MEDIA FILE 2027
WWW.PAX-INTL.COM Leading voice of news and analysis for the passenger services, interiors, IFEC and MRO executive 1
The industry’s mostfollowed voice in aviation
A
s commercial aviation continues to evolve, PAX Tech remains the industry’s most-followed magazine and the trusted source for the news, insight and trends shaping the passenger experience. Our dedicated editorial team delivers the timely, high-quality content aviation leaders need to stay ahead. Through in-depth interviews, exclusive features and thoughtful analysis, PAX Tech gives global decision-makers the perspective to navigate change, identify opportunity and make smart strategic decisions. Investing in PAX Tech is an investment in visibility, influence and industry leadership. Join the global community that turns to the industry’s leading magazine for the ideas, connections and intelligence driving aviation forward in 2027 and beyond.
What sets us apart In terms of readership statistics, we are a focused trade publication which means there is a finite number of quality readers that should be reached. Our readership, which includes industry professionals beyond annual trade show visitors, is 18,500+.
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Print and digital issues:
6
Number of e-newsletters per week:
1-2
Website: pax-intl.com
Updated daily
Fast facts on our offering
Kindest regards,
Jane Hobson, Managing Editor PAX Tech
Annual issues at a glance
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Original editorial content
•
Video content partnerships
•
Cost-effective advertising solutions
•
Editorial support as part of annual packages
•
Experienced writers based across the globe
LinkedIn account: @PAX International & PAX Tech Magazines
Updated daily *Our LinkedIn posts are shared with our audience of 7,100+ followers
Instagram: @pax_international_magazine *Our Instagram posts are shared with our audience of 1,200+ followers
TOP 10 COUNTRIES Website stats Annual Page Views: 650,000+ Average Time on Site: 2:54 minutes Pages Per Visit: 2 Monthly page views: 54,100+ New visitors per month: 47,900+ Average ad click through rate: 0.57% (0.46% and above is ideal) *Google Analytics: 12-month period (August 12, 2025 - August 12, 2026)
Print magazine facts • Digital versions are sent to our full readership • Release dates coincide with annual industry trade show schedule • Feature original editorial content and contemporary design • Provide cost-effective advertising solutions Social media stats LinkedIn: 7,100+ (We are the most followed magazine in this industry on LinkedIn, where it counts the most) *Annual post impressions: One million+ (Reposting and tagging are key) • Constantly ahead of trends on Instagram (@pax_internaltional_magazine): 13K Reel views • Active on TikTok (paxinternatinoalmagazine): 2,000+ views TikTok
* in no particular order
JOB POSITION
United Kingdom
55%
United States
CEO, Managing Director, Senior Executive & Buyers
Singapore China Germany
25%
India
Sales & Marketing
Hong Kong
20%
Vietnam UAE
Other
France
Suppliers and Distributors
Cruise & Rail
10%
20%
Airlines
70%
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Video Clips
EDITORIAL CALENDAR 2027 *Dates subject to change
Month & Title
Focus or Event
FEBRUARY Middle East Report/ Pre-AIX Digital Issue
• Spotlight on Middle East • IFE & Connectivity report • MRO Middle East • AIME/MRO ME show dates: February 2 - 3, 2027 • APEX TECH show dates: February 2 - 3, 2027
Friday January 25, 2027, 5 p.m. EST
APRIL AIX Hamburg
• Spotlight on Europe • IFE & Connectivity report • Seating market analysis • Cabin equipment • Lighting • What’s Hot • Accessibility • Show dates: April 6 to 8, 2027
Wednesday February 10, 2027, 5 p.m. EST
• PAX Awards winners • Unveiled at AIX: Biggest news and exclusive content from Hamburg • Connectivity highlights
Friday April 30, 2027, 5 p.m. EST
MAY Post-AIX/Awards digital issue
JUNE/JULY Seating & IFEC digital issue
SEPTEMBER/ OCTOBER APEX Global EXPO and MRO Europe
NOVEMBER/ DECEMBER APEX FTE EXPO ASIA
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Editorial
Ad material
Publication Date
■ Exclusive video insights ■ Concise and impactful ■ Diverse perspectives
Monday January 25, 2027, 5 p.m. EST
Monday February 1, 2027
■ Multi-platform reach ■ Tailored for the industry ■ Engagement powerhouse
• Seating market analysis • IFE & Connectivity report Friday • FTE Global event preview June 11, • MRO Europe event preview 2027, • Developments in onboard retail 5 p.m. EST • Audio/headphones report
Wednesday February 24, 2027, 5 p.m. EST
Friday May 7, 2027, 5 p.m. EST
Monday June 14, 2027, 5p.m. EST
Monday May 10, 2027
With more than 25 years as an integral part of the onboard passenger services industry, we have been there since the very beginning of the rise of the industry as a truly global phenomenon. We have helped brands to expand beyond their current borders, catching the attention of airlines around the globe. We understand aviation regionally and globally, and our readers are the real decision makers.
Wednesday June 30, 2027
■ We offer print magazines, digital versions, weekly e-newsletters, website articles, social media coverage and more ■ Cost-effective advertising solutions ■ Free-of-charge editorial support
Saturday April 3, 2027
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Why Advertise?
Living perfection down to the smallest detail
Tuesday August 3, 2027 5 p.m. EST
• Spotlight on APAC • APEX FTE EXPO Asia • Inflight content report • IFE & Connectivity report • Show dates: TBD
Tuesday October 5, 2027, 5 p.m. EST
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Friday October 15, 2027, 5 p.m. EST
Thursday September 2, 2027
Thursday November 4, 2027
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Monday August 9, 2027, 5 p.m. EST
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• Spotlight on Americas and Europe • IFEC report • MRO updates • APEX event dates: September 7 to 9, 2027 • MRO Europe event dates: October 19 to 21, 2027
Trade Show & Conference Distribution In this increasingly digital world, at each of our of our magazine issues will be produced and distributed digitally to our entire database. In addition, thousands of magazines are printed and distributed at at each of our of our industry’s larger shows, and hundreds are distributed at each of the smaller conferences.
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LONGSTANDING MEDIA PARTNERSHIPS AIX (Aircraft Interiors Expo) APEX (Airline Passenger Experience Association) FTE (Future Travel Experience) AIME (Aircraft Interiors Middle East) MRO Europe
E-Newsletter
Our e-newsletter is sent every Tuesday to 18,500+ professionals in our database, so they can keep abreast of current happenings and launches throughout the year.
TOP SUPER BANNER AD SPECS
650 pixels X 150 pixels
6 MONTHS
12 MONTHS
(25 issues)
(48 issues)
€10,000
€15,500
Mailing score:
9.5/10
The mailing score number is generated by our e-newsletter platform which factors in open rate, click- through rate, shares percentage, opt-out percentage and signup percentage to provide a number on a 10-point scale for an at-a-glance understanding of our newsletter’s performance.
SECOND SUPER BANNER AD SPECS
450 pixels X 170 pixels
6 MONTHS
12 MONTHS
(25 issues)
(48 issues)
€8,000
€12,500
6 MONTHS
12 MONTHS
(25 issues)
(48 issues)
€7,000
€10,000
6 MONTHS
12 MONTHS
(25 issues)
(48 issues)
€8,000
€12,000
Open rate:
73%
Click through rate:
46%
Opens:
SIDE BANNER AD SPECS
73% desktop,
166 pixels X 362 pixels
MID SUPER BANNER AD SPECS
450 pixels X 362 pixels
27% mobile
Files: JPG file. All digital assets MUST be under 1MB.
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PAX-intl.com
Website Banner Specs
We update readers constantly on important industry developments. Easy-to-navigate pages direct readers to categorized news stories, event updates, embedded video and product news.
TOP SUPER BANNER AD SPECS
6 MONTHS
12 MONTHS
970 pixels x 118 pixels
€15,000
€20,000
AD SPECS
6 MONTHS
12 MONTHS
176 pixels x 468 pixels
€7,000
€10,000
AD SPECS
6 MONTHS
12 MONTHS
320 pixelsx 480 pixels
€7,000
€10,000
AD SPECS
6 MONTHS
12 MONTHS
176 pixels x 176 pixels
€5,000
€8,000
AD SPECS
6 MONTHS
12 MONTHS
970 pixels x 118 pixels
€8,000
€12,000
SIDE BANNER
IN-GRID BANNER
BUTTON AD
BOTTOM BANNER
Files: JPG or GIF (animated accepted) file. All digital assets MUST be under 1MB.
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Digital Issue Blasts
Both our print editions and our special digital-only editions are sent out to our 18,500-strong (and growing!) email list
TOP BANNER SPECS: 650 X 150 pixels €5,000 September 2022 issue now available online!
September 2022 issue now available online!
Sponsorship Opportunities
PAX Perspective Verified Airline Review
Market your business to executives from world-renowned airlines and onboard suppliers with an exclusive PAX Readership Awards sponsorship.
Put your passenger experience to the test! Invite a PAX reporter onboard and be featured in our PAX Perspective Verified Airline Review, where real journeys meet expert evaluation. Our experienced editorial team assesses every detail, from food and amenities to comfort, entertainment and service, offering airlines the opportunity to earn the PAX Verified Award, declared by PAX Publisher Aijaz Khan.
In previous years, PAX has welcomed a number of airline representatives to its awards ceremony, including executives from: • Air Canada
• Qatar Airways
• Aeromexico
• SAUDIA
• Air Astana
• TAP Air Portugal
• American Airlines
• Thai Airways
• Copa Airlines
• Iberia
• Emirates
• United Airlines
• Etihad Airways
• Porter Airlines
Think your onboard experience stands out? Ready to fly us away? Contact aijaz@globalmarketingcom.ca to learn more.
• EVA Air • Garuda Indonesia
BOTTOM BANNER
SPECS: 650 X 300 pixels €4,000
Here’s your opportunity to reach even more people in every region, with the digital versions of our print issues!
• Korean Air
Iberia receives the first-ever PAX Verified Award at the 2026 PAX Readership Awards ceremony
• LATAM Airlines
2027
Book the top and/or bottom banner to secure greater visibility and a stronger brand partnership. Omnevo receives award for Best Retail Technology Solution for Travel Retail Suite at 2026 PAX Readership Awards ceremony
PAX Panel is a roundtable discussion series covering pressing topics facing the industry. The discussions bring together important industry voices from every sector, including airlines, amenities suppliers, caterers, IFEC, seating and more. PAX Panel roundtable discussions are available online so that everyone can watch and share. Want to be a panelist or sponsor for the next PAX Panel? Contact jane@pax-intl.com or robynne@pax-intl.com.
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Advertising Rates & Specifications ADVERTORIAL REQUIREMENTS
All advertorial copy must be supplied by the client in high-resolution digital format (PDF) no later than 30 days prior to publication deadline to accommodate editing and design.
PRINT AD SPECS Millimeters FRONT COVER TRIM SIZE 203 x 186 BLEED SIZE 210 x 193
Millimeters
Inches
8" x 7.33" 8.25" x 7.5"
FULL PAGE
TRIM SIZE 203 x 267 8" x 10.5" BLEED SIZE 210 x 273 8.25" x 10.75"
DOUBLE-PAGE SPREAD TRIM SIZE 406 x 267 16" x 10.5" BLEED SIZE 412 x 273 16.25" x 10.75"
HALF-PAGE VERTICAL TRIM SIZE 89 x 246 3.5" x 9.7"
Aijaz Khan Publisher aijaz@globalmarketingcom.ca
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ARTWORK: All artwork must be provided to PAX International in digital format (high-resolution – 300 dpi minimum) via e-mail/image transfer site. FRONT COVER, FULL PAGE AND DOUBLE PAGE SPREAD ADS MUST INCLUDE BLEED.
Jane Hobson Managing Editor jane@pax-intll.com
Inches
HALF-PAGE HORIZONTAL TRIM SIZE 170 x 114 6.7" x 4.5"
QUARTER-PAGE TRIM SIZE 89 x 114
3.5" x 4.5"
PRINT AD RATES POSITION
1X
2-4
15+
FRONT COVER
€20,000
€18,000
€16,000
OUTSIDE BACK COVER
€8,000
€5,750
€5,500
INSIDE FRONT COVER
€8,000
€4,750
€4,500
INSIDE BACK COVER
€6,000
€4,750
€4,500
DOUBLE PAGE SPREAD
€8,500
€8,250
€8,000
FULL PAGE
€5,000
€4,250
€4,000
HALF PAGE
€2,500
€2,050
€1,800
THIRD OF A PAGE
€1,700
€1,450
€1,200
QUARTER PAGE
€1,200
€950
€700
STRIP
€1,200
€950
€700
CONDITIONS FOR ADVERTISING
THIRD OF A PAGE TRIM SIZE 60 x 246
STRIP
TRIM SIZE 194 x 38
Robynne Trueman Business Editor robynne@pax-intll.com
Alex Preston Senior Editor alex@pax-intl.com
2.35" x 9.7"
7.65" x 1.5"
Chelsea Clarke Associate Editor chelsea@pax-intl.com
Once the insertion order is signed or a written agreement by email is in place, the client company is required to forward payment Paramount Publishing Company Inc. within 30 days after the publication of the magazine. Materials must be sent by the determined deadline. If the client company fails to have materials delivered on time, it will still be liable for the payment. This payment agreement will be adhered to even when the client fails to deliver the material by the deadline and the advertisement therefore does not run in the issue. Cancellation of this contract, in part or in its entirety, must be provided, in writing or via email, 45 business days in advance of the publication deadline. Cancellations that do not conform to the 45 business day lead-time will run as originally agreed. Furthermore, cancellations will void discounted rates outlined in the agreement. As such, all remaining and previously run advertising will be billed and/or re-billed to the client at full-rate card prices.
Jeremy Clark Asia Correspondent jeremy@pax-intl.com