A message from adidas

Over the past four years, our Global Sport Alliance with ASU has led us to adapt, evolve and improve the ways in which we utilize sport as a conduit for positive change. Working with the Global Sport Institute continues to generate knowledge and insights, bolstering our key initiatives with relevant education and research.

We continue to support entrepreneurship in the sport landscape through the institute’s flagship funding track, the Global Sport Venture Challenge. We’ve been present since the beginning of this program and we’re proud to serve on the judging panel while witnessing these inventive sports solutions come to fruition. Through virtual visits and coaching sessions, we hope to enrich the experience for these burgeoning innovators.

A highlight of this academic year came in the form of a Global Sport Institute-hosted Title IX roundtable conversation. We gathered athletes and faculty from ASU, key adidas team members and leaders from our nonprofit partner organizations to discuss the issues, impact and opportunities surrounding this landmark sport equity legislation. With these important stakeholders, we identified several ways we can continue to break barriers for women in sport and honor Title IX’s 50th anniversary in 2022.

As we move toward our fifth year of engagement with ASU and the Global Sport Institute, we do so with continued enthusiasm for the possibilities ahead.