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EXHIBITOR LIST | PROGRESSIVE PRODUCTS | 2017 GGB GAMING & TECHNOLOGY AWARDS

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publication


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CONTENTS

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2016 publication

COVER STORY

The AGEM Factor

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The fast-growing Association of Gaming Equipment Manufacturers brings the supply sector of the gaming industry together and advocates for the common goals of all. BY ROGER GROS

FEATURE

THE EVENTS G2E Keynote Address

NIGA CHAIRMAN ERNIE STEVENS AND AGA PRESIDENT GEOFF FREEMAN

16

Casino Entertainment Awards

46

Global Gaming Women at G2E

48

iGaming Congress

50

Security and Surveillance

52

Cintas Ultra-Lounge Fashion Show

54

GGB Gaming & Technology Awards

56

WHAT, WHERE, WHEN?

Skill Set

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As suppliers and operators come together to create a new genre of skill-based gaming for the slot floor, games for the millennials are beginning to take shape. BY DAVE BONTEMPO

COLUMN

Big Data

32

The Golden Rule

BY ANDREW CARDNO

DEPARTMENTS

G2E At-A-Glance

14

Conference Program

18

G2E Exhibit Floor Map

34

G2E Exhibitor Directory

36

G2E Welcome BY GEOFF FREEMAN Casino Communications ED SEVERAL, SENIOR VICE PRESIDENT GENERAL MANAGER, REED EXHIBITIONS WITH

AND

Progressive Products

4 6 20

A guide to innovation on the G2E floor BY FRANK LEGATO

CORPORATE PROFILES 58 60 61 62 64 66 66 67 67 68 68

Acres 4.0 Agilysys AGS Greenberg Traurig Konami Gaming Ainsworth Game Technology Alternative Gaming Solutions Aristocrat Technologies Best Gaming Technology Cintas Crane Payment Innovations

69 69 70 70 71 71 72 72

DataSpade DEQ Systems Corp. DiTronics Everi GameCo Gasser Chair Company Genesis Gaming Gaming Laboratories International 73 Incredible Technologies 73 Innovation Group

74 Inspired Gaming 74 International Game Technology 75 JCM Global 75 Novomatic Americas 76 Quixant 76 RPM Advertising 77 Rymax Marketing Services 77 Scientific Games 78 Sightline Payments 78 VizExplorer

ON THE COVER: Tom Jingoli, President, Association of Gaming Equipment Manufacturers, and Chief Administrative Officer, Konami Gaming

G2E Preview 2016 | 3


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g2e welcome

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Welcome to G2E 2016

13 T H A N N UA L | 2 016 G2E PREVIEW STAFF

Roger Gros, PUBLISHER rgros@ggbmagazine.com

G2E 2016 REPRESENTING THE EVOLVING GAMING INDUSTRY

F

Frank Legato, EDITOR flegato@ggbmagazine.com Robert Rossiello, ART DIRECTOR rross@casinoconnection.com

by Geoff Freeman

rom the impact of the 2016 election on gaming to casinos’ opportunity to invest in eSports to appealing to the next generation of customers, this year’s Global Gaming Expo (G2E) will feature robust conversation on the industry’s hottest topics to prepare attendees for the rapidly growing casino gaming landscape. Presented by the American Gaming Association (AGA), the world’s premier international gaming trade show and conference returns to Las Vegas September 27–29 at the Sands Expo and Convention Center. Through a superior gaming floor and extended, comprehensive seminar tracks, attendees will experience firsthand the future of the casino gaming industry, as well as explore a variety of ways to increase their bottom line. Additionally, for the first time, AGA is offering a discount—50 percent off of registration fees—to its members. In another first for the trade show, AGA will partner with the National Indian Gaming Association (NIGA) for a keynote opening session on Tuesday morning with Chairman Ernie Stevens to discuss the further unification of the casino industry’s two key sectors— tribal and commercial. In addition, attendees will be treated to dynamic keynote speeches all three days by marquee personalities representing business, sports and gaming. Further, due to popular demand, G2E 2016 will bring back its seminar tracks for Tuesday and Wednesday allowing attendees to explore multiple categories in-depth, including tribal interests, gaming policy, emerging gaming methods, career development and casino property products. We introduced the topic of eSports at last year’s show, and the industry is growing at lightning speed. This year, gaming professionals will gain an understanding of the structure of this potentially lucrative business opportunity for casinos through sessions on eSports professional leagues, key demographics and the challenges involved with compliance and responsible gaming. In one seminar, we will take a deeper dive into the largest segment in the market today—millennials. The seminar will explore 4 | G2E Preview 2016

John Buyachek SALES & MARKETING DIRECTOR

jbchek@ggbmagazine.com Floyd Sembler

the different ways to attract this lucrative market—which has surpassed baby boomers in size and shows a lower propensity for gambling than past generations—by examining the group’s spending and behavioral habits. Additionally, with G2E taking place just three weeks before the first-ever presidential debate in Las Vegas and a little more than a month before Election Day, attendees will receive an inside look into how the election will play a crucial role in the future of the casino gaming industry. During a special speed session discussion, experts will explore the potential post-election scenarios and gaming-specific legislation proprieties. Other notable seminars will dig into topics including the latest innovations in gaming methods and products with iGaming, table games and slots. While walking the show floor, attendees will experience a new Integrated Resort Experience. Broken into four major segments—Hospitality Concepts, Technology Solutions, Food and Beverage and Entertainment—the Integrated Resort Experience, which will now be anchored on one end of the main show floor, will feature non-gaming exhibitors focused on how to attract casino guests for longer and more engaged hotel stays. As part of the Integrated Resort Experience, a one-day spa association workshop will showcase how spas can boost a company’s brand with their ability to capture and retain guests. With these features, AGA is focused on the evolution of G2E to ensure it keeps up with the constantly evolving industry. Casino gaming is entering an exciting era with new trends, technology and opportunities that will power the $240 billion sector into the future. G2E 2016 will deliver a platform for all gaming-related businesses to equip themselves with the tools that will allow them to thrive for years to come. Thank you for your support, and I look forward to seeing you in Las Vegas. Geoff Freeman is president and CEO of the American Gaming Association. Follow him on Twitter: @GeoffFreemanAGA.

BUSINESS DEVELOPMENT MANAGER

fsembler@ggbmagazine.com Becky Kingman-Gros, CHIEF OPERATING OFFICER bkingros@ggbmagazine.com CONTRIBUTING EDITORS

Dave Bontempo and Pamela Jones COLUMNISTS

Andrew Cardno and Geoff Freeman EDITORIAL ADVISORY BOARD PRESIDENT, ARMENI ENTERPRISES

Rino Armeni,

• Mark A. Birtha,

SENIOR VICE PRESIDENT AND GENERAL MANAGER, HARD ROCK INTERNATIONAL

• Julie Brinkerhoff-Jacobs, PRESIDENT, LIFESCAPES INTERNATIONAL

• Nicholas Casiello Jr.,

SHAREHOLDER, FOX ROTHSCHILD

• Jeffrey Compton,

PUBLISHER, CDC E-REPORTS

• Geoff Freeman, PRESIDENT & CEO, AMERICAN GAMING ASSOCIATION

• Dean Macomber, PRESIDENT, MACOMBER INTERNATIONAL, INC.

• Stephen Martino,

DIRECTOR, MARYLAND LOTTERY AND GAMING CONTROL AGENCY

• Jim Rafferty,

PRESIDENT, RAFFERTY & ASSOCIATES

• Thomas Reilly, GENERAL MANAGER, ACSC PRODUCT GROUP EASTERN REGION VICE PRESIDENT, BALLY SYSTEMS • Steven M. Rittvo, President, THE INNOVATION GROUP • Katherine Spilde, EXECUTIVE DIRECTOR, SYCUAN GAMING INSTITUTE, SAN DIEGO STATE UNIVERSITY

• Ernie Stevens, Jr., CHAIRMAN, NATIONAL INDIAN GAMING ASSOCIATION

• Roy Student, President, APPLIED MANAGEMENT STRATEGIES

• David D. Waddell, PARTNER REGULATORY MANAGEMENT COUNSELORS PC CASINO CONNECTION INTERNATIONAL, LLC.

921 American Pacific Dr., Suite 304, Henderson, NV 89014 702-248-1565 • 702-248-1567 (fax) www.ggbmagazine.com

The views and opinions expressed by the writers and columnists of G2E PREVIEW are not necessarily the views of the publisher or editor. Copyright 2016 Casino Connection International. Las Vegas, Nev. 89118 G2E PREVIEW is published annually by Casino Connection International, LLC. Printed in Missouri, USA. Postmaster: Send Change of Address forms to:

Global Gaming Business 921 American Pacific Dr., Suite 180304, Henderson, NV 89014

Official Publication


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See your slot floor in a whole new light.

Visit AGS at G2E booth #1253 for a closer look. PlayAGS.com © 2016, AGS, LLC. All Rights Reserved. AGS and American Gaming Systems are registered trademarks of AGS, LLC.

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QA

CASINO g2e casinoCOMMUNICATIONS communications

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Ed Several,

Senior Vice President and General Manager, Reed Exhibitions

2E makes some dramatic changes both in floor space and content in 2016. Ed Several, in his second year at the helm of G2E, is senior vice president and general manager of Reed Exhibitions, with responsibility for several other large trade shows besides G2E. Since the beginning, Several has taken a personal interest in G2E and introduced some unique ideas, most importantly the Integrated Resort Experience, an offshoot of the G2E show floor that concentrates on nongaming amenities, and this year will be joined with G2E on the same exhibit floor. Together with the team at the American Gaming Association, Several promises to take G2E to the next level and provide the gaming industry with the most cuttingedge conference and trade show in years.

G2E PREVIEW: This is your second

year at G2E, and you have truly made a huge impact on the success of the show. Tell us how you expect the show to grow this year.

ED SEVERAL: Together with the American Gaming Association, the G2E team has worked hard to bring more exhibitions across every gaming category, offering even more selection and variety for attendees. This year’s event will also feature enhanced seminars focused on addressing the key issues that casino operators wrestle with every day. Together, more education focused on improving business outcomes, along with an expanded variety of exhibitors, will make this year’s G2E the most valuable ever.

You recently saw a nice increase in exhibit space and attendance at G2E Asia in Macau, which Reed also operates. Will G2E have a similar increase in 2016? With more exhibiting companies and more exhibit space sold, G2E 2016 is already larger than it was in 2015. Our attendance is running ahead of last year, and we are pleased to be attracting key decision-makers from every significant casino in North America at our event. 6 | G2E Preview 2016

Last year, the establishment of the Integrated Resort Experience brought lots of non-gaming elements into the show. Tell us how this will be different and better this year.

have the opportunity to discuss what types of wagering have generated the largest consumer demand, review its current impact and explore what the future holds for this growing market.

We’ve listened to our customers and moved the Integrated Resort Experience directly onto the show floor. This will further combine non-gaming with traditional gaming, and offer attendees new ways of driving revenue from alternate sources. Gaming will always be at the heart of our event, and Integrated Resort Experience, now located as part of the show floor, further reinforces how gaming and non-gaming can work together to grow a casino’s total revenue.

eSports is also an important element of the casinos in 2016. Will G2E address this growing segment?

Sports betting seems to be a central theme in the show this year. Your partner, the AGA, has made it a central part of its goals. What can we expect out of G2E in this regard? We applaud the effort the American Gaming Association has put forth to progress legalized sports betting in the United States. Our education sessions will cover this topic, and we will have several networking sessions for the industry to discuss this very important initiative. Education session attendees will

eSports may be the next big business opportunity for casinos. With it opens channels for new customers and revenue streams as well as challenges with compliance and responsible gaming. Education attendees will learn how to stay ahead of this new wave by understanding the structure of eSports professional leagues, the demographics of players and spectators and insights into regulatory challenges. This is an exciting and growing area, and to provide the G2E audience with an up-close and personal experience, we will not only have education sessions covering eSports, but an actual, live competition featuring some of the best eSports players in the world right on the show floor. This means attendees will not only be able to learn in classrooms, but experience it live with the ability to ask questions and meet the players. continued on pg. 8


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L E AV E N O S PA C E U N P L AY E D

The new Concerto SeleXion™ multi-game features everything you love about Concerto™. Its premium sleek design, holographic lighting, expanded processing power, and high definition cinematic display, now comes with 10x the game themes in a single machine, giving your players the ultimate choice in Konami gameplay. Filled with the speed and reliability SeleXion is known for, this new member to the Concerto family delivers dependable results to make every space count. gaming.konami.com See Konami’s complete Concerto lineup at G2E Booth #1154.


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To better serve the industry, we convened a panel of experts to share the challenges that many of us face today. Some of these experts include speakers from outside of the industry who can teach casino operators new tactics and provide fresh insights.

G2E’s conference has been rebranded to Elevated Education sessions. What has changed, and what should conference attendees expect to experience when they arrive in September?

focused on offering games, products and services for the Indian gaming market, with even more coming on board this year. Finally, NIGA will again host its exhibit and lounge space in a prime location on the G2E show floor.

Visitors to the 2016 G2E show will experience a more efficient show floor. Believe it or not, we went through a number of versions of floor plans before finalizing this year’s layout. Our new floor will feature a horseshoe-shaped aisle with clear cross aisles to maximize flow to all areas. As mentioned before, we’ve added the Integrated Resort Experience to the main floor and enhanced our lounge areas to include charging stations and more areas for networking. Based on feedback, we’ve added more healthy food choices and increased the variety of foods available. In addition, we’ve placed food options in the main lobby as well as more within the main show floor.

Education at G2E this year will be like never before. To better serve the industry, we convened a panel of experts to share the challenges that many of us face today. Some of these experts include speakers from outside of the industry who can teach casino operators new tactics and provide fresh insights. We have also secured top industry specialists to address key business issues that keep casino and iGaming operators up at night. Education attendees may participate in our very first professional development track, The floor is also home to many This year’s G2E floor will feature a horseshoe-shaped as well as sessions that focus on different areas devoted to special aisle with clear cross aisles to maximize flow to all areas addressing generational differences disciplines, like table games, that are a particular struggle for the casino Tell us about the interactive tools that iGaming, security and surveillance, and industry. In addition, we have redesigned G2E is offering to assist both exhibitors more. Does this work for both exhibitors each seminar room based on input from an and attendees to get the most out of and attendees? education consultant, with seating the show. designed to improve the way you learn. Our new floor plan has been designed to Each conference attendee will be sure to We are excited to offer the most innovaenable attendees to quickly and easily find leave with the skills they need to advance tive mobile app in the history of G2E exhibitors, as they have been more closely their business. Sessions begin September from the same company used by South by grouped within the category products they 26 and run through September 29. Southwest, the Olympics, Salesforce.com offer. With the combination of a new and many others. We’ve customized this floor layout and the mobile app with Indian gaming is always a big part of the tool especially for G2E to ensure an effigeolocation and mapping capabilities, this G2E conference program. What are you cient and interactive experience at the will be the most efficient show floor to doing to ensure that tribal government event. This new and improved mobile app navigate in all of our show’s history. gaming remains a big part of the show? will make G2E a truly accessible event. In addition, we have developed a customized With such a dynamic plan for this year’s Indian gaming is a vital part of the G2E matchmaking program for pairing G2E, what does this say about the growth family. This year we are honored to have and health of the casino industry and its exhibitors with attendees based on their Chairman Ernie Stevens, Jr., the chairman largest trade show and conference? shared interests of products and services. and national spokesman for the National This initiative will ensure that the right Indian Gaming Association, appear with relationships are made, and will help G2E is an annual barometer of the indusAmerican Gaming Association CEO Geoff curate business for all. try, and based on the fact that the event Freeman in our opening keynote. In addiwill be larger than last year and attendance tion, we have worked very closely with The G2E show floor has been reconfigis well ahead, along with the many new NIGA to expand and present critical Indian ured this year in many ways. Tell us games, products and services to be introgaming education as part of the G2E semihow that’s going to benefit the attendees duced, the industry is healthy and we look nar program. Many of our exhibitors are and exhibitors. forward to a very prosperous year ahead. 8 | G2E Preview 2016


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HAPPY ANNIVERSARY EVERI! Everi is thrilled to celebrate its first-year anniversary as the gaming industry’s only supplier to offer a comprehensive payments and gaming products portfolio that powers the casino floor. From efficient payments solutions that streamline casino operations to exciting games and cabinets that resonate with players, Everi has you covered with products designed to enhance the full enterprise value proposition. Visit us at booth #1116 at G2E 2016 or learn more at everi.com.

Powers the casino floor.™

844-EVERI24 everi.com


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Better Players,

Better Rewards?

How skill games could transform the way slot games are played By Dave Bontempo

E

xpand the skill-games debate. Make it white hot.

The subject that caught traction at G2E 2015, with several companies displaying products to emphasize game skill and player interaction, breathes new fire. Regulatory trends in Nevada and New Jersey formally bless this niche of new-world slot revenue via old-school game themes. State agencies outlined rules by which companies must operate it, stoking the flames of millennial mystique. “Whenever there are new regs and standards, there is a lot of hype around it,” says Kent Young, the founder of Reno-based Spin Games. “You hear about this from all segments of the market. There is obviously a huge push to come up with a millennial product, and a lot of people see skill-based games as the Holy Grail to that assessment.” The assessment has origins in technology fundamentals. Blaine Graboyes, the CEO of New York-based GameCo, labels an eSports-led internet video game audience of about 70 million as the seeds of a brick-and-mortar windfall. Video game events sell out major sports arenas. Even a small crossover of that group into the casino realm would produce significant revenue. “This was one of the hot topics at G2E last year, and I think it will be the topic this year, whether you want to call this eSports or video games,” Graboyes predicts. “Many operators have told me that if you could bring the eSports experience into a casino, that would be phenomenal. Right now, it’s the greatest thing you’ve never heard of.” And that will change. The age of interactive, ego-centric video game play, replete with leaderboards and bonus rounds, finds a market ripe for game infusion. Slot machine wagering in Nevada has declined by nearly 25 percent in the last 10 years. That’s a seismic plunge for a sector that had overtaken table games, particularly craps, as the gaming 10 | G2E Preview 2016

industry bellwether. A void has emerged. An aging population, the influx of online alternatives and the generational jockeying of boomers, millennials and Gen Xers form a melting pot for the slot-type dollar. Will the group that grew up on arcades find a home inside a casino that emphasizes their favorite game? Companies approach the question from different vantage points.

The Dream

GAMECO, BASED IN NEW YORK, was founded by video game, casino gaming, technology and live-event veterans. It hopes to parlay that talent blend into a major product rollout before G2E. The company has applied for approval in New Jersey, as well as GLI elsewhere. GameCo wants to unveil a new game title every month starting in 2017 and expand to several states each year. The video gaming machine (VGM) is the product targeted for casino floors. VGM incorporates the elements of arcade games into the look and feel of slot machines. It will have a bill validator, TITO printer and a chair or stool, but may also take on the standing configuration linked to arcade machines. Games will be familiar titles from top publishers, featuring first-person action, sports, racing and fighting games in a 30-second to 90-second time span. While state regulations require minimum payback percentages, usually 85 percent or higher, the GameCo VGM will likely contain a hold of about 10 percent, with the typical action lasting 45 seconds. The initial game, Danger Arena, will be random in its display of about 5,000 maps, denoting a course of play. The skill element involves players trying to kill up to 10 robots, with a performance of five or above constituting a payout. There will be seven pay denominations ranging from 50 cents to $25, Graboyes indicates.


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This was one of the hot topics at G2E last year, and I think it will be the topic this year. Many operators have told me that if you could bring the eSports experience into a casino, that would be phenomenal. Right now, it’s the greatest thing you’ve never heard of.

GameCo CEO Blaine Graboyes

The demographics for this action are widespread. “If you do a four-part test and ask people first if they are over 21, second if they are in the top household income, third if they play video games and fourth if they visit casinos at least once a year, you come to a total of approximately 23 million Americans,” Graboyes asserts. “When you break that down, you have about 9 million millennials, 8 million Gen Xers and believe it or not, about 6 million boomers. So much of the discussion in the casino world is millennials, millennials, millennials. Granted, that group is a big segment. But there are many people who grew up playing video games who are not slot players. You want to find a home for the player, regardless of that person’s age.” Will patrons embrace the game time? Slots produce quick outcomes, while classic arcade-style games award longer time to a skilled player. “I’m in awe of how optimized the slot machines have become,” Graboyes says. “The pace of gambling is tremendous. You often have an outcome every eight or nine seconds. We won’t match that on day one, but I’m confident we can at least

much else at a casino because they don’t want the random, passive experience of the slot machine. We’re bringing the video-game experience to the casino floor, or perhaps the eSports experience.”

AGEM’s Interested Eye

“THE BIGGEST CHALLENGE FOR GAME DEVELOPERS working to solve this new puzzle is just how much to reward the better skill players without someone penalizing the less skilled,” says Marcus Prater, executive director of the Association of Gaming Equipment Manufacturers, whose member companies deliver the machines many skill-based games will be played on. AGEM works to further the interests of gaming equipment suppliers through political action, regulatory influence and trade show partnerships. “At the end of the day, the game companies and machine companies have to certify both to regulators and their customers a payback percentage that can be counted on,” Prater adds. The group will closely monitor developments. The AGEM roster includes several industry kingpins, from IGT to Scientific Games, Konami, Gaming Partners International and Aristocrat Technologies, just to name a few. Prater believes it may soon be time to place theories of skill, payback percentage and time on device into practice. Focus groups and mathematicians can run only so many probabilities in their labs. Bring the games to the floor and tweak the payout percentages if necessary, he concludes. Prater cites Frogger as an ideal skill-based casino game, and says Konami is working on one. (The company released an RNG-based slot version of the game last year.) Set to music and sound effects, the frog tries to cross the road and the river to reach a home base, with bonuses based upon speed. “It’s a perfect game for this time,” he says. “The first few levels are fairly easily attainable and then, as you know, the highway speeds up, the Gamblit’s Grab Poker, which was featured at G2E waterway speeds up and the game becomes harder last year, combines both skill and social interaction and harder. It’s just like the arcade experience.” Prater suggests that baby boomers don’t neceshit the floor averages (to justify their presence.)” sarily have to yield the floor to millennials. He also believes operaGameCo plans to unveil core, mid-core and casual brands, to tors can tailor this innovation to specific needs. entice an array of new customers, Graboyes says. “A sound casino marketing implementation, I think, is to pro“From a game perspective, this provides a level of entertainmote the hell out of it,” he says. “Give it its own environment, its ment for our audience that does not exist,” he says. “From a casiown area, its own signage. You want to tell the world that these no perspective, we are bringing a new audience of gamers onto are groundbreaking new games, available only here, and if you the casino floor. Maybe they go to the clubs and bars but not beat the game, you can win more money.” G2E Preview 2016 | 11


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You hear about this from all segments of the market. There is obviously a huge push to come up with a millennial product, and a lot of people see skill-based games as the Holy Grail.

The Calculated Spin

SPIN GAMES PROVIDES HIGH-PERFORMING, turn-key technology, premium slot content, and “out of the box” innovations. It has a strong intellectual property portfolio including patents for the Roc Robust Online Client and MIG (Multiplayer Interactive Gaming), among other brands. Young acknowledges the potential for skill-based games, but tempers his enthusiasm. “The way we have designed this in the past is as a base game and a bonus component that is skill-based,” he says. “It’s always going to be, say, 85 percent return just on the slot-based game and the player has the opportunity to get perhaps 8 percent more, or zero, depending upon what happens in a given bonus round.” Young says the right-place, right-time adage of luck pertaining to slots can be altered and lead to bigger payouts via skill—but how big is that dynamic? “I think the skill-based players are going to represent a relatively small segment of the market,” he says. “Contrary to what a lot of other people think, I believe these will be niche products initially, and then they may grow depending upon their success. This is an idea in which you will have to crawl before you walk.” Young addresses the millennial market from a different perspective than many others. “We are bullish on the interactive side of gaming, like changing the platform the millennials play on,” he says. “You can play bingo on your own phone on property.” Its Rapid Products line, which will be showcased at G2E, addresses that.

The Contrarian View

MIKE FIELDS RESPECTS THE SKILL-GAME MANIA, but he’s associated with video poker, which enjoys a head start of perhaps four decades on today’s products. “Video poker is the original skill-based game,” says Fields, executive vice president of Las-Vegas based Action Gaming/Video Poker.com. “It is the only game on the casino floor where the price of the game is shown and the player knows whether he is getting a good gamble or not. It’s a challenge to make the decisions on what to throw away, what to hold, whether to go for four of a kind, etc. “It has a proven following and has cracked the code of how you make a skill game fun, entertaining and still profitable enough for casinos to be willing to put on the floor.” Action Gaming is a game designer and is associated with approximately 70 products on Video Poker.com Fields has enjoyed an interesting journey with the game. He joined the video poker division at IGT in 2001, and left four years later to help direct a company that invents games IGT distributes around the world. One of the company’s major success stories has been Ultimate X. It developed a cult following both on the company website and by way of a training tool, he indicates. Website members can practice the game at home with the help of a device that educates them about playing the game. They can apply those pointers in real-life action. 12 | G2E Preview 2016

Spin Games Founder Kent Young

“Anything in which you can put the gambler into a decisionmaking role is smart,” he asserts, “yet the code has not yet been cracked on how to blend the gambling element with the skill element, from the games I have seen. “Take Pac Man, for example, a game I have loved for a long time. The route to get through the first level is one thing. When the skill component comes in, like a wheel spin, it’s a different rhythm from the rest of the game. For me, it’s like having a song in which countryand-western is the verse and the opera is the chorus. It’s jarring. “The gaming experience has to be fluid, not require a lot of stops and starts. The players need to feel they can get in a groove, like the guy in the bar playing video poker. He is mesmerized seeing the five cards, making his decision and seeing how his knowledge of the game impacted the outcome.” Fields believes two major challenges for the skill-game movement concern whether the games generate enough money to remain on floors and whether they can avoid being trendy.

Hope for Hybrids

CALIFORNIA-BASED GAMBLIT GAMING OFFERS developers a chance to set up a new game on its platform or simply insert gambling mechanics into an existing video game. It also can provide game titles to operators. The skill-games discussion centers not only on their comparison to random-percentage payouts. It encapsulates a gaming version of the generation gap. Gamblit CEO Eric Meyerhofer expects more products to address the needs of players in their mid 40s. He believes that Gamblit, which has progressed from think-tank stage to presenting games in recent years, is well positioned to serve it. “We provide a platform construct that allows any video games to plug into a regulated back end in the system,” he says. “This involves adding some kind of wagering element to the game, that is clearly understood, but does not distort the fundamental game mechanic that people already love.” Meyerhofer says balancing the interests of skilled players and the interest of the casino, while still complying with payout regulations, comes down to one key concept. “In a nutshell, it’s hybrid games,” he says. “Hybrid games blend skill and chance, so even though skilled players can have an edge, you can’t always guarantee you will be the best at something. Poker is a hybrid game, because skill definitely is a major factor if not the dominant factor in that game, but you have to have the cards to consistently win at that game, and those are randomized.” Meyerhofer predicts strong industry support for a couple of Gamblit’s upcoming electronic card games, Gamblit Poker and Cannonbeard’s Treasure, expected to be rolled out later this year. “We believe that these games will find their place on a certain percentage of the floor as this will provide the needed drive for the industry to grow, because you can’t expect the younger players to just start liking things they have no context for, and people aren’t getting any younger,” Meyerhofer asserts. “The internet and digital age has irrevocably changed every industry it has touched, and now it is affecting casinos.”


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THE NEXT DIMENSION OF GAMING.

Get ready for a whole new experience at G2E. From the development and distribution of the world’s most popular games to the cutting edge systems and technologies that make the casino hum, we create player experiences unlike anything else on the floor — or beyond. Visit us at booth #3659 to see our industry-leading portfolio of content, cabinets, mobile products, systems solutions, and more.

© 2016 IGT. All other trademarks used herein are owned by IGT or its affiliates, may not be used without permission, and where indicated with a ®, are registered in the U.S. Patent and Trademark Office. IGT is committed to socially responsible gaming. Our business solutions empower customers to choose parameters and practices that become the foundation of their Responsible Gaming programs.


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g2e

at a glance

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G2E 2016, September 26-29, Sands Expo Center Schedule is tentative and subject to change. For updated information, visit the G2E website (GlobalGamingExpo.com) or download the G2E app.

Monday, September 26 7:45 a.m. – 8:45 a.m. 9:00 a.m. – 5:15 p.m. 9:00 a.m. – 10:00 a.m. 12:30 p.m. – 1:30 p.m. 5:15 p.m. – 6:15 p.m.

Conference Continental Breakfast G2E Education Program Kick-Off Keynote: Frances Townsend, The Power of Being Fearless Global Gaming Awards Luncheon Conference Cocktail Reception

Tuesday, September 27 7:45 a.m. – 8:45 a.m.

Conference Continental Breakfast

8:45 a.m. – 9:45 a.m.

Stronger Together: Gaming Ties that Bind — NIGA Chairman Ernie Stevens and AGA President and CEO Geoff Freeman

9:00 a.m. – 4:45 p.m.

G2E Education Program

10:00 a.m. – 5:00 p.m.

Exhibit Floor Opens (Integrated Resort Experience open until 6:30 p.m.)

5:00 p.m. – 6:00 p.m.

G2E Welcome Reception

Wednesday, September 28 8:00 a.m. – 9:00 a.m. Conference Continental Breakfast 9:00 a.m. – 10:00 a.m. Keynote Speaker TBA 9:00 a.m. – 12:45 p.m. • 2:00 p.m. – 4:45 p.m. G2E Education Program 10:00 a.m. – 5:00 p.m. Exhibit Floor Open 6 p.m. – 8 p.m. Global Gaming Women Kick Up Your Heels Reception

Thursday, September 29 8:00 a.m. – 9:00 a.m. 9:00 a.m. – 10:00 a.m. 10:00 a.m. – 3:00 p.m. 10:15 a.m. – 11:15 a.m. 9:00 a.m. – 5:00 p.m. 14 | G2E Preview 2016

Conference Continental Breakfast Global Gaming Women Lean-In Breakfast Exhibit Floor Open Closing Keynote Session: David Stern, Former NBA Commissioner G2E Education Program


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g2e

keynotes

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Counting on Keynotes

For the first time, G2E presents four keynotes on each day of the conference to better serve the attendees and create additional opportunities for learning and career development.

Stronger Together: Gaming Ties that Bind

The Power of Being Fearless

TUESDAY, SEPTEMBER 27 8:45 A.M. – 9:45 A.M.

MONDAY, SEPTEMBER 26 9:00 A.M. – 10:00 A.M.

T

he National Indian Gaming Association (NIGA) represents Indian Nations. The American Gaming Association (AGA) represents the gaming industry at large, including commercial and tribal casino operators. Both associations represent suppliers and allies in the gaming industry. Hear from NIGA Chairman Ernie Stevens and AGA President and CEO Geoff Freeman about how the associations work together and their common concerns. Moderated by Victor Rocha, owner and editor of Pechanga.net.

he opening day of the G2E Education program brings MacAndrews and Forbes Incorporated Executive Vice President for Worldwide Government, Legal and Business Affairs Frances Fragos Townsend to the stage to kick off the event. Townsend worked for three presidents in Homeland Security, and will deliver a message that will benefit all conference attendees on how to be safe and efficient.

T

FRANCES FRAGOS TOWNSEND

Executive Vice President for Worldwide Government, Legal and Business Affairs, MacAndrews and Forbes Incorporated

ERNIE STEVENS

Chairman, National Indian Gaming Association

GEOFF FREEMAN

President and CEO, American Gaming Association

DAVID STERN

Former Commissioner, National Basketball Association

Sports & Gaming

I

t was a seminal moment in the move toward legal sports betting in the United States when NBA Commissioner Adam Silver published an op-ed in the New York Times last year arguing that it was time to consider legalization. But Silver’s predecessor David Stern, had begun thinking about sports betting and its consequences to professional and amateur sports. Stern was a truly transformative figure in sports, building the NBA into a major brand, expanding into new 16 | G2E Preview 2016

jurisdictions that broadened the NBA’s appeal, and involving the players in decisions that affected the future of the league. Stern appears for the first time at a gaming conference at this year’s G2E to explain his thought process in his NBA tenure, the attitude of the owners of professional sports franchises toward the league and possible sports betting, and how to structure a legalization campaign that would have the best chance of success. THURSDAY, SEPTEMBER 29 10:15 A.M. – 11:15 A.M.


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More than a transaction. A connection. The real moment of truth on the casino floor is when a player gives you his money. Only he doesn’t actually hand it to you. He hands it to us. From the moment that currency touches our bill validator, we are responsible for providing an effortless, accurate transfer of cash into play. We accept your customer’s wager with reliable grace and efficiency, just the way you would personally. We are your representative on your casino floor. This philosophy has earned JCM its position as the industry leader, with more bill validators and printers in play than all other brands combined. And now we will show you how a simple buy-in can lead to a level of player engagement that goes beyond the transaction. We’ll help you make connections.


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G2E 2016 EDUCATION PROGRAM G2E 2016 Packages Attendees can enjoy the seminars and sessions at G2E in several different packages. The 5-Day All-Access Education Pass is the best buy and includes 4Day All-Access plus the full NCRG Conference that begins on Sunday. The 4-Day All-Access Education Pass includes exhibits, the Integrated Resort Experience, and all Monday Intensive Education Programs MONDAY, SEPTEMBER 26 7:45 a.m. – 8:45 a.m. Conference Continental Breakfast

9:00 a.m. – 10:00 a.m. Kick-Off Keynote: Frances Townsend, The Power of Being Fearless iGAMING CONGRESS 10:00 a.m. – 11:00 a.m. Gathering Storm: Future of iGaming in the U.S.

11:15 a.m. – 12:15 p.m. Global Evolution in iGaming Regulation 1:45 p.m. – 2:45 p.m. Making the Market: Players, Participation, Promotions, Part 1 3:00 p.m. – 4:00 p.m. Making the Market: Players, Participation, Promotions, Part 2

4:15 p.m. – 5:15 p.m. Mobile Sports Betting: U.S. and Around the World SECURITY & SURVEILLANCE 10:00 a.m. – 11:00 a.m. Scams, Cheats and Black Lists: Current Fraud and Casino Crimes 11:15 a.m. – 12:15 p.m. Building a Security Dream Team

1:45 p.m. – 2:45 p.m. Covert Surveillance Cameras: Technology, Ethics and Liability in 2016 1:45 p.m. – 2:45 p.m. Increasing the Security Footprint: How Security is Perceived 18 | G2E Preview 2016

(Compliance, Law and Regulation; Security and Surveillance, Global Gaming Women, iGaming Congress, Tribal Gaming). The 3-Day Education Pass includes all keynotes, daily continental breakfast and seminar networking events. The 3-Day Education Pass and 2Day Education Pass packages allow attendees to choose the days they want to attend, and the Individual Day 3:00 p.m. – 4:00 p.m. Hostile Wi-Fi: It’s Worse Than You Think! 3:00 p.m. – 4:00 p.m. Investigating Corruption Schemes in the Gaming Enterprise 4:15 p.m. – 5:15 p.m. Inviting Vulnerability–Promotional Advantage Play

Education Pass offers seminars and sessions for one full day of the attendee’s choice. For more information on these fees and a complete description of these sessions and the speakers, visit the G2E website at globalgamingexpo.com. This schedule is tentative and subject to change. For a complete up-todate conference program, download the G2E App, available at the iTunes or Android stores. 1:45 p.m. – 2:45 p.m. Economic Diversification: Non-Gaming Amenities and Beyond 3:00 p.m. – 4:00 p.m. The Next Generation: Leadership Development in Tribal Gaming

4:15 p.m. – 5:15 p.m. Money Matters: AML, Title 31 and KYC in Indian Country

COMPLIANCE, LAW & REGULATION 10:00 a.m. – 5:15 p.m. Compliance, Law and Regulation: TBA GLOBAL GAMING WOMEN 10:00 a.m. – 11:00 a.m. The Power of Your Brand 11:15 a.m. – 12:15 p.m. The Power of Persuasion 1:45 p.m. – 2:45 p.m. The Power of Resiliency

TUESDAY, SEPTEMBER 27

3:00 p.m. – 4:00 p.m. The Power of Presentation

7:45 a.m. – 8:45 a.m. Conference Continental Breakfast

TRIBAL GAMING 10:00 a.m. – 11:00 a.m. Competitive Pressures: Growth Opportunities in Tribal Gaming

10:00 a.m. – 10:30 a.m. Women in Gaming Ribbon Cutting

4:15 p.m. – 5:15 p.m. Power Panel: Up Close and Personal

11:15 a.m. – 12:15 p.m. Interactive in Indian Country: iGaming, eSports and DFS 12:30 p.m. – 12:30 p.m. Global Gaming Awards Luncheon

8:45 a.m. – 9:45 a.m. Stronger Together: Gaming Ties that Bind NIGA Chairman Ernie Stevens and AGA President and CEO Geoff Freeman 11:00 a.m. – 12:00 p.m. Elections Are Consequential: The Political and Legislative Landscape and What It All Means for Gaming CIA Food and Beverage: TBA


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G2E EXHIBIT FLOOR HOURS Tuesday, September 27 10:00 a.m. – 5:00 p.m. (Integrated Resort Experience will be open until 6:30 p.m.) Wednesday, September 28 10:00 a.m. – 5:00 p.m.

Thursday, September 29 10:00 a.m. – 3:00 p.m.

The New Gaming World: Chuck Underwood

Inside Intelligence: Regulators Evaluation of Technology Growth Spurt: M&A and REITs as Strategies Smart Service: Using Big Data to Match Team Members to Customers

2:00 p.m. – 3:00 p.m. Counting Compacts: Tribal-State Relations

WEDNESDAY, SEPTEMBER 28

8:00 a.m. – 9:00 a.m. Convergence in Action: Video, Social and Emerging Gaming Meets Casinos 9:00 a.m. – 10:00 a.m. Keynote Speaker: TBA

10:30 a.m. – 11:30 a.m. Gaming Evolution: Electronic Table Games

Class Act: Are Bingo Machines Slot Machines? Professional Development: TBA

3:00 p.m. – 4:00 p.m. Weaving It All Together: Integrated Resort in Action Regulatory Rundown: Impacts on Next Generation Gaming Skill-Based Games TBA

CIA Food and Beverage TBA

Revolutionizing Your Marketing Strategy

Professional Development TBA

Insights and Analytics That Power Promotions

Great Government: The Role of Tribal Councils in Indian Gaming

Technology On and Off the Floor

Gaming Suppliers Roundtable

Innovative Growth: Gaming’s Future Products and Locations

Millennial Marketing Gaming: An Unsung Leader in CSR

Sports Betting: TBA

Urban Developments: A Holistic Approach

Revolutionize Your Entertainment Marketing Strategy

Time or Conflict Management: Ann Simmons

3:15 p.m. – 4:45 p.m. Federal Focus: The Perspective of NIGC Hot Topics: AML Compliance

Professional Development: TBA The Generational Disruption of Gaming: Chuck Underwood

1:30 p.m. – 2:30 p.m. Hidden Marketing Costs: Auditing Points and Players’ Clubs

Integrated Resort: TBA From Legislation to Launch: Developing a Social Casino Ann Simmons: TBA

5:00 p.m. – 6:00 p.m. G2E Welcome Reception

DFS & the Gaming Industry: TBA eSports and Casinos: The Coming Collision Millennials: Morphing Entertainment Preferences

THURSDAY, SEPTEMBER 29

8:00 a.m. – 9:00 a.m. Conference Continental Breakfast

9:00 a.m. – 6:00 p.m. Full-Day Active Shooter Workshop

9:00 a.m. – 11:15 a.m. C-Suite Perspective: AGA’s CEO Roundtable and Closing Keynote Speaker 9:00 a.m. – 5:00 p.m. One-Day Spa Association Workshop

10:15 a.m. – 11:15 a.m. One-Day Spa Association WorkshopOneDay Spa Association Workshop 11:15 a.m. – 12:15 p.m. Edutainment 1:00 p.m. – 3:00 p.m. NIGC Workshop

G2E Preview 2016 | 19


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PROGRESSIVE PRODUCTS 2016 Our annual review of cutting-edge products at G2E BY FRANK LEGATO

AERO Shoe

DEQ SYSTEMS CORP. • BOOTH 2023 DEQ’S NEW AERO SHOE incorporates high-speed optical sensors to generate a perfect camera trigger signal to detect card re-entry errors. The improved card delivery device prevents misreads, related error-triggers and operational delays while increasing security by preventing card and shuffle tampering. The camera trigger provides images that eliminate dealer disputes. The simple, streamlined end-user calibration process makes the AERO Shoe the perfect tool for efficiency in the pit. As with

DEQ’s Hawk Shoe, the AERO Sho is dealer-friendly and works with any brand of cards. It is fully compatible with DEQ’s EZ Track system and seamlessly integrates with the company’s popular EZ Baccarat game. For more information, visit deq.com.

Games of Fortune

ARISTOCRAT TECHNOLOGIES • BOOTH 1141

A

ristocrat has developed a new video gaming category specifically designed to engage the baccarat player. “Games of Fortune” includes two game titles in its initial release. The first, Multiline Baccarat, has a stronger slot-type feel; while the second, Baccarat 88, has a more traditional baccarat feel. Transitioning a table game into the slot world, Aristocrat employed baccarat and slot experts to ensure the important features of both types of games were incorporated. The development team worked to introduce new features that would appeal to more traditional slot players. Bringing baccarat into the slot space adds speed of play and more excitement for players. Games of Fortune Multiline Baccarat and Baccarat 88 gives the player many exciting features, including banker and player progressives, and a large mystery jackpot. 20 | G2E Preview 2016

The Multiline Baccarat title offers a lower volatility than most slot games, but it is more volatile than live baccarat. Baccarat 88 has a more volatile style of play. Multiline Baccarat allows the player to play 239 hands of baccarat at the same time, while giving them the fun and excitement of being able to enter two different bonus pay tables. Within one of the bonus pay tables, the player can be awarded wheel spins where they receive either credit prizes or a progressive jackpot. Baccarat 88 provides the player the opportunity to play three hands of baccarat at the same time while having the opportunity to earn multipliers up to 88X on their winning hands. Games of Fortune titles are housed in Aristocrat’s Arc Single cabinet, which incorporates industry-leading ergonomic design, upgraded graphics capabilities and 5.1 stereo surround sound to provide a comfortable and engaging gaming experience.


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Easitrax Web

CRANE PAYMENT INNOVATIONS • BOOTH 1850

exhibiting at G2E with its wide range of payment systems and C cash management solutions. Among the products on display will be rane Payment Innovations (CPI), a Crane company, will be

Easitrax Web and its new Maintenance Alerts feature. Easitrax Web is a recent software extension of Easitrax Soft Count, an RFID-based cash management system that is now installed in more than 200,000 games worldwide. Like Easitrax Soft Count, Easitrax Web works by gathering data from multiple SC note acceptors and funneling that information into a secure remote database that can be accessed to track revenues and analyze slot performance. And because cash boxes are no longer tied to specific machines, operators can save 20-30 seconds per cashbox on every drop—routinely resulting in a return on investment in less than one year. What differentiates Easitrax Web from the standard Soft Count package is that it provides even more flexibility and control to operators, leading to a quick payback. The data it collects can still be used to streamline the drop process, facilitate asset evaluations and conduct

Kai Relate

ACRES 4.0 • BOOTH 2030 AT G2E, ACRES WILL INTRODUCE RELATE, an expansion of Kai’s capabilities that drives profitable real-time interactions between employees and players. Kai can now dispatch employees to welcome new arrivals, deliver a favorite drink even before the customer asks, celebrate achievements and stay in touch with player needs and emotions. Kai automatically senses, through existing player tracking systems, which players should be challenged to step up to a new tier level and when a player’s interest is flagging. Kai prioritizes, according to potential worth and player preference, the order and manner in which players are served during busy times. Kai even measures labor utilization on each hour of each shift, to recommend more efficient future staffing levels. Kai also understands individual player worth, personality, history and desire. Kai learns, without human intervention, exactly how to serve each player to maximum benefit. Kai creates an electronic bridge between employees and customers, allowing instant communication through text or voice conversations. Kai does all this without burdening customers with app downloads or learning. Customers simply text or talk, exactly as they do now with friends and family. Kai isolates hosts and service personnel from actual customer contact details. Employees simply click on a customer name to call, text or communicate, without ever seeing the customer’s true contact details. Managers have full access to each conversation. Customers communicate through a single dedicated phone number, and Kai automatically routes the call to the most appropriate employee. Kai eliminates radios and works with any system and across all machines, requires minimal IT support and usually installs in less than a dozen hours. Training is accomplished in minutes. Kai operates on the casino’s virtual server or through the cloud.

preventative maintenance programs. Easitrax Web simply makes it easier to import that data, and convert it into customizable reports, from anywhere in the world with secure intranet access. It also has the functionality to grant security levels. Now, CPI has released a new Maintenance Alerts feature for Easitrax Web that allows operators to set performance thresholds and receive automated notifications based upon these critical metrics. This will help operators save time and interpret data so problems can be identified and prevented before they even occur. By continually expanding the functionality of Easitrax, CPI continues to empower its customers with new ways to become more profitable and efficient. To learn more, visit CranePI.com or speak with a CPI representative at booth 1850 at G2E.

Orion Cabinet AGS • BOOTH 1253

A premium, competitive hardware with its unique, eye-catching Orion

GS introduces its first foray into

game cabinet. Orion features a first-ofits-kind emotive lighting design that captures the attention of players like no other before. At the heart of Orion is a 42-inch HD monitor set in portrait mode, but what truly sets it apart is the solid ring of LCD lights that surround the monitor. This emotive lighting “ring” resembles a visually stunning eclipse, and when placed side-by-side creates a billboard that leads players into AGS’ topperforming, dynamic game content. The ring of lights encompasses the main cabinet and reflects against the clean, chrome material, making the cabinets appear larger. Coupled with Orion’s low-profile design, casino operators can offer compelling sightlines across their casino floors. Options for a flushmount or low-profile, LCD button deck and the latest HD audio with a self-contained subwoofer amplify the cabinet’s submersing design and further entice players into AGS’ engaging game content. Black glass on the button deck draws players in, and its ergonomic features and large, easy-to-use player interface keep

players comfortable for longer time on device. The sleek LCD button deck also allows for incredibly flexible bet configurations to match each operator’s unique needs. Orion is a design of the future that resembles one solid piece when placed in banks for an unforgettable, monolithic presence. Stealthily engineered with an upper and lower door, easily accessible switches and internal lighting, Orion was built for exceptionally easy servicing. Its self-contained logic and use of a common platform also eliminate the need for multiple servers. Three new titles debuted on Orion will expose players to AGS’ game content—Fire Wolf II, Fu Nan Fu Nu and Wolf Queen. Built with the core gambler in mind, these games feature AGS’ popular PowerXStream pay evaluation method in a three-by-five reel configuration within the base game.


g2e progressive products

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InfoGenesis Flex AGILYSYS INC. • BOOTH 3602

restaurant, F&B and retail environments, is a progressive soluA tion that enables organizations to reach guests virtually anywhere on gilysys InfoGenesis Flex, a mobile POS for service staff in

property. Not your ordinary consumer tablets, these are the first commercial-grade tablets certified for use in hospitality, offering unprecedented reliability and performance over the previous generation’s mobile POS. Meeting military standards for extreme situations, Agilysys InfoGenesis Flex offers the first drop-resistant and shock-resistant POS tablet with a longer battery life and broader temperature tolerances. These progressive POS devices simplify guest service, delivering an experience that’s ideal for poolside, conventions, kiosks, beverage carts, treatment rooms and much more. As the industry’s only POS tablet that is drop- and shock-resistant, InfoGenesis Flex reduces the potential for catastrophic damage, keeping devices in service longer and making for a quick return on investment. These portables include an ultra-long battery life to keep transactions flowing throughout an entire six- or eight-hour shift rather than switching to a different device mid-shift. Broad temperature tolerances provide tremendous flexibility to use in a wide range of outdoor environments, continuing to capture guest wallet share where other tablets may shut down.

In point of fact, recent studies of the InfoGenesis Flex mobile POS tablet found that it not only performs reliably in more challenging environments, but it also improves operational efficiency and guest service: • Servers support 30-50 percent more guests in the same time period than they would without InfoGenesis Flex tablets. • Increased guest spending of 25-60 percent. Guests place orders more frequently as a result of servers being more accessible. • Increased pool F&B revenue by 76 percent as a result of reduced order cycle times and increased attention to guests. • Reduced credit card losses as a result of card problems experienced without the InfoGenesis Flex offline capabilities and electronic payment acceptance.

DFS-500 Casino Kiosksk DiTRONICS • BOOTH 3616

AT THIS YEAR’S G2E, DiTRONICS will feature the new DFS-500 Kiosk, which allows players to redeem slot tickets and break bills as well as access their funds via ATM, cash advance and check-cashing transactions. Players can use those funds in operators’ land-based or online casino, for a seamless funds access experience. Exclusive DiTronics Vantage Kiosk software provides a number of options and patentpending technologies for enhanced functionality through DiTronics’ proprietary Rewards Center, which includes: • Transaction Rewards database integration, which enables your best players to complete their funds access transactions and have their fees comped or receive a discount on fees automatically at the kiosk. In addition, they can also earn points at the DFS-500 Kiosk for doing their transactions at your casino. • SMART Dispense, whereby operators can customize and define the bill break mix by kiosk, by zone, by casino floor. • JACKPOT Pay, which helps casino operators manage jackpots more efficiently by making one, some or all ticket redemption kiosks into jackpot dispense units. • DiTRONICS exclusive software enhance22 | G2E Preview 2016

ments for Ticket Redemption, Check Express for direct check cashing, Currency Exchange and ATM Express. DFS-500 Kiosk features also include a dual bill validator (multiple ticket pay-off capability can process up to 10 tickets at the same time), greater bill-holding capacity (five cassettes/3,000 notes each reduces need to refill cassettes during busy times), a 17-inch touch screen and eye-catching multi-color LED illumination. Since 1998, DiTronics has continually defined the future of funds access with a fully integrated suite of products and services that include ATM and multi-function ticket redemption machines, check guarantee services, cash advance, iGaming, digital wallets and innovative marketing programs for casino operators who require funding solutions for land-based, mobile and online gaming. “Casino operators are seeing our solutions as visionary and helping them redefine the value proposition of funds access, which hasn’t seen a lot of new innovation in a long time,” states Jim Kirner, senior vice president of sales and marketing. Headquartered in Las Vegas, DiTronics is a national provider of “one-stop shop” funds access solutions for the gaming industry. For more information, visit ditronics.com.


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READY

© 2016 Cintas Corporation. All rights reserved.

IS ONE OF A KIND.

We know that to get ahead in the gaming industry, you need to stand out. Your staff and your property need to shine to make sure your guests are happy. Cintas will get you Ready™ to create a lasting impression. Come see the latest apparel trends in the gaming industry on Sept 28th at the Cintas Ultra-Lounge Fashion Show located within the Integrated Resort Experience at G2E. G2E Booth #1235

cintas.com/gaming 702.435.1262


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Everi Cares Giving Module EVERI HOLDINGS • BOOTH 1116

Everi Cares Giving T heModule makes social

consciousness a priority with meaningful gaming voucher redemption. Convenient and easy to use, Everi Cares Giving Module creates a unique opportunity for patrons to make charitable donations while also reducing coin-handling on the casino floor. When a gaming voucher is inserted and accepted into an Everi full-service kiosk on the company’s UXC/UIM platform, patrons are then prompted through a series of screens to donate to select charities from a fully vetted list made available to casinos. The casino operator will decide on up to four selected charities to be displayed on the kiosk interface, and casinos can change the displayed charities at predetermined intervals. Players can learn more about the charitable organizations by simply touching the appropriate button on the screen for a brief description of the charity’s mission. Once patrons select a charity, they are presented with a screen where they can select how much of the gaming voucher amount they would like to donate. Once determined, patrons will confirm the donation and are presented with a receipt of the transaction to keep for their records. Receipts are only printed when a donation meets or exceeds the donation receipt threshold set by the casino. The patron receipt will include the charity’s name and EIN, as well as the donation amount. With the Everi Cares Giving Module, casinos can significantly reduce coin-handling expenses and escheatment of abandoned gaming vouchers. The module also helps casinos enhance corporate responsibility programs and provides a seamless method to give back to their communities. In addition, a mutually beneficial relationship that promotes social awareness and encourages patron interaction is instantly created between the casinos and the charities. The Everi Cares Giving Module is an innovative way to allow casino patrons to make charitable donations through an intuitive interface that walks them step-by-step through the process. To learn more, visit everi.com.

Infinity Super Skybox

INCREDIBLE TECHNOLOGIES • BOOTH 4047

C

INCREDIBLE TECHNOLOGIES (IT)Inspired has undergone record growth Gaming Group has in 2016, and the company will use begun to introduce its suite the Global Gaming Expo to showcase of Virtual Sports products, popunew products to expand on their lar for years around the the world, in momentum. 2016 saw nationthe U.S market. Rushnew Football wide rollout of IT’s premium Live is Inspired’s most innovative Infinity product segments, including Virtual Sports product to date. the award-winning Infinity Skybox. Performance numbers the for Players will experience Infinity Skybox titlesfootball are reporting most life-like virtual bet- a national average of 2.8 times ting experience on the markethouse and average, some locations even be able towith watch non-stop matches reporting fourpre-match times house while making andaverage inwith over 75 days on floor. The play bets. company is now capitalizing on the Each “MatchDay” incredible performancefeatures of Infinity eight matches in the same highSkybox by expanding the product quality HD used in line with angraphics innovative Super Inspired’s market-leading Rush Skybox form factor.

Infinity Super Skybox transforms Skybox units Football four 2. A standard full league format into a shared, bank-wide display along with in-game commentary spanning across each cabinet’s 55from Ian Darke adds to the inch vertical monitor to create one authenticity of the virtual experiunified overhead display—equivaence. lent to a 123-inch screen—leveragGames are available game-to-game on ing a groundbreaking demand through Inspired’s communication and videoVirgo director technology economical RGS platforminasana mobile app,packvia age. Infinity Super features mobile websites, and Skybox on desktop. highFootball visual impact compelling Rush Live isand theafirst of digital attract mode, including an Inspired’s new Virtuals Live prodoperator-adjustable big win leaderuct portfolio to be launched in board. Infinity Super Skybox is also 2016, which will eventually available in modular configurainclude all of Inspired’s awardtions—banks of two, three and winning virtuals products, delivfour—designed for optimal floor ered as on-demand space flexibility. variants via the Virgo RGS Super platform. Infinity Skybox launches with the Super Sky Wheel The broad, game family by availabilexpanding multi-platform IT’sofflagship ity Virtualsbrands— Live MoneyitRain means will Super appealSky to Wheel and Crazy Money sports-book operators Super Sky Wheel. who can deploy it as a The Super Sky Wheel complementary product game family maintains all of to scheduled as the base gamevirtuals, play of the well as online casino, original titles, with the addibingoofand lottery operation an overhead, bankwide content display showcasing tors, aggregatorstwo interlocking and platformsuper-sized providers. wheels. Spins thebeSuper Operators willonalso able Sky Wheel award the credits one of to customize userorinterthe five linked progressive face to meet their own awards on the external wheel, branding requirements. with the opportunity to receive additional re-spins on the internal wheel. For more information, visit gaming.itsgames.com.

Rush Football Live

INSPIRED GAMING GROUP • BOOTH 4130

I Sports products, popular for years around the world, in the U.S

nspired Gaming Group has begun to introduce its suite of Virtual

market. Rush Football Live is Inspired’s most innovative Virtual Sports product to date. Players will experience the most lifelike virtual football betting experience on the market and be able to watch non-stop matches while making pre-match and in-play bets. Each “MatchDay” features eight matches in the same high-quality HD graphics used in Inspired’s market-leading Rush Football 2. A full league format along with in-game commentary from Ian Darke adds to the authenticity of the virtual experience. Games are available on demand through Inspired’s Virgo RGS platform as a mobile app, via mobile websites, and on desktop. Rush Football Live is the first of Inspired’s new Virtuals Live product 24 | G2E Preview 2016

portfolio to be launched in 2016, which will eventually include all of Inspired’s award-winning virtuals products, delivered as on-demand variants via the Virgo RGS platform. The broad, multi-platform availability of Virtuals Live means it will appeal to sports-book operators who can deploy it as a complementary product to scheduled virtuals, as well as online casino, bingo and lottery operators, content aggregators and platform providers. Operators will also be able to customize the user interface to meet their own branding requirements.


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g2e I progressive products

Synkros

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Gaming Tables

KONAMI GAMING, INC. • BOOTH 1154

GAMING SUPPORT USA • BOOTH 2623

Gaming, Inc. is placing K onami a focus on new player reward

methods and real-time dashboard analytics during this year’s G2E. Its award-winning Synkros casino management system is introducing a number of leading advancements to empower casino operators with the latest systems tools to benefit their business and their customers. One of the newest enhancements is the industry’s top systems dashboard analytics interface available—Synkros Dashboards. Capturing a wealth of data across complex gaming and non-gaming operations, Synkros Dashboards provide a visual breakdown of guest activity from macro trends to the smallest details of individual spend in order to power actionable intelligence across all areas of business, and will be available to Synkros customers in late 2016. Konami’s SYNKdot mobile application similarly leverages Synkros’ ecosystem of data and delivers it as an expectation-based mobile interface directly to permissioned administrators’ smartphones. It provides a simple visual interface for operators to view realtime data on how the casino is performing based on customizable parameters (KPIs) for the property as a whole and broken down into differing specialty segments. In a single glance, SYNKdot gives a breakdown of the casino’s current status through back-end performance indicators and metrics without requiring desktop access. In terms of the powerful

Synkros marketing suite, Synkros Offers Management will now allow players to select from multiple available bonus awards—such as comp vouchers, free play, drawing tickets, tournament entries, and extra point prizes—and receive personalized notification across a variety of touch points including kiosk machines, SMS, email, direct mail and EGM displays. This latest update gives operators the flexibility and control to maximize marketing promotions, with seamless, real-time tracking across their player base. Another marketing enhancement viewable at G2E is player ondemand multi-game tournaments. Synkros’ system-delivered TrueTime Tournaments has long given players the benefit of accessing ondemand tournament entries at any enabled video slot machine, and now they also have the opportunity to select from multiple available game themes. Any Synkros property with True-Time Tournaments has full access to Konami’s suite of on-demand tournament themes.

GFL Gaming

TCSJOHNHUXLEY • BOOTH 4439

continues the rollout of the Gaming Floor Live platT CSJohnHuxley form with the GFL Gaming module, providing a major showcase at

G2E 2016. Using fixed touch-screen gaming terminals that enable live casino table play, GFL Gaming increases the number of player positions on the gaming floor, which can often be limited by seating constraints or dealer resources. It also appeals to more discreet players, such as VIPs or newcomers, by offering a more private gaming experience on individual terminals. Visitors to G2E will experience a variety of GFL Gaming configurations, including the worldwide launch of a new addition to the range, all designed to cater to every casino and player’s need, as well as appealing to all ages and demographics. At the touch of the screen, players can select from various live tables, swapping between games, all with the same intuitive user interface; this eases navigation and enables ease of play from game to game. 26 | G2E Preview 2016

GAMING SUPPORT’S NEW BLACKJACK TABLES are now available. These tables, along with the company’s new roulette and poker tables, have been carefully designed to include ergonomic features requested by customers, dealers and players. Feedback from dealers revealed the table design that would facilitate enjoyable working conditions, while player feedback indicates they enjoy the feel of the product and are comfortable while sitting at the table for extended periods. The use of the best materials and the constructive skills of Gaming Support’s staff have resulted in cutting-edge, costeffective gaming tables. Available in traditional or modern styling, Gaming Support table designs are customized for each property, incorporating upholsteries in finest quality leather and/or vinyls of choice as well as a huge range of HPL finishes and colors for the table bases and inlays available to complement any surroundings and branded to individualize the casino. Operators are looking for higher standards of integration on their tables. The flexibility to embed all manner of advanced electronic equipment and devices in gaming tables has become a primary design criterion for Gaming Support. Gaming Support blackjack tables come standard fully equipped with stainless steel foot rail and supports, stainless steel drink cup holders, electrical power sockets, spare layouts and float tray frame. To prevent lint and dust getting into the card shufflers, Gaming Support uses new polyester cloths that may be printed in accordance with customers’ requirements. Since all parts which require regular maintenance are perfectly machined in order to allow an easy exchange, changing tablecloths and service rims is done in minutes with no skill required. For more information, visit gamingsupport.com.

This consistent user interface allows players to easily transition between the various options of touch-screen terminals available in the range. The familiarity of knowing where to place, remove or repeat bets, as well as views for statistics, information and cashing out, is not lost on players when they choose the terminals at which they want to spend time. GFL Gaming is completely secure, as all bets and cash transactions are approved by the server before being accepted and can be overseen by operators on an administration dashboard. GFL gaming terminals do not store any critical information or determine the outcome of any game; this is all managed by the server. The system is also SAS-enabled, allowing connection to loyalty or cash-handling systems.


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g2e I progressive products ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Cardless Connect

INTERNATIONAL GAME TECHNOLOGY • BOOTH 3659

I

GT’s Cardless Connect mobile technology enables players to connect to an electronic gaming machine (EGM) with their smartphone and seamlessly transfer funds from a mobile gaming wallet to and from the machine. The unique application features a revolutionary player tracking solution that modernizes the casino floor, and offers operators a solution that reduces cash and paper transactions while offering players a seamless experience. Cardless Connect highlights IGT’s most recent milestone in innovation. Designed to deliver a convenient and user-friendly experience, the Cardless Connect technology is embedded into the casino’s mobile application. By leveraging Cardless Connect, players no longer need to carry a physical card or spend time replacing lost or forgotten loyalty cards. Instead of inserting a card into the card reader, players can access Cardless Connect on the casino’s mobile app by tapping their smartphone on the EGM card reader. In addition, the technology enables cashless gaming by providing access to a gaming wallet, associated with an operator. The secure, third-party audited solution allows players to select

how much credit they wish to transfer from their player account. Player funds are hosted in IGT’s EZ Pay, a complete ticketing and scalable cashless systems solution. When credit is transferred using the casino mobile app, it immediately appears on the select EGM for game play. When game play is complete, the player’s new credit balance is displayed in real time, and can be transfered back into the player’s account. Players can add funds to their account with Cardless Connect by inserting cash or tickets into any EGM. Cardless Connect is compatible with iOS and Android, and can be used in approved jurisdictions. The innovative mobile technology serves as a cashless solution that is developed to engage a wide player demographic. The unique application is also designed to cater to a younger demographic, who use their smartphones for a wide range of activities including payment and gaming. In terms of operators, the mobile solution can help further solidify relationships with existing customers while providing the opportunity to establish relationships with new guests. In addition, Cardless Connect is designed to increase player interaction, enrich the value of the property’s brand and extend usability of its mobile application.

greetVizsk

VIZEXPLORER • BOOTH 3846 THE GREETVIZ TOOL BY VIZEXPLORER automatically notifies casino and resort staff of guest events as they happen, helping them to dynamically respond to guests in real time. The lightweight tool also allows staff to send basic email queries to gain additional guest information to deliver a personalized service experience. Seamlessly combining real-time guest data with pre-set rules, greetViz delivers insights to staff members to enable them to take the right action: walk out to the floor and welcome a guest on arrival, send a drink to celebrate a VIP player’s win, or initiate a lead for player development when an unhosted player hits a specific performance trigger. Challenged to grow their customer base and keep them coming back, casinos are constantly upping the ante in terms of guest experience by constructing new entertainment venues, building attached luxury hotels, adding shopping and dining amenities and more. Once they have a range of guest amenities, the next challenge is to coordinate customer service across the property to increase guest satisfaction and improve operational efficiency. GreetViz delivers on these needs, and in addition, generates staff activity reports to allow managers to ensure quality service and forecast future staffing requirements. GreetViz is a flexible, yet effective tool that serves as a standalone solution or an effective add-on product for a range of different types of properties. Designed and developed with the challenges of the integrated modern resort in mind, greetViz is: 28 | G2E Preview 2016

● A valuable tool for integrated resorts looking to expand customer service options across the property; ● A lightweight solution for smaller casinos seeking to offer a hosted experience even to unhosted players; and, ● A robust option for casinos that can’t easily analyze player data to identify and code new players. Without increasing headcount, greetViz helps staff leave a lasting impression on guests. By engaging staff across departments, greetViz helps team members welcome and interact with guests at every point during their stay, and deliver the kind of service expected from a world-class facility. GreetViz was developed by VizExplorer, a leading operational intelligence solutions provider for the gaming industry, to help automate select customer service processes to promote engagement, improve the experience, and promote loyalty among guests. Learn more at vizexporer.com/greetViz.


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g2e I progressive products ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

Singlecue

RYMAX MARKETING SERVICES • BOOTH 3020

S

inglecue, the exclusive partner of Rymax Marketing Services, is releasing a product designed to elevate the future of smart home technology automation that can be applied effectively as player rewards, with possible applications in mobile gaming. The proprietary connected interface is a streamlined command center from Israeli-based startup eyeSight Technologies Ltd., that allows users to have total control over their various smart devices and entertainment consoles with the lift of a finger. Utilizing gesture recognition technology, singlecue is completely touch-free and can recognize an assortment of hand motions to control a variety of functions from one compact unit. Singlecue’s advanced motion-sensing technology translates hand motions and gestures into media commands, transforming fingers into remote controls. By simply connecting the device to a network and configuring it to the singlecue mobile app, users “teach” their interface to control all of their IR-remote controlled devices, as well as select Wi-Fi-enabled devices, all from one central location. With a swipe, snap or swish of a finger, users are completely in charge and can change channels, volume control, inputs and more. Its sleek, cable-free design saves space, increases efficiency, and solves the problem of lost remotes controls. Additionally, Singlecue’s compatibility functions are virtually endless. From entertainment consoles and streaming devices to overhead lighting and smart climate controls, users are given freedom at their fingertips to experience what the company calls “modern magic.” Singlecue follows an array of cutting-edge gizmos and gadgets that the incentive industry continues to embrace and integrate. From fitness wearables to home automation tools, Rymax advances in partnering with top tech-savvy brands to offer these products as player loyalty rewards. “As the tech industry grows, we grow with it,” says a company official, “and continue to enhance reward experiences and stay on top of industry trends to ensure only the best for our gaming clients and their loyal customers.” For more information, visit rymaxinc.com.

SG Universe

SCIENTIFIC GAMES CORP. / SG INTERACTIVE • BOOTH 1941

C

SCIENTIFIC GAMES OFFERS SG Universe, mobile Group and desktop Inspired aGaming has solution anchored by compelling begun to introduce its suite Las Vegas-style slot content, empowering of Virtual Sports products, populand-based operators to in lar for yearscasino around the world, engage players both online and the U.S market. Rush Football incasino—all with a 360-degree view Live Inspired’s most innovative of theis player. Virtual product to date. SG Sports Universe proactively adapts Players will experience land-based operators to the the digital most betworld.life-like Mobilevirtual devicesfootball now outnumting experience the market andcan ber humans, andoncasino operators cater their conbe able to watch tent to players non-stop who almost matches while always have making pretheir phones match and inwith them. SG play bets. Universe comEach prises award“MatchDay” winning platfeatures eight forms designed matches the to engageinplayers at high-qualhome and same in the ity HDcasino, graphics keeping the property top-of-mind used in Inspired’s market-leading regardless of where Rush Football 2. Athe fullplayer leaguemay for-be. The SG Universe Mobile mat along with in-game commenConcierge platform unites players tary Ian Darke to the withfrom a casino’s entire adds offering. authenticity of the virtual Within the app, players canexperiview ence. loyalty rewards, receive personalized Gamesand arebook available messages, hotelon rooms, spa demand through Inspired’s Virgo treatments and more. The app places each key facet of property’s RGS platform as the a mobile app,offervia ing at the player’sand immediate disposmobile websites, on desktop. al, even when they enjoying Rush Football Liveare is the first ofthe content off property. The SG Universe Play4Fun Network social casino platform is a proven tool for connecting casinos with their players through a com-

pelling web and mobile-based social casino experience. Players spin Inspired’s new Virtuals Livecan prodreels on to their ucttheportfolio be favorite launchedslot in content anywhere choose, support2016, which willthey eventually ed by aallvirtual credit economy. include of Inspired’s award- The Play4Fun Network engages players winning virtuals products, delivwith a slot experience that matches ered on-demand theasfun of a casinovariants floor. via the Virgo Core RGS System platform. Integration (CSI) The broad, multi-platform technology is the super glue that availability VirtualsbyLive means holds it alloftogether integrating it seamlessly will appealwith to sports-book oper- and a casino’s loyalty

patron CSI ators whomanagement can deploy itsystems. as a comprovides a product single view of the player plementary to scheduled and theasability delivercasino, a powerful virtuals, well astoonline personalized experience based on a bingo andactivity. lottery operators, con- SG player’s While the other tent aggregators andallow platform Universe features players to providers. Operators will also be engage with the casino’s content, able customize the user inter- relaCSItostrengthens property’s face to meet their own on branding tionship with players an individual basis, catering the mobile experirequirements. ence to each unique user. The SG Universe solution is supported by one of the industry’s deepest and broadest portfolios of playerfavorite content through the Bally, Barcrest, Shuffle Master and Williams game development studios.

Open API

MICRO GAMING TECHNOLOGIES • BOOTH 1941

adapt their marketing strategies accordingly. MGT, a Las IVegas-based company whose flagship product MGT Promo

t’s the digital age, and gaming vendors and casinos alike must

changed the landscape of promotional kiosk software, is no different. Being that MGT already interfaces to all major player tacking systems, they will now begin providing an open API to third parties to access account information, available promotions, club tier status and contest status, and to award prizes and send personal notifications of promotion eligibility with expiration dates. A distinction to make when comparing MGT’s open API to other competing developers is that the MGT open API will help casino operators by allowing them to continue to use their existing technolo30 | G2E Preview 2016

gies and work with their favorite mobile app, web and email/SMS provider. Eventually, this service will also include the ability to play a promotional game on a mobile device and claim the prize at a casino in one of three ways: at the kiosk; on the casino website by logging into the casino’s public Wi-Fi; and a casino mobile app using a geo-fence. The Electronic Drawings module has been a key advantage for casino operators using the MGT software to eliminate paper drawing tickets. Moving forward, MGT is adding more convenience for the casino guest by allowing them to see entry balances and check into these electronic drawings from their mobile devices when located in the casino. For more information, visit mgtinc.net.


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Big Play. Big Win.

GAMBLE BABY It’s a slot competition. It’s a TV Show. It’s all about WINNING. Contact NOVOMATIC AMERICAS today. Your players. On TV. Huge Jackpots. Bragging Rights. Maybe a Crown. 100M Potential Viewers. EPIC.

www.novomaticamericas.com sales@novomaticamericas.com


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g2e

big data

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The Golden Rule HOW DATA CAN IMPROVE THE CUSTOMER EXPERIENCE AT SPORTING EVENTS by Andrew Cardno

T

he casino industry presents complex operational business challenges, but they are not unique to gaming. Big data challenges from gaming, and the operational intelligence solutions to address them, are directly applicable in other industries. In this article, we apply our gaming knowledge to the sports entertainment industry.

All the Data From All the Places n gaming, the central problem is that data is siloed across too many separate systems—slot machine data, player activity, machine and player performance, guest contact information, etc. It turns out this problem is neither unique nor the hardest to solve. In gaming, the first task is to combine slot data with player data—a powerful combination that yields enormous amounts of information. Coupled with analytics, this information generates insights into how to optimize the gaming floor to increase profitability. In casinos attached to hotels and resorts, operators may want to ingest reservation and stay information and additional pointof-sale data to better identify their guests’ activity across the entire property. Solutions exist for that as well, to increase the level of customer service these properties can deliver with an accurate view of what their guests are doing at any given time. The same idea can be applied to the entertainment complex business—think stadiums and arenas. The problems are more complex in some ways, primarily because venue operators don’t own the third-party ticketing systems—they need to know who buys tickets to fill seats. Further, those ticketing systems (we won’t even touch third-party resellers) don’t provide seat-holder profiles, making available only the email address and other basic information captured during checkout. And given that entertainment is a social experience, we can’t say with certainty whether the wife bought concert tickets for date night with her spouse or for her teenage daughters, if the season ticket holder will

I

32 | G2E Preview 2016

invite his dad or his best friend, or who will occupy each seat in a large group sale. For sports and entertainment venues, identifying the real fans (and subsequently, knowing who to target with promotions) is a massive undertaking. Fans are the ones who visit the website, watch the games on TV, subscribe to the YouTube channel, follow players on Twitter, and like the team’s Facebook page. Properly identifying them and linking the data with what what they do once they’re at the game—buying team merchandise at the gift shop or beer at the concessions stand—and putting the pieces together to provide an accurate 360-degree view of each fan is a complex and costly task. A Golden Customer Record he golden record isn’t a new concept in data management, yet it is a largely unsolved one. And as the sports industry adds more systems to run their businesses, their silos multiply, creating a moving target for the golden record build. Traditional data warehouse projects are failing as they struggle to keep up with the constantly evolving data universe. In many ways, watching operators see their data in one (golden) place is like watching people after the lights go on in a dark room. This firsthand experience makes it easy to see how they can dramatically improve the efficiency and effectiveness of their sales and marketing process by accurately targeting the right people to fill their seats. The golden record is the data glue that holds the organization together without impacting the source systems required for operations. It eliminates multiple records that actually turn out to be one fan by linking data from disparate systems, eliminating duplication and intelligently matching to build a single, accurate record. Creating a golden record requires extremely complex computer methods that apply artificial intelligence to solve an AI-complete problem. The solution figures out what data fit together, deducing what is and what is not a good match,

T

and then tying all the good data together. The operative word here is “good,” because without good, clean data, analytics simply can’t deliver the operational intelligence that big data aims to. Optimize, Optimize, Optimize hat are the implications, then, for stadiums, teams, or any other business that successfully implements a golden record database? Again, we look to what casinos do daily, and identify the tools that have enabled their sales and marketing teams to understand data and optimize profits. With a view into consolidated data from disparate systems (multiple CRM records, all purchase transactions, all emails tied to purchases) and a layer of analytics and reporting, sports teams and stadiums would know who their real fans are. With accurate data and well-defined audiences, they gain informed insights they can use to engage and monetize their fans. The marketers who run promotions to drive fan engagement and ticket sales can easily segment as casino marketers have been doing for years. And using marketing intelligence and automation solutions, they can test campaigns in advance to guarantee the highest ROI, launch them quickly, monitor audience response in real time (did they buy the ticket, take advantage of discounted group pricing, upgrade to a season pass?), and then measure the return on marketing spend (how many tickets were sold, and at what price?). In gaming, the stakes have always been high. With more entertainment options, and new ways to watch the game without buying a ticket, comes increased pressure for sports teams to fill seats. By applying the expertise learned from gaming, software and technology vendors who customize their gaming solutions for sports will be positioned to serve this lucrative market.

W

Andrew Cardno is chief technology officer at VizExplorer, a leader in operational intelligence solutions for the gaming, manufacturing and sports industries.


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G2E 2016 FLOOR MAP

(as of July 10, 2016)

GGB 2709

SANDS EXPO UPPER LEVEL

2709

Visit at Booth 2709

34 | G2E Preview 2016


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GLOBAL GAMING EXPO (G2E) SEPTEMBER 27-29, 2016

Sands Expo & Convention Center, 201 East Sands Ave., Las Vegas, NV

INTEGRATED RESORT EXPERIENCE VENETIAN BALLROOM For the most up-to-date and detailed map, be sure to pick up your Event Map on-site at G2E. Map subject to change

G2E Preview 2016 | 35


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G2E 2016 EXHIBITOR DIRECTORY

(As of July 5, 2016)

Betson Imperial Parts & Service Co. . . . . . 2835 BirchStreet Systems . . . . . . . . . . . . . . . . . . 3623 Bixolon America . . . . . . . . . . . . . . . . . . . . 3413 Bluberi. . . . . . . . . . . . . . . . . . . . . . . . . . . . 3450 Blue Sky Marketing Group . . . . . . . . . . . . 3612 BMM Testlabs. . . . . . . . . . . . . . . . . . . . . . 2416 Brill Hygienic Products Inc. . . . . . . . . . . . 2635 Brunswick Bowling & Billiards . . . . . . . . . 6643 Buyer’s Edge, Inc. . . . . . . . . . . . . . . . . . . . 6229 BYA Group SA . . . . . . . . . . . . . . . . . . . . . 1326 Cammegh Ltd. . . . . . . . . . . . . . . . . . . . . . 3830 Carmanah Signs. . . . . . . . . . . . . . . . . . . . . 2609 Casino Air, Inc. . . . . . . . . . . . . . . . . . . . . . 2236 Casino Careers LLC . . . . . . . . . . . . . . . . . 3512 Casino City Press. . . . . . . . . . . . . . . . . . . . 4107 Casino Data Imaging. . . . . . . . . . . . . . . . . 3036 COMPANY

BOOTH

Casino Essentials LLC . . . . . . . . . . . . . . . . 1336 Casino Money . . . . . . . . . . . . . . . . . . . . . . 1930

1st Choice Technical Services, LLC. . . . . . 5233

American Gaming Trade Show–FADJA . . 5344

Casino Screens. . . . . . . . . . . . . . . . . . . . . . 5429

3M Touch Systems . . . . . . . . . . . . . . . . . . 1430

American Indian Veterans Memorial, Inc.. 5325

Casino Technology . . . . . . . . . . . . . . . . . . 2046

ABA Lock Mei Lock & Security . . . . . . . . 4113

Americans for Non Smokers Rights. . . . . . 4014

CasinoTech . . . . . . . . . . . . . . . . . . . . . . . . 1226

Abbiati Casino Equipment . . . . . . . . . . . . 3423

Angel Playing Cards USA Inc.. . . . . . . . . . 1826

CastNET Digital Signage Solutions. . . . . . 2626

Aces Up Gaming Inc. . . . . . . . . . . . . . . . . 3510

Apacer Memory America Inc. . . . . . . . . . . 5333

CDS COM d.o.o. . . . . . . . . . . . . . . . . . . . 2235

ACG World. . . . . . . . . . . . . . . . . . . . . . . . 3705

APEX pro gaming a.s. . . . . . . . . . . . . . . . . 2050

Celayix Software . . . . . . . . . . . . . . . . . . . . 3611

Acres 4.0 . . . . . . . . . . . . . . . . . . . . . . . . . . 2030

ARB Labs Inc. . . . . . . . . . . . . . . . . . . . . . . 3818

Ceronix Inc.. . . . . . . . . . . . . . . . . . . . . . . . 1635

ACS PlayOn . . . . . . . . . . . . . . . . . . . . . . . 2008

Aristocrat Technologies . . . . . . . . . . . . . . . 1141

CG Novelties. . . . . . . . . . . . . . . . . . . . . . . 3813

Action Packed Gaming Products . . . . . . . . 3514

AromaSys/Brandaroma . . . . . . . . . . . . . . . 5434

Chargerback, Inc. . . . . . . . . . . . . . . . . . . . 6030

Adept Consulting Services, Inc. . . . . . . . . . 2335

AromaTech Inc.. . . . . . . . . . . . . . . . . . . . . 6429

Chetu Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 3436

Adlink Technology . . . . . . . . . . . . . . . . . . 1435

Arrow International Inc. . . . . . . . . . . . . . . 3630

Christmas Light Decorators . . . . . . . . . . . . 6329

Advanced Micro Devices . . . . . . . . . . . . . . 3909

Aruze Gaming America . . . . . . . . . . . . . . . 2659

Cintas Corp. . . . . . . . . . . . . . . . . . . . . . . . 1235

Advansys . . . . . . . . . . . . . . . . . . . . . . . . . . 1223

ASAI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3430

CIS Technology Inc. . . . . . . . . . . . . . . . . . 1335

Aerocom USA . . . . . . . . . . . . . . . . . . . . . . 6143

Asia Gaming Brief . . . . . . . . . . . . . . . . . . . 5346

CleanBrands . . . . . . . . . . . . . . . . . . . . . . . 6045

Assn. of Gaming Equipment Manufacturers 3700

AstroSystems Inc. . . . . . . . . . . . . . . . . . . . 1220

Codespace Gaming, Inc. . . . . . . . . . . . . . . 3210

Agilysys Inc.. . . . . . . . . . . . . . . . . . . . . . . . 3602

At Work Uniforms . . . . . . . . . . . . . . . . . . 3814

Cole Kepro International LLC. . . . . . . . . . 2840

Agora Cosmetics . . . . . . . . . . . . . . . . . . . . 6343

Atrient . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3404

Comp Trading LLC . . . . . . . . . . . . . . . . . 3410

AGS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1253

Aurify LLC . . . . . . . . . . . . . . . . . . . . . . . . 2711

Cooper Levenson Attorneys at Law . . . . . . 2535

Aimtron Corporation. . . . . . . . . . . . . . . . . 3609

Avigilon . . . . . . . . . . . . . . . . . . . . . . . . . . . 3918

CountR GmbH . . . . . . . . . . . . . . . . . . . . . 2735

Ainsworth Game Technology Ltd.. . . . . . . 2059

Axiomtek Co., Ltd. . . . . . . . . . . . . . . . . . . 1316

Crane Payment Innovations. . . . . . . . . . . . 1850

AirTec Corporation . . . . . . . . . . . . . . . . . . 6429

Banyan Gaming. . . . . . . . . . . . . . . . 1816, 2016

Cummins Allison. . . . . . . . . . . . . . . . . . . . 4830

Alfastreet, Pockaj, d.o.o. . . . . . . . . . . . . . . 2448

BCM Advanced Research . . . . . . . . . . . . . 2136

Cuningham Group Architecture . . . . . . . . 2336

All Star Incentive Marketing . . . . . . . . . . . 2713

Beehive . . . . . . . . . . . . . . . . . . . . . . . . . . . 5027

Custom America Inc.. . . . . . . . . . . . . . . . . 3809

Alpha Display Co., Ltd.. . . . . . . . . . . . . . . 5245

Best Name Badges . . . . . . . . . . . . . . . . . . . 6243

Davey Coach Sales, Inc.. . . . . . . . . . . . . . . 3706

Ambra Gaming LLC . . . . . . . . . . . . . . . . . 1433

Bestech Corporation . . . . . . . . . . . . . . . . . 1836

Density Proximus Wi-Fi Analytics. . . . . . . 4002

American Engineered Products . . . . . . . . . 1318

BetConstruct . . . . . . . . . . . . . . . . . . . . . . . 4823

DEQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2023

American Gaming & Electronics Inc. . . . . 2213

Betradar . . . . . . . . . . . . . . . . . . . . . . . . . . . 4135

DFI Technologies, LLC. . . . . . . . . . . . . . . 2830

American Gaming Experts . . . . . . . . . . . . . 4205

BetSmart . . . . . . . . . . . . . . . . . . . . . . . . . . 4827

Displax . . . . . . . . . . . . . . . . . . . . . . . . . . . 1325

36 | G2E Preview 2016


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EXHIBITOR DIRECTORY 2016 Hammacher Schlemmer . . . . . . . . . . . . . . 4003 Harmony Technical Associates . . . . . . . . . 5534 High 5 Games . . . . . . . . . . . . . . . . . . . . . . 2230 Hikvision Inc USA . . . . . . . . . . . . . . . . . . 4013 HillEver Technology Corporation . . . . . . . 1320 Hnedak Bobo Group. . . . . . . . . . . . . . . . . 3336 Honeywell Security Group & Honeywell . 3816 Hong Yen Technologics . . . . . . . . . . . . . . 5246 Hot Games . . . . . . . . . . . . . . . . . . . . . . . . 5347 Hyatt Die Cast . . . . . . . . . . . . . . . . . . . . . 3236 I-5 Design & Manufacture Inc. . . . . . . . . . 3839 iBASE Gaming Inc. . . . . . . . . . . . . . . . . . . 1936 IDScan.net. . . . . . . . . . . . . . . . . . . . . . . . . 3812 IGT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3659 Impact Display Solutions. . . . . . . . . . . . . . 3035 Imprint Plus . . . . . . . . . . . . . . . . . . . . . . . 6231 Incom Inc.. . . . . . . . . . . . . . . . . . . . . . . . . 3525 Incredible Technologies Inc. . . . . . . . . . . . 4047 DiTronics Financial Services . . . . . . . . . . . 3616

Fujitsu Frontech North America . . . . . . . . 3926

DLV Ltd.. . . . . . . . . . . . . . . . . . . . . . . . . . 3219

Galaxy Gaming Inc.. . . . . . . . . . . . . . . . . . 4213

DR Gaming Technology . . . . . . . . . . . . . . 2216

Gamblit Gaming, LLC . . . . . . . . . . . . . . . 4423

DreamCatcher Hotels . . . . . . . . . . . . . . . . 6029

GameAccount Network . . . . . . . . . . . . . . . 1416

Duetto, Inc.. . . . . . . . . . . . . . . . . . . . . . . . 4000

Gamesman. . . . . . . . . . . . . . . . . . . . . . . . . 3636

e2c . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3435

Gaming Arts LLC . . . . . . . . . . . . . . . . . . . 3008

Eclipse Compliance Testing. . . . . . . . . . . . 3309

Gaming Capital Group . . . . . . . . . . . . . . . 2436

Eclipse Gaming Systems . . . . . . . . . . . . . . 2844

Gaming Laboratories International LLC . . 4430

Ecolab Inc.. . . . . . . . . . . . . . . . . . . . . . . . . 4210

Gaming Partners International/GPI. . . . . . 4433

eConnect Inc. . . . . . . . . . . . . . . . . . . . . . . 3708

Gaming Standards Association. . . . . . . . . . 4100

ECR Sales & Service Inc.. . . . . . . . . . . . . . 4008

Gaming Support USA, Inc. . . . . . . . . . . . . 2623

Effinet Systems Inc. . . . . . . . . . . . . . . . . . . 1832

Gary Platt Manufacturing . . . . . . . . . . . . . 2823

Elite Gaming Technologies Inc. . . . . . . . . 4018

Gasser Chair Company Inc. . . . . . . 3016, 3216

EM Design, Inc. -Uniform Design . . . . . . 3709

Genesis Gaming Solutions . . . . . . . . . . . . . 2223

Engaged Nation. . . . . . . . . . . . . . . . . . . . . 3518

GGB Magazine . . . . . . . . . . . . . . . . . . . . . 2709

Eqube Gaming . . . . . . . . . . . . . . . . . . . . . 2313

Giesecke & Devrient America Inc. . . . . . . 4216

eTouchMenu, Inc.. . . . . . . . . . . . . . . . . . . 6129

Global Beer Co., USA Inc. . . . . . . . . . . . . 6330

Kejieda Amusement Equipment Manufacturer. . . . . . . . . . . . . . . . . . . . . . . 3712

Euro Games Technology (EGT) . . . . . . . . 2653

Global Payments Gaming Services. . . . . . . 4411

Key Systems Inc. . . . . . . . . . . . . . . . . . . . . 5327

Everi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1116

Glory Electronic Technology Co. Ltd. . . . 3425

Key Tracer Systems . . . . . . . . . . . . . . . . . . 3827

EWC Technologies, LLC . . . . . . . . . . . . . 3516

Glory Global Solutions . . . . . . . . . . . . . . . 4835

KEYper Systems. . . . . . . . . . . . . . . . . . . . . 2636

Experiture . . . . . . . . . . . . . . . . . . . . . . . . . 1935

Gold Club d.o.o. . . . . . . . . . . . . . . . . . . . . 3833

Konami Gaming, Inc. . . . . . . . . . . . 1054, 1154

Expo Enterprise . . . . . . . . . . . . . . . . . . . . . 5531

Golden Race . . . . . . . . . . . . . . . . . . . . . . . 5229

Kortek Corporation . . . . . . . . . . . . . . . . . . 2630

FABICash . . . . . . . . . . . . . . . . . . . . . . . . . 1633

Grand Vision Gaming, LLC . . . . . . . . . . . 2419

Kronos Incorporated . . . . . . . . . . . . . . . . . 3911

Famous Brands International. . . . . . . . . . . 6326

Graphic Controls. . . . . . . . . . . . . . . . . . . . 1330

Lightning Gaming Inc. . . . . . . . . . . . . . . . 5148

Fantalooks Co., Ltd. . . . . . . . . . . . . . . . . . 3819

Great American Insurance Company. . . . . 3711

M3 Technology Solutions LLC . . . . . . . . . 5143

FBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2616

Grover Gaming . . . . . . . . . . . . . . . . . . . . . 1630

Magothy Technology. . . . . . . . . . . . . . . . . 3526

FinScan . . . . . . . . . . . . . . . . . . . . . . . . . . . 3209

GTSource . . . . . . . . . . . . . . . . . . . . . . . . . 3850

Masque Publishing - Mega Match! . . . . . . 5026

Fortunet Inc. . . . . . . . . . . . . . . . . . . . . . . . 2908

GTT Co., Ltd.. . . . . . . . . . . . . . . . . . . . . . 2811

Matsui America Inc. . . . . . . . . . . . . . . . . . 2932

Four Winds Interactive . . . . . . . . . . . . . . . 2820

Guestware . . . . . . . . . . . . . . . . . . . . . . . . . 6031

Media Resources . . . . . . . . . . . . . . . . . . . . 5538

38 | G2E Preview 2016

Infinite Peripherals . . . . . . . . . . . . . . . . . . 1835 Infor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3605 INmarketing Group. . . . . . . . . . . . . . . . . . 2918 Innodisk Corporation . . . . . . . . . . . . . . . . 2818 Innovative Slot Products . . . . . . . . . . . . . . 4200 Inspired . . . . . . . . . . . . . . . . . . . . . . . . . . . 4130 Interblock Gaming . . . . . . . . . . . . . . . . . . 1239 ISMS Limited . . . . . . . . . . . . . . . . . . . . . . 3230 Iverson Gaming Systems Inc.. . . . . . . . . . . 2613 J&B Group . . . . . . . . . . . . . . . . . . . . . . . . 6324 JCJ Architecture . . . . . . . . . . . . . . . . . . . . 1423 JCM Global. . . . . . . . . . . . . . . . . . . . . . . . 4039 Jinlang Furniture Co., Ltd. . . . . . . . . . . . . 4203 Joingo . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2611 Jukes Slot. . . . . . . . . . . . . . . . . . . . . . . . . . 5034


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EXHIBITOR DIRECTORY 2016 Merkur Gaming. . . . . . . . . . . . . . . . . . . . . 3353

T & M Med Group. . . . . . . . . . . . . . . . . . 5433

MGR Seating Technologies . . . . . . . . . . . . 4305

Table Trac Inc. . . . . . . . . . . . . . . . . . . . . . 1331

Micro Gaming Technologies Inc. . 1941, 1941A

Taiwan Electrical & Electronic . . . . . . . . . 3023

MicroFirst Gaming Inc.. . . . . . . . . . . . . . . 2809

Tangam Systems . . . . . . . . . . . . . . . . . . . . 1735

Milliken & Company . . . . . . . . . . . . . . . . 4204

Tatung Company of America Inc. . . . . . . . 3823

Morse Watchmans Inc. . . . . . . . . . . . . . . . 2836

TC Millwork Inc. . . . . . . . . . . . . . . . . . . . 3539

MSD Mobilya Tas. Dek. Ithalt-Ihracat San. Ve Tic. Ltd. Sti. . . . . . . . . . . . . . . . . . . . . 3625

TCSJohnHuxley . . . . . . . . . . . . . . . . . . . . 4439 TeamSable POS. . . . . . . . . . . . . . . . . . . . . 6230

MSK Gaming . . . . . . . . . . . . . . . . . . . . . . 4311

Tech Art . . . . . . . . . . . . . . . . . . . . . . . . . . 3535

Nanoptix . . . . . . . . . . . . . . . . . . . . . . . . . . 2036

TekVisions. . . . . . . . . . . . . . . . . . . . . . . . . 3313

National Cred-A-Chek, Inc. (NCC) . . . . . 4007

Telescope Casual Furniture . . . . . . . . . . . . 4208

National Food Group . . . . . . . . . . . . . . . . 6124

Thalden Boyd Emery Architects (TBE) . . . 3307

NewChef Fashion . . . . . . . . . . . . . . . . . . . 6043

The Bright Group . . . . . . . . . . . . . . . . . . . 3311

Next Gaming. . . . . . . . . . . . . . . . . . . . . . . 1230

The Cawley Company . . . . . . . . . . . . . . . . 2930

Nic and Syd. . . . . . . . . . . . . . . . . . . . . . . . 3811

The Innovation Group . . . . . . . . . . . . . . . 3608

Nidec Sankyo America Corporation . . . . . 2911

Touch Dynamic . . . . . . . . . . . . . . . . . . . . 3907

NIGA-National Indian Gaming Assn. . . . . 4410

Rhineland Cutlery . . . . . . . . . . . . . . . . . . . 6125

Nippon Primex . . . . . . . . . . . . . . . . . . . . . 4009

RSM US LLP . . . . . . . . . . . . . . . . . . . . . . 3310

Norwegian Cruise Line . . . . . . . . . . . . . . . 3412

Rymax Marketing Services. . . . . . . . . . . . . 3020

Novomatic Gaming Industries. . . . . . . . . . 1259

Sagra, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 6027

NRT Technology Corp. . . . . . . . . . . . . . . 4046

Sanmina Corporation . . . . . . . . . . . . . . . . 1626

NYX Gaming Group . . . . . . . . . . . . . . . . . 4023

SCA Gaming . . . . . . . . . . . . . . . . . . . . . . . 1216

Oak Island Creative . . . . . . . . . . . . . . . . . . 6130

Scientific Games Corporation . . . . . . . . . . 1126

OfferCraft . . . . . . . . . . . . . . . . . . . . . . . . . 3513

Shreveport Communications . . . . . . . . . . . 3917

Olea Kiosks Inc. . . . . . . . . . . . . . . . . . . . . 3318

Skechers. . . . . . . . . . . . . . . . . . . . . . . . . . . 3913

OnCourse Learning . . . . . . . . . . . . . . . . . . 3426

SlipGrips . . . . . . . . . . . . . . . . . . . . . . . . . . 6127

OpenKey . . . . . . . . . . . . . . . . . . . . . . . . . . 3211

Slot Constructor . . . . . . . . . . . . . . . . . . . . 1830

OPTii Solutions . . . . . . . . . . . . . . . . . . . . 4006

Slot-Tickets . . . . . . . . . . . . . . . . . . . . . . . . 1233

Optimove . . . . . . . . . . . . . . . . . . . . . . . . . 2035

Smartplay International . . . . . . . . . . . . . . . 4302

Oracle Hospitality . . . . . . . . . . . . . . . . . . . 3207

Smashburger Master LLC . . . . . . . . . . . . . 6026

Ortiz Gaming . . . . . . . . . . . . . . . . . . . . . . 4444

Socal Safe Company . . . . . . . . . . . . . . . . . 3826

University of Nevada, Reno Gaming Management . . . . . . . . . . . . . . . . . . . . . . . 4115

Oser Communications Group . . . . . . . . . . 3912

Southco, Inc. . . . . . . . . . . . . . . . . . . . . . . . 5234

Vantiv . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1623

Patir Casino Seating. . . . . . . . . . . . . . . . . . 3625

Sparkle Power Inc.. . . . . . . . . . . . . . . . . . . 3314

Veridocs. . . . . . . . . . . . . . . . . . . . . . . . . . . 2936

Patriot Gaming & Electronics . . . . . . . . . . 1820

Spectra by Comcast Spectacor . . . . . . . . . . 4310

Video King Gaming Systems LLC. . . . . . . 3030

PDS Gaming . . . . . . . . . . . . . . . . . . . . . . . 1523

Spectronix . . . . . . . . . . . . . . . . . . . . . . . . . 3800

VideoPoker.com . . . . . . . . . . . . . . . . . . . . 5249

Peripheral Dynamics Inc.. . . . . . . . . . . . . . 4206

Speedy Sweep . . . . . . . . . . . . . . . . . . . . . . 4005

Virtual Roster . . . . . . . . . . . . . . . . . . . . . . 1536

Planet Bingo . . . . . . . . . . . . . . . . . . . . . . . 3013

Spin Games LLC . . . . . . . . . . . . . . . . . . . . 2410

VisuaLimits LLC . . . . . . . . . . . . . . . . . . . . 5236

Plasma Air International . . . . . . . . . . . . . . 2435

Staff Shirts, a division of Formal . . . . . . . . 3805

VizExplorer . . . . . . . . . . . . . . . . . . . . . . . . 3846

Plate-Mate . . . . . . . . . . . . . . . . . . . . . . . . . 6126

Steelman Partners . . . . . . . . . . . . . . . . . . . 4016

VSR Industries. . . . . . . . . . . . . . . . . . . . . . 1616

Playersoft Technologies . . . . . . . . . . . . . . . 1636

Store Financial. . . . . . . . . . . . . . . . . . . . . . 5438

Walco . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6024

Plug In and Pour . . . . . . . . . . . . . . . . . . . . 6226

Studio 25 Décor . . . . . . . . . . . . . . . . . . . . 6431

Wells-Gardner Technologies, Inc. . . . . . . . 3420

QNC/Quik N’ Crispy Greaseless Fryers . . 6227

Stylgame USA LLC . . . . . . . . . . . . . . . . . . 2430

Wilkin Marketing . . . . . . . . . . . . . . . . . . . 1436

Quixant USA Inc. . . . . . . . . . . . . . . . . . . . 2040

SuzoHapp . . . . . . . . . . . . . . . . . . . . . . . . . 4233

WineStein . . . . . . . . . . . . . . . . . . . . . . . . . 6624

RadarApps – Firefly . . . . . . . . . . . . . . . . . . 5533

SVM Gift Cards . . . . . . . . . . . . . . . . . . . . 3212

YWS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3136

Regulatory Management Counselors PC . . 3316

Synectic Systems Inc.. . . . . . . . . . . . . . . . . 3235

Zitro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2440

Reldom Corp. . . . . . . . . . . . . . . . . . . . . . . 3033

Synergy Blue . . . . . . . . . . . . . . . . . . . . . . . 2813

Zuum d.o.o . . . . . . . . . . . . . . . . . . . . . . . . 3633

42 | G2E Preview 2016

Tovis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1424 Traffic Generation Americas . . . . . . . . . . . 2832 TransAct Technologies . . . . . . . . . . . . . . . 2423 Transcend Information, Inc. . . . . . . . . . . . 1736 Two Rivers . . . . . . . . . . . . . . . . . . . . . . . . 6424 Two Way Direct powered by AT&T . . . . 3916 U.S. Bank Gaming Services . . . . . . . . . . . . 2816 Ultra ID . . . . . . . . . . . . . . . . . . . . . . . . . . 4004 Uniforms By Class Act LLC . . . . . . . . . . . 6443 United Food Group Inc. . . . . . . . . . . . . . . 6627 United States Playing Card Company . . . . 3613 United Talent Agency . . . . . . . . . . . . . . . . 6645 Unity Technologies . . . . . . . . . . . . . . . . . . 3213


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M

All Together Now

The Association of Gaming Equipment Manufacturers provides services to all members—large and small

by Roger Gros

Most associations get their starts when confronted with an issue that threatens the entire group. That was certainly true of the Association of Gaming Equipment Manufacturers (AGEM). In 2000, there was talk that the Nevada legislature was considering a tax on gaming devices, so the big boys at the time—IGT, Bally, WMS and Aristocrat—joined forces. The proposal never materialized, but AGEM had been born. At that point, associations can go either way, reverting to a loose alliance that monitors possible problems, or growing to become a true service organization to their particular industry. AGEM chose the latter path. But even then, the first few years produced spotty success, mostly centered on the confusion of two major trade shows. The established World Gaming Congress was

44 | G2E Preview 2016

Tom Jingoli, President, Association of Gaming Equipment Manufacturers, and Chief Administrative Officer, Konami Gaming

usurped by the upstart Global Gaming Expo, supported by both the American Gaming Association and AGEM. But then, seven years ago, Tom Jingoli, then a senior vice president with Konami, was elected president. Jingoli’s election roughly coincided with the arrival of Marcus Prater, a former marketing executive at Bally, who became executive director. Together, the two have grown AGEM impressively over the years. Jingoli characteristically rejects that praise. “It really is a collective organization; it’s a group effort,” he says. “You’re only as good as your membership and your constituents.” Jingoli, now chief administrative officer at Konami, says he only intended to stay on for a full term (after filling a one-year vacancy left by the previous president), but decided to stay on due to industry volatility. “With all the consolidations that were going on in the industry, a lot of the board members retired,” he says, “so, I just felt at the time, it was probably not the right time for me to step down.” Under Jingoli’s term, AGEM has grown from 32 members, mostly in the U.S., to 154 located in all corners of the world, 22 countries in all. Jingoli says AGEM is anchored by the founding large slot manufacturers, but the strength of the organization is its diversity.


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“We’ve always believed to be a true trade association, you have to have representation from the entire sector,” he says. “So, when you look at our business, it’s the chair company. It’s the sign company. It’s the harness company. So, we have a lot of those companies that are a part of our constituency. And when we talk about a trade show, we’re not just talking about Sci Games, or IGT, or Konami. We’re talking about some of the other companies that provide a lot of the other equipment that goes into the machines, or associated equipment that surrounds them. We’ve done a really, really good job of getting everybody involved in the segment.” Jingoli says that even though the large slot companies steer the ship, there is much agreement among the members on the direction of AGEM. “It’s interesting to see, because in most cases, what’s good for the large slot manufacturers has trickle-down effect throughout and resonates through our association,” he says. “So, I can’t think of a time where we really haven’t been aligned on certain things. It’s a rarity. And I really give Marcus credit for that.”

UP SCOPE nternational expansion was so important to AGEM that it hired another director, Tracy Cohen, the marketing VP for TCSJohnHuxley. “When we started, we had ‘American’ as our description,” he says, “but it quickly became evident there were international issues that we needed to address.” AGEM has played a role in the legalization of gaming and machines in several countries, including Mexico, where the association has had a big impact. And the scope of the company has changed, as well, due to the recent consolidation. Both IGT and Scientific Games are major players in the lottery business, and Jingoli says that is a true growth area. “(Major lottery supplier) Intralot is also a member, so we really have that ground covered,” he says. “And that brings up another benefit of the association. Certainly, if something comes up in the lottery space, or table game space—if you take Konami, for example, we don’t have lottery or table games—it affects our other members. It’s not what’s good for Konami, or what’s good for Scientific Games; it’s what’s good for the whole industry. “Several years ago, Marcus developed an associate member group. And there are certain things that might affect them that don’t occur to us in the slot world. So they have a voice now, and they can escalate issues up to us, and ask us to take some kind of action.

I

And if it’s something we can get behind and help, we’re happy to do that.”

AMERICAN ALLIANCE

A

GEM has normally had a cooperative relationship with the American Gaming Association, which, along with Reed Exhibitions, owns Global Gaming Expo. “(AGA President) Geoff Freeman has done a really good job since he’s come in; we have a very good working relationship with them,” Jingoli says. “We talk to them regularly. We invite Geoff at least once a year to speak to our group at our board meeting to explain things that are going on with the AGA. “And we’ve tried to tackle some things that clearly affect both of our memberships. Obviously, they have a different charter than we do, but there have been some things—daily fantasy sports, internet gaming and some other things—where we’ve had common ground. The biggest thing is obviously legal gambling, and some of the proliferation of that is certainly something that affects not only slot manufacturers, but in fact our customers and operators as well that are members of the AGA. “So, we’re constantly looking at things where Connie Jones, Director of the two organizations can work together. Responsible Gaming, AGEM Because, as you know, if you take the big slot companies, CEOs like Steve Sutherland, Gavin Isaacs, Jamie Odell and others are on the board. They don’t come to the AGEM meetings, but they have representatives that sit on our board.” But there are important differences, says Jingoli. “We’re centered more on state issues,” he says. “Not saying that the AGA doesn’t, but they’re looking more on a federal level. For example, we’ve had issues that came up in Kansas years ago. We met with the gaming regulators there, on a registration issue where some Marcus Prater, Executive of our members were required to get a gaming Director, AGEM license by doing less than a half percent of their business there, where in most cases it’s 5 percent or above. “So, we try and drill down more on the stateby-state level, and how it affects that. As an organization, we’ve been very successful at that. Massachusetts is a good example—a new state that came online, when the commonwealth had all kinds of questions, and they reached out to us. We hired educated legal representatives and lobbyists, explained how our organization works and who we are. It helped speed the process.” Sometimes, however, the interests of the two Tracy Cohen, Director, organizations diverge. For example, the introInternational, AGEM, and duction of slots/VLTs at bars and restaurants in Vice President Marketing, TCSJohnHuxley

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Casino Entertainment Awards Event Returns During G2E

The 2016 Casino Entertainment Awards, the only awards honoring outstanding artists, executives and venues in the casino entertainment industry, will be held on Wednesday, September 28 at Vinyl, the award-winning nightclub at the Hard Rock Hotel & Casino Las Vegas. The CEA is a don’tmiss event at G2E, a rollicking time with surprises all night. Sponsored by the Global Gaming Expo (G2E) and the American Gaming Association (AGA), the Casino Entertainment Awards are the ultimate honor for anyone involved with entertainment in the gaming industry. Last year, the legendary Jerry Lewis received the Lifetime Achievement Award. This year, songstress Brenda Lee takes the top award. Lee has been a superstar since childhood, releasing her first single when she was only 11 years old, sharing the stage of the Grand Ole Opry with Elvis Presley at 12, and watching the Beatles open for her on tour in Europe before she turned 20. But few remember her connection to the casino industry. She celebrated her 12th birthday at the Flamingo in 1956 when she was part of the Christmasthemed revue. The 70-year-old Lee only does about 20 shows a year now, but Las Vegas is still one of her major stops. Just recently she appeared at the Golden Nugget, and she will return next year to perform at the kitschy Viva Las Vegas Rockabilly Weekend. Tom Cantone is a legendary entertainment director who broke all the rules in Atlantic City, booking such acts as Eddie Murphy, Cher and George Carlin, transforming the casino entertainment business. In the last 20 years at Foxwoods and Mohegan Sun, he has brought almost every superstar to southeastern Connecticut. Cantone, the author of Book ‘Em: The Man Who Revolutionized Casino Entertainment, will receive the “Entertainment Executive of the Year” award. Other award categories include: • Independent Casino Talent Buyer of the Year • Casino Booking Agent of the Year • Casino Showroom/Theater of the Year • Casino Arena/Amphitheater of the Year • Casino Entertainment Executive of the Year • Casino Comedian of the Year • Casino Musical Artist of the Year • Casino Entertainer of the Year

46 | G2E Preview 2016

several states like South Dakota and Illinois is good for slot manufacturers but bad for existing casinos. In that case, Jingoli says AGEM does not take an active role. “If it’s a legal market, where slot machines, gaming devices or VLTs are allowed, at the end of the day, we’re going to take that phone call if somebody calls to buy a machine,” he says. He references California, where the Nevada gaming industry actively opposed the expansion of tribal gaming. “Slot manufacturers took a back seat on that, and just let it play out, and when it became legal, we started selling to the tribes. We try to let the process play out. We’re not going to hire lobbyists to make it happen, but we’re also not going to oppose it.”

“When we started, we had ‘American’ as our description. but it quickly became evident there were international issues that we needed to address.” —AGEM President Tom Jingoli RAISING THE PROFILE ne of the purposes of AGEM is to raise the visibility of and respect for the industry of gaming suppliers. One of the ways AGEM has done this was to hire Connie Jones as director of responsible gaming. Jones had previously worked in a similar position for IGT, focused on how gaming is entertainment and not a harmful activity for those who take part. Jingoli says Jones was a logical addition a couple of years ago. “We’ve been a main organizer of the AGEM/JCM golf tournament for the past dozen years, which is a major contributor to the National Center for Responsible Gaming,” he says. “So our commitment to responsible gaming is longstanding. When Connie became available, it made absolute sense. We sponsor lots of conferences and events connected to responsible gaming, and often we don’t have representation there. And obviously, she’s one of the foremost authorities in that space.” Jingoli says the growth of AGEM might have reached its peak. “I don’t know how much more growth we have left out there,” he says. “If there’s somebody who’s not a member, Marcus will find them. “But we’re set up financially—we don’t have millions and millions of dollars, but we have a good membership dues structure. Obviously, we’re involved with the AGA and Reed, with the G2E shows, which gives us some funding for our organization. But I think as an organization, we’re set up and structured well to handle anything that’s on our home soil or foreign soil. “And I think, as a trade association, that’s something to be proud of.”

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g2e

global gaming women

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Power Programming

GLOBAL GAMING WOMEN TAKES NEXT STEP AT G2E 2016

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Kick Up Your Heels, the charity event for Global Gaming Women, will be held on Wednesday, September 28

he reorganization of Global Gaming Women into its own self-sustaining organization occurred earlier this year, and G2E will be something of a coming-out party for the group. And if there’s one word that could describe the GGW sessions at G2E 2016, it would have to be “power.” Under the leadership of Virginia McDowell, the former CEO of Isle of Capri, and a powerful board of directors, GGW is poised to become a transformative organization for the gaming industry. But McDowell believes that can only happen when GGW broadens its membership and impact beyond just women. “We’ve got the message out pretty well to women, now we have to get the buy in from male executives at all levels and disciplines in the industry,” she says. To start that process, the GGW program at G2E is dynamic and all-inclusive, going far beyond the “glass ceiling” discussions of the past. It starts with the keynote speaker on Monday, September 26. In “The Power of Being Fearless,” Frances Townsend, executive vice president for worldwide government, legal and business affairs at MacAndrews and Forbes Incorporated, will explain how attitude is everything. Townsend was former assistant to President George W. Bush for homeland 48 | G2E Preview 2016

security and counterterrorism and chairwoman of the Homeland Security Council. She also served as deputy national security advisor for combating terrorism from May 2003 to May 2004. Townsend spent 13 years at the U.S. Department of Justice under the administrations of President George H. W. Bush, President Bill Clinton and President George W. Bush. The “Power” sessions launch at 10 a.m. on Monday, with dynamic presentations by many movers and shakers in the gaming industry and beyond. Ann Simmons Nicholson, the presenter that had one of the highest-ranking feedback scores at G2E 2015, will kick it off with the “Power of Your Brand.” Nicholson asks the question “How good are you?” When asked that question, many women downplay or dismiss their exceptional traits. Statistically, three out of four thoughts a woman has about herself are negative. The awareness of this internal dialogue and how to switch it to a positive, not

ego-driven, thought will be an outcome of this session. “The Power of Presentation” features Jennifer Ehlen, CEO of Prosper Institute, and managing partner of PWE Startup Accelerator, along with Julia Carcamo, of J Carcamo & Associates, a senior marketing leader, blogger and speaker. “The Power of Resiliency” features a presentation by Kim Sinatra, executive vice president, general counsel and secretary for Wynn Resorts, who will explain how to “power” through obstacles. Jane Bokunewicz, an instructor and assistant professor at Richard Stockton College, will present “The Power of Persuasion,” which will provide an overview of current research regarding gender differences in persuasion and communication styles. The “Power Panel: Up Close and Personal” brings together McDowell with panelists Staci Columbo Alonso, senior VP and chief marketing officer, Stations Casino; Claudia Winkler, president, G.H.I. Solutions, Inc.; Susan Cartwright, VP, marketing and corporate communications, Scientific Games; and Karla ParezLarragoite, national director of gaming, Cintas, to talk about the power of philanthropy, the power of technology, the power of negotiating, and the power of dressing for success. And at the end of the day on Monday, Christie Eickelman, vice president of marketing, Gaming Laboratories International, and Tina Kilmer, vice president, product compliance, Scientific Games, will conduct a wide-open session to discuss the positive outcomes and takeaways from the day, and the best ways to move forward with all the valuable things learned during the day. But that’s not all for GGW. The annual “Kick Up Your Heels” fundraiser will be held on Wednesday, September 28, at 6 p.m. at a venue to be announced. And on Thursday morning, the annual GGW Lean In Breakfast with rapid-fire moderators and small networking groups will be held in the Casanova Ballroom at the Sands Expo Center. To learn more about any GGW program at G2E and to register, visit the GGW website at globalgamingwomen.org.


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g2e igaming congress

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Expanding iGaming THIS YEAR’S iGAMING CONGRESS AT G2E SHOWS HOW DIVERSE AND BROAD THE FIELD HAS BECOME

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or the past seven years, G2E has presented the iGaming Congress, one of the leading sources of information about online gaming in the U.S. In that time, iGaming has become legal in three U.S. states, with the market growing slowly but surely. At this year’s G2E iGaming Congress, you will surely hear about this expansion and possible legalization of iGaming in other U.S. states and jurisdictions. But you’ll also hear about the daily fantasy sports (DFS) controversies across the country, and also about the introduction of eSports into the gaming landscape and what it could mean for casino resorts. But first, the iGaming Congress on Monday, September 26, will present a litany of sessions that will examine the state of the industry. Gathering Storm: Future of iGaming in the U.S. 10:00 a.m. – 11:00 a.m. Review the activity of iGaming in the states where it’s legal or where legislation is pending, and explore what the future may hold. • Understand how identity, payment and geolocation technologies have improved; • Learn how to capitalize on this growing segment; and, • Discuss potential paths to advance legalization. Global Evolution in iGaming Regulation 11:15 a.m. - 12:15 p.m. Experts will address the evolving regulatory 50 | G2E Preview 2016

models for iGaming in Europe, Australia, Latin America and more. • Discover the latest developments in iGaming regulation; • Learn about penalty boxes and gray-area operations; and, • Explore why regulations are changing worldwide. Making the Market: Players, Participation, Promotions, Part 1 1:45 p.m. - 2:45 p.m. The first of this two-part session will explore the intersection of iGaming with brick-and-mortar casinos, marketing opportunities and intelligence about iGaming customers to make the most of the available market. • Understand the intersection of iGaming with brick-and-mortar casinos; • Discuss iGaming player demographics, how they’re being acquired and at what cost; and, • Explore the status of affiliates and what that means to online casinos. Making the Market: Players, Participation, Promotions, Part 2 3:00 p.m. – 4:00 p.m. The second of this two-part session will dive more deeply into iGaming marketing,

promotions and player behaviors. • Explore what advertising method is most effective; • Discover what promotions deliver the strongest ROI; and, • Consider the digital devices players use and their impacts—with particular emphasis on the role of mobile. Mobile Sports Betting: U.S. and Around the World 4:15 p.m. - 5:15 p.m. A significant portion of iGaming revenue around the world comes from sports betting. Review its current impact and what the future holds for this growing market. • Understand the market and growth opportunity for mobile sports betting; • Learn the differentiating aspects of mobile’s success; and, • Discuss what types of wagering have generated the largest consumer demand. During the main conference at G2E, eSports will take center stage when experts gather to discuss what it means when “eSports and Casinos: The Coming Collision” convenes on Wednesday, September 28 at 1:30 p.m. Learn about the size of the industry, its demographics and how casinos can take advantage of this fast-growing segment, whether through events, tournaments or actual betting on eSports teams. Hear about the experience of casinos that have already dipped their toes into the eSports water, and what the potential of this growing market could be. For DFS, the controversy has shed positive light on the drive for legal sports betting by demonstrating the popularity of the activity and the difficulty in determining who is playing and winning. And of course, there is the debate about whether eSports is gambling or not. Don’t miss this session. And finally, another offshoot of iGaming is the social casino boom. If your casino hasn’t set up a social casino and used it to market your land-based facilities, you may have already missed the boat. But when “Legislation Through Launch: Developing a Social Casino” is held on Tuesday, September 27 at 3:15 p.m., the movement will become clear. The iGaming Congress at G2E will continue to become a very important part of the G2E Education program, and it will expand and grow as the sector expands and grows in the various kinds of online interaction with players.


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puzzled by CASH MANAGEMENT?

CPI has put all of the pieces together. Now, the industry’s leading brands—CashCode, Conlux, MEI, Money Controls, NRI and Telequip—have been combined into one comprehensive portfolio. CPI is more than products. It is a one-stop shop for coin, note and cashless solutions that lower transaction costs from the point of sale to the deposit. The products and expertise that represent these brands will accelerate expectations for automated payment systems. Stop by booth #1850 during G2E or visit www.CranePI.com and let us assemble the pieces to add value to your application.

Technology that counts.

CranePI.com


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g2e security & surveillance

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New Twist for Security & Surveillance

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ACTIVE SHOOTER WORKSHOP WILL CAP OFF BUSY G2E

ne of the most enduring education programs at G2E is the Security & Surveillance track. Every year, hundreds of security and surveillance personnel converge on G2E to get the latest cutting-edge in the field.

Active Shooter Workshop Thursday, September 29

7 Out: 7 Methods to Bilk a Craps Game 11:15 a.m. – 12:15 p.m. From the $1 million craps scam at Bellagio to the $700,000 dice-sliding story at Wynn Las Vegas, we examine how these schemes are accomplished and the conditions that may have facilitated them. From the dealers, box persons, supervisors, and surveillance to the equipment, we take a close look at how some are more vulnerable to swindlers and thieves than others. Hostile Wi-Fi: It’s Worse Than You Think! 3:00 p.m. - 4:00 p.m. The recent data breaches into several casino resorts nationwide highlight the significant exposures that exist not only from remote access but from wireless access points within the casino hotel itself. Casino hotels remain a prime target for many reasons, including customer data, credit card data, corporate data, surveillance and theft by fraud. Inviting Vulnerability: Promotional Advantage Play 4:15 p.m. - 5:15 p.m. Today’s casino industry relies heavily on loyalty programs to reward its best guests. Over the past five years, a number of groups have been identified taking advantage of these promotions on a massive scale. 52 | G2E Preview 2016

Keynote Lunch 12:00 p.m. – 1:00 p.m. A law enforcement expert will present the tactical response to an active shooter. Learn about the interactions between law enforcement and casino security, crime scene protection and long-term impacts on employees and customers. Workplace Violence: Know Your Employees & Customers 1:00 p.m. – 2:00 p.m. Active shooters come in many forms. It may be the ones you know, like a disgruntled employee or a violent spouse of an employee. Or it may be a stranger, as in a robbery, or someone with a gripe against the casino.

In an intensive full-day conference on Monday, September 26, expert speakers will present a variety of topics relevant to any security or surveillance department. Here’s just a sampling of what you’ll experience: 10:00 a.m. - 11:00 a.m. Deputy Chief James Taylor with the Nevada Gaming Control Board will present current and ongoing fraud schemes and current trends in casino crimes. This session will include pictures of active perpetrators and numerous video clips of casino cheating and recent crimes.

shooters. Access control, video analytics and even biometrics not only alert us to intruders, but also flag certain behaviors associated with potential violence.

This is the only active shooter workshop presented by gaming professionals and designed specifically for gaming facilities. This one-day presentation includes everything management needs to know in order to plan, prepare, respond and recover from an active shooter. Take one extra day at G2E and gain knowledge that may save lives and will definitely strengthen your business. Here’s the lineup: Prepare to Plan: Write and Disseminate 9:00 a.m. – 10:00 a.m. Learn the three steps to an effective active shooter plan. From management adoption to outlining and sharing organization-wide, learn from a planning expert how to develop an active shooter plan. Proactive Prevention: Hardening the Target 10:15 a.m. – 11:00 a.m. Casinos are considered “soft targets” to active shooters and other criminals because many are open to the public 24 hours a day. Casinos balance the comforts and ease to create a hospitable environment with one that’s secure. Testing Technology: Early Warning Systems 11:00 a.m. – 12:00 p.m. Technology now plays an important role in the prevention and identification of active

Wrong Reaction: The ‘It Won’t Happen Here’ Mentality 2:00 p.m. – 2:45 p.m. Events over the last 20 years shows us that an active shooter can occur anywhere. Learn from a nationally renowned expert what you and your employees need to do when violence strikes and how to best cooperate with law enforcement. Unlimited Liability: Protecting the Brand and Reputation 3:00 p.m. – 3:30 p.m. Court judgments against businesses following an active shooter event reveal that businesses must be proactive during and after an incident. A seasoned expert will discuss how to deal with the press, the public, victims and employees. Rapid Recovery: The Aftermath and Return 3:30 p.m. – 4:15 p.m. Active shooter events will shut down a casino, and the impact will immediately be felt by customers, employees and the community. How long that period will last depends upon how quickly a casino can return to normal. Takeaway Points: The Final Roundup 4:15 p.m. – 5:00 p.m. By this time, every attendee should have a wealth of information and a pile of notes. Rather than send everyone back home in a whirlwind of policies and case studies, we will take a few minutes to debrief, answer questions, and give each person an unprecedented opportunity to pick the brains of legal, security and law enforcement experts.


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g2e style watch

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The Complete Package THE CINTAS ULTRA-LOUNGE FASHION SHOW IS BACK AT G2E, WITH OUTFITS THAT ENHANCE ANY RESORT’S BRAND

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niforms are more than just ways to dress your employees. Uniforms create a brand, communicate a vibe and give your employees confidence to create the best level of customer service possible. Cintas has long been the go-to uniform company in the gaming industry, but its visibility is front and center each year at G2E when they present the Cintas UltraLounge Fashion Show.

This year center stage at the Integrated Resort Experience adjacent to the main G2E show floor, the UltraLounge Fashion Show will bring that 54 | G2E Preview 2016

much more excitement to the floor with lights, music and the flashy wardrobes that complement the classy casinos around the world. Two shows will be presented on Wednesday, September 28 at 1 p.m. and 3 p.m. Joanna Cordero, director of design for Cintas, explains how the company approaches all relationships with casino resorts as a partnership: “We need to understand what the goals are of each of our clients,” she says. “To do that, we sit down with them to talk about their brand, their target market and their needs. Some of them want high-end uniforms that covey a

sophisticated style, others want an industrial look so their employees are seen as part of their brand.” This year, says Cordero, the Cintas collection will present a variety of uniforms that would be appropriate for many different kinds of resorts. “We’ll have several outfits in a resort nautical theme,” she says. “But they will all have powerful, brilliant colors—raspberries, peach, citron, cobalt blues—that will convey excitement and anticipation.” Some of the styles will be “retro,” recalling the ’60s era, pin-up girls and top hats. “We’re focusing a bit on the food-andbeverage area,” says Cordero. “These outfits will be appropriate for noodle houses, Irish pubs and breweries. We like to call it ‘urban hip.’” The uniforms are supposed to convey part of the brand, something that will be very experiential, she says. “These people are meant to project the meaning of the property, to be part of the journey.” Whatever you do at this year’s G2E, don’t miss the Cintas 2016 Ultra-Lounge Fashion Show to understand how your casino can capitalize on new uniforms, the latest styles and employee pride.


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GAMING EMPLOYEES: MAKE YOUR VOICES HEARD IN THE PRESIDENTIAL RACE Inform candidates that gaming is a valued community partner in 40 states delivering benefits that include:

1.7 MILLION JOBS

$240 BILLION IN ECONOMIC IMPACT

$38 BILLION IN TAX REVENUES

A PATH TO THE MIDDLE CLASS FOR WORKERS OF ALL BACKGROUNDS & EXPERIENCES

GET INVOLVED Join the American Gaming Association as we hold on-the-ground events in key states. Tell candidates to meet you and your co-workers and learn more about the industry. Visit gamingvotes.org and register to vote. Use #GamingVotes to get candidates’ attention on social media and let them know you’re paying attention to them.

WITH YOUR ENGAGEMENT, CANDIDATES WILL GET TO KNOW GAMING IN 2016. Learn more at www.gamingvotes.org and www.americangaming.org

facebook.com/americangaming @AmerGamingAssn


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State of the Art

THE 15TH EDITION OF THE GGB GAMING & TECHNOLOGY AWARDS HONORS INNOVATIVE PRODUCTS BEST OF THE BEST: G&T AWARDS 2016

Just some of the previous top award winners for the GGB Gaming & Technology Awards were: BEST CONSUMER-SERVICE TECHNOLOGY

• Aristocrat Technologies, nRich Bonusing Engine • Konami Gaming, Synkros Promotional Printing • IGT, OnPremise Mobile Solution

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BEST PRODUCTIVITY-ENHANCEMENT TECHNOLOGY Last year, Aristocrat won the Top Slot Product award for its Game of Thrones slot, which has proven to be a hit in casinos around the world

he GGB Gaming & Technology Awards are the casino industry’s most prestigious awards for technology, products and services that enhance the gaming experience. The 16th Annual honors are designed to recognize and encourage innovation and technology in the rapidly changing gaming industry. Winners of the G&T Awards 2017 will be announced in the November 2016 issue of Global Gaming Business magazine and individual presentations will be made in the winner’s booths at Global Gaming Expo (G2E) on September 28. Roger Gros, publisher of GGB, explains why the GGB Gaming & Technology Awards are the top award recognition of the industry’s technology initiatives: “The Gaming & Technology Awards have long been recognized as the gold standard for technology companies in the gaming industry,” he says. “And by presenting the awards at G2E, the GGB Gaming & Technology 56 | G2E Preview 2016

• Bally Technologies, DM Tournaments • Cantor Gaming, eDeck • Rainmaker Group, Revolution System

Awards are able to convey ‘Best of Show’ winners at G2E. And since G2E is the most prestigious show in the gaming industry, the presentation of these awards at G2E elevates the winners and all nominees.” In the past, winners of the GGB Gaming and Technology Awards have gone on to revolutionize the casino industry, set high standards on the slot floor, and set benchmarks for quality casino games. Judges for the awards this year are:

IGT won a Best Consumer Service Technology Award BEST SLOT PRODUCT

• Claudia Winkler, senior vice president, professional services, NEWave

• Bally Technologies, Pro Wave 360

• Rob Russell, gaming analyst, Regulatory Management Counselors, P.C.

• Konami Gaming, Dynamic 5

• Frank Neborsky, former vice president of slot operations, Mohegan Sun and now vice president of Power Strategies • Gerhard Burda, president and CEO, ESCAPES Advisory Services • Cliff Paige, slot director, South Point Casino Hotel

• Aristocrat, Game of Thrones BEST TABLE-GAME PRODUCT OR INNOVATION

• Bally Technologies, Safe Bacc • Interblock, G4 Organic Roulette • AGS, The Tornado


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ACRES 4.0

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BRINGING EMPLOYEES AND PLAYERS TOGETHER

icketing technology has eliminated coins, lowered operating costs and dramatically reduced human interaction. It used to be that players regularly interacted with casino personnel to get change. Advice, instruction and friendship followed, resulting in loyal customers and increased spend. Today, only one player in nine has contact with a casino employee on any given visit—and that’s usually to move aside while ticket paper is replenished. Compared to those of the 20th century, modern casinos are quiet, impersonal and solitary experiences. It is no coincidence that gambling growth declined after ticket technology became prevalent. In 2009, Acres began developing mobile technology to restore meaningful, profitable interactions between players and employees. The resulting product—called Kai—is used by casinos around the world to dispatch gaming machine services. Benefits include dramatically reduced player wait times and more than $500 per machine in annual profit improvement. At G2E 2016, Acres will introduce an expansion of Kai’s capabilities that drives profitable real-time interactions between employees and players. Kai now can dispatch employees to welcome new arrivals, deliver a favorite drink even before the customer asks, celebrate achievements and stay in touch with player needs and emotions. Kai automatically senses, through existing player tracking systems, which players should be challenged to step up to a new tier level and when a player’s interest is 58 | G2E Preview 2016

flagging. Kai prioritizes, according to potential worth and player preference, the order and manner in which players are served during busy times. Kai even measures labor utilization on each hour of each shift, to recommend more efficient future staffing levels.

Kai also understands individual player worth, personality, history and desires. Kai learns, without human intervention, exactly how to serve each player to maximum benefit. Kai creates an electronic bridge between employees and customers, allowing instant communication through text or voice conversations. Kai does all this without burdening customers with app downloads or learning. Customers simply text or talk, exactly as they do now with

friends and family. Kai isolates hosts and service personnel from actual customer contact details. Employees simply click on a customer name to call, text or communicate, without ever seeing the customer’s true contact details. Managers have full access to each conversation. Customers communicate through a single dedicated phone number and Kai automatically routes the call to the most appropriate employee. Kai surveys players and employees to determine the efficacy of services and adapt to personal preferences. Kai eliminates radios and works with any system and across all machines. Kai requires minimal IT support and usually installs with less than a dozen hours of dedicated IT time. Training is accomplished in minutes. Kai operates on the casino’s virtual server or through the cloud. Acres has served the gaming industry for more than 40 years, and today its inventions and products are in use by virtually every casino on earth. Acres is dedicated to helping casinos achieve profit and growth by creating powerful and personal relationships with their players. For more information, visit acres4.com.


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“Whether its in a seminar or on the expo floor, G2E is essential for our executives.”

Colleen Birch SVP of Revenue Optimization, The Cosmopolitan of Las Vegas

Discover new technologies. Source new vendors. Stay current with industry trends. Energize your career with world-class education and professional development. And make valuable new connections. It all happens at the gaming industry’s premier event: Global Gaming Expo. Join Colleen and thousands of other gaming professionals at G2E. Register today at globalgamingexpo.com

GLOBAL GAMING EXPO SEPTEMBER 27 – 29, 2016 SANDS EXPO CENTER LAS VEGAS


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Agilysys

A

REIMAGINING HOSPITALITY MANAGEMENT SOLUTIONS

gilysys understands that casino properties are more than gaming operations. They’re fullservice hotels and resorts that require state-ofthe-art technology to help them delight guests and make the most of every revenue opportunity.

Agilysys offers a portfolio of software solutions and services used by casino properties around the world to streamline operations, increase revenue and enhance the guest experience. Agilysys’ industry-leading onpremise and Software-as-a-Service solutions address the entire guest life cycle and include systems for property management, point-of-sale, self-service kiosk, reservations and table management, online booking, activity scheduling, business analytics, inventory and procurement, workforce management and document management. Lodging Management System is a property management system well-known in the gaming industry for its power and reliability. LMS automates every aspect of hotel operations—from reservations to housekeeping—and interfaces guest player accounts to the hotel booking engine. Its versatile foundation easily expands to incorporate modules for activities scheduling, attraction ticketing, food and beverage sales, online reservations and more. LMS streamlines operations with payment security support, expanded reservation entry and search capabilities, advanced posting of nightly charges and rGuest Analyze integration. LMS is available as an on-premise or SaaS offering. Visual One PMS is a comprehensive, fully integrated property management system for full-service resorts and hotels. Its best-inclass features include front office operations, guest history, housekeeping, reservations management and more. Its user-friendly screens are laid out in a logical format, with quick-feature icons and drill-down capabilities. The solution also offers optional modules for accounting, activities, club management, comp accounting, condo accounting, guest marketing, sales and catering, and spa management. Other features include a rate and availability calculator, enhanced guest stay search screens and an online shopping 60 | G2E Preview 2016

Managers also have access to InfoGenesis tools while on the floor—or even when off-site—so they can make immediate service adjustments. rGuest Seat is a comprehensive food and beverage reservation, table and wait-list management solution. Built on open industry standards, the flexible solution can reside on a fixed terminal or operate on a mobile

cart. Visual One PMS is available as an on-premise or hosted solution. InfoGenesis POS with rGuest Analyze is a powerful solution that leverages point-of-sale data to increase revenue, manage costs and enrich guest service. Adding to InfoGenesis’ existing reporting capabilities, rGuest Analyze’s ondemand business intelligence information and customized dashboards allow managers to identify key performance metrics and act on the insights to boost profitability and optimize operations. rGuest Analyze also includes Data-as-aService functionality, which provides a clean data stream that easily integrates into users’ own workflows. For gaming properties that already have made a significant investment in an enterprise business intelligence tool or for those that need to add point-of-sale data to other internal systems, rGuest Analyze’s DaaS data extraction capability simplifies the creation of POS data files in a standard format for import into existing applications. InfoGenesis Flex is a mobile point-ofsale solution that offers a full-featured POS experience on a tablet. The flexible solution enables servers to work in a wide variety of settings, such as casino floors, pool cabanas, beverage carts, conference centers, hotel check-in queues and spa treatment rooms. Its powerful offline capabilities ensure uninterrupted performance, even where Wi-Fi connectivity is inconsistent, and it adapts to a wide range of USB peripherals. With highly resilient tablets that resist drops, shocks and splashes, the solution can function in the most challenging environments, securing the investment of implementing a mobile POS system. With InfoGenesis Flex, servers send orders to the bar or kitchen more quickly, so they can spend more time with guests.

tablet, so servers can greet guests and easily move around the restaurant to update table status. rGuest Seat provides diner details and preferences to the host and serving staff, allowing the restaurant to own guest information from start to finish and provide a highly customized dining experience. An online reservation widget allows guests to book reservations from the hotel website, and automated wait-list management ensures that guests receive accurate wait-time estimates and easy notification of seating availability. rGuest Pay Gateway enables complete and secure payment processing. It’s one of the first payment solutions that leverages validated Point-to-Point Encryption, which reduces the potential for malware-related fraud; a Payment Information Proxy that secures data arriving via e-commerce interfaces; robust tokenization, which eliminates storage of cardholder data on the network or server; and a full range of fixed and mobile EMV-ready payment devices that ensure compliance with new card security regulations. rGuest Pay integrates with any POS or PMS product.

For more information about these solutions and the entire Agilysys portfolio, visit G2E Booth 3602 or agilysys.com.


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company profile

AGS

A

MEET THE “NEW” AGS

prime new booth location and dynamic new product category offerings will serve as an extraordinary backdrop for the “new” AGS at this year’s Global Gaming Expo in Booth 1253. As a leading supplier of Class II and Class III gaming machines, as well as specialty table products and social casino games, AGS has strategically delivered on its numerous acquisitions in 2015 to enhance its product library, expand its global footprint and successfully deliver competitive, high-performing products across its slots, tables and social casino product portfolios.

Slots Operators will see their floors in a new light with the star of the show—AGS’ striking new Orion cabinet. Ushering AGS into premium, competitive hardware, Orion features a first-of-itskind emotive lighting design that captures the attention of players like no other before. At the heart of Orion is a 42-inch HD monitor set in portrait mode and enveloped in a solid ring of emotive LCD lights reflecting against the clean, chrome base material to visually enlarge the cabinet. When placed in bank configurations, Orion’s design creates a virtual billboard that leads players into AGS’ top-performing, dynamic game content. Complementing AGS’ new Orion cabinet within the G2E booth will be the immersive, eye-catching core cabinet Icon. Featuring two flush-mounted 23-inch high-definition LCDs and an integrated digital sound system, the Icon cabinet delivers a compelling player experience. Its striking visual effects enhance AGS’ new suite of customized, premium game content and play mechanics, including three new core-gambler-style titles that will be on display: Fire Wolf II, Fu Cat and Queen of Wonderland Fierce Factor. The mammoth presence of AGS’ Big

Red cabinet featuring Colossal Diamonds also can’t be missed. This game remains one of the most highly consistent performers on casino floors, entertaining and attracting players across the country. With nearly 250 placements across 17 states, its three-reel, single payline and large, vibrant graphics feature simple, classic game play that awards appealing and frequent payouts thanks to its unique high-denomination betting structure. With more approvals happening each month, Colossal Diamonds continues to expand its presence on casino floors.

new white-label version of Bonus Spin, a customizable, virtual prize wheel that connects to a blackjack table or any other table game, including poker derivatives. Bonus Spin gives casinos the ability to offer a progressive top prize, a fixed top prize or an experience-based prize as the top award, allowing casinos to target the player segments that are most important to them. For example, casinos can customize the virtual wheel to award property-specific prizes such as a weekend stay in their finest suite, VIP bottle service, event tickets or a night of fine dining at their hottest restaurant. This dynamic configuration empowers table game operators to offer unique, non-cash prizes or progressive prizes that target specific player demographics. The mega-cool, fast-paced blackjack variation Mega Blackjack is another can’tmiss table game that will be featured in AGS’ G2E booth. In Mega Blackjack, blackjacks pay 3-to-1 and up to 10-to-1 for an Ace and King of Spades. All other 21s pay 3to-2, and winning bets push if the dealer busts with four or more cards. Including the optional Buster Blackjack side bet as an insurance-type wager, Mega Blackjack “turns a player-favorite card game into a truly epic experience,” says one AGS official.

Social

Tables AGS’ table-products portfolio has continued to grow since last year’s show with more than 1,000 tables installed across the country and more than 25 game titles in its library. Headlining this year’s G2E, AGS will unveil its first-ever shuffler, the Dex S. This single-deck, commercial-grade shuffler features a streamlined design with fewer moving parts for an exceptionally functional and economical alternative to other shuffler products currently in the marketplace. Also on prominent display will be AGS’

Since the purchase of social casino developer RocketPlay in June 2015, AGS has bolstered its interactive segment to include player-favorite land-based titles like Royal Reels, So Hot and Colossal Diamonds. Three play-for-fun apps now are available in mobile form, including Lucky Play Casino, Vegas Fever and the newly launched Colossal Wins. For casino operators without a current social casino solution, AGS will debut its Social Casino Partner Package, which enables casinos to leverage Lucky Play Casino’s popularity to promote their brand. For more information, visit AGS at G2E Booth 1253 or at playags.com. G2E Preview 2016 | 61


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Greenberg Traurig LLP

T

GLOBAL REACH

he Global Gaming Practice at Greenberg Traurig is not limited to North America. With hands-on experience in Asia, Latin America and Europe, the firm’s 40 attorneys know there is more to understanding gaming law than just operating a casino. Greenberg Traurig attorneys have diverse backgrounds in all aspects of gaming company operations, and experience working with foreign governments and regulators worldwide. The Greenberg Traurig Global Gaming Practice can address casino operations, lotteries, parimutuel wagering, charitable gaming, tribal gaming and internet gaming. The firm has represented casino owners, operators and executives, gaming manufacturers and suppliers, private equity firms and investment banks on gaming-related matters.

Meet the Co-Chairs of the GT Global Gaming Practice Martha A. Sabol is co-chair of the Gaming Practice and co-chair of the firm’s women’s initiative. She focuses her practice on gaming regulatory and business law, representing national and international casino owners, operators and suppliers in the areas of regulatory compliance, acquisition, licensure, internal investigation matters and corporate counseling. Sabol brings a business perspective to every matter, drawing on her more than 10 years of experience in management, sales and sales leadership that she gained while working in the contract management industry. Mark A. Clayton focuses his practice on gaming regulatory matters, including those related to land-based gaming, internet gaming and the manufacturing and distribution of gaming equipment. He also focuses on gaming legislation and regulatory projects. Clayton 62 | G2E Preview 2016

represents clients with matters concerning gaming in U.S. and international jurisdictions. He has wide-ranging experience in the gaming industry, and has served as an executive and as counsel for many casino corporations prior to joining the firm. He also is a former member of the Nevada Gaming Control Board. Lorne S. Cantor is an experienced corporate transactional lawyer who focuses his practice on mergers and acquisitions, public and private securities offerings and complex joint ventures. Cantor has particular experience in the gaming industry and is a co-chair of the firm’s Gaming Practice. His industry experience also includes numerous transactions in hospitality sector.

For more information, visit gtlaw.com.

The Greenberg Traurig Global Gaming Practice can address casino operations, lotteries, parimutuel wagering, charitable gaming, tribal gaming and internet gaming.


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Konami Gaming

L

A RUSH OF DIVERSITY

ast year’s G2E debut of Konami’s Concerto standard upright cabinet was met with strong enthusiasm from casino professionals who witnessed the legacy of high performance and reliability brought on by Podium since its release. Concerto has extended this legacy to Konami’s newest games product line, with launch titles like Chili Chili Fire and Dragon’s Law Twin Fever that have in fact exceeded figures achieved by Podium launch titles when they came to market six years ago. As momentum continues to grow for Concerto worldwide, Konami is wasting no time in expanding a complete lineup of Concerto video slots. These, along with a variety of next-generation product, performance-driven game design, iGaming elements and Synkros systems updates, will be at the forefront of this year’s G2E in Las Vegas. Concerto Continues The sleek black cabinet with its signature holographic attract lighting feature will take on new forms and functions when Konami’s Concerto family lineup is displayed for the first time at G2E 2016. Concerto SeleXion, Concerto Slant, Concerto Crescent and Concerto Stack will be added, with clear visual complement to the standard upright cabinet that is attracting player attention and generating retention at casinos across the globe. Konami Vice President of Marketing Matt Reback says, “One of the most promising trends we discovered after Concerto’s launch was the incredibly strong and consistent performance delivered by the new KP3+ games exclusively for Concerto and for backwards-compatible KP3 games on the new cabinet. The core elements of this machine were designed with the player in mind, and were built to optimize revenue potential. Now, we’re extending those same core Concerto elements to new video formats to allow operators to diversify their casino floor with Konami products that perform.” Konami’s popular SeleXion multi-game is bringing the industry’s fastest game change speed to Concerto for the first time. With expanded memory and processing power, up to 10 different game themes—as well as a stand-alone progressive—can be featured on a single machine. In addition to its Concerto upright debut, SeleXion

64 | G2E Preview 2016

will simultaneously be released on the allnew Concerto Slant. Concerto Slant also carries dual 27-inch HD game screens, with a lower profile and relaxed-angle posture for player comfort and convenience. Other additions to the Concerto family lineup include two unique single-screen cabinets: a curved-screen Concerto Crescent machine and a tall Concerto Stack machine. Both feature a stunning 43-inch, vertically mounted HD monitor that delivers a luxury gaming experience without exceeding the standard upright base size. Several custom game themes will be on display at G2E with exclusive content designed to optimize the extratall portrait orientation. The Pluses Are Infinite Konami’s new KP3+ platform has powered an impressive library of original games with proven popularity on the floor. G2E attendees will encounter another wave of original base games, as well as stand-alone and linked progressives to further expand diversity and specialization in reaching different gambling audiences. With a nod to its roots in entertainment-style games, Konami continues to introduce fun arcade elements to bonus feature events, such as in Jackpot Streams, Hammer Festival and even Titan 360. The thrill and energy of these popular releases first will be introduced to KP3+ in the form of the new progressives, with mystery-

triggered and symbol-driven bonuses. “The continually growing depth of our KP3+ platform library is bringing a wealth of possibilities for properties and players,” says Reback. “Our customers know every square foot of their properties, and they come to us to engineer the machines that give the greatest value for all available space. This year, we’re bringing that intent and mission to our game products in more ways than any previous time.” Systems at the Center Konami’s Synkros casino management system is continually engineering new tools and features to give operators an edge in their market. During G2E, Konami’s comprehensive Synkros demo environment will include the industry’s leading dashboard analytics interface, available to Synkros customers in late 2016. In addition, Konami’s new Synkros Offers Management is further expanding the power of the marketing suite by making multiple loyalty offers available to players at a wide range of touch points. Offers can be non-contingent and operators can empower their guests to select between several offer options. Reback continues, “With Synkros at the center of an operation, it’s powered by industry-leading reliability, flexible integrations and free version upgrades to advance business. Konami games and systems teams are focused on introducing a variety of new products so that customers can leave no space on their floors unplayed.” Konami's proven Concerto machine expands to a debut lineup of neverbefore-seen game cabinets with diversity, flexibility and performance to make the most of every space available For more information, visit G2E Booth 1154 or konamigaming.com.


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40

Young & Restless?

Nominate your best and most accomplished employees or co-workers for GGB’s

Forty

For the last four years, Global Gaming Business magazine has published its 40 Under 40 Awards. The nominees have come from all parts of the gaming industry—operators, casino suppliers, regulators, attorneys, researchers and more. This year, GGB’s 40 Under 40 promises to uncover the most talented and dedicated people currently involved in the industry. It’s simple to nominate your most impressive candidate: Submit your entry to G2E’s Emerging Leaders program. Emerging Leaders candidates immediately are entered into GGB’s 40 Under 40 nominees.

To nominate yourself, your employee, or your most impressive colleague under the age of 40, simply visit G2E’s Emerging Leaders site under the “Show Info” section at globalgamingexpo.com. And good luck!


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Ainsworth Game Technology BIGGER AND BRIGHTER THAN EVER

more than 50 years, the Ainsworth has been synonymous with gamFing.orname In 1995, Len Ainsworth founded

Ainsworth with a commitment to become the leading manufacturer and supplier of gaming solutions. Ainsworth’s vision to deliver excellence in global gaming solutions took several leaps forward over the past year. The company has been growing, and the evidence can be seen around the continent—especially at the new, state-of-the-art North American headquarters in Las Vegas. Ainsworth opened the 291,000-squarefoot facility in mid-2016. The building houses North American manufacturing, sales, development, marketing and more. Players also are seeing signs of progress on casino floors everywhere. Ainsworth’s A560SL cabinet has been a top performer. Plus, players are seeing Ainsworth in more places than ever before, following the successful acquisition of Nova Technologies earlier this year. The acquisition enabled Ainsworth to enter the

U.S. Class II market for the first time with the A560 cabinet. Nova’s Atlas 100 cabinet also continues to be supported and available for deployment. Games developed by both Ainsworth and Nova can be played on either platform, including successful titles such as Ainsworth’s Twice the Money and Mustang Fortune; and Nova’s China Gold, Dragon’s Heat and Gorilla Diamonds. The progress will continue for Ainsworth at G2E 2016, where Ainsworth’s booth will be highlighted by the innovative A600 slot cabinet, an exciting new product for Ainsworth’s casino partners, featuring supreme engineering and best-in-class reliability. The A600’s

high-end graphics and high-resolution screens take existing Ainsworth technology to the next level. Two 24-inch screens and dynamic, game-driven lighting effects enable players to experience Ainsworth’s world-renowned games in an entirely new way. In addition, state-of-the-art, interactive LCD touch-screen button decks— expected by today’s casino operators and slot players—deliver an innovative look and feel, and also allow less down time during software changes. A casino operator never will be required to change a button deck on this new cabinet. The sleek A600 will come with a full library of game titles, including the proven games developed for the A560 Dual Screen, alongside a variety of games designed exclusively for this new cabinet. The math models that made Ainsworth successful globally for years will play out bigger and brighter than ever before. For more information, visit ainsworthgames.com.

Alternative Gaming Solutions SLOTS, SYSTEMS, SIGNAGE AND MUCH MORE

lternative Gaming Solutions—Alto Gaming—is a Nevada-based corporaA tion founded in 2011 with a clear vision to

bring innovative, refreshing and cost-effective products to North American and Asian gaming markets. The company offers a full range of Class III gaming equipment, including slot machines and video slot games, jackpot systems, decorative signage, progressive links, premium branded series, interactive multimedia applications, multi-player solutions and a unique set of sophisticated gaming systems. All products are GLI-certified and are fully compatible with U.S. gaming standards and requirements. Driven by the visionary ideas for development of progressive products, the first-ofits-kind in the industry Arch slot machine will be showcased at Booth 2046 during G2E. The outstanding product features a 42-inch curved, gaming-customized, full HD display and the dedicated game suite Gamopolis Arch. 66 | G2E Preview 2016

Another special collaboration of Alto Gaming with the popular Hot Rod brand has taken Arch to the next dimension of gaming interaction, with its full HD-resolution image through its unique display. The dedicated branded game suite is crafted to supplement the euphoria of the legendary rodding story and merge it with the endorphins created by the thrill of winning. The Class III products of Alto Gaming's portfolio devoted to the Native American markets are supplemented by U.S. single titles Wild Sunrise and Jungle Fortune, which is housed in the glamorous Aurora upright cabinet. The original title in Alto's library, Magic Pearl, will supplement Casino Technology’s licensed 8 Peacocks progressive link including the Asian-themed

games Peacock and Dragon, Five Blessings, the Great Warlord, and Clover and Peacock. Alto Gaming is betting on the genuine Casino Technology Gamopolis series of games, with more than 300 unique titles— all proven hits around the globe. The latest version, Speedway, includes 40 unique games embedded with a new system library and improved command reaction as well as enhanced game play speed. Besides the high-quality land-based products, Alto Gaming has followed the wave of “convergence in action” and adopted licensed content from Casino Technology’s Big Five system suite, consisting of five gaming systems: Rhino, Buffalo, Leopard, Elephant and Lion. For more information, visit altogaming.com.


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Aristocrat Technologies

company profile

MAKING CONNECTIONS

aking connections with customers is at the heart of any brand. Whether M the interaction between casino and player is at the game, online or mobile, Aristocrat is leading the gaming industry with the diversity, performance and innovation it takes to bring casino brands and patrons together in engaging and meaningful ways. Now at G2E 2016, Aristocrat will show global casino customers how the key to winning as an operator, and to winning in the future, is a connected global gaming perspective that strengthens operatorpatron interaction. Operators know, no two players are the same, which is why Aristocrat offers its customers the most diverse product portfolio in gaming. Of course, games are nothing without performance, and Aristocrat’s substantial R&D

process helps to create games that arrive on the scene as the future of the floor, standing on a solid footing of insights and analytics to create winning games in Class II and Class III. Its diverse portfolio of performing games is brought to life by unsurpassed innovation, and Aristocrat is creating the trends and changing the face of the floor. This innovation is on sharp display in a collection of new cabinets, including a new stepper product that is a fruit of the Class III and Class II technology integration of Aristocrat and VGT. Entertainment-style games include new licensed titles Tim McGraw and My Cousin Vinny. Additionally, the new Dragon Link linked game builds on the global success of Lightning Link and takes the excitement to the next level.

Best Gaming Technology GmbH

THE COMPLETE SPORTS BETTING EXPERIENCE

GA Class 4-licensed Best Gaming M Technology is an Austrian software company founded in 2005. Since then,

BGT has developed a range of marketleading turn-key, white-label wagering solutions for the betting and gaming industry, covering all sectors and distribution channels from retail to web and mobile products. BGT’s flagship product is the Self Service Betting Terminal, supplied to blue-chip clients across Europe. Users include major players such as Ladbrokes, Codere, William Hill, Paddy Power, Coral and Betfred. Today, more than 23,000 BGT products are live worldwide. BGT also provides operators with Tills, Shop TV and Web & Mobile solutions, either separately or combined, if a single-wallet solution is required; all are accessed through the use of a customer card. Being able to reach customers and

take bets 24 hours a day, 365 days a year is essential in the digital age. BGT’s service is generated via a collation of data and pricing feeds, using leading suppliers like BetRadar, Bet Genius,

Sporting Solutions, Racing Post, PMU, SIS and XBNet, and managed via a sophisticated liability management system plus BGT’s own dedicated team of traders. Existing bookmakers also are able to integrate existing feeds to offer their own prices.

Aristocrat’s line of for-sale games includes Sharknado, the blending of two incredible categories, Wonder 4 Wonder Wheel; the new multi-play product Quick Fire Flaming Jackpots; and the new Spin It Grand, a four-level progressive family. VGT will show the new Ovation platform that brings player-favorite Aristocrat content to the Class II space. VGT also will show high-denomination versions of its popular Mr. Moneybags, Hot Red Ruby, Lucky Ducky and Polar High Roller games, along with new Red Spin Lock Zone and Newton the Nudger products. Aristocrat’s Oasis 360 Brand Connectivity Suite helps operators increase customer interaction with a range of integrated solutions that arm their enterprise with tools, empowering them to use marketing budgets most effectively by providing layers of marketing programs with options as varied as their patrons. For more information, visit aristocratgaming.com.

BGT covers a multitude of sports worldwide with more than 170,000 markets per week available, allowing unprecedented customization of bets to be placed—notably accumulators, either in pre-event or in-play. This delivers a consistently high margin for the operator. BGT has worked with large estates in other territories, both on a companyowned and franchise basis, dealing with regulatory issues such as ticket tax, server location, customer identification, cashless transactions and licensing compliance. The BGT product is a pure sports betting solution, and the company takes pride not only in the fact that it is the leader in some of Europe’s largest betting markets, but also because of its scalability and adaptability. BGT is committed to bringing the complete sports betting experience to operators across all sectors. The company excels by providing the software platform, allowing operators to focus on core areas while BGT takes care of the rest. For more information, visit best-gaming.com.

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Cintas Corporation READY FOR THE WORKDAY

C casinos all across North America ready for more than 80 years. Cintas’ suite intas Corporation has been getting

of gaming solutions helps bring casino brands to life and enhances the guest experience by ensuring all of the image, safety and cleanliness details are addressed. From the casino floor to the back door, Cintas’ specialized services can save casinos time and money with the simplicity of a consolidated service partner. As a leader in the uniform industry for nearly 50 years, the tenure among the Cintas design team is unmatched, with 115-plus years of image-apparel experience. Located in the heart of Las Vegas, Cintas’ gaming design studio focuses on designing unique apparel programs that complement any casino brand vision or brand message through high-end, highly functional uniforms. While comfort, functionality and durability remain important aspects of any

uniform program, many clients are placing additional emphasis on retail-inspired, on-trend apparel offering the latest innovations. This has positioned Cintas as a design powerhouse with a team of awardwinning designers. It takes much more than uniforms to get a casino “ready for the workday.” Cintas’ specialized suite of services helps improve guest satisfaction and ensure a clean, safe and impressive indoor and outdoor environment for any casino. Cintas gets the operator’s employees and facility ready through a robust service including branded floor mats, tile and carpet deep cleaning, A/C unit cleaning, and

safety programs such as First Aid cabinets, training, AEDs and even consolidated fire protection services. For more information, visit Cintas.com/gaming or call 702-4351262.

Crane Payment Innovations WORLD-CLASS TECHNOLOGY, PRODUCT RELIABILITY

offers the most comprehensive portfoC lio of payment systems in the gaming rane Payment Innovations (CPI)

industry—from coin and note devices (spanning hoppers, acceptors and recyclers) to cashless systems and asset management software. A wide variety of options are based upon note/coin volume, stakes/prizes and the preferred cash management process. Operators, therefore, have the convenience and flexibility to attain best-fit solutions from a single supplier. In casino gaming especially, the SC Advance note acceptor sets the standard for performance and reliability. Part of the reliable SC product line, which has achieved an installed base of more than 2 million units, SC Advance offers enhanced recognition technology, faster note-to-note speed, improved bar-code recognition and the increased capacity to accept up to 100 different currencies and denominations. 68 | G2E Preview 2016

It also features the industry’s best first-time acceptance rate for valid streetgrade notes, including those that are damp, crinkled and torn. Not only does that keep players happier, but it also means more money makes it into the cash box. SC Advance is accompanied by a growing portfolio of modular extensions—including the PPM Advance support tool and a variety of cash-box sizes—that extend its applicability to a broad range of markets and accompanying cash management needs. Easitrax Web even links the slot floor to the back room to maxi-

mize operational efficiencies. The data it collects from SC note acceptors can be used to streamline the drop process, facilitate asset evaluations and conduct preventative maintenance programs. Beyond the realm of casinos, CPI offers payment and cash management solutions for all corners of the gaming industry, and its large portfolio is accompanied by a team of experts who can help ensure CPI products are selected proficiently and implemented properly, in a way that makes the greatest positive impact on the bottom line. For more information, speak with a CPI representative or visit CranePI.com.


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DataSpade DATA EQUALS PROFIT

D

ataSpade has been providing objective and analytical-based solutions for player’s club data for over a decade. The company has a vast understanding of gaming systems and the data analytics needed to translate data into profitable achievements. DataSpade has taken a unique blend of technical and programming capabilities, along with an innate understanding of how player’s club databases reside and function within gaming systems, and created a company that begins its mission at the core of all gaming—the data. DataSpade provides innovative, customized programming solutions for gaming executives’ data and marketing challenges. In 2014, the company was honored with the Innovation Award from Gaming & Leisure at its annual roundtable, for its DataAce software. The company has developed several automated and actionable software offerings for tiering player’s clubs, direct mail data extracts, direct mail loyalty

programs, and profiling models for database segmentations. DataSpade serves its clients with an extensive and seasoned team of experts whose sole focus is to apply the strategy needed to increase the bottom line and enhance the marketing efforts needed to grow and sustain player loyalty. The company also maintains a “no strings attached” policy—it never requires a server, a contract or a setup fee. DataSpade likes to keep it simple for clients and maintain accountability to be sure clients are receiving the desired results from its services. Marketing to your player’s club with the correct application of data can be cost-justified and revolutionized with DataSpade’s low cost

and dynamic data-driven solutions. Over the years, DataSpade has helped many corporate and tribal gaming properties yield profitable results from their data. Well versed in many market conditions, the company’s professionals have gained extensive knowledge and insight into essentially any market type. DataSpade is a marketing hybrid—a data-centric consulting and software company that turns data into tangible marketing success. The company is revolutionizing the world of player’s club data by offering the gaming industry a higher level of marketing power with actionable and dynamic solutions that are offered at low costs and without the hassle of contracts, set-up fees and servers. For more information, visit dataspade.com

DEQ Systems Corporation A UNIQUE SET OF SOLUTIONS

DEQ) is a market leader in table games, D progressive systems, proprietary table games EQ Systems Corporation (TSXV:

content and utility solutions. DEQ’s systems and games are installed in more than 300 casinos in 30 countries around the world. Principal markets include North America, Macau, Singapore, Australia, Central and South America and Europe. DEQ offers a unique set of solutions that are patent-protected and provide revenue-generating solutions for customers, which DEQ believes cannot be duplicated. DEQ also provides professional services including customized software development relating to its progressive systems, installation and custom graphic solutions.

The combination of DEQ’s services, industry-leading products and revenue generation capabilities make DEQ a leader for innovation in the table-game bonusing segment of the global gaming market. For more information, visit DEQ.com.

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DiTronics

ONE-STOP FUNDS ACCESS SOLUTIONS

eadquartered in Las Vegas, H DiTronics is a national provider of “one-stop shop”

funds-access solutions for the gaming industry. Since 1998, DiTronics has continually defined the future of funds access with a fully integrated suite of products and services including ATM and multi-function ticket redemption machines, check guarantee services, cash advance, iGaming, digital wallets and innovative marketing programs for casino operators who require funding solutions for land-based, mobile and online gaming. At 2016 G2E, DiTronics will feature the new DFS-500 kiosk, which allows players to redeem slot tickets and break bills, as well as access their funds via ATM, cash advance and check cashing transactions. Players can use those funds in landbased casinos as well as online casinos for a seamless funds access experience. DiTronics is changing the way players experience funds access in casinos with

• Jackpot Pay: Helps casino operators manage jackpots more efficiently by transforming one, some or all ticket redemption kiosks into jackpot dispense units.

exclusive Vantage Kiosk software. It provides a number of options and patentpending technologies for enhanced functionality through DiTronics’ proprietary Rewards Center, which includes: • Transaction rewards database integration: Enables the best players to complete their funds access transactions and have their fees comped or receive a discount on fees automatically at the kiosk. Players also can earn points at the DFS-500 for doing their transactions at the kiosk. • Smart Dispense: Allows operators to customize and define the bill-break mix by kiosk, zone or casino floor.

• DiTronics’ exclusive software enhancements for ticket redemption, Check Express for direct check cashing, Currency Exchange and ATM Express. DiTronics Senior Vice President of Sales and Marketing Jim Kirner says, “Casino operators are seeing our solutions as visionary and helping them redefine the value proposition of funds access, which hasn’t seen a lot of new innovation in a long time. They are already seeing the potential of our vision for integrating these advanced technologies to better serve both players and casinos, as well as make the casino more money.” For more information, visit DiTronics at G2E Booth 3616 or at ditronics.com.

Everi

POWERING THE CASINO FLOOR

veri is uniquely positioned as the casino industry’s only supplier that offers a E comprehensive product portfolio that pow-

ers the casino floor. From efficient payment solutions that streamline business operations and put more cash on the floor to exciting games and cabinets that resonate with players, Everi has it covered. As the first casino industry supplier to achieve full EMV compliance end to end with all of its financial offerings, Everi is prepared to help customers seamlessly transition to EMV technology-ready products and systems. G2E attendees can receive demonstrations of Everi’s full-service kiosks, as well as other dynamic payments solutions that come equipped with the latest technology and intuitive features. Featuring an easy-to-use single dashboard interface that streamlines check warranties and credit/debit card transaction processing, Everi’s CashClub works with casinos’ existing cage workstation equipment and eliminates the need for a separate, stand-alone terminal. 70 | G2E Preview 2016

With gaming operators facing heightened regulatory scrutiny from FinCEN, casino AML compliance is more important than ever before. Everi Compliance can assist casinos with a powerful suite of products that are the gold standard for AML compliance. Everi will unveil its first licensed games at G2E 2016, with several popular titles that will appeal to a wide variety of slot players. Licensed themes will be featured on a new premium cabinet also debuting at G2E, as well as Everi legacy cabinets. After generating positive buzz at its G2E debut last year, Everi’s Core HDX standard video cabinet returns featuring more exclusive gaming titles. Everi will debut several new gaming products at G2E, including Tower 370, an eye-catching video top box featuring a

wheel bonus. Tower 370 is a hardware upgrade to the existing High Rise Games top box. TournEvent 5.0 builds on the cutting-edge innovation that has made it the gaming industry’s leading slot tournament system with several upgrades that add even more automated features. TournEvent 5.0 will be shown on Everi’s Core HDX cabinet, giving casino operators a new camera, customized TournEvent lighting and a library of high-performing Core HDX games to choose from that will maximize game performance when they are in revenue mode. Everi is committed to being a viable casino partner and one-stop product supplier for the gaming industry. For more information, visit everi.com.


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company profile

GameCo Inc.

VIDEO GAMES MEET THE CASINO FLOOR

pany that is uniting video games with G casino-floor gaming. GameCo is the creameCo Inc. is a pioneering new com-

ator of the world’s first skill-based video game gambling machines—proprietary arcade-style cabinets that balance player skill with game design, while maintaining the same return to players as traditional slot machines. GameCo’s VGM, scheduled to debut at a major casino property in 2016, is poised to be the world’s first introduction to skill-based video game gambling in casino properties. Games offered on the VGM are familiar titles from top publishers played in 30- to 90-second experiences featuring various genres and themes, including first-person action, sports, racing, fighting games, platformers, puzzle games and more. Blaine Graboyes, chief executive officer at GameCo and a 25-year veteran of video gaming, film and TV, began devel-

oping the company when he recognized casinos were struggling to attract a new, more engaged audience. This realization drove him to develop a groundbreaking solution to engage a new generation of casino players—video game enthusiasts, a virtually untapped market in the casino gambling industry. With this innovative technology platform, GameCo’s mission is to attract the next generation of casino players to gaming destinations worldwide. The company envisions, in the future, major gaming properties will offer a “Video Game Casino.” This dedicated section of the casino floor will feature hundreds of VGMs, allowing gamers to gamble playing skill-based video games. Operators will host eSports events, tournaments and game-publisher promotions to help casinos activate a new audience of Gen X and millennial gamers.

Founded by veterans of video game, casino gaming, technology and live event development, GameCo brings together executives from Scientific Games and IGT, along with award-winning producers for game publishers such as Blizzard Entertainment, WarGaming, Ubisoft, DreamWorks and the World Series of Video Games. GameCo is privately held and headquartered in New York City. For the latest GameCo news, visit gco.gg and follow the company on Twitter at twitter.com/GameCoInc.

Gasser Chair Company A MILLION WAYS TO DAZZLE

ost chairs are designed to fill a space. M Gasser chairs are designed to elevate it. For more than 70 years, Gasser has been designing, building and perfecting the art of commercial seating, using only the highest-quality materials. Buying a Gasser chair is making an investment in style, innovation and durability that will be a better value over the long run. Artfully designed, beautifully executed and built to endure, Gasser chairs don’t merely perform, they dazzle. The beauty of a Gasser chair is more than skin deep. Look closer to discover that it runs through the entire company. From design to construction to customer service, it’s a forte that’s been more than 70 years in the making, and runs deep in the company’s fabric.

A casino makes make them feel welcome. Gasser chairs make them feel comfortable. Beyond just looking good, Gasser chairs offer unparalleled comfort and support. It’s this fusion of form and function that ensures a virtuoso performance every time. More than just standing out, Gasser chairs are designed to stand up to virtually anything that can be thrown at them. Built to last, Gasser chairs retain their panache long after others have fallen from grace. Casino rooms come in different shapes, colors and sizes, and so do Gasser's seating solutions. Gasser is not one to provide cookie-cutter solutions to complex chal-

lenges. When customers let their imaginations soar, they let Gasser custom-design something specifically to their needs. Many companies market themselves as industry leaders; Gasser Chair is one of the few that can back up that claim. From the earliest days in business, product development and improvement were the constant challenges. And, not surprisingly, it was simply listening to customers that provided the opportunity for many of Gasser's most successful innovations. Gasser Chair Company is a familyowned business based in Youngstown, Ohio. The second and third generations of the Gasser family, teamed with some of the finest skilled people in all aspects of the business, are guided by their founders’ original principles. Together they proudly continue the tradition and philosophy of developing innovative solutions to customers’ seating requirements. For more information, visit gasserchair.com. G2E Preview 2016 | 71


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Genesis Gaming Solutions Inc. COMPREHENSIVE PRODUCTS FOR TABLE GAMES

only comprehensive solutions G provider to the table-games industry. A

enesis Gaming Solutions Inc. is the

leader in hardware and software solutions for casino pit and poker room management, Genesis Gaming Solutions offers a full line of table-games products to the casino industry. The company’s product lines include Bravo Pit, a complete table-game management and player tracking system; Bravo Poker, the most robust poker-room management system available; and Bravo Poker Live, the mobile app that allows players to access up-to-the-minute live play, tournament and promotional activity at all participating poker rooms. Genesis Gaming Solutions also offers the BPL Card, an innovative prepaid card that supports cashless transactions between player and casino, including the

ability to buy in to events and load winnings directly to the card. In addition, the company provides custom-built gaming tables and furniture, high-quality casino chips, precision dice, playing cards, table layouts, roulette wheels, roulette and baccarat displays, and table games accessories. For more information, visit genesisgaming.com.

Gaming Laboratories International A WORLD OF POSSIBILITIES

aming Laboratories International works with regulators, suppliers and G operators in more than 475 jurisdictions,

bringing a truly global perspective to each client and project. GLI is globally connected through its relationships and technologies, and because GLI is international, its clients experience unexpected value, in addition to testing, all around the world. Beyond its international technological capabilities, GLI is completely integrated, a must in today’s gaming landscape. And for those regulators, suppliers and operators who are looking online, GLI is ahead of the game, with the international and integrated technological capabilities and expertise for the modern world. With training, professional services, testing, tools and a full range of integrated services, GLI soars above the competition. GLI speaks more than 55 languages, and with 20 labs on six continents, the sun

72 | G2E Preview 2016

never sets on GLI, meaning clients have access to a lab that is always open, 24 hours a day, just like the gaming industry. As regulators look to bring new technology to their jurisdiction or open it to iGaming, they can stand on the solid foundation of the global regulatory experience and expertise of GLI. With its value-added tools, GLI also helps supplier clients to grow beyond the confines of a single jurisdiction and to instantly create a global company. GLI helps regulators ensure integrity in gaming with its testing and certification services, combined with its GLI Standards Series. GLI also helps its clients keep pace with the speed of innovation, and the company’s stability helps to give its clients a

sense of security. In addition to world-class testing, GLI is a one-stop shop, offering a full range of capabilities including training and tools for today’s integrated land-based and online gaming world. Some of GLI’s many services include: • Using tools and technology in IV&V • Professional services in security, risk and threat assessment • Integration, migration and upgrade of casino systems across the entire enterprise • Tribal consultation • QA testing • Lottery testing • Regulatory/jurisdictional consulting • GLI University training and regulators roundtables GLI is more than a company: it is a collection of more than 900 dedicated professionals who go beyond the task to deliver outstanding service. For more information, visit gaminglabs.com.


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Incredible Technologies

company profile

EXPANDING ON MOMENTUM

Technologies has undergone record growth in 2016, and the company Iwillncredible use the Global Gaming Expo to show-

case new products to expand on its momentum. Contributing to the growth was the completion of the company’s first phase of expansion in the Eastern U.S., with products now available in 23 states, numerous tribal jurisdictions and iGaming platforms. 2016 also saw the nationwide rollout of IT’s new premium Infinity product segments, including the award-winning Infinity Skybox. Performance numbers for Infinity Skybox titles are reporting a national average of 2.8 times house average, with some locations even reporting four times house average with more than 75 days on the floor. The company now is capitalizing on the incredible performance of Infinity Skybox by expanding the product line with a greater catalog of titles and an innovative, new Super Skybox form factor. Infinity Super Skybox features high visual impact and a compelling digital

attract mode, including an operatoradjustable big win leaderboard. Infinity Super Skybox also is available in modular configurations—banks of two, three and four—designed for optimal floor-space flexibility. Infinity Super Skybox launches with the Super Sky Wheel game family by expanding IT’s flagship brands—Money Rain Super Sky Wheel and Crazy Money Super Sky Wheel. The Super Sky Wheel game family maintains all of the base gameplay of the original titles, with the addition of an overhead, bank-wide display showcasing two interlocking supersized wheels. Spins on the Super Sky Wheel award credits or one of the five linked progressive awards on the external wheel, with the opportunity to receive additional respins on the internal wheel. Additionally, IT will showcase new titles and exclusive game families for the company’s Infinity Link and Infinity Skybox product lines, alongside dozens of proven

titles within the company’s Infinity U23 core product line. Exclusive titles are yet to be announced, and will be officially unveiled at G2E 2016. For more information, visit Incredible Technologies at Booth 4047 at G2E, or at gaming.itsgames.com.

The Innovation Group MULTIDISCIPLINARY INDUSTRY SERVICES

than 30 years, professionals at Innovation Group have helped Fbringorthemore many of the world’s largest entertainment and hospitality brands to life. The team’s strengths span the entire concept cycle, from big-picture thinking that sparks new development strategies to meticulous detail management critical to gaming operations. With its diverse expertise, rock-solid reputation and global reach, the Innovation Group builds lasting relationships with clients worldwide. Successful developments demand a range of talents and capabilities. The Innovation Group’s visionary thinkers generate pie-in-the-sky development ideas, while its operations experts keep businesses running efficiently once the doors open. Both are supported by a team of skilled analysts who dive deep into the data and emerge with actionable strategies. The Innovation Group has earned a reputation for accuracy, objectivity and reliability—a distinct advantage for clients looking to expedite their projects with the

maximum advantage. Having worked with clients and governments on projects all over the world, the company’s team understands the trends, demographics, cultural forces and best practices at work across six continents and 80 countries. The Innovation Group

continues to strategically navigate the growing Asian, European and Latin American markets as they set the stage for expansion of casino and hospitality developments, staying on the lookout for alternative growth routes that are less dependent on a singular trend. The Innovation Group is committed to staying one step ahead of the changes that continue to transform the leisure industry, adapting its own business and

services to help clients survive and thrive in the evolving gaming and entertainment landscape. As activity has shifted from the construction of new brick-and-mortar properties to more efficient technologies and less reliance on capital, the Innovation Group has helped clients build out instead of up, taking into account the shift in demand from gaming to non-gaming activities. The company also understands the gaming technologies of tomorrow, helping clients capture new online casino and social gaming revenue to balance the decline of traditional sources. The Innovation Group collaborates with clients to navigate the long, complex and often tricky road from vision to fruition. Its experts work alongside critical stakeholders at every stage of the development process, providing insight that drives intelligent decisions and strategies that lead to enduring success. For more information, visit theinnovationgroup.com. G2E Preview 2016 | 73


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Inspired Gaming Group ENTERTAINMENT WITH AN EDGE

ringing Virtual Sports to the U.S. market for the first time ever this year, B Inspired Gaming Group is undoubtedly

the leader in its field. Inspired pioneered server-based VLTs in the U.K. over a decade ago, and remains at the forefront of digital gaming innovation globally, with more than 35,000 VLTs and millions of players connected to its leading technology. Via this trusted network, Inspired deploys cutting-edge gaming and lottery content to operator-controlled devices in venues, online and on mobile. Inspired’s Virtual Sports, created by a BAFTA award-winning team of graphic designers and sports betting experts, are among the most original and innovative in the world—and the fact Inspired was named Virtual Sports Supplier of the Year at the EGR B2B Awards in June 2016 is testament to this. As proof of the popularity of Inspired’s Virtual Sports, they are supplied to more than 30,000 venues and

200 websites globally, and this portfolio of territories continues to grow annually, most notably into North America in 2016. Inspired’s commitment to delivering “Entertainment with an Edge” to its global customer base will again be demonstrated as it showcases its new suite of Mike Tyson-endorsed products at G2E 2016. Included will be all-new premium Rush Boxing, which will allow players the unique opportunity to step into the ring with Mike Tyson in virtual reality. Rush Boxing is available for retail and online, along with a new suite of products for sports betting, casino, slots and social sectors. More of Inspired’s cutting-edge virtual products, from Rush Darts to Rush Football Live, will be showcased, along with its latest VLT cabinets, slots and roulette games. In a business landscape with everchanging consumer expectations and demands, Inspired continues to develop

cutting-edge games and products that offer innovative entertainment solutions for a global client base. Products are developed and adapted for compliance with specific markets and territories, and its scope of offerings continues to grow annually. For more information, visit inspiredgaminggroup.com.

International Game Technology

END-TO-END GAMING LEADER GT’s G2E Booth 3659 will feature hunIreflect dreds of innovative gaming solutions to IGT’s position as the leading end-to-

end gaming company. G2E attendees will get a firsthand look at the depth and breadth of IGT’s industry-leading portfolio of content, cabinets, mobile products, systems solutions and more. IGT’s spectacular lineup of premium product at G2E will include the evolution of its award-winning True 3D game family on the AXXIS cabinet, including the new PopCap title Zuma 3D. IGT will expand its library of new titles on the successful CrystalCore cabinet and further innovate upon the iconic Wheel of Fortune franchise with a variety of new games and hardware solutions. IGT also will introduce its new CrystalDual Stepper cabinet with new versions of classic game themes such as Marilyn Monroe and Top Dollar. Pop culture will make its way to the trade-show floor by way of IGT’s latest library of licensed themes, including new introductions to the highly successful 74 | G2E Preview 2016

Jurassic Park and Ellen DeGeneres Show families of slots. IGT’s core portfolio will spotlight an array of hardware solutions for markets around the world, such as the S3000, CrystalDual, CrystalSlant and AXXIS 23/23. The company’s core content portfolio will be equally comprehensive and include a variety of classic, innovative and evolutionary game concepts. As the market leader in the video poker space, IGT will utilize G2E as a springboard for introducing a variety of enhancements to proven poker titles, as well as never-before-seen video poker math and play mechanics. IGT’s systems demonstrations will highlight the company’s leadership in leveraging systems innovation and technology to cultivate exciting slot tournament experiences on a variety of

hardware solutions. Similarly, IGT will spotlight advancements to several of its casino management systems products, such as mobile applications, bonusing and player content delivery. In its interactive area, the IGT booth will showcase new advancements to the award-winning IGT OnPremise mobile solution. The versatile application can bring nearly every casino entertainment experience forward into the mobile era. Additionally, IGT will highlight its sports betting offerings, new interactive game features and exciting titles. IGT will round out its G2E portfolio by featuring a number of specialty gaming products such as skill-based games, electronic table games, Class II titles and video lottery terminals. For more information, visit igt.com.


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company profile

JCM Global

CONTINUALLY ASKING "WHAT IF?"

ometimes, revolutionary ideas begin S with a simple question: “What if?” That was how JCM Global began more than 60

years ago, and that spirit of innovation has been driving the company ever since. It was a simple question of “What if we put a bill validator on (and later inside) a slot machine?” that led to a revolution in how players and operators viewed a slot machine, and operator revenue and security increased because of it. JCM still asks “What if?”—and the company continues to invest in developing innovative applications for the casino industry, to deliver outside-the-box solutions for today’s integrated industry and multidimensional players. Working in close collaboration with OEMs and system providers, JCM is leading the industry with forward-looking solutions that are better, smarter, faster and more integrated, and go even further to help operators make connections with their customers. JCM always has worked closely with key stakeholders across the gaming industry,

and the company continuously solicits feedback from operators to discover any pain points that arise as the industry evolves. Those close working relationships have led to the development and evolution of products and technologies such as intelligent cash boxes, promotional couponing and complete note scanning, front and back. Now, as the content in EGMs and the EGMs themselves are evolving, so is the need to consider ways to generate additional revenue from existing devices and systems. JCM believes the slot machine can be utilized in new ways to unlock greater value for both the operator and the player. This new “What if?” has sparked a renewed spirit of cooperation between JCM, OEM, CMS

Novomatic Americas

GAMING INNOVATION, WINNING TECHNOLOGY

eadquartered outside Chicago, Illinois H and founded in 2012, Novomatic Americas LLC is poised to bring dynamic

gaming products to the North American market in 2016. Leveraging the global design, market research and customer performance data of its Austrian parent company, Novomatic Americas has spent the past three years creating market-specific gaming products for the North American and Caribbean jurisdictions. Novomatic Americas is quickly becoming a diversified technology provider in North America. Products range from slot machines for Class III and VLT/VGT markets to lottery solutions, electronic table games, management systems, tournament systems, play-for-fun online/mobile games, social games and ancillary services. As this relatively young subsidiary develops its content portfolio, it is simultaneously focused on expanding capabilities through strategic acquisition and employee expansion. Since being founded by entrepreneur

Professor Johann F. Graf in 1980, the Novomatic Group of Companies continues its explosive growth with 25,000 employees worldwide and locations in more than 50 countries. Novomatic exports high-tech gaming products to 80 countries and operates more than 235,000 gaming machines globally, which provides the competitive development advantage of measuring and leveraging the science and art of gaming product development. G2E showcase products include the Dominator Curve cabinet, designed to fully immerse players in their gaming experience, featuring a 40-inch seamless screen that curves toward the player for maximum visibility and uninterrupted game play. The sleek and inviting

providers, operators and jurisdictional regulators. In that cooperative effort, JCM is exploring many new features that take full advantage of the existing CMS’ and EGMs’ combined computing power to deliver more options to the player and greater value to the operator. The goal today for JCM, as it has been since asking that first “What if?” more than 60 years ago, is to deliver an ever-greater player experience, while maintaining the highest level of security and accountability for operators and regulators. That spirit of innovation allows JCM to continue to take operators and their players beyond mere transactions, to building strong connections. Discover JCM’s newest answer to “What if?” at G2E Booth 4039.

V.I.P. lineup includes the Novostar V.I.P. Royal with a 65-inch upright curve screen; the Novostar V.I.P. III with panorama game presentation on two large screens; the Novostar V.I.P. II with a 27inch main LCD touch screen and 50-inch LCD screen positioned for the best game play; and the V.I.P. Lounge offering the “Very Important Player” experience in a space-optimized lounge format. Also featured will be innovative content from global design studios and the U.S.-based design team along with a variety of new progressives including Jackpot Edition, Four Seasons Progressive, Dark Legends Progressive and World Championship of Slots. At G2E 2016, Novomatic Americas will demonstrate that with its research and development resources, experienced team and depth and breadth of product, the company truly is committed to becoming a casino’s fully integrated, strategic gaming partner. For more information, visit novomaticamericas.com. G2E Preview 2016 | 75


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Quixant

EXCLUSIVELY GAMING PLATFORMS AND MONITORS

uixant, established in 2005, designs and manufactures the world’s most Q sophisticated computer gaming platforms

and monitor products for the gaming and slot machine industry. With headquarters in the United Kingdom, Quixant has offices in the U.S., Italy, Germany, Japan and other countries, plus a manufacturing operation in Taiwan. Quixant is a publicly traded company listed on the London Stock Exchange AIM market. Quixant’s all-in-one computing platforms are designed exclusively for the gaming industry, empowering gaming and slot machine manufacturers to offer the most vibrant, captivating games with the least time-consuming process. High-performance processing and multi-screen graphics capabilities, combined with a rich gaming feature set and in-built security, accelerate the development time to bring new products to the market. Quixant supplies every platform with comprehensive drivers and gaming libraries

for both Microsoft Windows and Linux, including drivers for SAS 6.02. Designed to exploit the power of PC technology for slot-machine applications, Quixant’s solutions improve security and reliability of typical systems while reducing noise, heat and power consumption.

Through the use of innovative design, many of Quixant’s products can be cooled without the use of fans. Quixant also offers a range of gaming monitors that are specifically designed to meet the requirements of the gaming industry. High-quality, wide-viewing angle A-Grade panels, LED backlighting and advanced touch-screen technologies are

available, including PCAP, SCAP, SAW and IR. The cover glass and frames are customizable with a choice of logo, graphics, color and 2.5D or 3D cover glass for unique ID requirements. Included within the range of gaming monitors is a button deck (cut glass monitors) which is ideally suited to serve as a touch-screen alternative to mechanical button boards. The button deck can support up to 10-finger touch via customizable firmware. Quixant understands that long-term supply of its platforms is important, and offers a guaranteed minimum five-year supply lifetime at the launch of each new product. Quixant’s all-in-one computer solutions have been designed to meet the requirements of gaming regulations in all major jurisdictions globally, including Nevada and the Class II and Class III gaming markets. For information, visit quixant.com or stop by Booth 2040 during G2E 2016.

RPM

BUILDING BRANDS THAT ENTERTAIN

eople want to laugh. They want to P scream. Every time they click on something, whenever they open an email or change the channel, they want to be thrilled and amazed. People are hard-wired for curiosity. Casino players expect to be entertained, now more than ever. And RPM builds casino brands that entertain people. Think of the marketplace like one big party. A casino’s brand is one of the many guests. It’s noisy, there’s loud music and everyone’s trying to make conversation. Looking around, there are those to spend time with and those not to. They rub the wrong way, they’re close-talkers or worse, they’re just plain boring. The ones to really remember? They tell great stories, they know funny jokes and speak passionately about things people care about. They’re clever and unexpected. They’re entertaining. So, RPM creates brands that know 76 | G2E Preview 2016

how to work a party. RPM builds brands that drive the conversation—engage the world in ways that are hilarious, intriguing, awe-inspiring and heartfelt. In short, brands that are… unforgettable. Because when a brand entertains, people come looking for it. They seek out the content. They search for and create opinions and posts about brand experiences. They take pictures, they share. People begin a relationship with the brand. And more importantly, the casino. From renowned Native American properties to the world’s biggest entertainment company, RPM has developed some of the greatest gaming brands in the country. From Horseshoe’s legendary persona through the dazzling red-carpet world

RPM created for the Hollywood brand, RPM finds the insights that speak to gamblers and funseekers everywhere. And nobody has created more No. 1 casinos in more markets coast to coast than RPM. RPM is all about successful brands and profitable partners. Its job is to push clients outside their comfort zone. To see the solutions in every challenge. RPM sets the bar very high. For itself, and for its clients. And for the past 21 years, RPM has produced some pretty remarkable results. As the industry continues to evolve, RPM remains at the forefront of casino marketing, offering a full complement of digital and social media services. For more information, visit rpmadv.com.


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Rymax Marketing Services

PREMIER PLAYER LOYALTY PROVIDER ymax Marketing Services is the premier R full-service player loyalty provider in the gaming industry, delivering the most inno-

vative strategic marketing solutions and rewards for casino properties nationwide. The company’s award-winning player incentive programs are custom-designed to drive ROI for the property, while increasing loyalty and driving repeat play from guests. Rymax has developed proven player loyalty strategies, and offers access to more than 10,000 trending products from 300plus aspirational brand-name manufacturers, such as Michael Kors, Klipsch, Canon, Johnson & Murphy, Thule, Voice Caddie, Viking Cookware, Fossil, Garmin, Skullcandy, Furla, Majorica and Breitling. Rymax is the largest manufacturer’s representative in the incentive industry, and with access to multiple brands, it has developed unique events that feature the brands that appeal to players from all demographic groups. Rymax's on-site casino events are important to a property’s overall perform-

ance, as they keep players engaged and motivated. Rymax works strategically with the venue to create an experience that appeals to its target audience, by using the right mix of ontrend, innovative concepts and motivational rewards. The company's award-winning RS.I.T.E platform (Rymax’s Strategic Interactive Themed Events) focuses on creating an impactful experience that makes a long-lasting impression on players through unique shopping sprees, personalized fittings, VIP loyalty events and experiential rewards that can be customized for virtually any player demographic. Rymax’s in-house events team coordinates and oversees every facet of the event, including pre-show setup and layout, promotions and communications, online rewards event catalogs, on-site

execution with an experienced team, postevent breakdown and ROI analysis. Rymax’s proprietary event analytics platform allows maximum client results, both in terms of engagement and revenue. Rymax is dedicated to developing an engaging environment that consistently retains venues’ players and employees while driving success. By bringing together all the program elements inhouse—from ordering and fulfillment to customer service and proprietary IT solutions—Rymax can offer its partners savings that simply are not available in competitive programs. To learn more about Rymax, visit Booth 3020 at G2E, or contact Paul Gordon, senior vice president of sales, at 973-582-3272 or pgordon@rymaxinc.com.

Scientific Games

SECURIT Y, CONTENT, INNOVATION

s a global leader in the gaming and A lottery industries, Scientific Games’ mission is to empower customers by creat-

ing the world’s best gaming and lottery experiences. The company’s games, systems, content, services, gaming machines and interactive products are designed to reach players wherever they are, whenever they want to play and in any channel they choose: retail, casino or digital. For more than 84 years through its acquired companies, Scientific Games has delivered what customers and players value most: trusted security, creative content and innovative technology. Beginning with the world’s first slot machine, the “Bally Baby” in 1936, to the company’s development of the breakthrough technology that launched the world’s very first secure instant lottery game in 1973, Scientific Games has been a driving force behind the success of customers across the globe. Headquartered in Las Vegas, Nevada,

with nearly 8,400 employees worldwide and annual revenues of approximately $3 billion, Scientific Games serves its customers from manufacturing and operational facilities on six continents, in 26 countries and 250 facilities. The company offers a fully integrated portfolio of end-to-end technology, platforms, content and services for the robust gaming and lottery industries. More than 40 percent of Scientific Games’ global workforce has roles and responsibilities directly related to innovation, invention and ideation. Success is a reflection of talent, and Scientific Games’ history of success has been driven by its highly experienced professionals. The company’s lottery and gaming products have been developed by some of the top game designers, mathematicians, marketing research analysts and product managers in the world. Scientific Games has been an industry

leader in developing and using market research and analytics to gain a deep understanding of player demand and preferences. As a result, Scientific Games continues to generate new ideas and innovative gaming solutions that provide players with exciting choices and experiences. The company also is committed to working closely with customers, governments, regulators and industry associations to support player protection and responsible gaming. For more information, visit scientificgames.com. G2E Preview 2016 | 77


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Sightline Payments

PRODUCTS THAT HAVE CHANGED PAYMENTS

ightline Payments is a Las Vegas-based S leader in payment solutions for gaming companies. Its vision of the cashless

future will allow gaming operators to function like the vast majority of the U.S. economy, where payments are performed without cash. Sightline believes electronic payments are safer, more costeffective and more convenient for both gaming operators and gaming patrons. Sightline’s Play+ is helping the gaming industry realize the benefits of going cashless. Play+ is the most important innovation in gaming payments since the introduction and industry-wide adoption of bill validators and TITO. This unique and revolutionary payments product, designed and built from the ground up for the gaming industry, is applicable to commercial and Native American brick-and-mortar gaming, race and sports books, money online wagering,

social gaming, parimutuels, ADWs, fantasy sports, eSports and state lotteries. In a completely white-label format, Play+ integrates with the gaming operators’ existing loyalty card programs and gives their patrons one of the most cost-effective,

convenient and rewarding ways to enjoy their gaming experience. Casino guests can use their Play+ account through the closed-loop proprietary Sightline network, SPAN, to transfer funds in real time to and from the slot system, table games, race and sports books or from a social casino or online casino, among other gaming systems. Play+ gives

the patron the freedom to spend on or off the gaming operator’s property and withdraw their funds at millions of locations, worldwide. Sightline’s work has been recognized by peers with numerous industry awards, including the coveted “Most Innovative Gaming Technology Product of the Year,” the “Best Productivity-Enhancement Technology Solution,” “Gaming & Hospitality Platinum Award” and, in back-to-back years, the “Best Payments System for iGaming.” Sightline’s executive team brings more than 50 combined years of leadership roles in gaming and in payments. The company has been responsible for many of the innovative products that have changed payments in gaming over the last 20 years— and it’s doing that again with Play+. For more information, visit sightlinepayments.com.

VizExplorer

EMPOWERMENT THROUGH OPERATIONAL INTELLIGENCE

mission is to empower V izExplorer’s companies to achieve greater market

share, efficiency and profitability through operational insights into the areas that drive their business. VizExplorer provides operational intelligence solutions to the gaming, manufacturing and sports and entertainment industries.

The next generation in data-driven decision making, operational intelligence delivers on the promise of business intelligence by letting companies analyze live, fast-changing data and take immediate action using a single tool set. VizExplorer provides casinos, smart factories and job sites and sports and entertainment venues with tools that address customer service automation, smart space and profit opti78 | G2E Preview 2016

mization, marketing intelligence and automation, CRM and customer development and service and dispatch management, including:

● greetViz: A lightweight customer service automation solution to dynamically respond to guests in real time to drive loyalty and return visits. ● floorViz: An advanced space optimization solution to increase profits and maximize gaming-floor ROI. ● campaignViz: A marketing campaign management solution, complete with test and control, to better segment audiences to deliver targeted campaigns to high value players. ● connectViz (formerly hostViz): A robust CRM tool featuring advanced player management and development capability for hosts, and team performance reporting for host managers. ● techViz: A real-time service and dispatch management solution to maximize service

department efficiency and drive slot floor profitability. With its roots firmly in the gaming space, VizExplorer is pleased to count Boyd Gaming, JACK Entertainment, Philippines-based Leisure & Resorts World Corporation, Mystic Lake Casino Hotel, Morongo Casino Resort and many others among its casino customers. VizExplorer is led by a team of distinguished operational intelligence experts, seasoned industry veterans and world-class software developers devoted to building the very best products and ensuring customer success through extensive education, ongoing training and extraordinary customer support. Headquartered in San Diego, California, the company has a global workforce spanning corporate offices in Las Vegas, as well as Wellington, New Zealand and beyond. To learn more about VizExplorer and its operational intelligence solutions, visit vizexplorer.com.


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Profile for Global Gaming Business

G2e Preview 2016  

Global Gaming Business' annual review of G2E, the casino industries largest gaming and technology convention

G2e Preview 2016  

Global Gaming Business' annual review of G2E, the casino industries largest gaming and technology convention