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NOVEMBER 2026

Authentic Italian Food is Winning in America

PLMA Chicago 2026

Top 10 Iconic Retailer Brands PLMA’s Shopper Intelligence

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World oF PrivATE LabEl

CONTRIBUTORS

Perry Seelert

Emerge perry@emergefromthepack.com

AmsTErdAm

MARCH 2026

ITALIAN EXCELLENCE iN

C old ANd FrozEN dEPArTmENTs ArE

HoT iN THE Us sALuTE To EXCELLENCE

WiNnErs rEveaLEd www.globalretailmag.com

Christopher Durham

Velocity Institute cdurham@retailbrandsinstitute.org

PrivATE LabEl

Global Retailers are Building the Next Generation of Power Brands

Maria Dubuc

Marketing By Design mdubuc@mbdesign.com

Hans Kraak

2026 Supplier Guide PLMA Amsterdam Interview Store Brands Sales Surge Worldwide Consumers Are Reinventing Physical Stores

Kraak Media kraakmedia@gmail.com

Giovanni Quaratesi

Certified Origins giovanni@certifiedorigins.com

Tom Prendergast

PLMA tprendergast@plma.com SPONSORED BY

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Koen A. M. De Jong

Kent Media

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Phillip Russo, Principal 225 1st Ave N. / Unit 3501 St. Petersburg, FL 33701 Tel. +1 917 743 6711 All rights reserved under the Library of Congress. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, except as may be expressly permitted in writing by the copyright owner. Opinions expressed by contributors are theirs alone and do not necessarily reflect those of the publisher.

Global Retail Brands is published 4 times a year. Editorial Submissions phillip@globalretailmag.com

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GLOBAL RETAIL BRANDS / NOVEMBER 2026

Advertising Inquiries – EUROPE luisa@globalretailmag.com Advertising Inquiries – AFRICA, AMERICAS, ASIA, AUSTRALIA, MIDDLE EAST phillip@globalretailmag.com • ana@globalretailmag.com Subscription Information phillip@globalretailmag.com www.globalretailmag.com

Bringing more from our fields to your shelves. Our long-standing grower relationships and vertically integrated operations have always shaped the way Seneca Foods does business. Today, those same strengths support an expanded portfolio of private-label offerings across shelf-stable and frozen vegetables. With more products and expanded capabilities, we’re giving our customers greater flexibility to build assortments that meet the needs of their businesses and the families they serve. From seed to shelf, we’re committed to working alongside our customers every step of the way.

Please visit www.SenecaFoods.com to learn more about our company, people and products.

CONTRIBUTORS

LUISA COLOMBO

Luisa is an International Sales specialist with over 30 years of experience in the development organization and sales of products and services in an international environment. She has acquired extensive skills in promotion and advertising for the private label sector. Expert in the development of innovative sectors and products. For Global Retail Brands she shares the working group with Ms. Ana Maria Jimenez.

MARIA DUBUC

President of MBD, is a creative and workflow expert in the retail landscape, Maria’s 30-year career translates branding experiences into eye-catching design that is unique and distinct for each client. She has created new private brands and redesigned/repositioned existing brands with leading retailers, while also implementing workflow management systems specifically tailored to the clients’ needs. Current clients include The Home Depot, Smart & Final, PetSmart, 7-Eleven, PriceSmart, BJ’s Wholesale Club, Sprouts Farmers Market, WinCo Foods, Natural Grocers and more.

CHRISTOPHER DURHAM

President of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

REBECCA HAMILTON

Rebecca is the CEO of award-winning Fish Agency and sister agency Whitespace Brands Inc. With over 30 years of experience, she has established herself as one of North America’s leaders in the fields of strategic branding, retail design, and communications for clients in the retail sector. Under Rebecca’s oversight, the Fish Agency brings brands to life at retail and has consistently delivered high ROI-generating retail experiences for its clients. She mentors and leads highly experienced and integrated teams that provide store design, package design for CPG and private brands, digital/social initiatives, “phygital” experiences, and advertising services.

ELEANOR HECKS

Eleanor Hecks is an ecommerce and retail writer with more than 5 years of experience helping small businesses understand the nuances of retail marketing, sales, and growth. She currently serves as Editor-in-Chief of Designerly Magazine, and her work can be found on publications like Retailist Magazine and Specialty Retailer.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

HANS KRAAK

Hans Kraak is educated in biology and journalism and wrote three books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in the Dutch Magazine for Nutrition and Dietetics, as a food and wine writer he published in Meininger’s Wine Business International and reports for PLMA Live EU and PLMA USA.

KATIE LOCKE

If you’ve ever met Katie, you’ve seen or heard her excitement for building or rebuilding brands. Her passions also include just about every facet of food and eating experiences. For the past 13 years, Katie has worked in Sales & Marketing for Marketing by Design (MBD), a branding and packaging design agency specializing in high volume retailer programs.

GIOVANNI QUARATESI

Giovanni is Head of Corporate Global Affairs at Certified Origins, where he leads global communication strategies, stakeholder relations, and public outreach. With a deep commitment to food culture, innovation, and sustainability, he is a vocal ambassador for transparency and authenticity in the global food system. Whether representing Certified Origins at international forums or collaborating with public and private sectors, Giovanni champions initiatives that connect people to real food and support healthier choices.

TAE SUNG PARK

Tae has over 25 years of experience in technology and retail industries across North America and Asia, with the last 8 years focused on driving market data-based innovation into laundry care and home care industry in North America as the representative of WhiteCat in North America. He is passionate about technology-driven innovations that can have a positive and meaningful impact on the daily lives of consumers and their interaction with the world around them – “All the quiet smiles that surround us daily feel warmer than the Sun.”

PERRY SEELERT

A retail branding and marketing expert, with a passion for challenging conventional strategy and truths. Perry is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose.

INDUSTRY EVENTS

NOVEMBER

MARCH 2027

COSMOPROF ASIA Hong Kong 10 - 13 NOVEMBER

HARDLINES SUPPLIER EVENT Las Vegas, NV 9 – 10 MARCH

www.cosmoprof-asia.com

www.hardlinessupplierevent.com

PLMA CHICAGO Rosemont, IL 15 - 17 NOVEMBER www.plma.com

COSMOPROF WORLDWIDE BOLOGNA Bologna, Italy 18 – 21 MARCH

DECEMBER

www.cosmoprof.com/en

COSMOPROF INDIA Mumbai, India 10 - 12 DECEMBER www.cosmoprofindia.com

JANUARY 2027 MARCA BY BOLOGNAFIERE Bologna, Italy 13 - 14 JANUARY

www.marcabybolognafiere.com

WINTER FANCY FAIRE San Francisco, CA 17 - 19 JANUARY www.specialtyfood.com

GLOBAL RETAIL BRANDS / NOVEMBER 2026

APRIL 2027 PLMA’S LEADERSHIP CONFERENCE Cincinnati, OH 6 – 8 APRIL www.plma.com

Where private label leaders connect 12 JANUARY 2027

INTERNATIONAL BUYERS PREVIEW

13-14 JANUARY

2027

23rd EDITION

BOLOGNA | ITALY

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N O TA B L E

Latin American Suppliers Expand Their Footprint at PLMA’s 2026 Private Label Trade Show

Hispanic food, beverage and nonfood products are a growing part of a record international lineup in Chicago. International exhibitors will have a bigger presence than ever at PLMA’s 2026 “Store Brands Marketplace” Private Label Trade Show, and Hispanic products are a large part of that growth. Exhibitors from across Latin America, joined by suppliers from the U.S., Asia, Australia and Europe, will bring authentic Hispanic food, beverage and nonfood products to the show floor. Peru, Brazil, Colombia and Chile will exhibit, along with Guatemala, Costa Rica and Mexico. Several countries will sponsor more than

one pavilion. Their offerings cover food and beverages as well as home and health products. “South American participation is seemingly unstoppable as it continues to grow every year,” said Enriketa Beluli, PLMA’s Senior Manager of Global Pavilions. “We continue to experience remarkable interest from South American countries excited to exhibit with PLMA. This reflects the region’s growing effort to connect with the domestic market and showcases its diverse range of high-demand Hispanic products.”

Understanding the U.S. Market For international exhibitors, preparation started well before the doors open in Chicago. As part of its ongoing effort to give exhibitors the tools they need to sharpen their approach on the show floor in November, PLMA once again held "Navigating the U.S. Private Label Market," an online educational session for its international exhibitors. The program covered the economics of private label in the U.S., regulatory basics, finding the best path to market, and action checklists and requirements. Suppliers came away with practical takeaways they could use right away to build their own roadmap for bringing their unique products into the U.S. market.

A Record International Showing This year's show adds several new global pavilions: Japan, Abu Dhabi, Israel, a Home & Health Australian Pavilion and a second group from Vietnam.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

Store Brands Take Center Stage: A Conversation with PLMA President Peggy Davies

PLMA expects more than 50 country pavilions. International suppliers will make up about half of all exhibitors, and exhibitors overall will come from more than 60 countries across North America, South America, Europe, Asia and Australia. "This year is a new record for PLMA in terms of the international scope and influence in the industry," Beluli said. "Overall exhibit space in Chicago has increased by nearly 20% compared to 2023, and much of that addition comes from international exhibitors. This demonstrates growing global confidence in private label and in the value our show brings to the industry."

The European lineup includes: • Two Belgian pavilions (Flanders and Wallonia)

Canada will have three official pavilions. Australia will exhibit in both the Food & Beverage and Home & Health halls, and China, South Korea, Thailand and Vietnam have a strong presence on the show floor. The “World of Private Label Pavilion” will bring together hundreds of individual exhibitors under one roof.

Discovery on the Show Floor The product range is as broad as the list of countries. Visitors will find wellness-focused snacks and skincare, wireless audio and gaming products, and traditional foods and beverages from markets around the world. Beluli called that variety one of the show's defining strengths. Attendees may come looking for a specific product or category, she said, but they often leave having found a new market, an emerging trend or an unexpected opportunity from another part of the world.

• Three pavilions from Greece • Italy, France, Spain, the U.K., Denmark, Poland and the Netherlands • Georgia, Turkey and Ukraine

The Self-Care & Wellness section will feature skincare, beauty and wellness products from 50 manufacturers in countries including Colombia, Turkey and South Korea.

Q: Store brands keep setting records. Where does the industry stand going into this year's Show? We're in a strong position, and it's lasting. Store brands hit a record $282.8 billion across all outlets in 2025. Dollar share reached 21.3% and unit share reached 23.5%, both all-time highs. The momentum has continued this year. Store brand unit sales finished ahead of national brand unit sales for the first eight months, rising 0.3% in units while national brands fell 0.7%. According to Circana data, store brands outperformed national brands in unit sales every month but one so far in 2026. Shoppers are also seeing real savings. By midyear, U.S. consumers had saved $20.5 billion by choosing store brands. At that pace, annual savings will reach about $41 billion, up from $35 billion in 2025. But value isn't the whole story. Consumers aren't choosing own brands because they have to. They're choosing them because they want to.

www.globalretailmag.com

Q: Tell us about the international presence this year.

Q: What trends will buyers see on the Show floor this year?

Q: The agenda looks different this year. Why the changes?

The floor follows the categories driving growth. Beverages lead in both dollar and unit sales. That includes functional and betterfor-you energy drinks, hydration products, and both alcoholic and non-alcoholic options designed for today's shopper. Pet care is another standout, growing in both units and dollars. Self-Care and Wellness keeps gaining ground, with Australia and Korea, among others, focusing on those categories.

Attendees told us they wanted more education, and we listened. Costs have gone up for exhibitors building booths and for attendees traveling, so every trip needs to earn its keep. When someone leaves with new knowledge as well as new contacts, the investment pays off.

In frozen, attendees will find ethnically inspired dishes and global flavors. In general food, the focus is on better-for-you products, ethical sourcing, distinctive ingredients and more adventurous flavors. Proteinforward and fiber-filled products are everywhere. Clean, natural and sustainable positioning has been a priority for retailers in the U.S. and Europe for several years, and you'll see it throughout the halls and among our Salute to Excellence Award® winners.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

International participation is one of the Show's biggest strengths. We have exhibitors from more than 60 countries, with suppliers from Europe, Latin America and Asia, and this year we're adding new pavilions from Japan and Dubai. Last year, many people expected tariffs and travel uncertainty to reduce international participation. It turned out as strong as ever, which shows how much in-person business still matters. The global landscape has also increased interest in PLMA. Our membership is now 5,200, up from fewer than 3,000 before the pandemic. Q: Which retail channels are you seeing at the Show?

Sunday now opens with A Day of Learning. It starts with our Executive Education Insight Series in the morning and continues through the Opening Seminars in the afternoon, covering industry trends, policy and legislation, and more. The goal is to give people context before they walk the floor, so every conversation on the floor is better informed. Q: How does PLMA’s BRIDGE initiative fit into the Show? BRIDGE stands for Building Resilience, Innovation, Development, Growth and Excellence. It’s how we’re approaching the three days as a learning experience as well as a marketplace. Under BRIDGE we’ve added more thought leadership and executive education to the schedule. Overall, BRIDGE is guiding our work to become a year-round source of insights, education and connections for members and their retail customers.

All of them. Our retail trade relations team recruits buyers from supermarkets, supercenters, drug chains, wholesale clubs, dollar stores, specialty, mass, e-commerce and convenience. Own brands have gone from a defensive strategy to a growth engine and our Show provides them with a pipeline of innovation and opportunities to keep up the momentum. Q: What's your advice for getting the most out of the three days? Plan ahead. With tens of thousands of products spread across three halls, no one can see everything in a single visit. Set priorities, but stay open to unexpected discoveries. Exhibitors tell us the buyers they meet here are serious decision-makers with the authority to make deals, not casual browsers. I hope everyone leaves with a clear understanding of where store brands stand and at least one partnership or insight they could not have found anywhere else.

What PLMA Insiders Are Saying About the Show

“

We’re expecting another very strong, sold-out event with more than 1,900 suppliers across 3,000 booths. Demand by suppliers to participate remains high. The success of store brands is a major part of it, of course, but it’s also the work we do all year. Targeted outreach, stronger retail relationships and staying close to manufacturers in the broader industry.” Dan Weil, Senior Director, Chicago Trade Show

“

We’re seeing a mix of national and regional chains from every format. What’s exciting is we’re getting buyers from across the business, covering a wide range of categories. There are more opportunities for exhibitors to connect with the right partner at the right time.” Suzanne Caputo, Director, Retail Trade Relations

“

You've been successful when you just walked through 60 countries and came away with a passport full of contacts, ideas and a network you didn't have when you walked in." Enriketa Beluli, Senior Manager, Exhibitor Relations & International Pavilions

PLMA's 2027 Leadership Conference set for Cincinnati Kroger's Ann Reed, GVP, Our Brands, To Keynote PLMA’s 2027 Annual Meeting & Leadership Conference will be held 13 - 15 April at the Hyatt Regency Cincinnati, bringing the private brand industry together for three days of insights, ideas and industry connections. The conference theme, “The Store Brand Advantage,” will focus on the strategies, insights and capabilities creating new opportunities for store brands and the retailers and manufacturers behind them. Ann Reed, Group Vice President, Our Brands, Manufacturing and Corporate Food Technology, The Kroger Co., will deliver the opening keynote. Reed oversees the strategic direction and performance of Kroger’s portfolio of brands, including Kroger, Private Selection, Simple Truth and Smart Way, with responsibility for delivering quality, innovation and value to shoppers. The Cincinnati location continues PLMA’s tradition of bringing its Annual Meeting & Leadership Conference to markets with a strong retail presence. The 2026 conference was held in Northwest Arkansas, home to Walmart, where the event drew record attendance. Previous conferences have taken PLMA members to San Antonio and Scottsdale, near the home markets of H-E-B and Sprouts Farmers Market. The 2027 program will feature Main Stage presentations along with six focused tracks covering The Consumer Advantage, The Brand Advantage, The Innovation Advantage, The Commercial Advantage, The Partnership Advantage and The Leadership Advantage.

www.globalretailmag.com

N O TA B L E

Store Brands Shine: Record Number of Products Compete in PLMA’s 2026 Salute to Excellence Awards® Pickle, cotton candy and Koreaninspired flavors were among the standout trends in the PLMA’s 2026 Salute to Excellence Awards®. This year’s competition drew more than 900 store brand product nominations, the most in the program’s history. The top winners were Walmart Inc., Sam’s Club® , Albertsons Companies, ALDI, Whole Foods Market, Topco Associates and Wakefern Food Corp.®.

• Body washes and baby care

For 40 years, PLMA’s Salute to Excellence Awards® has honored North American retailers and wholesalers for the quality and innovation of their store brand products.

Flavor was a big story this year. Entrants went beyond traditional categories to include profiles such as pickle, cotton candy and Koreaninspired products. The interest in bold, sweet and dessert-like notes also showed up outside of food. Gourmand scents were a trend among non-food products, with coconut and citrus among the leading "flavor fragrances."

The number of entries has grown fast. In 2021, the total was just over 770. The growth to over 900 illustrates the extent retailers and their manufacturing partners are leaning into private label innovation.

From Eye Creams to Energy Drinks The products entered came from nearly every aisle. Among them were:

• Savory dog treats • Breakfast breads • Eye creams and deodorants • Non-alcoholic sparkling wines • Energy drinks in unusual flavors • Meals inspired by global cuisines • Food and drinks with added protein and fiber

How Winners Are Chosen

To qualify, a product must have reached the market within the past 12 months. Entries are split into Food & Drink Awards and Home & Health Awards, and each group is divided further by category.

Professional testing staff prepare every product before the judges see it. Food and drink entries are scored on innovation and concept, packaging, taste and value for money. Non-food entries are scored on innovation and concept, sensory qualities, presentation and value for money. Industry judges are chosen for their experience in product concepts, packaging, quality, supply chain and retail merchandising.

On Display in Chicago

The full list of winners, by retailer, category and product, is posted on plma.com. The products will also be on display in the World of Ideas® section of the Show with winning retailers and wholesalers honored at a private reception during the Show.

www.plma.com

GLOBAL RETAIL BRANDS / NOVEMBER 2026

N O TA B L E

PLMA’s Packaging Conference 27 January 2027 in Rotterdam Exploring the trends, innovations and regulations shaping the future of packaging, plus the reveal of the winners of the PLMA Packaging Awards 2027, celebrating outstanding packaging excellence and innovation across the industry.

KEY TOPICS INCLUDE: • Innovative Solutions: Paul Jenkins of PackHub opens the day with an overview of the latest trends, new materials and innovative packaging solutions already making an impact today, with plenty of ideas to take back to your own business.

Packaging is currently one of the industry’s most talked-about topics, and for good reason. At the center of • A Retailer’s Journey: the sustainability debate, it is seen Tesco, the UK’s leading retailer, both as part of the problem and the takes the stage to share their solution, while changing legislation is packaging journey and how they’re having a significant impact on the way putting strategies into practice to packaging is designed, produced stay compliant in the future. and used. At PLMA’s Packaging Conference, we will bring the packaging conversation into focus, exploring the trends, innovations and challenges that matter most to the industry. The full-day program will bring together professionals and stakeholders for expert presentations, case studies, start-up pitches and networking, offering fresh perspectives, practical insights and new ideas.

•T he New Rules of the Game: The Packaging and Packaging Waste Regulation (PPWR) is no longer around the corner; it’s already here. With further requirements following in 2028, 2030 and 2035, the message is clear: act now to be ready. EuroCommerce, close to the source in Brussels, will explain what’s coming and how businesses should prepare.

• Paper vs Plastic: The debate around materials •T he Psychology of Packaging: continues. Is paper or cardboard Will consumers actually choose the answer? Is plastic the enemy, your products? We explore the or does it simply have a bad neuroscience of packaging dereputation? We will look at the sign to understand what captures role and potential of both materials, shoppers’ attention. Is it the color, and how they can be used more typography, shape, or something effectively and intelligently they don’t consciously notice? And as part of the solution. are we making full use of what we know about consumer behavior?

Join PLMA and the private label industry in Rotterdam on Wednesday 27 January 2027 to explore what’s changing, understand what’s coming next and, most importantly, be ready to act. Save the date and be part of the conversation. www.plmainternational.com

www.globalretailmag.com

N O TA B L E

PLMA Launches Shopper Intelligence Initiative First Survey Finds “Performance Trust” Is Key to Store Brand Growth in Personal Care PLMA has launched Shopper Intelligence, a new research initiative meant to give retailers and suppliers shopper-level evidence for store brand strategy. Its first study, Store Brand Reach in Personal Care, finds that shoppers’ confidence in how a product performs does far more than price to drive store brand adoption in personal care. “Performance trust drives store brand adoption five times more than price,” said Dr. Sara Williamson, Ph.D., the study’s author and a faculty member at SUNY College at Old Westbury. “The proof shoppers need varies by category, and success in one category can increase the likelihood of store brand adoption in another.” The survey of about 1,500 U.S. shoppers looks at how consumers perceive, choose and hesitate over store brands across fourteen personal care categories. According to PLMA, the results show where retailers and suppliers should invest, which category-level barriers they need to overcome, and how a single product win can become a broader category growth plan.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

“

Performance trust drives store brand adoption five times more than price.” For private label product and brand teams, the main takeaway is that the case for store brands in personal care rests on proof of performance more than on price. Because the proof shoppers want differs from one category to the next, a single approach across the whole personal care aisle is unlikely to work. The study also points to a halo effect: shoppers who trust a store brand in one category are more likely to try it in others. Retailers can use that to build adoption across categories instead of treating each product on its own.

Williamson called personal care "one of the most promising open frontiers for store brands." She will present the full report on Sunday afternoon at the PLMA Trade Show. Through Shopper Intelligence, PLMA plans to give its members research on shopper behavior that they can act on as private label keeps growing in more categories. www.plma.com

N O TA B L E

Delicious News in the Chiaverini Family New Indulgent Products Expand the Iconic Product Range A New Generation of Indulgent Spreads Building on a long-standing tradition of premium fruit preserves, the Chiaverini Spread Collection expands its offering with two distinctive and irresistible new recipes: Pistachio Spread and Peanuts & Hazelnuts Spread. Crafted with selected ingredients and designed to deliver a rich, smooth and velvety experience, the new additions combine contemporary indulgence with Chiaverini’s unmistakable Italian heritage. These two new indulgent creams join the much-loved Hazelnuts & Cocoa Spread to complete the range. All products are palm-oil free and created for both everyday enjoyment and gourmet occasions, making them ideal for breakfast, desserts, pastry creations or simply enjoyed by the spoonful.

Not Just A Breakfast Spread, A Gourmet Lover’s Indulgence Not only iconic jams, but also a refined selection of premium spreads that complete the breakfast experience. A delicious new chapter for Chiaverini, bringing even more variety, flavor and personality to its growing cream collection.

A Legacy of Dedication Chiaverini Jams have been defining Florentine culture since 1928. Originating from the passion of the Chiaverini Brothers, their commitment to quality echoes in every jar, making Chiaverini a staple in Florentine homes. The secret to Chiaverini’s success lies in simplicity: just fruit, sugar, and passion. Each jar is a testament to the art of slow cooking, melding flavors into perfection. Chiaverini's jams are history, Florence's essence in every jar. Each represents dedication, heritage, and resilience. Chiaverini isn't just a taste of Florence; it's a taste of history, a flavor transcending time.

An Unmistakable Symbol The packaging of the Chiaverini “Pail” is not just a container; it represents an evolution from rustic wood to sleek aluminum. The new line, featuring distinct colors for each flavor, caters to collectors while upholding the brand’s essence and tradition.

From Local Icon to Global Leader: Expanding the International Footprint Chiaverini Firenze continues to strengthen its position in international markets, consolidating its global presence and establishing itself as a trusted and authoritative brand in the premium breakfast category. Building on its rich Florentine heritage, the brand has successfully combined tradition and innovation, gaining increasing recognition among consumers and trade partners worldwide. Chiaverini Jams is part of LeBontà Group, a Tuscan-based company that brings together high-quality brands with a strong connotation of genuine and natural products. www.chiaverinifirenze.it/en www.lebonta.it/en

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N O TA B L E

Made in Europe. Delivered Like It’s Local. What if around 4,000 miles of ocean disappeared from the supply chain? With every Agritalia and Agrusa program, this challenge is addressed directly. Products travel over 4,000 miles from overseas to the United States before reaching store shelves. While the distance is real, its impact should not be felt by the business. Global sourcing can only be effective if it offers the reliability of a local supply. The Automated Replenishment Program (ARP), developed from a robust experience in importing goods from Europe to the USA since 1987, is built on a simple principle: address distance proactively before it becomes a challenge. The analysis starts with the sell-through figure, and by using demand and sales data, future requirements can be predicted to keep shelves properly stocked. The soon-to-be patented program then establishes inventory buffers to account for ocean transit times, protecting availability from common international logistics challenges such as products going out of stock, ending up with too much stock, and items expiring.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

This predictive approach also brings greater visibility and control to the supply chain. Instead of reacting to shortages or last-minute replenishment needs, inventory decisions can be made earlier, based on actual consumption patterns. That means greater predictability for buyers, smoother planning for distribution teams, and fewer surprises across the supply chain. The process continues beyond the port. Customs, duties, and import requirements are handled end-to-end, ensuring a coordinated flow from production in Italy and Europe to delivery in the target market. Each step is integrated, every lead time is anticipated, and every shipment is planned with the final shelf in mind.

And that continuity matters at every level: from purchasing and inventory management to distribution and, ultimately, the shopper experience. When supply is planned around real demand and international lead times, the entire operation can work with greater confidence and less friction. Which is why the aim is clear: to achieve a rate of more than 98% OTIF – On Time, In Full. This is a demanding target by design. Managing a transoceanic supply chain is not about reacting quickly to issues but rather anticipating and preventing them before they occur.

As a result, operational complexity remains behind the scenes, while consumers enjoy fresh products available when expected.

Italian and European manufacturing expertise is combined with data-driven forecasting, inventory planning, and end-to-end logistics management. The result is a supply program designed not only to move products across the ocean but also to make that distance nearly invisible on the shelf.

This is what is meant by “Made in Europe. Delivered like it’s local.”

Europe may be 4,000 miles from the US market.

For retailers and distributors, reliability isn’t just logistics KPI: it’s a real business advantage. A missed delivery can lead to empty shelves, lost sales, unhappy shoppers, and disruptions throughout the operation. On the other hand, steady availability keeps teams, customers and the business running smoothly.

That distance does not have to separate the supply chain from reliability. www.agritalia.com

STAND F-1829

N O TA B L E

Tree Nuts and Nut Butters: Where Store Brands Are Ready to Grow

at origin in their free monthly nuts market reports, so retail partners can plan programs early and with confidence. For buyers, the takeaway is simple: programs planned early, with a partner close to the harvest, are well positioned to secure consistent quality and volume through the year.

Gen Z and Millennials make up about 17% of shoppers, yet they drove 81% of year-over-year private label dollar gains, according to SPINS data reported in September 2026.

Nuts With Nothing to Hide

For grocery buyers, that points to where store brand growth is coming from, and the tree nut and nut butter aisle is one of the clearest places to capture it. These shoppers eat with intent. Grocery Dive reports that 40% of Gen Z and Millennials follow a specific diet, such as high protein or low carb. Almonds, cashews, and tree nut butters fit both naturally, which makes the nut aisle a practical place to build a store brand program your customers return to week after week. Growth is not limited to younger households. A SPINS survey found that 43% of shoppers earning $150,000 or more bought more private label than they did the year before. That gives retailers room to serve a wide range of baskets within one category. A single tree nut program can cover everyday snacking in laydown bags and multipacks, pantry staples in jars and stand-up bags, and nut butters in almond, cashew, mixed, and specialty varieties, all from one sourcing strategy.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

A tree nut program your customers trust starts at the source. Founded in 2006 by cooperatives and still farmerowned, Certified Origins sources directly from co-ops and growers.

What the 2026 Crop Means for Your Shelf The current harvest delivers promising news for retail nut butter programs. According to Certified Origins’ September 2026 almond market update, California yields reflect strong crop conditions, providing an abundant volume of high-grade whole kernels and broken pieces ideal for processing into rich pastes and spreads. As the price gap between broken pieces and whole kernels widens, almond butter offers a strong opportunity to deliver quality and value in the same jar. With strong early demand for the new crop, planning ahead matters. Certified Origins teams track harvest conditions, crop quality, and pricing

In Fresno, California, a dedicated tree nut facility handles processing, roasting, blending, and packaging across formats. In Newport News, Virginia, bottling and quality testing operations add another layer of oversight. Blockchain-backed traceability connects each step, so every ingredient can be followed from orchard to shelf. The result is one accountable partner for tree nuts and nut butters, alongside a portfolio that spans extra virgin olive oil, tomato sauces, and pantry staples, helping retailers grow store brand lines with confidence. Sources: - The Shelby Report, “SPINS Survey: Private Label Becoming Part of Shoppers’ Routines,” September 17, 2026 (81% of private label dollar gains; - 43% of shoppers earning $150,000+), Grocery Dive, “Younger shoppers are driving private label adoption, report finds” (40% follow a specific diet) - Certified Origins, Market Reports: September 2026 almond report (harvest quality, broken almonds for butter and paste, price gap)

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Your Shelf. One Partner. EXPAND YOUR PRIVATE-LABEL FOOTPRINT WITH A TRUSTED PARTNER.

*Packaging mockups for presentation purposes only – not for sale.

We build custom private-label programs for extra virgin olive oil, tree nuts, tomato sauce, and quality pantry staples. Take control of your supply chain from grove to shelf by integrating sourcing, processing, packaging, and distribution to fuel continuous category growth.

Scan the QR code to learn more about our products and private label food programs.

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N O TA B L E

Farmo Brings The Next Generation Of Gluten-Free Pasta To PLMA Chicago At PLMA Chicago, Farmo will present its vision of the next generation of gluten-free food: products that combine simple, natural formulations with the quality, texture and cooking performance consumers expect from traditional pasta. Founded in 2000 and based in the province of Milan, Italy, Farmo has built more than 25 years of expertise in the research, development and production of gluten-free foods. From its origins, the company has focused on a clear objective: creating products for consumers with specific dietary needs without compromising on taste, quality or the pleasure of eating. Today, Farmo works with international partners to develop innovative food solutions across several categories, combining Italian food expertise with advanced production capabilities and continuous R&D.

A New Approach to Gluten-Free Pasta One of the key concepts Farmo is bringing to PLMA Chicago is its ability to develop and manufacture a new generation of gluten-free pasta designed around the growing demand for clean-label products and simpler ingredient lists. The approach is straightforward: Natural ingredients. Clean label. Real pasta experience. Farmo has developed formulations based on just two ingredients – for example, rice and chickpeas or lentils and peas – using only natural ingredients and eliminating gums, xanthan,

GLOBAL RETAIL BRANDS / NOVEMBER 2026

emulsifiers and other binding agents commonly found in gluten-free pasta. The result is a product that is gluten-free, wheat-free, soy-free and eggfree, as well as Non-GMO and Kosher, while offering a high protein content. But simplicity is only valuable if it also delivers on performance. Farmo's formulations are specifically designed to maintain the qualities consumers expect from good pasta: an al dente texture, elasticity, excellent shape retention and a strong ability to hold sauces. In other words, a shorter ingredient list does not require consumers to compromise on the eating experience. This combination of clean-label formulation and reliable performance responds to an increasingly relevant market need, particularly in the United States, where consumers are paying greater attention to ingredient lists and looking for foods perceived as both simpler and more natural.

From Innovation to Market-Ready Solutions At PLMA Chicago, Farmo will showcase not only its gluten-free pasta expertise, but also the breadth of its manufacturing and product development capabilities. The company’s display includes Corn and Rice Pasta, Rice and Chickpea Pasta, as well as couscous prototypes, bakery products, crackers, cookies, bakery mixes, protein pancakes mixes, ready meals and other solutions.

Visitors will also have the opportunity to taste a selection of products, including Farmo Ladyfingers cookies and Legume Crunch crackers, offering a direct experience of the quality and versatility behind the company's product development approach. For private-label and food industry partners, Farmo combines formulation expertise, manufacturing knowhow and a strong focus on innovation to turn emerging consumer trends into market-ready products. Farmo will be at PLMA Chicago in the Food Pavilion, where visitors can discover how a simpler approach to gluten-free pasta delivers the taste, texture and performance of real pasta, alongside gluten-free bakery products. www.farmo.com

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N O TA B L E

La Doria Strengthens Global Position in Private Label Headquartered in Angri, in the province of Salerno (Italy), La Doria represents Italian excellence in the food canning sector. Specializing in the production of tomato derivatives, ready-made sauces, canned pulses, juices, and fruit-based beverages, the company stands out as Europe’s leading producer of canned pulses, peeled tomatoes, and tomato pulp for the retail sector. Additionally, La Doria is one of Italy’s top producers of fruit juices and the leading European producer of private-label ready-made sauces. Recently, thanks to a significant acquisition, the Group has expanded its portfolio to include pasta, offering an even more complete range of products. La Doria is a trusted supplier to major retail and discount chains worldwide. Its commitment to private label production is evident, with over 93% of the Group’s revenue derived from

of production and distribution. The Group is firmly committed to responsible energy resource management, waste recycling, and reducing the environmental impact of packaging. Furthermore, La Doria promotes fair working conditions throughout the supply chain, working closely with producers’ organizations to ensure respect for workers’ rights.

this segment. Its goal is to offer high-quality products at competitive prices, positioning itself as a strong alternative to commercial brands. With extensive expertise and a continuous focus on research and development, La Doria is synonymous with reliability and innovation in the food sector. With twelve production plants located across Italy, La Doria has successfully combined Italian production tradition with a strong international presence. Exports account for over 80% of revenue, with a solid foothold in key markets such as the United Kingdom, Germany, the rest of Europe, Australia, and Japan. This global success is based on careful raw material selection and cutting-edge production processes that ensure high-quality standards. La Doria is not only a successful company but also a responsible enterprise operating according to well-defined ethical principles. Environmental sustainability, legality, transparency, and respect for human rights are fundamental values that guide every aspect

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Since its founding, La Doria has maintained a strong connection with its local community, supporting educational initiatives for young people, urban regeneration projects, and social inclusion programs. The company contributes to the growth of the local economy by sourcing from a network of suppliers primarily located in Southern Italy, further strengthening the national production fabric. Thanks to its dedication to quality, sustainability, and innovation, La Doria continues to be a benchmark in the international food industry. With a constantly evolving product range and a strategy focused on responsible growth, the Group confirms itself as an excellent partner for large-scale distribution, bringing the best of Italian food tradition to millions of consumers worldwide. www.gruppoladoria.it/en/

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Lucart Combines Advanced Technology with Environmentally Friendly Processes Lucart, a major European manufacturer of thin MG paper for flexible packaging, is a key player in the consumer goods and away-from-home markets as a producer and transformer of tissue and Airlaid paper. Its focus on people, sustainable processes, and innovation means it offers cutting-edge products that meet market challenges and customers’ needs. EcoNatural is their flagship project in this field: it combines advanced technology with environmentally friendly processes, demonstrating that circular economy principles are fully applicable to the tissue sector. In 2010, Lucart launched this project, based on the idea of using all the elements of beverage cartons in line with circular economy principles. This type of packaging is widely used in the

food industry to protect and preserve food. Due to its mixed composition of cellulose fibers (74%), aluminum (4%), and polyethylene (22%), this material is often not recovered at end of life or is recovered only partially. The production process relies on an innovative technology that separates the cellulose fibers found in beverage cartons from polyethylene and aluminum by physical-mechanical action. With this technology, they avoid substances that may be harmful to people or the environment. They produce tissue products with the fibers obtained through this process (called Fiberpack®) and recover the alumi¬num and polyethylene, converting them into a homogeneous material called Al.Pe.®, which other industries use to produce various items. Lucart is also the only company in its target market to offer Airlaid products with exceptional absorbency and

strength performance. The Airlaid technology uses long, highly resistant cellulose fibers that never come into contact with water during the production process (dry paper) to remain super absorbent. Fibers treated with this process naturally form a “dam” structure, offering outstanding results: can absorb up to 7 times its weight and, thanks to its exceptional resistance, can be reused up to 20 times, compared to 1 or 2 for competitive products. Furthermore, Lucart has always been at the forefront of the study of innovative packaging able to reduce the environmental impact of its products. After launching the world’s first line of toilet paper with Mater-Bi corn starch packaging in 1997, the company created a series of products with entirely plastic-free packaging in 2019.

www.lucartgroup.com

VISIT AT

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N O TA B L E

Molino Nicoli: Your Partner in “Better For You” Innovation Molino Nicoli is an Italian company recognized as a leading partner for the development of cereal-based products in the “Better for You” segment. The company has combined its heritage, technological expertise and a strong understanding of consumer needs to provide tasty, high-quality, and safe products without compromise. Today, Molino Nicoli operates across more than 40 countries, supporting leading brands and private label projects with a flexible, customer-oriented approach. Molino Nicoli’s expertise spans breakfast cereals, snacks, bars and flour-based solutions, with a portfolio designed to respond to the evolving expectations of consumers: products that combine taste, nutrition and specific dietary needs. The company develops solutions including gluten free, allergen free, high-fibre, protein-rich and no-added-sugar products, helping partners address the growing demand for healthier and more conscious food choices.

A key strength of Molino Nicoli is its ability to manage complex production requirements through four dedicated manufacturing facilities in Costa di Mezzate, Bergamo (Italy), separated by production lines for conventional, gluten free, allergen free and baby food products. This structure allows strict control over every stage of production and ensures the highest standards of food safety and quality. Innovation is at the heart of Molino Nicoli’s growth strategy. Thanks to a dedicated R&D department with more than 120 projects currently in development, the company works alongside customers to transform market trends into tailor-made solutions. Its technological flexibility allows the development of different product formats, textures and nutritional profiles, combining traditional expertise with advanced processing capabilities. The company’s commitment to innovation is particularly evident in the baby food segment, where Molino Nicoli has developed specific expertise and a dedicated supply chain for corn used in infant nutrition. This area requires extremely rigorous standards, with raw materials and processes designed to meet requirements that go beyond traditional cereal production.

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Quality starts from the origin of the ingredients. Molino Nicoli maintains strong relationships with selected local suppliers, controlling the entire corn supply chain from seed selection to processing. This approach ensures traceability, consistency and reliability, while supporting long-term partnerships with farmers. With over 160 employees, certifications including BRCGS, IFS, Gluten Free and ISO 22005, and decades of experience serving international markets, Molino Nicoli continues to be a trusted partner for companies seeking innovation, flexibility and expertise. At PLMA Chicago 2026, Molino Nicoli will showcase “Cookies & Cream Protein Rings” and “Protein Granola with Honey & Cashews”, a new solutions developed to meet the evolving needs of the Better for You market. Molino Nicoli. Italian know-how, technological innovation and a partner approach to shaping the future of cereal-based nutrition. www.molinonicoli.it

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Valsa Group Innovates with Bao and Taco Pizzas As a leading manufacturer of frozen, chilled, and ambient pizza, pinsa, focaccia, bakery specialties, and snacks, Valsa Group identifies its primary goal as promoting the true Italian food lifestyle all over the world. The headquarters is located in Valsamoggia, in the very heart of Italy. This is where the Group’s history began; nevertheless, our roots extend from North to South, through 8 plants, a purely Italian entrepreneurial path. Valsa is committed to:

Culture. Excellence. Innovations. Innovation in particular has become one of the true driving forces, as markets worldwide are increasingly looking for new, if not surprising, solutions. Any new challenge is a renewed possibility to explore and develop original, yet comforting products, at the same rooted in the Italian heritage, while looking at traditions all around the globe. With this in mind, Valsa is presenting two brand new products, their take on the trope of “the best of two worlds”. The brand-new TACO PIZZA is the perfect match between a traditionally Southern Italian pre-fried snack, and the comforting and flavorful taco. An air fryer or oven-ready shell, the Taco Pizza is a blank canvas which can be reinterpreted in so many unique ways – crunchy yet soft, with a unique aromatic profile, it is indeed a unique alternative infused with local expertise and excellency.

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Not wanting to stop on that side of the Ocean, Valsa decided to move even further in its search for a more modernized definition of “fusion alternative”: as a result, the brandnew BAO PIZZA. This now-familiar flavor has become synonymous with Asian traditions worldwide, reinterpreted with a Mediterranean twist; bridging two sides of the planet for a unique, unmistakable treat. Both these options are available for the retail as well as for the foodservice channel, making these new opportunities accessible to anyone, from professionals to final consumers, further confirming Valsa’ strategic strength: the combination between traditional manufacturing processes, with a constant strive for innovation, while maintaining a great focus on convenience for all consumers. All of this, preserving the highest quality standards: true value down the whole supply chain. Valsa Group is a reliable and well-known business partner in 50 countries around the world; this has been made possible thanks to the choices and investments in sustainability, production capacity, organizational integration and convenience innovation, with a special commitment to process transparency, waste reduction and green energy use.

Through the brands Valpizza, La Pizza+1, Forno Ludovico, Megic Pizza, Ghiottelli, Il Borgo, Tuscanya Bakery, Maestri del Forno, and Funicolì, Valsa Group is the unique largescale and highly qualified partner able to supply a wide range of items in each category, from frozen to deli, and ambient. info@valsagroup.it

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Intermountain and Whitecat Bring Onshore Tablet and Sheet Manufacturing to the U.S. The new IBF–Whitecat partnership sets up Boise, ID production line for “Made in USA” laundry, household, and personal care tablets and sheets. Intermountain Blending & Filling (IBF) and Whitecat announced the formation of Intermountain Whitecat Inc., to develop next-generation tablet and sheet innovation in the U.S. for the U.S. laundry care, household cleaning, and personal care markets. This strategic partnership combines Whitecat’s economy of scale, formulation and product development expertise with IBF’s domestic manufacturing infrastructure and local market understanding to build out dedicated tablet and sheet production capacity in Boise, Idaho — enabling fully “Made in USA” finished goods in a category currently dominated by overseas-sourced manufacturing.

“Tablet and sheet delivery forms are the fastest-growing part of this category, but almost none of it is made domestically,” said Tae Sung Park, CEO of Intermountain Whitecat Inc. “We’re building the supply chain retailers have been asking for; and innovation U.S. consumers are demanding.” “IBF's existing 208,000 square foot blending and filling facilities give us a running start.” said Robert Reeder, COO of Intermountain Whitecat. “Rather than standing up production from scratch, we're expanding proven infrastructure to add dedicated tablet and sheet lines — which means we can move from announcement to delivery on a much faster timeline than a greenfield build.”

The company will open pre-orders for “Made in USA” tablets at the PLMA Trade Show this November, with first deliveries targeted for Q1 2027. Intermountain Whitecat will be sharing a booth with IBF at PLMA Trade Show in Chicago. About Intermountain Whitecat, LLC. Intermountain Whitecat, LLC is a strategic partner between Intermountain Blending & Filling and Whitecat, focused on becoming the largest domestic tablet and sheet innovator & manufacturer across laundry care, household cleaning, and personal care. Contact: Tae Sung Park, CEO tae@intermountainwhitecat.com www.whitecatusa.com

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N O TA B L E European Fine Foods will be Very Cool at PLMA Last year, the European Fine Foods Division of German food giant Betz/ BLM teased visitors with lifelike ceramic mockups of its ice cream specialties, which the company says have gone viral across Asia and made strong inroads in Europe as well.

North American reactions to products that have been so successful, both as our own Friends of Asia brand and as private label for one of the top multinational retail chains in Europe and three of the top five chains in Germany.'' Credit for that success, according to Schöne, goes to what he calls ''...the product's 'Instagram - worthy' visual appeal, along with the delight on the faces of influencers tasting it as part of a carefully targeted social media campaign.''

‘’They’re also perfectly aligned with today’s consumer trends,’’ offered Lewis Sterler, former Marketing VP of PLMA and a consultant to EFF, ‘’In the inflationary economy, shoppers will literally eat up a product with such ‘’We’re bringing a limited amount of live samples to Chicago this year,’’ said a luxurious appearance and taste that Hendrik Schöne, EFF’s Chief Operat- can sell at an attractive price point consistent with private label practice.’’ ing Officer. ‘’We’re excited to see This year, qualified potential buyers may actually sample the items EFF says are inspired by the visual perfection of French haute pâtisserie.

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Also on display, and expected in PLMA's New Product Showcase, will be the ''Minis'' version of the product. Those who can't wait to get to the EFF/BLM booth to experience the ice cream, to taste a traditional warm pretzel, or to learn about the company's very wide range of international foods, can contact Mr. Schöne at hendrik@food-eff.com

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ADM Report Shows Private Label Pet Market is Becoming More Premium A new report from ADM, a global leader in innovative solutions from nature, includes key insights on North American consumer behaviors specific to the private label pet market. Although budgets are tighter and economic uncertainty persists, pet care continues to be highly prioritized in household purchasing decisions. Pet parents are shopping for value, being mindful of price while seeking ingredients with health benefits and providing enjoyment for their pets. In its 2026 Private Label Pet Market Report, ADM describes how store brands are gaining market share by offering pet owners the quality they expect at a cost they can afford. Retailers have strategically elevated pet private label quality, packaging, formulations, ingredients and marketing over the years. “Private label has advanced from a value substitute into a true brand-building asset, enabling retailers to own more of the store shelf, encourage consumer loyalty and emphasize exclusivity,” said Colton Clason, Senior Marketing Manager, Pet Nutrition B2B. Many consumers are willing to consider a store brand if they perceive it as being equivalent to a national brand. They are also open to shopping across channels in search of the best combination of quality, convenience and price.

According to the Private Label Manufacturing Association, U.S. store brand dollar sales increased 3.3% across all categories in 2025, compared with 1.2% growth for national brands.1 Pet care is emerging as a meaningful contributor with sustained repeat purchasing, and the category now represents 18.1% of total private label unit sales.1 In 2025, private label pet care unit sales grew 5.4%.2 Pet treats stood out with a significant 67% year-over-year increase.1 Pet supplements also showed robust gains, with unit sales up 39% compared to 2024.2 For private label brands to convert curiosity into trial and ultimately, loyalty, they must clearly demonstrate credibility, safety and care. This is especially true of functional products, where shoppers want evidence that the benefit claim is real. In the U.S., 74% of pet owners are willing to pay more for products featuring ingredients that provide functional benefits.3 Pet products incorporating functional ingredients will gain credibility by communicating that ingredients have been clinically studied and formulations align with regulatory guidelines.

As the growing need for affordable, high-quality pet products continues to drive consumer spending habits, private label will likely redistribute market share even further. REFERENCES 1Private Label Manufacturing Association, Private Label Report, 2026 2Numerator, Pet Trends Report, 2025 3ADM Outside Voice℠, Global Lifestyle Survey, 2025

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N O TA B L E

Year-End Holidays Prove Aluminum Sourcing is a Year-Round Program Every Q4, roasting pans, foil rolls, and catering trays move faster than almost anything else in the store. For private label buyers, that seasonal spike has always exposed the same vulnerability: long lead times from overseas suppliers that don’t leave room for error. We spoke with Celeste Costa, Head of Sales & Marketing, Wyda Packaging USA for some insight. This year, the aluminum market went through a supply shock in the first half of 2026. LME prices peaked above $3,700 per metric ton in May, a four-year high, before moderating to nearly $3,100 heading into fall, still up roughly a quarter year over year.

For a commodity that most retail buyers treated as predictable, it wasn’t. We had difficult conversations with partners about pricing. So did most of the industry. What made it harder for buyers sourcing finished goods from overseas: raw material volatility landed on top of an already heavy import duty burden. Section 232 tariffs now apply to the full customs value of imported aluminum articles, and anti-dumping duties on certain container imports remain in force. Buyers are reviewing this category more frequently than they used to, not because they want to, but because the math keeps changing. The year pushed buyers closer to home. With freight costs at peak highs on top of everything else, stable partners, domestic or nearby, take some of that uncertainty off the table: lead times, tariffs, freight, knowing where product is and when it arrives. So think beyond the year-end holidays. Major retail events sit on planning calendars 6 to 12 months out, and a private label program can take just as long to go live, accounting for custom development, audits, certifications, and artwork. Pressure-test any quote against current tariff math, not the math from the last contract. And treat a domestic source as a core part of the program rather than a backup. The backup plan is what ships when the container doesn’t.

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Wyda Packaging USA manufactures aluminum trays and foil rolls from our Charlotte, NC facility: roasting and catering pans, pie and cake pans, cookie sheets, and foil across a range of gauges and pack sizes. As an AFCMA member, we're part of the domestic manufacturing community that's been navigating these trade shifts from the start. U.S. store brand sales hit $282.8 billion in 2025, with refrigerated, frozen, and bakery among the fastest-growing segments, the same categories that move the most aluminum. Holiday is the peak, but the program runs year-round. www.wydapack.com

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ITALIA

AT PLMA 2026 / NOV 15 –17

Donald E. Stephens Convention Center, Chicago, Illinois

Authentically Italian. Uniquely Yours. Visit the Italian Pavilion: Food & Beverages

BOOTH: F1815

PREVIEW OUR EXHIBITORS

GLOBAL RETAIL BRANDS / NOVEMBER 2026

The

Real

Thing

Why Authentic Italian Food Is Winning in America

As private label reaches new heights in the United States, authentic Italian products offer retailers something increasingly valuable: provenance, differentiation and a story consumers understand. For Italian suppliers, however, producing the real thing is only the beginning. They also have to tell retailers why it matters.

Private Label in America has Entered a New Era For decades, the simplest proposition was price: offer shoppers an acceptable alternative to a national brand for less money. Today, that definition looks increasingly obsolete. Retailers are using their own brands to communicate quality, innovation, exclusivity, discovery and even culinary authority. The numbers demonstrate just how dramatically the market has changed. U.S. storebrand sales reached a record $282.8 billion in 2025, an increase of more than $9 billion over the previous year. Dollar sales grew 3.3 percent—nearly three times the 1.2 percent growth recorded by national brands—while store brands achieved record dollar and unit market shares of 21.3 percent and 23.5 percent, respectively. Yet this remarkable success presents a new challenge. As virtually every major retailer expands its investment in private label, differentiation becomes increasingly difficult— and increasingly important. Competing on price alone is no longer enough. Retailers must offer products that deliver authenticity, distinctive quality and a compelling story that resonates with consumers. For a growing number of American grocers, part of that opportunity lies thousands of miles away. In Italy.

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When almost anything can look Italian, being authentically Italian becomes more valuable.”

America has an Appetite for Italy Italian food occupies a distinctive position with American consumers. Pasta, olive oil, sauces, cheeses, cured meats, bakery products and other Italian staples are simultaneously familiar and aspirational. They can evoke comfort and tradition while also delivering discovery, craftsmanship and premium cues. More importantly, American demand continues to translate into substantial trade. Italian agri-food exports to the United States reached approximately $8.2 billion in 2025. Leading categories included wine, olive oil, pasta, bakery products, preserved vegetables, water, cheese, sauces, and other food preparations. Together, these categories accounted for nearly two-thirds of Italian agri-food exports to the U.S. market. For private label retailers, however, the opportunity extends beyond simply stocking more Italian products. It is about selling Authentic Italy. There is an important distinction between a product that looks Italian and one genuinely produced in Italy. American supermarket shelves contain countless products employing Italian names, imagery, colors and culinary references. Some are excellent products. But they are not necessarily Italian. That distinction creates an opportunity.

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Origin has become an attribute. Place can become part of the brand proposition. Production methods, regional traditions, ingredients, certifications and the people behind a product can all provide differentiation that cannot simply be manufactured by changing a package design For retailers building sophisticated private-brand portfolios, authenticity therefore becomes more than a geographic claim. It becomes a competitive asset.

Consumers don’t just

want “Italian-inspired”; Affordable Authencity they increasingly value true

That proposition is particularly relevant in a market where consumers remain intensely value conscious. Value, however, is not synonymous with lowest price. The evolution of private label itself demonstrates that. Consumers increasingly accept—and often actively seek—premium, specialty and internationally sourced products carrying retailer-controlled brands. What matters is whether the experience justifies the expenditure.

Italian origin.

Authentic Italian private label can occupy a particularly attractive space between conventional store brands and expensive specialty imports: affordable authenticity. The retailer can provide the credibility and value equation of its own brand while the Italian producer supplies something increasingly difficult to duplicate: genuine provenance. A new initiative from Schnucks illustrates the opportunity particularly well.

There is no single American grocery market. A product proposition appropriate for a premium specialty environment may require a completely different price point, pack size, merchandising strategy or story for a rural supermarket. That brings the discussion back to the supplier.

Being Italian is Not a Sales Strategy In September, the St. Louis-based retailer introduced Culinaria Italian Table, a collection of more than 40 products sourced directly from Italy, including pasta, sauces, olive oils and vinegars. Schnucks describes the collection as an “affordable indulgence”—specialty Italian food offering elevated quality without requiring a trip to a specialty store. The launch coincided with the retailer's semiannual Taste of Italy event. It is a telling phrase. Affordable indulgence may be one of the most promising territories for private label today.

ITA: Connecting the Two Sides of the Shelf Taken together, these retailers demonstrate why the role of the Italian Trade Agency is more nuanced than simply promoting Italian exports. ITA helps create connections between two sides of a market that do not always naturally understand one another. American retailers need differentiated products, reliable supply, appropriate packaging, competitive economics and suppliers capable of operating within demanding retail systems. Italian producers need access, market knowledge and an understanding of how American retailers buy, merchandise and build private brands. Between them sits an enormous opportunity—but also a translation challenge. Trade missions, retailer promotions, buyer introductions, trade-show participation and educational initiatives can help close that gap. More importantly, they can expose Italian suppliers to a fundamental truth about the United States:

Italian manufacturers possess an extraordinary commercial advantage: a national food identity associated around the world with craftsmanship, tradition and culinary culture. But “Made in Italy” cannot do all the work. Retail buyers still need to know: Why this product? Why this category? Why this price? Why our shopper? Why now? A supplier may have been producing olive oil in Puglia for generations. A pasta company may use bronze dies and slow drying. A balsamic vinegar may come from a particular territory and production tradition. A cheese may carry a protected designation. Those details matter—but only if they are transformed into a compelling proposition for the retailer and, ultimately, the shopper. That means Italian suppliers need to arrive prepared not only with samples and pricing, but with a story retailers can use. Explain the region. Explain the ingredients. Explain what makes the production process distinctive. Provide photography, video, recipes and digital content. Understand American packaging expectations. Be prepared to adapt formats and case packs. Demonstrate production capacity and supplychain reliability. Know where the product belongs within the retailer's existing assortment. And above all, understand the retailer. The six ITA partner examples make the point vividly. H-E-B may be looking for products capable of creating discovery. Hy-Vee may see an opportunity within a developed Italian private-brand architecture. Schnucks may seek products that expand Italian Table. Houchens and IGA may require a proposition suited to smaller-market economics. Rouses can connect products to heritage. The Fresh Market can emphasize craftsmanship and culinary experience. The product can be authentically Italian in every case. The sales story cannot be identical.

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COVER STORY - The Real Thing

The Retailers Playbook

For retailers, several principles emerge from these strategies: Make origin visible. If the product is genuinely made in Italy, don't hide one of its strongest differentiators on the back panel. Build collections, not just SKUs. Pasta becomes more powerful when surrounded by sauces, oils, vinegars and complementary products that create an Italian meal solution. Tell the producer story. Private label gives retailers ownership of the consumer relationship, but that does not mean the manufacturer should be invisible. Producer heritage can strengthen the retailer's brand. Turn shopping into discovery. Promotions, demonstrations, recipes, digital storytelling, events and destination merchandising transform imported food from an item into an experience. Sell value—not simply price. Authentic Italian products may not always be the cheapest option. They don't necessarily need to be. The objective is to make the quality, provenance and experience worth the difference.

The Real Thing Private label's extraordinary growth is creating opportunity, but it is also raising the competitive stakes. When retailer brands were primarily substitutes for national brands, sameness could work. In the next generation of private label, sameness is a liability. Retailers need products their competitors cannot easily duplicate. They need stories shoppers can understand. They need reasons for consumers to walk past one shelf and stop at another. Authentic Italian food offers all three. For Italian manufacturers, however, the opportunity comes with responsibility. Tradition must be translated into relevance. Provenance must become a retail proposition. Exceptional products must be supported by exceptional storytelling and the operational capabilities American retailers require. That may ultimately be the most important lesson from the growing relationship between Italian suppliers, ITA and American retailers. Authenticity may open the door. Retail readiness gets the product through it. And in a marketplace crowded with products trying to look Italian, perhaps the most powerful competitive advantage of all is remarkably simple: Be the real thing.

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One Country, Seven Retail Strategies Perhaps the clearest evidence of the opportunity comes from the very different ways U.S. retailers are approaching Italian food. The Italian Trade Agency’s Chicago Office works with major U.S. supermarket chains and retailers to help connect them with authentic Italian products and suppliers. What is particularly revealing about its retailer partnerships is that there is no single formula. Six retailers illustrate six very different routes to the American consumer.

H-E-B: Create a Destination At H-E-B, one of America’s most sophisticated privatebrand retailers, Italian products exist within a broader culture of differentiation. The retailer and its Central Market banner carry a wide assortment of authentic Italian foods, supported by a resident buyer in Europe. H-E-B has also developed an Authentic Italian digital presence featuring product information, recipes and videos, while its year-long, e-commerce! promotion extends the experience through advertising, social media, product demonstrations and consumer education. That matters because H-E-B demonstrates what happens when imported food is treated not simply as merchandise but as a destination. The retailer’s private brands are fundamental to its identity, with the ITA retailer profile estimating privatebrand share at approximately 30 percent. For suppliers, that creates both opportunity and expectation: a product must contribute to a retail experience, not merely occupy a shelf.

SCHNUCKS: Turn Promotion into a Platform Schnucks represents perhaps the clearest evolution of the strategy. The retailer has been a longtime ITA partner, runs an annual Taste of Italy promotion and has sent buyers to Italy. Now it has taken the next step by turning that interest into a dedicated authentic Italian private-brand platform. Its Culinaria Italian Table range transforms “Made in Italy” from an event into an ongoing retail proposition. The line sits within Culinaria, Schnucks' premium private brand, and establishes Italian provenance as a reason for shoppers to trade up.

HY-VEE: Build Authenticity into the Brand

That progression—from promotion, to sourcing relationship, to proprietary product platform—is particularly relevant to Italian manufacturers hoping to build durable U.S. business.

Hy-Vee provides another model. Its Gustare Vita brand has made authentic imported Italian products—including pasta, olive oil and sauces—a recognizable part of the retailer's international private-label strategy. Hy-Vee supports its Italian proposition with two major annual promotions, Imported from Italy merchandising, online content, recipes, sweepstakes, demonstrations and store events. Italian sourcing is also extending into newer private-brand development. According to ITA's retailer research, Hy-Vee's Nothing But The Truth line includes numerous authentic Italian items. The lesson is significant. Italy is not merely the theme of an occasional promotion. Origin can become embedded within the retailer's brand architecture.

www.globalretailmag.com

COVER STORY - The Real Thing

ROUSES: Make Heritage Part of Retail Identity At Rouses Markets, Italian authenticity connects naturally with the retailer’s own heritage and the culinary culture of the Gulf Coast. The Rouse family has roots in Sardinia, while New Orleans and the surrounding region have a deep Italian-American food tradition. The retailer has worked with ITA since 2017 and emphasizes authentic Italian cuisine through products, promotions, recipes, videos and events. Rouses' private-brand program is smaller than those of some national and large regional competitors, but it is strategically used to reinforce the retailer's identity. Its own-brand sourcing philosophy emphasizes authentic global producers, with Italian products playing a particularly visible role. This is a different kind of advantage: authenticity becomes personal. The retailer isn't simply telling shoppers where a product came from. It is connecting the product's origin to its own story.

HOUCHENS/IGA: Take Authenticity Beyond the Big City One of the more intriguing examples comes from Houchens Food Group. Houchens became an ITA Partner Retailer in 2025 and has increased the presence of authentic Italian products across its stores. As a major IGA operator, it has also introduced the IGA Merchant’s Choice That’s Italy range and participated in the development and launch of the program. Why is that important? Many Houchens stores operate in smaller and more rural markets—precisely the locations that might once have been considered less obvious destinations for premium imported Italian food. The initiative suggests that authentic Italian products need not be confined to upscale metropolitan specialty retailers. If the assortment, price architecture and distribution model are right, provenance can resonate in smaller markets as well. For Italian suppliers, that potentially expands the map of opportunity considerably.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

WORLD MARKET: Make Italy part of the Discovery World Market offers a different route to the American consumer. Founded in San Francisco in 1958, the retailer has built its identity around discovery, combining artisan goods, furniture and home décor with an eclectic assortment of international foods. That makes authentic Italian products a natural fit: shoppers already enter World Market expecting to find products they may not encounter at a conventional supermarket. World Market became an ITA Retailer Partner in 2024 and carries a broad assortment of imported gourmet foods, with authentic Italian products playing an important role. Its dedicated Italian Foods digital presence extends that experience online, while promotions turn Italian food into an event. In May 2026, for example, its Festa Italiana promotion rewarded customers for purchases from the retailer’s Little Italy Shop. The retailer’s private-label strategy is relatively selective. The World Market name appears on some food products, including items imported from Italy, while the assortment also includes brands and products that may be difficult to find elsewhere.

THE FRESH MARKET: Curate the Experience The Fresh Market offers yet another interpretation. Its smaller, high-touch stores were inspired by European fresh markets, making authentic Italian food a natural fit. An ITA retailer partner for the past two years, the company supports Italian cuisine through The Flavors of Italy, a digital destination featuring recipes, product information, entertaining ideas and authentic Italian products. It has also run multi-month promotions and a dedicated Taste of Italy livestream.

For Italian suppliers, that distinction is important. World Market is looking for more than another pasta, sauce or olive oil. Products that are unique, interesting, premium and genuinely rooted in Italy can become part of the retailer’s larger promise of international discovery. Here, authenticity does more than establish provenance. It gives shoppers something to discover.

The retailer's private-brand strategy emphasizes premium and artisanal products, including numerous items imported from Italy. Here the lesson is curation. The Fresh Market isn't trying to replicate the assortment of a conventional supermarket. Italian products help reinforce the experience the retailer already promises its customers.

www.globalretailmag.com

ITALY PLMA 2026

PREVIEW OUR EXHIBITORS

F1700 F1844

F1744

F1843

F1743

F1701 F1841

F1800

F1801

F1741

F1702 F1840

F1802

F1740

F1703 F1839

F1838

F1803

F1739

F1705

F1738

F1706 F1836

F1805

COMPANY

F1835

F1806

F1736

F1707

F1735

F1709

F1710

F1834

F1807

F1734

BOOTH

A.R. TARTUFI ............................................. F1702

F1711

F1832

F1808

F1809

F1810

COMPANY

F1831

F1811

F1732

F1731

F1713

F1714 ITALIAN F1828 F1827 TRADE AGENCY F1815

F1830

F1813

F1730

COMPANY

F1829

F1814

F1729

F1728

BOOTH

BONOLIO .................................................... F1730

F1727

F1718

ITA OFFICE

F1826

ITA INFORMATION DESK

F1726

F1825

F1810

F1725

F1719 F1824

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F1823

F1824

F1823

F1819

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F1723

COMPANY

BOOTH

FARMO ..........................................

ACETAIA CASTELLI................................... F1735 A.R. TARTUFI ........................................... F1702

BONTA’ LUCANE........................................ F1718

ACETAIAACETIFICIO CASTELLI ................................ F1735 MARCELLO DE NIGRIS ....... F1803

CASAFOLINO .......................................... CAMPO D’ORO ........................................... FRATELLIF1728 POLLI .......................... F1705

ACETAIA TERRA DEL TUONO.................. F1813

ACETAIAACETUM...................................................... TERRA DEL TUONO ...............F1823 F1813 AGRITALIA.................................................. F1829

FATTORIE GIACOBAZZI.............. CANUTI TRADIZIONE ITALIANA............ F1732

BORGHINI ................................................... F1739

FIRMA ITALIA ...............................

CANUTI TRADIZIONE ITALIANA .............. F1732 FRATELLIF1709 SACLA’........................ CAVANNA OLII .........................................

ACETIFICIO MARCELLO DE NIGRIS .... F1803

CASAFOLINO ............................................. F1728

GERMINAL ....................................

ACETUMANDRIANI.................................................... ...................................................F1800 F1823

CAVANNA OLII............................................ F1709

COMPAGNIA OLEARIAF1839 ITALIANA ......... F1743 ..................... CERRETO.................................................... GINO GIROLOMONI

GIAS ..............................................

ALIMENTA PRODUZIONI ........................... F1830

CERRETO ................................................. F1839

ARTE BIANCA ............................................ F1818 AGRITALIA ............................................... F1829

COMPAGNIA OLEARIA ITALIANA............ GRUPPO MILO ............................. DALTER ALIMENTARIF1743 ............................. F1729

ALIMENTA PRODUZIONI ........................ F1830 AZIENDA AGRICOLA LUCA RICCI ........... F1714

DE MATTEIS AGROALIMENTARE ......... F1807 DE MATTEIS AGROALIMENTARE ............ F1807 ICAM ..............................................

ATHENOR.................................................... F1831

ANDRIANI ................................................. F1800 AZIENDE AGRICOLE SCYAVURU ............ F1814

DALTER ALIMENTARI................................ F1729

DOLCERIA ALBA ....................................... F1819

BOCON........................................................ F1713

EUROCHEF ITALIA .................................... F1810

ATHENOR ................................................. F1831

GUSTIBUS ALIMENTARI .............

DELIZIE .............................. DI CALABRIAF1734 ............................ F1734 DELIZIE DI CALABRIA IL PASTAIO....................................

BISCOTTIFICIO BELLI ............................... F1707

ARTE BIANCA ......................................... F1818

F1708

ITALIAN TRADE AGENCY ........... DOLCERIA ALBA..................................... F1819

LA GALVANIN ..............................

EUROCHEF ITALIA.................................. F1810

AZIENDA AGRICOLA LUCA RICCI ........ F1714

FARMO ..................................................... F1708

AZIENDE AGRICOLE SCYAVURU ......... F1814

FATTORIE GIACOBAZZI ......................... F1809

BISCOTTIFICIO BELLI ............................ F1707

FIRMA ITALIA........................................... F1811

BOCON ..................................................... F1713

FRATELLI POLLI ..................................... F1736

BONOLIO.................................................. F1730

FRATELLI SACLA’................................... F1801

BONTA’ LUCANE ..................................... F1718

GERMINAL ............................................... F1834

BORGHINI ................................................ F1739

GIAS.......................................................... F1824

CAMPO D’ORO ........................................ F1705

GINO GIROLOMONI ................................ F1802

PLMA 2026

FOOD & BEVERAGE PLMA 2026 ITALIAN PAVILION PARTICIPANTS PLMA 2026

1718

F1719

F1723

F1724

F1725 F1819

1810

F1819

MPANY

F1823

F1824

F1825

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F1726 F1810

ITA INFORMATION DESK

ITA F1826OFFICE

F1718

F1727

F1728

F1814

ITALIAN TRADE AGENCY F1827 F1815 F1828

BOOTH

RMO ........................................................ F1708

F1729

F1829

F1714

F1730

F1731

F1732

F1734

F1813

F1713

COMPANY

F1735 F1811

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F1834

F1810

F1835

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BOOTH

F1736 F1809

F1836

F1710

F1709

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LA PIZZERIA ............................................... F1835

F1738 F1808

F1807

F1838

F1708

F1707

F1739 F1806

F1839

F1706

F1740 F1805

F1840

F1705

COMPANY

F1741 F1803

F1841

F1703

PREVIEW OUR EXHIBITORS

F1743 F1802

F1801

F1843

F1702

F1744

F1701

F1800

F1844

F1700

BOOTH

PASTIFICIO DEI PRAI ................................ F1841

TTORIE GIACOBAZZI............................ F1809

LA REINESE................................................ F1840 PASTIFICIO DI BARI TARALLORO........... F1827 GRUPPO MILO......................................... F1703 OLEIFICIO ZUCCHI ................................. F1808

MA ITALIA ............................................. F1811

MACORITTO VALENTINO ......................... F1701

PASTIFICIO MEDITERRANEA .................. F1711

GUSTIBUS ALIMENTARI ........................ F1731 OTTAVIANI PEDON FOOD........................................................ .................................... F1724 ATELLI POLLI ........................................ MARCOZZI .................................................. F1736 F1826 F1836

ATELLI SACLA’...................................... MENZ & GASSERF1723 ....................................... F1843 F1801 F1828 ICAM ......................................................... PASTIFICIOPROCAFFE’................................................. DEI PRAI ............................. F1841

RMINAL .................................................. F1834

MOLINO NICOLI ......................................... F1838

RAFF............................................................ F1727

AS ............................................................ F1824

MONTALBANO FOOD................................ F1806

RIZZOLI EMANUELLI................................. F1741

IL PASTAIO............................................... F1832

PASTIFICIO DI BARI TARALL’ORO ....... F1827

TRADE F1802 AGENCY ...................... F1815 PASTIFICIOROSSO MEDITERRANEA ............... F1711 NO GIROLOMONIITALIAN ................................... MURACA ..................................................... GARGANO .................................... F1738 F1710

UPPO MILO ........................................... NOVE ALPI.................................................. STUZZICAMI ...............................................F1836 F1703 F1700 F1744 LA GALVANINA ....................................... F1805 PEDON .....................................................

STIBUS ALIMENTARI ........................... F1731

O.P. COTRAPA 2000 ................................... F1825

SURMONT ................................................... F1719

LA PIZZERIA ............................................ F1835 PROCAFFE’TEDESCO.................................................... .............................................. F1828 M ............................................................ F1723 O.P. NATURA DUANA ................................ F1725 F1844

LA REINESE ............................................. F1840 RAFF ......................................................... PASTAIO.................................................. OLEIFICIO RANIERI ................................... F1706 TERRE DI PUGLIA .....................................F1727 F1832 F1740

LIAN TRADE AGENCY ......................... F1815

OLEIFICIO ZUCCHI .................................... F1808 VULCANO FOOD GOURMET .................... F1726 MACORITTO VALENTINO ...................... F1701 RIZZOLI EMANUELLI ............................. F1741

GALVANIN ............................................ F1805

OTTAVIANI FOOD....................................... F1724

MARCOZZI ............................................... F1826

ROSSO GARGANO ................................. F1710

MENZ & GASSER .................................... F1843

STUZZICAMI ............................................ F1744

MOLINO NICOLI ...................................... F1838

SURMONT ................................................ F1719

MONTALBANO FOOD ............................. F1806

TEDESCO ................................................. F1844

MURACA .................................................. F1738

TERRE DI PUGLIA................................... F1740

NOVE ALPI ............................................... F1700

VULCANO FOOD GOURMET ................. F1726

O.P. COTRAPA 2000 ................................ F1825 O.P. NATURA DUANA.............................. F1725 OLEIFICIO RANIERI ................................ F1706

PLMA 2026

PRODUCT CATEGORIES

CATEGORIES

COMPANIES

Bakery & Bakery Products

Agritalia, Alimenta Produzioni, Arte Bianca, Aziende Agricole Scyavuru, Biscottificio Belli, Bonta’ Lucane, Farmo, La Pizzeria, Macoritto Valentino, Nove Alpi, Pastificio Di Bari Tarall’Oro, Raff, Terre Di Puglia, Vulcano Food Gourmet

Breakfast Cereals, Cereal Bars & Baby Food Snacks

Agritalia, Germinal, Molino Nicoli

Canned & Preserved Vegetables

Agritalia, Borghini, Delizie Di Calabria, Fratelli Sacla’, Fratelli Polli, Montalbano Food, Muraca, O.P. Natura Dauna, Ottaviani Food

Coffee & Hot Beverages

Procaffe’

Confectionary & Sweet Bakery

Agritalia, Biscottificio Belli, Casafolino, Germinal, Icam, Pastificio Di Bari Tarall’Oro, Tedesco’

Dairy & Desserts

Agritalia, Dalter Alimentari, Dolceria Alba, Eurochef Italia

Frozen Ready Meals & Appetizers

Agritalia, Bocon, Eurochef Italia, Gias, La Pizzeria, O.P. Natura Dauna, OP Cotrapa 2000, Ottaviani Food, Surmont, Vulcano Food Gourmet

Jams, Marmalades & Sweet Spreads

Agritalia, Athenor, Aziende Agricole Scyavuru, Campo D’Oro, Casafolino, Delizie Di Calabria, Gustibus Alimentare, Menz & Gasser, Muraca

Non Alcoholic Beverages

Acetaia Terra Del Tuono, Agritalia, La Galvanina

Olive Oils & Vegetable Oils

A.R. Tartufi, Agritalia, Athenor, Bonolio, Cavanna Olii, Compagnia Olearia Italiana, Delizie Di Calabria, Oleificio Zucchi, Olio Ranieri, Rossogargano

Pasta, Rice & Grains

Agritalia, Andriani, Borghini, Canuti Tradizione Italiana, Casafolino, Cerreto, De Matteis Agroalimentare, F.I.R.M.A. Italia, Farmo, Gino Girolomoni, Gruppo Milo, Il Pastaio, Marcozzi, Pastificio Dei Prai, Pastificio Di Bari Tarall’Oro, Pastificio Mediterranea, Pedon, Rossogargano

PLMA 2026

PRODUCT CATEGORIES CATEGORIES

COMPANIES

Pizza

Alimenta Produzioni, Arte Bianca, Gias, La Pizzeria, Vulcano Food Gourmet

Sauces, Pestos & Spreads

A.R. Tartufi, Acetaia Terra Del Tuono, Agritalia, Athenor, Aziende Agricole Scyavuru, Campo D’Oro, Casafolino, Delizie Di Calabria, Fratelli Sacla’, Fratelli Polli, Gustibus Alimentare, La Pizzeria, La Reinese, Montalbano Food, Muraca, Pastificio Di Bari Tarall’Oro, Rizzoli Emanuelli, Rossogargano, Stuzzicami

Seafood

Rizzoli Emanuelli

Snacks & Savory Products

Biscottificio Belli, Bonta’ Lucane, Farmo, Gruppo Milo, La Pizzeria, Macoritto Valentino, Molino Nicoli, Pastificio Di Bari Tarall’Oro, Raff, Tedesco, Terre Di Puglia

Tomato Products

Agritalia, Delizie Di Calabria, Gustibus Alimentare, La Reinese, Montalbano Food, Muraca, Rossogargano, Stuzzicami

Truffle & Mushroom Products

A.R. Tartufi, Cerreto, F.I.R.M.A. Italia, La Reinese, Montalbano Food, Olio Ranieri, Stuzzicami

Vinegars & Condiments

A.R. Tartufi, Acetaia Castelli, Acetaia Terra Del Tuono, Acetificio Marcello De Nigris, Acetum, Agritalia, Borghini, Delizie Di Calabria, Fattorie Giacobazzi, Oleificio Zucchi, Olio Ranieri

Wine & Alcoholic Beverages

Azienda Agricola Luca Ricci

PLMA 2026

A.R. TARTUFI

Fraz. Palombare, 5 Loc. Acquasolfurea 05031 - Arrone (TR) T. +39 0744 62412 info@valnerinatartufi.com www.valnerinatartufi.net

BOOTH: F1702

CONTACT: Daniele Matteucci daniele@valnerinatartufi.com

ACETAIA CASTELLI

Via Castelli 5 42010 - Rio Saliceto (RE) T. +39 0522 739009 info@acetaiacastelli.it www.acetaiacastelli.it

BOOTH: F1735

PRODUCT CERTIFICATIONS: IFS, Halal, Kosher, Vegan

PRODUCT CATEGORIES: Olive Oils & Vegetable Oils, Vinegars & Condiments, Sauces, Pestos & Spreads, Truffle & Mushroom Products

We are a family-owned farm established in 1895 in the heart of the Balsamic Vinegar territory: we produce premium balsamic with our estate grown grapes. REGISTRATION: FDA

PRODUCT CATEGORIES: Vinegars & Condiments

PRODUCT CERTIFICATIONS: BRC, IFS, Organic

ACETAIA TERRA DEL TUONO

Acetaia Terra del Tuono expertly combines tradition and innovation, crafting premium Balsamic Vinegars and Gourmet Specialties from high-quality, natural ingredients. REGISTRATIONS: FDA

PRODUCT CATEGORIES: Vinegars & Condiments, Sauces, Pestos & Spreads, Non-Alcoholic Beverages

CONTACT: Roberto Zini roberto@terradeltuono.it

PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Organic, Gluten Free, Non-GMO, Vegan

ACETIFICIO MARCELLO DE NIGRIS

Since 1889, De Nigris crafts Balsamic Vinegar of Modena PGI, wine, apple, rice & flavored vinegars, glazes, condiments, pearls & cooking wines worldwide.

Via Badagnano, 1 80021 – Afragola (NA) T. +39 081 8808911 Denigris@denigris.it www.denigris.it

BOOTH: F1803

REGISTRATION: FDA

CONTACT: Giulia Casarini g.casarini@acetaiacastelli.it

Via Paolo Monzani, 5 42122 – Reggio Emilia (RE) T. +39 0522 343317 info@terradeltuono.it www.terradeltuono.it

BOOTH: F1813

We offer premium truffle products for foodservice and retail. We ensure top-quality, service, food safety and production capacity.

CONTACT: Michela De Nigris michela@denigris.it

PLMA 2026

REGISTRATION: FDA PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Kosher, Organic, Vegan

PRODUCT CATEGORIES: Vinegars & Condiments (Balsamic Vinegar of Modena, wine vinegars, glazes, flavored condiments)

ACETUM

Via Sandro Pertini, 440 41032 – Cavezzo (MO) T. +39 0535 410811 info@acetum.it www.acetum.it

BOOTH: F1823

AGRITALIA

Founded in Naples in 1987, Agritalia brings authentic Italian food to North America with reliable private-label solutions for retailers and importers. REGISTRATION: FDA, USDA

PRODUCT CATEGORIES:

Olive Oils & Vegetable Oils, Vinegars & Condiments, Pasta, Rice & Grains, Sauces, Pestos & Spreads, Bakery & Bread Products, Breakfast Cereals Bars, Baby Food, Snacks, Jams, Marmalades & Sweet, Spreads, Confectionary Frozen Ready Meals & Appetizers, Canned & Preserved Vegetables, Tomato Products, Dairy & Desserts, NonAlcoholic Beverages

CONTACT: Leo Nucera marketing@agritalia.com

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan

ALIMENTA PRODUZIONI

Alimenta is the leading Italian producer of Piadina, Pinsa, Pizza Bases, Focaccia, Panini and other bakery products, combining tradition and innovation.

CONTACT: Alessandro Giammona export@alimentaproduzioni.it

ANDRIANI

Via N. Copernico Zona Pip 70024 - Gravina in Puglia (BA) T. +39 080 3255801 info@andrianispa.com www.andrianispa.com

BOOTH: F1800

PRODUCT CATEGORIES: Vinegars & Condiments

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan

Via del Progresso, 6 47838 – Riccione (RN) T. +39 0541 729427 info@alimentaproduzioni.it www.alimentaproduzioni.it

BOOTH: F1830

REGISTRATION: FDA, USDA

CONTACT: Kaylee Villane kaylee@acetumusa.com

Centro Direzionale, Isola E2 80143 – Napoli (NA) T. +39 081 7506111 marketing@agritalia.com www.agritalia.com

BOOTH: F1829

Acetum S.p.A.is a Modena, Italy-based producer of authentic Balsamic Vinegar of Modena PGI, specialized in private label solutions for global retail.

CONTACT: Carlo Stocco c.stocco@andrianispa.com

REGISTRATION: FDA, USDA PRODUCT CERTIFICATIONS: BRC, IFS, Kosher, Non-GMO, Vegan

PRODUCT CATEGORIES: Bakery & Bread Products Pizz

Andriani Benefit Corporation is a multinational company operating in the fields of innovation and healthy food. REGISTRATION: FDA, USDA

PRODUCT CATEGORIES Pasta, Rice & Grains

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Kosher, Organic, Non-GMO, Vegan

PLMA 2026

ARTE BIANCA

Via Del Trifoglio 18/22 30175 – Venezia (VE) T. +39 393 8857158 a.napolitano@artebiancagroup.it www.artebiancagroup.it

BOOTH: F1818

CONTACT: Antonella Napolitano a.napolitano@artebiancagroup.it

ATHENOR

Loc. Ponte Sargano Snc 06041 - Cerreto di Spoleto (PG) T. +39 0743 91703 athenor@athenor.it www.lamadiaregale.it

BOOTH: F1831

Located in the Italian region of Umbria, we are master producers of white and black truffle creams, flavored oils, porcini mushrooms, pasta sauces, spreads, jams, and vegan sauces. REGISTRATION: FDA

PRODUCT CATEGORIES: Olive Oils & Vegetable Oils Sauces, Pestos & Spreads Jams, Marmalades & Sweet Spreads

AZIENDA AGRICOLA LUCA RICCI

Luca Ricci Winery is a family-run estate in the Italian Prosecco Hills, blending tradition, expertise and passion to create authentic Prosecco wines.

CONTACT: Fabio Casagrande fabiocasagrande@lucaricci.com

Contrada Castellana, snc 92016 – Agrigento (AG) T. +39 0925 63297 info@scyavuru.com www.scyavuru.com/sito/en/

PRODUCT CERTIFICATIONS: BRC, IFS, Kosher, Organic, Vegan

PRODUCT CATEGORIES: Bakery & Bread Products (bread, pizza bases, focaccia, piadina, pinsa, grissini, crackers)

PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Organic, Vegan, FSSC22000

AZIENDE AGRICOLE SCYAVURU

BOOTH: F1814

REGISTRATION: FDA

CONTACT: Vito Mona vito@partner-italia.com

Via Cucco 27 31058 - Susegana (TV) T. +39 0438 60751 info@lucaricci.com https://www.lucaricci.com/en

BOOTH: F1714

Arte Bianca has been producing crustless bread in Venice since 1968, using simple ingredients for traditional Italian “tramezzini”.

CONTACT: Rosalia Diliberto rosalia.diliberto@scyavuru.com

PLMA 2026

REGISTRATION: FDA

PRODUCT CATEGORIES: Wine & Alcoholic Beverages

PRODUCT CERTIFICATIONS: BRC

Scyavuru, Italian producer of spreads, pesti, protein creams, pure pistachio paste, topping sauces & sweet baked goods focused on Sicilian quality. REGISTRATION: FDA PRODUCT CERTIFICATIONS: BRC, IFS

PRODUCT CATEGORIES: Sauces, Pestos & Spreads, Jams, Marmalades & Sweet Spreads, Bakery & Bread Products

BISCOTTIFICIO BELLI

Via Dell’ Albereto 26/32 50041 - Calenzano (FI) T. +39 0558 825370 info@biscottificiobelli.it www.biscottificiobelli.it

BOOTH: F1707

CONTACT: Fabrizio Cesari export@biscottificiobelli.com

BOCON

Via Montello, 72 31053 – Piave Di Soligo (TV) T. +39 0438 980130 bocon@bocon.it www.bocon.it

BOOTH: F1713

PRODUCT CERTIFICATIONS: BRC, IFS, Kosher, Organic, Non-GMO

PRODUCT CATEGORIES: Bakery & Bread Products, Snacks & Savory Products, Sweet Bakery

Bocon is your choice if you are looking for a multi-categories Italian reliable partner with a natural and homemade approach and tailored recipes. REGISTRATIONS: FDA

PRODUCT CATEGORIES: Frozen Ready Meals & Appetizers

PRODUCT CERTIFICATIONS: BRC, IFS, SMETA

BONOLIO

Since 1934, Bonolio is a leading Sicilian producer of premium extra virgin olive oil, producing and exporting authentic Italian quality to the global market. REGISTRATION: FDA, USDA

PRODUCT CATEGORIES: Olive Oils & Vegetable Oils

CONTACT: Salvatore Russo Tiesi sal@bonousainc.com

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Kosher, Organic, Non-GMO

BONTA’ LUCANE

We are an Italian family-run company present on the market for more than 40 years. We produce savory baked products such as crackers, breadsticks, and bruschette.

Via I Maggio 26 75100 – Matera (MT) T. +39 0835 388384 commerciale@bontalucane.com www.bontalucane.com

BOOTH: F1718

REGISTRATION: FDA

CONTACT: Filippo Gaudienzi filippogaudienzi@bocon.it

Contrada Bordea, snc 92019 – Sciacca (AG) T. +39 0925 84500 bonolio@bonolio.it www.bonolio.it

BOOTH: F1730

Biscottificio Belli: a taste of Italy since 1958. Authentic Italian biscotti, crafted with passion, tradition and the finest ingredients.

CONTACT: David Gray commerciale@bontalucane.com

REGISTRATIONS: FDA PRODUCT CERTIFICATIONS: BRC, IFS, Kosher, Organic

PRODUCT CATEGORIES: Bakery & Bread Products, Snacks & Savory Products

PLMA 2026 61

BORGHINI

Via T. Edison 27/29 52100 – Arezzo (AR) T. +39 0575 382821 info@borghini.it www.borghini.it

BOOTH: F1739

CONTACT: Flaminio Ivan Tacconi export@borghini.it

CAMPO D’ORO

Via Vincenzo Monti, 8 20123 – Milano (MI) T. +39 0925 80100 cd@campodoro.com www.campodoro.com

BOOTH: F1705

We grow, craft and deliver Sicily. Your Total Solution partner for premium tomato sauces, pestos, curds, spreads and Private Label. REGISTRATION: FDA, USDA

PRODUCT CATEGORIES: Sauces, Pestos & Spreads, Jams, Marmalades & Sweet Spreads

CANUTI TRADIZIONE ITALIANA

Founded in 1950, we combine traditional filled pasta-making expertise with tailored solutions for diverse markets, using deep-freezing technology to export our products worldwide.

CONTACT: Fabio Turtula fturtula@pastaio.us

Via Prunia, 1 88046 - Lamezia Terme (CZ) T. +39 335 1665306 info@casafolino.com www.casafolino.com

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free

PRODUCT CATEGORIES Vinegars & Condiments, Pasta, Rice & Grains, Canned & Preserved Vegetables

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan

CASAFOLINO

BOOTH: F1728

REGISTRATION: FDA

CONTACT: Paolo Licata licata@campodoro.com

Via Sassonia 16 47922 – Rimini (RN) T. +39 0541 740102 info@canuti.com www.canuti.com

BOOTH: F1732

The Italian seasoning factory & beyond. Producer since 1981. We manufacture a wide range of products within seasonings, dry-nuts, dehydrated fruits, ready meals, risotto, couscous, grinders and salts, mixes and rubs.

CONTACT: Antonio Folino antonio@casafolino.com

PLMA 2026

REGISTRATION: FDA

PRODUCT CATEGORIES: Pasta, Rice & Grains

PRODUCT CERTIFICATIONS: BRC, IFS

CasaFolino is an Italian producer of premium gourmet specialties, offering innovative products and flexible private label solutions for retailers. REGISTRATION: FDA PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO

PRODUCT CATEGORIES: Pasta, Rice & Grains, Sauces, Pestos & Spreads, Jams, Marmalades & Sweet Spreads, Sweet Bakery, Confectionary

CAVANNA OLII

Via Circonvallazione, 5 16015 – Casella (GE) T. +39 010 976811 info@cavannaolii.com www.cavannaolii.it

BOOTH: F1709

CONTACT: Andrea Bindi abindi@cavannaolii.com

CERRETO

Via G. Verdi, 15 42043 – Gattatico (RE) T. +39 0522 475811 info@cerreto.bio www.cerretobio.com

BOOTH: F1839

CONTACT: Massimo Cangiotti m.cangiotti@cerreto.bio

COMPAGNIA OLEARIA ITALIANA

Via San Giorgio Martire 87D 70132 – Bari (BA) T. +39 080 5241456 info@compagniaolearia.it www.compagniaoleariaitaliana.it

BOOTH: F1743

REGISTRATION: FDA

PRODUCT CATEGORIES: Olive Oils & Vegetable Oils

PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Kosher, Organic

Founded in 1976 in the heart of Italy’s Food Valley, Cerreto produces organic plant foods such as legumes, grains, seeds, herbs, soups and ready meals. REGISTRATION: FDA, USDA, Kosher, Organic, BRC, IFS, Carbon Neutral

PRODUCT CATEGORIES: Pasta, Rice & Grains, Truffle & Mushroom Products

PRODUCT CERTIFICATIONS: BRC, IFS, Kosher, Organic

We are an Italian Company that produces and markets extra virgin olive oil, organic oil and others, worldwide. REGISTRATION: FDA

PRODUCT CATEGORIES: Olive Oils & Vegetable Oils

CONTACT: Michele Tatone michele@compagniaolearia.it

PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Kosher, Organic, ISO 22005 - ISO 14001

DALTER ALIMENTARI

DalterFood Group specializes in the production of Parmigiano Reggiano PDO and in the selection, portioning, packaging and distribution of the finest Italian cheeses.

Via Val d’Enza, 134 42049 - Sant’Ilario d’Enza (RE) T. +39 0522 901101 info@dalter.it www.dalterfood.com

BOOTH: F1729

Bottling and distribution of extra virgin olive oil and seed oils, in private label and under our brand Cavanna.

CONTACT: Alberto Ferri Ricchi a.ferriricchi@dalter.it

REGISTRATION: FDA, ISO22005:2007

PRODUCT CATEGORIES: Dairy & Desserts

PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Organic, *Halal (for specific products)

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DE MATTEIS AGROALIMENTARE

Via Amoretta – Parco S. Nicola N.6/E 83100 – AVELLINO (AV) T. +39 0825 4212 info@dematteisfood.it www.dematteisfood.it/EN/

BOOTH: F1807

CONTACT: Luca Nava luca.nava@dematteisfood.it

DELIZIE DI CALABRIA

Via dei Conti Ruffo 17 88100 – Catanzaro (CZ) T. +39 0961 63507 usa@deliziedicalabria.com www.deliziedicalabria.it

BOOTH: F1734

CONTACT: Ken Janso Ken@deliziedicalabria.it

DOLCERIA ALBA

Strada Vicinale delle Cappellette, 8 10026 – Santena (TO) T. +39 011 0625611 dolceria@dolceriaalba.it www.dolceriaalba.it

BOOTH: F1819

CONTACT: Carmela Lucariello c.lucariello@dolceriaalba.it

EUROCHEF ITALIA

Via della Tecnica, 40 37066 – SOMMACAMPAGNA (VR) T. +39 045 8961042 info@eurochefitalia.com www.eurochefitalia.com

BOOTH: F1810

CONTACT: Lorenzo Colombo l.colombo@gourmetitalianfood.it

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De Matteis Agroalimentare is one of the largest Italian Producers of durum wheat pasta, committed to improving the whole production chain from wheat field to the finished product. REGISTRATION: FDA, USDA

PRODUCT CATEGORIES: Pasta, Rice & Grains

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan

Delizie di Calabria - Crafting premium Calabrian chili specialties since 1989. We bring the authentic taste of Italy to your shelves with gourmet pepper sauces, pesto’s, pickles, pasta sauces, and spices. REGISTRATION: FDA, USDA PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Kosher, Organic, Non-GMO, Vegan

PRODUCT CATEGORIES: Olive Oils & Vegetable Oils, Vinegars & Condiments, Sauces, Pestos & Spreads, Jams, Marmalades & Sweet Spreads, Canned & Preserved Vegetables, Tomato Products

High quality frozen desserts for supermarkets, club stores, foodservice, airlines. Long-term international experience. Devoted to Private Label. REGISTRATIONS: FDA PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Rainforest

PRODUCT CATEGORIES: Dairy & Desserts (gelato, frozen desserts, tiramisù, panna cotta, yogurt, creams)

Eurochef Italia specializes in fresh and frozen ready meals and gluten- and lactose-free desserts, delivering authentic Italian taste and quality. REGISTRATION: FDA PRODUCT CERTIFICATIONS: BRC, IFS

PRODUCT CATEGORIES: Frozen Ready Meals & Appetizers, Dairy & Desserts

FARMO

Viale E. Mattei, 1 20003 – Casorezzo (MI) T. +39 02 9029231 export@farmo.com www.farmo.com

BOOTH: F1708

CONTACT: Andrea F. Giai andrea.giai@farmo.com

FATTORIE GIACOBAZZI

Via G. di Vittorio, 28 41015 – Nonantola (MO) T. +39 059 546076 info@fattoriegiacobazzi.it www.fattoriegiacobazzi.it

BOOTH: F1809

CONTACT: Vittoria Ludergnani vludergnani@fattoriegiacobazzi.it

FIRMA ITALIA

BOOTH: F1811

REGISTRATIONS: FDA

SMETA, Fairtrade, Rainforest Alliance

PRODUCT CERTIFICATIONS: BRC, Gluten Free, Kosher, Organic, Non-GMO, Vegan,

PRODUCT CATEGORIES: Pasta, Rice & Grains, Bakery & Bread Products, Snacks & Savory Products

Fattorie Giacobazzi guides us into the ritual of Balsamic Vinegar of Modena, aged in Bomporto where 5000 precious barriques rest in quiet countryside. REGISTRATION: FDA, USDA

PRODUCT CATEGORIES: Vinegars & Condiments

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Kosher, Organic, Non-GMO, Vegan

Firma Italia specializes in authentic Italian shelf-stable ready meals, pasta and risotto cups, combining quality and traditional Italian taste.

Via Pavia, 38/40 20835 – Muggio’ (MB) T. +39 0392 780485 info@firmaitalia.it www.firmaitalia.it

REGISTRATION: FDA

CONTACT: Lorenzo Colombo l.colombo@gourmetitalianfood.it

PRODUCT CERTIFICATIONS: BRC, IFS, Non-GMO

FRATELLI POLLI

F.lli Polli has been active in the sector of preserved food since 1872 on both national and international markets producing typical Mediterranean and Italian vegetables in oil, in vinegar, sweet/sour, brine, sauces for pasta, pesto’s, olives, antipasti in oil.

Via C. Battisti, 1059 51015 Monsummano Terme (PT) T. +39 0572 95621 polli@polli.it www.polli.it

BOOTH: F1736

FARMO - Italian Gluten Free Manufacturer of Innovative Healthy Food: Gluten Free Pasta, Legume Pasta, High Protein Pasta, Mac & Cheese, Baking and Pancake Mixes, Cookies, Crackers, Toddler Snacks.

CONTACT: Davide Merli merli@polli.it

REGISTRATION: FDA, USDA PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan

PRODUCT CATEGORIES: Pasta, Rice & Grains, Truffle & Mushroom Products

PRODUCT CATEGORIES: Sauces, Pestos & Spreads, Canned & Preserved Vegetables

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FRATELLI SACLA’

Piazza Amendola 2 14100 – Asti (AT) T. +39 0141 397363 export@sacla.it www.sacla.us

BOOTH: F1801

GERMINAL

Germinal SPS SB, based in Northern Italy, has produced organic bakery products since 1981, with gluten-free, vegan, yeast-free and baby food ranges.

CONTACT: Elisa Zamperoni elisa.zamperoni@germinal.it

Via Nazionale 87040 – Mongrassano (CS) T. +39 0984 524711 sales@giasspa.it www.gias-srl.it CONTACT: Gianluca Morrone g.morrone@giasspa.it

GINO GIROLOMONI COOP

Via Strada delle Valli, 21 61030 - Isola del Piano (PU) T. +39 0721 1748600 info@girolomoni.it www.girolomoni.it/en

BOOTH: F1802

PRODUCT CATEGORIES: Sauces, Pestos & Spreads, Canned & Preserved Vegetables

PRODUCT CERTIFICATIONS: BRC, IFS, Organic

GIAS

BOOTH: F1824

REGISTRATION: FDA, USDA

CONTACT: Elena Bertolini EBertolini@sacla.it

Via Staizza, 50 31033 - Castelfranco Veneto (TV) T. +39 0423 1770 info@germinal.it www.germinal.it

BOOTH: F1834

Established in Asti in 1939, for more than 80 years Saclà offers a range of products such as pesto, alfredo, tomato pasta sauces, olives and vegetables in oil and brine.

CONTACT: Veronica Sbrocca v.sbrocca@girolomoni.it

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REGISTRATION: FDA, USDA PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan

PRODUCT CATEGORIES: Breakfast Cereals, Cereal Bars & Baby Food Snacks, Sweet Bakery

We are leaders in the frozen foods market: Frozen Ready Meals & Appetizers (frozen pizza, pasta dishes, risotti, gratins, breaded vegetables, appetizers). Our recipes combine traditional flavors with creativity and innovation, composing a high quality offer. REGISTRATION: FDA, USDA PRODUCT CERTIFICATIONS: BRC, IFS, Organic, Vegan

PRODUCT CATEGORIES: Frozen Ready Meals & Appetizers Pizza

The best Italian Organic pasta: fully integrated supply chain (fields, mill and pasta factory), 100% paper pack and 100% renewable energy. Fair Trade guaranteed and ROC certified. REGISTRATION: PRODUCT CATEGORIES: FDA, USDA, ROC Pasta, Rice & Grains (Regenerative Organic Alliance) PRODUCT CERTIFICATIONS: IFS, Kosher, Organic, Non-GMO

GRUPPO MILO

SS96 KM112, 400 70027 – Palo del Colle (BA) T. +39 348 5211970 trade@gruppomilo.it www.casamilo.it

BOOTH: F1703

BOOTH: F1723

GUSTIBUS ALIMENTARI

Italian producer of premium tomato-based products, sauces, pestos and sweet creams, offering high-quality solutions for private label.

CONTACT: Giuseppe Russo cliente@gustibusalimentari.it

Via Caio Plinio 5/7 22030 – Orsenigo (CO) T. +39 0341 2901 info@icamcioccolato.it www.icamcioccolato.com/en

REGISTRATION: FDA, USDA, PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Kosher

PRODUCT CATEGORIES: Sauces, Pestos & Spreads, Jams, Marmalades & Sweet Spreads, Tomato Products

ICAM is a family-owned Italian bean-to-bar chocolate manufacturer specializing in private label chocolate and semi-finished industrial ingredients manufacturing. REGISTRATION: FDA, USDA

Non-GMO, Vegan, Fair Trade, RainForest Alliance

CONTACT: Federica Sirelli fsirelli@agostonichocolate.com

PRODUCT CERTIFICATIONS: BRC, Gluten Free, Halal, Kosher, Organic,

PRODUCT CATEGORIES: Confectionary

IL PASTAIO

Since 1983, benchmark in private-label gnocchi: premium quality and constant innovation for retailers and food lovers.

Via del Lavoro, 3 25030 – Berlingo (BS) T. +39 030 61185 info@ilpastaiobs.it www.ilpastaiodibrescia.it

BOOTH: F1832

PRODUCT CATEGORIES: Pasta Rice & Grains, Snack & Savory Products

PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Kosher, Organic, Non-GMO

ICAM

REGISTRATION: FDA, USDA

CONTACT: Angela Raguseo trade@gruppomilo.it

C.da Milocca, Z.I. Dittaino 94010 - Assoro (EN) T. +39 0935 951021 info@gustibusalimentari.it www.gustibusalimentari.it

BOOTH: F1731

Italian excellence in dry bronze pasta and bakery products. Gruppo Milo blends tradition, quality and authentic taste with passion and innovation.

CONTACT: Fabio Turtula fturtula@pastaio.us

REGISTRATION: FDA, USDA

PRODUCT CATEGORIES: Pasta, Rice & Grains

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Halal, Kosher, Vegan

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LA GALVANINA

Via della Torretta, 2 47923 – RIMINI (RN) T. +39 0541 751315 galvanina@galvanina.com www.galvanina.com

BOOTH: F1805

LA PIZZERIA

La Pizzeria Srl blends Italian and Artisanal to create authentic pizzas, pinsa and focaccia for foodservice, retail and private label.

CONTACT: Enrico Vallesi italfoodagency@gmail.com

Contrada Saude 82020 – Reino (BN) T. +39 0824 985645 info@lareinese.com www.lareinese.com

REGISTRATION: FDA PRODUCT CERTIFICATIONS: BRC, IFS, Kosher, Non-GMO

PRODUCT CATEGORIES: Pizza Sauces, Pestos & Spreads, Bakery & Bread Products, Snacks & Savory Products, Frozen Ready Meals & Appetizers

La Reinese is an Italian producer of premium pestos, pasta sauces and antipasti, combining tradition, quality and authentic Mediterranean taste. REGISTRATION: FDA

PRODUCT CATEGORIES: Sauces, Pestos & Spreads, Tomato Products, Truffle & Mushroom Products

CONTACT: Antonio Petrone antonio.petrone@lareinese.com

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Organic, Non-GMO, Vegan

MACORITTO VALENTINO

Italian family-owned producer of premium breadsticks and snacks, specializing in private label, custom recipes and flexible formats.

Via Tiezzo 14 33082 – Pordenone (PN) T. +39 0434 647003 info@macorittovalentino.com www.imacoritti.it

BOOTH: F1701

PRODUCT CATEGORIES: Non-Alcoholic Beverages

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Kosher, Organic, Vegan

LA REINESE

BOOTH: F1840

REGISTRATION: FDA

CONTACT Greta Zuccheri greta.zuccheri@galvanina.com

Via Orazio Marziario 62027- San Severino Marche (MC) T. +39 0733 1898182 sales@la-pizzeria.eu www.la-pizzeria.eu

BOOTH: F1835

La Galvanina S.p.A. is an Italian company that produces and bottles mineral water, organic soft drinks, cold teas, and mixers.

CONTACT: Claudio Bettini Macoritto claudio@macorittovalentino.com

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REGISTRATION: FDA, USDA PRODUCT CERTIFICATIONS: IFS, Halal, Kosher, Organic, Non-GMO, Vegan

PRODUCT CATEGORIES: Bakery & Bread Products, Snacks & Savory Products

MARCOZZI

Contrada Valdaso 47/A 63828 – Campofilone (FM) T. +39 0734 931725 info@marcozzibrand.it www.marcozzibrand.it/en

BOOTH: F1826

MENZ & GASSER

Menz & Gasser is an Italian family owned company with a 90 year history. It specializes in the production and distribution of jams, marmalades and fruit and vegetables preparations. REGISTRATION: FDA

22000, ISO 140001:2015, Roundtable of Sustainable Palm Oil, Protected Geographic Indication

CONTACT: John Hazelrigg john.hazelrigg@menz-gasser.it

PRODUCT CERTIFICATIONS: Halal, Vegan & Vegetarian, Kosher, Gluten free, Rainforest Alliance, Organic, IFS, FSSC

MOLINO NICOLI

Molino Nicoli: 150 years of history in organic and gluten-free “Better for You” cereals, cereal bars, baby food, baby food and toddler extruded snacks. REGISTRATION: FDA, USDA, Gluten free Canada

PRODUCT CATEGORIES: Jams, Marmalades, & Sweet Spreads

PRODUCT CATEGORIES: Breakfast Cereals, Cereal Bars & Baby Food Snacks, Snacks & Savory Products

CONTACT: Dina Glavcheva dina.glavcheva@molinonicoli.it

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Kosher, Organic, Non-GMO, Vegan

MONTALBANO FOOD

Montalbano Food (established in 1965) produces: Vegetable Appetizers, Pickles, Pesto, Pasta Sauces, Appetizers, Pickles, Olives and Tapenades. FDA compliant and certified Organic, Kosher, Vegan.

Via Sestese 61 50141 - Firenze (FI) T. +39 0573 80041 toscana@montalbanofood.com www.montalbanofood.com

BOOTH: F1806

PRODUCT CATEGORIES: Pasta, Rice & Grains

PRODUCT CERTIFICATIONS: BRC, IFS, Organic, Vegan, IGP

Via Antonio Locatelli, 6 24060 - Costa di Mezzate (BG) T. +39 0356 89811 info@molinonicoli.it www.molinonicoli.it/en

BOOTH: F1838

REGISTRATION: FDA

CONTACT: BARBARA MARCOZZI info@marcozzibrand.it

Zona Industriale 38050 – Novaledo (TN) T. +39 0461 720600 info@menz-gasser.it www.menz-gasser.it

BOOTH: F1843

Marcozzi crafts premium 100% Italian egg and semolina pasta. Slow-dried and bronze-drawn for rich taste, optimal texture, and true gourmet meals.

CONTACT: Umberta Oriana umberta@montalbanofood.com

REGISTRATION: FDA, USDA PRODUCT CERTIFICATIONS: BRC, IFS, Kosher, Organic, Non-GMO, Vegan

PRODUCT CATEGORIES: Sauces, Pestos & Spreads, Canned & Preserved Vegetables, Tomato Products, Truffle & Mushroom Products Olives

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MURACA

Loc. Pietrogualtieri 88040 – Cicala (CZ) T. +39 0968 85314 fratelli@muraca.it ww.muraca.it

BOOTH: F1738

NOVE ALPI

A wide range of gluten free and protein-free food. Today, the company’s product range is focused on gluten-free and low-protein bakery products, which are exported to several European and non-European countries.

PRODUCT CATEGORIES: Bakery & Bread Products

PRODUCT CERTIFICATIONS: Gluten Free

O.P. COTRAPA 2000

Cotrapa 2000 supplies the products and takes care of their processing for sale on national and international.

CONTACT: Gianluca Morrone sales@giasspa.it

Via Ordona Km 0,3 71041 – Carapelle (FG) T. +39 0885 799501 info@opnaturadauna.bio www.opnaturadauna.bio/en/

REGISTRATION: FDA

CONTACT: Carlo Stocco c.stocco@andrianispa.com

O.P. NATURA DAUNA

BOOTH: F1725

PRODUCT CATEGORIES: Sauces, Pestos & Spreads, Jams, Marmalades & Sweet Spreads, Canned & Preserved Vegetables, Tomato Products

PRODUCT CERTIFICATIONS: BRC, IFS, Kosher, Vegan

C.da Cocchiato 87040 – Mongrassano (CS) T. +39 0984 524711 sales@giasspa.it www.cotrapa2000.it

BOOTH: F1825

REGISTRATION: FDA

CONTACT: Kevin Muraca commerciale@muraca.it

Via San Pierino Casa al Vescovo 1 51100 – Pistoia (PT) T. +39 0573 986467 info@novealpi.it www.agluten.it

BOOTH: 1700

From Calabria to the world, Muraca has been bringing authentic Italian flavors to international markets since 1983, combining tradition, quality and innovation.

CONTACT: Pierluigi Sgarro p.sgarro@surgelatiottaviani.it

PLMA 2026

REGISTRATION: FDA, USDA PRODUCT CERTIFICATIONS: BRC, IFS, Organic, Vegan

PRODUCT CATEGORIES: Frozen Ready Meals & Appetizers

Italian agricultural cooperative specialized in frozen vegetables, with a vertically integrated supply chain from farm to finished product. REGISTRATION: FDA, USDA PRODUCT CERTIFICATIONS: BRC, IFS, Kosher, Organic

PRODUCT CATEGORIES: Frozen Ready Meals & Appetizers, Canned & Preserved Vegetables

OLIO RANIERI

Via Vittorini, 7 06012 - Citta’Di Castello (PG) T. +39 075 8510039 info@olioranieri.com www.olioranieri.com/en

BOOTH: F1706

Ottaviani food

BOOTH: F1724

PRODUCT CATEGORIES: Olive Oils & Vegetable Oils, Vinegars & Condiments, Truffle & Mushroom Products

PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Kosher, Organic, Non-GMO

OLEIFICIO ZUCCHI

Since 1810, Zucchi has always produced high quality Private Label products covering the entire range of olive and seed oils (included organic oils), also for its brand. REGISTRATION: FDA

PRODUCT CATEGORIES: Olive Oils & Vegetable Oils, Vinegars & Condiments

CONTACT: Michel Pistorio michel.pistorio@zucchi.com

PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Kosher, Organic, Non-GMO

OTTAVIANI FOOD

Italian company specialized in frozen vegetables, offering high-quality products through a vertically integrated supply chain to retail and food service.

Strada Secondaria A4 Z.I. Mazzocchio 04014 - Pontinia (LT) T. +39 0773 853182 info@surgelatiottaviani.it www.ottavianifood.it

CONTACT: Pierluigi Sgarro p.sgarro@surgelatiottaviani.it

PASTIFICIO DEI PRAI

Via dell’ Industria, 18 35018 San Martino di Lupari (PD) T. +39 049 9461424 info@pastificioprai.it www.pastadeiprai.it

BOOTH: F1841

REGISTRATION: FDA, USDA

CONTACT: Manuel Maraghelli manuel@olioranieri.com

Via Acquaviva 12 26100 – Cremona (CR) T. +39 0372 532111 rp@zucchi.com www.oleificiozucchi.it

BOOTH: F1808

Extra Virgin Olive Oil, Infused Oils, Special Seed Oils, Avocado Oil, Coconut Oil, Sesame Oil, Flexseed Oil, Walnut Oil, Almond Oil, Grapeseed Oil, Upcycled Oils, Organic Oils.

CONTACT: Gianmarco Bergamin b.gianmarco@pastificioprai.it

REGISTRATION: FDA, USDA PRODUCT CERTIFICATIONS: BRC, IFS, Kosher, Organic

PRODUCT CATEGORIES: Frozen Ready Meals & Appetizers, Canned & Preserved Vegetables

Manufacturer of nest pasta, durum wheat semolina pasta, and egg pasta. Dry pasta in various shapes (fidelini, tagliatelle, fettuccine, pappardelle). REGISTRATION: FDA

PRODUCT CATEGORIES: Pasta, Rice & Grains

PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Kosher, Vegan

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PASTIFICIO DI BARI TARALL’ORO

Strada Statale 100, Km 33 70010 - Sammichele di Bari (BA) T. +39 080 891 6362 info@taralloro.it www.taralloro.it

BOOTH: F1827

PASTIFICIO MEDITERRANEA

High-quality dried pasta (teflon and bronze dies) made from 100% durum wheat in more than 50 shapes. We offer tailor made products to customers’ specific requirements.

CONTACT: Marco Ferraroni marco.ferraroni@ pastificiomediterranea.com

Via del Progresso, 32 36064 – Colceresa (VI) T. +39 0424 411125 marketing.molvena@ pedongroup.com www.pedon.it/en CONTACT: Paolo Pedon paolo.pedon@pedongroup.com

PROCAFFÈ

Via Tiziano Vecellio, 73 32100 – Belluno (BL) T. +39 0437 938111 info@procaffe.it www.procaffe.it

BOOTH: F1828

PRODUCT CATEGORIES: Pasta, Rice & Grains, Sauces, Pestos & Spreads, Bakery & Bread Products, Snacks & Savory Products, Confectionery and Sweet Bakery

PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Kosher, Organic, Non-GMO, Vegan

PEDON

BOOTH: F1836

REGISTRATION: FDA, USDA

CONTACT: Antonello Di Bari antonello.dibari@taralloro.it

Via Lerma 68 15060 – Silvano D’Orba (AL) T. +39 0143 882309 info@moccagatta.com www.moccagattapasta.com

BOOTH: F1711

Pasta (bronze die, organic, natural spices) and Snacks (taralli and other shapes) of the highest quality, produced with the best 100% Italian raw materials.

CONTACT: Fabio De Nadai f.denadai@procaffeusa.com

PLMA 2026

REGISTRATION: FDA, USDA

PRODUCT CATEGORIES: Pasta, Rice & Grains

PRODUCT CERTIFICATIONS: IFS, Halal, Kosher, Organic, Non-GMO, Vegan

Pedon is a family-owned Italian company, born in 1984, global leader in legume, grain and seed-based product solutions. REGISTRATION: FDA

PRODUCT CATEGORIES: Pasta, Rice & Grains

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Kosher, Organic, Non-GMO, Vegan, ROC, Clean Label

We are a community born in 1919 at the foot of the Dolomites with a shared passion for coffee. REGISTRATION: USDA PRODUCT CERTIFICATIONS: Halal, Kosher, Organic, Rainforest, FSSC22000, ISO 9001, ISO 45001

PRODUCT CATEGORIES: Coffee & Hot Beverages

RAFF

Zona Industriale Prato Sardo lotto 120 8100 – Nuoro (NU) T. +39 0784 296075 commerciale@ cuscinetticroccanti.it www.cuscinetticroccanti.com

BOOTH: F1727

CONTACT: Mariaraffaela Daddi raffaela@cuscinetticroccanti.it

RIZZOLI EMANUELLI

Via Segrè E., 3/a Quartiere S.P.I.P 43122 – Parma (PA) T. +39 340 2732096v info@rizzoliemanuelli.it www.rizzoliemanuelli.com/en

BOOTH: F1741

CONTACT: Cinzia Romeo c.romeo@rizzoliemanuelli.it

ROSSO GARGANO

Zona Industriale ASI Incoronata 71122 – Foggia (FG) T. +1 (917) 208-1901 al@consorzifoods.com www.rossogargano.com/en/

BOOTH: F1710

REGISTRATION: FDA PRODUCT CERTIFICATIONS: IFS, Vegan

PRODUCT CATEGORIES: Bakery & Bread Products, Snacks & Savory

Rizzoli Emanuelli: for 120 years, an Italian family of anchovy masters and producers of premium fish preserves using the unique Rizzoli method.

REGISTRATION: FDA PRODUCT CERTIFICATIONS: BRC, IFS, Halal, Kosher, Organic

PRODUCT CATEGORIES: Seafood Sauces, Pestos & Spreads

Rosso Gargano is a farmer owned tomato grower, packer and jarred sauce producer based in the Italian Region of Puglia. REGISTRATION: FDA

PRODUCT CATEGORIES: Olive Oils & Vegetable Oils, Pasta, Rice & Grains, Sauces, Pestos & Spreads, Tomato Products

CONTACT: Pasquale Laudiero al@consorzifoods.com

PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Halal, Kosher, Organic, Non-GMO, Vegan

STUZZICAMI

Italian manufacturer of fresh pestos, soups, vegetable purées, dips and sauces, specializing in private label solutions.

Via Enzo Ferrari 6/8 36026 - Pojana Maggiore (VI) T. +39 0444 1497826 sales2@stuzzicami.com www.stuzzicami.com

BOOTH: F1744

RAFF was born in the heart of Sardinia. We revisit the excellence of the Sardinian cuisine in a modern key, offering genuine solutions to satisfy the highest expectations.

CONTACT: Stefano Azzoni sales@stuzzicami.com

REGISTRATION: FDA PRODUCT CERTIFICATIONS: BRC, IFS, Organic, ASC Chain of Custody, MSC Chain of Custody

PRODUCT CATEGORIES: Sauces, Pestos & Spreads, Tomato Products, Truffle & Mushroom Products

PLMA 2026

SURMONT

Via Cal Lusent 71 31040 – Pederobba (TV) T. +39 0423 681981 info@surmont.it www.surmont.it/en-US

BOOTH: F1719

TEDESCO

Tedesco brings Italian Panettone, biscuits and flatbreads worldwide, uniting tradition and quality.

CONTACT: Maria Laura Bedini marialaura.bedini@ tedescogroup.it

Via Aristofane 29 76123 – Andria (BT) T. +39 0883 886040 info@terredipuglia.it www.terredipuglia.it

REGISTRATION: FDA PRODUCT CERTIFICATIONS: BRC, IFS, Organic, Rainforest - Fairtrade – KAT

PRODUCT CATEGORIES: Snacks & Savory Products, Sweet Bakery

Terre di Puglia, Italian producer of authentic taralli and baked snacks, combining tradition, quality and innovation for global markets. REGISTRATION: FDA, USDA

PRODUCT CATEGORIES: Bakery & Bread Products, Snacks & Savory Products

CONTACT: Luciana De Bellis debellis@terredipuglia.it

PRODUCT CERTIFICATIONS: BRC, IFS, Kosher, Organic, Non-GMO, Vegan

VULCANO FOOD GOURMET

Italian producer of premium frozen pizzas for Private Label and OEM, hand-stretched and hand-topped in Naples with authentic Italian recipes.

Via Pazzigno, 117 80146 – Napoli (NA) T. +39 0818 666685 www.apizza.it/it

BOOTH: F1726

PRODUCT CATEGORIES: Frozen Ready Meals & Appetizers

PRODUCT CERTIFICATIONS: BRC, IFS, ISO 22005

TERRE DI PUGLIA

BOOTH: F1740

REGISTRATION: FDA

CONTACT: Anna Baldo export@surmont.it

Via Dell Innovazione Tecnologica 4, Pierantonio 06019 - Umbertide (PG) T. +39 0755 067730 info@orelieteperugia.it www.orelieteperugia.it

BOOTH: F1844

Since 1954, Surmont brings homemade taste to the table: frozen mushrooms and traditional Italian ready meals, made with real ingredients, just like at home.

CONTACT: Pierangelo Fiore pierangelo.fiore@apizza.it

PLMA 2026

REGISTRATION: FDA PRODUCT CERTIFICATIONS: BRC, IFS, Gluten Free, Halal, Non-GMO

PRODUCT CATEGORIES: Bakery & Bread Products, Frozen Ready Meals & Appetizers, Frozen Pizza

PLMA 2026 75

THE ITALIAN TRADE AGENCY AT PLMA 2026 ITA - Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy. With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.

CHICAGO 401 N. Michigan Avenue Suite 1720 Chicago, IL 60611 T. +1 312 670 4360 chicago@ice.it

LOS ANGELES 12424 Wilshire Blvd Suite 1400 Los Angeles, CA 90025 T. +1 323 879 0950 losangeles@ice.it

MIAMI 1 SE 3rd Avenue Suite 1640 Miami, FL 33131 T. +1 305 461 3896 miami@ice.it

HOUSTON 777 Post Oak Blvd Suite 320 Houston, TX 77056 T. +1 281 888 4288 houston@ice.it

NEW YORK 33 East 67th Street New York, NY 10065 T. +1 212 980 1500 newyork@ice.it

ROME Via Liszt, 21 00144 Rome, Italy T. +39 06 5992 1

www.ice.it/en

THE

MOST ICONIC OWN BRANDS & PRODUCTS When You Look at the Entire Retail Landscape, Who Has Created the Most Memorable, Comsumer-Loved and Innovative Product Ideas in History? Retailers’ own brands have advanced in every possible way, through product strategy, better insights, more thoughtful branding and design strategy, and how they are embedded into an overall differentiating intention and vision. They have evolved so much that consumers think of them differently over the last 40 years, from “spurned-to-loved”. The paths for own brand success have sometimes differed amongst the top retailers, but at their root and at their core, they have started with unique products. Products (sometimes growing more broadly into brands) that have a magnetism, uniqueness and a form-fitting DNA that amplifies who the retailer is and what they excel at. They are sought out by consumers and even serve as destinations for retailers, with an attraction that becomes part of the retailers’ identity. So, which of these iconic own brand products and brands stand out from the rest? Which ones are the most timeless, the most enduring and the most alluring? Ok, here it is, my version, as controversial and argued as it might be, of the Top 10 most iconic of all time, and it starts with Costco.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

1 Costco's Kirkland Signature Rotisserie Chicken Costco sells 300 Kirkland Signature chickens a minute worldwide, and over 157 million in 2025, and they LOSE between $30-$40 million a year on this destination product as a loss leader. At $4.99 for a seasoned and cooked 3 pound chicken it is the best value across retail for a comparable item, and the truth is that there is no comparison. Other supermarket rotisserie chickens are more like 2 pounds and $7.99 (Kroger Private Selection 32 oz). Costco is vertically integrated to produce their chickens, with a 400,000 square foot processing plant they opened in 2019 to better manage their production and specifications. It is also horizontally integrated in that any unsold chickens are used as ingredients for Kirkland Signature dishes like salads, soups and more. It is a destination. It is branded as an own brand, and other retailers have copied this strategy. It is unique because of its size and value. It lives as its own attraction and magnet in the rear of the club. And, it is bought universally, averaging at 1.9 chickens per member per year. Kirkland Signature represents about 17% of all rotisserie chicken sales in the U.S.! A legendary and iconic own brand product via every conceivable metric, synchronous with the “value DNA” that Costco exudes.

2 Conad’s "Sapori & Dintorni" Brand Italian foods in many countries effectively get clumped together as one, slandered as an amorphous entity, and not appreciated for their highly geographic and territorial uniqueness. Some retailers, restaurants and consumers may go so far as to distinguish Northern versus Southern Italian cooking, but with 20 distinct culinary regions in Italy, the food is really individualized by not just region, but even by the town itself. Sapori & Dintorni (which translates literally as “flavors and surroundings”), a premium brand within Conad’s own brand range, is meant to highlight Italy’s regional food specialties and geography. The brand was launched in 2001 and now consists of over 420 Italian, geographically-specific products, and became so distinctive for the largest supermarket chain (with annual revenue of 21.8 billion euros) that they launched Sapori & Dintorni stores in 2010 which you can now see in Florence, Milan, Naples, Pompeii and Bologna. This is an own brand portfolio that has been thoughtfully crafted and is inextricably linked to Conad and the Italian way of thinking. Iconic in every way.

3 Loblaw's President's Choice and The Decadent While the President’s Choice brand debuted in 1984, created by the mastermind and retailing guru Dave Nichol, the Decadent Chocolate Chip cookie didn’t see its way to shelves until four years later. The idea was really simple but beautifully strategic in showing the product benefits. Nabisco’s Chips Ahoy was the #1 selling cookie in Canada but was painfully dry and unsatisfying in so many ways, even though it was successful. With Dave, bigger was always better, and he knew that it was something the consumer could palpably understand. • Bigger focus on the chocolate chips, the hero ingredient, with vivid visual language encompassing the pack. • More chocolate chips than any other cookie (39% by weight) • Made with real creamery butter, not vegetable oils. • Powerful, imaginative name that said it all – THE DECADENT This was the essence of a perfect own brand product – differentiating, targeting a major brand and offering something that was better quality at a value (the Costco formula today) and being unabashedly proud of it. Own brands never had seen this type of innovation so proudly communicated. The Decadent became so iconic and loved within Loblaw that it eventually was extended more broadly within the cookie category and beyond (the perimeter, frozen, carbonated beverages and more). A wall-to-wall iconic giant at Loblaw, and part of own brand lore forever.

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5 Walmart's Ol'Roy Dog Food With Sam Walton and his style of leadership, things were personal. He was one of the first retail leaders in the U.S. to call his employees “associates”, and he believed that the way leadership treated associates would translate to how they would treat their customers.

4 Wegman's Food You Feel Good About Natural and “free-from” products used to be thought of products the consumer would reluctantly embrace…. devoid of the ingredients that make something taste good. Natural, yes, but at the same time sterile and uncraveable. They were adorned with pallid branding that didn’t inspire you to purchase these foods, and they were in fact, more expensive than their big CPG (and sometimes artificial) counterparts. Wegmans turned this branding attitude on its head when they launched Food You Feel Good About in 1991, an idea conceived by their now CEO Colleen Wegman, who really foresaw a more conscious consumer. Notably, though, the brand essence had a positive tonality and one that heralded “great taste” first with the parallel benefits of nothing artificial. Food You Feel Good About is not stuffy, it is not pretentious, it is not puritanical like other “free-from” portfolios you see. Within the line there are products like Danny’s Dangerously Delicious Kettle Cooked Chips (no trans-fat) paying homage to their Chairman. This is a portfolio that is not puny and penalizing. And just this year their entire Bakery became 100% Food You Feel Good About – all products sold under this banner are now free of artificial colors, dyes, flavors and unnecessary preservatives. And long before many retailers, Wegmans eliminated potassium bromate from their bakery products – all their flour is unbromated (a commercial ingredient that strengthens dough). Wegmans has always been ahead of their time, and Food You Feel Good About is a brand with real equity, meaning and true appetite appeal (along with being about clean ingredients).

GLOBAL RETAIL BRANDS / NOVEMBER 2026

Ol’ Roy was also personal for Sam, created in 1981 and named after his own English Setter bird dog who would even accompany him to visit Walmart stores. It is one of the most recognized dog food brands in the U.S., exclusive to Walmart, and became the #1 dog food seller in the early 2000’s (topping the Pedigree brand at the time). The premise behind the brand is straightforward – dependable quality at a value, simplicity and reliability. Ol’ Roy says that one of its principles is “feeding a dog shouldn’t be complicated”, and today it is almost the anti-premium brand in a category that has a lot of sophisticated science driving it. It may not be sexy, but Ol’ Roy is hugely successful through its accessibility and bandwidth. An exclusive brand voice at over 5200 stores and 280 million visits per week.

7 Target and Michael Graves' Tea Kettle

6 7-Eleven's Slurpee It was the 60th anniversary of the Slurpee last July, and this drink is one of the most universally loved with over 7 billion sold (and it happens to be an exclusive brand). Slurpee is an iconic own brand and product in a number of ways: • The name itself is so sensory, and it palpably tells you this is no delicate sip, it requires a death-defying inhalation and SLURP. • The unique spoon-straw that helps you scoop up the slush at the bottom of the cup (with limited edition brain freeze straws, hard candy straws). • The 300+ creative flavors over time • The limited-edition cups, with an extra-tall 93 ounce birthday cup.

While Target officially became known for modern design and fashion in 1999 with their “Design For All” campaign, and cemented its nickname as Tar-zhay, it was a couple years before when they had hired renowned designer Michael Graves in a project to design temporary scaffolding for the Washington Monument restoration. Target was opening its first store in the Washington DC area and wanted to make a major splash in the region. Graves’ idea was to make the scaffolding beautiful and not an eyesore. The Monument restoration prompted Target to start a design partnership with Michael Graves more broadly, a collaboration that redesigned over 2000 exclusive products throughout the store. The flagship item in the 1999 Michael Graves’ 150 product line launch was the Spinning Whistle Tea Kettle for $34.95, an adaptation of the iconic tea kettle he had designed for Alessi years before. From toasters to tea kettles to all types of home décor, Michael Graves really drove the modern design image for Target for the next 15 years. While Target has had many high-profile design collaborations with over 175 people including Isaac Mizrahi, Sonia Kashuk and Alexander McQueen to pioneer their affordable luxury image, it is Michael Graves that was the most memorable, productive and iconic of them all.

• The brazenness and awesomeness of a Slurpee is just fun, and it is not for the faint of heart. It is unapologetic in its indulgence. With over 12,000 exclusive locations for a Slurpee, it is one of the more ever-present and legendary own brands in history. Who would have thought it started as just a happy accident? Invented in 1958 when the soda machine in a Texas Dairy Queen was broken, the owner moved the soda pop to the freezer to keep it cold. He sold the frozen cola slush and it became a big hit, so much so that he coined his newfound invention ICEE. A local Dallas -area 7-Eleven manager saw the idea, brought it back to corporate (who liked it), and in 1965 they bought 3 ICEE machines, rebranding it as the SLURPEE in 1966. Slurpee has its own official day, July 11th, and it has tons of merchandise for all of its aficionados to wear and promote. It truly is a cultural icon, with its own “Dance The Slurp” radio jingles, movie parodies in The Simpsons, its obsession in Stranger Things, and a real connection to pop culture since the mid-1960’s. Slurpee is mind-melded into 7-Eleven's retailing fabric, and one of the most notable own brands in history.

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9 Gap Jeans In the late 1980’s Levi’s accounted for about one quarter of The Gap’s entire sales and was their #1 selling brand. Yet there was one, glaring problem. Even with Levi's brand equity and power, it didn’t differentiate The Gap, and it didn’t provide uniqueness to the store’s experience, not to mention margin to the bottom line.

8 ALDI’S Advent Calendars While ALDI has almost 5000 limited edition products through their ALDI “Finds” each year, there is probably no other that attracts such a cult-like following as their series of Advent Calendars that are launched annually in early November. But it doesn’t stop with just one calendar, there are multiple themed calendars:

The Gap, who had about 1100 stores at the time, was essentially beholden to this monstrous brand and really had no leverage over it. With their over 3000 stores today, and with the Gap brand being the only brand they carry today, this prevalence of Levi’s in their stores is almost unthinkable. Yet this was the strategic dilemma they confronted. In 1991 they made the boldest decision a retailer can make….to eliminate their #1 selling brand and transition the consumer to their newly created own brand, in their biggest category. A truly heretical idea to displace a brand that is dominant and try to be the owner of your own destiny through differentiation and innovation. The Gap, in 50 countries and over 3500 stores, sells only their own brand today. 35 years ago, this was not the case. Maybe one of the greatest own brand stories that is only quietly known to a few.

• Cheese • Wine • Tea • Chocolate • Scented candles • Pet treats • Puzzles • Hot sauce • Coffee • Co-branded (Pokemon, Disney princesses, Lego) In over 13,000 ALDI stores this is a worldwide phenomenon, that also has social media’s attention announcing what calendars to expect and when they will arrive. When a retailer can get this type of buzz around their own brands, and this type of display value (calendars that are plastered within millions of consumers’ homes for the entire month of December), you truly have created a product that is a destination. While there are many other retailers with their own advent calendars, it is ALDI that rises above the rest with their creativity and scale, and this is why they are in the Top 10 most iconic.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

First Gap in San Francisco, 1969. Photo credit New York Times, September 17, 2019

Honorable Mention The list of the Top 10 most iconic own brand products and brands stops here for now, and it may continue to the next top 10 in a future article. So, we will put a select set that didn’t make the list in the Honorable Mention category, one that we will build upon. They are: TRADER JOE’S / TWO BUCK CHUCK A&P / EIGHT O’CLOCK COFFEE HARRODS / TEDDY BEAR SAFEWAY / LUCERNE MILK AMAZON / ECHO DOT REI / HALF DOME TENT HEB’S TEXAS-SHAPED PRODUCTS / TORTILLA CHIPS, HASHBROWN PATTIES, PIZZA STAPLES / EASY BUTTON SEARS / CRAFTSMAN

The iconic own brands/products we have described have quite a few characteristics in common, as they are all memorable, distinctive and destination-builders in their own right. They have also become a defining part of each of these retailer’s DNA and personalities, developing consumer audiences that keep coming back for more. Long live these iconic [own] BRANDS!

Boots No. 7 The own brand and product line with the greatest history in our Top 10 is the No.7 brand created by Boots in 1935. It was an exclusive, own brand for 86 years (in the U.K.) and made available to Target in 2004, Ulta in 2012 and today throughout Walgreens and Walmart. Starting as a selection of eleven skin care products in the 50 largest Boots stores, and positioned as a small, affordable luxury beauty collection with an art deco design. Today there are 135 different beauty products that include skincare, targeted treatments, cosmetics and age-defying line-ups. Boots No.7, an iconic brand that was scientific in its origin, innovative, creatively marketed, and now ever-present….a brand that for years was an exclusive, treasured own brand has become unleashed around the world.

Perry Seelert is a retail branding and marketing expert, with a passion for challenging conventional strategy and truths. He is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose. Please contact Perry at perry@ emergefromthepack.com

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BEYOND THE NOISE How Science and Technology are Raising the Bar for Food Traceability Extra virgin olive oil holds a special place in the global food system. It carries centuries of culinary heritage, deep cultural roots, and a well-documented role in the Mediterranean diet. Yet in volume terms, it is a small part of the picture: olive oil accounts for less than three percent of the world's edible oil consumption. The vast majority of the world's liquid fat supply comes from seed and vegetable oils, from soybean and canola to sunflower and palm. In recent years, conversations about cooking oils have increasingly moved to social media, where algorithms tend to reward controversy over data and context. The public skepticism that once targeted imported olive oils and blended products, a market rooted in international trade since the era of the Roman Empire, when olive oil was central to daily life and commerce, has today simply shifted its focus toward seed oils.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

Much of this commentary is not supported by the current body of peer-reviewed nutrition research, and the conversation should not be a zero-sum fight between olive oil and seed oils. The olive oil sector has nothing to gain from this kind of debate. Olive oil and seed oils serve different purposes, price points, and kitchens, and both have a place on the shelf. Tearing down an entire category to elevate another is shortsighted marketing. When a brand relies on denigrating competitors or fueling anxiety, it raises a fundamental question: if a company or category must talk down others to look good, how strong is its product on its own merits?

From Claims to Evidence What the food sector needs is not a verdict on "good" versus "bad" fats, but clear, consistent standards for transparency, origin verification, and responsible sourcing across every oil category. Today, science and technology make those standards more achievable than ever. Nuclear Magnetic Resonance (NMR) spectroscopy analyzes the molecular "fingerprint" of edible oils, helping laboratories confirm botanical origin, identify adulteration, and assess quality. Isotope ratio mass spectrometry and DNA-based methods add another layer, linking raw materials to specific growing regions and crop varieties.

GIOVANNI QUARATESI HEAD OF CORPORATE GLOBAL AFFAIRS

CERTIFIED ORIGINS

if a company or category must talk down others to look good, how strong is its product on its own merits? “ On the supply chain side, blockchain platforms create a shared, time-stamped record of each step in a product's journey, from harvest to bottling, making it much harder to alter data after the fact. Connected sensors and digital audit trails track storage and handling conditions in real time. QR codes and standard productscanning barcodes make digital traceability accessible.

Together, these technological solutions offer merchants and consumers a level of transparency that traditional paper-based documentation simply cannot deliver.

An Advantage for Private Label This shift creates a real opportunity for retailers investing in private label and control labels. Rather than competing on advertising budgets, bold claims and statements, they can let data speak for their products. By building testing protocols such as NMR and blockchain verification directly into sourcing specifications, private label programs can offer traceable, science-backed products at accessible prices.

Lasting leadership in the food industry will not come from the loudest voice in the feed. It will come from accountability that can be measured, science that can be checked, and supply chains confident enough to let their quality speak for itself.

Giovanni Quaratesi is Head of Corporate Global Affairs at Certified Origins, where he leads global communication strategies, stakeholder relations, and public outreach. With a deep commitment to food culture, innovation, and sustainability, he is a vocal ambassador for transparency and authenticity in the global food system. Whether representing Certified Origins at international forums or collaborating with public and private sectors, Giovanni champions initiatives that connect people to real food and support healthier choices.

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RETAILER SPOTLIGHT: Bringing the Season to Life at Sprouts Farmers Market Seasonal products create some of retail's most anticipated moments. They bring a sense of discovery to every store visit, reconnect shoppers with favorite traditions, and offer limited-time experiences that keep customers coming back for more. For Sprouts Farmers Market, seasonal packaging is an opportunity to celebrate the changing seasons while staying true to the retailer's fresh, natural, and approachable brand identity. Marketing By Design (MBD) partnered with Sprouts to create a seasonal packaging platform spanning nearly 60 SKUs across the Harvest and Winter Holiday collections. The goal was to develop a cohesive design system that could flex across a wide variety of products while creating excitement, encouraging discovery, and reinforcing Sprouts' position as a destination for seasonal innovation.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

A Seasonal Destination for Discovery Sprouts shoppers actively seek products that feel unique, special, and aligned with their lifestyle. Seasonal offerings provide an opportunity to deliver those moments of discovery throughout the year, introducing new flavors, limited-edition products, and festive experiences that complement the retailer's fresh and natural assortment. The seasonal program needed to capture the excitement of the season while remaining unmistakably Sprouts. Whether shoppers were searching for a cozy autumn treat or a festive holiday indulgence, the packaging needed to feel welcoming, authentic, and full of personality.

Celebrating Fall Through Color and Storytelling The Harvest collection embraces the warmth, color, and abundance of autumn. Rich seasonal hues, playful leaf motifs, and inviting typography work together to create packaging that feels festive without relying on predictable seasonal clichés. Designed across both organic and conventional offerings, the system creates a consistent visual story while allowing individual products to shine. From pumpkininspired snacks and comfort foods to seasonal pantry staples, the packaging captures the spirit of fall while remaining clearly rooted within the Sprouts brand world. The result is a collection that feels warm, approachable, and perfectly suited for the season, inviting shoppers to slow down, explore, and enjoy the flavors of autumn.

DEVON BAKER ACCOUNT MANAGER MBD

A Natural Transition Into Holiday One of the unique challenges was creating a seasonal system that could transition seamlessly from fall into winter holiday. Rather than developing two completely separate programs, MBD created complementary seasonal worlds that feel connected while maintaining their own distinct personality. As autumn leaves give way to winter celebrations, color palettes evolve, seasonal graphics shift, and festive details emerge while maintaining a consistent design language across the portfolio. This approach helps create a stronger seasonal presence throughout the store and makes it easier for shoppers to navigate seasonal offerings.

Designed for the Entire Store The flexibility of the Sprouts seasonal system allows it to span numerous categories, from snacks and sweets to pantry staples, beverages, and prepared foods. While product formats and categories vary, each package shares a common visual framework that creates consistency and strengthens shelf impact. Clear flavor communication, strong seasonal cues, and a cohesive design system ensure products work together as a collection while giving individual items the freedom to tell their own story.

Building Seasonal Equity

with strategic design consistency, the seasonal program creates memorable shopping experiences that encourage discovery, reinforce brand loyalty, and bring new energy to the private brand portfolio. Most importantly, it reflects what Sprouts does best: helping shoppers discover products that make everyday moments feel a little more special. The result is a seasonal packaging program that celebrates both Harvest and Holiday, creates a cohesive presence across the store, and transforms seasonal shopping into an experience customers look forward to year after year. Based on the work, this aligns particularly well with the Harvest collection's warm autumn palette, leaf motifs, and limited-edition messaging, as well as the Holiday collection's transition into winter flavors and seasonal celebrations from the Sprouts seasonal design system.

The goal was never simply to create packaging for a single season. It was to establish a scalable platform that could continue to evolve, supporting future seasonal programs while maintaining a recognizable Sprouts identity. By balancing festive storytelling

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WIN THE SHELF IN 3 SECONDS: The Power of Standout Packaging Shoppers decide whether to pick up a product in seconds. In that blink of time, packaging does more selling than any slogan or social post ever could. Brands today compete in an attention economy where consumer focus is scarce and fragmented across screens, shelves, and feeds. Winning that fleeting moment of notice requires more than visibility; it requires distinctiveness.

10% increase in quality focus 17% increase in consumer spending

Attention Is a Currency, But Not All Attention Is Equal Not every glance converts to a sale. No Name, the Canadian retail brand known for its stark yellow packaging and blunt product labels, proves that even minimalism can command attention when it's deliberate. Its design strips away decoration entirely, making the absence of branding itself a recognizable identity. The lesson: attention only matters when it's attached to meaning, not noise.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

Your Brand Needs a Personality, Not Just a Presence Shelf space is crowded, but personality cuts through. Oatly built its oat-milk empire not through traditional advertising, but through packaging covered in witty, conversational copy that reads like a letter from a friend. Its cartons talk directly to the customer, often poking fun at the category itself. That sense of voice turns a simple product into a relatable character on the shelf.

Authenticity and Emotional Resonance Drive Trust Consumers increasingly favor brands that stand for something. Patagonia has built decades of loyalty by aligning its packaging and messaging with environmental activism, using recycled materials and transparent supply chain information to reinforce its sustainability commitments. The result isn't just conversions; it's trust that compounds over time.

REBECCA HAMILTON CEO FISH AGENCY

From Reach to Real-Time Relationship Modern branding isn't a broadcast; it's a dialogue. Fenty Beauty built its identity through real-time engagement with its community, using social platforms to co-create shades, respond to feedback, and extend its packaging language into digital spaces. The brand treats every touchpoint, physical or digital, as part of one ongoing conversation.

of Americans say packaging influences their purchase. Packaging: Your First, Fastest Shot at Attention Before a customer reads a single word of marketing copy, they've already judged the product by its packaging. Innocent Drinks turned simple smoothie bottles into storytelling devices, pairing playful copy with bold, approachable design. Oatly extended that same conversational tone onto its cartons. Method took it further, using sculptural bottle shapes to turn cleaning products (typically an afterthought category) into design objects worth displaying. In each case, packaging did double duty: protecting the product and selling the brand simultaneously.

Simplicity, Consistency, and the Living Brand Mindset

Expanding Your Lineup and Ecosystem As brands grow, consistency becomes the glue that holds a sprawling product range together. Target's private label Good & Gather shows how a unified visual system (consistent typography, color coding by category, and a recognizable logo mark) lets dozens of products feel like one cohesive brand rather than a disjointed catalog. This consistency builds shopper confidence even when browsing unfamiliar items within the line.

Micro-Influencers and the Power of Relevance Reach alone doesn't guarantee resonance. SkinnyPop leaned into micro-influencer partnerships, prioritizing creators with smaller, highly engaged audiences over mass-reach celebrities. Micro-influencers often convert better because their recommendations feel personal rather than promotional, extending a brand's shelf appeal into the social feeds where decisions increasingly start.

The strongest brands treat their identity as something living, not fixed. They evolve packaging and messaging in response to culture while protecting the core elements that make them recognizable: a color, a tone of voice, a shape. This is the discipline of simplicity: knowing which details to keep constant and which to let flex with the moment.

Final Thought: Winning Attention Through Clarity, Distinctiveness, and Meaning Packaging is a brand's fastest, cheapest, and most consistent advertisement. It works while a product sits on a shelf, rides in a shopping cart, or gets unboxed on camera. Brands that win the three-second test share a common thread: clarity of message, distinctiveness of design, and a genuine point of view. In a marketplace full of noise, those three qualities are what transform a passing glance into a lasting customer relationship.

Rebecca Hamilton Rebecca is the CEO of award-winning Fish Agency and sister agency Whitespace Brands Inc. With over 30 years of experience, she has established herself as one of North America’s leaders in the fields of strategic branding, retail design, and communications for clients in the retail sector. Under Rebecca’s oversight, the Fish Agency brings brands to life at retail and has consistently delivered high ROI-generating retail experiences for its clients. She mentors and leads highly experienced and integrated teams that provide store design, package design for CPG and private brands, digital/social initiatives, “phygital” experiences, and advertising services.

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TAE SUNG PARK CEO INTERMOUNTAIN WHITECAT, LLC

US LAUNDRY AND HOME CARE TRENDS: National Brand Strategy and Private Label Opportunity

In 2026, unit volume is flat to down across the laundry and home care categories, but a closer look shows innovation is trending up. Private label and new brands investing in new formats, scent experiences or enhanced wellness are showing consumers there are quality alternatives to “time-tired” national brands.

TOP FIVE TRENDS

1 Price-sensitive Shoppers and Private Label. People are trading down on everyday cleaning and laundry products, and private labels and new brands are responding with cheaper options. According to Circana Unify+, private label held 21.3% of dollar sales and 23.5% of unit sales in 2025.

3 Fragrance.

Scent is the one area where shoppers will keep paying more. Younger consumers are drawn to scent boosters and $100 laundry liquids.

4 Health and ingredients.

More than 60% of Gen X, Y and Z shoppers say a product’s wellness benefits affect what they buy. They will pay 10% more for sustainable products.

At the same time, national brands’ strategies of price hikes and package shrinks have exhausted loyal consumers in the last five years. Case in point: from 2022 to 2026, P&G grew almost entirely by raising prices. Price added 19 of 21 points of organic growth, about 90%. Unit volume added nothing. Gains in 2022 and 2025 were wiped out by a 3% volume drop in 2023, when pricing peaked at 9%. The other two points came from shoppers buying higher-priced products. Shoppers are realizing private label and new brands deliver quality at better value. What does it all mean for Store Brands and retailers? Consumers are spending less on basic cleaning and laundry products but are willing to pay more for scent, convenience and wellness reassurance. For private label and new brands with a clear low-price option or a differentiated premium line, 2027 will be clean and bright! Let us work together to innovate the national brands out of the retail shelves!

Fiscal Price Volume Mix Organic Year Growth

2 New Formats.

Sheets, tablets and concentrates are the fastest-growing formats, and Mordor projects sheets will grow about 7% a year through 2031. Liquid still holds about half the market, but consumers are steadily turning to water-free formats.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

5 Pets.

Euromonitor ranks pet-focused cleaning first among its 2026 home care trends. Pets live in 80% of US households (Mintel) making odor, fur and allergens everyday cleaning problems.

2022

2023

-3

2024

2025

2026

5-year sum +19

+21

Percentage points, fiscal years ending June. Organic growth excludes currency and acquisitions or divestitures.

T R A D E FA I R S

MARCA BY BOLOGNAFIERE MARCA Food brings together a wide range of Italian and international Private Label food products & ADM: across more than 100 product THE GLOBAL categories, offering buyers a comprehensive overview of the HUB FOR sector. Alongside it, Non-Food is increasingly strategic pillar of PRIVATE LABEL an Modern Retail, covering areas from Home Care to Personal Care and INNOVATION responding to evolving consumer 13 – 14 JANUARY 2027 BOLOGNA, ITALY

Discover one of Europe's leading meeting points for retailers, international manufacturers and Private Label innovators, and explore the innovation shaping the market. Every January, the international retail community gathers in Bologna for MARCA by BolognaFiere & ADM, a key meeting point for the Private Label sector at the start of the new business year. MARCA by BolognaFiere & ADM, scheduled for its 23rd edition on January 13–14 in Bologna, brings major retail chains directly onto the exhibition floor alongside their manufacturing partners. Its growing exhibition offer spans the entire Private Label supply chain, with Food and Non-Food at its core, complemented by the specialized MARCA Fresh, MARCA Tech and MARCA Trend areas.

needs with increasingly premium solutions.

Innovation Across the Private Label Supply Chain MARCA Fresh focuses on fresh product, an area of excellence for Italian retail and one attracting growing international interest for its quality and innovation. MARCA Tech, now in its 13th edition, focuses on packaging, logistics, raw materials, ingredients, technology and services, showcasing solutions designed to make the Private Label supply chain more efficient and sustainable. At the heart of the exhibition, MARCA Trend provides a dedicated showcase for the evolution of Private Label, bringing together the latest products from leading retail chains and the innovations shaping the market. The Retail Brand Area offers visitors a direct view of new products and launches from the main retailers, while the area also hosts the MARCA Awards, recognizing outstanding innovation and excellence across the sector.

The Awards include the Best Innovation Product, highlighting innovative products presented by MARCA by BolognaFiere & ADM exhibitors, and the Best Private Label Partner, promoted with PL Magazine by Edizioni DM and recognizing companies that stand out for excellence as Private Label partners. Finalist products and companies are showcased within MARCA Trend, offering visitors the opportunity to discover the selected innovations first-hand. For the 2027 edition, the exhibition space has grown by more than 10,000 square metres, further strengthening MARCA by BolognaFiere & ADM's role as a key hub for Private Label innovation and business.

www.marcabybolognafiere.com

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T R A D E FA I R S

CELEBRATING 60 YEARS OF LEADERSHIP IN THE WORLDWIDE BEAUTY INDUSTRY 18 – 21 MARCH 2027 BOLOGNA, ITALY Cosmoprof Worldwide Bologna, the leading global event for every sector of the cosmetics industry, will return from 18 to 21 March 2027. The edition will celebrate 60 years since the event was founded and introduce a significant evolution of the exhibition layout, designed to make the offering easier to navigate, encourage more targeted visitor flows and further enhance networking and business opportunities for industry professionals. Over the past six decades, the cosmetics sector has demonstrated its ability to transform, anticipate changing consumer dynamics and establish itself as one of the most dynamic and resilient industries worldwide. Cosmoprof Worldwide Bologna has accompanied the beauty industry through its most significant transformations, helping to shape its language, business models and global relationships. From a trade show, it has progressively evolved into a strategic platform for business, networking and professional development: an international ecosystem where research, innovation and the market converge across the entire value chain, from the supply chain to finished products. The new layout planned for 2027 is part of this evolution. The reorganisation of the exhibition spaces responds to changing market

GLOBAL RETAIL BRANDS / NOVEMBER 2026

dynamics, growing international participation and the need to provide exhibitors and visitors with an increasingly effective and specialised experience, aligned with the requirements of different distribution and professional channels.

New Layout Supports International Growth and Business The international reach of Cosmoprof Worldwide Bologna is the result of a structured and ongoing commitment, as demonstrated by the outstanding results of the 2026 edition: 3,104 exhibitors from 68 countries, 80% of whom were international, and more than 255,000 industry professionals from 155 countries, with international visitors accounting for 53% of total attendance. “The 60th anniversary is an important milestone, but above all it is an opportunity to continue evolving Cosmoprof’s role as a global platform serving the industry,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “The new layout is part of a development strategy aimed at making the event increasingly effective, accessible and responsive to the needs of a constantly evolving international market. We will continue to invest in innovation across the event format, services and content in order to create tangible value for companies and industry professionals.” The reorganisation planned for 2027 is therefore more than a simple redistribution of exhibition

space. It is one of the tools through which Cosmoprof aims to further strengthen its B2B identity. The objective is to make the different product areas more recognisable, direct visitor flows towards the most relevant sectors and create even more favourable conditions for qualified meetings between exhibitors, buyers, distributors, retailers, manufacturers and professionals. A clearer and more specialised layout will enable industry professionals to make the most of their time at the event, helping them identify companies, products, technologies and solutions that are relevant to their needs and maximising the value of their participation.

Cosmopack: An Increasingly Specialized Hub for the Entire Cosmetics Supply Chain Cosmopack will further strengthen its role as an international hub for every sector of the cosmetics supply chain, from raw materials and ingredients to formulation, contract manufacturing and packaging, as well as machinery, processing technologies and fullservice solutions. The event will retain its presence in the halls traditionally dedicated to the manufacturing supply chain — Halls 15, 15A, 18, 19 and 20 — continuing the process of organising and enhancing its offering that began during previous editions.

www.cosmoprof.com

THE LEADING B2B EVENT DEDICATED TO ALL SECTORS OF THE BEAUTY INDUSTRY

BOLOGNA, ITALY FAIR DISTRICT

18 – 20 MARCH 2027

COSMOPROF.COM Organized by BolognaFiere Cosmoprof S.p.a. info@cosmoprof.it

18 – 21 MARCH 2027 An event by

In partnership with

With the support of

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok, Miami

T R A D E FA I R S

SECURING FOOD SYSTEMS THE ORGANIC WAY BIOFACH 16 – 19 FEBRUARY 2027 NUREMBERG, GERMANY How can the organic agriculture and food sector contribute to crisis-proof and sustainable food systems—for example, through climate-resilient farming methods, digital tools for transparent supply chains, or new plant-based protein sources? Under the conference theme “Securing Food Systems – The Organic Way,” BIOFACH, the international patron IFOAM – Organics International, and the national supporting organization BÖLW (German Organic Food Industry Association) are placing this question at the center of the 2027 BIOFACH Congress, which will take place from 16 to 19 February in Nuremberg. Climate change, declining biodiversity, geopolitical upheavals, and the health consequences of our diets—all of these factors are pushing agriculture and supply chains worldwide to their limits. Simply producing enough food is no longer enough. Food security can only be achieved where environmental responsibility, sustainable diets, and resilient value chains come together.

For this to succeed, we need a strong, interconnected organic sector—from agriculture and processing to retail, foodservice, and consumers. The 2027 BIOFACH Congress will focus on three key questions: • What truly secures today’s food supply? • How can organic farming contribute to healthier food systems? • How can policymakers and markets accelerate this transition? A New Conference Structure: Tracks Instead of Forums, More Room for Dialogue. Food Systems Transformation: Transformation of food systems: resilience, food security, innovation, and social change. Advancing Organic Agriculture: Further development of organic farming—from soil fertility and biodiversity to climate resilience and innovations in production and value creation.

Retail & Value Chains: Trade, processing, brands, supply chains, the role of specialty organic retailers, and new business models along the organic value chain. Policy & Markets: Political conditions, market trends, regulation, certification, and national and international developments. Food, Health & Impact: Nutrition, health, planetary health, plantbased diets, longevity, and scientific findings on the impact of sustainable food systems. Science is no longer a standalone program area, but rather runs through all tracks as a cross-cutting theme. The SustainableFutureLab, the interactive think tank, is being expanded and will open up even more opportunities for unconventional approaches, bold ideas, and controversial discussions.

www.biofach.de/en

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T R A D E FA I R S

NEW HARDLINES SUPPLIER EVENT TO LAUNCH IN MARCH 2027 9 – 10 MARCH 2027 LAS VEGAS, NEVADA The Hardlines Supplier Event will debut in March and shine a spotlght on private label Retailers on the hunt for products to update their hardline assortments will have the opportunity to walk a new trade event in the first quarter of 2027. The Hardlines Supplier Event (HSE) is scheduled for March 9-10 at the Las Vegas Convention Center's North Hall. Several hardline categories, including housewares, hardware, home improvement, lawn and garden, outdoor living, storage, sporting and recreational goods and more, will be on display. HSE will be held at the same time as the International Housewares Association's Inspired Home Show, scheduled for March 9-11 in Chicago.

Show officials said HSE provides a platform for manufacturers, OEM/ODM partners, private label suppliers and others looking to secure new retail, distribution, wholesale and consumer-brand business across North America. The two-day event will also feature its Supplier Xchange, touted by HSE as a signature networking experience designed to facilitate buyer-supplier interactions through curated, capability-based networking sessions. Each session aligns participants based on sourcing priorities, product categories, manufacturing capabilities and business objectives, creating a forum for discovering partners, exchanging ideas and accelerating commercial opportunities. Additionally, the event's Supplier Review program will give qualified buyers the opportunity to share their sourcing priorities, categories of interest, and business requirements in advance, while suppliers submit detailed capability profiles. HSE will then facilitate targeted introductions and recommended meetings, allowing buyers to spend less time searching and more time evaluating potential partners, show officials said.

HSE will also present HSE Executive Circle, an invitationonly executive buying program. Members will receive personalized agenda planning, concierge-level support, executive networking opportunities, curated supplier introductions and dedicated meeting experiences. "The Executive Circle represents a new approach to buyer engagement at HSE," said Hector Morfin, event director. "We're moving beyond the traditional VIP model to create a program centered on purposeful introductions, supplier discovery and measurable sourcing outcomes. Our goal is simple: help buyers spend less time searching and more time building the supplier relationships that will drive their business forward." Qualified participants may also be eligible for hosted travel benefits tied to active engagement in curated meetings and networking activities. The event's Conference Program will explore several topics, including private label growth, supplier discovery and evaluation, sourcing strategy, product development, manufacturing trends, consumer insights and supply chain resilience.

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T R A D E FA I R S

CIBUS 2027: CONNECTING INTERNATIONAL BUYERS WITH ITALIAN FOOD PRODUCERS 4 - 6 MAY 2027 FIERE DI PARMA, ITALY Cibus 2027 will bring Italy’s food and beverage industry together at Fiere di Parma, Italy, from 4 to 6 May. Around six months ahead of the event, more than 90% of exhibition space has been allocated and 96% of major exhibitors have confirmed their return. Around 3,000 brands and 3,500 buyers from 80 countries are expected.

Discovering Italy’s food specialties for premium store brands Cibus is dedicated to Italian food and beverage, its supply chains, regional traditions and certified products. Participation from 18 Italian regions and more than 50 consortia representing Protected Designation of Origin (PDO), Protected Geographical Indication (PGI) and Traditional Specialty Guaranteed (TSG) products is expected in 2027. Talks and demonstrations will explore the relationship between origin, supply chains and markets. The exhibition will cover dairy; meat, proteins and cured meats; chilled, deli and frozen; beverage; grocery, bakery, snacks, confectionery & coffee; and regional specialties. Specialty Selection will showcase outstanding small-scale Italian producers serving specialist retail and premium foodservice. Bellavita Expo will bring its international experience in promoting premium Italian products in export markets.

GLOBAL RETAIL BRANDS / NOVEMBER 2026

Private label is also an established part of the offer: more than 65% of exhibitors include white and private label ranges in their portfolios. It is no coincidence that the Cibus Link Arena, developed in collaboration with Cibus Link, will host the second edition of the Private Label Excellence Awards (PLEA), introducing an innovative food contest format in the sector: through their vote, co-packers can support the best and most innovative Private Label lines showcased by the Italian retailers. In addition, a major conference will offer a European perspective on private label, bringing key retailers to Parma. A dedicated session on fresh convenience will compare Italian experience with international best practices as well. Cibus 2027 will strengthen its focus on restaurant chains through a dedicated convention and activities tailored to foodservice professionals. Onboard catering will also feature, with particular attention to airlines and cruises.

Looking ahead to TUTTOFOOD Milano 2028 Fiere di Parma’s wider food strategy also includes the development of TUTTOFOOD Milano, Southern Europe’s leading food business platform, bringing together Italian and international exhibitors and buyers. In 2028, the event will offer an additional 30,000 square meters of gross exhibition capacity, equivalent to approximately 15,000 square meters of net space.

“Italy is strengthening its position at the heart of the international food business because it can draw on a combination that is difficult to replicate: a strong agri-food supply chain, distinctive production regions, and two platforms such as Cibus and TUTTOFOOD that can translate this industrial base into business relationships and international appeal. Competition is no longer simply between individual events, but between exhibition systems that are increasingly becoming market infrastructure: tools through which companies diversify their export markets and build a presence in more complex regions,” says Antonio Cellie, CEO of Fiere di Parma. A partnership with APAS, the São Paulo Supermarket Association, aims to strengthen ties with Latin American markets and promote Brazil as a focus country for 2028. The new Global Date Experience area, unveiled during the international roadshow in Jeddah, will bring leading date-producing countries from the Middle East and North Africa to Milan, showcasing the fruit’s applications in food manufacturing and premium foodservice.

www.cibus.it

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