Company News: Estée Lauder Skincare News Traveller signs PIA, Shiseido deals Traveller Limited, a renowned in-flight services company within the well-established 50-year-old Chalhoub Group, has two important announcements to make: it has begun providing its services to Pakistan International Airways (PIA) and has signed a distribution deal with Shiseido, the Japanese skincare and cosmetics company that is a fixture in the most exclusive skincare establishments. Although Traveller is geared to airlines in Middle East, it also deals with non-Middle Eastern but regional based airlines. Traveller Limited’s General Manager, Rami Madi, says that two years ago it began servicing airlines based in Iran, both Mahan Air and Iran Air, followed by PIA this year. Part of Traveller’s strategy is to analyze the passenger profile of airlines before offering it specific products anyway. “We are open to working with all the airlines in the Middle East and the Near East,” Madi says. “Doing business with PIA was just another step for us… we are confident our new associations will flourish.” The Shiseido deal is pegged to distributing the well-known skincare and cosmetics company’s products on airlines in the Mideast. Shiseido, which is publicly listed, started in Japan in 1872, and today operates worldwide, with centers in several European cities as well. It was born in Tokyo’s Ginza district as Japan’s first Western-style pharmacy, at a time when herbal Americas Duty Free joins MAC at its Pop-Up Store in Soho to feel the power of its new Wonder Woman collection BY HIBAH NOOR Shiseido Bio-Performance Super Corrective Serum Shiseido Benefiance Wrinkle Resist 24 Day Cream SPF 15 medicine was the norm, founded by the 23-year-old chief pharmacist of a navy hospital, Arinobu Kukuhara. He picked the name from the famous Chinese book of fortune telling Yi Ching. The addition of Shiseido to Traveller’s coterie of renowned products is another feather in its cap, as it continues to strengthen its reputation of being the preferred and reliable choice for airlines in the Mideast region. It provides brands with support in terms of implementing a marketing calendar for the supplier and only offers products to airlines after identifying and analyzing passenger profiles. It also helps in designing and implementing onboard sales procedures and then monitors the performance of the product. Estée Lauder introduces Clinique Repairwear Laser Focus All-Smooth Makeup SPF 15 Clinique introduces a new foundation that creates a flawless complexion, softening the appearance of lines and wrinkles immediately and over time, and working to prevent the visible signs of aging. The new Clinique Repairwear Laser Focus All-Smooth Makeup SPF 15 incorporates Clinique's advanced patented technology from its powerhouse de-aging serum, Repairwear Laser Focus Wrinkle & UV Damage Corrector. The result is an ultimate de-aging foundation that softens lines and covers imperfections. Repairwear Laser Focus All-Smooth Makeup SPF 15 is also formulated with ingredients that prevent and repair visible UV damage, one of the leading culprits of lines and wrinkles. This foundation addresses past UV damage, with Ultrasomes that grad- 62 AC has unveiled an exciting new limited edition collection inspired by the legendary heroine Wonder Woman. The highly anticipated collection was recently presented to journalists invited to a special launch at the brand’s popular location in Soho, New York. “The iconic super heroine reminds us that within every woman there’s the mighty Aphrodite full of courage, confidence and great charisma,” said James Gager, Senior Vice President, Group Creative Director for MAC, La Mer and Jo Malone Worldwide. With its legendary new line up, MAC takes us on an exotic trip to Wonder Woman’s home of Paradise Island. Included in the collection is super-sized Mineralize Skinfinish, bold Eye Shadow quads, Pigment, Opulash, Lipsticks and oversized Lipglass, jumbo-big Powder Blush and Penultimate Eye Liner, Nail Lacquer and Lash inspired by the larger-than-life bold babe. Channelling the iconic heroine’s beautiful Paradise Island, MAC’s PopUp shop was transformed with bright red furniture, Wonder Woman lookalike models for makeup demonstrations, Wonder Woman comic books and other bold, eccentric decor. Giving journalists a peek into the behind-the-scenes development of the new line were representatives of MAC’s Senior Creative Team, including Gager, Jennifer Balbier, Senior Vice President, Global Product Development, Artistry Brands, The Estée Lauder Companies; and Toni Lakis, Vice President of Creative at MAC Cosmetics. The super-size makeup, combined with red, blue, yellow and gold outer packaging, symbolizes the strength of the Amazon princess. As Gager explained, “The collection shows you the power and force of a woman. That’s one of the reasons that we feel this collection is even more relevant today. We have this amazing powerful woman Michelle Obama who is changing style... the women of Estée Lauder, women who run iconic companies.” “In this collection we were lucky enough to release our own comic,” continued Gager. “We worked with an outside illustrator and a writer and wrote a little story on Wonder Woman. The whole story line is that Wonder Woman arrives in her little jet and sees all these gray looking ladies and she’s really disturbed by this. She learns that Medusa has begun to capture all these ladies and is turning them into “plain Janes.” Wonder Woman arrives with her full collection of MAC Wonder Woman and uses her powers to make the world and women beautiful again.” The collection works with every skin tone and can go from ‘uber’ intense to really sheer. Accessories such as makeup bags come in red and bulletproof blue. The range was being sold exclusively at the New York City Spring Street Pop-Up store from January 27 through February 10, when it debuted at all MAC locations in North America. On March 1, the collection was launched internationally, including travel retail. M ually and visibly help repair damage resulting from direct UV exposure. A cocktail of ingredients works to minimize the appearance of damage. Whey Protein helps minimize the appearance of lines and wrinkles, while Siegesbeckia Orientalis Extract and Palimitoyl Oligopeptide help to plump up and fill in lines. Supporting ingredients to protect the skin include Vitamin E to provide antioxidant protection and SPF 15 to help protect skin from future UV damage. Taking a 360° approach to age prevention, Repairwear Laser Focus All-Smooth Makeup SPF 15 will improve the texture of the skin while working to prevent future damage. The foundation is available at Clinique travel retail locations in Europe, the Middle East and Africa. 86 GULF-AFRICA DUTY FREE & TRAVEL RETAILING NOVEMBER/DECEMBER 2011 From left: Toni Lakis, Vice President of Creative at MAC Cosmetics, James Gager, Senior Vice President, Group Creative Director for MAC, La Mer and Jo Malone Worldwide and Jennifer Balbier, Senior Vice President, Global Product Development, Artistry Brands, The Estée Lauder Companies MAC’s Pop-Up store in Soho, New York A glimpse of MAC’s limited edition Wonder Woman collection THE AMERICAS DUTY FREE & TRAVEL RETAILING MARCH/APRIL 2011 New for 2013, presents an exclusive Skincare & Cosmetics Supplement that will have bonus distribution at the 2013 TFWA AP exhibition in Singapore. Beauty Beat: Skincare & Cosmetics Sun Care Milk-Lotion Spray SPF50+ and Sun Wrinkle Control Cream for Face SPF50+ by Clarins SPECIAL REPORT: SKINCARE AND COSMETICS Company: Essence Corp. Description: Achieving a golden tan while preserving the long-term health and beauty of skin has always been the Clarins sun care philosophy. Clarins goes further with two new, high protection (SPF 50+) products for face and body, formulated to protect the most delicate skin in intense sunlight. Launches spring 2011 in travel retail the Americas and the Caribbean Extra-Firming Body Cream and Lotion by Clarins Company : Essence Corp. Description: A complete skin care action to ensure youthfullooking body contours thanks to firming and replenishing benefits. Skin is soft, firm, hydrated and visibly younger-looking, with a choice of two different textures to satisfy all women whatever their preference, skin type or season. Launches in spring 2011 in travel retail in the Americas and the Caribbean Rouge Pur Couture Company: Yves Saint Laurent, Parbel Description: A new-generation lipstick inspired by Monsieur Saint Laurent’s iconic color palette – red, fuchsia and orange – in a collection of captivating couture shades that offer each complexion a customized look. Lips are saturated with intense, stay-true color, thanks to the Coloreveal Technology, while natural extracts provide comforting moisture that lasts all day Facial Fuel Age Combat Company: Kiehl’s, Parbel Description: Facial Fuel Age Combat is a revitalizing oil-free moisture gel in an easilyabsorbed, lightweight formula made from a blend of active, naturally-derived ingredients that help to visibly firm skin under the neck and diminish the appearance of fine lines, while improving skin’s tonicity for a firmer, brighter and smoother appearance New Absolu Voyage Rose palette Belvada Mascara Noir Company: Belvada Cosmetics Description: Unlike conventional mascaras, with the new Belvada package the reserve product is never exposed to the elements, only the brush and the product on the brush are exposed. The bottle remains closed and the reservoir material is kept fresh. The mascara is also pushed on to the brush via a plunger, this ensures that virtually all the mascara is used Company: Lancôme, Parbel Description: The black lacquered collectible box decorated with a rose carries a concealer, powder compact, blusher, six eye shadows, a black khôl eyeliner and the Virtuôse mascara. For the lips the set contains three lipsticks and a mini lip pencil. To complete the compact there’s an extra-large mirror and four professional-sized accessories (a lip brush, an eye shadow brush, a powder brush and a powder puff) Phyto Star Eyes Palette Company: Sisley Paris Description: The new “gun metal” version offers four luminous and dazzling shades that can be used alone or combined for a natural or more sophisticated look. The colors include white pearl, black star, silver moon and blue lagoon Source Defense Serum Company: Bvlgari Description: This cell-energy booster is designed to neutralize the effects of aging at its source by preserving mitochondria, the sole source of cell energy. Combined with a powerful anti-oxidant, this high-performance anti-aging weapon preserves skin’s youthfulness capital 92 The Skincare & Cosmetics Supplement is dedicated to bringing readers the most current news for all things beautyrelated. With in-depth reports on the biggest brands and up-and-comers alike, as well as unparalleled coverage on innovation and trends, there is no doubt that the 2013 Skincare & Cosmetics Supplement will provide both buyers and suppliers with an inside perspective on the shimmering category. THE AMERICAS DUTY FREE & TRAVEL RETAILING MARCH/APRIL 2011 Company News: L’Oréal Consumer Products The right mix L’Oréal Consumer Products makes inroads in the Middle East with a varied portfolio BY HIBAH NOOR ur major development in the Middle East has been getting The Body Shop brand into the airport stores,” says Jacques Berger, Travel Retail Marketing Director, L’Oréal Consumer Products. “In the Middle East we have introduced The Body Shop brand in some new countries like Jordan and Egypt and will introduce it in Lebanon very soon. “The Body Shop is available worldwide in 150 countries.” The brand is also in the local market in 66 countries and in 2,500 standalone stores worldwide, Berger adds. “We hesitated a little bit about what to put on the shelves at first,” Berger says, “but after a while we discovered that the retailers prefer the body butters and all the body products. This is the way to hook the consumers.” The Body Shop brand is especially well suited for gifting, Berger says. The “Create Your Own” concept, introduced last October, allows the consumer to create their own tailored gift set by picking two Body Shop products and then receiving a third complimentary product. The complimentary item can be a mini shower gel or mini body butter. In addition to The Body Shop, L’Oréal Consumer Products handles Roger Gallet, Maybelline and L’Oréal Paris. The latter is a good partner for The Body Shop, according to Berger: in fact The Body Shop was first introduced to the Middle East market following on the success that the L’Oréal Paris brand enjoyed there. “The link between The Body Shop and L’Oréal Paris lies in the fact that they are two affordable brands which are in the airports to attract new consumers,” he says. “The idea is to bring additional business to the operators.” Travel retail remains an ideal market for luxury products, and Berger believes that because more and more people are traveling, operators continue to need brands like The Body Shop and L’Oréal Paris to attract new categories of buyers and increase revenue. L’Oréal Paris is number one in Jordan, but Dubai is definitely one of the most important Middle Eastern markets for the brand. It’s in all the terminals at the airport, and is backed up by 16 on-site beauty advisors. “We have huge promotions,” Berger says. “Most of the time it’s skincare because skincare is more successful than makeup at this airport.” There are a lot of Chinese travelers who transit through “O “The link between The Body Shop and L’Oréal Paris lies in the fact that they are two affordable brands which are in the airports to attract new consumers.” A radiant p. glow Jacques Berger, Travel Retail Marketing Director, L’Oréal Consumer Products 66 GULF-AFRICA DUTY FREE & TRAVEL RETAILING NOVEMBER/DECEMBER 2011 Beauty Beat: Skincare & Cosmetics 67 Company: . $?.6?62 Description: 9645A @86; /?645A2;6;4 :<6@AB?2 ?2=92;6@56;4 9

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