Cutting Edge

by Frank Legato

Quick Custom Intelligence’s QCI Platform solution has claimed the market leadership position with installations in over 2,000 sites worldwide, including deployment in 40 large-scale resorts in North America.

The QCI Platform delivers a unified gaming platform that aligns the operator’s marketing, player development and casino operations around one view of the data. This is accomplished with scalable technology that deciphers player behavior at a deep level which enables hosts, marketing executives and casino operations to act in a modern, data-enriched environment.

Gaming operations benefit from the QCI Platform in several areas: QCI Host, QCI Marketing and QCI Slots. QCI Host has 1,000-plus hosts using the tool daily, making it the most successful and widely used tool in the industry. It’s built for hosts and host managers—turning hosts into heroes by creating unforgettable, personalized experiences for players that consistently bring them back.

QCI Marketing manages the operator’s campaigns and applies AI algorithms to customer data through an easy-to-use, intuitive marketing tool. QCI Slots unlocks deep insights into the complex dynamics of the modern gaming floor. The QCI Platform’s newest module, the Slot Optimization Tool, recommends which games to remove from the floor, games to add, and the optimal location to place them.

At its core, the QCI Platform is a highly repeatable solution. It’s a hyper-scale, version-controlled and customer-centric tool that allows casinos to gain true operational efficiencies specific to their needs. And because the design is highly configurable, it is easily customized to individual requirements and provides a seamless upgrade process. It is this hyper-scale capacity which allows QCI to upgrade highly configured sites with the latest capabilities with zero site-specific adjustments.

The upgrade process is typically completed in less than 15 minutes with zero interruption to operations.

The QCI platform is an innovative solution that allows for hybrid and hybrid-cloud deployment of an operational multi-site, multi-tenant, real-time version control platform. This data-driven software allows for quick, informed decisions in the ever-changing world of the casino industry and assists casinos in their efforts to optimize resources and profits, manage marketing campaigns, and increase customer loyalty.

For more information, visit QuickCustomIntelligence.com.