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mARKETING

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NEW IN THE mARKET CIAO Launches one Litre Pack Product Reviews KWv NEW OFFERING Distilled Brandy and Cola

Ciao brings further innovation with its new convenient one litre pack, designed to resemble a cocktail shaker, and it’s easier to carry.

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The stylish new pack is available in three exciting flavours with infused ingredients. • Ciao Cosmo (Cranberry & Vodka) is infused with Rosehip and Rooibos to leave a unique fruity flavour in your mouth • Ciao Vodcano (Raspberry & Vodka) is infused with Ginseng to add an extra zing • Ciao Caipirinha (Lime & Rum) is infused with Sutherlandia to add an African pulse to this classic cocktail.

“The Nielsen Company reported in June this year that Ciao sales were responsible for 15.7 % of the pre-mixed cocktail segment. This is exceptional penetration for a new brand,” says Anna-Marie Marks, Category Manager for KWV South Africa.

The new Ciao 1 litre is available in the market at a recommended retail price of R39.95 a bottle.

The deliciously complex and smooth taste of Grant’s Blended Scotch Whisky is down to the way it’s made from a method passed down from generation to generation, over 100 years. Today it’s the expert skills of the Grant’s Master Blender, along with a team of craftsmen, who keep alive William Grant’s pioneering spirit and his passion for blending the finest whisky. Grant’s Master Blender, Brian Kinsman uses his expertise to recreate 100 bottles of Grant’s Stand Fast from century old records. Kinsman says the new Grant’s Stand Fast is special and is very close to what William Grant created back in 1912. The historic rich and honeyed whisky has been recreated to celebrate its discovery.

“Today, Grant’s is a highly awarded whisky by the experts, this shows that what William created over 100 years ago was a great tasting whisky.” The new Grant’s Stand Fast is a rare and special whisky as it celebrates the remarkable skill of the master blender and the discovery of the ancient whisky book.

The whisky is rich and malty, with vanilla, oats and honey notes. It has a gentle earthy peatiness balanced with dried fruits, citrus and robust old spice on the nose. This is accompanied by a velvety oily mouth feel layered with sweet smoke, tobacco leaves, ripe bananas and blackcurrant. The whisky has a lingering sweet aftertaste with a hint of peat smoke.

KWV South Africa has decided to expand its offering within the ready-to-drink market with a premium brandy and cola that appeals to less traditional brandy drinkers. “Brandy connoisseurs have mature palettes and will stick to enjoying their brandy in the pure form. The new KWV3 and Cola drink appeals to the younger market that are confident, independent, have aspirations and who will not compromise on quality. “Compared to other brandy and cola brands, KWV3 and Cola is made with the premium three year old pot distilled brandy and despite the better quality is still priced competitively and has the same alcohol volume of 5.6%,” says Innovative Director at KWV, Gareth Haarhoff. KWV3 and Cola comes in a slender 330 ml can, a new variation to the market and is best served out of the can to deliver the distinctive KWV brandy and taste.

The KWV3 and Cola is available in liquor outlets nationwide at a recommended price of R10 a can.

CoLATHEMBA Red Wine and Cola

Stellen Fine Wines is giving South Africans a refresher they would love to enjoy; a sparkling red wine with cola, named Colathemba.

This combination, which is very popular in Europe and South America, was originally brought to Africa by the Portuguese. Colathemba is all-yearround drink that borrows from classic favourites but is lighter and fresher, well-suited to the local climate.

“As a young innovative company, Stellen Fine Wines is leading by example with new, stylish and trend-setting drinks,” says Rudolph du Toit, the company’s Marketing and Sales Manager. “We jumped at the opportunity to create a sunkissed cooler with an African twist for the local market.”

“We have named our cooler Colathemba, giving it a strong South African identity. Themba is an isiZulu word for trust.”

This unpretentious 8 % cooler is marketed in bottles made from Polyethylene Terephalate and has a six-month shelf life. The bottles are light, convenient and ideal for occasions where glass restriction applies, such as concerts, festivals and live events.

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