MID-MAY 2025
CITY DRIVES ENERGY, FUN AT CVB REBRANDING EVENT
Our city is moving full speed ahead with an exciting rebrand for Glendale’s Convention & Visitors Bureau (CVB) that was marked with a high-energy celebration featuring go-kart racing, marching bands, a drone light show and other entertainment. The turbocharged festivities earlier this month marked the CVB renaming itself to Experience Glendale as part of the city’s continued efforts to promote the city around Arizona, nationally and internationally as a preeminent destination for tourism and hospitality. Our Mayor Jerry Weiers, City Councilmembers and city employees were revved up for the launch of the rebrand at an event that drew more than 2,000 visitors during the Andretti Indoor Karting & Games grand opening week. The community block party featured Arizona-themed activations, mascot meet-and-greets, marching bands, influencer appearances and other fun at the new business on North 99th Avenue, just south of Maryland Avenue. Racing legend Mario Andretti and his family opened the expansive, new business that houses powerful electric go-karts, Virtual Reality (VR) experiences, bowling, arcade games, laser tag and other entertainment. This rebrand fuels our Economic Development Department’s larger strategy to attract new visitors, conferences and events while engaging and encouraging people to do more than just visit the city but also experience the great dining, retail and entertainment attractions that make Glendale a hotspot. Our dedicated city employees collected donations for Glendale’s Hope For Hunger Food Bank as part of the event. Great job to everyone in the city who made this transformation possible! Check out the Experience Glendale video our Video Team created and the media coverage of the rebranding and the business opening.
Mid-May 2025
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