Club 10 Taverns

I started the business after buying a piece of land with my brother. I then found out that all the taverns that were operating in my area were selling liquor illegally and I then decided to be the first legitimate tavern owner in the area. My biggest challenge in this industry is safety and security as my area is not the safest. Another challenge I face is employees who don’t know how to deal with patrons so I have step in and assist now and again.

Club 10 has helped me a lot with pricing. I can get better discounts with Club 10 as they are able to negotiate the pricing for their members. They also help me with promotions, which my patrons enjoy, and because of Club 10 I am able to give my patrons a better service with decent prices, which they appreciate.

My top-selling brands are Heineken, Black Label, Amstel and Savanna.

Yes, but I require funding to achieve what I need for my business. I would like to build a VIP section for my VIP clients so they can have privacy and I want to give back to them because they spend so much of their money at my establishment.

I bought this tavern five years ago from someone else and revamped the space the way I wanted it. I am lucky in the sense that I don’t have any challenges in this industry. My area is safe and my patrons are good people so business is good and I enjoy running this tavern.

Club 10 has assisted me greatly with promotions, signage and constant specials for me to offer my patrons. The partnership works for me and it helps that I am the only Club 10 outlet in my area, so my patrons stick with me.

I sell everything and I sell a lot of everything but I would say that my top-sellers are Castle Lite, Heineken, Black Label and Flying Fish.

I did have future plans and I just accomplished them. I just finished renovating my tavern which is something I wanted to do for a while. My patrons are really enjoying the new revamp, design and the comfortable furniture.

I started my tavern in 2002 because I wanted another business to complement my other businesses. I run a butcher/shisanyama next to my tavern and a spaza shop as well. My challenge is that in this industry, business is always up and down. I only really make money around the 15th and end of every month when people get paid.

I have been a member of Club 10 for a decade already and they have helped me save more money with the discounts and promotions that is given to me.

My top-selling brands are definitely Black Label – and they must be very, very cold – and Bell’s Whisky.

Yes, my plan is to open up another tavern. I have another property and have already applied for a license and am currently awaiting approval.

I am a drinker myself and in 2005, I was struggling to find a classy spot which I could relate to to have a good time. There were no places like that in my area so I found an opportunity and grabbed it. In 2007 I finally opened my doors. The challenge that I struggle with is the regulated price of alcohol. I have to sell a lot to make a profit but I have overcome that challenge by opening a carwash and a shisanyama on the same premises and now I have more than one income stream.

Club 10 has helped me in many ways! They constantly introduce and expose me to new brands, they offer good prices and specials and I benefit from events and promotions. I recently hosted an event with Club 10 where we showcased local talent. It turned out to be a massive success and my patrons enjoyed it so much!

It changes from time to time but at the moment I would say Savanna, Castle Lite, Heineken, Belgravia Gin and Tanqueray.

My dream is for my tavern to be the top place for entertainment in my area. I would also like to create a trading space for artists, chefs and so on to showcase the talent in my community and to give back to my community as well. I am currently in the process of finalising my plans to create a wine garden section where I will serve only different types of wine under a big thatched roof.