Hukad, a restaurant serving classic Cebuano and Filipino cuisine, wanted a brand ambassador for its continuing expansion. We got actor and matinee idol Gerald Anderson and crafted a year-long campaign highlighting Hukad's warm hospitality and delicious dishes. I conceptualized the idea and wrote all the copy, and guided the artist on the look and layout. I also did several radio commercials which can be heard on my TV and Radio Youtube portfolio.