSICO 'PROSECCO' GRANDE SPARKLING - CAN

ODDBIRD BLANC DE BLANCS SPARKLING *

ODDBIRD GSM RED BLEND *

ODDBIRD 'PRESENCE' WHITE BLEND *

ODDBIRD SPARKLING ROSÉ *

PRIMA PAVE BLANC DE BLANCS, FRIULI-VENEZIA GIULIA *

PRIMA PAVE BRUT ROSÉ, ABRUZZO *

PRIMA PAVE ROSÉ DOLCE, ABRUZZO *

PROXIES BLANC SLATE WHITE

PROXIES PINK SALT ROSE

PROXIES RED CLAY 'TART & JUICY'

PROXIES RED EMBER 'RICH & SPICY RED'

PROXIES BUBBLY RED - CAN

PROXIES BUBBLY ROSE - CAN

PROXIES BUBBLY WHITE- CAN

PROXIES GOLD CRUSH BUBBLY

SEAGLASS PINOT GRIGIO *

SEAGLASS SAUVIGNON BLANC *

ST JULIAN RASPBERRY SPUMANTE

ST JULIAN SPARKLING PASSION PEACH

ST JULIAN SPARKLING RED

ST JULIAN SPARKLING WHITE GRAPE

ZILCH BRUT BUBBLES

ZILCH ROSÉ BUBBLES

*INDICATED ALCOHOL REMOVED

SIZE / PACK

4PK/250ML/6

750 ML/12

4PK/187ML/6

750 ML/12

4PK/187ML/6

750 ML/12

750 ML/6

4PK/250ML/6

750 ML/6

200 ML/24

750 ML/6

200 ML/24

750 ML/6

200 ML/24

750 ML/12

200 ML/24

750 ML/12

FRONTLINE / PO

$99 00/$90 00

$117.00/$90.48

$64 00/$49 74

$117.00/$90.48

$64 00/$49 74

$117 00/$90 48

$117 00/$90 48 $117 00/$90 48

$117 00/$90 48

$126.00/$99.48

$240 00/$190 44

$240.00/$190.44

$240 00/$190 44

$138 00/$123 48

$78 00/$67 86

$120 00/$108 00

$120 00/$99 00

$180 00/$168 00

$120 00/$99 00

$180.00/$168.00

$120 00/$99 00

$180.00/$168.00

$225 00/$204 36

$98 00/$84 36

$97 92/$84 48

$98 00/$84 36

$225 00/$204 36

$144.00/$108.48

$144 00/$108 48

$57.00/$45.24

$57 00/$45 24

$132 00/$109 08

SPARKLING:

CODE

208464 112450 205685 204224 208586 208587 208656 208656 208654 208658 208881 208853 208882 208852 163107 166556 166845 163222 204643 204642

ITEM

BUZZKILL BLANC DE BLANCS - CAN

FRE' SPARKLING BRUT, CALIFORNIA

LYRE'S CLASSICO 'PROSECCO'

LYRE'S CLASSICO 'PROSECCO' - CAN

ODDBIRD BLANC DE BLANCS SPARKLING

ODDBIRD SPARKLING ROSÉ

PRIMA PAVE BLANC DE BLANCS, FRIULI-VENEZIA GIULIA

PRIMA PAVE BRUT ROSÉ, ABRUZZO

PROXIES BUBBLY RED - CAN

PROXIES BUBBLY ROSE - CAN

PROXIES BUBBLY WHITE- CAN

PROXIES GOLD CRUSH BUBBLY

ST JULIAN RASPBERRY SPUMANTE

ST JULIAN SPARKLING PASSION PEACH

ST. JULIAN SPARKLING RED

ST JULIAN SPARKLING WHITE GRAPE

ZILCH BRUT BUBBLES

750 ML/6

ZILCH ROSÉ BUBBLES SIZE / PACK 4PK/250ML/6 750 ML/12

SPIRITS:

4PK/250ML/6 750 ML/6 750 ML/6

ML/24

ML/6

ML/24

ML/12

SIZE /

700 ML/6

LYRE'S AGAVE BLANCO * PLATA TEQUILA

LYRE'S APERITIF ROSSO *CAMPARI

LYRE'S AMALFI SPRITZ - CAN

LYRE'S AMARETTI *AMARETTO

LYRE'S AMERICAN MALT *BOURBON

LYRE'S COFFEE LIQUEUR

LYRE'S DARK CANE SPIRIT *DARK RUM

LYRE'S GIN AND TONIC - CAN

LYRE'S ITALIAN ORANGE *APEROL

LYRE'S ITALIAN SPRITZ

LYRE'S LONDON DRY GIN

LYRE'S ORANGE SEC *TRIPLE SEC

LYRE'S PINK LONDON *PINK GIN

206006 208701 208698 208700 208699 208697 208401 205767 205765 205764 205766 207792 207793 207794 ITEM CLEANCO GIN CLEANCO RUM CLEANCO SPICED APPLE VODKA CLEANCO TEQUILA CLEANCO WHISKEY

LYRE'S TRADITIONAL RESERVE *SCOTCH

LYRE'S WHITE CANE SPIRIT *WHITE RUM

MARTINI & ROSSI FLOREALE L'APERITIVO *WINE VERMOUTH

MARTINI & ROSSI VIBRANTE L'APERITIVO *RED VERMOUTH

RITUAL ZERO PROOF APERITIF ALTERNATIVE *RED VERMOUTH

RITUAL ZERO PROOF GIN ALTERNATIVE

RITUAL ZERO PROOF RUM ALTERNATIVE

RITUAL ZERO PROOF TEQUILA ALTERNATIVE

RITUAL ZERO PROOF WHISKEY ALTERNATIVE

TENNEYSON BLACK GINGER LIQUID BOTANICAL

THE FREE SPIRIT OF BOURBON

THE FREE SPIRIT OF GIN

THE FREE SPIRIT OF MILANO *CAMPARI

THE FREE SPIRIT OF TEQUILA

THREE SPIRIT "LIVENER"

THREE SPIRIT "NIGHTCAP"

THREE SPIRIT "SOCIAL ELIXIR"

700 ML/6

4PK/250ML/6

700 ML/6

4PK/250ML/6

700 ML/6

750 ML/6

750 ML/6 750 ML/6 750 ML/6

9 OZ /12

OZ./12

$150.00/$135.00

$150 00/$135 00

$138 00/$123 48

$78 00/$67 86

$138 00/$123 48

$138.00/$123.48

$78 00/$67 86

$138.00/$123.48

$138 00/$123 48

$99 00/$89 52

$150.00/$138.00

$150 00/$138 00

$150.00/$138.00

$150 00/$138 00

$189 00/$171 00

$162 00/$150 84

$330 00/$288 00

APERTIFS:

CODE 209009 203953 203861 204473 203956 206005 206006 208701 205764 ITEM

LAPO'S NEGRONI

LYRE'S AMALFI SPRITZ - CAN

LYRE'S APERITIF ROSSO *CAMPARI

LYRE'S ITALIAN ORANGE *APEROL

LYRE'S ITALIAN SPRITZ

MARTINI & ROSSI FLOREALE L'APERITIVO *WHITE VERMOUTH

MARTINI & ROSSI VIBRANTE L'APERITIVO *RED VERMOUTH

RITUAL ZERO PROOF APERITIF ALTERNATIVE THE FREE SPIRIT OF MILANO *CAMPARI

DIGESTIF:

CODE 208003 204193 208401 207793

LUCANO - AMARO LYRE'S AMARETTI *AMARETTO TENNEYSON BLACK GINGER LIQUID BOTANICAL THREE SPIRITS ‘NIGHTCAP’

BITTERS:

/ PACK 8 OZ/6 4PK/250ML/6

ML/6

00/$89 52 $150.00/$138.00 $162 00/$150 84

00/$271 44

00/$123 48 $189 00/$171 00 $330 00/$288 00

BOTANICAL:

CURIOUS ELIXIRS NO 1

CURIOUS ELIXIRS NO 2

CURIOUS ELIXIRS NO 4

CURIOUS ELIXIRS NO 6

CURIOUS ELIXIRS NO 7

CURIOUS ELIXIRS NO 9

PROXIES BLANC SLATE WHITE

PROXIES PETANQUE (DOMINIQUE CRENN COLLAB)

PROXIES PINK SALT ROSE

PROXIES RED CLAY 'TART & JUICY'

PROXIES RED EMBER 'RICH & SPICY RED'

PROXIES BUBBLY RED - CAN

PROXIES BUBBLY ROSE - CAN

PROXIES BUBBLY WHITE- CAN

PROXIES GOLD CRUSH BUBBLY

TENNEYSON BLACK GINGER LIQUID BOTANICAL

THREE SPIRITS "LIVENER"

THREE SPIRITS "NIGHTCAP"

THREE SPIRITS "SOCIAL ELIXIR"

4PK/11 6OZ/6

750 ML/12

200 ML/24

200 ML/24 750 ML/12 750 ML/6 16 9 OZ /12 16 9 OZ /6 16 9 OZ /6

$156 00/$141 00

$225 00/$204 36

$225.00/$204.36

$225 00/$204 36

$225.00/$204.36

$98 00/$84 36

$97 92/$84 48

$98 00/$84 36

$225 00/$204 36

$189 00/$171 00

$330 00/$288 00

$156 00/$144 00

CANNED:

BUZZKILL BLANC DE BLANCS

BUZZKILL CABERNET SAUVIGNON

BUZZKILL SAUVIGNON BLANC

GREENBAR BURNT ORANGE BITTERS & SODA

GREENBAR EARL GREY BITTERS & SODA

GREENBAR HIBISCUS UN SPRITZ

GREENBAR UNGIN & TONIC

GREENBAR UNRUM & COLA

GREENBAR LAVENDER BITTERS & SODA

LYRE'S AMALFI SPRITZ

LYRE'S AMERICAN MALT & COLA

LYRE'S DARK & SPICY

LYRE'S GIN AND TONIC

LYRE'S CLASSICO 'PROSECCO'

PROXIES BUBBLY RED

PROXIES BUBBLY ROSE

PROXIES BUBBLY WHITE

BEER:

CODE 204850 204851 204852 206816 ITEM

HAIRLESS DOG BREWING CO NA BLACK ALE

HAIRLESS DOG BREWING CO NA CITRA LAGER

HAIRLESS DOG BREWING CO NA IPA

HAIRLESS DOG BREWING CO ROSÉ PILS

SIZE / PACK

4PK/250ML/6

4PK/355ML/6

4PK/250ML/6

200 ML/24

$99.00/$90.00

$99 00/$90 00 $99.00/$90.00

$66 00/$57 54

$75 00/$66 66

$66 00/$57 54

$78 00/$67 86

$78.00/$67.86

$98 00/$84 36

$97.92/$84.48

$98 00/$84 36

SIZE / PACK

6PK/12OZ/4 6PK/12OZ/4 6PK/12OZ/4 6PK/12OZ/4 FRONTLINE / PO $39 24 $39 24 $39 24 $39 24

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