Issuu

meetings • incentives • conferences • exhibitions

Creating lasting memories

Top year-end function venues

Exploring Free State s business tourism Conferencing excellence

Our new brand is funky, fresh and unique Craig Drysdale, CEO Springbok Atlas Charter P6

IN THE

HOT SEAT

R35.00 (VAT incl)

www.saconference.co.za

ISSUE 45 Sep/Oct 2012

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C O N T E N T S

in this issue Cover Story Johannesburg Expo Centre: moulding the venue around your industry

The Foremost Magazine of Professional MICE Management in Africa. Endorsed by the CMP Network SA.

IN THE HOT SEAT

Industry Insight EXSA column

Bits and bytes in venues AIPC column A change is as good as a holiday Springbok Atlas Char ter’s CEO Craig Drysdale talks about the company’s brand-new look

Industry evolution – are we keeping up?

CMP column

Building professional profiles

Event Showcase

Editor’s insight

EXPOVENT EVOLUTIONS

Surviving the skills shor tage

Compex column Business ethics: what are the fundamental principles?

Talking points Local vs international – who comes out on top?

Meeting places Expovent Evolutions

Meeting Places GOLD REEF CITY

Walking the talk

Gold Reef City Alive with potential

On the up and up Eastern Cape focus

Look no further than… Free State focus

Work and play Spor t venue focus

34 MEETINGS SA | SEP/OCT 2012

C O N T E N T S

Event management

Regional Focus FREE STATE

So long 2012

Planning a year-end function Exhibition focus

Catering for all needs Transportation focus

Tried and tested travel

Reward & develop Incentive travel

Justifying the expense

Event Management

USB speaker’s corner

Daniel Silke tracks global trends

YEAR-END FOCUS

Regulars 3

Editor’s comment Join the SA Conference community online

Coming up & Looking back

Who’s who? People on the move

Events diary

Index to advertisers

CONTRIBUTORS

Helen Brewer CMP is a member of the CMP Network SA advisory board. She is also the director of the MICE Club and co-owns Conpromark Consultants.

MEETINGS SA A | SE SEP/OCT EP/O OCT T 2012

Edgar Hirt is the president of the International Association of Congress Centres (AIPC) and MD of Congress Centre Hamburg (CCH). For more information contact visit www.aipc.org.

Nigel Walker CMP is MD of Complete Exhibitions and was responsible for the founding of the company in 1993. He is Chairman of EXSA and was also the Treasurer for the SAACI until 2010.

Stephanie Nieuwoudt has worked in the printed media industry for over 20 years. She has an insatiable curiosity and loves writing about a variety of topics ranging from writers to climate change.

meetings • incentives • conferences • exhibitions

ED'S LETTER

Publisher Elizabeth Shorten Associate publisher Ferdie Pieterse Editor Julia Mafcher julia@3smedia.co.za • +27 (0)11 233 2634 Head of design Frédérick Danton Chief sub-editor Claire Nozaic Sub-editor Patience Gumbo Production manager Antois-Leigh Botma Production coordinator Jacqueline Modise Financial manager Andrew Lobban Administration Tonya Hebenton Distribution manager Nomsa Masina Distribution coordinator Asha Pursotham Marketing and online manager Martin Hiller Advertising sales Caroline Martin +27 (0)11 454 6051/2 • +27 (0)72 235 5725 caroline@pinpoint.co.za

No. 4, 5th Avenue, Rivonia, Johannesburg PO Box 92026, Norwood 2117, South Africa Tel: +27 (0)11 233 2600 • Fax: +27 (0)11 234 7274/75 www.3Smedia.co.za Annual subscription: R270.00 (incl. VAT) subs@3smedia.co.za ISSN 1684-9264 NOTICE OF RIGHTS Meetings SA is published bi-monthly by 3S Media. This publication, its form and contents vests in 3S Media, September 2012. All rights reserved. No part of this book, including cover and interior designs, may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from the publisher, nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition being imposed on the subsequent purchaser. While every precaution has been taken in the preparation and compilation of this publication, the publisher assumes no responsibility for errors, omissions, completeness or accuracy of its contents, or for damages resulting from the use of the information contained herein. While every effort has been taken to ensure that no copyright or copyright issues is/ are infringed, 3S Media, its directors, publisher, officers and employees cannot be held responsible and consequently disclaim any liability for any loss, liability damage, direct or consequential of whatsoever nature and howsoever arising.

On a positive note Times are tough for everyone, but let’s forget about all the heavy stuff for now and look at the exciting future of business tourism and MICE industries.

t’s spring at last and the glorious weather was matched with equally splendid news from Minister of Tourism, Marthinus van Schalkwyk. He marked the beginning of tourism month by announcing that almost R2.5 million discount travel offers would be made available to South Africans to travel within South Africa. Why? To reconnect with the domestic tourism market and, in the words of the minister, to “become tourists in our own country”. This is just as applicable to business tourism and the MICE industry. All too often, conferences, expos and corporate meetings are held in the same handful of places year in and year out. And, with South Africa set to host more than 200 international conferences over the next five years – a statistic that came out of SAACI 2012 – organisers need to think out the box when it comes to venues.

On a recent trip to a five-star game lodge in the Madikwe Game Reserve, I was pleased to see a number of local tourists. Positive? I think so. And why shouldn’t we explore our country? It’s one of the most beautiful in the world. On that note we’ve got some amazing features for you to read this month. We explore business tourism in the Eastern Cape and Free State, and the event management section provides insight into year-end event functions, exhibition organisers and venues, as well as sporting venues to host the perfect team building event. I hope you enjoy reading this, my first issue, as much as we enjoyed putting it together. Till next time. Yours in business travel and conferencing,

Apology In our July/Aug issue we accidently printed the wrong e-mail address in the ‘Incentive travel & the economic crisis’ article. The correct one is jenna@gilt-edge.com

On the cover: Johannesburg Expo Centre In the Hot Seat: Craig Drysdale, Springbok Atlas Charter

MEETINGS SA | SEP/OCT 2012

COVER STORY • Johannesburg Expo Centre

Food

for

thought

JOHANNESBURG EXPO CENTRE Moulding the venue around your industry The Johannesburg Expo Centre and the South African Chef s Association recently came together to host InfoChef. The show enjoyed a long-lasting effect not only on the visitors, lucky enough to taste the delectable delights, but on the hospitality industry too.

MEETINGS SA | SEP/OCT 2012

n South Africa, as in the rest of the world, trade fairs form part of economic dynamics and exist primarily to answer the needs of different markets. This is imperative to all custodians of the exhibition industry, such as venues, exhibition organisers and suppliers. It highlights the adaptable approach required to answer the needs of a diverse and demanding local and international market place. “We need to move beyond isolating ourselves within the exhibition industry and begin to realise that we are in the industry of every consumer we serve,” advocates Craig Newman, Johannesburg Expo Centre (JEC) CEO. This line of thought is a vital principle that guides the manner in which the JEC team conducts business. Newman describes his team as multifunctional, highlighting: “It makes a substantial difference for clients when you can talk the same language as them, and marry their needs and expectations to what we do best. “There’s no doubt that exhibitions and conferences provide businesses and industries an effective platform from where they can shout a little bit louder. This is particularly applicable for different industry bodies whose main purpose is to promote and protect industry players’ interests, and encourage collaborative driven change.”

COVER STORY • Johannesburg Expo Centre

Essentially, these industry bodies are agents of change and utilise elements of conferences and exhibitions to create clear paths of communication, skills development, knowledge sharing and networking opportunities. The South African Chef’s Association (SACA) is an example of an industry body that managed to get it right. By effectively utilising organised gatherings, SACA has successfully asserted itself as a credible agent of change within the hospitality industry. It’s been promoting the art and science of cookery in South Africa since 1972, and has played a major role in ensuring that “the hospitality industry remains the fastest growing industry in South Africa and continues to play a significant role in the country’s economy,” affirms Graham Donet, SACA general manager. Reflecting on the growth of the hospitality industry over the past 10 years, Donet highlights “there was a time when international tourists

The event programme was divided into four different workshops with the aim to accommodate and inspire all aspiring chefs, teachers in the industry, and junior and senior chefs. “InfoChef is a platform for discussion and analysis of trends, issues and skills pertinent to chefs working in South Africa,” elaborates Donet. He adds: “SACA is doing a fantastic job of enhancing the image of the hospitality industry and lifting it up to a world-class stature. The industry body’s success in successfully positioning the hospitality and culinary industries, both locally and internationally, highlights the value of utilising public places and platforms. This isn’t to say that SACA’s presence at the Rand Show and the Info Chef has achieved all of this alone, but it’s certainly proved to be a vital part of an already well-oiled marketing and business machine.” The relationship that JEC and SACA have formed over the past years stretches beyond strictly a business exchange. “JEC sees the relationship with SACA as much greater

“We need to move beyond isolating ourselves within the exhibition industry and begin to realise that we are in the industry of every consumer we serve.” Craig Newman, CEO Johannesburg Expo Centre

A versatile offering THE JOHANNESBURG EXPO CENTRE is the ultimate versatile venue. Food events aside, the JEC can host almost any event, from exhibitions and large conferences to cocktail and themed events, and weddings and buﬀets for over 1000 people. Black-tie functions are hosted in style with no stone left unturned when it comes to decor, sound and catering.

adaptable team, are a force to be reckoned with. “JEC prides its most significant competitive advantage as the venue’s ability to mould and adapt in order to accommodate any event, exhibition and idea,” Newman concludes. t +27 (0)11 494 1920 f +27 (0)11 494 1005

were sceptical about the level of culinary quality in South Africa, but now we have become renowned for our fresh produce and meats, creative cuisine and world-class wines. The industry has become more representative of South Africa’s diversity.” A contributing factor to creating this positive position is SACA’s continual participation in the annual Rand Show. SACA prioritises an interactive position at the Rand Show by giving live demonstrations, encouraging the audience to get involved, as well as ensuring the presence of the country’s top chefs. “The Rand Show is a fantastic platform into the consumer market, a big growth market, and the public interaction with chefs from SACA is exciting too,” says Donet. By partaking in the annual Rand Show, SACA gains beneficial exposure and not only encourages people within the industry already, but entices others to seek careers in the hospitality industry. In August, SACA’s highly accredited InfoChef took place at JEC for the second year in a row. “JEC is close to our biggest market, I would say 40 to 50%, so it’s a convenient location for us,” Donet explains.

than a simple business deal, but rather an exchange of both business and skill. SACA’s presence at JEC has had a major influence on the culinary and catering offering at JEC,” says Newman. By teaming up with such a pertinent association, JEC and strategic catering partner, Main Event Catering, have been able to improve on their service and product offering immensely. Newman continues: “It’s vital that everything available at and associated with JEC is of top quality. SACA offers fantastic guidance with respect to the quality, variety and standard of culinary brilliance available at JEC.” “JEC is a wonderful multi-purpose venue with excellent facilities that give us the freedom to run lectures and hands-on workshops. Coupled with this, the JEC team is consistently professional and supportive, and it’s always a pleasure to work with them,” says Donet. The ability of JEC to host such an interactive event, with multiple audiences and activities, speaks volumes about the possibilities available there. From large international motor shows, to renowned consumers shows (the Rand Show), JEC’s flexible venues, as well as a professional and

info@expocentre.co.za www.expocentre.co.za

MEETINGS SA | SEP/OCT 2012

I N

T H E

H O T

S E A T

A change is as good Way back when in 1973

Craig Drysdale, CEO of Springbok Atlas Charter, revealed the transport management company s brand-new look at SAACI 2012. The reaction? Very positive. Julia Mafcher caught up with an ecstatic Drysdale after the announcement.

rysdale says Springbok Atlas Charter has spent 66 dedicated years transporting millions of people in its fleet of luxury and semi-luxury vehicles, and “it was time for a change.” Not simply a brand makeover, the company introduced another branch to its already firmly planted transport tree: Atlas Passenger Transport Division. With a

This is a dramatic rebrand and redesign, what did it entail? We spent R5 million on the redesign and no stone was left unturned, from our business cards right through to our website. This has been 66 years in the making and Springbok Atlas Charter needed to make a change to keep up with these modern times. We spent 15 months working on the rebranding and Imperial Holdings Limited [the company that owns Springbok Atlas Charter] also went through some significant brand changes.

What is the reason for launching Atlas Passenger Transport Division? We wanted to unlock the domestic South

MEETINGS SA | SEP/OCT 2012

focus on semi-luxury groups and private hire, this division will open the company up to a much wider clientele base. Two great offerings in one stable certainlyy make it a force to be reckoned with.

African market with this semiluxury division. The 60-seater market is growing and there’s definitely a need for a lower budget coach service. However, the offering is anything but low budget. Atlas Passenger Transport Division maintains the same top-notch service Springbok Atlas Charter is known for and doesn’t skimp on safety, comfort and – most importantly – customer service.

Do you think this new semi-luxury division will increase business? And if so, why do you think this is? Yes, most definitely. The brand is funky, fresh and unique. Bringing on a budget charter can only do more for us as the luxury charter market

New Springbok Atlas luxury charter back

I N

T H E

H O T

S E A T

as a holiday Keeping up with the times

Today 2012

New Springbok Atlas luxury charter front

is very niche and there’s a big difference between spending R8 000 per day as opposed to R4 000. School groups in particular will benefit from the service. It’s like comparing a Rolls Royce to a Toyota.

You’re renowned for your high standards of safety

and reliability, comfort and customer service. To what do you attribute this? We pride ourselves on being a responsible business that takes a leadership stance when it comes to vehicle safety, driver performance, environmentally ‘green’ transport and corporate social investment. Our popularity with a wide range of clients from government departments, mining houses, corporates and community groups to top

We are known for and don't skimp on safety, comfort and – most importantly – customer service

New Atlas Passenger charter front

sporting bodies, tours and safaris, is testimony to our high standards of safety, reliability, comfort and customer service.

So… why the branding at the front of your coaches? That’s simple: We lead from the front.

t +27 (0)11 396 1053 craig.drysdale@springbokatlas.co.za www.springbokatlas.co.za

MEETINGS SA | SEP/OCT 2012

I N D U S T R Y

I N S I G H T

EXSA EX XSA A COLUMN OLUM

Bits and bytes in venues It s all too eas easy tto fall all behin b behind in this fast-paced industry. ry. So how do yo you keep up? By paying attention to the modern corporate traveler s needs.

ablet sales are estimated to soar to 99.3 million in 2012, increasing the need for a seamless and fast

VENUE ENUEE CTICC C Emperors Palace l Gallagher Convention Centre ICC Durban ExpoCentre Sandton Convention Centre Coca Cola Dome CSIR Misty Hills Thswabac

Internet connection. Wi-Fi devices are a fast favourite among consumers and many expect wireless internet to be a standard feature in restaurants, conference venues Wi-Fi Configurations Configuratio and hotels. Hotels.com ran an international survey on the expectations and perceptions of hotel amenities. About 40% expect Wi-Fi facilities W free, fast Wi-Fi and Available in all will book according Wi W Wi-Fi Fi Free or Cost areas to which venue Cost Yes 3 offers it. The International Free for hotel residents Yes 3 Association of Cost Halls 3 Exhibitions and Events (IAEE) Free for delegates Yes 3 completed a Cost Certain Halls 3 survey last July Cost Yes 3 on exhibition organisers and Cost Yes 3 venue managersâ€™ Free Yes 3 key issues regarding Free Yes 3 the growing use Cost Some 3 of Internet in

exhibition facilities. It reached Europe, America and parts of Asia and asked venues about Wi-Fi and if it should be free. The accompanying pie chart shows the results: What arose from the survey, when it came to Wi-Fi accessibility, was a mismatch in expectations between the facility owner and the organiser. Whereas 90% of organisers believed participants should be offered free Wi-Fi, only 48% of the facility managers did. This could be because approximately a third of facility managers viewed the provision of Wi-Fi as a â€˜significantâ€™ income stream, while the balance indicates that the costs of the service must be offset. Not surprisingly, 89% of exhibitors expect to have free access. However, this isnâ€™t an important decisionmaking element for exhibitors. The Global Competitiveness Report rated South Africa 50th out of 142 countries. The report included summaries of each country â€“ its weaknesses, strengths and where thereâ€™s room for improvement. Infrastructure was one such category, and it was indicated that there is a need for further advances. Presently business tourism brings in more international guests than leisure tourism, and itâ€™s important to know what tourists are looking for when it comes to conference and exhibition venues. Most venues indicated they have Wi-Fi available throughout the venue and the majority charge for the service. Compared to the international standard, the IAEE survey revealed that South Africa is out of sync with international standards regarding costs. Sixty per cent of local venues offer Wi-Fi at a cost. The survey stated that international venues charging for Wi-Fi see it either as a source of income (34%) or an amenity with an offsetting fee (66%). Technology is rapidly developing and the exhibition industry is being forced to update in order to remain current.

MEETINGS SA | SEP/OCT 2012

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I N D U S T R Y I N S I G H T • A I P C • BY EDGAR HIRT

EVOLUTION OF THE INDUSTRY PART 1

IMAGE COURTESY OF CTICC

Are we keeping up?

As the industry continues to evolve, convention centres are finding it hard to keep up due to space restrictions, lack of design flexibility and finances. In this two-part series, AIPC president Edgar Hirt looks at the big issues facing centres today and how this may affect their interactions with suppliers and clients.

irstly: space. How are expectations changing and what can be done to respond within the limitations of a largely fixed structure? Managers are responding in a number of ways, all of which are of importance to event planners looking at potential changes in their programmes.

Flexibility is the priority Events used to have a largely predictable combination of space requirements, where

MEETINGS SA | SEP/OCT 2012

even the proportions of different spaces were well established and most centres were designed accordingly. Now, along with changing formats, are coming spatial requirements that are testing the limits of how spaces with solid walls and particular combinations of finishes can respond. A major overhaul of spaces is simply not an option for many centres. And besides, there is little reason to think that these will not simply evolve again in the future.

For new design, the emphasis has shifted to flexibility; spaces that can serve a variety of purposes and can be organised in a variety of ways without major dislocation. In fact, ‘multi-purpose spaces’ have become one of the most important design factors in new centres on the assumption that we really have no idea what the needs of the future will be.

Designing for the business Centres have to become increasingly realistic about the kind of business opportunities they can expect. This is based on external factors such as transportation access and accommodation, as well as the capabilities of the centre itself. Design can and should be directed towards the best opportunities, rather than creating a more generalised configuration that will require endless and potentially costly adaptation. Another new and important trend along these lines can be seen in the growing priority for centre designs to offer better abilities to host multiple,

INDUSTRY INSIGHT • AIPC

informal areas can be redeveloped in what may have been public or pre-function spaces to accommodate small groups. It’s often a matter of something as simple as replacing or even just rearranging furniture,

Space configuration is a big issue in an evolving industry, but it’s not all that’s changing

simultaneous events rather than single larger ones. This is a logical reaction to the fact that the majority of events in the market are now small to medium size. The ability to offer discreet and dedicated combinations of space to more than one event at a time not only expands the overall business opportunity, but often offers greater efficiency in related areas such as

accommodation, transportation and even the loading in and out process.

particularly when meetings are spontaneous and self-generated. Given that set up and take down of specialised configurations can be costly for both the centre and the client, some have been exploring more or less permanent changes in configuration. These include dedicated exhibition units that can be left in place to be used by exhibitors on an ongoing basis. On the other hand, finishes are being made less specialised in many cases, so the same area can serve many different functions and be differentiated through the use of lighting and floor treatments, meaning they can be more readily changed than distinctive finishes. Space configuration is a big issue in an evolving industry, but it’s not all that’s changing.

Working in the envelope For existing centres, the job is tougher but lots of strategies exist that enable them to create more flexibility. Large spaces can be subdivided to accommodate demands for more breakout spaces, while

In the next issue, Hirt will explore how the ‘softer’ side, including technology, food and beverage, and changing business relationships, requires every bit as much attention as event space.

MEETINGS SA | SEP/OCT 2012

I N D U S T R Y I N S I G H T • C M P • BY HELEN BREWER

Leaving a legacy

the first seven candidates to write their exam and the second exam to be held the following year • special exam rental rates from Emperors Palace, Sunnyside Park Hotel, GIBS and Services SETA Training Centre • Services SETA pilot project funding for over 25 accepted candidates • Markex organisers agreement to a CMP Network exhibition stand • adjudicators Prometric agreement for post-exam drinks and snacks • checking of over 150 candidate applications • undertaking of 23 information sessions and 15 blueprint breakaway sessions. With limited possibility of contradiction, it’s unlikely there are any individuals or groups as thoroughly briefed on a MICE status attainment process as the CMP Network South Africa. From every possible perspective there’s been a learning curve, which has helped South Africa going forward.

Building professional profiles It is eight years since the CMP Network launched in South Africa. The road has been long, sometimes bumpy, but mostly rewarding. So, where did it begin and where to from here?

The bigger picture

Of the 37 South African CMPs, 15 attended the first CMP Breakfast in 2012. Back Row: Pieter Swart, Errol Ninow*, Estelle Lotter, Craig Drysdale*, Celeste Whitaker, Karen Kotowski, Noelene Vonk, Glen van Eck*, Nigel Walker Front Row: Sam Nel, Wesley Middleton, Chris Prieto, Amanda Rogaly, Roz Prinsloo, Derek King, Helen Brewer (*financed by Services SETA pilot project)

rom our initial investigations at Frankfurt’s IMEX eight years ago to the top of the Johannesburg Civic Centre, the contrast was significant but the view spectacular. The state-of-the-art boardroom setting had the latest amenities and all 15 of us had been registered with the kind courtesy of event support company Purple Hands. The catering was sponsored, for the first of many events, by the MICE Club. Joanne Joham from Meeting Professionals International (MPI) gave a presentation on CMP status attainment. Following further discussions during the International Congress and Convention Association (ICCA) conference in Cape Town, between Joham and the MICE Club, the deal was sealed to progress to the next level. A year later the first exam was completed in Johannesburg under the watchful eye of the adjudicator, Wits University’s Dr Graham Hart. All seven candidates seated became CMPs.

MEETINGS SA | SEP/OCT 2012

MICE status established Today there are some 37 CMPs in South Africa and by the end of 2012 there are likely to be over 40. This is testimony to the effective communications, marketing and promotion of all South African CMPs that have been processed through the CMP Network South Africa. The MICE Club name, for status attainment, changed to the CMP Network in 2009. The promotion of CMP in South Africa has been as spectacular. CMPs in other countries are: Italy (26), Singapore (22), Switzerland (11), UK (8), Spain (5) and Brazil (1).

Hard work and passion pay off The MICE Club’s extensive time and investment in growing MICE professionalism in South Africa could not be complete without mention of major milestones achieved: • American Express Card financed the exam shortfall in 2006 and 2007, allowing

It’s been an interesting eight years, resulting in the incorporation of the Network into a much bigger picture, branded as The MICE Academy. You’ll be seeing a more inclusive endorsement from our 3S Media partners. The MICE Academy will focus primarily on CPD (Continuing Professional Development) for a range of industry requirements to professionalise and build career advancement profiles. Appropriate sessions will have the red CPD logo to identify authenticity in keeping with the South African skills development requirements. With this more inclusive role, it’s likely the South African MICE industry will take on a professionalism not considered a mere five years ago. To this end, the MICE Academy website is currently being populated and once complete, the SA Conference e-newsletter will announce the details. The academy acknowledges with gratitude the support of our current strategic partners and co-branders who have embraced the MICE Academy with enthusiasm. Currently these are: Gallagher Convention Centre, ZD Marketing and our media partners MeetingsSA and the SA Conference e-newsletter and directory. It‘s this positive attitude from our strategic partners that will eliminate the driving of wedges – so prevalent amongst industry groups – in favour of the building of bridges. Long may the MICE Academy prosper!

Rain or Shine MICE Academy Members

STAND OUT from the Crowd

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