Deliver Inspiration

Even as stay-at-home orders lift and non-essential businesses re-open, consumers are likely to continue a more home-based lifestyle and will be looking for guidance on ways to celebrate holidays, birthdays and dinner parties at home in smaller groups. This provides retailers with an opportunity to elevate their Private Brand programs from delivering the basics to delivering inspiration. Private Brands can deliver inspiration through:

Private Brand-Led Recipes: Deliver unique Private Brand recipes and events that are easy, fun and encourage consumers to create at home. Recipes could include ingredients that consumers may have stockpiled during the height of the pandemic combined with items from their weekly shopping trip to elevate the basics and create inspiration. Recipes can also cater to various cooking levels – beginner, intermediate, advanced – to accommodate all types of at-home chefs.

Engaging Beyond Recipes: Retailers can also extend beyond recipes to create additional touchpoints with the consumer. Distributing unique content, such as online or live streaming cooking classes, will create even more opportunities to engage and inspire consumers with a Private Brand program and banner offerings.

Private Brand-Focused Events: Create unique events or activities that help consumers remain inspired and feel included as they look for new ways to entertain themselves and others in their household. Event ideas include family activities, holidays-at-home features and more. Private Brands can be a primary element of bringing these events to life.