Global Trade Fairs

MarcabyBolognaFiere is the event for the Private Label market, where Grocery Retail players have a central role. Organised by BolognaFiere in collaboration with ADM, the Italian Grocery Retail Association, the event is boosting its exhibition line up and including among the new features for 2021 a new space dedicated to Wine.

The Wine Area has a strategic goal in terms of business: to provide the best wine producers opportunities to meet and network with Grocery Retail players and reinforce the presence of their products on the shelves of sales points. An exhibition platform will be available for producers who will benefit from the best possible conditions for planning and developing their commercial strategies together with the retail groups that will play a central role at the event.

A substantial increase of wine purchases in Grocery Retail has made this channel one of the leading markets for the wine sector. The ever higher quality of Private Label wines – be they designated origin, IGP or regular wines – available from Grocery Retail groups has changed consumers’ perceptions of this product, which is gradually earning important market shares also in traditional channels, marking an overall change in sales trends.

Sales of wine and sparkling wine, in the first months of 2020 increased by 7.4% in value: +8.2% for wines and +4% for sparkling wines. Notable also was the variety of wines on offer: on average, consumers could choose from around 400 wines on the retail shelves (around 130 per shop with a surface area of less than 400 square metres and almost 700 for hypermarkets). These figures reflect the needs of consumers that are passionate and knowledgeable about wines.

In this scenario Private Labels have made up about 9.7% of the market share (+0.3) since the beginning of the year, making up ground both in terms of value and growth of market share. Wine sales experienced substantial growth in terms of value, while for sparkling wine, the pandemic (which began in the early months of the year) led to a slowing down in terms of the usual trends for the period. The lockdown did, however, boost overall wine sales, consolidating a trend that began a few years ago. In this segment, growth of Private Labels exceeded 10% in value in 2020; in the month of March 2020 the market share reached 11%. Source: Studies by IRI

Following the success of its first edition in 2020, MARCA FRESH, the space dedicated to the compartment of super-fresh produce and sustainable innovation born from the expertise of SGMARKETING, is set to return at MARCA by BolognaFiere 2021, the event organised by BolognaFiere in collaboration with ADM, the Italian Grocery Retail Association.

The innovative and engaging concept in which companies in the FRUIT & VEGETABLE sector play a leading role exhibiting their wares in dedicated spaces and presenting their ideas to a public of visiting professionals involved in production and distribution. The format sold out entirely at the last edition: 16 companies participated and numerous visitors attended the inaugural workshop curated by SGMARKETING.

The heart of MARCA FRESH is the “Piazza dei Freschi”, a dedicated area equipped for specialised meetings and for sharing market best practices in line with modern consumption trends and the more evolved productive segments. A training/ educational area with the aim of fostering debate between operators involved in production, distribution and services according to the “Innovation, experience and networking” model.

The 2021 edition MARCA FRESH, with its specialised set up in terms of value and content for the FRUIT & VEGETABLE sector, will again perform a leading role within the wider event MARCA by BolognaFiere, the only event in Italy dedicated entirely to Private Label products.

COLOGNE

Preparations for ISM 2021 are in full swing: Just under 80 percent of the exhibition space is currently already booked. The feedback from the industry and trade is explicit: Business has to carry on despite COVID-19. “This is why the industry is particularly looking forward to personal encounters and discussions after this long time without trade shows, because business relations cannot exist long-term without them. Trying out products is essential for the buyers for their decision-making process. To this end, ISM 2021 offers optimum solutions for the Coronaconform organisation of trade fairs in the scope of its “#B SAFE4business” concept.

In addition to the physical trade fair, the world’s largest trade fair for sweets and snacks is offering a new online industry tool for registered exhibitors and trade visitors as well as for media representatives. Via “Matchmaking 365+” ISM exhibitors can also reach trade visitors before the fair opens, regardless of the physical exhibition dates of ISM 2021. This opens up the possibility of being present and establishing business contacts and offers additional options of establishing contacts, networking and exchange. “With Matchmaking 365+ the ISM team is thus taking the next step towards hybrid trade fairs.

In comparison to the former Matchmaking platform, the new version 365+ offers the exhibitors additional options regarding the product presentation. The users can present their products as photo and text information within the exhibitor showroom and increase the attention their company attracts by embedding video content. New products are especially highlighted here in order to present them to potential customers and media representatives in a targeted manner. In addition to contents, further company contacts are displayed in the exhibitor showroom, because user colleagues can be invited to join the platform. As a result, the registered trade visitors are provided with specific points of contact at the companies according to their concrete needs.

What’s more, contact proposals based on the stated interests of the participants support the process of finding and establishing new, interesting contacts. In addition to conventional forms of establishing contacts, the platform now also enables meetings per video, chat or audio. Due to functions like online appointment scheduling, the targeted product search or virtual meetings, the supplier trade fair for sweets and snacks enables an optimal preparation and follow-up of the trade fair visit.

Beyond this, Matchmaking 365+ makes industryrelated content in the form of industry knowledge, interviews or also the contents of the trade fair event programme available. In this way, both trade visitors and media representatives can inform themselves about the latest products and further industry contents of the companies prior to, during and after the trade fair. Access to the digital Matchmaking platform of ISM will be granted to registered trade visitors and media representatives free of charge.

Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.

PLMA Live! presents Private Label Week, a unique digital event featuring category trade shows that will enable retailers and visitors to search for products and network with exhibitors using live video and a suite of business communication tools. Participants may exchange virtual business cards and other company information, including video and social media links. Brought to you by the Private Label Manufacturers Association, the event will kick-off February 1 – 5, 2021.

All registrants can watch new programming each day consisting of video reports on major retailing and product trends, together with category-specific content, interviews with industry leaders, and a special series of presentations by top speakers and private label experts all while sitting at your desk with a computer or laptop.

Home & Household Products

Beverages & Center Store Foods

Health & Beauty and OTC Pharmaceuticals

Fresh, Frozen & Refrigerated

Special Show Day

Facts for Exhibitors and Sign-up form may be found here.

Participate in Private Label Week as a retailer or visitor.

NUREMBERG GERMANY

BIOFACH and VIVANESS 2021 are set to take place in especially challenging times. And this much is certain: At the next round of the World’s Leading Trade Fair for Organic Food and International Trade Fair for Natural and Organic Personal Care from 17-20 February 2021, some things will be different from usual due to the Covid-19 pandemic. In this interview, Danila Brunner, Director BIOFACH and VIVANESS, explains how the organizers are confident that, despite these unusual times, they can still provide all customers with the best possible level of safety as well as a successful trade fair participation.

We are currently conducting in-depth discussions with our customers as part of our preparations for the next round of the combined trade fair. Like the rest of the sector, we too are driven by a longing and need for personal interaction and to see one another again. This is reflected among other things in the numerous registrations we have already received for 80% of the available display area.

Naturally, however, our customers still have several questions. All of us are facing the challenge of having to adapt to the “new normal”. This applies in both the business environment and in our private lives. But in any case, our preparations for BIOFACH and VIVANESS are in full swing. The entire team for the trade fair pairing at NürnbergMesse is confident that we will be able to offer all customers both the best possible level of safety as well as a successful trade fair participation.

Every single aspect of BIOFACH and VIVANESS 2021 is being planned in detail to cater for the circumstances of the coronavirus pandemic. Nevertheless, the combined event will still showcase just how inspiring and diverse the market is. The thematic focus areas at BIOFACH and VIVANESS, i.e., all the special shows like the novelty stands, pavilions for innovative young companies and “worlds of experience”, will still take place, subject of course to various coronavirus-related adjustments to the detailed design. In 2021, we aim to offer the sector the accustomed overall package of trade fair, congress event and networking, so we are pulling out all the stops to realise all aspects of the event accordingly. And the same goes for the congress, where the key theme is: “Shaping Transformation. Stronger. Together”. Particularly for the congress, but not only there, we are planning additional contemporary digital forms that will complement the on-site event.

This means that people from countries where travel restrictions are perhaps still in force will still be able to take part in this inspiring platform. The BIOFACH and VIVANESS congress offers such a comprehensive forum for knowledge-sharing and information that we are determined to make this content accessible to even more people (also for the future) through new and attractive digital and hybrid formats, so that in-person and digital events can be combined with one another. This means that it will finally be possible to enjoy all the lectures all around the globe and far beyond the 4-day duration of the trade fair and congress.

I am personally looking forward above all to the reunion with the sector and to those “real-life encounters” that we have been missing so much during these times. I am also looking forward to a successful restart for BIOFACH and VIVANESS in the coronavirus era from 17–20 February 2021, even if a lot of things will differ from what we are used to. As things stand, distancing, hygiene, and masks, or as the German government calls it, the “DHM formula” will continue to help us achieve this.

Basically, the fact that BIOFACH and VIVANESS are for trade visitors only makes it easier to host them in these unusual times and under the current circumstances. The specially developed hygiene plan is an important cornerstone for the safety of our trade fair participants – exhibitors, visitors, media representatives and all NürnbergMesse staff. With this concept and thanks to the joint commitment of our partners, exhibitors and visitors, I am convinced that we can manage to create the best possible atmosphere and conditions for a successful trade fair in Nuremberg for exhibitors and visitors alike in February 2021.

www.biofach.de/en/exhibition-info/protectivemeasures or www.biofach.de/en/exhibitors/ hygiene-concept and www.vivaness.de/en/ exhibition-info/protective-measures and www. vivaness.de/en/exhibitors/hygiene-concept

www.biofach.de/en partnershipbeyondbusiness and www. vivaness.de/en/partnershipbeyondbusiness.