How the Financial Press Decides What Makes Economic News By Constance Mitchell Ford GIC Abroad in Ireland June 11, 2007
The Demographic Profile of WSJ Readers
GENDER
Base: Total respondents Source: 2007 Wall Street Journal Subscriber Study
3
AGE
Base: Total respondents Source: 2007 Wall Street Journal Subscriber Study
4
EDUCATION
Base: Total respondents Source: 2007 Wall Street Journal Subscriber Study
5
PRIMARY BUSINESS
Base: Those employed in business/professions Source: 2007 Wall Street Journal Subscriber Study
6
JOB TITLE
Base: Those employed in business/professions Source: 2007 Wall Street Journal Subscriber Study
7
COMPANY SIZE - EMPLOYEES
Base: Those employed in business/professions Source: 2007 Wall Street Journal Subscriber Study
8
AVERAGE HHI
Base: Total respondents Source: 2007 Wall Street Journal Subscriber Study
9
AVERAGE VALUE OF INVESTMENTS
Base: Household holds any of investments listed Source: 2007 Wall Street Journal Subscriber Study
10
AVERAGE HH NET WORTH
Base: Total respondents Source: 2007 Wall Street Journal Subscriber Study
11
Best Read Columns and Features Top 20 in 2007 1. What’s News on Page One
11. Review and Outlook
2. Personal Finance in PJ
12. Travel in Pursuits
3. Features Stories in A
13. Reviews in Weekend
4. Health in PJ
14. Leisure & Arts
5. Heard on the Street
15. Books
6. Travel in PJ
16. Entertainment/Culture
7. Abreast of the Market
17. Weekend Advisor
8. Travel in Weekend
18. Politics & Economics
9. Gadgets
19. Leading the News
10.Technology
20. Home & Family
12
NBC-WSJ Poll (April 2007) Which one or two of these items do you think should be the top priorities for President Bush? The War in Iraq
50%
Health care
23
Illegal immigration
21
Terrorism
18
Energy and cost of gas
18
Job creation and economic growth
16
The environment and global warming
12
Reducing the federal budget deficit
8
Other
1
All equally
5
13
Top WSJ Articles Viewed this year on WSJ.Com 1. Stocks Slide Worldwide 2. Threat for Big Media: Guerrilla Video Sites 3. Your Home isn’t the Investment You Think 4. Vista: Worthy, Largely Unexciting 5. Trouble on West Outer Drive 6. A Billionaire Divorce 7. Digital Brush Fire Spurs Fall of Imus 8. Finding a Replacement for Imus won’t be easy 9. CEO Compensation Scorecard 10.From PC to TV, via Apple
14
Top Viewed Economic Articles on WSJ.COM 116. Fashion Faux Pas Hurts Wal-Mart 117. Economy Poised for Rebound, Forecasters Say 118. Is Investing in Real Estate Justified
148. Will Al Gore Melt? 149. Greenspan Warns of Possible Recession 150. Avoiding Junk Programs on Your New PC
15
WSJ.COM’s New Economics Blog
16
WSJ.COM’s Federal Reserve Monitor
17