Americas Duty Free & Travel Retailing Magazine - IAADFS Exhibitor Guide - March 2014)

MARCH 2014

IA ADFS

EXHIBITOR GUIDE

*PHOTO COURTESY OF IAADFS

W W W. D U T Y F R E E M A G A Z I N E . C A

2014

conference

2014 Duty Free Show of the Americas

Together

AGAIN I by

RYAN WHITE

t’s that time again when travel retail buyers, suppliers, distributors and service providers from across the Americas meet in sunny Orlando for the annual International Association of Airport Duty Free Stores (IAADFS) Duty Free Show of the Americas.

The largest of its kind in the region and a great place to network in professional and social settings, the show offers a convenient means to get a large amount of business done in just a few short days.

Michael Payne, Executive Director of IAADFS, told us at press time that 185 companies will be exhibiting this year. The following chart provides a breakdown of booths by category: CATEGORY NUMBER OF BOOTHS Liquor 51 Fragrances and Cosmetics 41 Jewelry, Accessories and Luggage 49 Confectionery and Gourmet Food 21 Tobacco 11 Gifts and Writing Instruments 9 Services 3 Total 185

“The exhibitor response has been very positive this year,” Payne told us. “We are fortunate have such a loyal exhibitor base and the expectation is that we will be sold out at the show. It is a little early for attendance numbers [mid-January] but I can say we are experiencing a really good response and we should see a spike as the discount registration deadline approaches.”

In terms of sponsors at press time, Payne confirmed that beauty2market, Brown-Forman, Godiva, Hershey’s, Botran Rum, NJOY, Perfetti Van Melle, Philip Morris Duty Free and Travel Retail Distribution Group would be sponsoring events this year, with more companies likely to come onboard between our deadline and the actual exhibition.

Of course, a good sense of the attitude in the region can be gleaned from how quickly exhibition space has been sold. Considering booth space at the 2014 IAADFS exhibition has been snapped up very quickly this year, it’s clear that people are ready to get down to business.

And in terms of the attitude of members this year, Payne told us that some key indicators for the industry have travel retail executives in high spirits: “The people I have spoken with seem very positive and upbeat this year, as they were last year, in my opinion. They are optimistic about the business, travel is up and investments are continuing in the stores.

“Honestly there are so many improvements and investments going on throughout the region that it is difficult not to be excited about all of them,” Payne said. “I think the really important point here is that every time an airport upgrades and enhances its duty free offering, the entire channel benefits because it helps underscore the attraction and cache that duty free shopping has to offer.”

“We are fortunate to have such a loyal exhibitor base and the expectation is that we will be sold out at the show.”

MICHAEL PAYNE, EXECUTIVE DIRECTOR, IAADFS

www.dutyfreemagazine.ca AMERICAS DUTY FREE & TRAVEL RETAILING

3

IAADFS Exhibitors

Joanel goes the distance

On the tradeshow

floor

Joanel boasts over 2,000 clients across the globe and offers more than 350 new styles per year

Rosetta Stone hopes to reinforce awareness of its longstanding retail success with airport kiosks

4

AMERICAS DUTY FREE & TRAVEL RETAILING MARCH 2014

with summer-ready bags

Founded in 1991, Joanel Inc. has become one of Canada’s most recognizable and successful handbag companies. Joanel now boasts over 2,000 clients across the globe and offers more than 350 new styles per year with the company’s various products and lines remaining a staple in the duty free sector for over 20 years, explains Johanne Boivin, President, Chief Executive and Creative Officer, Joanel.

Joanel will be presenting its 2014 collection of products designed specifically for warm-weather use. Boivin says that Joanel’s presence at the IAADFS show is key to its enduring success in the travel retail arena, as the company uses the exhibition “to listen to our client base and to offer them what suits their needs.”

Joanel has a few exciting innovations prepared for this year’s show, including a new addition to its line of Mouflon bags.

The bags, which are available for men and women, will be offered in a red and navy color scheme to reflect the current trend towards nautical-themed products. Joanel will also be unveiling special travel items geared towards consumers on the go, including weekender bags, roller business suitcases, and cosmetic bags.

Rosetta Stone pushes into 2014 with travel retail initiatives Since its inception in the early 1990s, Rosetta Stone has established itself as one of the foremost purveyors of language-learning applications. With brand awareness topping 85% in North America, the company offers a range of products available in 24 different languages.

Still available as a standard CD-ROM, Rosetta Stone has seamlessly made the shift into the 21st century by offering its products as digital downloads and mobile applications. Kevin Martini, VP of Retail Sales & Marketing, says various solutions are used by “millions of individuals and tens of thousands of schools, businesses, and government organizations around the world.”

Rosetta Stone plans to launch a number of new travel retail initiatives at this year’s IAADFS exhibition, where the company hopes to reinforce awareness of its long-standing retail success with airport kiosks, says Martini. The company will be using the 2014 Duty Free Show of the Americas to accelerate its expansion into the duty free market-

place, which it aims to achieve by teaming up with retail partners who share its vision. Rosetta Stone will “unveil new interactive demo stations with sleek, locking cabinets developed specially for duty free retail applications.”

With the company’s global awareness as a language-learning brand, Martini says that Rosetta Stone is a perfect fit for the travel retail arena. He points to the success that Rosetta Stone has already had with a Dubai Duty Free chain of stores with the company’s products available at the retailer’s 12+ locations.

In the Americas, Rosetta Stone has just completed a partnership for its products to appear in its duty free stores.

As the gold standard in technology-based language learning, Rosetta Stone’s success among travelers and business executives is hardly a surprise.

The company’s new mobile solutions, available for Apple and Android devices, have made it easier than ever to learn a new language while on the go.

IAADFS Exhibitors

Hawaiian Host

prepares to dazzle in Orlando with new product offerings Hawaiian Host has announced that it will be highlighting its new products as part of the Chase International stand at this year’s Duty Free Show of the Americas. Hawaiian Host’s newest item, Coconut Caramacs, comes in a 5.3-oz package and is being launched globally.

The latest creation features coconut and infused caramel mixed with dry roasted macadamia pieces covered in creamy milk chocolate and sprinkled with toasted coconut flakes.

Hawaiian Host will also be showing new packaging for its Maui Caramacs.

These delicate dry roasted macadamias are smothered in Hawaiian Host’s exclusive house recipe caramel and covered with rich milk chocolate.

“We look forward to another great show in Orlando,” says Natalie Torres, Hawaiian Host Sales. “Business in the Americas has been excellent for us this year—our travel retail business is up by 12%. This year we will be focusing on more promotions to grow our business even further.”

Attendees to this year’s IAADFS exhibition can see Hawaiian Host’s products for themselves by visiting booth 1111.

Coconut Caramacs and Maui Caramacs, two of Hawaiian Host’s newest products, will be featured at this year’s IAADFS exhibition at booth 1111

6

AMERICAS DUTY FREE & TRAVEL RETAILING MARCH 2014

The Folding collection is a new series of eyeglasses that utilizes a concept that will be applied to both the Sunglass and Reader product lines from the company

B+D offers compact series for travelers

B+D will debut its new series of sunglasses at the upcoming IAADFS tradeshow in Orlando, designed with the traveler in mind. The Danish formed company that got its start in 1970 will be showcasing its products at the Orlando show at booth 2405.

The Folding collection is a new series of eyeglasses that utilizes a concept that will be applied to both the Sunglass and Reader product lines from the company. Its goal is to release a product that is fun, colorful, pocket-size, easy-to-carry, and could be the perfect gift as well.

The B+D Folding Readers are ultra-compact glasses that are designed for people on the move, with the ultimate portability in mind allowing them to fit perfectly in pockets, handbags or travel kits. Available colors include light blue-grey, matte brown-brown, matte metal-blue, dark grey-red, matte black-black and matte blue-brown.

The B+D Folding Sunglasses collection is designed to be a hip and fun accessory, easily carried in a pocket. The series comes with a practical exhibition display unit that can be used as a counter display or added to a sunglasses floor display in retail locations.

Available colors for the series include matte salmon/crystal brown, matte tri-color, matte blue/demi blonde, matte brown/crystal brown, matte tri-color, matte green/crystal green and matte black/crystal.

Tyko Travel Retail appoints

Worldclassbrands as Americas agent

Worldclassbrands will initially be focussing on inflight sales for Breo – particularly the new Energy, Bag Buddy, and Twilight (Classic & Curve) ranges

Tyko Travel Retail has announced the appointment of Worldclassbrands as its official travel retail agent for the Americas. Worldclassbrands will be showcasing Tyko’s exciting portfolio at the IAADFS show, booth 730, including its range of Breo watches and sunglasses, One Tribe watches and Hippie Chic watches and bracelet sets.

Tyko Director Global Travel Retail Martin Lovatt says: “We’re delighted to be working with Worldclassbrands for the Americas. I have worked with them previously and have first-hand experience of their absolute professionalism, dedication and expertise within the market. They will initially be focussing on inflight sales for Breo – particularly the new Energy, Bag Buddy, and Twilight (Classic & Curve) ranges, along with the Hippie Chic Watch and Bracelet set and One Tribe collection.

“All of these will be exclusive to travel retail within the Americas market as we are not present on the domestic market in the region.”

Alongside airline sales, Worldclassbrands will be looking to develop the ground store business for Tyko using a new Breo selfselect concept that the company is showing for the first time in Orlando.

“The time is most definitely right for Tyko brands within the Americas,” continues Lovatt.

“We’re offering something really rather different to the market place – we see ourselves as a travel lifestyle brand bringing high volume sales from remarkably great value price points both for gifting and self-purchase.”

While Tyko has a strong distribution presence within Europe, the Middle East and Asia, the company felt that its move into the Americas would be better served by using a local expert. “Worldclassbrands provides us with the local knowledge and support that we need,” continues Lovatt.

Worldclassbrands President Lenny Di Cristofano says: “We are very pleased to be working with Tyko Travel Retail; its product range is perfect for the travel retail sector in the Americas, both inflight and on the ground, combining innovation with style, fashion and fun.

We are looking forward to introducing the range to buyers at the Orlando show this year.”

2 0 1 4

IAADFS

EX HIBITOR S EXHIBITOR NAME A La Gate Carte A. Fuente & Co., Inc. Actium LLC Aero-Cos International Ltd. Agio Cigars Air-Val International, S.A. Alexander James & Co. Alexander Kalifano ALFA Brands Inc. Altimetre LLC American Caribbean Gateway American Fragrances LLC Angus Dundee Distillers PLC Artco Group ATRA Industries Inc. B+D Buch+Deichmann Bacardi Latin America Caribbean Bacchus Bardinet SAS Barrington House Premium Jamaican Cigars, Ltd. Barton & Guestier Beam Inc. Beaute Prestige International Beauty Contact Inc. Beauty2market Bodegas Williams & Humbert Bombata USA Corporation

8

AMERICAS DUTY FREE & TRAVEL RETAILING MARCH 2014

PRIMARY PRODUCT CATEGORY Services Tobacco Liquor Jewelry/Accessories/Luggage Tobacco Fragrances/Cosmetics Liquor Jewelry/Accessories/Luggage Confections/Gourmet Foods Fragrances/Cosmetics Tobacco Fragrances/Cosmetics Liquor Services Jewelry/Accessories/Luggage Jewelry/Accessories/Luggage Liquor Liquor Liquor Tobacco Liquor Liquor Fragrances/Cosmetics Fragrances/Cosmetics Fragrances/Cosmetics Liquor Jewelry/Accessories/Luggage

LOCATION 538 1007 413 1004 1340 829 813 1142 532 AtriumB 1404 2410 806 826 1304 2405 Denver Room 1336 807 1110 1300 323 Atlanta Room 2309 2404 1334 1235

EXHIBITOR NAME Braun GmbH Brown-Forman Beverages Worldwide Buckley Jewellery Ltd Bulova Corporation Bushnell Outdoor Products Caballeros Inc. Campari International SRL Camus Wines & Spirits Capella Industries CB Products Inc. CBM Inc. / Meade Ray International Chase International, Inc. Chocolat Frey AG Clarins COFINLUXE Constellation Brands Coty Prestige Crabtree & Evelyn Crislu Corporation Cross Danzka Vodka Copenhagen ApS De Kuyper Royal Distillers Design Go Ltd. Designer Parfums Desigual Destilerias Campeny, SA Devanley Lacoste Diageo Distell Latin America Distilled Spirits Council of the United States Drew Estate Duc D'O Chocolaterie NV E.T. Perfumes, Inc. Elite SRL Empire of Scents Essence Corp Estee Lauder Travel Retail Services Inc. Euroitalia SRL Falic Fashion Group Ferrero Travel Market Fervor Montreal (SAG Trading LLC) Flor de Cana Rum Fraternity Spirits World Inc. Furla Geneva Watch Group Gerard Bertrand Giowine Inc. GMP Services, Inc. Godiva Chocolatier Goldkenn SA Grupo Eguizabal Guylian NV Haleybrooke International Haribo GmbH & Co. Kg Heineken International Honora Industries Inc. I & JC Corporation I Marmol & Associates Inc. Iberjoya Inc. Ice SA Imperial Tobacco International Ltd. INCC Group International Beverage Group International Liquor and Tobacco Trading Co. Invicta Watches Ithier de Montmarin SARL Jakeman's Maple Products Jardin JC Newman Cigar Company Joanel Inc. JTI Duty Free USA, Inc. Kaloo, Clayeux & Kokeshi by Millennium Fragrances Kipling Kosta Enterprises, LLC Kronos America LLC KT&G Corporation La Martiniquaise La Toscana LAS Gear Les Vins de Pierre Montagnac L'Occitane Americas L'Oreal - Parbel

PRIMARY PRODUCT CATEGORY LOCATION Gifts/Writing Instruments 1114 Liquor 1409 Jewelry/Accessories/Luggage 835 Jewelry/Accessories/Luggage 1237 Jewelry/Accessories/Luggage 2504 Liquor 206 Liquor 613 Liquor 522 Jewelry/Accessories/Luggage 1908 Liquor 1401 Jewelry/Accessories/Luggage 1910 Liquor 1111 Confections/Gourmet Foods 733 Fragrances/Cosmetics 1717 Fragrances/Cosmetics 2317 Liquor 1239 Fragrances/Cosmetics Crystal Salons M+N Fragrances/Cosmetics 2613 Jewelry/Accessories/Luggage 739 Gifts/Writing Instruments 623 Liquor 727 Liquor 112 Jewelry/Accessories/Luggage 601 Fragrances/Cosmetics 1521 Jewelry/Accessories/Luggage AtriumA Liquor 907 Jewelry/Accessories/Luggage 1923 Liquor Alcove B Liquor 1105 Liquor 1439 Tobacco 1307 Confections/Gourmet Foods 432 Fragrances/Cosmetics 2501 Jewelry/Accessories/Luggage 1706 Fragrances/Cosmetics 2203 Fragrances/Cosmetics 1903 Fragrances/Cosmetics Crystal Salons K+L Fragrances/Cosmetics 2101 Fragrances/Cosmetics 2217 Confections/Gourmet Foods 838 Jewelry/Accessories/Luggage 409 Liquor 1223 Liquor 828 Jewelry/Accessories/Luggage 2223 Jewelry/Accessories/Luggage 900 Liquor 436 Liquor 1101 Fragrances/Cosmetics 1716 Confections/Gourmet Foods 823 Confections/Gourmet Foods 528 Liquor 110 Confections/Gourmet Foods 1309 Liquor 207, 208, 309 Confections/Gourmet Foods 1234 Liquor 1015 Jewelry/Accessories/Luggage 431 Jewelry/Accessories/Luggage 122 Fragrances/Cosmetics 123 Jewelry/Accessories/Luggage 1335 Jewelry/Accessories/Luggage 2408 Tobacco 713 Fragrances/Cosmetics 2109 Liquor 609 Liquor 437 Jewelry/Accessories/Luggage 107 Fragrances/Cosmetics 231 Confections/Gourmet Foods 802 Jewelry/Accessories/Luggage 1400a Tobacco 1005 Jewelry/Accessories/Luggage 433 Tobacco 1421 Fragrances/Cosmetics 228 Jewelry/Accessories/Luggage 2209 Fragrances/Cosmetics 1720 Jewelry/Accessories/Luggage 2409 Tobacco 931 Liquor 809 Liquor 1229 Gifts/Writing Instruments 1301, 1400, 2207 Liquor 438 Fragrances/Cosmetics 1803 Fragrances/Cosmetics Canary Salon 4

EXHIBITOR NAME Lorience Paris Luxottica Group LVDG Group / Rabbco Inc. Macduff International Ltd. Majorica Marchon Eyewear Marcolin USA Marie Brizard Mars International Travel Retail Maui Jim Inc. McCormick Distilling Co., Inc. Micys Company Spa Miguel Torres, SA Monarq Group Mondelez World Travel Retail LLC Moroccanoil Inc. Motta Internacional SA Naftali Inc. Nalsani SA (Totto) Nestle International Travel Retail SA Nipoc Inc. Nishi Pearls NJOY Inc. Oettinger Davidoff AG Omron Healthcare Inc. Orlane SA Palm Beach Beaute LLC Pan American Properties Corp.

Parfums Jacques Bogart Parlux Ltd. Patron Spirits International AG PBG, S.A. (Premium Brands Group, SA) Perfetti Van Melle Global Travel Retail Perfumes Y Diseno Comercial S.L. Phenix Business Corp Philip Morris Duty Free, Inc. Philippe Gerard Enterprises, Inc. Premier Global Trading, Inc. Prowood Wine & Spirits Inc. PT-Switzerland GmbH Puig Panama Reba Americas LLC Remy Cointreau Travel Retail Americas Revlon Ritter Sport Rituals Cosmetics Rosetta Stone Russ Berrie Safilo Far East Sayan Inc. ScentStory Shiseido Travel Retail Americas Shopper Shop Inc. SNI / Sharper Image Solar Time Ltd. Specialty Brands Stansfeld Scott Inc. Storck Travel Retail Ltd. Swarovski/ Lola and Grace Tairo International TDL International Inc. Tea Forte The Hershey Company Toxic Eyewear/Opticaset Inc. Travalo Travel Blue Ltd. Travel Retail Consulting Travel Retail Distribution Group Underberg Group Varela Hermanos SA Victorinox Swiss Army Victorinox Travel Gear (AffluentBrands) Wefort Inc. Wente Vineyards Wildfox Couture William Grant & Sons Wonderful Pistachios World Equity Brand Builders LLC Worldclassbrands Y Lucas-Calcraft SA Zippo Manufacturing Company Zylangia

PRIMARY PRODUCT CATEGORY Fragrances/Cosmetics Jewelry/Accessories/Luggage Fragrances/Cosmetics Liquor Jewelry/Accessories/Luggage Jewelry/Accessories/Luggage Jewelry/Accessories/Luggage Liquor Confections/Gourmet Foods Jewelry/Accessories/Luggage Liquor Fragrances/Cosmetics Liquor Liquor Confections/Gourmet Foods Fragrances/Cosmetics Liquor Jewelry/Accessories/Luggage Jewelry/Accessories/Luggage Confections/Gourmet Foods Gifts/Writing Instruments Jewelry/Accessories/Luggage Tobacco Tobacco Gifts/Writing Instruments Fragrances/Cosmetics Fragrances/Cosmetics Liquor Fragrances/Cosmetics Fragrances/Cosmetics Liquor Liquor Confections/Gourmet Foods Fragrances/Cosmetics Liquor Tobacco Fragrances/Cosmetics Fragrances/Cosmetics Liquor Jewelry/Accessories/Luggage Fragrances/Cosmetics Fragrances/Cosmetics Liquor Fragrances/Cosmetics Confections/Gourmet Foods Fragrances/Cosmetics Gifts/Writing Instruments Gifts/Writing Instruments Jewelry/Accessories/Luggage Jewelry/Accessories/Luggage Fragrances/Cosmetics Fragrances/Cosmetics Services Jewelry/Accessories/Luggage Jewelry/Accessories/Luggage Liquor Liquor Confections/Gourmet Foods Jewelry/Accessories/Luggage Fragrances/Cosmetics Confections/Gourmet Foods Confections/Gourmet Foods Confections/Gourmet Foods Jewelry/Accessories/Luggage Fragrances/Cosmetics Jewelry/Accessories/Luggage Liquor Gifts/Writing Instruments Liquor Liquor Jewelry/Accessories/Luggage Jewelry/Accessories/Luggage Gifts/Writing Instruments Liquor Jewelry/Accessories/Luggage Liquor Confections/Gourmet Foods Liquor Jewelry/Accessories/Luggage Confections/Gourmet Foods Gifts/Writing Instruments Fragrances/Cosmetics

LOCATION 1811 2117 2517 1205 423 1709 1515 701 523 1703 801 1917 400a 1037 315 2601 Chicago Room 435 322 1123 2600 1518 542 1201 741 2111 2521 1305 2017 1700 531 939 1329 1817 700a 301 1620 1708 1104 1516 Crystal Salons P+Q 2401 113 723 1031 1520 1512 1339 2417 1809 2307 Boston Room 800 1106 1204 703, 707 201 508 1514 Crystal Salon J1A 1207 1433 1315 2617 2500 901 1129 1323 832 1001 223 227, 326 2616 333 337 100 1438 923 730 429 2507 2303

www.dutyfreemagazine.ca AMERICAS DUTY FREE & TRAVEL RETAILING

9

ys Cr tal 26

26

21 19

26

26

16

25

17

25

24 17

Crystal P+Q 17

05 24

23

09

Pa lm

24

22

08

17

24

25

0

10

sB all

24 09

22

En tra nc e

04

09

23

07

24

03

22

21 17

Crystal K+L

03 09

e

19

En

17

tra

nc

e

21

e

En nc tra

10

En

e

18

nc

17

tra

21

En

01

in

tra

nc

Ma

This way to Atrium exhibit space and Hall of Cities Rooms, including Atlanta, Boston, Chicago, and Denver Rooms

22

21

11

20

19

17

23

22

07

23

A

ro

J1

23

23

tal

om

ys

s

Cr Crystal M+N

17

20

s

E

18

25

om

Re

ro

str oo

26

22

ms

ll Ba

e

nc

a ntr

19

17

19

18

09

18

16

GI

e

nc tra En

17

113 112

ST

RA

e

nc

2 0 1 4

2 110

a ntr

FLOOR PLAN

ON

107

E in

TRADE SHOW

TI

Ma

IAADFS AMERICAS DUTY FREE & TRAVEL RETAILING MARCH 2014

Canary 4 17

RE

10

123

00

15

12

15

14

17

06

15

03

17

08

15 15

16

122

e

20 15 1

nc

03

18

tra

09

17

En

16

20

17

21

15

8 51

2

03

08

11

17

19

20

17

Restrooms 100

Emergency Exit only No Entrance

2

01

04

26 00

26 01

25 07

26

13

IAADFS Duty Free Show of the Americas March 9-12, 2014 Orlando World Center Marriott, Orlando, Florida

25

Cypress Ballrooms

00

1 40

25

2

ce

an

tr En

1142

tra

nc

e

542

En

741 1239

436

1037

435

835 333

432

433

733

532

431

231

228

531

429 227

326

223

322

423

523

522

623

413

923

823

1015

813

713

207

409

508

301

601

707

806

Secondary Entrance/Exit

1329

1123

1223

1323

703

802

701

800

801

1421

1315

1111 1309

807

907

1007

1106

1005

1104

1207 1105

900

901 400a

1229

809

609

1004

201

1335

1129

1114

1110

309

1334

1001

1204

1409

1307

1205

1304

1305

1404

1201

1300

1301

1400

1401

1101 1400a

700a Emergency Exit only No Entrance

1439

826

723

613

1235

1438

1031

829

828

528

1336

1433 931

730

727

323

1234

1339

1237

832

315

208

206

939

739

538

437 337

1340 838

438

Emergency Exit only No Entrance

Emergency Exit only No Entrance

Emergency Exit only No Entrance

Emergency Exit only No Entrance

Secondary Entrance/Exit Restrooms Exhibitor Service Center

Alcove A

Alcove B

www.dutyfreemagazine.ca AMERICAS DUTY FREE & TRAVEL RETAILING

11