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CONTENTS W H AT ’ S H A P P E N I N G AT G A M I N G ’ S M O S T I M P O RTA N T T R A D E S H O W A N D C O N F E R E N C E S E P T E M B E R 2 4 – 2 6 , 2 0 1 3 AT T H E S A N D S E X P O & C O N V E N T I O N C E N T E R , L A S V E G A S
10 Game Players Whether it’s a big company with hundreds of employees or a small shop with a handful of talent, third-party suppliers are a creative cornerstone of the gaming industry. Take a look inside some of the companies that offer the most innovative slot machine and gaming content, where bright ideas go hand in hand with cutting edge technology. BY DAVE BONTEMPO
WHAT, WHERE, WHEN? G2E At-A-Glance 8 Conference Program 18 G2E Exhibit Floor Map 38 G2E Exhibitor Directory 42
DEPARTMENTS G2E Welcome 4 BY GEOFF FREEMAN
Casino Communications 6 TOM LOUGHRAN, INDUSTRY VICE PRESIDENT, REED EXHIBITIONS WITH
THE EVENTS 16 KEYNOTES: The hilarious antics of Chicago’s Second City will kick off the keynote presentations this year, followed by the annual state of the industry roundtable on Wednesday and the tribal gaming keynote to close it out. 48 G2E 101: Specifically designed for executives who want to know more about overall operations of a casino resort, these sessions will offer the basics of casino marketing, finance, gaming and more. 49 GLOBAL GAMING WOMEN: The AGA’s groundbreaking initiative that focuses on the role of women in the gaming industry is expanded again this year. 50 SOCIAL MEDIA BOOTCAMP: The role of social media, how it works and how it can be monetized to benefit your casino will be discussed in depth. 52 G&T AWARDS: The 12th Annual Gaming & Technology Awards will recognize technological innovation in the rapidly changing casino industry. 54 iGAMING CONGRESS AT G2E: The issues surrounding the emerging i-gaming sector and its relation to land-based casinos are examined. 56
Progressive Products 20 BY FRANK LEGATO
CORPORATE PROFILES Aristocrat Technologies Aruze Gaming Bally Technologies BMM Compliance International Game Technology 62 JBA Consulting 63 Konami Gaming 58 59 60 64 61
64 65 66 68 68 69 69 70
FASHION SHOW: The Cintas Ultra Lounge Uniform Fashion Show sets the
style dress code at G2E.
77 CASINO ENTERTAINMENT AWARDS: This inaugural awards ceremony, hosted by Louie Anderson, takes place at the Plaza Hotel in Downtown Las Vegas. 78
Multimedia Games Williams Interactive WMS Gaming Inc. Acres 4.0 American Gaming Systems Ainsworth Alto Gaming BMM Testlabs
G2E 2012: A look back at G2E’s highlights from last year.
Cadillac Jack Cantor Gaming FutureLogic Gaming Partners International 72 Gasser Chair Company 73 Gaming Laboratories International 70 71 71 72
73 Incredible Technologies 74 The Innovation Group of Companies 74 JCM Global 75 NEWave 75 Quixant 76 Rymax Marketing Services 76 Spielo International
ON THE COVER: Collage of casino games (clockwise from top left): West Journey Treasure Hunt from High 5 Games; Video Poker Royale from Spin Games; Pawn Stars slot machine from Bally Technologies; Queen of the Sky from Spin Games; KISS graphics from Williams Interactive; Foxin’ Wins and Merlin’s Millions from NYX Gaming Group.
G2E Preview 2013 | 3
WELCOME 1 0 T H A N N UA L | 2 0 1 3 G2E PREVIEW STAFF
Roger Gros, PUBLISHER firstname.lastname@example.org Frank Legato, EDITOR email@example.com Robert Rossiello, ART DIRECTOR firstname.lastname@example.org Deve Bontempo & Pamela Jones,
Welcome To My First G2E! A NEW BEGINNING
may be new to the gaming industry, but Global Gaming Expo (G2E) is not new to me. The success and immense value of this show is widely known, and I’m excited to experience it firsthand. I hope you’ll join me.
The American Gaming Association, in partnership with Reed Exhibitions, is promising a tremendous 2013 event that will bring you the latest products and technologies from the world’s leading gaming suppliers, top-notch education from the industry’s best and brightest and unmatched networking opportunities. G2E has earned a reputation for bringing you what’s next for the gaming industry, and i-gaming is one of the key sectors primed to change the face of gaming in the coming years. G2E is the place for you to get the latest i-gaming information through the popular iGaming Congress and iGaming conference track. You can also find the products and services necessary to compete in this burgeoning sector in the iGaming Pavilion on the trade show floor. Additionally, G2E Conference sessions will pay special attention to how the new phenomenon of social gaming will impact all areas of the industry. G2E also is committed to developing new, targeted events and programming for key industry segments through its Emerging Leaders Program and targeted content for regulators. The Emerging Leaders Program will provide the industry’s
brightest young leaders with specialized education and networking opportunities. With the help of the International Association of Gaming Advisors (IAGA), G2E has created specialized education content and networking opportunities, making G2E the place where regulators can go to stay on top of the issues they will be confronting as the industry evolves. In addition to these and many other new and updated features, several events that have made G2E the center of the gaming world will return for the 2013 show. The National Center for Responsible Gaming Conference on Gambling and Addiction once again will co-locate with G2E and take place September 22-24, bringing together diverse stakeholders for an in-depth look at the latest in gambling research and responsible gaming. Global Gaming Women will host a keynote luncheon with best-selling author Gail Evans. G2E 2013 promises to be a great event, and I hope to see you in Las Vegas. GEOFF FREEMAN President & CEO, American Gaming Association
David Coheen, NORTH AMERICAN SALES & MARKETING DIRECTOR
email@example.com Floyd Sembler Business Development Manager firstname.lastname@example.org Becky Kingman-Gros, DIRECTOR OF OPERATIONS email@example.com EDITORIAL ADVISORY BOARD
Mark A. Birtha, PRESIDENT AND CHIEF DEVELOPMENT OFFICER MANAGER
Pasqua Yaqui Tribe and SOL Casinos Julie Brinkerhoff-Jacobs, PRESIDENT Lifescapes International Nicholas Casiello Jr., SHAREHOLDER Fox Rothschild Jeffrey Compton, SLOT CLUB DIRECTOR Compton Dancer Consulting Inc. Dean Macomber, PRESIDENT, Macomber International, Inc. Courtney Muller, GROUP VICE PRESIDENT, Global Gaming Expo Reed Exhibition Companies Judy Patterson, SENIOR VICE PRESIDENT & EXECUTIVE DIRECTOR
American Gaming Association Jim Rafferty, PRESIDENT, Rafferty & Associates Thomas Reilly, GENERAL MANAGER, ACSC Product Group Eastern Region Vice President, Bally Systems Steven M. Rittvo, PRESIDENT, The Innovation Group Katherine Spilde Contreras, DIRECTOR, Sycuan Gaming Institute, San Diego State University Ernie Stevens, Jr., CHAIRMAN National Indian Gaming Association Roy Student, PRESIDENT, Applied Management Strategies David D. Waddell, PARTNER AND CHAIRMAN Regulatory Management Counselors, P.C. CASINO CONNECTION INTERNATIONAL, LLC.
6625 S. Valley View, Suite 422, Las Vegas, NV 89118 702-248-1565 • 702-248-1567 (fax) www.ggbmagazine.com The views and opinions expressed by the writers and columnists of G2E PREVIEW are not necessarily the views of the publisher or editor. Copyright 2013 Casino Connection International. Las Vegas, Nev. 89118 G2E PREVIEW is published annually by Casino Connection International, LLC. Printed in Missouri, USA. Postmaster: Send Change of Address forms to: Global Gaming Business 6625 S. Valley View Blvd., Suite 422, Las Vegas, NV 89118
4 | G2E Preview 2013
Tom Loughran Industry Vice President, Reed Exhibitions
om Loughran, industry vice president for Global Gaming Expo, oversees his third G2E this year. In this role, he is responsible for managing all aspects of the events, including sales, marketing, conference,
operations, finance and registration. Loughran joined Reed Exhibitions in 1999 as a sales executive on the Vision Expos. After a stint as sales manager on National Manufacturing Week, Loughran returned to Vision Expo in 2004. Promoted to group sales director in 2006 and event director in 2007, Loughran attained his current position and added Global Gaming Expo to his portfolio in 2010. Throughout his career, he has developed strong relationships with associations, exhibitors and many professional organizations. Before joining the trade show industry, Loughran served as a captain in the United States Marine Corps, and is a veteran of Desert Shield, Desert Storm and Operation Sea Angel, a humanitarian relief effort in Bangladesh.
This year, the date of G2E moves up to mid-September to avoid the Jewish holidays. Has that had any impact on the show so far? TOM LOUGHRAN: The mid-September dates have had no impact on the show. We are expecting a great show this year with all the new programs, networking, education and a bigger show floor.
You recently saw a huge increase in exhibit space and attendance at G2E Asia in Macau. Do you think that’s a sign that G2E will have a similar increase in 2013? Yes, we expect the growth in both exhibit space and attendance at G2E Asia to translate to similar results at G2E. Currently, we are tracking almost 30,000 square feet ahead of last year for exhibit space. We have not seen sales like this since pre-recession. We are looking forward to a larger show with better attendance; normally 6 | G2E Preview 2013
when the show floor grows, we also see a spike in attendance. What’s new at this year’s show? There are a variety of new programs in education and on the show floor. Based on focus groups conducted at last year’s event, G2E created “101 level” conference sessions to identify introductorylevel courses for cross-training employees (topics to include Casino Operations, Finance, Human Resources, Marketing and much more). Many exhibitors have told us Latin America is a big growth area, so to attract more attendees we are translating conference sessions into Spanish (Gaming Technology, Marketing and more). We’ve added focus on social gaming in the iGaming Congress and iGaming Conference Track. At a revamped Advanced Gaming Institute, G2E will have a collegiate partner to help develop the programming. Thursday's Insights on Operations Program will focus on futur-
ism/profile of gamers/video game development synergies. New advanced marketing sessions will concentrate on a 360-degree view of the customer and big data analytics. Also, we have new networking and programs for the show floor. The Regulator’s Lounge will allow regulators to gather, meet and plan their time at G2E. The Regulator’s Networking Reception is a great way to connect with other regulators and discuss issues and share ideas. The Young Professionals (under 40) Networking Reception will shine a spotlight on professionals under 40 in the gaming industry, providing an ideal opportunity to mix and mingle with colleagues and share challenges and solutions, as well as discuss their emerging careers. The show starts them off laughing with a keynote from Chicago’s comedy troupe Second City. Why did you decide to go with humor this year? We like to rotate the keynote between industry experts and entertainment. Our
“ research shows that both are crowdpleasers, and rotating the keynote has become very effective. The Second City troupe will do comedy skits with the casino industry as the topic, and they are very funny and entertaining. The State of the Industry panel is going to be very special this year with some of the mid-level companies participating—Pinnacle Entertainment, Penn National Gaming, Isle of Capri and others. Mid-level companies are such an important part of the gaming industry around the world, and they have a different perspective than large and small companies. It is important to understand the industry from all perspectives, and with this year’s panel, you will get a clear understanding how mid-level companies think. Internet gaming will continue to be a hot topic at G2E. Why is this year’s iGaming Congress at G2E, which will be held on Monday, September 23, so important to the development of the industry? iGaming is the biggest thing to happen to the gaming industry in a long time, and in the last year it is really starting to heat up with the changes in legislation in Nevada, New Jersey and Delaware. It is important for the industry to stay on top of relevant changes in legislation, and understand igaming as a business. To help with the development of the industry, we have G2E Online and the iGaming Congress and iGaming Track at G2E. With 14 i-gaming sessions, 60 speakers and 750 delegates, G2E is the largest i-gaming conference in the U.S. G2E has started a webinar program that began long before the show and will extend through the end of the year. What kind of value does that bring to attendees? As mentioned previously, i-gaming is the most important topic in gaming, and G2E provides different ways to stay on top of the changes in legislation and to understand i-gaming from a variety of perspectives. If you are short on time, G2E Online is an opportunity to learn about igaming right from your desktop. G2E Online includes eight webinars, three recorded sessions from the iGNA conference, G2E Virtual Ticket (live streaming of
iGaming is the biggest thing to happen to the gaming industry in a long time, and in the last year it is really starting to heat up with the changes in legislation in Nevada, New Jersey and Delaware. It is important for the industry to stay on top of relevant changes in legislation, and understand i-gaming as a business.
the iGaming Congress and iGaming Track at G2E), access to the 2012 education library online, and there is an option to include the live sessions at G2E (iGaming Congress and iGaming Track). G2E wants to provide value to our customers by being the i-gaming destination for the most recent information and education. The Casino Design Awards returned last year with a bang. There were lots of winners and exciting projects. What kind of response are you getting from architects, designers and builders to that program in 2013? The last couple of years we have received an outstanding response to the Casino Design Awards, and so far the results are the same this year. The Casino Design Awards have become the meeting place to network for architects, designers and builders and is an important part of G2E. Tell us about the interactive tools that G2E is offering to assist both exhibitors and attendees to get the most out of the show. My G2E Show Planner is an important tool to take advantage of before the show. This is an excellent tool to explore the floor plan, create a schedule and set meetings with exhibitors, review show specials, and review the conference program. My G2E Network: Connect with other G2E attendees before you arrive with the new My G2E Network feature of My G2E Show Planner. Simply create your account and link it to your G2E show registration to begin networking and plan for the show. G2E Mobile provides the ability to do this on your smart phone while onsite at the show.
The G2E show floor has many different areas devoted to special disciplines, like table games, i-gaming, security & surveillance and more. Does that work for both exhibitors and attendees? Yes, this works very well for exhibitors and attendees. Some segments have pavilions: Food, Beverage and Hospitality, iGaming, Security & Surveillance and Entertainment. The pavilions work well for exhibitors because it drives a qualified buyer to their booth and works well for attendees because they can see a variety of companies to compare products in a very short period. The show floor also has several targeted lounges for attendees: Regulators, Table Games, Native American and Latin America. The lounges provide an excellent opportunity for attendees to network with their peers. G2E is renewing a focus on the non-gaming amenities offered at casino resorts. What are you doing that will help casinos develop that non-gaming revenue stream that is so important these days? Non-gaming has become so important we have addressed it in both the conference program and on the show floor. As mentioned previously, we have the pavilions on the show floor to make it easier for attendees to see non-gaming companies. In the conference program, we have the Hospitality Track with sessions on F&B, entertainment, retail and more. We are currently in the process of hiring an F&B consultant who will help with additional education and has close ties with a franchise association and a microbrewery association. For the past several years, the industry has struggled to rebound from the recession. Given the fact that G2E has experienced more growth over the past two years, are you comfortable saying that gaming is back? Every trade show is a reflection of the industry it serves, and G2E is no exception. When the industry is growing, the show grows, and with the very strong growth this year at G2E, it looks like the industry in the U.S. is definitely back. For additional information please go to our website www.globalgamingexpo.com. G2E Preview 2013 | 7
The ‘Must-Attend’ Events at G2E 2013
Sunday, September 22 10:00 a.m.–6:00 p.m. National Council for Responsible Gaming Conference
Monday, September 23 8:00 a.m.–5:30 p.m. 9:00 a.m.–4:15 p.m. 9:00 a.m.–4:15 p.m. 9:00 a.m.–4:15 p.m. 9:00 a.m.–4:15 p.m. 9:00 a.m.–4:15 p.m. 9:00 a.m.– 4:45 p.m. 11:30 a.m.–12:30 p.m. 5:30 p.m.–7:30 p.m.
National Council for Responsible Gaming Conference International Association of Gaming Advisors (IAGA) Conference Social Media Boot Camp iGaming Congress at G2E G2E Advanced Gaming Institute G2E 101 Security & Surveillance Institute at G2E Conference Networking Luncheon Casino Design Awards, including Sarno Lifetime Achievement Award
Tuesday, September 24 8:00 a.m.–12:45 p.m. 9:15 a.m.–12:45 p.m. 10:30 a.m.–11:30 a.m. 11:30 a.m.–1:00 p.m. 10:00 a.m.–5:00 p.m. 12:00 p.m.–2:00 p.m. 1:00 p.m. & 3:00 p.m. 2:00 p.m.– 4:15 p.m. 3:30 p.m.–5:00 p.m. 4:00 p.m.–6:00 p.m. 5:30 p.m.–7:30 p.m.
Conference Sessions National Council for Responsible Gaming Conference G2E Opening Day Keynote: The Second City NIGA Networking Reception, NIGA Lounge Exhibit Hall Open Global Gaming Women Luncheon Keynote: Gail Evans Ultra Lounge Uniform Fashion Show, Fashion Show Stage Conference Sessions Table Games Reception, Table Games Networking Lounge G2E ‘Happy Hour’ Music Showcase, Fashion Show Stage Welcome Reception, Poolside at The Venetian —New Day & Time!
Wednesday, September 25 8:00 a.m.–12:45 p.m. 10:00 a.m.–5:00 p.m. 10:30 a.m.–11:30 a.m. 11:30 a.m.–1:00 p.m. 1:00 p.m.–1:30 p.m. 12:45 p.m.–1:45 p.m. 2:00 p.m.–4:15 p.m.
Conference Sessions Exhibit Hall Open State of the Industry Keynote Latin American Gaming Reception, Latin American Networking Lounge Global Gaming Business Gaming & Technology Awards, Table Games Networking Lounge AGA Communications Awards Conference Sessions
Thursday, September 26 9:00 a.m.–12:45 p.m. 10:30 a.m.–11:30 a.m. 10:00 a.m.–3:00 p.m. 12:00 p.m.–2:00 p.m. 12:45 p.m.–2:00 p.m. 8 | G2E Preview 2013
Insights on Operations Conference Keynote: Tribal Gaming Exhibit Hall Open G2E Entertainment Showcase Networking Lunch: Native American Leaders
The talented developers of slot machine and online gaming content are a cornerstone of the gaming business.
By Dave Bontempo 10 | G2E Preview 2013
hey brainstorm on rooftops, converge around coffee pots and burn the midnight oil testing what they made. Their philosophies encompass original blueprints, outside-the-box innovation and pursuit of the reachable star: making the slot machine super-game. These are the third-party slot-machine content suppliers, gamingâ€™s auxiliary arm. In feeding product to big manufacturers and distributors, they wage a perpetual audition for the multibillion-dollar, 24-hour, worldwide gaming industry. Suppliers have several lineups. Some feature a couple hundred employees. Others have a handful. Some offer worldwide connections, others have nothing but perspiration and inspiration.
It all comes together for them on the premier stage of the Global Gaming Expo. New products roll out and business ties are forged at gamingâ€™s annual version of the Super Bowl, the World Series and the World Cup. Third-party suppliers fill an important industry niche. They allow manufacturers to save inhouse departments for larger, more lucrative functions and to avoid investing in a game that won't work. Suppliers have taken that risk. The relationship works both ways. Involvement with an IGT or Bally Technologies propels a third-party supplier to prominence. The big manufacturer can obtain regulatory blessing for their product, place it in thousands of machines and bring it to market. If the prod-
(From bottom l. to r.) Characters from NYX Gaming’s Foxin’ Wins; Zhi Nu One Last Chance from High 5 Games; a reel from Spin Games’ Video Poker Royale; Da Vinci Diamonds slot machine; the creative team at Crazy Tooth Studio
uct succeeds, supplier and distributor have a future-business pipeline. Game inventors know the product formation: encase the fixedrange win percentage into a package of variables like art, graphics, sights, sounds and music. Sprinkle in the bonus. Decide if the game has heroes or whether it is immersed in culture. The inventor’s world of passion meets a casino game plan based in reality: make the product ring, make it sing and be sure it makes money.
High 5 In High Places
Spin A Win
pin Games announced its existence at G2E 2012. Roughly 18 months later, the Reno, Nevada-based company charges into this year’s gathering with several new products. They include Western and Asian-style games, Rapid Bingo and Video Poker Royale, games aimed to capture the soaring mobileproduct market. Founder Kent Young brought a wealth of experience to his new venture. The Australia native is a 25-year gaming veteran who helped Aristocrat build its business in North America. He later founded and sold True Blue Gaming to Aruze, and began “spinning” his own wheel of fortune last year. The company licenses content to major manufacturers in North America and abroad. Besides Reno, it has an office in Bangkok, Thailand to focus on the Asian clientele. “One major advantage we can offer as a third-party supplier is the ability to offer different technology that gives manufacturers a bit of an edge,” Young says. “They are sort of big ships. It takes them a lot of time to move that ship. We are a small boat, and we can put an engine on the back of their boat very easily. They have, figuratively speaking, hundreds of people on their ship; we only have a few on our boat. “We have 20 employees and we can give you the inner workings of that game very quickly. We have mathematicians, programmers, graphic artists, a project management function, etc. We are with the games from conception all the way, in some cases, to integration.” Most deals involve an up-front fee and a small retainer, paid by the manufacturer to the third-party supplier. Spin Games develops content to accommodate player hold anywhere from 85 percent to 95 percent, in two-percent increments, to allow the distributor to satisfy requirements in many jurisdictions. What makes a good game? “If I knew that, I wouldn’t be sitting here,” Young laughs. “You need the math, the sound, the theme and the graphics, the speed, the amount of weight in the bonus and you need the small things like colors, speed of the winning increment meter, etc. “There are so many variables, it’s a little bit like a movie. You have your script, your actors, a set and a sound component. If one of those things is not correct, it can make the whole thing a flop. When it comes together, you have a great story.” One of the Spin Games story lines involves varied cultures. Young says the Asian player wants more cultural and special Chinese symbols of luck, while the Western gambler more readily accepts a random outcome. Young indicates that the market has regained interest after being
hampered by the economy five years ago. Research-and-development budgets are up, he says, and his company is primed to serve both the lucrative Asian markets of Macau and Singapore, along with the North American players.
igh 5 Games considers itself the upper tier of the thirdparty developer. The New York company has 200 employees and delivers a substantial amount of games to IGT and Bally, via contract. “We’re in a unique position,” says Stephen Murphy, High 5 senior director of communications and online strategy. “We are larger than a typical third-party developer and smaller than the major manufacturers. We’ve grown successfully to this level. This company is constantly developing games. “We know, for instance, that we will develop ‘x’ amount of games in a ‘y’ period of time, so we are always working, and then at some point, we will contact the manufacturers to show them what we have. Then we may get ideas from them as far as changing or tweaking the game.” Murphy says High 5 has developed nearly 50 percent of IGT’s new video slot releases in the past couple of years. The company combines the quick decision-making ability of a small outfit with the production muscle of a larger one. “We provide the full package for the manufacturer,” Murphy says. “We do everything from the theme, the probability and the game play to art, animation, design and music.” By the time it is brought to market, the new game has weathered numerous trial-and-error test cycles from company personnel. “We have some really sharp young professionals in our math department who are always playing the games, even without the art symbols, just to get an idea of how long someone’s money will last with a particular game,” Murphy says. “When you ask what makes a good game, that’s a bit of everything. You don’t really know until it gets out; that’s part of the magic involved. You wonder, ‘Is it the math? Is it the sounds?’ I mean, there are some players who tell us they stay on a game just to hear the music. “Our belief is that the big-hit games end up doing very well with the visuals and the sounds. You have something that looks different and stands out, compelling people to walk across the floor and try it.” Some of its best games for IGT include Da Vinci Diamonds, Cats, Golden Goddess and Black Widow. Currently, Panther and Jaguar Princess are H5G creations. These are among IGT’s top-performing core games, according to Murphy. Then there’s the Bally Technologies angle, and High 5’s own social-media rollout. “Our new deal with Bally Technologies just saw Shadow Diamond (which first premiered to great success on our Facebook casino, High 5 Casino), White Lion and Golden Tower released to the casino floor,” Murphy says. “One of our big hits from past years with Bally was Green Machine. We are especially excited about Zhi Nu—H5G’s first in-house progressive game—made especially for the Macau market for Bally.” G2E Preview 2013 | 11
Spin Games’ Fire Dragon; High 5 Games’ Shadow Diamond; Crazy Tooth’s Choco Choco slot, based on company president Ben Hoffman’s terrier
The company opened an in-house studio to embrace the booming Asian market. Its launch of High 5 Casino, meanwhile, displayed versatility. While the online casino is for entertainment only now, it received about 3 million players in just six months, Murphy says. The socialmedia casino game will be launched around the time of G2E, he adds, but with a new twist. The company will not produce this game for others. It will retain proprietary rights. In the social media realm, therefore, High 5 will depart from its role of content provider and become content owner.
CRAZY TOOTH: ‘LOOSE’ SLOT ENTREPRENEURS
or a zany group of young professionals at Reno-based Crazy Tooth Studio, being third-party is a party. President Ben Hoffman, a former IGT math specialist, recruited five like-minded professionals who take their work, but not themselves, seriously. The company was formed late in 2011 and named for a snaggle tooth found on Hoffman’s terrier Choco, a rescue dog from Nome, Alaska. Early this year, the dog became the centerpiece of the company’s first major product, Choco Choco. The game has a component in which Choco jumps down, pounces upon the symbols and either makes them wild or multiplies them. The symbols can be dog collars or bones in this game. Still no word as to whether Choco stashes some of the bones away for himself. Crazy Tooth sold the content to Bally Technologies, which has since put the product into casinos. The young company accentuates its informality. On some of its website videos, Crazy Tooth pokes fun at itself. The outfit’s message of young adults being deliriously happy to produce games resembles Tom Hanks’ character in the movie Big. After time travel makes him a boy trapped in a man’s body, Hanks complains to company executives about the lack of imagination in key games. His insight is considered genius because Hanks is an adult with a child’s sense of fun. Gaming inventors need the same enthusiasm, says Hoffman. Although serving an adult market, they cannot lose a child’s sense of adventure, and idealism. “We brainstorm and have meetings everyplace,” Hoffman says. “One time when we had hit a bit of a creative block, we walked to 12 | G2E Preview 2013
the roof of a parking garage and talked about ideas. We can get good ideas in the middle of playing pool, or throwing the rolled-up paper into a waste-paper basket. “A third-party supplier to big companies is a tremendous model, and it’s going to work even more in the future, I think. As the thirdparty supplier, all we have to worry about is designing a game. There’s no red tape, no bureaucracy. You don’t have to run ideas past 30-40 people in a larger organization. We only have six.” Hoffman makes an analogy about tools to underscore the value of third-party businesses. If a company designed a tool, he says, it could be obsessed with whether the product was doing everything it was supposed to do. But if that company were a customer, reviewing a tool designed by someone else, its concern would simply be what the product could do. There would be no comparison to previous expectations, which would happen if that product originated in-house. At the end of the day, Crazy Tooth turns its content over to Bally Technologies, which only has to be concerned with its anticipated popularity. The game, therefore, doesn’t have to be a home run. It can be a double. Crazy Tooth followed Choco Choco with Golden Banjo. It plans to unveil details for Battle for the Crown and When Aliens Invade at G2E. This is where the company announced its formation last year.
NYX Leader: From Regulator To Innovator
YX Gaming understands the need for diversification. It deals with multiple slot companies, which entails different specifications, according to CEO Matt Davey. “Our games can be found on at least 14 slot manufacturers’ cabinets around the world (Bally, WMS, Betstone, Global Draw, Scientific Games, Inspired, Octavian, Videobet, Mercur, Reel Games, Ace Interactive, Multix, Zen Gaming, and Elixir),” he says. “Each game is customized to fit the host cabinet to varying degrees, creating
(above) Bally Technologies based a slot on the cast of Pawn Stars; (l.) Merlin’s Millions from NXX Gaming Group
that separation, depending on screen sizes and format, physical button panel availability and other system components available to us. However, we also attempt to maintain the NYX identity within the game.” Davey leads a team of 110 across Las Vegas, Sydney and Stockholm. The Australia native started his career in the gaming industry as a government regulator for the Northern Territory Government in Australia. As part of the Racing & Gaming Division, he worked on approving the internal controls and operating procedures to successfully license the first land-based casino to launch an online gaming site. In 2003, he worked with a venture capital company to restructure NextGen Gaming, growing its staff from five to 45. He then moved to London and merged it with NYX Interactive to form NYX Gaming Group. The company recently bought a social poker business to establish its base in Las Vegas and complement its portfolio of lottery, bingo and casino software. For this internationally anchored company, third-party could represent three things to its clients: eyes, ears and insight. “What you get when you have a company as diverse as ours is someone who can bring to bear what works in Scandinavia, what works in the U.K. or what works in Australia,” Davey says. “When you look at the market segments and the distribution, there are different designs and qualities associated with them. For companies that may be very strong in some areas and have others in which they want to improve themselves, we can enhance their product range.” It should also improve the quality. Davey says NYX can direct its resources toward a particular country with specific regulations and market preferences. An individual market may be too small for a large company. If the company tried to include that location in an overall game rollout of perhaps 200 markets, it could end up with what Davey calls the “least common denominator effect.” The nuance of worldwide market preference is considerable. Davey says that in Scandinavia, customers want a high level of volatility. Either they win or lose quickly. The U.K., by contrast, is a grind market. Customers want more playing time for their money. One could try to account for all of that by creating a product with a wide range of win percentage to accommodate all markets. Or he could specialize in certain markets, buying machines just for those places. That’s where a third-party supplier becomes a big ally. NYX has a library of more than 300 games, and comes out with 20-80 new ones every year. An array of them will be on display at G2E. Davey uses an interesting term, “co-opetition,” to describe the company’s relationship with major forces like Bally Technologies or Aristocrat. NYX is large enough to compete with them, by putting new games out to the market, but lean and mean enough to supply 14 | G2E Preview 2013
them products on a win-win basis. Most deals involve NYX investing in a new game and working a partnership with the major manufacturers, he says. “When your company is new, you are hoping to get that upfront fee for coming up with the game,” he says, “but we are large enough now to structure many of our deals on a revenueshare basis. It works for everybody because we take the risk in developing the game. If it’s a winner, happy days; that’s great for everybody. If it doesn’t, and you are Bally Technologies or IGT, you haven’t suffered at all.” What makes a good game? “We talk about 11 herbs and spices,” Davey says, “and we know what 10 of them are. The 11th is a variable ‘x’ factor. If you knew that, you’d be richer than IGT. “What we have learned a lot about is what not to do. Never make the human being the highest-paying symbol on your game. Never put a book, a chair or a table in front of a pretty girl.”
Rock Star, Pawn Star
aming has embraced many unique entries, from school teachers to state police executives. Well, here’s a new one. Rock music. Gregg Giuffria holds that distinction as a former rock keyboardist for bands like Angel, House of Lords (with KISS’ Gene Simmons) and Giuffria, in the 1970s. He even had a Top 20 hit single, “Call to the Heart,” with Giuffria. But he also knew math, analytics and business. That led him to become CEO of the Las Vegas-based Outland Development, which designed and built gaming machines and theme-park attractions. He has been a co-owner of the Biloxi Hard Rock Casino in his native Mississippi and now sits at the helm of G2 Game Design. Giuffria has overcome his share of obstacles, including Hurricane Katrina, which wiped out his Biloxi business ventures. He is reluctant to discuss third-party content philosophies for fear it could hurt business, but he introduced a new game at last year’s G2E. It’s called Pawn Stars, after the hit television show of the same name, and it’s currently a big hit for slot-maker Bally Technologies. Players enter the world of buying, selling and negotiating in the bonus-rich game. “What makes the game exciting is that you go through the process one would see a customer doing on the show,” Giuffria says. “You’re at the slot machine, you hit something and now you go negotiate with the guys from the show.” The show’s characters Rick, Corey, the Old Man and Chumlee are part of the action. Features include a Pawn Star Selection in which your guy’s symbol pays double, a negotiation bonus featuring stars of the show, an interactive wheel, 3D animations, item collection, and, of course, great music. There are scores of companies seeking to penetrate the lucrative gaming market through a distributor. The outfit can be creatively stocked, armed with sufficient capital or simply be one genius. Their mission is clear: Find the dream game, and the dollars may find you.
Enter Laughing OPENING DAY KEYNOTE
THE SECOND CITY TUESDAY, SEPTEMBER 24 10:30 A.M. - 11:30 A.M. VENETIAN BALLROOM F
s happens every few years, G2E officially kicks off with laughs. This year, The Second City will present its sidesplitting skits aimed at casinos and gaming. The historic comedy troupe from Chicago has a list of famous alumni as long as your arm. In the beginning people like Alan Arkin, Barbara Harris, Robert Klein, David Steinberg and Fred Willard got their start at Second City. That seminal comedy TV show Saturday Night Live found the mother lode of comedy at Second City with performers like John Belushi, Dan Aykroyd and Gilda Radner in Chicago. The Toronto branch of the theater was equally successful, producing such stars as Martin Short, Andrea Martin, Catherine O’Hara, John Candy, Eugene Levy, Dave Thomas, Joe Flaherty and Rick Moranis. And today, Second City continues to
pump out the top comedians and actors from Mike Myers to Steve Carell, Stephen Colbert to Tina Fey. The unique brand of social and political satire mixed with improvisation has delighted audiences all over the world. The skills used to create the world’s best satire and comedy are the same skills taught every day at many of the world’s most successful corporations, helping them become more innovative, team-driven and nimble organizations. The Second City uses humor and open conversation to honestly identify challenges, and improv learning techniques that build both individual and team skills to address those challenges. So, Second City is about much more than comedy. It’s about a powerful learning methodology and a sensibility that gets to the truth in any situation, which is what makes them funny in the first place. Second City’s mission during this presentation is to bring a little humanity and authenticity back into business, because their experience shows that humanity trumps fear, and when fear is gone, it is possible to create, innovate and connect powerfully. So attendees at the opening keynote session for G2E will not only be entertained, but also inspired.
Smaller is Better STATE OF THE INDUSTRY KEYNOTE
he giant gaming companies—Caesars Entertainment, MGM Resorts, Las Vegas Sands, Wynn Resorts and others—make their share of the gaming revenues around the world, as well as the headlines. But the bread-and-butter of the casino industry is usually the smaller, regional and tribal gaming facilities that form the vast majority of gaming properties in the U.S., and soon, the most likely online gaming centers. G2E’s annual State of the Industry panel includes the leaders of several small and mid-cap gaming companies, stretching from tribes to landbased to online, all areas that will undoubtedly be dominated by casino companies of this size. Panelists will include Holly Gagnon, president and CEO of the Mississippi Choctaw’s Pearl River Resort; Virginia McDowell, president and CEO of St. Louis-based Isle of Capri Casinos, Inc.; Tobin Prior, CEO of Ultimate Gaming, the first U.S. company to operate a legal online poker room; Anthony Sanfilippo, president and CEO of Pinnacle Entertainment, Inc., which recently announced a deal to buy rival Ameristar; and Timothy J. Wilmott, presi16 | G2E Preview 2013
dent and COO of Penn National Gaming, Inc., which has developed a signature brand in Hollywood Casinos. With huge changes in the gaming industry, it’s often the “canary in the coal mine” that indicates the direction those changes will take. The smaller and mid-sized companies have direct access to the American economy—good or bad. Panelists during this keynote presentation will talk about what they’ve experienced in the past year. Online gaming is an important new factor in the U.S. gaming industry. Participants will discuss the strategies taken by their companies and what a state-by-state legalization model will mean to them. The State of the Industry keynote presentation always gives attendees the opportunity to hear from the top executives where the industry is going and how it’s going to get there. Don’t miss this chance to be on the cutting edge of the gaming business. WEDNESDAY, SEPTEMBER 25 10:30 A.M. - 11:30 A.M. VENETIAN BALLROOM F
President & CEO Pearl River Resort
Chief Executive Officer Ultimate Gaming
President & CEO President & CEO Pinnacle Entertainment, Inc. Isle of Capri Casinos, Inc.
TIMOTHY J. WILMOTT
President & COO Penn National Gaming, Inc.
Federal Focus TRIBAL GAMING KEYNOTE
he issues that Native Americans are facing in the nation’s capital are many and varied. From land-into-trust to IRS audits, economic diversity, health care, greater educational opportunities for youth, environmental protection and sustainable development of natural resources, the topics facing tribes in Washington would take up more than the hour devoted to this panel. But since G2E is most concerned about gaming, the panel will discuss how those issues are integrally connected to tribal casinos. With an admittedly friendly administration, the progress made by Native Americans will be discussed, and how it relates to Indian gaming. Undoubtedly, the panel will
spend a significant amount of time discussing online gaming, a topic that both unites and divides tribes across the nation. The experts will discuss prospects for federal bills, the tribal role in state-by-state legalization, and the possibility that tribes could act unilaterally to legalize online gaming. Confirmed speakers include Eddie Ayoob, Barnes & Thornburg; John Guzik, The Franklin Partnership; John Harte, Mapetsi Policy Group; Pete Kirkham, Red Maple Consulting; Jana McKeag, Lowry Strategies; and John Tahsuda, Navigators Global. THURSDAY, SEPTEMBER 26
10:30 A.M. - 11:30 A.M. VENETIAN BALLROOM F
Inventing the Future CONFERENCE KEYNOTE
Futurist Robert Tercek
n the special Thursday sessions, Insights on Operations, G2E this year presents futurist Robert Tercek, whose unique views on managing innovation are sought by organizations around the world. His motto is “Inventing the Future.” He is passionate about inspiring audiences to seize their own destiny by thinking creatively and taking decisive action. Tercek’s business strategies are informed by his personal
experience as a pioneering executive for MTV, Sony and OWN, and as an entrepreneur in disruptive startup ventures. Throughout his 25-year career, he led teams to achieve major milestones, including the launch of breakthrough products on every digital platform. Tercek will explain where the gaming industry is headed, what “realities” will fall and what will replace them. His message about the future of the media industry will inspire and challenge the casino executives. Don’t miss this important presentation during the Insights on Operations sessions on Thursday, September 26. THURSDAY, SEPTEMBER 26 9:15 A.M. - 10:15 P.M. TITIAN 2202
G2E CONFERENCE PROGRAM The Monday sessions for the iGaming Congress at G2E, the Security & Surveillance Institute at G2E, the International Association of Gaming Advisors Conference and the Advanced Gaming Institute are purchased separately from the G2E ThreeDay Conference Program or can be included in a package for all conference sessions. Special rates are available for the Five-Day
Conference Program, which includes access to the NCRG Conference on Sunday and the Four-Day Conference Program, Monday-Thursday. For more information on these fees and a complete description of these sessions and the speakers, visit the G2E website (www.globalgamingexpo.com). This schedule is tentative and subject to change.
Sunday, September 22
MARCO POLO 806 Drug Use: Cutting Into Profits
2:00 p.m. – 3:00 p.m.
10:00 a.m. – 6:00 p.m.
3:15 p.m. – 4:45 p.m.
Technology Oversight: The Regulator’s Role
TITIAN 2204 National Council for Responsible Gaming (NCRG) Conference
MARCO POLO 804 What Happens in Vegas:
3:15 p.m. – 4:15 p.m.
Monday, September 23
8:00 a.m. – 5:30 p.m. TITIAN 2204 National Council for Responsible
9:00 a.m. – 4:15 p.m. TITIAN 2202 Advanced Gaming Institute
…Likely Happens in your Jurisdiction Too
(ALL SESSIONS IN TITIAN 2304)
Best Behavior: Where is the Line?
G2E THREE-DAY CONFERENCE
9:00 a.m. – 10:00 a.m.
Tuesday, September 24
Momentum: Is It Building for State-by-State Regulation in the U.S.?
8:00 a.m. – 9:00 a.m.
10:15 a.m. – 11:15 a.m. Socially Acceptable: Regulating Social Gaming
VERONESE 2501 Great Designs in Indian
Country: The Tribal Leaders’ Perspectives VERONESE 2503 Cash Business: A FinCEN
9:00 a.m. – 4:15 p.m.
BELLINI 2103 G2E 101
12:45 p.m. - 1:45 p.m.
Update for Gaming Operators VERONESE 2403 European Opportunities: Harmonization or Chaos? VERONESE 2404 Doing the Numbers: The New AICPA Audit and Accounting Guide TITAN 2205 Raising Expectations: Standardization of Surveillance
SECURITY & SURVEILLANCE INSTITUTE
Experience Counts: Lessons Learned in North America and Europe
9:15 a.m. – 10:15 a.m.
9:00 a.m. – 10:00 a.m.
2:00 p.m. – 3:00 p.m.
9:00 a.m. – 4:15 p.m. MARCO POLO 802 Social Media Boot Camp
11:30 a.m. – 12:30 p.m. GALILEO 901 G2E Conference Networking
MARCO POLO 804 The 6.60 Report: Six Recent
Clash of Titans: Lotteries and the Private Sector
Scams in 60 Minutes
3:15 p.m. – 4:15 p.m.
10:15 a.m. – 11:15 a.m. MARCO POLO 804 The Clashing of Two Worlds:
IP Convergence Case Study MARCO POLO 806 Infobesity: Managing
Information Flow and Maximizing Value
11:30 a.m. – 12:30 p.m. GALILEO 901 G2E Conference Networking
12:45 p.m. – 1:45 p.m. MARCO POLO 804 Active Shooter: Lessons and a
The Shape of Things: How a Tribal iGaming Industry Could Work
IAGA (ALL SESSIONS IN TITIAN 2302)
9:00 a.m. – 10:00 a.m. Momentum: Is It Building for State-by-State Regulation in the U.S.?
10:15 a.m. – 11:15 a.m. Socially Acceptable: Regulating Social Gaming
Model Policy for Hotels, Casinos & Nightclubs
11:30 a.m. – 12:30 p.m.
MARCO POLO 806 Reading Human Behaviors:
GALILEO 901 G2E Conference Networking
The Silent Communication
2:00 p.m. – 3:00 p.m.
12:45 p.m. - 1:45 p.m.
MARCO POLO 804 Covert Investigations in the
Regulator or Referee: Dealing With Jurisdictional Disputes
Workplace: Using Undercover Operatives and/or Video Cameras 18 | G2E Preview 2013
VERONESE 2501 Hot Attractions and Cool Amenities: What Works Best in What Situation VERONESE 2503 It’s a Fantasy: How Sports Betting Can Work in All Casinos VERONESE 2401 Social Gaming Technology: Building a Winner VERONESE 2403 African Adventures: Gaming on the Dark Continent TITIAN 2304 A View of the Customer: Armed with Data VERONESE 2404 Pros & Cons: Indian Country Online TITIAN 2302 Smart Promotions: Creating Value for Your Customers and Your Casino TITIAN 2205 Surveillance in Bars and Nightclubs: Detecting Scams, Fraud and Internal Theft BELLINI 2103 Dancing on the Tables: Effectively Marketing to Players
10:30 a.m. – 11:30 a.m. VENETIAN BALLROOM F
G2E Keynote Address: Second City
11:45 a.m. – 12:45 p.m. VERONESE 2501 How To Fix A Casino: Projects
That Breathe Life Into a Gaming Floor
VERONESE 2503 Confidentially Speaking: What
TITIAN 2202 Big Data Analytics: The Advanced
Update on Land Into Trust
Information Can Gaming Regulators Request? VERONESE 2505 REITs & Spinoffs: What Will be the Structure of Future Gaming Companies? VERONESE 2401 Cloud Tech: Building and Protecting a Data Warehouse VERONESE 2403 Government Grip: How Finland Uses Gaming to Benefit All TITIAN 2302 That’s the Ticket: Advancements in Reservations and Marketing TITIAN 2304 Payment Processing: Letting the Lifeblood Flow VERONESE 2404 National Indian Gaming Commission: Financing, Management Contracts and Tribal Ordinances TITIAN 2202 Come Together: Partnerships and Joint Ventures in the Gaming Industry TITIAN 2205 CARMA: Leading the Way to Assessing Your Cyber Security Needs BELLINI 2103 Regional vs. Destination: Approaching Table Games From Two Sides
TITIAN 2202 New Trends in Player Development TITIAN 2205 Busts and Scams: How to Avoid
2:00 p.m. – 3:00 p.m. VERONESE 2501 Looking Ahead: Casino Design
for the Future VERONESE 2503 Regulatory Reform Part 1: The
Business Case VERONESE 2505 M&A and Consolidation: How
to Measure Growth VERONESE 2401 Turning on a Dime:
Reinventing Your Slot Floor VERONESE 2403 Latin American Gaming:
Como Esté? TITIAN 2302 Drink Up: New Trends in Beverage
Operations TITIAN 2304 Affiliate Marketing: How the
Online Gaming Business Driver is Changing VERONESE 2404 Profitability Marketing, Part 1: Competitive Markets TITIAN 2202 Big Data Analytics: The Basics TITIAN 2204 Around the World: Global Adoption of GSA Standards TITIAN 2205 Casino Game Protection: Myths & Misconceptions BELLINI 2103 Comp Formulas: Beginning and Advanced
3:15 p.m. - 4:15 p.m. VERONESE 2501 Small Program, Big Profits:
TITIAN 2204 CVT: The Industry Tool to Improve Interoperability for G2S TITIAN 2205 Cyber Attacks: They Don’t Happen in the Gaming Industry…Or Do They? BELLINI 2103 Blackjack Bonus: 6/5, Side Bets and Advantage Play
Wednesday, September 25 8:00 a.m. – 9:00 a.m. VERONESE 2503 The Comment Period: The Public’s Role in Gaming TITIAN 2205 Smart Phones and Devices in Casinos: The Trending Challenge for Security and Surveillance
9:15 a.m. – 10:15 a.m. VERONESE 2501 International Outlook: Casino Design Around the World VERONESE 2503 Online Relationship: Documenting Your Online Vendors VERONESE 2505 Corporate Raiders and Activists: Their Role in Gaming VERONESE 2401 CEO Roundtable: View From the Top VERONESE 2403 Bottom Line: Overview of the Hospitality and Leisure Sector in Asia TITIAN 2302 The Most Important Documents in Hospitality: Management & Franchising Agreements TITIAN 2304 Supply Side: Getting Vendors Licensed and Down to Business VERONESE 2404 Strategic Partnering: Tribes and Local Governments Working Together TITIAN 2202 Making Old New Again: Rebranding a Tired Casino TITIAN 2205 United States Treasury: Introducing the New $100 Bill BELLINI 2103 Is Vegas Broken?: What’s Wrong with the Table Games
10:30 a.m. – 11:30 a.m.
3:15 p.m. – 4:15 p.m. VERONESE 2501 Design Case Study: Casino
del Sol VERONESE 2503 Capitol Chatter: View from
Washington VERONESE 2403 Japan Growth: How
Resorts/Casinos Fit In VERONESE 2404 Self Control: How Tribal
Gaming Regulators Work to Assure Integrity TITIAN 2202 Brand Building: What is Authentic
11:45 a.m. – 12:45 p.m.
Thursday, September 26
Cost-Effective Design and the Bottom Line
Technology Sheds a New Light—And Sound VERONESE 2503 Sweeping the Sweepstakes: Stemming Proliferation VERONESE 2505 Building Boom: Is Vegas Back? VERONESE 2401 High Tech Trouble: How Do Players Respond to New Initiatives? VERONESE 2403 More Than Just Gambling: Project Amenity Programming for Asian Resort Projects TITIAN 2302 Wasted Space?: How to Make a Showroom or Lounge Work TITIAN 2304 Expanding Delivery Systems: Mobile and Tablets VERONESE 2404 Consider Carcieri: The Latest
Financing Will Change VERONESE 2401 Casino of the Future: How Technology Will Revolutionize the Floor VERONESE 2403 Asian Outline: Growth, Legalization and Regulation TITIAN 2302 Cost-Effective Casino Entertainment: How to Evaluate ROI TITAN 2304 Poker Passion: What Makes a Great Online Poker Site VERONESE 2404 Profitability Marketing, Part 2: Remote Locations
VERONESE 2501 Learning from Legends: The Experience and Wisdom VERONESE 2503 Worker Challenges: How to Reduce Your Chance of Being Sued by Your Employees VERONESE 2505 Financial Overview: How the Economy Impacts the Gaming Industry VERONESE 2401 Making It Mobile: Playing by Device VERONESE 2403 If You Build It, They Will Come: Blueprints for a Digital Strategy in Asia TITIAN 2302 Building a Brand: Using NonGaming Amenities as Attractions TITIAN 2304 Social Gaming: Gateway or Revenue Stream VERONESE 2404 End of the Road or New Opportunity? Renegotiating Compacts TITIAN 2202 The Perfect App: Connecting With Your Customers TITIAN 2205 Investigations: Data Analysis, Business Intelligence: Mitigate Potential Litigation, Resolving Disputes & Claims with IP Integrations BELLINI 2103 E-mazing!: Electronic and MultiPlayer Table Games
State of the Industry: Smaller Is Better
VERONESE 2503 Regulatory Reform Part 2:
Shipping Rules, E-Filing and Changes to Come
2:00 p.m. – 3:00 p.m.
and What is Counterfeit BELLINI 2103 Eye in the Sky: Protecting Your Games
VENETIAN BALLROOM F
VERONESE 2501 Lighting the Way: New
VERONESE 2505 Debt Analysis: How High-Yield
Being a Casino “Target Opportunity” BELLINI 2103 Betting on Baccarat: From Las Vegas to Macau
9:15 a.m. – 10:15 a.m. TITIAN 2202 Conference Keynote Speech by
Robert Terek: What Every Gaming Executive Needs to Know about The Cloud, The Crowd, Big Data and Mobile
10:30 a.m. – 11:30 a.m VENETIAN BALLROOM F G2E Keynote Address:
Tribal Gaming Keynote
11:45 a.m. – 12:45 p.m. TITIAN 2202 Futurist Panel Hosted by Robert
Terek G2E Preview 2013 | 19
OUR ANNUAL REVIEW OF THE CUTTING EDGE
PROGRESSIVE PRODUCTS 2013
BY FRANK LEGATO
Reels of Wheels
AINSWORTH GAME TECHNOLOGY • BOOTH 1665
insworth Game Technology will use G2E to showcase a new game format known as “Reels of Wheels,” in the A560 Wide Boy cabinet. The format features high-definition graphics, a 32-inch LCD top box and a unique multi-wheel game feature. At the beginning of each Reels of Wheels feature, five wheels appear to determine special symbols on the reels. Eight free games provide guaranteed wild symbols and an accumulating wild multiplier, multiplying wins up to five times on the third reel. The format awards four levels of rapid-triggering stand-alone progressives.
“The rapid-fire progressives coupled with the Reels of Wheels multi-wheel feature provides the potential to add a new dimension to the gaming floor,” said Scott Clarebrough, Ainsworth’s group general manager for strategy and development. The A560 Wide Boy cabinet features a 32-inch landscaped LCD, top box signage and LED lighting. For more information, contact John Glaser, manager of sales for North America, at 702778-900, email John.Glaser@ainsworth.com.au or visit www.ainsworth.com.au.
Telefonix L1 PowerPost AIRISTAR TECHNOLOGIES • BOOTH 2817 iristar Technologies, a subsidiary of Telefonix Inc. of Waukegan, Illinois, will showcase its new entry into the emerging electric vehicle (EV) charging market at this year's G2E. Airistar, known for its extensive product line in air purification devices, and Telefonix, a leader in the aerospace industry for cord reel technology for the past 25 years, will be introducing their new EV Level 1 PowerPost commercial charging stations. The stations are designed for where electric vehicles park for extended periods of time. With the emerging of EV cars around the globe, and the need for casinos to add “green solutions,” a cost-efficient charging solution features simple operation, including an industry first of retractable cord technology in an attractive design cabinet with high-visibility LED interface for customer operating status. A patented retractable cord complements the ease of install and customized branding. Customization is a top feature, where high resolution graphics can feature the casino property. Almost anything is possible, with full-color wraps ranging from high-definition graphics to logos, reflective silver and white vinyls, to decorate and advertise
20 | G2E Preview 2013
the property’s EV charging area. The product offers a marketable solution to casino customers who seek close parking, supplying the charge to increase the operating range of the vehicle. The L1 PowerPost is a low-cost, extremely durable unit, centered upon 110V/16A specifications providing easy parking lot install, in either internal garage or outside parking area. Studies reveal that plugin drivers spend more money, search for easyto-use charging solutions, frequent properties that offer charging and network to find plug-in-friendly business operations. For more information, call Bob Tortorello, director of sales for Airistar and Telefonix, at 847-244-4500.
nVision Cloud Solution
ARISTOCRAT TECHNOLOGIES • BOOTH 1141 ince 2011, Aristocrat’s nVision business intelligence tool has been giving casino operators a powerful collection of data in a very clear, easy-to-read format that empowers busy executives to make critical decisions based on sound data from across the entire operation. Continuing on the success of nVision, Aristocrat is introducing the Oasis 360 business intelligence cloud solution. With the solution, operators get all of the strong business intelligence features of nVision without all the heavy lifting associated with data gathering, analysis and infrastructure. The nVision Cloud Solution gives operators a way to get the data they want, when and how they want it, and in the detail they want, compiled by analysts at Aristocrat with data from across the entire property. This software service provides operators valuable data in easy-to-access and understandable dashboards based on metrics chosen by the operator. All of this provides accurate data for real-time decision-making, and because it is a cloud-based Saas (Software-as-a-Service), operators experience reduced internal cost
and an increased efficiency in marketing spending. The solution has secure data storage, monitoring and reliability. Operators are able to gain valuable insights into several areas of their properties, including: • slot floor analytics • direct mail campaign and reinvestment strategy • floor productivity analysis • VIP and host programs • player segmentation • players club and loyalty program analysis • ZIP code analysis • event analysis Aristocrat will present the business intelligence Cloud Solution, along with the entire Oasis 360 product line. For more information, visit www.aristocrat-us.com.
Extra Reel Technology
ARUZE GAMING AMERICA, INC.• BOOTH 1254 ruze Gaming America is launching the Multi-Action Extra Reel technology at G2E. The technology, featured first in the company’s “Golden Frontier” title in the Innovator slot series, utilizes a mechanical fifth reel to add bonus multipliers, anticipation indicators and free games to the popular Innovator Radiant Reel technology. Aruze has developed creative lighting technology that changes the symbol display of the fifth reel such that it can interact with the base game and the LCD display to dynamically add bonusing triggers and awards that are unique to Aruze. The mechanical Multi-Action Extra Reel can stop prior to completion of the base game reels and display a “Chance” symbol. This acts as a signal to the player that a bonus award or exciting base game outcome is imminent, which adds a sense of anticipation to the outcome. The player will also see the Extra Reel change its display to interact with the bonus animation being displayed on the LCD. The fifth reel will change from a free game award to a base game multiplier award. The bonus symbol can also be randomly
displayed on the Extra Reel during the base game spin. This event in turn triggers three or more bonus symbols to appear on reels 1 to 4. The symbols appearing on the Extra Reel vary depending on each game scenario. The dynamics of the Extra Reel in combination with interactive bonus animations and Aruze’s popular Radiant Reel technology distinguishes the game feature. “We continue to create fun and exciting ways to entertain players.” says Paul Omohundro, director of marketing for Aruze. “We’re anticipating that the MultiAction Extra Reel series of games will become yet another product that adds value to our customer’s floor.” For more information, visit www.aruzegaming.com.
Bonus Tournaments BALLY TECHNOLOGIES • BOOTH 1127 onus Tournaments is a new feature in Bally Technologies’ DM Tournaments application, which is part of the Elite Bonusing Suite, a set of bonusing tools that enables casino operators to automate, strengthen and personalize their promotions and player-loyalty programs. Bonus Tournaments enables casinos to run floor-wide tournaments in which players play the base game and the tournament game at the same time. This ensures that there is no interruption in coin-in while offering the player an opportunity for another chance to win a casino-configurable tournament. Base-game play can be used to qualify for tournament play and even be used to drive tournament scores. Tournament play will no longer require a casino to disable its base games from their lucrative revenue-producing mode. Bonus Tournaments enables gaming operators to offer tournament play anywhere on the casino floor with no interruption to game play. It can be offered on slot games from most manufacturers. This means slot machines from various manufacturers can be used to participate in one tournament in which all players play the same game. Bonus Tournaments features two themed games for operators to choose from—Bonus Times and Prospector’s Plunge. It features full integration with Bally systems, which results in minimal labor requirements for casino operators. The integrated tools can be used for scheduling, registration, enrollment, qualification, scoring and prize awards. For example, players can automatically enroll in the tournament by inserting their player’s club card. Bonus Tournaments features real-time leaderboards during game play both on the game screen and on overhead signage like CoolSign mediamanagement displays. Scores are automatically posted to the tournament server at the end of each game play. Prizes can be awarded automatically to the winners after the tournament ends. The automatic awards are transferred to the player’s club account and available for download directly to a slot machine. For more information, visit www.ballytech.com. G2E Preview 2013 | 21
EcoGeneration Apparel Collection CINTAS • BOOTH 4210
Server Games Technology CASINO TECHNOLOGY • BOOTH 4354 ne of the latest technology innovations in the Casino Technology product portfolio is a mutli-channel betting solution, integrating automatic roulette and live roulette table games through the Server Games Technology (SGT)
platform, with video slots, bingo and other casino games. Through the platform, all those games become available for server-based slots/VLT, mobile, and online betting. The platform offers one single player’s account for the different channels, regardless of whether they are playing in the casino or remotely. An unlimited number of betting terminals and mobile devices can play
simultaneously on one or many roulette wheels, which significantly increases efficiency for the operator. The product was released recently as a linked solution with the upgraded version of the classic Casino Prince semi-automatic and Casino King automatic roulettes, offering all of the available games on the linked casino slot machines and roulette terminals. The eye-catching luxury roulette terminals, featuring 22-inch widescreen monitors and special lighting, grab the attention of the players and allow them to enjoy much greater game variety—and then to take this experience at home through the mobile and online betting channels. The architecture of the platform and modular concept allow a range of flexible, functional solutions optimally utilizing the casino space, increasing efficiencies and generating higher revenues for the operator. For more information, visit www.casino-technology.com.
asino operators can take sustainability to the next level with EcoGeneration by Cintas—an environmentally friendly apparel collection spanning multiple job functions. Featuring breathable fabrics, moisture-wicking and antimicrobial technologies, the collection offers men and women across valet, cocktail, security and other positions functionality and style with environmental benefits. Ranging from suiting to casual tops and bottoms, each garment in the EcoGeneration by Cintas collection is made from recycled polyester fibers or plant-based fibers. To create the garments using recycled polyester, plastic bottles are diverted from landfills and transformed into recycled polyester fibers, which are then woven into wearable fabrics. The process reduces landfill waste, saves energy and reduces CO2 emissions. Additionally, since many of the garments can be laundered at home, the collection saves energy and eliminates harsh chemicals often used in the dry cleaning process. In 2012, customers of EcoGeneration by Cintas helped divert the equivalent of 17 million 16.9ounce plastic bottles from entering the landfill—a 13 percent increase from 2011. To learn more about EcoGeneration by Cintas and other green initiatives from Cintas, visit www.cintas.com/green.
GlobalSuite Interactive Performance Analysis CASINO DATA IMAGING • BOOTH 3034
asino Data Imaging is launching the latest version of its GlobalSuite data visualization software, with an enhancement called Interactive Performance Analysis (IPA). Over the past 12 months, CDI has and continues to receive invaluable input and feedback concerning GlobalSuite, including ongoing customer goals and objectives in conducting casino analysis. This information is used to continuously advance the program with a focus on providing actionable tools and information to the end user. “Providing an end-all ‘does everything in the kitchen sink’ product is certainly one path to follow but not recommended,” says a company official. “If a solution or feature cannot be implemented properly, it’s of no use. Understanding the questions and answers individual stakeholders address daily combined with a robust development platform allows CDI to deliver logical, easy-to-use, and actionable features.” Interactive Performance Analysis is a new feature located within the GlobalSuite data dashboard control center. IPA very quickly allows the end user to first select the required analysis categories such as denomina-
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tion, manufacturer, game theme, lease products, areas, banks, etc., to compare and contrast to one another and house averages. IPA also allows the end user to drag and sort the various KPIs within a data grid. All the while, a trending graph (located below the data grid) responds immediately to all changes being made by the user. The graph allows the end user to immediately view and identify patterns, trends, anomalies, performance information and more. For the end user, having both features simultaneously is both powerful and actionable. Future updates to IPA will include exports of all assets belonging to the selected categorical sub-group to reports and pivot tables. From the same data dashboard window, the end user is one click away from relevant 2D and 3D casino map visuals, core reports and pivot analysis. For information, visit www.casinodataimaging.com.
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Money-Handling Solutions CRANE PAYMENT SOLUTIONS • BOOTH 3426
rane Payment Solutions provides a full range of automated money-handling solutions for gaming applications. Crane offers the innovative CashCode one, a true gaming bill validator, to casino operators. Its distinctive features like four different sensor technologies and extended memory not only provide higher acceptance but also help in reducing operating cost by easy add-on valueadded product features. Having the ability to accept four-way barcode and bills inserted at any angle improves the player experience, says Sim Bielak, vice president of casino gaming at Crane. “We now have several casinos using our patented product extension oneCheck, a truly tool-free report and cash management solution,” he says. “It’s easy to install and simple to use, connects to most recent-generation thermal printers, and unlike conventional RFID systems, does not require any upgrade fee. We have several customers taking advantage of our 60-day free trial offer.” Tool-free reports, like last five bills inserted, simplify dispute resolutions and peripheral maintenance. The unique On Demand Performance report at each machine enables casinos to plan out their maintenance effectively. This helps to assign the tech
resources where they should be, ultimately improving machine up-time and impacting the bottom line. “Two years ago, we launched the 2500 Note Cashbox option with CashCode one BV for redemption kiosk applications,” says Nishit Shah, product manager for Crane Payment Solutions. “Since then, we have learned more about traffic patterns on redemption kiosks. Even with 2,500-size cashbox, on a typical U.S. Memorial Day, some of the kiosks had to perform emergency drops. In response to our customer needs, we raise the bar by re-launching the 2500 as a 3000 Note Cashbox.” The expansion to 3,000 notes reduces the number of collection pickup to a third of its former level, providing greater up-time, eliminating emergency drops and simplifying reconciliation issues. For more information, visit www.craneps.com.
PromoNet Bank Couponing Solution FUTURELOGIC, INC. • BOOTH 4041C any casino operators are now looking at promotional couponing to help them identify and reward their most valuable customers (carded or not). FutureLogic’s PromoNet couponing is fast becoming a logical choice for many casinos around the world, and for casinos considering promotional couponing for the first time, the PromoNet Bank couponing solution presents an ideal solution. With no network, server or IT infrastructure requirements, the PromoNet Bank solution can be up and running at a bank of slots within hours. With PromoNet Bank, operators have the means to allocate budgets, design coupons, select behavioral trigger conditions, and manually upload promotions and download issuance and redemption data to an entire bank of slots using only a USB flash drive. Once uploaded into a bank, coupons are issued automatically from the slots based on game play behavior that meets preset conditions. Players can then redeem the coupons at the relevant location. This solution personalizes the player’s experience by allowing them to redeem, exchange or accumulate coupons, or progress through game play according to the casino’s rewards program. KEY BENEFITS: Promotional Couponing for Banks of Slots • Run couponing on up to 20 slot machines per bank. • Target hot/cold areas, jackpots, tournaments, and penny slots. • Designed for expedited deployment; casinos can get up and running within hours. No Network, Server, or IT Infrastructure Needed
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• Promotions, issuance data, and redemption activity is handled from the convenience of a USB flash drive. Create Promotions Using Programmable Triggers • Set up issuance triggers including date, time of day, length of play, wagering/win/loss/cashout amount, and number of games played. • Assign campaign budget (total value) and throttle (frequency of issue). Identify & Reward Most Valuable Players • Linked to game play, triggers can be set to identify and reward various player profiles. Issue Coupons “Instantly” • Once a trigger is met, proprietary technology issues coupons instantly (before customer walks away). Boosts Member Sign-Up • Increase player club membership through sign-up promotions. Closed Loop System • PromoNet’s Redemption Terminal and built-in business analytics tool combine to provide much-needed performance measurements for ROI calculations. For more information, visit www.futurelogic-inc.com.
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Cantor GamingÂŽ has developed state-of-the-art wagering systems at the forefront of todayâ€™s emerging technology. Our wireless systems embrace the expanding use of computers and mobile devices for wagering. The Cantor Sports system allows legal sports wagering within approved jurisdictions on computers, tablets and smartphones. Included, is Cantorâ€™s innovative In-Running Wagers, providing unique wagering opportunities during live events. The Cantor Games system allows players with an account to download an App to their tablet or smartphone to play within approved geofenced areas. Cantorâ€™s suite of proprietary games, including Kill the Numberâ„˘ & MobileMillionsâ„˘, are designed to compliment a casinoâ€™s existing selection of games. For system and licensing information, contact: ÂŽ
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Total Money Management GAMING PARTNERS INTERNATIONAL • BOOTH 4441 aming Partners International’s Total Money Management (TMM) solution combines the technology and efficiencies of RFID with JCM’s iV8 high-speed bill validator. The integrated money management solution streamlines table game cash and chip transactions to enable an increase in rounds per hour, provide greater currency security through instant authentication and validation, reduce manual counting procedures and errors, and provide labor savings and accounting efficiencies. With TMM, a player presents a cash buy-in to the dealer, who then places the notes into the bill validator, which quickly counts and authenticates all of the notes. Any invalid items are immediately rejected. The player confirms the buy-in and the notes are automatically dropped into a stacker, and the bill validator reports total dollar amount collected to the Chip Inventory System (CIS). The Dealer places the correct amount of chips on the table’s validation antenna. When the chips on the table validation antenna balance with the bills that were received, the buy-in transaction is validated and recorded in the database, and the chips are then given to the player. GPI’s TMM solution provides numerous benefits both at the table and at back of house. Thanks to its streamlining capabili-
ties, it increases the number of rounds played per hour by reducing time lost to manual calculation and validation procedures. By automatically balancing cash-in and chips-out transactions and providing perpetual drop box and chip float balances, TMM eliminates potential errors present in manual chip and cash counting, and other procedures. When connected, casino operators can automate table and shift open and close procedures by providing instantaneous float and drop box balances, and real-time sharing of information with their casino management system. At the back of house, TMM eliminates manual counting errors and procedures in the cage and counting areas. Both manual inventory and cash balance entries into the casino management system are eliminated and fill and credit manual accounting procedures and processes are automated. For more information, visit Booth No. 4441 or visit www.gpigaming.com.
BetBOX INSPIRED GAMING GROUP • BOOTH 4931
etBOX is a turn-key bet management and EPOS system that allows operators to add 24/7 virtual sports betting to any casino floor, cruise ship or existing sports book. The system provides: • Award-winning betting content—eight virtual sports (including horses, dogs and motor racing) and four numbers games (including lotto and keno). • Over-the-counter betting and self-service touchscreen stations. • Casino-controlled scheduling for simultaneous virtual events 24/7, 365 days a year. • Fixed odds sports and casino-controlled margins. • Accounting, risk management, reporting tools, cashless payment and player club integration. A typical casino’s ROI (return on investment) for Inspired’s virtual sports is under 90 days. Peak revenues are achieved where multiple sports are running simultaneously 24/7. All eight virtual sports typically last 3-4 minutes, have an event preamble showing the odds, live audio commentary available in 16 different languages, and realistic CGI action rendered in real time to make each event unique. All eight virtual sports also have a range of betting markets and some even have in-play betting available.
My casino has live sports betting—why add virtual sports? One or more screens showing virtual sports provides 24/7 betting entertainment and, with events typically lasting 3 minutes, there are more new betting opportunities available than on live sports.
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Adding virtual sports is proven to increase incomes by 10 percent15 percent on top of current sports book revenues. My casino doesn’t have sports betting—why add virtual sports? Virtual sports entertain betting fans without having to pay for costly license fees and live betting/trading systems. Inspired’s BetBOX gives operators continuous sports betting action at a reasonable cost, with guaranteed returns. Virtual numbers such as lotto and keno can also be provided. Inspired supplies its virtual betting products to leading operators including William Hill, Ladbrokes, Sisal, Lottomatica, and Bet365. The products are already live in 20,000 venues, in 33 countries and online with over half of the world’s largest i-gaming sports books.
For more information, visit www.ingg.com.
Hologram Gaming Lounge INTERBLOCK LUXURY GAMING PRODUCTS • BOOTH 4400 he Interblock Hologram Gaming Lounge (IBHGL) is a gaming solution which incorporates Interblock gaming devices and a high-definition holographic video projection system. “This product is truly a game changer for the gaming floors all over the world,” says a company official. “Not only are the gaming possibilities endless; the marketing possibilities will take casinos to the next level.” The IBHGL is based on Musion 3D technology, which provides a new way of projecting video to create the illusion of life-size, full-color, 3D moving images. All of the images used on a system are three-dimensional images, but projected as two-dimensional images into a 3D stage set. The mind of the audience creates the 3D illusion. Eyeliner is not limited to any specific dimensions; 3D screens can be as big as 48m x 8m as a single piece, or the unit can also be as small as 5m x 5m x 4m (height).
Interblock will work with each client to make a customizable IBHGL that will best suit the gaming floor. Roulette, sic bo, craps, Color Craps, blackjack, Baccarat, Big3Six, Pop’n Poker and keno will be available on the IBHGL. One of the product’s main benefits is versatility: Two different games can be played at once on the screen, giving players more options. The property can customize the screen with its logo and colors as well as the dealer’s uniforms. Holiday options like Valentine’s Day or St. Patrick’s Day themes can be added to the IBHGL for that extra bit of excitement. There is even the option for advertising for casino promotions, as well as product placement for drink sales or other events happening in the casino. Look for this product to hit casino floors fall of 2013.
For information visit www.interblock.eu.
Location-Based Marketing Automation JOINGO, INC • BOOTH 1118
oingo brings the latest in mobile technology to the casino operator with a cloudbased platform that allows casinos to create and deploy a mobile loyalty strategy that generates real revenue. With Joingo, operators can capitalize on mobile’s growing importance in the marketing mix, and maximize their marketing ROI. Joingo creates opportunities for immediate patron engagement, reaching 98 percent of all mobile users with unique native apps for iPhone, Android, tablets, mobile web apps, and SMS text messaging. Featuring integration with CRM and back-end systems, Targeted Push Technology and mobile gaming solutions, Joingo is engineered with the casino’s existing systems, goals and challenges in mind. Joingo's Location-Based Marketing Automation allows operators to market more intelligently by targeting patrons based on their geographic location. Using Joingo’s intuitive Console, operators can define a geographic region (geofence), as broad as the entire U.S. or as specific as on-property venues, then deliver trigger-based offers as their patrons enter and exit those geofences. When used in conjunction with segmentation tools that link to the patron history 28 | G2E Preview 2013
Rapid Revolver KONAMI GAMING • BOOTH 1154
onami’s Rapid Revolver cabinet combines a video reel experience with six vertically mounted cyclonic spinning reels in an oversized top box. The combination of video game content matched to the cyclonic spinning reels brings new levels of fun and engagement to the gaming floor. Rapid Revolver launches with two base game titles, Rising Dragon and Northern Treasure, that are driven by Konami’s powerful KP3 platform and feature fully rendered 3D graphics. In Rising Dragon, players look to trigger the free game bonus by lining up the feature symbols. Before the free games, the vertical reels in the top box begin to spin and when they stop, each reel determines the number of extra dragon wilds added to the reels for the free games. In addition to free games, players look to trigger the Revolver Feature with special fiveof-a-kind awards. In the Revolver Feature, the six vertical reels spin again, this time revealing credit award prizes that are multiplied by the player’s bet level. Rising Dragon also features a two-level stand-alone progressive where the level of jackpot won is displayed on the spinning vertical reels. Northern Treasure, the second Rapid Revolver title, features a four-level progressive and a bonus multiplier in the top vertical reel. Like Rising Dragon, Northern Treasure combines base game play with the opportunity to unlock bonus reels in the oversized top box. When the Revolver Feature is triggered, the uppermost reel reveals a bonus multiplier or an opportunity to win one of the fourlevel progressives. Again, the spinning vertical reels reveal letters one at a time to determine which level of the progressive is won.
For more information, visit www.konamigaming.com. and personal preferences stored in the casino’s CRM, the operator can send the right offer to the right person at the right time—in real time, and on all mobile devices. The process to set up these automated messages is simple. Joingo technology allows operators to set a geofence around the property, and when a patron with that property’s Joingo-powered app arrives, they receive an offer tailored for them based on their unique interests and behaviors. When the patron exits the geofence, they could receive an offer that incents them to stay. Demos will be in conjunction with the Williams Interactive Play4Fun Network iGaming & Marketing Platform at Booth No. 1118.
Visit www.joingo.com for information.
Easitrax Soft Count MEI • BOOTH 4041 asitrax Soft Count, an integrated software/hardware solution, places information collected in the SC Advance note acceptor into a database that can be networked to multiple locations and be accessed to analyze slot floor performance. It is currently installed in more than 100,000 games, and has proven to create newfound efficiencies in maintenance and cash management processes. Now, Easitrax is available as a portal-based system that allows operators to create customized reports and track performance remotely. Operators that have upgraded to Easitrax typically receive a payback in less than one year by reducing 20-30 seconds per cash box on every drop and improving maintenance practices through access to eight pre-programmed reports. For more information, visit www.meigroup.com/usa.
MULTIMEDIA GAMES • BOOTH 1165 ultimedia Games wraps up the first-ever nationwide slot tournament, the National TournEvent of Champions, at this year’s G2E, with the final battle for taking place on Tuesday, September 24 using the company’s TournEvent instant tournament system. Along with this trailblazing promotion is Multimedia’s first foray into mobile gaming—TournEvent Ace, the “second chance” app for players featuring the popular title Triple Cheeseburger Deluxe. Serving as a complement to the coast-to-coast search for the Best Tournament Player, the TournEvent Ace app gives competitors a second shot at the crown by offering them a daily chance to play and win entries into a drawing for one of two seats in the championship tournament in Las Vegas. The app brings the “Play Louder” experience to their fingertips by allowing
them to play Triple Cheeseburger Deluxe and accumulate as many entries as possible for the random drawing on September 6. Players with the top three scores earn 100, 50, and 25 entries, respectively, with more entries possible based on the different burgers built in the Burger Building Bonus. Upping the excitement factor is the real-time leaderboard, which lets players know their standing at any given moment. By providing players a popular Multimedia title to take for a spin anywhere, at any time, while simultaneously bringing them one step closer to competing for the crown, this app gives them another taste of the “TournEvent fever.” The two players who win using the app get the Vegas Championship travel package and a chance to compete against the best the nation has to offer. For more information, visit www.multimediagames.com.
myData Manager NEWAVE • BOOTH 1236
EWave specializes in software that helps operators increase efficiencies, reduce waste, enhance the bottom line, stay in compliance and protect the operation from fines. At G2E 2013, the company is introducing a new generation of software that company officials say will change the way casinos do business across the entire operation. One of those new software solutions is myData Manager, an enterprise-wide solution that greatly simplifies data and reportgathering and delivers usable information to the operator. Today, financial staff spend hours pulling data off a wide range of reports, hand-keying them into a spreadsheet, and then compiling a daily operation report. Those DORs are typically then dissected again by a user who takes data out and hand-keys it into a new spreadsheet that focuses on needed data. With myData Manager, the data is pulled from where the user wants and presented automatically, electronically, and in a user-friendly dashboard. myData Manager enables operators to analyze Title 31 compliance, point-of-sale systems, audits and financial statements from the entire property, all in a customizable dashboard. The customizable dashboard lets the user see the data as they want to see it, and they can drill down into the data easily and as deeply as they want, all electronically, saving time and materials. The drilldown can even go so far as to reach the original report from which the data was gleaned. Individuals can model their own information and perform personal analysis of structured and semi-structured information from a wide variety of sources, and across the enterprise, structured, unstructured and semi-structured information can all be modeled, transformed, and shared. myData Manager’s enterprise server function allows users to manage, consume and analyze information, making every shred of information easily available to users of all types. Because it is web-based, this function allows every user to access information through a web browser and provides them the ability to analyze and understand this information more effectively.
For more information, visit www.mynewave.com. 30 | G2E Preview 2013
ORTIZ GAMING • BOOTH 3865 riple Bonus is a Class II game comprised of four cards with 15 numbers each, in which 30 balls are drawn from a central server. In this module of the game there will always be a player that will win a prize. At the end of the main draw, winners will be offered the opportunity to join the the “Extra Bonus,” which has 10 levels. In every level, the new ball will be marked on the activated card with the chance to win more prizes. Besides the guaranteed prize, the game has 11 prizes plus the jackpot, and a bonus which is activated after the player wins the “Square” prize. For information, visit www.ortizgaming.com.
SHFL ENTERTAINMENT • BOOTH 1241 HFL engtertainment has released a new side bet product for roulette called Back-2-Back. The bonus wager is based on the winning number repeating from the previous outcome. Players will make a onespin wager that the number will repeat from the previous round. The multiplier will vary based on the result from a random number generator, ranging from 10 to 1,000 times the player’s wager. For more information, visit Booth No. 1241 or www.shfl.com.
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QXi-4000 QUIXANT • BOOTH 2431
he QXi-4000 is a complete PC-based gaming platform designed exclusively to drive pay-to-play gaming and slot machines. This “all-in-one” gaming platform is built around the powerful AMD Embedded R-Series APU (Accelerated Processing Unit), which has been optimized for high performance with low heat generation. The QXi-4000 is available in Dual Core or Quad Core processor configurations clocked at up to 2.1GHz (2.8GHz with boost) and supports up to 16GB of high performance DDR3-1600 main memory. The QXi-4000 supports up to four independent HD monitors using the high-performance graphics capabilities of the AMD Radeon HD7000G (integrated into the AMD Embedded R-Series APU), providing discrete, level graphics performance. Embracing the latest DisplayPort
1.2 standard, the QXi4000 is capable of daisy-chaining multiple monitors from a single DisplayPort cable, which has the benefit of simplifying cabinet wiring looms. Quixant’s innovative QXi-4000 system design combines energy-efficient components with intelligent heat dissipation to enable fan-less operation and reduce the need for extensive cooling arrangements in the slot machine cabinet. The QXi-4000 also integrates dedicated PCI Express gaming features, including high-speed digital I/O, nonvolatile RAM, audio amplifier, hardware 9-bit serial port support and in-built security functions. These features are made easily accessible to game software developers through Quixant’s extensive range of documentation, device drivers, libraries and gaming protocols, and it has also been designed to take full advantage of the latest 64bit operating systems. The QXi-4000 is also designed to operate from the main cabinet 12V PSU, eliminating the extra expense and reliability issues normally associated with the multivoltage “ATX-style” PSUs usually required for PC-based platforms. Quixant offers a guaranteed five-year supply from launch of each product. The QXi-4000 gaming controller has been designed to be compliant with regulations in all major jurisdictions worldwide (including Nevada), minimizing the time required for customers to obtain regulatory approvals.
Loyalty Card Plus SIGHTLINE PAYMENTS • BOOTH 4024
oyalty Card Plus Prepaid is a payment solution created by Sightline Payments in collaboration with Vantiv and Discover which enables a unique prepaid card experience for the gaming industry’s more than 37 million casino loyalty cardholders. Loyalty Card Plus is specifically designed for gaming operators with the goal of creating a casino world without cash, and allows patrons a safe, secure and responsible way to enjoy gaming both on and off a casino property. For gaming purposes, cardholders can transfer funds in real time utilizing Sightline’s proprietary closed-loop SPAN network, to and from brickand-mortar, race and sports book and interactive wagering accounts. Using the open-loop general-purpose reloadable prepaid card, which runs on the Discover network, cardholders can make cash withdrawals (including ATM) or purchases within or outside the casino property for travel, dining, hotel and more at locations everywhere Discover is accepted. Cardholders can prefund their prepaid account online, through their mobile phones or at the casino with cash, jackpot payouts, and numerous other ways, including TITO tickets. Loyalty Card Plus creates one account for everything, whether for physical and virtual gaming or purchases on and off a casino property. From a responsible gaming perspective, it’s not a new way to get more cash, but rather a more safe and less costly way to obtain, hold and manage cash for a patron’s gaming. Gaming operators can fully customize every detail of their prepaid card program by leveraging their own brand and unique marketing tools. Loyalty Card Plus has significant benefits, including a reduction in cash, multiple new income opportunities, and invaluable consumer spending data outside of the casino. For information, visit www.sightlinepayments.com. 34 | G2E Preview 2013
True3D SPIELO INTERNATIONAL • BOOTH 1265
pielo’s Sphinx 3D game is the first title in the company’s new True3D premium product line, utilizing patented award-winning 3D display technology. The glasses-free 3D display has been designed exclusively by Spielo for the gaming industry. This 23-inch wide-screen, LED backlit, autostereoscopic display (ASD) provides brilliant 3D image quality, offering high resolution, color fidelity, brightness, and true 3D depth without the need to wear special glasses. The latest in touch-screen technologies provides a clear, unhindered view of the 3D content and enhanced touch functionality. Designed to deliver a true 3D experience, Spielo’s True3D product line is not only new to the industry, but a new benchmark in 3D technology and immersive, engaging gaming content. It is housed in Spielo’s nextgeneration cabinet, which brings together a new playerfocused ergonomic cabinet and digital button panel featuring two color OLED mechanical play buttons and a 13.5-inch, seamlessly integrated LCD panel with userhaptic response capability and dead-fronted glass. A player-adjustable, motion-capable gaming chair for optimal comfort and game immersion rounds out the player experience. Bonuses and game events leverage 3D in ways that enhance the gaming experience—for instance, stacked wilds on the z-axis so they come out at the player, and 3D elements to enhance win presentations, base game events and special symbols. Special “Easter eggs” enhance the experience. An integrated player eyetracking system not only allows for the unprecedented glassesfree 3D image quality, but when used as input to game events, opens up a new world of possibilities. Players can move their head to change perspective, exploring a scene in the game. The Sphinx 3D game showcases this in the Ancient Wheel Bonus, where players can look around the wheel to peek at values before making a selection. The Sphinx pyramid in the Bonus Selection segment offers an immersive real-time rendered 3D scene. For more information, visit www.spielo.com.
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XSpin Gaming Platform
Supernova Bonus System
VIDEO GAMING TECHNOLOGIES • BOOTH 3254 he XSpin platform from VGT is designed to give players a unique gaming experience through the full integration of dual LCDs, wrap-around RGB lighting, ergonomic design, and an enhanced speaker system. Utilizing dual 21.5-inch, high-definition monitors, an advanced 3D game engine and a dedicated graphics card, XSpin offers immersive game play experiences, giving players a new level of rich, crisp graphics and animation. The XSpin platform uses VGT’s proven Live-Call Bingo Class II system. Along with ensuring the best gaming experience for players, XSpin was also designed with operators in mind. The platform utilizes the latest in solid-state drive technology, decreasing load times and increasing reliability. The XSpin cabinet was also built with ease of access and serviceability in mind, allowing for faster currency drops and ticket paper changes. For more information, visit www.vgt.net or email firstname.lastname@example.org.
TCSJOHNHUXLEY • BOOTH 4437
he Supernova Bonus System from TCSJohnHuxley is proving to be a phenomenal success for casinos around the world. Supernova is a platform that offers a floorwide progressive and game bonusing system for use on live table games. It adds higher levels of player excitement using multi-level event-based and mystery prizes, giving casinos the option of linking their tables together across local area networks to generate dramatic prize pools and jackpots. The advanced jackpot control engine allows features options never previously seen in table gaming, with total flexibility and operator control. Supernova uniquely combines mystery and event-based jackpots to increase player appeal. Event-based jackpots are awarded for a predetermined sequence of outcomes, such as a roulette winning number coming up three times. These prizes tend to be large but happen infrequently. Mystery jackpots are configured by the operator using a random number generator which rewards players for simply participating in the game. The operator can control the size and frequency of the mystery jackpots. The highly flexible jackpot setup allows casinos to easily configure multiple event- and mystery-based jackpot accounts, select contribution ratios, choose fixed or percentage payouts, allocate levels of authentication and reseed jackpots with two levels of reserve. “The Supernova progressive system is definitely a winner,” says Tony Burger, table manager for Emerald Casino in South Africa. “The high-definition graphics are superb and it attracts players to the tables. Our side bet revenues doubled after only three weeks.” For more information, visit www.tcsjohnhuxley.com. 36 | G2E Preview 2013
Play4Fun Network iGaming Platform
WILLIAMS INTERACTIVE • BOOTH 1118
and-based casino players are spending more time online and on their mobile devices. There are 150 million smart phones in America, and in a recent poll of active U.S. gamblers, 72 percent indicated they play casual games online. In response to this evolving free-play i-gaming space, Williams Interactive launched its enhanced Play4Fun Network platform, a white-label, freeplay online gaming and marketing platform designed with the tools and capabilities land-based casinos need to expand their brand online, build an engaged player community and maximize their benefit from the convergence of online and offline gaming experiences. The Play4Fun Network is fully customized to each casino with capabilities across desktop, tablet and mobile devices, and is centered on games players love from the casino floor. The platform combines proven i-gaming content with an award-winning marketing platform to empower casinos to fully engage their players online between visits and drive incremental visits to the casino floor. Through integration to any major player loyalty system and customized native mobile applications for iOS and Android devices, Play4Fun Network
provides a 360-degree view of casino player activity—online, on their smart phones and on the casino floor. Robust marketing capabilities allow casinos to leverage this incremental player data to easily create campaigns and promotions personalized to targeted player groups based on activity, loyalty tier and more. These hyper-focused marketing offers can deliver messages in real time to targeted players directly on their mobile devices. Cloud-based and built on an open architecture that can integrate premium gaming and non-gaming third-party content, the Play4Fun Network platform is flexible and scalable to accommodate the short- and long-term needs of a casino’s marketing team. Visit williamsinteractive.com/p4f to learn more about the Play4Fun Network.
Glory Global Solutions Ltd. is a world leader in the design and manufacture of Cash Management Solutions with over half of century of industry expertise. Our innovative currency dispensers, cash recyclers, cash sorters and currency processing equipment are used worldwide. Glory has a rich history of technology and experience providing solutions for a variety of industries encompassing the financial, retail and gaming worlds. Glory is an industry leader in cash access provider connectivity. Designed specifically for the Gaming Industry, Glory produces innovative, user-friendly ADA-compliant casino kiosks with ATM functionality designed specifically for the US gaming industry. Additionally currency sorters, cash recyclers and cash dispensers offer casinos a complete solution for their cash management needs. Glory is committed to excellence. We design, manufacture and service our own product. Our Glory engineering and design team is dedicated to producing the innovative quality products that your business needs to grow and prosper. Equally important, Glory’s dedicated support team is prepared to provide our customers with “best in class” service before, during and after the sale. Rick Friese, Glory’s EVP Sales & Marketing, provided some insight into the success of Glory as a gaming industry partner. “One of our value propositions is tied to our vast R&D commitment, said Friese.” “Every Glory product is designed and developed using our own technology. Because of our vast R&D commitment, we recently launched new products utilize existing designs and add new technologies to produce more efficient and productive solutions. Additionally we’re a cash management manufacturer with complete control of the design, manufacturing and service of our own product” The ability to create quality, reliable products and highly productive solutions is based on a leveraged design process. As a result, Glory products are many generations ahead of others and have the ability to add new technologies to existing designs and products without securing the technology from other sources. By not outsourcing product development, several advantages can be realized; these include reduced risk to product performance, faster time to market, reduced costs, and seamless product integration. Large and small casino customers can have confidence when choosing the new SK-100C, a casino kiosk featuring enhanced security. The SK-100C is an ADA-compliant, easy to operate kiosk that provides customers with fast and accurate cash dispensing. It features tick-
et-in and ticket-out transactions, bill-breaking and ATM functionality. With five currency cassettes with 3,000 note capacity and Web-browser based accounting, administration and monitoring capacities, the SK-100C offers casino management the opportunity to reduce errors and cost while improving productivity. When casino customers choose the SK-100C they receive a kiosk with the best reliability record in the industry. As the manufacturer of its own product with a history of delivering over 100,000 currency dispensers, Glory has a strong track record of both quality and reliability. The SK-100C provides casino employees with operational simplicity as well. The user friendly design helps guide the employee using the 15” touch screen monitor and easy to understand illustrations to resolve virtually any issue that may arise. This insures maximum uptime of the kiosk. For added value, Glory has been working together with leading cash access providers to provide both small and large casinos with innovative ATM functionality. Casinos can now choose a solution that best meets their needs without compromise. Glory also offers complete on site service and support to maintain the kiosk. With over 150 Glory certified, factory trained technicians throughout the US and full parts inventory with service call monitoring, casino operators can be assured they will receive a guaranteed and efficient response. The full assortment of Glory products emphasize productivity; important to casino operators as they look for ways to enhance their bottom line. Cash dispensers, recyclers and other coin and currency handling products provide a reduction in time due to fewer steps in the counting process and added security due to less handling of cash by employees. Whether the need is an integrated ATM and ticket redemption kiosk, or the new RBG300 with iCR™ Intelligent cash recycling technology, desktop sorters such as the UW500 and 600, Mach 9 coin counter/sorter or the Quick Change self service coin deposit machine, Glory has the answer for casino floors, cages, soft count rooms and non-gaming enterprises such as food and beverage. Depend on Glory to provide the solution you need to thrive in today’s challenging business environment. Glory; We Secure the Future. To learn more about Glory and Glory products, please visit www.gloryglobalsolutions.com
G2E FLOOR MAP
Multimedia Games Inc.
Spielo International 1165
Merkur Gaming GmbH
Euro Games Technology (EGT)
Ainsworth Game Technology Ltd
NRT Technology Corp
Fremont Street 140'
Aruze Gaming America, Inc.
Aristocrat Technologies 1141
Las Vegas Boulevard
Cadillac Jack Inc
Arrow International Inc 20' Micro Gaming Technologies Inc 1941
Desert Inn Road Slot-Tickets 20'
Virtual 20' Roster
20' Money Centers of
Uniforms By Class Act LLC 1536
AstroSystems Inc 20'
Ingenuity 20' Gaming
1332 Visiontron Corp
Casino Closeout 20' King
20' Casino Essentials 1431 LLC
Cuningham 20'Group Architecture
Resort 20' Advantage
ATM 20' Merchant Systems/MultiChoice Cash
BAM Software & 20' Services LLC
Taiwan Electrical & 40' Electronic Manufacturers' Asso
Graphic 20' Controls
iBASE 20' Technology
EverFine Planet20' 20' Industrial Co. Bingo
2133 Touch Dynamic
Rymax Marketing 20' Services
Codespace Gaming Inc
Industrias Lorenzo S.A.
Quixant USA Inc.
Trusted Solutions Corporation
Kontron 20' America
20' International Gaming Support of America. 1627 LLC
20' Info Inc
Gary Platt30' Mfg Inc
20'Reldom Corporation 2933
Regulatory Management 20' Counselors, P.C.
Spin30' Inc 1224
Tatung Company of 20' America Inc
Gamesman 30' Ltd.
Kristel Displays SCA 20' Interactive
Eclipse Gaming Systems LLC 1421
M3 SCA 20' Promotions
Galaxy Gaming 60' Inc
1320 CIS Technology Inc
Technology 20' Solutions
BYA 20' Group
Task Retail 20' Technology, LLC
BMM Testlabs 2224
Gasser Chair 30' Company Inc 1817
Spin Games 20' LLC 2624
Effinet Systems Inc 2017
DigiTech 20' Systems
Kuhlmann Design Group, Inc. 2615
Impact20' LCD 2613
20' Casino Air, 3031 Inc.
Harry & David 3126
Seasonics Electronics Inc
AMBRA GAMING20' LLC 3231
Leap Forward Gaming
Global Global Gaming 20' Gaming Business Business 2714 2714
Rye Park20' Gaming
Win Cards-Gaming International Inc
Lightning Gaming Inc
GTSource DiTRONICS Financial Services
FBM 60' Gaming
Innodisk 20' Corp
Sunkist 20' Graphics Inc
Hassett Air Express
Casino Enterprise Mgmt
Casino Schedule Ease
Micros 20' Systems Inc
MicroFirst Inc. 30'
Tate Access Floors Inc
3314 Teuteberg Inc
Minuteman Power Technologies
D4 Global Co.,Ltd.
Sparkle Global Co., Ltd. 3210
Casino Careers LLC
Indian Gaming Magazine
Hong Video Technology Inc.
ABA Lock, Mei Lock & Security
Club Glove/West Coast20' Trends Inc
Fun 20' Industries
Eastsign Int'l 20' Ltd
Carmanah 20' Signs
I-5 Design 20' & Manufacture Inc
Playersoft 20' Technologies
Infodev EDI Inc
Spectrum 20' Gaming Group
Steelman 20' Partners
3814 Gaming Intelligence
The Fine Point Group
3611 Raving Consulting Company
3711 Prescriptive Music
N2Power Division of Qualstar
Nationwide Gaming Supply
Contract 20' Furniture
Casino Player / Strictly Slots Magazines
Key Systems Inc
3709 Eclipse Compliance Testing
Cintas30' Corp Refurbished Seating Solutions
20' DFI Technologies 3805 Inc
Great American Insurance Company
MSC Embedded, Inc.
Rising 4210 Johnny Rockets
Dragon 20' USA, LLC
40' DigiDeal Barrett Gaming International, LLC
Supreme Party & 20' Novelties
Protech Technologies Inc
Aces Up Gaming 4106
Information Builders Inc
Ghirardelli Chocolate Company
20' Thalden-Boyd-Emery 20' Architects
Kejieda Amusement Equipment Manufacturer
Info-Tech Research Group
International Masters of Gaming Law 3911
Intermec Technologies Corp
Key Tracer Systems 3608
Seminole Tribe of Florida Inc.
Lewis Brisbois Bisgaard & Smith LLP
Fortunet 30' Inc
at Booth 2714
Greyhound Lines Inc
G2E Las Vegas September 24-26
3211 CastNET Digital 30'Signage Solutions
Cammegh 20' Ltd. 4331
Abbiati Casino Equipment snc
20' Figure 8 20' Technologies
Catco 30' Gaming
Elite Gaming 60' Technology, Inc.
All Star 20' Incentive
Billabs 20' Corp
Aviana 20'Global Technologies, Inc.
20' Cawley Company
United States Bestech 20' Playing20' Corporation Card Company
Crane Payment Solutions
SANDS EXPO UPPER LEVEL
Peripheral Dynamics Inc.
Video King Gaming Systems (VKGS) LLC
First American Bankcard Inc
Iverson Gaming 20' Systems Inc
AlfaStreet, Pockaj, d.o.o.
Foshan Bailian Imp/Expo Co LTD 3434
Leo A 3436 Daly
Tropicana Avenue McGladrey LLP
Airistar Technologies 20' LLC
Sprung Instant Structures Inc.
ROI Hotel Group 2920
Pinnacle Furnishing 20' Inc
The Bright Group 3033
TransAct 60' Technologies
StarBet 30' Company
Patir Design 50' GmbH
StarBet 30' Company
Blue Sky Marketing Group
Zonke Monitoring 20' Systems
American Engineered 20' Products
University Of Nevada Reno Gaming Mgmt
JCJ 20' Architecture
Four Winds Interactive
Angel Playing Cards Co. Ltd
High 5 20' Games 2627
Gaming SCA20' Gaming
3M Touch Systems
Latin America Lounge
Hyatt Chetu Die20' 20' Inc Cast
20' Casino Data
CountR 20' 20' YWS GmbH International
20' iView Systems
Brill Hygienic Products Inc 2636
TC Millwork Inc
General Link International Cooperation Inc 2029
70' Morse Watchmans 20' Inc
Taiwan Electrical & 40' Electronic Manufacturers' Asso
USDC SlotLogic S. r.l 2436
2337 Norwegian Cruise Line
Copag Inc, USA 1233
Pharos Gaming, Inc.
20' Axiomtek Inc.
Taiwan Manufacturers Pavilion
East Coast20' Slots
20' G2 Game 3641Design
38 | G2E Preview 2013
WMS Gaming Inc.
Casino Technology 4361
Players 30' 30' NEWave Travel
Video Gaming Technologies Inc
Gemaco 20' Technologies 20'Unity Inc.
Novomatic/Austrian Gaming Industries GMBH
Konami Gaming, Inc.
The Innovation Group20' of Companies
MIMO LLC. 4206
INAG20' Inc. 4200
AGEM-Association of Gaming Equipment Manufacturers
GamingArts 20' LLC
Focus Brands Gaming Standards 20' Association
Prestige Seating 20' Technology PST
Incredible Technologies Inc
Giesecke & Devrient America Inc
Glory Global Solutions, Inc.
American Gaming Systems, AGS
Cole Kepro International LLC
Global Payments Gaming Services
ANDEAN GAMING TRADE SHOW FADJA
SAGSE/ Monografie S.A.
Table Games Lounge
College of Southern Nevada
5-Hour Sample, LLC
Casino Life Magazine
Rockin' Feet LLC
ICE Totally Gaming
Otto Trading Inc.
Journal des Casinos (Internet Presse Infos)
ElectroChance Gaming Suppliers SRL
Javo Beverage Co Inc 6245
Klein Electronics Inc
HYDAKO CO. Inspired Gaming Group
6142 Hospitality Mints
Products / American Dynamics
Vivreau Advanced Water Systems 6242
iGaming Business4725i Casino Money
COST of Wisconsin Inc
Otto Trading Inc.
Action Packed Gaming Products 5531
IndigoVision Inc. 20'
Thomson Reuters Accelus
Automated Gaming Technologies
Flutter FETTI Fun Factory-A Division20' of Parti Line
CFB Productions 20' Inc
Orrefors Kosta Boda
5625i Infinite Therapeutics
Sands Expo & Convention Center, 201 East Sands Ave. Las Vegas, NV
Two Rivers Certified Tender
NIGA-National Indian Gaming Assn 5120
Oser Communications Group
Popvich Comedy Pet Theater
E202 Universal Latin
BWC Visual Technology E301
42' 5420 Reed Exhibitions
5522 5622 Reed Exhibitions
GLOBAL GAMING EXPO (G2E)
International Corporation 5631
Ecolab20' 6235 Inc 20' John
20' Twisted Pair
Solutions 5632 20' Toshiba
TDN 20' Money Systems 5227i Inc.
20' Ovations Food
SPIRITS WINE GARDEN
20' Nathan's Famous Qwater Hotdogs6169 6339
SEPTEMBER 24-26, 2013 SOUTHERN WINE
Axis Communications Inc
iGaming Zone 20' Meridian Gaming USA 20' Matsui America Inc
Pelco 20' by Schneider 5536 Electric
Global 20' Bet Virtual
FMA s.r.o/ iGaming2go
Hospitality and F&B
5942 Tyco 20' Security
Security & Surveillance
Fujitsu Frontech North
Honeywell International Video 5537 Systems
6448 6548 6648 Dan's Calico Burke Prize Cottage 6447 6647 6747 Inc Inc. Corp 6547
Security & Surveillance
BetConstruct/VBET 20' L.P.
Synectic Systems Inc. 5441
50' Gaming Laboratories International 4431 LLC
Hospitality and F&B
Slot Tech Magazine
Game Time International/ Taiwan
Able Card, LLC 5846
Entegra Procurement Services
Plastic in Action U.S.A. 5646
JNM Display Co., Ltd. 5648
Gaming Partners International/GPI
5521 5621 Reed Exhibitions
5722 Reed Exhibitions
5721 5821 Reed Exhibitions
Upper Level Exhibit Hall Aâ€”D 4400
For the most up-to-date and detailed map, be sure to pick up your Event Map on-site at G2E. Map as of 7/1/13, subject to change
G2E 2013 EXHIBITOR LIST
as of July 1, 2013
ASAI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3731
Casino International . . . . . . . . . . . . . . . . . 3812
AstroSystems Inc . . . . . . . . . . . . . . . . . . . . 1231
Casino Life Magazine . . . . . . . . . . . . . . . . 5745
AT&T . . . . . . . . . . . . . . . . . . . . . . . . . . . 5025i
Casino Money . . . . . . . . . . . . . . . . . . . . . . 4724
ATM Merchant Systems/MultiChoice Cash..2036
Casino Player / Strictly Slots Magazines. . . 3810
Atrient . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3111
Casino Schedule Ease. . . . . . . . . . . . . . . . . 3112
Auditwerx . . . . . . . . . . . . . . . . . . . . . . . . . 3012
Casino Technology. . . . . . . . . . . . . . . . . . . 4354
Automated Gaming Technologies . . . . . . . 5933
Casino Technology. . . . . . . . . . . . . . . . . . . 4361
Aviana Global Technologies, Inc. . . . . . . . . 2914
CasinoTech . . . . . . . . . . . . . . . . . . . . . . . . 2232
Avigilon . . . . . . . . . . . . . . . . . . . . . . . . . . . 5938
CastNET Digital Signage Solutions. . . . . . 2909
Axiomtek Inc. . . . . . . . . . . . . . . . . . . . . . . 1434
Catco Gaming . . . . . . . . . . . . . . . . . . . . . . 3017
Axis Communications Inc . . . . . . . . . . . . . 5838
Cawley Company . . . . . . . . . . . . . . . . . . . 3325
Bally Technologies . . . . . . . . . . . . . . . . . . . 1127
Ceronix Inc.. . . . . . . . . . . . . . . . . . . . . . . . 2831
BAM Software & Services LLC . . . . . . . . . 2237
Certegy . . . . . . . . . . . . . . . . . . . . . . . . . . . 5248
Barlo Signs. . . . . . . . . . . . . . . . . . . . . . . . . 4307
CFB Productions Inc. Personal Management.E403
Barrett Gaming International, LLC . . . . . . 4208
CG Novelties . . . . . . . . . . . . . . . . . . . . . . . 3715
Bestech Corporation . . . . . . . . . . . . . . . . . 3121
Characters Unlimited Inc. . . . . . . . . . . . . . . 102
BestJackpots.com . . . . . . . . . . . . . . . . . . . . 3408
Chetu Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 3337
BetConstruct/VBET L.P. . . . . . . . . . . . . . 4427i
Cintas Corp . . . . . . . . . . . . . . . . . . . . . . . . 4210
Betson Imperial Parts & Service Co. . . . . . 3127
CIS Technology Inc . . . . . . . . . . . . . . . . . . 1319
Billabs Corp. . . . . . . . . . . . . . . . . . . . . . . . 4231
Cloud 9 Living . . . . . . . . . . . . . . . . . . . . . 5524
Biometrica Systems Inc . . . . . . . . . . . . . . . 3333
Club Glove/West Coast Trends Inc . . . . . . 3411
BISĂ‡ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1936
Code . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3509
Bluberi. . . . . . . . . . . . . . . . . . . . . . . . . . . . 5254
Codespace Gaming Inc . . . . . . . . . . . . . . . 2131
Blue Sky Marketing Group . . . . . . . . . . . . 3336
Cole Kepro International LLC. . . . . . . . . . 4950
BMM Testlabs . . . . . . . . . . . . . . . . . . . . . . 2424
College of Southern Nevada . . . . . . . . . . . 5546
BNP Media . . . . . . . . . . . . . . . . . . . . . . . . 3611
Congatec Inc . . . . . . . . . . . . . . . . . . . . . . . 2133
The Bright Group . . . . . . . . . . . . . . . . . . . 3033
Cooper Levenson, Attorneys at Law . . . . . 2537
Agilysys Inc.. . . . . . . . . . . . . . . . . . . . . . . . . 417
Brill Hygienic Products Inc . . . . . . . . . . . . 2636
Copag Inc., USA . . . . . . . . . . . . . . . . . . . . 1233
Ainsworth Game Technology Ltd . . . . . . . 1665
Brown Productions . . . . . . . . . . . . . E302, E402
Cordeck . . . . . . . . . . . . . . . . . . . . . . . . . . . 4008
Airistar Technologies LLC . . . . . . . . . . . . . 2817
Burke Corp . . . . . . . . . . . . . . . . . . . . . . . . 6447
COST of Wisconsin Inc. . . . . . . . . . . . . . . 4824
AlfaStreet, Pockaj, d.o.o. . . . . . . . . . . . . . . 4234
BWC Visual Technology . . . . . . . . . . . . . . E301
CountR GmbH . . . . . . . . . . . . . . . . . . . . . 3037
All Star Incentive Marketing . . . . . . . . . . . 2711
BYA Group SA . . . . . . . . . . . . . . . . . . . . . 2023
Crane Payment Solutions. . . . . . . . . . . . . . 3426
Alpha Display . . . . . . . . . . . . . . . . . . . . . . 3725
C2Rewards Inc. . . . . . . . . . . . . . . . . . . . . . 5320
Cummins Allison. . . . . . . . . . . . . . . . . . . . 4954
Ambra Gaming LLC . . . . . . . . . . . . . . . . . 3231
Cadillac Jack Inc . . . . . . . . . . . . . . . . . . . . 2554
Cuningham Group Architecture . . . . . . . . 2137
American Engineered Products . . . . . . . . . 2821
Calico Cottage Inc. . . . . . . . . . . . . . . . . . . 6747
Cyrun . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5641
American Gaming & Electronics Inc . . . . . 3417
Cammegh Ltd. . . . . . . . . . . . . . . . . . . . . . 4331
Dan's Prize Inc . . . . . . . . . . . . . . . . . . . . . 6547
American Gaming Systems, AGS. . . . . . . . 4448
Carmanah Signs. . . . . . . . . . . . . . . . . . . . . 3209
Decoy . . . . . . . . . . . . . . . . . . . . . . . . . . . . E401
Andian Gaming Trade Show-FADJA. . . . . . 5748
Casinfo LLC . . . . . . . . . . . . . . . . . . . . . . . 2812
DEQ Systems . . . . . . . . . . . . . . . . . . . . . . 3817
Angel Playing Cards Co. Ltd . . . . . . . . . . . 2221
Casino Air, Inc. . . . . . . . . . . . . . . . . . . . . . 3031
Design Works Gaming. . . . . . . . . . . . . . . . 1320
Appvion, Inc.. . . . . . . . . . . . . . . . . . . . . . . 1837
Casino Careers LLC. . . . . . . . . . . . . . . . . . 3415
DFI Technologies Inc . . . . . . . . . . . . . . . . 3805
ARCA4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 312
Casino City Press . . . . . . . . . . . . . . . . . . . . 3713
DigiDeal . . . . . . . . . . . . . . . . . . . . . . . . . . 4107
Aristocrat Technologies . . . . . . . . . . . . . . . 1141
Casino Closeout King . . . . . . . . . . . . . . . . 1432
DigiTech Systems. . . . . . . . . . . . . . . . . . . . 2921
AromaSys | Brandaroma USA . . . . . . . . . . 2236
Casino Data Imaging . . . . . . . . . . . . . . . . . 3034
DineEquity . . . . . . . . . . . . . . . . . . . . . . . . 6241
Arrow International Inc. . . . . . . . . . . . . . . 3842
Casino Enterprise Mgmt . . . . . . . . . . . . . . 3113
Disign Incorporated/TOA E&I . . . . . . . . . 3211
Aruze Gaming America, Inc. . . . . . . . . . . . 1254
Casino Essentials LLC . . . . . . . . . . . . . . . . 1431
DiTRONICS Financial Services . . . . . . . . 3617
1010data . . . . . . . . . . . . . . . . . . . . . . . . . . 4924 3M Touch Systems. . . . . . . . . . . . . . . . . . . 2427 5-Hour Sample, LLC. . . . . . . . . . . . . . . . . 5645 ABA Lock, Mei Lock & Security . . . . . . . . 3513 Abbiati Casino Equipment . . . . . . . . . . . . 3827 Able Card, LLC . . . . . . . . . . . . . . . . . . . . . 5846 Aces Up Gaming . . . . . . . . . . . . . . . . . . . . 4106 Action Packed Gaming Products . . . . . . . . 5531 Advantech Innocore. . . . . . . . . . . . . . . . . . 3850 AGEM-Association of Gaming Equipment Manufacturers . . . . . . . . . . . . . . . . . . . . . . 4000
42 | G2E Preview 2013
EXHIBITOR DIRECTORY 2013 DLV Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . 3226
General Link International Cooperation Inc..2029
IndigoVision Inc.. . . . . . . . . . . . . . . . . . . . 5634
Eago Technology Co., Ltd. . . . . . . . . . . . . 3233
Genesis Gaming. . . . . . . . . . . . . . . . . . . . . 2631
Industrias Lorenzo S.A. . . . . . . . . . . . . . . . 2233
East Coast Slots . . . . . . . . . . . . . . . . . . . . . 2037
GeoVision . . . . . . . . . . . . . . . . . . . . . . . . . 5837
Infinite Peripherals. . . . . . . . . . . . . . . . . . . 4215
Eastsign Intâ€™l Ltd . . . . . . . . . . . . . . . . . . . . 3410
Ghirardelli Chocolate Company . . . . . . . . 4105
Infinite Therapeutics . . . . . . . . . . . . . . . . . 5624
Eclipse Compliance Testing . . . . . . . . . . . . 3708
Giesecke & Devrient America Inc.. . . . . . . 4459
Info-Tech Research Group . . . . . . . . . . . . . 4006
Eclipse Gaming Systems LLC . . . . . . . . . . 1421
Global Bet Virtual Sports . . . . . . . . . . . . . 5028i
Infodev EDI Inc . . . . . . . . . . . . . . . . . . . . 3613
Ecolab Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . 134
Global Gaming Business . . . . . . . . . . . . 2714
Infor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2814
Econnect Inc.. . . . . . . . . . . . . . . . . . . . . . . 3712
Global Payments Gaming Services. . . . . . . 5650
Information Builders Inc . . . . . . . . . . . . . . 4005
Effinet Systems Inc. . . . . . . . . . . . . . . . . . . 2017
Glory Global Solutions, Inc. . . . . . . . . . . . 5454
Ingenuity Gaming . . . . . . . . . . . . . . . . . . . 1332
ElectroChance Gaming Suppliers SRL. . . . 4934
GourmetGiftBaskets.com. . . . . . . . . . . . . . 3909
Innodisk Corp . . . . . . . . . . . . . . . . . . . . . . 4017
Elite Gaming Technology, Inc.. . . . . . . . . . 3217
Graphic Controls . . . . . . . . . . . . . . . . . . . . 2337
The Innovation Group of Companies . . . . 4003
Entegra Procurement Services . . . . . . . . . . 6148
Great American Insurance Company . . . . . 4110
Innovolt . . . . . . . . . . . . . . . . . . . . . . . . . . . 4304
E-Seek Incorporated . . . . . . . . . . . . . . . . . 5642
Greyhound Lines Inc . . . . . . . . . . . . . . . . . 3409
Inspired Gaming Group . . . . . . . . . . . . . . 4931
Euro Games Technology (EGT) . . . . . . . . 3165
GTSource . . . . . . . . . . . . . . . . . . . . . . . . . 4019
Interblock, USA. . . . . . . . . . . . . . . . . . . . . 4400
EverFine Industrial Co. . . . . . . . . . . . . . . . 2133
Interface Hospitality . . . . . . . . . . . . . . . . . 3324
EwingCole . . . . . . . . . . . . . . . . . . . . . . . . . 2810
Intermec Technologies Corp . . . . . . . . . . . 3709
FBM Gaming . . . . . . . . . . . . . . . . . . . . . . 4217 Figure 8 Technologies . . . . . . . . . . . . . . . . 3624
International Gaming Support of America. LLC . . . . . . . . . . . . . . . . . . . . . . 1627
The Fine Point Group . . . . . . . . . . . . . . . . 3711
International Masters of Gaming Law . . . . 3911
First American Bankcard Inc . . . . . . . . . . . 3024
Iovation . . . . . . . . . . . . . . . . . . . . . . . . . . 5628i
Flutter FETTI Fun Factory-A Division of Parti Line Internati . . . . . . . . . . . . . . . . . . . . . . E105
Ipsos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3614
FMA s.r.o/ iGaming2go . . . . . . . . . . . . . . 5027i
ISDgames . . . . . . . . . . . . . . . . . . . . . . . . . 4859
IQ Massager . . . . . . . . . . . . . . . . . . . . . . . 5844
Focus Brands Inc . . . . . . . . . . . . . . . . . . . . 4204
Harry & David . . . . . . . . . . . . . . . . . . . . . 3126
Iverson Gaming Systems Inc . . . . . . . . . . . 2611
Fortunet Inc. . . . . . . . . . . . . . . . . . . . . . . . 3309
Hassett Air Express . . . . . . . . . . . . . . . . . . 3013
iView Systems . . . . . . . . . . . . . . . . . . . . . . 3036
Foshan Bailian Imp/Expo Co. Ltd. . . . . . . 3434
High 5 Games . . . . . . . . . . . . . . . . . . . . . . 2627
Jani-King International . . . . . . . . . . . . . . . 2027
Four Winds Interactive . . . . . . . . . . . . . . . 2421
Hnedak Bobo Group . . . . . . . . . . . . . . . . . 2736
Javo Beverage Co Inc . . . . . . . . . . . . . . . . . 6245
Friedmutter Group . . . . . . . . . . . . . . . . . . 2536
Honeywell International Video Systems. . . 5537
JCJ Architecture. . . . . . . . . . . . . . . . . . . . . 3437
Fujitsu Frontech North America . . . . . . . . 5842
Hong Video Technology Inc. . . . . . . . . . . . 3413
JCM Global. . . . . . . . . . . . . . . . . . . . . . . . 3634
Fun Industries . . . . . . . . . . . . . . . . . . . . . . 3511
Hospitality Mints. . . . . . . . . . . . . . . . . . . . 6141
JFF Uniform . . . . . . . . . . . . . . . . . . . . . . . 3811
G2 Game Design. . . . . . . . . . . . . . . . . . . . 3641
Hot Games . . . . . . . . . . . . . . . . . . . . . . . . 5746
JNM Display Co., Ltd. . . . . . . . . . . . . . . . 5648
Galaxy Gaming, Inc. . . . . . . . . . . . . . . . . . 1617
Hyatt Die Cast . . . . . . . . . . . . . . . . . . . . . 3237
John Soules Foods . . . . . . . . . . . . . . . . . . . 6234
GamblingCompliance . . . . . . . . . . . . . . . . 3615
HYDAKO CO. . . . . . . . . . . . . . . . . . . . . . 5231
Johnny Rockets . . . . . . . . . . . . . . . . . . . . . 4209
Game Time International/Taiwan Slots . . . 5845
I-5 Design & Manufacture Inc . . . . . . . . . 3508
Journal des Casinos (Internet Presse Infos). 5945
GameAccount Network . . . . . . . . . . . . . . . 1424
IBASE Gaming Inc.. . . . . . . . . . . . . . . . . . 2437
Kejieda Amusement Equipment Manufacturer 4311
Gamesman Ltd. . . . . . . . . . . . . . . . . . . . . . 1324
ICE Totally Gaming . . . . . . . . . . . . . . . . . 5744
KEY-BAK . . . . . . . . . . . . . . . . . . . . . . . . . 3912
Gaming Capital Group . . . . . . . . . . . . . . . 2937
iDealer Ltd. . . . . . . . . . . . . . . . . . . . . . . . . 2021
Key Systems Inc. . . . . . . . . . . . . . . . . . . . . 3910
Gaming Intelligence. . . . . . . . . . . . . . . . . . 3813
IDScan.net. . . . . . . . . . . . . . . . . . . . . . . . . 3913
Key Tracer Systems . . . . . . . . . . . . . . . . . . 3608
Gaming Laboratories International LLC . . 4431
iGaming Business . . . . . . . . . . . . . . . . . . . 4725i
Klein Electronics Inc . . . . . . . . . . . . . . . . . 5741
Gaming Partners International/GPI. . . . . . 4441
IGT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2241
Konami Gaming, Inc. . . . . . . . . . . . . . . . . 1154
Gaming Standards Association. . . . . . . . . . 4103
IGT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2637
Kontron America . . . . . . . . . . . . . . . . . . . . 1227
Gaming Support . . . . . . . . . . . . . . . . . . . . 2912
Illuma Display . . . . . . . . . . . . . . . . . . . . . . 3809
Kristel Displays . . . . . . . . . . . . . . . . . . . . . 1322
GamingArts LLC . . . . . . . . . . . . . . . . . . . . 4305
Impact LCD . . . . . . . . . . . . . . . . . . . . . . . 2613
Kronos Inc. . . . . . . . . . . . . . . . . . . . . . . . . 5647
Gary Platt Mfg Inc . . . . . . . . . . . . . . . . . . 2832
Imprint Plus . . . . . . . . . . . . . . . . . . . . . . . 4205
Kuhlmann Design Group, Inc. . . . . . . . . . 2615
Gasser Chair Company Inc . . . . . . . . . . . . 1817
INAG Inc. . . . . . . . . . . . . . . . . . . . . . . . . . 4200
Leap Forward Gaming . . . . . . . . . . . . . . . . 3632
GCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3754
Incredible Technologies Inc.. . . . . . . . . . . . 4465
Leo A Daly . . . . . . . . . . . . . . . . . . . . . . . . 3436
Gemaco Inc. . . . . . . . . . . . . . . . . . . . . . . . 1437
Indian Gaming Magazine . . . . . . . . . . . . . 3414
Lewis Brisbois Bisgaard & Smith LLP . . . . 3612
44 | G2E Preview 2013
EXHIBITOR DIRECTORY 2013 Lightning Gaming Inc . . . . . . . . . . . . .3824
Pinnacle Furnishing Inc. . . . . . . . . . . . .2819
LT Game . . . . . . . . . . . . . . . . . . . . . . .4454
Planet Bingo . . . . . . . . . . . . . . . . . . . . .2033
M3 Technology Solutions LLC . . . . . . .1317
Plastic Graphic Company . . . . . . . . . . .5424
Majestic Industries . . . . . . . . . . . . . . . .2231
Plastic in Action U.S.A. . . . . . . . . . . . .5646
Matsui America Inc . . . . . . . . . . . . . . . .4424
Players Travel1 . . . . . . . . . . . . . . . . . . . .336
Matteo Setti . . . . . . . . . . . . . . . . . . . . .E405
Playerslist.com . . . . . . . . . . . . . . . . . . . .5224
McGladrey LLP . . . . . . . . . . . . . . . . . .2713
Playersoft Technologies . . . . . . . . . . . . .4117
Medtech Wristbands . . . . . . . . . . . . . . .5534
Popvich Comedy Pet Theater . . . . . . . .E100
Meridian Gaming USA . . . . . . . . . . . . .4425i
Prescriptive Music . . . . . . . . . . . . . . . . .3710
Merkur Gaming GmbH . . . . . . . . . . . .2665
Prestige Seating Technology PST . . . . . .4300
Micro Gaming Technologies Inc. . . . . .1941
Protech Technologies Inc. . . . . . . . . . . .4207
MicroFirst Inc. . . . . . . . . . . . . . . . . . . .3010
Quixant USA Inc. . . . . . . . . . . . . . . . . .2431
Micros Systems Inc. . . . . . . . . . . . . . . .3214
Qwater . . . . . . . . . . . . . . . . . . . . . . . . .6339
MIMO LLC . . . . . . . . . . . . . . . . . . . . .4206
Raving Consulting Company . . . . . . . .3610
Minuteman Power Technologies . . . . . .3212
Refurbished Seating Solutions . . . . . . . .4010
MLP Seating Corp . . . . . . . . . . . . . . . .3132
Regulatory Management Counselors, P.C.2931
Money Centers of America . . . . . . . . . .1234
Reldom Corporation . . . . . . . . . . . . . . .2933
Morse Watchmans Inc. . . . . . . . . . . . . .2837
Resort Advantage . . . . . . . . . . . . . . . . .1532
Mrs. Prindables . . . . . . . . . . . . . . . . . . .6344
Rising Dragon USA, LLC . . . . . . . . . . .4309
MSC Embedded, Inc. . . . . . . . . . . . . . .4009
Rockin' Feet LLC . . . . . . . . . . . . . . . . .5644
Multimedia Games Inc. . . . . . . . . . . . . .1165
ROI Hotel Group . . . . . . . . . . . . . . . . .2920
N2Power Division of Qualstar Corp. . .3609
Rye Park Gaming . . . . . . . . . . . . . . . . .3224
Nathan's Famous Hotdogs . . . . . . . . . .6169
Rymax Marketing Services . . . . . . . . . .2031
Nationwide Gaming Supply . . . . . . . . .4013 NEWave . . . . . . . . . . . . . . . . . . . . . . . .1236 Next Gaming . . . . . . . . . . . . . . . . . . . .3907 Nicomatic . . . . . . . . . . . . . . . . . . . . . . .5535 NIGA Lounge . . . . . . . . . . . . . . . . . . . .5007 NIGA-National Indian Gaming Assn . .5120 Nippon Primex . . . . . . . . . . . . . . . . . . .4214 NJOY, Inc. . . . . . . . . . . . . . . . . . . . . . .3421 Norwegian Cruise Line . . . . . . . . . . . . .2336 Novomatic/Austrian Gaming Industries GMBH . . . . . . . . . . . . . . . . .2654
46 | G2E Preview 2013
SAGSE/ Monografie S.A. . . . . . . . . . . .5848 SAS Institute . . . . . . . . . . . . . . . . . . . . .1836 SCA Gaming . . . . . . . . . . . . . . . . . . . . .1219 SCA Promotions . . . . . . . . . . . . . . . . . .1217 SCAinteractive . . . . . . . . . . . . . . . . . . .1221 ScentAir . . . . . . . . . . . . . . . . . . . . . . . .3312 SDL International . . . . . . . . . . . . . . . . .4925i Seasonics Electronics Inc. . . . . . . . . . . .3026 Seminole Tribe of Florida Inc. . . . . . . . .4014 SHFL entertainment . . . . . . . . . . . . . . .241 Sightline Payments . . . . . . . . . . . . . . . .4024
NRT Technology Corp. . . . . . . . . . . . .4364
Signature Worldwide . . . . . . . . . . . . . . .6142
Orrefors Kosta Boda . . . . . . . . . . . . . . .5324
SKECHERS . . . . . . . . . . . . . . . . . . . . .3114
Ortiz Gaming . . . . . . . . . . . . . . . . . . . .3865
Slot Focus . . . . . . . . . . . . . . . . . . . . . . .1736
Oser Communications Group . . . . . . . .5724
Slot Tech Magazine . . . . . . . . . . . . . . . .5946
Otto Trading Inc. . . . . . . . . . . . . . . . . .5532
Slot-Tickets . . . . . . . . . . . . . . . . . . . . . .1637
Otto Trading Inc. . . . . . . . . . . . . . . . . .6147
Soraa . . . . . . . . . . . . . . . . . . . . . . . . . . .5944
Ovations Food Services . . . . . . . . . . . . .5024
Sparkle Global Co., Ltd. . . . . . . . . . . . .3210
Payless Shoesource Inc. . . . . . . . . . . . . .6144
Sparkle Power . . . . . . . . . . . . . . . . . . . .3311
Patir Design GmbH . . . . . . . . . . . . . . .2824
Spec International . . . . . . . . . . . . . . . . .3847
Pelco by Schneider Electric . . . . . . . . . .5536
Spectrum Gaming Group . . . . . . . . . . .3814
Peripheral Dynamics Inc. . . . . . . . . . . .3534
Spielo International . . . . . . . . . . . . . . . .265
Pharos Gaming, Inc. . . . . . . . . . . . . . . .1636
Spin Games LLC . . . . . . . . . . . . . . . . . .2624
Spin Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .1224
TekVisions . . . . . . . . . . . . . . . . . . . . . . . . .3213
USDC SlotLogic S.à r.l . . . . . . . . . . . . . . . .2436
Sprung Instant Structures Inc. . . . . . . . . . .3032
Telescope Contract Furniture . . . . . . . . . . .4314
Veridocs . . . . . . . . . . . . . . . . . . . . . . . . . . .2836
StarBet Company . . . . . . . . . . . . . . . . . . . .2417
Teuteberg Inc. . . . . . . . . . . . . . . . . . . . . . . .3313
Video Gaming Technologies Inc . . . . . . . . .3254
StarBet Company . . . . . . . . . . . . . . . . . . . .2217
Thalden-Boyd-Emery Architects . . . . . . . . .3803
Video King Gaming Systems (VKGS) LLC 3431
Steelman Partners . . . . . . . . . . . . . . . . . . . .3914
Toshiba International Corporation . . . . . . .5631
Virtual Roster . . . . . . . . . . . . . . . . . . . . . . .1737
Stics Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .3514
Touch Dynamic . . . . . . . . . . . . . . . . . . . . .2132
Visiontron Corp. . . . . . . . . . . . . . . . . . . . .1331
StylGame S.R.L. . . . . . . . . . . . . . . . . . . . . .2224
Tovis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3626
VSR Industries . . . . . . . . . . . . . . . . . . . . . .2019
Sunkist Graphics Inc. . . . . . . . . . . . . . . . . .3014
TransAct Technologies . . . . . . . . . . . . . . . .2617
Walsh Bishop . . . . . . . . . . . . . . . . . . . . . . .3515
Supreme Party & Novelties . . . . . . . . . . . . .4007
Trans-Lux Corp. . . . . . . . . . . . . . . . . . . . . .3844
Wells-Gardner Electronics . . . . . . . . . . . . .3417
Suzo-Happ Group . . . . . . . . . . . . . . . . . . .4041
Transcend Info Inc. . . . . . . . . . . . . . . . . . .1327
Wilkin Marketing Ltd. . . . . . . . . . . . . . . . .3510
SVM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2813
Trifecta Dynamics . . . . . . . . . . . . . . . . . . . .4113
Williams Interactive LLC . . . . . . . . . . . . . .1118
Swedish Match . . . . . . . . . . . . . . . . . . . . . .5948
Trusted Solutions Corporation . . . . . . . . . .2332
Win Cards-Gaming International Inc . . . . .3724
Sweet Fountain . . . . . . . . . . . . . . . . . . . . . .6138
Twisted Pair Solutions . . . . . . . . . . . . . . . .5632
Wingstop Restaurants . . . . . . . . . . . . . . . . .2919
Synectic Systems Inc. . . . . . . . . . . . . . . . . .5441
Two Rivers Certified Tender . . . . . . . . . . . .6131
WMS Gaming Inc. . . . . . . . . . . . . . . . . . . .1118
Sysco Corporation. . . . . . . . . . . . . . .7001-7044
Tyco Security Products / American Dynamics . . . . . . . . . . . . . . . . . . . . . . . . . .5841
X2 Computing . . . . . . . . . . . . . . . . . . . . . .3424
Tangam Systems . . . . . . . . . . . . . . . . . . . . .1436 Task Retail Technology, LLC . . . . . . . . . . .1821 Tate Access Floors Inc. . . . . . . . . . . . . . . . .3314 Tatung Company of America Inc. . . . . . . .1624 TC Millwork Inc. . . . . . . . . . . . . . . . . . . . .2331
Uniforms By Class Act LLC . . . . . . . . . . . .1536 United States Playing Card Company . . . .3021 Unity Technologies . . . . . . . . . . . . . . . . . . .1537 Universal Latin Agency . . . . . . . . . . . . . . . .E201
YESCO LLC . . . . . . . . . . . . . . . . . . . . . . .3605 Yogonet.com . . . . . . . . . . . . . . . . . . . . . . . .5947 YWS International . . . . . . . . . . . . . . . . . . .3137 Zambelli Fireworks . . . . . . . . . . . . . . . . . . .E101 Zitro . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2214
TCS John Huxley . . . . . . . . . . . . . . . . . . . .4437
University of Nevada Reno Gaming Mgmt Education . . . . . . . . . . . . . . . . . . . . . . . . . .3236
Tech Art . . . . . . . . . . . . . . . . . . . . . . . . . . .3536
Unlimited Light . . . . . . . . . . . . . . . . . . . . .3908
Zuum d.o.o . . . . . . . . . . . . . . . . . . . . . . . .3761
Tech Results . . . . . . . . . . . . . . . . . . . . . . . .3807
US Bank Gaming Services . . . . . . . . . . . . .5650
Zytronic . . . . . . . . . . . . . . . . . . . . . . . . . . .4012
Zonke Monitoring Systems . . . . . . . . . . . .3027
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G2E 101: The Basics WHAT MAKES A CASINO TICK? TAKE THESE ENTRY-LEVEL COURSES AND DECIDE UPON YOUR PATH TO THE TOP image and why that perception is so crucial FOOD & BEVERAGE • How this department differs from a similar operation in a hotel • Integrating catering and restaurant functions • Understand everything from buffet to gourmet
HUMAN RESOURCES • Hiring the right employees and keeping the turnover ratio down • How benefits and bonuses work • Understand why training and development are crucial
successful casino is like a well-oiled machine. Every part works in harmony with one another, producing an efficient and profitable business venture.
Each casino resort consists of dozens of departments, which all have a specific responsibility and task that drives results for the entire enterprise. The casino may be at the heart of the operation, but the casino cannot be successful without support from marketing, human resources, food-and-beverage, finance, entertainment and all the other departments that play a role in the success of the organization. Many casino executives stay within their discipline. They study, create, organize and operate in their narrow area of expertise, and can get quite good at it. Other executives bounce from department to department to learn the basic tasks performed by those areas, while piling up the experience of working in all facets of the enterprise. Either path can result in a successful career for the executive. Top officials at each company differ in how they prefer their executives to perform and how they are evaluated, so no one can say for certain which path makes more sense in what organization. At G2E 2013, lower to middle level executives get a chance to decide which 48 | G2E Preview 2013
FINANCE • How a gaming operation differs from any other business • Why the budgeting process must be flexible • Evaluating the day-to-day operations of a casino
path will work best for them. G2E 101 is a roundup of five different departments in a casino resort, how they each work and how they each relate to one another to create the success enjoyed by the entire organization. Instructors for the G2E 101 courses are some of the most accomplished executives in their fields. They will present a basic description of the discipline, but explain how each department and each task is designed to create a synergy with other departments in the casino resorts. G2E 101 courses are a selection of intense workshops that will explain the duties, responsibilities and basics of a specific department and how it works with the overall operation in synergy. Sign up for one of five 101 courses: CASINO MARKETING • Understand the difference between “marketing” and “casino marketing” • Hear about the goals of the department: to deliver players to the casino using personal relationships, direct mail and more • How branding establishes a casino’s
CASINO OPERATIONS • Why slots are king in any casino operation • How table games can make a difference • Understand the mentality of a player and how to deliver high customer service
GLOBAL GAMING WOMEN
Global Reach GLOBAL GAMING WOMEN RETURNS TO THE PLACE OF ITS FOUNDING, CELEBRATES TWO YEARS OF SUCCESS
hen Global Gaming Women, a creation of the American Gaming Association, debuted at G2E 2011, the group had some lofty goals. In a press release announcing the founding of the group, the AGA said, “GGW will create an opportunity for women in the industry to learn from each other, share ideas, discuss best practices and take advantage of mentorship opportunities in the industry.”
Chaired by two powerful women executives in the industry, Patti Hart, the CEO of IGT, and Virginia McDowell, the president and CEO of Isle of Capri Casinos, GGW’s launch was an auspicious beginning with over 100 women attending the kick-off breakfast, and a keynote panel of powerful women executives launching the second day of the show. Since that time, the Global Gaming Women group has achieved remarkable success by setting up a mentoring program and establishing scholarships for women to advance their careers in the gaming industry. At every event, women share stories of successes and challenges in the gaming business, focusing on people who encouraged their triumphs and helped to foster a better relationship between women and men in the gaming industry. The mentoring program has expanded to include online mentoring, a crucial method of relationship-building during this period.
According to Hart, the program connects young casino workers with potential “mentor matches” from throughout the international gaming entertainment industry. “Building strong mentoring relationships is a major key to success in any industry, especially ours,” says Hart, GGW cochair and CEO of International Game Technology. “With Global Gaming Women Network, we are forging new paths in what it means to serve the advancement of women in business.” The new scholarship program was developed in conjunction with the International Gaming Institute at UNLV, and focuses on continuing education for women in the industry. “UNLV and the International Gaming Institute are very proud of our program and the opportunities created by this new Continuing Education Scholarship,” says Nakia Jackson-Hale, director of programs at IGI and a member of the GGW scholarship
committee. “We are thrilled to partner with GGW and provide yet another way to enhance the careers of more women in the industry.” Applicants are required to have a minimum of three years of work experience in any field within the private- or public-sector gaming industry. The availability of online courses means women from throughout the international gaming community are eligible. The scholarship covers the cost of tuition, books and fees for attending seminars or classes offered both in-person and online through IGI and UNLV, including either undergraduate or graduate-level courses. At G2E 2013, progress for Global Gaming Women will escalate with several functions, conference sessions and fundraisers on tap. The program kicks off on Tuesday, September 24 with a luncheon featuring Gail Evans, the best-selling author of Play Like a Man, Win Like a Woman: What Men Know About Success That Women Need to Learn. Evans has had a long and successful career, beginning in government and culminating in her role as the executive vice president of CNN. Throughout her career, Evans says she has found that business is a game, and the rules were made by men. Her informative book provides her playbook for success and breaks down the rules for everyone, from assistants to vice presidents. This event is open to G2E registrants only; the cost of the luncheon is $45 for advance registration, and $60 for on-site registration. A Wednesday morning networking event begins with a breakfast and breaks out into several conference sessions that include topics like mentorship and what it means for both parties, career advancement and how to leverage experience and knowledge, and affinity groups that will help women understand how they can blend business and personal goals. Finally, a GGW “Kick Up Your Heels” fundraiser on Wednesday night will bring together all members of GGW, as well as supporters to raise money for the group’s scholarship program. For more information on these programs or any other GGW initiative, visit GlobalGamingWomen.org. For all the latest AGA and industry news, visit www.americangaming.org, follow the AGA on Twitter and “like” the AGA on Facebook. G2E Preview 2013 | 49
Social Responsibility UNDERSTANDING THE USE OF SOCIAL MEDIA AND THE ROLE IT PLAYS IN TODAY’S CASINO INDUSTRY
• Social Gaming: Marketing to Online Players If there’s one topic on the minds of every casino marketer, it’s online gaming. In this seminar, we’ll look at how social gaming can pave the way for an online gaming program and how social components can help build your i-gaming enterprise in the future.
Last year’s Social Media Boot Camp was full. Don’t wait to register.
he Social Media Boot Camp is in its third year at G2E. The communications platform has always been appealing to casino executives if only for its reasonable cost, but today it’s an essential tool for staying in touch with customers. Engineered by Masterminds, a New Jersey-based marketing and advertising agency, the Social Media Boot Camp has become a “must-attend” function at G2E. Held on Monday, September 23, the Social Media Boot Camp this year refines the message and takes it to the next level. Twitter, Facebook, Instagram, Pintrest… Experts at the Social Media Boot Camp will explain what each channel can mean to the successful marketing of a casino resort property. The Social Media Boot Camp is a full day of immersion into the mysterious world of social media, and when you come out the other side, your grasp of the benefits and potential of social media will be fully formed. This year’s sessions will go like this:
SOCIAL MEDIA BOOT CAMP MONDAY, SEPTEMBER 23 • 9:00AM – 4:15PM • Casino Connections: Social Media Today The day will begin with a look back at some of the important changes that have taken place in the social media landscape this past year. Which new social channels should your casino be aware of? What are the important changes that you need to know about on channels that you are already using? Next, we will hear from three casinos of different sizes and representing different jurisdictions. How do they scale their social media programs based on the resources available to them, 50 | G2E Preview 2013
session we will explore the best practices for producing engaging, memorable content for your casino. Hear from casino social media experts about what works—and what doesn’t—and share tips that your casino can start using right away.
and which channels and practices work best to meet their objectives? • Building Excitement: Traffic Driving Content Building a successful social media program that truly takes advantage of the medium has little to do with the size of your social communities. Rather, it is about engaging your followers in conversations about your brand so they can spread the word for you. But this is easier said than done, and many casinos continue to struggle with producing content that doesn’t, well, suck. In this
• Measuring Success: Social Media Benchmarks If you’re not benchmarking and measuring the success and progress of your social media program on a consistent and regular basis, you’re missing a valuable opportunity to prove its worth and improve upon past results. In this session, we take a look at how different casinos handle reporting and what metrics are truly the most important. The different platforms and programs will be reviewed, and how the metrics of each are alike and are different.
Speakers at the Social Media Boot Camp conduct interactive sessions and respond to real-life concerns.
• Best of the Best: 2013 Sherpie Winners The day will conclude with the announcement of the winners of the 2013 Sherpie Awards. These winners represent the best-ofthe-best in casino social media programs worldwide. Learn from the winners themselves as they present case studies on their winning efforts. For any casino marketer, communicator, executive or anyone involved with getting the word out about your casino resort, the Social Media Boot Camp is valuable resource that will return dividends again and again throughout the year… until the next G2E, of course!
Best of the Best 12TH ANNUAL GAMING & TECHNOLOGY AWARDS TO BE PRESENTED AT GLOBAL GAMING EXPO
The first-place winners for the Global Gaming Business Gaming & Technology Awards for 2012 were: Best Consumer Service Technology: Bally Technologies — iGaming Platform Best Productivity-Enhancement Technology: Bally Technologies — DM Tournaments Best Slot Product: Konami Gaming — Dynamic 5 Best Table Game Product or Innovation: Shuffle Master — House Money G&T AWARDS 2013
BEST CONSUMER-SERVICE TECHNOLOGY The category concerns technology that directly touches the customers. Whether it is an enhanced kiosk, a new player tracking system, reservations system, parking management system, or any other customerfriendly device, this technology directly impacts the experience of the patron.
The Bally Technologies team celebrates two firstplace honors at the Global Gaming Business Gaming & Technology Awards for 2012.
he industry’s most prestigious technology awards will again be presented at the industry’s largest and most important trade show and conference, Global Gaming Expo.
Global Gaming Business magazine has announced that the 12th Annual Gaming and Technology Awards will be presented on the Fashion Show Stage on the Exhibit Floor at G2E on Wednesday, September 25, 2013. The honors are designed to recognize and encourage innovation and technology in the rapidly changing casino industry. Roger Gros, publisher of Global Gaming Business, says the longevity of the Gaming & Technology Awards indicates that they are the gold standard for recognition of the industry’s technology initiatives. “The Gaming & Technology Awards have come to be recognized as the highest honor for technology companies,” Gros says. “By presenting the awards at G2E, the Global Gaming Business Gaming & Technology Awards are able to convey ‘Best of Show’ winners at G2E.” Thomas Loughran, vice president of Reed Exhibitions, the organizer of G2E, says the presence of the awards program 52 | G2E Preview 2013
demonstrates the organization’s commitment to excellence in the technology field. “The Gaming & Technology Awards have long been recognized as the top honor for gaming equipment suppliers,” he says. “By partnering with Global Gaming Business on this program, G2E is able to recognize the most innovative and progressive companies developing new technology today.” Nominations are still being accepted online in four major categories until August 19 (see sidebar). A prestigious panel of industry experts will act as judges for the awards, including: Claudia Winkler, senior vice president, professional services, NEWave; Rob Russell, gaming analyst, Regulatory Management Counselors, P.C.; Frank Neborsky, vice president of slot operations, Mohegan Sun; Gerhard Burda, president and CEO, ESCAPES Advisory Services; and Lindsay Stewart, vice president of electronic gaming, Sociedade de Jogos de Macau (SJM).
BEST PRODUCTIVITYENHANCEMENT TECHNOLOGY This category describes a technology that makes a job or task easier and more efficient. Examples could be an online accounting system, better technology for printing tickets on cashless slots, or an employee communications device that allows a property to better explain its programs to its workers.
BEST SLOT PRODUCT Judges select their favorite new slot product, be it a brand new game or a traditional game that has been updated within the past 12 months. What makes this machine or game a step forward technologically?
BEST TABLE-GAME PRODUCT OR INNOVATION The growth of table games continues to occur around the world and makes it important to recognize innovative developments in this area. In this category, nominations can be made for table games or any product related to table games. Nominations remain open until August 19. Companies wishing to participate should visit ggbmagazine.com and click on the G&T Awards button.
Online Outline THE iGAMING CONGRESS AT G2E CONTINUES TO ATTRACT THE TOP EXPERTS ON INTERNET GAMBLING
to i-gaming. There have been some tensions brewing, precipitated by some of the federal online gaming initiatives floated. But, it’s become clear that, in some states, the lottery will play the lead role in regulated i-gaming. The Shape of Things: How a Tribal iGaming Business Could Work Questions about the involvement of tribes in the i-gaming world usually revolve around “Should it happen?” At this session, experts will examine what a potential tribal i-gaming operation would look like.
At the G2E Conference on September 24 and 25, online gaming sessions get more specific. Session titles and takeaways include:
he theme of this year’s conference program at G2E is “convergence,” and no issue crosses so many disciplines and boundaries as internet gambling.
G2E Online Schedule for 2013:
• States of Online Gaming: The Regulatory Approach in Nevada and New Jersey Thursday, March 28, 2:00 p.m. - 3:00 p.m. • Drawing a Picture: How Online Gaming Works Monday, April 29, 2:00 p.m.-3:00 p.m. • How to Get a License: Operators & Suppliers Thursday, June 27, 2:00 p.m.-3:00 p.m. • New Frontier: How Online Gaming May Impact Tribal Government Gaming Thursday, July 25, 2:00 p.m.-3:00 p.m. • Marketing Bonanza: How Online Gaming Bolsters Customer Loyalty Thursday, August 29, 2:00 p.m.-3:00 p.m. • Tech Talk: What Is Needed to Get Started Thursday, October 31, 2:00 p.m.-3:00 p.m. • Ask the Experts: An Interactive Q&A Thursday, November 21, 2:00 p.m.-3:00 p.m. All sessions Eastern Standard Time
As they stay connected via G2E Online, online gaming interests can attend cuttingedge sessions offered during the iGaming Congress at G2E on Monday and the online gaming sessions during the regular conference program. The iGaming Congress represents a unique opportunity for landbased and online casino executives to interact and learn about the important develop54 | G2E Preview 2013
ments in the U.S. and beyond. Sessions at the iGaming Congress include: Momentum: Is It Building for State-byState Regulation in the U.S.? While some advocates still seek a federal solution, states are taking it on their own to tailor i-gaming regulatory models to meet their needs. At this session, veteran observers of the progress on a state level will discuss the prospects while an analyst delves into the cannibalization issue. Socially Acceptable: IAGA Session The International Association of Gaming Advisors will host this session, in which the ethical and legal ramifications of i-gaming will be discussed. Experience Counts: Lessons Learned in North America and Europe The U.S. is late to the game when it comes to legalizing online gaming. Thankfully, there are experienced players to help guide American jurisdictions. Canadian provinces have a jump on offering regulated i-gaming on the continent. European countries have been through many iterations of online gaming. The early experiences with online poker in Nevada will also be considered. Clash of Titans: Lotteries and the Private Sector Lotteries and casinos have always been like oil and water, particularly when it comes
Social Gaming: Gateway or Revenue Stream? • Can social gaming work for every casino? • Learn how free play works and how it applies to casino visits. Expanding Delivery Systems: Mobile and Tablets • Learn if handhelds can work in your casino environment. • How do handhelds change betting patterns? Will they replace VLTs? Payment Processing: Letting it Flow • What are the alternatives to credit cards? • How would e-wallets work? Poker Passion: What Makes a Great Online Poker Site? • Launching a poker site and marketing • Using social networks and play-for-free games to develop players Video Games: Will There Ever Be an Intersection with Gambling? • What video game lessons can be learned by the casino industry? • Will skill games become an increasingly important part of a casino floor? A View of the Customer: Armed with Data • Converting i-gaming players to real-life casino players • How online gaming can build your offline business Supply Side: Getting Licensed and Down to Business • Will online standards be the same as land-based? • What level of investment triggers a licensing requirement? For more information about the iGaming program, visit www.globalgamingexpo.com.
Fashionably Hip THE ULTRA LOUNGE UNIFORM FASHION SHOW AT G2E RETURNS WITH NEW EXCITEMENT
mployee uniforms are part of the image and brand of any casino resort. They are part and parcel of the arrival experience, any food-and-beverage purchase, all gambling transactions, and every personal interaction with hotel and casino personnel. Uniforms are the thread that ties up the overall resort experience.
And uniforms mean at least as much to the employees. They want to be proud of the resort that employs them and show the world that pride by wearing the uniform with respect and dignity. So, it’s no mistake that G2E each year presents the Ultra Lounge Uniform Fashion Show. Produced by Cintas, the industry’s leading uniform company, the fashion show demonstrates how uniforms can make the difference between a worker and a star. Each year, Cintas chooses a theme for the show. The 2012 show’s theme was “Industries,” with four major categories: • Modern Industrial: Think rock. A very grunge look featuring a lot of spandex, leather and plaid. • Luxur y: Really elegant. A lot of lace. More conservative and classy. • Native Elegance: Very earthy and tonal with little pops of color; even 56 | G2E Preview 2013
more conservative. • Resor t Revamp: Miami is a perfect example of what you’ll see with this style—very bright, energetic; attire that conjures up images of pools and palm trees. The theme for the 2013 Ultra Lounge Uniform Fashion Show focuses on the talented designers employed by Cintas. The designers are encouraged to bring as much of their own personalities to the designs of the uniforms as possible. They will design with a certain style, theme and/or property in mind, with uniforms focused on the food-and-beverage department—cocktail server, bartender, hostess—and the casino—dealers, supervisors, slots and poker. Karla Perez, the national director of gaming for Cintas, says even though casino owners have a specific brand and image they want to convey, the Cintas designers have a certain latitude when designing uni-
forms for a casino resort. “We’re very attuned to the casino’s brand and image,” she says. “We spend a lot of time with the casino owners discussing what they want to convey, both with the property and the employees. We ask them about their target market and how they want to be perceived in that market.” Perez says it’s unusual for any casino resort to stick with any uniform style for more than three years. “They understand that they can make a statement with new uniforms,” she says. “New uniforms also make the employees understand that management cares about them and wants them to look their best.” What is most important to employees, however, is comfort, says Perez, something that won’t change. “Gone are the days of full polyester uniforms,” she says. “Today we use soft, recycled materials to make sure the uniforms are not only attractive, but they are comfortable as well.” To ensure that comfort, Perez says the designers actually do the tasks of the employees for whom they are designing the uniforms. “We understand how the uniforms fit, what needs to be changed, and how they will wear,” she says. “It’s a labor of love for us to design for this important group of people.” So when you’re watching the Ultra Lounge Uniform Fashion Show (on Tuesday, September 24 at 1 p.m. and 3 p.m.), there’s a lot more behind those designs than simple sex appeal.
IN PARTNERSHIP WITH The Centers for Excellence in Gambling Research at The University of Chicago and Yale University.
ON GAMBLING AND ADDICTION
September 22 – 24, 2013
IN CONJUNCTION WITH
Venetian | Palazzo Congress Center at the Sands Expo and Convention Center, Las Vegas
Don’t Miss Your Chance to Save on a
Responsible Gaming Education!
Register by August 10 to take advantage of the early bird discounts to one of the world’s premier conferences on gambling disorders and responsible gaming. Don’t miss your chance to join industry colleagues, regulators, scientists and mental health treatment professionals at the 14th annual NCRG Conference on Gambling and Addiction to explore topics like: • How to develop and market responsible gaming programs • The impact of the Affordable Care Act on the treatment of gambling disorders • What regulators and researchers can learn from scientists about responsible gaming best practices • The efficacy of responsible gaming programs — both in person and online The NCRG Conference is conveniently co-located with Global Gaming Expo (G2E), and provides you with a unique way to build your education on responsible gaming best practices. Save even more on your NCRG Conference pass by adding it to your G2E registration at www.globalgamingexpo.com!
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Aristocrat Technologies NEW ERA
or 60 years, Aristocrat has been creating the world’s greatest gaming experience, every day. All around the world, players know and love Aristocrat’s games. Now at G2E 2013, Aristocrat raises the bar again with new titles, new features and new product diversity that will take the entertainment experience to the next level.
New creative offerings signal a new era at Aristocrat. Adding to the company’s outstanding creative and technical talent, Aristocrat recently recruited top industry designers Joe Kaminkow, Dan Marks and Scott Olive. Early results of their efforts will be in the spotlight at G2E with leading licensed titles, innovative game mechanics, player interaction and bonusing. Among the new games Aristocrat will introduce, the new Batman 1966 video slot machine will immerse players in all the kitsch, fun and tongue-in-cheek action of the landmark TV series, complete with video clips, hi-def sound and exciting game play. Zombies will be taking over casinos everywhere with Aristocrat’s new video slot The Walking Dead. Based on AMC’s hit TV series, the game will grab players and put them right in the middle of the show’s gritty post-apocalyptic world with a chance to escape with some major jackpots. Twice named the Best Game in the Goldman Sachs Slot Managers Survey, and named Best Slot and Luckiest Slot by readers of the Southern California Gaming Guide, Buffalo continues to be a runaway hit—and now the franchise is expanding with the allnew Buffalo Stampede, featuring progressive jackpots, higher multipliers and exciting new features while maintaining the essence of the original groundbreaking game. The new Wonder 4 Stars builds on the success of the popular Wonder 4 series, with a new feature allowing players to collect symbols for big wins during free games. Players can enjoy playing four of their favorite games 58 | G2E Preview 2013
at the same time, with free games also played in a four-window format no matter which game triggered the bonus. More Power is a new game category that builds on the strength of Aristocrat’s Reel Power category. In More Power, players collect symbols to unlock more ways to win during the free games, and they can unlock Super Reel Power for up to 3,125 ways to win.
Sky Rider and Temple of the Tiger are new entertainment-style games, the first from Aristocrat's Max Stacks expert, Dan Marks. These games have rich, eye-catching graphics that stand out on the floor. Beyond the casino walls, Aristocrat offers the award-winning nLive virtual casino solution. Named one of the Top 20 Casino Technologies, nLive is a custom B2B online gaming solution with exciting online wagering, social gaming and managed services. Designed to match a casino’s branding, Aristocrat’s nLive virtual casinos feature a perfect mix of the best slot and table games, a new relationship between Aristocrat and Ongame poker network and an established RGS allowing for future superior content integration. nLive casinos are protected with best-ofbreed geolocation and age-verification technologies, and nLive sites are linked back to the property’s brick-and-mortar CMS system,
giving operators an insightful view of players and the ability to reward them for their play, wherever they play. Increasingly, operators in North America trust their gaming operations to Aristocrat’s award-winning Oasis 360 system. At G2E 2013, Aristocrat will show inventive new Oasis 360 modules, starting with nCompass 2.0. This innovative, interactive solution has an easy-to-use and customer-friendly taskbar and expanded attractor windows that combine ease of use with keeping the game in clear view. nCompass 2.0 gives operators a huge range of configuration options, including customizing the entire look and feel to match the property’s brand. Next, the business intelligence Cloud Solution Powered by nVision is an exceptional B.I. solution that makes decision-making better, faster and more informed. With Cloud Solution, operators can get all of the benefits from nVision B.I., while Aristocrat analysts gather crucial information from across a property to deliver wanted, timely, valuable data. Server-based gaming comes to life with Aristocrat OnDemand, featuring the easiestto-use interface in the industry. It also offers exclusive features like a link to Oasis 360 BlackBart for seamless accounting updates, forced max lines and forced minimum bets and highly configurable Aristocrat content. And because it is remote-driven, there is no need to touch any machine at all. Incredible new games, the world’s best system and award-winning online gaming solutions come together at G2E in Booth No. 1141.
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Aruze Gaming America PERFORMANCE MATTERS
ruze Gaming America, Inc. is one of the fastest-growing equipment suppliers in the gaming industry. The company’s accelerated growth is backed by a proven development team that prides itself on delivering games with superior performance, including distinctive stepper slots, leading communal play, stand-alone G-ENEX video machines and innovative multi-station products. At this year’s Global Gaming Expo, Aruze will accelerate its momentum by showcasing an impressive lineup of new themes. play the award winning G-Link titles Many “seriously fun” machines will be Amazon Fishing, Rich Life and, Aruze introduced on the floor at the Global Gaming’s newest addition, Sinbad. Gaming Expo in Las Vegas this coming Amazon Fishing embodies Aruze September, reflecting the credo Aruze folGaming’s Reel Feel Gaming Technology lows for its customers, “Performance and generates regular player interaction Matters.” This bold statement reflects with the “Choose Your Bait” option, where Aruze’s consistent history of delivering bigger bait results in bigger games that outperform the fish and higher volatility, competition and a confidence Many “seriously fun” while smaller bait appeals to that its new product offering machines will be introduced players seeking less volatile will yet again raise the peron the floor at the Global payouts. formance bar. Aruze will also showcase Building on the popularity Gaming Expo in Las Vegas Sinbad, the newest release in of its Innovator steppers feathis coming September, the G-Link series. Sinbad, like turing Radiant Reels, Aruze reflecting the credo Aruze folits predecessor Rich Life, is a Gaming will introduce a new lows for its customers, two-player communal game series featuring the 4+1 Reel. Matters.” “Performance offering stand-alone and headThe Multi-Action Extra Reel to-head competition events format utilizes a mechanical displayed on a 60-inch LCD monitor. fifth reel to add bonus multipliers, anticipaAruze will launch a host of new titles in tion indicators and free games to the fourthe stand-alone video G-Series segment. reel base games. As seen in Aruze’s Golden Newcomers in the Ultra Stack series Frontier game, the symbols appearing on Diamond, Diamond Jackpot, Bison and the Extra Reel change from multipliers to Panda Jackpot will add to the success of free game awards to bonus indicators at varUltras Stack Lion and Ultra Stack Dragon. ious times in the play session. Other G-Series games on display will Both the Innovator and the Innovator include King Eagle, Ramses, Monkey Deluxe product lines utilize Radiant Reels, Adventure and Wolf 500G. the industry’s largest standard reel mechaRounding out Aruze Gaming’s booth nism. Radiant Reels create distinctive player excitement with hundreds of full-color LED are its ever popular G-Station products. lights, ultra-high-speed spinning mechanical Aruze Gaming will display its award-winning Lucky Big Wheel and Shoot to Win reels, and multi-directional spins. Howling Craps. The Lucky Big Wheel will be shown Wolf, Circus Clown, Brilliant Seven and in a 10-station configuration, but it can Blue Wings are among the new Innovator have up to 50 stations linked to the Luck Deluxe and Innovator titles on display. Big Wheel. Attendees of this year’s show can also G2E Preview 2013 | 59
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Bally Technologies DRIVING INNOVATION
ounded in 1932, Bally Technologies is the oldest slot manufacturing company in the world, getting its start with the invention of the Ballyhoo arcade game and debuting the Bally Baby slot machine four years later. For more than eight decades, Bally’s innovations, people and values have had a real and lasting impact on the global casino gaming industry.
Today, Bally Technologies has evolved to become one of the leading suppliers of games, systems and mobile and interactive technologies for the worldwide casino gaming market. The first gaming company traded on the New York Stock Exchange in 1975, Bally recently achieved record revenue of $880 million for FY2012. The company maintains more than 25 offices around the world and employs about 3,200 people, with more than 50 nationalities represented in its employee base. Bally leads the industry in innovation, winning
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more than 50 innovation awards for pioneering technologies over the past four years, as well as prestigious international awards for customer service and support and for being the most innovative gamingtechnology manufacturer. Bally Technologies has recently launched a series of video slot games based on world-class brands: NASCAR, Pawn Stars, The Beach Boys, Michael Jackson King of Pop, Betty Boop’s Fortune Teller and Grease. Bally also is bringing to market a host of new for-sale content for the Pro Series cabinet family, which includes an array of outstanding new play mechanics, clever themes and secondary bonus U-Win events on the industry’s only iDeck touchscreen button deck. Bally’s systems business is flourishing as well. For the first time, the company has brought the power of a licensed brand to systems with Virtual Racing NASCAR. Another first is that a brand has been represented in both the Games and Systems divisions. The company’s Elite Bonusing Suite, along with Virtual Racing and DM Tournaments applications, have enabled casinos to deliver powerful, floor-wide player entertainment that drives coin-in, carded play, new players club signups and revenue. Using Bally’s iVIEW Display Manager player-user interface combined with the Elite Bonusing Suite’s DM Tournaments solution for floor-wide slot tournaments, Mohegan Sun casino resort in Uncasville, Connecticut broke two world records on April 27, 2013 for the “World’s
Largest Slot Tournament” and the “Most Slot Machines Running the Same Game Simultaneously,” with 3,001 players participating and $100,000 in prizes. Two weeks later, using Bally’s Elite Bonusing Suite Virtual Racing NASCAR technology, Mohegan Sun achieved a third world record on May 11, 2013 for the “Most People Playing a Casino Virtual Racing Game,” with 4,230 players selecting their favorite NASCAR driver and cheering him across the finish line for free-play prizes. Adding to the successes in land-based gaming and casino systems, Bally Technologies was the first licensed in the United States as an interactive gaming system manufacturer and service provider. With online play-for-free and wager-based gaming expanding globally, Bally has positioned itself as a trusted partner and innovative leader in the internet, mobile and social gaming industry through its Interactive Division, giving casinos a single view of the player across online, mobile and traditional land-based gaming platforms. In the mobile area, Bally provides a custom, cloud-based mobile platform for concierge casino apps and mobile websites. Bally’s open iGaming platform enables casinos to deliver play-for-free and wager-based poker, table games, video slots and sports betting and choose from best-of-breed content and a library of interactive games based on Bally’s proven land-based game content. With record revenues, world-class brands, systems helping to set world records and the clear choice for interactive gaming solutions, Bally Technologies continues to deliver on its commitment to be the best supplier of innovative and quality technology-based products and services to the gaming industry—connecting casino operators’ entire gaming world. NASCAR _ NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, Inc. NASCAR® is a registered trademark of NASCAR, Inc.; Pawn Stars— ©2013 A&E Television Networks, LLC. All rights reserved. Pawn Stars, HISTORY, the “H” and their associated logos are trademarks of A&E Television Networks, LLC. Gold & Silver and its associated logos are trademarks of Gold & Silver Coin Shop, Inc. All rights reserved. Betty Boop’s Fortune Teller©2013 King Features Syndicate, Inc.™ Hearst Holdings, Inc. www.BettyBoop.com; Michael Jackson — © 2013 Triumph International, Inc. under license from Bravado Merchandising. All rights reserved. GREASE — © 2013 Paramount Pictures. All Rights Reserved.
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International Game Technology GLOBAL LEADER
lthough International Game Technology’s origins as a private company date back to the early 1950s, the company’s decision to go public in 1981 signaled its intent to do business on a global scale. IGT’s “foot in the door” had arrived a few years earlier with the success of its revolutionary gaming product, the video poker machine.
Since 1986, IGT has been a global leader in casino gaming entertainment, and continues to transform the industry by translating casino player experiences to social, mobile and interactive environments. International Game Technology once again plans to advance ahead of the pack this year at G2E in Las Vegas, giving all attendees the opportunity to experience how the company is once again leading innovation in the industry. IGT has been recognized in various areas of business, including winning prestigious awards such as Slot Manufacturer of the Year, a top honor at the International Gaming Awards, where the company also took home the prize for the DoubleDown Casino Partner Program, which gives casino operators the opportunity to deliver social gaming entertainment to their players when they are online. IGT has also been acknowledged internationally at the Totally Gaming Awards in London for the Best Remote Product, with the Remote Game Server (RGS), which provides casino operators with a solution that gives access to IGT’s library of mobile and online casino games with a single integration. In addition to prize-winning games and gaming solutions, IGT has also received numerous accolades in the media for the company’s engaging lineup of convergent solutions from land-based games which include some of the top licensed content available to player-favorite core titles, many of which can also be found on IGT’s online and social platforms. IGT has long been a pioneer in the
gaming industry, and continues to deliver new, entertaining and transformative gaming experiences. IGT’s leadership and product development, including the nearly $200 million dedicated annually towards research and development efforts, has helped to shape the industry and further advance the products and games that are available in the market today. As part of this industry-shaping legacy, IGT continues to focus on pursuing new markets, including interactive. Reflecting levels of growth in the industry’s fastestexpanding sector, the IGT RGS echoes the
significant and continued investments made by IGT’s Interactive Division. The acquisition of DoubleDown Casino, the world’s largest online social gaming casino and a top-three-grossing game application on Facebook, has also been a tremendous step in the path of innovation as over 1.7 million people play DoubleDown games for fun either on
Facebook or on mobile devices. DoubleDown’s most recent accomplishment is the expansion of IGT slot games into the global market with releases in French, German and Spanish languages, with plans to expand further into Italian and other languages by the end of 2013. Across the company’s international segment, it has increased the quality and quantity of its localized content, driving a better player experience and spurring standouts in IGT’s market-attuned game themes. Internationally focused titles such as Tango De Oro and Money Idol offer region-specific content as well as math models specifically designed for regional players. New items such as the IGT Game Changers, which allow multi-level progressives to be added to core themes, give players more enjoyment while helping operators increase profitability with industrybest configurability options and a robust base-game pipeline. The company’s video poker catalogue gives poker fans innovative challenges with new titles such as Crazy Times Pay Poker, Tap House Poker, the newfangled Texas Hold’em Pro and novel releases in the Game King lineup, just to name a few. Additionally, IGT’s casino management systems solutions bring performance and exceptional player experiences to every size floor when IGT Advantage is combined with the power of industry-leading sbX products such as sbX Floor Manager, sbX Analytics, Service Window and other integrated bonusing and management applications. And, in a constantly growing list of jurisdictions which allow it, the IGT Cloud gives operators access to cutting-edge cloud-based applications such as sbX Analytics for robust reporting and sbX Floor Manager for seamless management of game content and access to the largest game theme library in the industry. For more information on IGT’s lineup of games and gaming solutions, visit the company during G2E at Booth No. 2241.
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JBA Consulting THE ART OF ENGINEERING
esign engineering—at least for the gaming business—is an art as well as a science. It has to be. Gaming is among the most creative industries in the world, yet the most exacting. Casinos and resorts, and the systems within them, have to work, they have to be safe and secure, yet they have to provide a unique, exciting experience for their guests.
“We approach engineering as a discipline,” said Mike Schwob, principal and manager of acoustical engineering at JBA. “We see each building as a system and our solutions as a synergistic part of that system.” That being said, Schwob and his team are artists as well, helping, for example, to make Hakkasan, the new restaurant and ultra-club at the MGM, the over-thetop experience that it is, by optimizing the acoustics within the structure and isolating the sounds of its music and crowds from the rest of the property. JBA Trusted Advisors take the same creative yet disciplined approach to MEP (mechanical, electrical and plumbing), security and surveillance, master planning, fire protection, telecommunications, audio and video systems, sustainability and data center design. They’ve worked on some of the most challenging projects in the industry, including the Cirque du Solei Ka Theater, the Shark Reef at the Mandalay Bay and the City of Dreams in Macau, China. Steven Fisher, senior design consultant and director of operations for JBA New Orleans, has designed security and surveillance systems for casinos and resorts around the world. He said every gaming project has its own unique challenges. For example, Fisher said, “We are working on a project in Asia now where the client has asked us to put cameras all the way to the guest room doors. That is outside the norm, yet in this location there is a concern with guest safety that overrides privacy issues.” Of course, in a casino the biggest issue is accountability, and Fisher has designed systems with hundreds of high-definition cameras capturing every detail of every game and every exchange or movement of cash. He also includes elaborate access control systems designed to eliminate the opportunity for theft. “Still, our goal is always to enhance how our clients do business, not make them change in order to fit 62 | G2E Preview 2013
our standards,” Fisher said. In fire protection, the issue often is to create a safe and effective system that meets the spirit and intent of the fire code, if not always its exact wording. “To a large degree, the codes were designed for buildings built like boxes,” said Allyn Vaughn, JBA president. “Yet we work on complex projects where someone has to understand the situation on a deep level.” The fire code takes these situations into account, providing a process where the engineering consultant can provide alternative means of protection and prove that they will be effective. To create the complex, creative yet practical building designs needed for the gaming industry, the engineering firm must foster an unusual degree of cooperation between engineering disciplines. “Ten years ago, there were separate equipment rooms for data, telecom and audio-visual, because each used its own cable infrastructure,” recalled David Wells, manager of technology design services for telecommunications, security and surveillance. “Today we create one
Ethernet backbone with a rack for AV, a rack for security and a rack for voice/data, then make sure the data center will fit the needs of all of the technology service departments.” Founded in Las Vegas in 1966 by engineering visionary Ralph Joeckel, JBA grew with the gaming industry, securing work on more than 90 percent of the casinos and resorts in Las Vegas, as well as newer projects around the world. JBA has been an industry leader and standard-setter for many decades—for example, helping to rewrite the Nevada fire and life safety codes in the 1970s. “The larger resorts and casinos all have extremely knowledgeable people who hold you to a very high standard,” said Aaron Miller, manager, technology design services for audio visual and integrated systems. “To be able to thrive in that environment, to satisfy these customers and to earn their loyalty, speaks volumes about our company.” YWS Architects Principal Tom Wucherer added, “We’ve worked with JBA for more than 25 years on all kinds of big projects, including the Mirage, Treasure Island and Bellagio. I like going to JBA because I know they grasp what we’re trying to do, I know they will help us make it happen and I know they will get it done right.”
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Konami Gaming, Inc. FUN WITH A PURPOSE
ounded in Osaka, Japan in 1973, the Konami Corporation has focused on maximizing customer satisfaction by providing the highest level of products and services—products designed to convert people’s free time into valuable time through entertaining experiences. Konami’s entertaining products are built with a dedication to quality design and manufacturing.
Under the slogan “Born From Fun,” Konami will introduce an array of new games and systems products that deliver on this brand promise and demonstrate that fun truly is in the company’s DNA, creating some of the highest-performing products in the industry. At G2E, visitors will see the next generation of fun from Konami. New Cabinets The booth will feature recently released successes like the Podium Goliath, which already is performing at casinos that typically have been deploying it in pods of three, end banks or as stand-alone units. G2E guests also will preview for the first time the newest edition to the Podium family, Podium Monument—a standard Podium base enhanced with an oversized top box for greater attraction and entertainment. The cabinet leverages exclusive top-box themes like Snow Stars, and also is available with the full library of KP3 titles paired with an all-new four-level progressive, Quick Strike Quad. With the Rapid Revolver, Konami breaks with convention and presents two distinct gaming concepts fused into this single cabinet. The Rapid Revolver cabinet combines a video reel experience with six vertically mounted spinning reels in an oversized top box, surrounded by synchronized, high-impact sound and lighting. Dynamic 5 Upright offers a new upright cabinet, combining the best attributes of mechanical reels and video interaction. Bright lights and integrated sound immerse the player for a unique and entertaining experience.
New Progressives The next generation of Konami linked progressive games is Genie’s Power, which features a multi-stage bonus event with independent jackpot levels. Konami also will launch Gigantic Wheel of Winning, a progressive exclusively on the Podium Goliath cabinet. This mystery stand-alone progressive is designed to attract casino guests with its oversized spinning wheel graphics and double-up bonus feature. Quick Strike Quad is a four-level version of Konami’s proven standalone progressive, Quick Strike. Launching exclusively on the Podium Monument, players now will have four levels of “must hit” mystery rewards. New Themes Konami has recently released several new math games including Solstice Celebration, Dragon’s Law, Seven & Flames Hot Boost and Sovereign Lion. Some notable new themes with new game mechanics are Love
Stacks, Warrior’s Gate and Spellbound Princess; each harnesses the new Ultra Reels game mechanic. Operators also will be able to preview Norbert the Dragon in two new Passport to Riches themes, Gold of Olympus and Opulent India. T h e S yn kr o s S y s t e m The new Synkros gaming enterprise management system has been gaining traction since it was unveiled at last year’s G2E. The award-winning Synkros delivers marketing horsepower on the most stable and reliable platform in the industry. Installations of Synkros are taking place each month as operators have commented how the system—which is the evolution of the Konami Casino Management System—can provide improved business results. True-Time Tournaments recently was recognized as one of the year’s most innovative systems products based on its ability to offer player-on-demand tournaments via a proprietary True-Time Windowing technology. Response from operators who have experienced True-Time Tournaments has been universally positive; they comment on the power of a system-delivered bonusing tournament that can be played on demand by players who visit the property, earn a pre-established number of points, sign up for a new card or celebrate a birthday. For more information, visit Konami at G2E Booth No. 1154.
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Multimedia Games PLAY LOUDER
ultimedia Games will continue to “Play Louder” at G2E 2013, with the unveiling of the latest installment to the Player Cabinet Series; new additions to the premium product series High Rise Games; the new feature Must-Hit Jackpots, showcased on a variety of games such as the player favorite Carnival in Rio 2; and new holiday-themed outof-revenue games for the award-winning TournEvent.
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G2E also will play host to the industry’s first-ever nationwide slot tournament, National TournEvent of Champions, as Multimedia Games brings more than 85 players from more than 75 casinos across the country to battle it out for the crown and a share of $250,000. Launched by Multimedia in March 2013, NTOC will have traveled more than 20,000 miles in its search for the nation’s best tournament
this year with more game themes, such as Moby Dick, Crystal Jackpots Orient Express and Crystal Jackpots Queen of the Desert. New titles—Carnival in Rio 2 and Blazin’ Streak featuring MustHit Jackpots, the newest innovation from the Austin-based slot manufacturer—also will be launched at G2E. These titles not only have “2 for 1” paylines, where all 100 paylines are available on a 50-credit bet, but
player by the time it reaches Las Vegas for the championship event. Learn more about this trailblazing slot tournament competition at www.tournevent.com. Building on TournEvent’s operator efficiency updates from last year, Multimedia Games will debut a new control center, holiday-themed outof-revenue games and new user interface options with this latest version of the slot tournament system. Multimedia also will continue to expand its High Rise Games Series
players now can watch their jackpot meters roll up as each game play brings them closer to the Must-Hit amount and their jackpot prize. Multimedia’s Play Louder advertising campaign gets a new look this year at G2E with “This Is How You Play Louder,” a message aimed at the exciting Multimedia gaming experience. More than 100 games, such as Arriba, Zombie Outbreak and Hotter N’ Hell, also will displayed at the Multimedia booth.
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Williams Interactive ALWAYS IN PLAY
hrough internal development, acquisitions and alliances, Williams Interactive has established expertise and capabilities required of a best-in-class global i-gaming supplier. In real-money and free-play jurisdictions, at home or on the go, Williams Interactive provides end-to-end platforms, products and services designed to empower your operation to keep players in the game.
Since its 2012 formation, Williams Interactive has built on WMS’ rich history of innovation in content and player entertainment. The company has launched dozens of wagered games to online players across Europe through its Remote Game Server, and as part of the winning response to the Delaware State Lottery online gaming RFP the company will leverage its Remote Game Server to provide Delaware i-gaming players access to its growing portfolio of beloved online slot themes. The company also launched and manages the ongoing success of JackpotParty.be, a white-label online casino built and run on behalf of Europe’s largest land-based casino operator. In U.S. markets, the launch of the Play4Fun Network is building engaged online player communities for land-based casinos ahead of real-money wagering. Whether casinos want to start with lowrisk, affordable first steps or take online opportunities to the limit, Williams Interactive has the platforms, products, services and experiences operators need to maximize the opportunities presented by the emerging i-gaming industry. In jurisdictions where real-money online wagering has yet to be regulated, Williams Interactive offers the Play4Fun
Network, a first-of-its-kind white-label igaming and marketing platform designed with the tools and capabilities that empower land-based casinos to build an engaged online player community across desktop,
tablet and mobile devices. Through integration to any major player loyalty system, Play4Fun Network provides casinos a 360-degree view of players’ activity, online, on their smart phones and on the casino floor. Robust marketing capabilities allow casinos to leverage this incremental player data to easily create campaigns and promotions personalized to targeted player groups based on activity, loyalty tier and more, delivering hyper-focused offers directly to players’ mobile devices. Learn more about the Play4Fun Network at www.williamsinteractive.com/p4f.
In jurisdictions where real-money wagering is legalized, Williams Interactive offers a white-label premium iGaming Platform, built on an open architecture and designed to maximize online gaming potential for established land-based casinos looking to move their brand online or startup businesses aspiring to build a leading position in i-gaming. Williams Interactive can also provide operators with an end-to-end Managed Services solution, covering everything from fraud and risk controls to customer service and other back-office operations, managed by a veteran team with proven i-gaming experience to assist with player acquisition, retention and monetization strategies and execution based on an operator’s specific goals. Established online casinos can access a robust pipeline of casino and sports book content delivered through the company’s proven Remote Game Server. It offers dozens of games accepting wagers with top-tier online casino operations, and recently launched games including The Wizard of Oz Ruby Slippers and KISS: Shout it out Loud! (built on the hit Colossal Reels game engine), ranking among top performers at multiple casinos, joining the ranks of proven games like Zeus, Gold Fish, Bruce Lee, Super Jackpot Party and more. Visitors to the Williams Interactive booth at G2E will experience a full suite of turn-key platforms, products and services that can maximize success from their i-gaming efforts. They can also engage with the company’s premium real-money mobile wagering solution, and learn about the scalable white-label online casino platform. G2E attendees can also experience firsthand new themes, game engines and licenses launching this year, including a new triple-A brand, game engines never before seen online, and exciting new themes like The Wizard of Oz Wicked Riches, Bier Haus and Bruce Lee: Dragon’s Tale, designed to keep players “Always in Play.” Learn more about Williams Interactive at www.williamsinteractive.com and visit the Company at G2E to discover the solutions needed to enhance operations through innovative, proven i-gaming platforms, products and services. G2E Preview 2013 | 65
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WMS Gaming VARIETY AND PERFORMANCE
t G2E 2013, WMS will show its commitment to the global market through a lineup of products that offer a broad array of unique and dynamic entertainment experiences, all designed to set new standards for lasting performance. WMS continues to separate itself from the competition by combining visionary premium content with leading software, hardware, delivery and service excellence to bring innovative and differentiated gaming experiences with broad player appeal.
This year at G2E, WMS will showcase distinct platforms and different cabinet configurations, each fully supported by an extensive library of games, to bring customers and players a wide variety of unique player experiences. WMS is delivering on its promise to bring customers more high-performance products, with solid examples including the Colossal Reels and The Lord of Rings three-reel mechanical series, and the Blade and Gamefield xD cabinets. At the root of WMS’ dynamic offerings is the extensive research conducted to bring these products and solutions to market. The Blade and Gamefield xD cabinets are WMS’ most thoroughly researched products. These cabinets are only the latest examples of WMS products that have exceeded expectations in unique ways and are delivering strong performance, all as a result of WMS listening to customers and players. The sleek new Blade gaming cabinet, honed by player insights and casino operator feedback, is WMS’ next-generation for-sale cabinet. The Blade cabinet seamlessly integrates a cutting-edge cabinet design, the amazingly fast CPU-NXT3 processor, and a diverse library of content. Its entire suite of content and play mechanics is
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tailored to the cabinet’s tighter, more connected set of high-resolution displays, which are designed to be highly effective in grabbing players’ attention. In fact, the Blade cabinet is already making an impact. On highly competitive, geographically diverse slot floors, nearly all Blade themes are delivering extraordinary performance. The growing portfolio of products designed specifically for the Blade cabinet will be on display at G2E. This robust library of dynamic content will also feature the player-focused Bonus Guarantee and Wager Saver feature mechanics, developed exclusively for the CPUNXT3 platform content through extensive player and customer research. Also highlighted at G2E will be the Gamefield xD cabinet, which is already taking slot floors by storm and quickly proving to be one of the industry’s strongest-performing platforms. The cabinet’s dual vertical 32-inch superhigh-definition screens are seamlessly constructed to create a visual playground. This unrivaled field of view allows game play to stretch onward and upward while creating unprecedented player interaction never before possible on the casino
floor. This product will be showcased at G2E with some of the latest premium brand executions to build on this successful platform, including the popular Iron-Man and Beetlejuice brands. WMS is bringing industry-changing gaming innovations to many timeless iconic consumer brands, allowing customers to leverage built-in player loyalty for those brands. New brands such as Ferris Bueller’s Day Off, as well as the latest executions of Willy Wonka & the Chocolate Factory and Monopoly themes, are just a few of the popular brands that will come to life at G2E through WMS innovations designed to drive differentiation on the casino floor. G2E also will be a chance for WMS to show how it is supporting customers around the world. Through a stronger focus on local needs and preferences, the development of multi-game solutions, increased local area progressive offerings, an expanded global team and improved global facilities, WMS continues to build its global support and brand presence. In the last year, WMS has reestablished its position as an industry leader by launching some of the highest-performing products currently on the casino floor. As WMS heads into G2E 2013, its dedication to the products, industry and customers will shine through with an exhibit that showcases an industry leader delivering on an exceptional vision. With this strong foundation, WMS will continue to deliver meaningful results for years to come. For more information, visit www.wms.com/now, www.youtube.com/wmsslots or www.twitter.com/wmsgamingnews. Beetlejuice ™ & © Warner Bros. Entertainment Inc. (s13) Ferris Bueller’s Day Off TM 2013 Paramount Pictures. All Rights Reserved. G2E is a registered trademark of the American Gaming Association and Reed Elsevier Inc. Used with permission. Iron Man, Marvel, and all related characters, TM & © 2008-2013 Marvel Entertainment, Inc. and its subsidiaries. All rights reserved. MONOPOLY is a trademark of Hasbro. Used with permission. ©2013 Hasbro. All rights reserved. The Lord of the Rings © 2013 New Line Productions, Inc. All rights reserved. The Lord of the Rings: The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The Lord of the Rings: The Return of the King and the names of the characters, items, events and places therein are trademarks of The Saul Zaentz Company d/b/a Middleearth Enterprises under license to New Line Productions, Inc. WILLY WONKA™ & © Warner Bros. Entertainment. (s13) ©2013 WMS Gaming Inc. All rights reserved.
THE GAME IS CHANGING. TRACK THE TRENDS AT G2E. SEPTEMBER 23-26, 2013 THE SANDS EXPO & CONVENTION CENTER | LAS VEGAS, NEVADA &9)*#*544&15&.#&3t$0/'&3&/$&44&15&.#&3
CHANGE IS GOOD WHEN YOUâ€™RE READY FOR IT: LEARN TO ANTICIPATE BEFORE YOUâ€™RE TAKEN BY SURPRISE. At G2E, youâ€™ll find the hard-hitting strategies, essential education and unparalleled networking that are indispensable for predicting upcoming opportunities and unforeseen challenges. Depend on G2E to get you ahead of the trends and the competition. For more information and to register: www.globalgamingexpo.com/ad
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Acres 4.0 LEAVE IT TO KAI
ver the past 30 years, John Acres has founded three gaming companies—EDT, Mikohn and Acres Gaming—where player tracking, advanced progressive jackpot systems and bonusing were invented. In 2007, he began Acres 4.0 to reinvent casino gaming. In the last year, Acres 4.0 did it again through the creation of the world’s first virtual casino assistant manager, “Kai.” Kai helps casinos reduce costs, improve employee satisfaction and make players happier. Kai knows all of a casino’s team members, their skills, assigned work areas and current tasks. Using this information, he “listens” to the casino’s slot system and instantly detects machine service events—hand-paid jackpots, ticket-paper empties, bill jams, etc.—and dispatches the most qualified, available employee to respond. When the floor is busy, Kai can even prioritize player needs according to worth: Valuable players receive immediate attention, while ensuring no one waits too long for help. Kai also knows the player’s name,
making courteous personal greetings the rule rather than the exception. Kai measures each employee’s performance and keeps managers informed of what’s happening on the floor at every moment of the day, so they can better plan staffing levels, improve training and conduct more objective employee reviews. Kai’s DNA includes more than a century of casino innovation, and he already has significant work experience on real casino floors. Here’s a sampling of what his current employers are saying: “I love Kai because he makes sure service calls are being shuffled out to everyone equally.” —Adrianna Garcia, assistant director of slots, Casino Del Sol Resort
“In this business time is money and Kai has managed to give us more of both.” —Art Navarro, general manager, BlueWater Casino & Resort “Web-based installation. Automatic updates. Kai couldn’t be easier.” —Donavan Durbin, director of IT, Santa Ysabel Casino To meet Kai at G2E, visit email@example.com to set up an in-person meeting at the Acres 4.0 offices.
American Gaming Systems IT PAYS TO KNOW
t is an exciting time at American Gaming Systems as G2E approaches. The growing company has roots in the gaming industry dating back to 1996 as a manufacturer and operator of gaming machines with more than 8,000 units now in operation. The current AGS portfolio of products includes Class III and Class II machines, wide-area progressives and specialty games; the company also has plans for aggressive expansion that will give casino operators new machine options and creative new content. To that end, AGS has made a key addition to its executive team, announcing Ken Bossingham as the new chief operating officer. He will be responsible for AGS’ U.S. operations, including manufacturing, service and installation, call center, sales and marketing. This year, AGS’ “It Pays to Know”
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series of games will be the centerpiece of its G2E presence. These games utilize trivia to involve the player, creating an engrossing experience that keeps players engaged. The first title in this series is “Ripley’s Believe it or Not!,” which launched this summer. AGS will display the next game in the series—“Are You Smarter Than a 5th Grader?”— at G2E. A proprietary 3-D graphics engine and AGS’ Roadrunner platform— which features an accelerated video frame-refresh rate, producing crystal-clear graphics and superior gameplay features—power the “Are You Smarter Than a 5th
Grader?” game. Roadrunner also allows AGS to develop both Class III and Class II titles that give players the same entertainment experience, and boosts AGS’ commitment to support its Class II customers and markets. The AGS team wants to take a moment to recognize some incredible work from the recent past. The team in Oklahoma City survived and worked through the devastating tornadoes, inspiring everyone with their commitment and drive. They exemplify perfectly the dedication AGS has to its customers, many of whom were greatly impacted as well by the tornadoes.
C CO OM M PA PA N NY Y P PR RO O FF II LL EE S S
Ainsworth A WINNING PLAY
insworth’s latest lineup of innovations and entertaining GamePlus products are set to deliver “A Winning Play.” G2E 2013 will showcase Ainsworth’s latest innovation-inspired products. Reels of Wheels, King Spin, Vegas King and Cash Challenge will be showcased in the eye-catching A560 Wide Boy cabinet. The high-definition graphics are encased in a 32inch LCD top box displaying a unique multiwheel feature. The wheels will appear to initialize the Reels of Wheels feature, in which visually spectacular wheels spin to determine special wild symbols linked to all five reels. Reels of Wheels builds anticipation with eight free games providing guaran-
teed wild symbols and accumulating wild multipliers, multiplying wins up to five times on reel 3. In addition, Reels of Wheels continuously rewards with four levels of rapid-triggering, stand-alone progressives, featuring a $5,000 grand pro-
gressive jackpot. Ainsworth also will premiere several new titles in its signature GamePlus product line: Quad Shot, Double Hit, Triple Shot, Play 100Lines/50Lines/40Lines and
High Denom. Two new brands also will be introduced: Wheel Winner and Crazy Ways. “Ainsworth is committed to producing a quality pipeline of must-have, highperforming games,” comments Scott Clarebrough, group general manager, strategy and development. “Combining leading technologies and platforms with entertaining gaming content, Ainsworth’s products are sure to deliver ‘A Winning Play.’” The Ainsworth team will present its latest star attractions at its G2E Booth No. 1665, together with the industry-leading GamePlus range. For more information, contact John Glaser, 702-524-9004, email firstname.lastname@example.org or visit www.ainsworth.com.au.
Alto Gaming CREATIVE SOLUTIONS
lternative Gaming Solutions (Alto Gaming) is a U.S.-based company offering innovative products and solutions for the gaming industry. The company brings a creative and nonconventional approach to the product and game design process, aiming to provide differentiation and unique player experience. The company team bundles together more than 40 years of gaming experience with the drive and enthusiasm of younger professionals. Alto Gaming offers a variety of new video slot products for the North American market, including licensed video slot games and products. Among those are the premium-branded Penthouse Slots video slots, licensed by Casino Technology. This exciting branded video slot suite is offered as a multi-game set of five differ-
ent games in two different releases— Penthouse Slots multi-game and Penthouse Slots Ultima multi-game. Soon new, very interesting and different series of games from the Penthouse Slots series will be launched by Alto Gaming. Other successful video slots series offered by Alto Gaming include the Gamopolis series multi-game. Gamopolis will be launched in several new versions, including a mix of new games especially developed for the U.S. market, together with games already proven successful. All products that will be presented during G2E this year answer all necessary gaming standards and requirements and are certified and fully compliant. Alto Gaming will welcome clients and partners at G2E at Booth No. 4361. For more information, contact Alternative Gaming Solutions at 702-263-0774 or visit altogaming.com. G2E Preview 2013 | 69
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BMM Testlabs TESTING VETERAN
MM Testlabs is the longest established and most experienced private independent gaming certification and testing laboratory in the world, providing professional technical and regulatory compliance services to the gaming industry since 1981. BMM has the capabilities to test and certify any and all gaming products utilized the world over. Whether it’s Class III casino-style gaming, video lottery terminals, traditional lottery, Class II or interactive gaming, BMM’s seasoned team of global professionals is ready to assist the industry in meeting its testing and certification needs. BMM works closely with regulators and gaming manufacturers to ensure that any product that has been tested and receives certification has met the most rigorous standards required in the applicable jurisdictions. This is all done within the
framework of a quality management system based upon ISO/IEC 17025 and ISO/IEC 17020. This approach allows regulatory bodies and manufacturers alike to be confident that when BMM tests and certifies a product, it meets the applicable requirements to the greatest possible extent.
BMM supplements its testing and certification efforts using an approach that focuses on partnership and collaboration with the regulatory bodies. BMM supports regulators in many key ways including, but not limited to, education, training, consultation, seminars and field services work. BMM relocated to new global world
headquarters in Las Vegas in 2012. When fully utilized, this state-of-the-art gaming testing and certification facility will be home to more than 200 employees, including more than 150 directly involved in the testing and certification of gaming equipment for use the world over. The new headquarters also serves as a center for excellence in training and education and hosts regular programming to benefit regulators and manufacturers alike. In addition to its world headquarters, BMM has offices in Mexico City, Mexico; Lima, Peru; Melbourne and Sydney, Australia; Singapore; Macau, SAR, China; Busan, South Korea; Barcelona, Spain; Graz, Austria; Rome, Italy; Moncton, Canada; and Midrand, South Africa. Collectively BMM serves more than 400 jurisdictions around the globe.
Cadillac Jack GROWING FAST
adillac Jack, a subsidiary of Amaya Gaming Group Inc., designs, manufactures and markets products and technologies for the global gaming market. The company’s extensive portfolio of products includes server-based and stand-alone video reel games, multi-level, local and widearea progressive products and slot management systems. Attendees at the 2013 Global Gaming Expo will discover that Cadillac Jack’s newest product lineup complements the company’s core products while expanding in the areas that are trending with the industry. Some of Cadillac Jack’s hottest new products include the iconic Dragon’s Lair and Stratos, Cadillac Jack’s newest cabinet, which will attract players from across the casino floor with its dynamic light display and impressive stature. With a variety of popular and top-performing math models, Cadilac Jack’s video slot series range from 15 to 100 lines. Each product suite is designed to raise the bar with thrilling payouts and bonus features including free-spin and pick bonuses, as well as rewarding game mechanics such as Streaming Stacks, Wild Pay Day, Random and Expanding Wilds, Mystery Progressives, and
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Progressive Interactive Wheel Bonuses. Multi-Level Progressives: Win With 7s on the Stratos Cabinet Cadillac Jack’s Multi-Level and Wide Area Progressive products drive are designed to set a new standard in player satisfaction while increasing profits on the casino floor. Win With 7s will premier during Global Gaming Expo. It joins Cadillac Jack’s Class II Wide Area Progressive Cadillac Cash as well as the Class III Multi-Level Progressive series. The game is being showcased exclusively on Cadillac Jack’s new Stratos cabinet. Multi-Bonus Game: Dragon’s Lair Cadillac Jack’s Multi-Bonus games are the perfect combination of entertainment and unique game mechanics that increase a player’s seat time. Players become immersed in these adventurous games through the dynamic 3D graphics, which integrate between the top
and bottom screens, and through their involvement in the many engaging bonus games which feature a combination of free spins and picks. Celebrating the 30th anniversary of the release of the original skill-based arcade game, Dragon’s Lair, Cadillac Jack is releasing new multi-bonus video reel adaptation of the legendary game. Players will experience never-before-seen animation from the renowned Dragon’s Lair animator Don Bluth, four bonus games, and four rewarding multi-level progressives. Power XStream: The Legend of the White Buffalo Power XStream introduces a unique 3-4 4-43 reel configuration with 576 ways to win. Themes with the innovative new Power XStream pay mechanic evaluate the award based on the number of symbols that occur on adjacent reels, starting with the leftmost reel and moving right, or beginning with the rightmost reel and moving left.
Cantor Gaming SYSTEMS AND SUPPORT
antor Gaming, a pre-eminent gaming technology company delivering cutting-edge technological solutions, is a fully integrated service provider to the gaming industry. Cantor Gaming provides systems, systems licensing, hardware and software design and development with complete installation and consultation services, as well as technical support for mobile casino gaming and race and sports books. Cantor Gaming offers customers and business a comprehensive account-based system for race and sports books as well as mobile gaming technology for casino-style games. The company has become a leader in the race and sports and mobile gaming
industry in Nevada, offering its mobile sports wagering solution throughout the state via its Android- and Apple-compati-
ble application. Utilizing Wi-Fi location technology, Cantor Gaming provides its sports wagering application on smart phones, laptops, tablets and personal computers. Cantor Gaming recognizes that each new business brings with it a unique purpose and requirements, and they take pride as an innovative company to satisfy the business
goals of their partners. Cantor Gaming is an affiliate of Cantor Fitzgerald, L.P., one of the world’s premier financial services firms and a leading financial technology innovator, with more than 65 years experience and unparalleled expertise in highly secure, real-time financial transaction processing, management and execution. For more information about licensing and other services, contact Cantor Gaming at email@example.com, 702677-3800 or 2575 South Highland Drive, Las Vegas, Nevada.
FutureLogic CREATIVE COUPONING
utureLogic is the leading developer of innovative ticket printing and couponing solutions, and has shipped more than 1.5 million printers for casino gaming, video lottery, AWP, LPM, SWP and kiosk applications worldwide.
PromoNet Bank Couponing Solution Casino operators always are looking for an edge to help them identify and reward their most valuable customers (carded or not), while enhancing the gaming experience beyond players’ expectations. FutureLogic’s PromoNet couponing is fast becoming a logical choice for many casinos around the world—and for casinos considering promotional couponing for the first time, the PromoNet Bank couponing solution presents an ideal introductory solution. With no network, server or IT infrastructure requirements, the PromoNet Bank solution can be up and running at a hot/cold bank of the operator’s choice within hours. What makes the PromoNet Bank solution unique is that it links game-play metrics and slot promotions directly to player behavior, thus enabling casinos to
boost player club sign-ups, extend game play and increase slot revenues. PromoNet Bank allows operators to allocate budgets, design coupons, select trigger marketing conditions and manually upload promotions and download issuance and redemption data to an entire bank of slots using a USB flash drive. Once uploaded into a bank, coupons are issued automatically from the slots based on game-play behavior that meets preset conditions. Players can then redeem the coupons at the relevant location. This solution personalizes players’ experiences by allowing them to redeem, exchange or accumulate coupons, or progress through game play according to the casino’s rewards program. With a multitude of ways to segment marketing data, the PromoNet Bank solution’s Business Analytics features provide all the information casinos need to identify player preferences, optimize promotion
effectiveness and maximize results. The GEN3 Evolution printer offers the fastest and most powerful intelligent ticket printing and promotional couponing engine for gaming operators worldwide. And when combined with PromoNet Bank, casinos can: • Launch promotional couponing on a bank of slots for free. • Get the system up and running within hours. • Run promotions without any network or IT infrastructure. • Target hot/cold areas or jackpots and penny slots. • Increase club membership through sign-up promotions. • Secure coupon redemption via redemption terminal. Specify GEN3 Evolution Printer and get PromoNet Bank for free. See offer details at www.futurelogic-inc.com/PromoNetOffer. G2E Preview 2013 | 71
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Gaming Partners International TABLE GAME ADVANTAGES
t G2E 2013 in Las Vegas—its ninth year exhibiting at G2E— Gaming Partners International will display new B&G and Paulson currency products and RFID table game technologies. In addition, GPI will have a full suite of gaming currencies, gaming furniture, RFID solutions and table game accessories, including playing-card and dice demonstrations. Among the new products to be unveiled at the show, GPI will showcase the latest advancements in the B&G family of currencies, beginning with the B&G Premium Plaque and J3 Jeton. Taking plaque customization to another level using an advanced cutting-edge design process, the aesthetic materials used in this plaque can be cut to form logos and shapes unique to each customer’s specifications. The logos and shapes are then filled in with more material in different colors and textures, enhancing the overall aesthetic appeal of the plaque and increasing resistance to
counterfeiting. Inspired by the J2 Jeton, GPI’s new B&G J3 Jeton integrates the easy handling of American-style chips with the aesthetic appeal of a classic Europeanstyle jeton. GPI also will showcase its new B&G American-style JAV chip designs and new Paulson chip edge spot patterns and colors. In response to the increased interest in RFID technology for table games, GPI also will demonstrate RFID during the show. Among the highlights at the show will be GPI’s new RFID Tray Inventory Module. The TIM works in conjunction with either the RFID single- or dual-chip trays, and when programmed into the Chip Inventory System, TIM provides operators with realtime chip tray currency inventory monitoring directly at the table, plus accurate information about each chip tray’s balance and activity during dealer shifts. Another new RFID product that dis-
plays GPI’s commitment to innovation is the all-new RFID Plaque Box, which enables increased protection of a casino’s highest-value currency items at the table, while capturing real-time counting and plaque movement details. With its ability to store and track up to 60 RFID plaques, the Plaque Box is easily installed on the dealer side of tables next to the dealer chip tray. Aside from currencies and RFID solutions, GPI also will show its new Paulson plastic card sets available in either red and blue or brown and green. GPI’s custom furniture manufacturing capabilities also will be on display. For more information, visit Booth No. 4441 or www.gpigaming.com.
Gasser Chair Company KEEP PLAYERS PLAYING
t was in the mid-1940s that the three Gasser brothers, Louis, Roger and George, combined their talents and set out on the next phase of their lives. With a few ideas and a very strong work ethic, they set up shop to work with a relatively new material at the time—aluminum. Tapping into the expertise available in their industrial hometown of Youngstown, Ohio, they began to assembling aluminum storm windows and screens, welding aluminum beer kegs and even fabricating custom parts for a prototype helicopter. Driven to develop their own product line, they began to design and manufacture aluminum-frame dinette sets. With minor success selling these chairs and tables close to home, a young George Gasser loaded a few chairs into the back of his car and headed to the first-ever National Restaurant Association convention in Chicago. Attendees were intrigued by Gasser's highly durable, lightweight chairs and, at 72 | G2E Preview 2013
the close of the show, George left with a solid order, several good leads and a whole new market to develop. Gasser has been an innovator in every decade since the company’s inception. The 1960s brought about the Comfort Zone seating line; the 1970s saw the creation of specifically designed seating for slot machines; the unique Quick Release base for casino slot seating was introduced in the 1980s; the 1990s offered the Easy Change seat cushion. And in 2011, Gasser introduced the patented Halo Base that allows easier movement of casino slot seating. Continuing into the 21st century, Gasser has implemented a company-wide recycling plan. Today, Gasser Chair Company remains a
family-owned business with a reputation for innovation. The second and third generations of the Gasser family, teamed with some of the most skilled employees in all aspects of the business, are guided by the founders’ original principles. Together they proudly continue the tradition of developing innovative solutions to customers’ seating requirements and skillfully manufacturing the finest quality seating. Visit Gasser Chair Company in Booth No. 1817 to see its latest innovation, the Coltrane, plus Gasser’s newest gaming models for high limit, slot, table games and poker seating, all designed to keeps players playing.
C O M PA N Y P R O F I L E S
Gaming Laboratories International GLOBAL TESTING LEADER
or nearly 25 years, Gaming Laboratories International has been the leading company in providing independent testing, inspection and certification services to the global gaming industry. Since its start with one lab in Toms River, New Jersey, the company has grown to 21 laboratory locations on six continents with more than 800 employees. GLI offers independent evaluation and certification of casino gaming technology, devices and systems, and provides network and information security assessments. Today, GLI is the only global organization of its kind to hold U.S. and international accreditations for compliance with ISO/IEC 17025, 17020 and Guide 65 standards for technical competence in the casino gaming industry. With more than 800 employees, GLI has more ability and capacity than any other lab. For more than a year, GLI has been hiring qualified individuals to accommodate demand for its land-based, lottery
and i-gaming testing services. Additionally, GLI has added a Professional Services Division that oversees all aspects of IT-related services, including testing, project management and audit. GLI was the first lab to successfully test and certify legal i-gaming for regulated jurisdictions around the world, and the company recently released an updated version of its landmark GLI-19 i-gaming testing standard. The standard helps both regulators and suppliers and reduces time to market. GLI stands out from all other test labs for its exclusive tool box, filled with award-
winning tools for regulators, suppliers and operators that help each group do business more efficiently, most cost-effectively and with more global reach and impact. GLI’s exclusive tools include GLIAccess, GLI Mobile, GLI Verify, Ask GLI, GLI Link and Point.Click.Transfer. GLI will host another round of its highly regarded Regulators Roundtable, part of its exclusive and world-renown GLI University training program. For more information, visit GLI at G2E Booth No. 4431 or any time at gaminglabs.com.
Incredible Technologies CHANGE THE GAME
t G2E 2013, Incredible Technologies will encourage both casinos and players to “Change the Game.” The past year has been a time of tremendous growth for IT as the company moved to a new corporate headquarters, doubled its sales staff and expanded into 14 regulated gaming jurisdictions. The Illinoisbased company, known historically as the largest manufacturer of amusement games in the U.S.—and creators of the successful Golden Tee Golf franchise—will continue its momentum to create a new name in casino gaming, featuring games unlike any others at G2E. IT will display dozens of cabinets at the show, including nearly 20 new titles packed with the game-changing features that IT is known for. These new games will be presented alongside IT’s most proven and popular gaming titles, like The Herd, King of Bling and Crazy Money. IT President and Chief Executive Officer Elaine Hodgson says 2013 is the
best year yet for players to “Change the Game.” “With every happy customer and loyal player, we continue to gain momentum in the industry,” Hodgson says. “As we continue to grow, so do our ideas, and looking toward the future, we are confident that providing quality experiences will be what sets us apart. G2E is the ultimate platform to showcase our hard work and prove exactly why we’re worth investing in.” While the details of the newest slot innovations IT will be showing at G2E remain top-secret, the company has announced it will extend its product catalog with nearly 20 new titles, including Leonidas King of the Spartans, Car Nation (a new Side Winder Reels game) and Wizard King. A sequel is on tap for the hit King of Bling hip-hop slot franchise as well. IT also will showcase its proprietary hardware and cabinetry, which Hodgson says is living up to its reputation as being among the most tech-friendly in the industry. An updated version of the company’s
unique Breeze Slant-75 cabinet also will be on display. For more information, visit www.itsgames.com. G2E Preview 2013 | 73
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The Innovation Group of Companies COMPLETE CONSULTING
he Innovation Group of Companies provides financial, management, investment banking, development, marketing and diversification advisory services to a signature, worldwide client base. The company’s practices include the Innovation Group, Innovation Capital, Innovation Project Development, Innovation Marketing, Innovation Management Services, Innovation Food & Beverage, Innovation Sports & Entertainment and Innovation Interactive. The organization has been associated with more than $75 billion in investment decisions in 80 countries.
• The Innovation Group — Premier provider of consulting services for the gaming, entertainment and hospitality industries. Services include feasibility studies, market assessments, economic impact studies, strategic and financial planning, economic diversification, legislative and government advisory, litigation and expert witness support. • Innovation Capital — Leading boutique investment banking firm offering Gaming
& Leisure and Restaurant & Retail practices. Services include mergers and acquisitions, corporate finance, financial restructuring and valuations/fairness opinions to mid-market clients ($20 million-$500 million). Since 2004, Innovation Capital has advised on 50-plus transactions aggregating $3.5 billion. Member: FINRA/SIPC. • Innovation Project Development — Experienced project management firm providing oversight of development projects. IPD provides owner representative services focused on schedule, budget and quality controls. IPD also offers FF&E and OS&E procurement services, as well as lender’s consulting for due diligence and monthly monitoring. • Innovation Marketing — Translates the unparalleled consultancy, analysis and research of the Innovation Group into industry-best practice marketing tactics. Services include strategic advisory, marketing and business plans, research and focus groups, “voice of the customer” programs, player development strategy, account services/planning,
media/social media, public relations, database analysis and direct marketing strategy. • Innovation Management Services — Exclusive network of operational experts offers short-term crisis management, operations evaluation, turnaround implementation, management strategy and pre-/postopening services. • Innovation Food & Beverage — Specialty advisory team offers research and analysis, operations and management, concepting and implementation, positioning and marketing, development and renovation and financing and asset management specific to F&B considerations. • Innovation Sports & Entertainment — Practice to further establish the organization’s presence in a broader range of sports, entertainment, performance venue, convention center and related amenity segments. • Innovation Interactive — Research, analysis and strategic implementation advisory specific to the online gaming segment.
JCM Global EVOLVING TECHNOLOGIES
CM Global continues to evolve with innovative and diverse technologies that help casinos do business better, smarter and faster throughout the casino floor. This year at G2E, JCM will show products designed to help operators’ businesses evolve to become more competitive. The evolution begins with the awardwinning iVIZION bill validator. Already recognized as one of the best bill validators in the history of the industry, iVIZION now offers a set of bundled enhancement tools. These Dynamic Network Applications recently were named among the Top 20 Most Innovative Gaming Technology Products. They empower operators with real-time reports and alerts, and can enable regulators to instantly verify peripheral devices and software versions, view reports and more. In the pit, JCM’s iV8 table game bill validator was developed specifically for the high-volume table game marketplace. Unlike manual counting at the table, iV8 74 | G2E Preview 2013
counts and validates currency at eight notes per second, and can instantly and dramatically increase the number of games played per hour. Around the property, operators can enhance their marketing messages with the power and flexibility of JCM’s wide range of digital media options. From ePosters to large-format displays and a new tile display format that allows operators to configure custom display designs, JCM digital displays help operators communicate with customers in more compelling and dynamic media throughout the entire operation. JCM’s Mobile Wage Wallet continues to evolve with new and even more powerful capabilities that allow customers to use their mobile phones as e-wallets, carrying cash, player club cards and promotional offerings electronically in a secure, pass-
word-protected environment. JCM also will show its Sentry 2 bezel that communicates in up to four languages; the award-winning PayCheck 4 and HSVL thermal printers; the ICB 2 intelligent cash box; BlueWave upload tool; and the iPRO and iPRO-RC, UBA, TBV and Vega and Vega-RC bill validators. The RC, or recycling, bill validators add note recycling technology, making them the perfect solution for every type of device on the route or on the casino floor. JCM products are available at G2E Booth No. 3634.
C O M PA N Y P R O F I L E S
NEWave SOFTWARE SOLUTIONS
or more than 20 years, NEWave has been creating leading and award-winning software that has helped casino operators increase efficiencies, reduce waste, enhance the bottom line, stay in compliance and avoid fines. Now at G2E 2013, NEWave introduces a new generation of software that will change the way casinos do business across their entire operation. First, Audit Manager allows casino audit staff to quickly and efficiently conduct any type of audit for any type of document in any department—gaming or non-gaming. Audit Manager centralizes all audit functions and is completely paperless, saving money and materials. It also creates and routes exception reports electronically so there is no paper to print; everything is automatically routed through email and work queue. Another new software solution is myData Manager. Today, financial staff spend hours pulling data off a wide range of reports, hand-keying them into a spread-
sheet and then compiling a daily operation report. Then those DORs typically are dissected again by a user who takes data out and hand-keys it into a new spreadsheet that focuses on needed data. With myData
Manager, the desired data is pulled from where an operator indicates, and is presented in a specified manner—automatically, electronically and in a user-friendly dashboard. The dashboard lets users see the data as they want to see it, and allows them to easily drill down into the data as deeply as nec-
essary, all electronically to save time and materials. At G2E, NEWave also will present its award-winning solutions including myCompliance Manager, myRevenue Manager and myDocument Manager. All of NEWave’s software suites are licensed per site, not per seat, offering clients considerable savings compared to competitive products. Plus, NEWave offers one-call support for all software products and has a 24/7 call center staffed by NEWave employees. NEWave offers a host of competitive advantages. NEWave has been in business four times longer than any competitor, and after more than 20 years, its first customer is still a customer. More than 20,000 industry users have been trained on NEWave software, approximately six times that of any competitor. NEWave will help change the way operators do business. For more invormation, visit G2E Booth No. 1236 or visit mynewave.com.
Quixant POWER PROCESSING
stablished in 2005, Quixant designs and manufactures what the company touts as the world’s most sophisticated computer-based platforms for the gaming and slot machine industry. Quixant is headquartered in the U.K. with facilities in the U.S., Italy and Taiwan. The company is listed on the London Stock Exchange AIM market. Quixant’s all-in-one gaming platform range, which is designed exclusively for the gaming industry, empowers gaming and slot machine manufacturers to offer the most vibrant, captivating games. High-performance processing and multi-screen graphics capabilities, combined with a rich gaming feature set and in-built security, accelerate the development time for its customers to bring new products to the market. Quixant supplies every platform with
comprehensive drivers, gaming libraries and documentation for Microsoft Windows Embedded and Linux, including drivers for SAS 6.02.
Quixant’s solutions are designed to exploit the power of PC technology for slot machine applications, while improving security and reliability of typical systems and reducing noise, heat and power consumption. Through the use of innovative
design, many of Quixant’s products can be cooled without the use of fans. Quixant understands that long-term supply of its platforms is important, and offers a guaranteed five-year supply lifetime at the launch of each new product. Quixant’s all-in-one computer solutions have been designed to meet the requirements of gaming regulations in all major jurisdictions globally (including Nevada), including Class II and Class III gaming markets. On display this year at G2E 2013, Quixant will be showcasing several gaming platforms from the range— from the powerful, cost-effective QXi200 to the flagship QX-40. Quixant is also excited to be unveiling a new product at G2E 2013. For further information, please visit www.quixant.com or stop by Booth No. 2431 during G2E 2013. G2E Preview 2013 | 75
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Rymax Marketing Services CREATING PLAYER LOYALTY
ymax is the leading provider of player loyalty solutions for the gaming industry. Today’s players have varied demographic, psychographic and geographic needs, and Rymax’s rewards reflect the diversity of players across all demographics. The Rymax in-house team creates value through merchandising promotions with exclusive brand-name rewards at manufacturer-direct pricing, so casino players feel a higher perceived reward value at a lower cost to management. Rymax segmentation strategies are proven to increase onsite visits, boost spend and provide a solid margin to give a property a competitive advantage. Rewards and events are integral to keeping players engaged in a property’s loyalty program all year long. Rymax becomes the operator’s strategic partner, working hand-in-hand with casinos to achieve their unique goals.
Rymax offers in-demand merchandise from more than 300 brand names that are on-trend and appeal to players from all demographic groups, ranging from luxury brands to commodities. Rymax understands the importance and share of wallet that VIPs bring into casinos, plus the need to engage them by offering desirable rewards. Casinos that work with Rymax receive the benefit of manufacturer-direct pricing and substantial cost savings to their loyalty programs. Rymax works with national and regional properties, as well as Indian casinos and racinos, to provide customized loyalty programs, merchandise rewards and events. Rymax develops casino loyalty programs
where participants can access real-time rewards catalogs from any web-enabled device or casino-based kiosk. This service is custom-designed for each program according to a casino’s on-site promotional events, player demographics and real-time player behavior at each property. Not only can this help drive players to the property, but it further builds engagement and on-site loyalty. Rymax organizes all player loyalty events—including shopping sprees, pick-agifts, giveaways and tournament prizes— from conception to creation, including preevent marketing. The company also manages on-site execution with Rymax staff, and then provides a post-event breakdown and analysis. The result is a program that’s a sure bet to keep players coming back. To learn more about Rymax, visit Booth No. 2031 at G2E or contact Paul Gordon, vice president of sales, at 973-5823272 or firstname.lastname@example.org.
Spielo International LEADING THE EVOLUTION
pielo International is gearing up for its strongest showing at G2E yet, with products that demonstrate how the company is leading the evolution of gaming. Innovation and cross-channel convergence are the key themes for its showing this year, and visitors to Booth No. 1265 will see unique new technology, compelling licensed titles and core games supported by an outstanding team. As a world leader in the development of top-performing games, cabinets, central systems and associated software for legal gaming markets around the world, Spielo International’s G2E showing includes new and player-driven technology in each of those categories, including the launch of its next-generation cabinet. The company offers a complete range of end-to-end gaming products for diverse gaming segments, including commercial casino markets, distributed governmentsponsored markets, amusement-with-prize 76 | G2E Preview 2013
markets and interactive and sports betting markets as a result of integration with Spielo G2. Spielo G2 is a leading provider of igaming and sports betting products and
services to regulated gaming markets, and also is the top supplier to the world’s lottery industry, operating more poker networks in regulated gaming markets than any other provider. Spielo G2’s offering this year will
feature new online games and gaming products for interactive customers. Spielo International serves more than 1,650 customers on five continents, has shipped more than 225,000 gaming machines worldwide, and holds more than 350 gaming licenses. Of those, it is licensed to sell machines in 25 U.S. states, including Nevada, as well as to 146 Native American tribes. Spielo International is 100 percent owned by GTECH S.p.A., a market leader in the Italian gaming industry, one of the largest lottery operators in the world based on total wagers, and a leading provider of lottery and gaming technology solutions worldwide. Spielo International is a Platinum member of the Gaming Standards Association, and supports open industry standards such as Game to System (G2S) and System to System (S2S). For more information on Spielo International, visit www.spielo.com.
G2E CASINO ENTERTAINMENT AWARDS
Stars Come Out INAUGURAL G2E CASINO ENTERTAINMENT AWARDS KICK OFF AT PLAZA HOTEL
he first G2E Casino Entertainment Awards will be held this year at the gaming industry’s largest conference and trade show. The G2E Casino Entertainment Awards will be the first program to recognize excellence in casino entertainment. From the lounges to the showrooms; from show bands to superstars and from comedians to acrobats, the G2E Casino Entertainment Awards will recognize all aspects of the discipline.
Casinos today play a large role in the entertainment industry. The casino lounges have been the launch pad for many of today’s stars, and the showrooms are often places where superstars take up residency with specially constructed sets and original music. The G2E Casino Entertainment Awards will recognize the acts, the venues and the performers in a comprehensive way, and as usual G2E leads the way. The G2E Casino Entertainment Awards will be presented on Wednesday, September 25, at 7:00 p.m. at The Plaza Hotel & Casino Showroom in Downtown Las Vegas.
Hosted by Emmy award-winning comedian Louie Anderson, the awards show will honor outstanding entertainment professionals in the categories of Casino Entertainment Executive; Casino Showroom/Theater; Casino Arena/Amphitheater; Independent Casino Talent Buyer; Casino Booking Agent; Touring Comedian; Touring Musical Artist; and Entertainer
of the Year. Lifetime achievement awards will also be presented to a casino entertainer and a casino entertainment executive. In 1984, Johnny Carson invited Louie Anderson to make his national television debut on The Tonight Show and the rest is history. The Tonight Show with Jay Leno, The Late Show with David Letterman, The Late Late Show with Craig Ferguson, Comic Relief, as well as Showtime and HBO specials have all elevated Anderson to a household name. Anderson created the cartoon series Life with Louie, for which he won two Emmy Awards for Outstanding Performer in an Animated Program. He has written three books, and was the initial host of the second revival of the game show Family Feud. He has guest-starred in numerous sitcoms, television dramas, and feature film roles including Coming to America opposite Eddie Murphy and the classic Ferris Bueller’s Day Off. Most recently he costarred on the ABC prime-time reality show Splash. Anderson is also an avid poker player and played in the 2006 World Series of Poker Main Event in Las Vegas. Anchoring the Fremont Street Experience in Downtown Las Vegas, the historic Plaza Hotel & Casino features more than 1,000 spacious and fully renovated rooms and suites with sweeping views of the glittering Las Vegas Strip and Downtown Las Vegas, world-class entertainment in a restored classic Vegas showroom, a brand new casino floor offering an array of signature and classic gaming choices, a first-class steakhouse and 10 new restaurants and bars. More information and tickets will be available on the official G2E website www.GlobalGamingExpo.com.
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G2E 2012: A LOOK BACK
The Year That Was G2E 2012 REPRESENTED THE BEGINNING OF THE GAMING REBOUND The lean years of the late 2000s were tough for the gaming industry. Economic struggles, fewer visitors and a worldwide slump made those years difficult. But beginning in 2010, the light at the end of the tunnel became visible. And at G2E 2012, that light shined brightly as attendance and exhibitors rose significantly, but more importantly, the mood of the show was more upbeat and confident. And if these photos don’t demonstrate that, let’s get ready for G2E 2013, where the mood is already accelerating.
BBC America anchor Katy Kay got G2E 2012 off to a rousing start with a discussion of American politics.
In the annual “Insight on Operations,” Drew Davis, the co-founder of Tipping Point Labs, explained how to engage the next generation of gamblers. 78 | G2E Preview 2013
G2E 2012 opened with a now-legendary ribbon-cutting featuring rockers KISS, the stars of the reality show Pawn Stars, and Oompa Loompas from Willy Wonka and the Chocolate Factory.
The G2E show floor was packed from beginning to end.
Global Gaming Women produced another successful event to celebrate the first year of this dynamic organization.
Sean and Debbie Lanni accept the late Terry Lanni’s Sarno Lifetime Achievement Award during the Casino Design Awards
G2E always has the prettiest dealers in Vegas.