Meetings May June 2018

MAY/JUNE 2018 • Issue 79

add-ons for bespoke experiences

4

SOCIAL MEDIA

hacks you don’t want to miss

how to

Make your events memorable using unique spaces

DURBAN ICC

21 Years of Changing Lives

After 130 years, the brand represents tradition and stability, which imparts a sense of gravitas. We offer corporates an opportunity to bring this international recognition to their event.”

Carol Crozier, Manager: Company Services, JSE

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MAY/JUNE 2018

www.theplanner.guru The Planner

the cover STORY MAY/JUNE 2018 • Issue 79

ADD-ONS FOR BESPOKE EXPERIENCES

4

SOCIAL MEDIA

hacks you don’t want to miss

HOW TO

Make your events memorable using unique spaces

DURBAN ICC

21 YEARS OF CHANGING LIVES

After 130 years, the brand represents tradition and stability, which imparts a sense of gravitas. We offer corporates an opportunity to bring this international recognition to their event.”

Carol Crozier, Manager: Company Services, JSE

R50.00 (incl. VAT) ISSN 1684-9264

This year marks the 21st anniversary of the opening of Durban ICC. Not only was it South Africa’s first international convention centre, but it is also currently ranked in the world’s top 15 convention centres.

For more, turn to page 6

Women in MICE

More than 130 years down the line and the JSE has elevated its brand by opening up stunning event spaces that were previously only available to listed companies to the public.

The Top 40 Women in MICE nominations are now open. Tear out the page and email your top pick to mpinane@3smedia.co.za

For more, turn to page 12

For more, turn to page 29

22 Parrot Products 2017 was an innovative year for digital signage and display, and 2018 promises to be even more monumental.

Focus On 8 Add-ons can transform an event from ordinary to extraordinary – as long as you are smart about how you choose and use them.

Destination 12 Have you considered Ekurhuleni as your MICE destination of choice? Many don’t, and yet it offers a number of attractive benefits and options.

Best Practice 14 Karmen Vladar often gets asked what the next great thing in event technology is going to be. Among others, her answer always includes the integration of beacons.

18 S ocial media hacks Using social media to promote events is more necessary than ever. It’s accessible, it’s

@theplannerguru

The big interview

Featured

08

@theplannerguru

23 Ultimate Data Sciences We can all agree on the importance of having a website for an event. Big or small, a strong online presence is crucial. But what makes for a successful website?

24 Tour in South Africa Escorted tours are a Meetings favourite because they offer a great option for incentive travellers looking for an organised, social travel option with plenty of inclusions.

25 The Hilton Durban What many describe as an iconic landmark hotel, Hilton Durban offers superior accommodation in a supreme location near the Durban ICC.

27 Rand Club Sited in the beating heart of Johannesburg’s historic central business district, Rand Club stands proudly as a timeless South African icon and an exclusive destination event venue.

26 Premier In perfect proximity, nestled right on the banks of the Mkhomazana River and surrounded by the Ezemvelo Nature Reserve lies Premier

30 EGF Are you future-proofing your business?

31 AAXO Carol Weaving encourages readers to celebrate Global Exhibitions Day and learn what POPI means for them at this year’s MADEX.

31 Travelbags Why conference add-ons matter!

REGULARS 03 Ed’s letter Celebrating she-roes 04 Tidbits Meetings’ must-know minutia 15 Sound bite James Khoza, executive chef of Tsogo Sun’s Sandton Convention Centre, has been elected the first South African-born and -trained president of the SA Chefs Association since its inception.

16 20 Questions We get to know a little more about our favourite lead event organiser at Pretoria-based event production company Event Wizards, Herkie du Preez.

32 Miss Meet on the social media rules of engagement

Speaker’s Corner 17 Unique Speaker Bureau, together with UZI Rapid Fire Films, will help you leave a lasting impression at your next conference.

Resort Sani Pass.

easy and everyone is on social media anyway.

21 Meeting places – Unique spaces. With an increase in the demand for smaller conferences and the need to make events memorable, boutique venues are gaining in popularity. Meetings shares its top picks.

PULL-OUT

TALKING POINTS 28 AIPC These days, centres need to put a major effort into staying ahead of the competition by understanding who their customers are and what’s important to them.

30 SAACI After just over a year in the role of CEO,

Exceeding expectations with the Johannesburg

Rudi van der Vyver takes stock of what the SAACI

Expo Centre

team has been able to achieve in that time.

29

RESORT S A N I PA S S S O U T H E R N D R A K E N S B E RG

World

Class

Africa

Good Hope Farm • Sani Pass Road, Himeville, KwaZulu-Natal PO Box 44, Himeville, 3256, KwaZulu-Natal Tel: +27 (0)33 702 1320 | E-mail: sanipass@premierhotels.co.za GPS Coordinates: S29’39.299” E29’26.683” Central Reservations: 086 111 5555 | www.premierhotels.co.za

ed’s letter Publisher Elizabeth Shorten Editor Mpinane Senkhane (mpinane@3Smedia.co.za) Journalist Pippa Naude Chief Sub-Editor Tristan Snijders Sub-Editor Morgan Carter Head of design Beren Bauermeister Design Ramon Chinian Contributors Michelle Hinrichsen, Peter King, Lynn

McLeod, Brad Montgomery, Rudi van der Vyver, Karmen Vladar, Carol Weaving General Manager Candice Landie Client Services & Production Manager

Antois-Leigh Botma Financial Manager Andrew Lobban Distribution Manager Nomsa Masina Distribution Coordinator Asha Pursotham Advertising

Vanessa De Waal +27 (0)84 805 6752 | vanessa@3smedia.co.za published by No. 9, 3rd Avenue, Rivonia, Johannesburg PO Box 92026, Norwood 2117, South Africa Tel: +27 (0)11 233 2600 Fax: +27 (0)11 234 7274/75 www.3smedia.co.za Meetings May/June 2018 © Copyright.

All rights reserved 2018. www.theplanner.guru subscription R330.00 per annum (incl. VAT) | subs@3smedia.co.za ISSN 1684-9264 NOTICE OF RIGHTS Meetings is published bi-monthly by 3S Media. This publication, its form and contents vest in 3S Media. All rights reserved. No part of this book, including cover and interior designs, may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from the publisher, nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition being imposed on the subsequent purchaser.

The authors' views may not necessarily reflect those of the publisher or associated professional bodies. While every precaution has been taken in the preparation and compilation of this publication, the publisher assumes no responsibility for errors, omissions, completeness or accuracy of its contents, or for damages resulting from the use of the information contained herein. While every effort has been taken to ensure that no copyright or copyright issues is/are infringed, 3S Media, its directors, publisher, officers and employees cannot be held responsible and consequently disclaim any liability for any loss, liability damage, direct or consequential of whatsoever nature and howsoever arising.

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Celebrating SHE-roes!

W

e are less than four months away from the 2018 edition of the Top 40 Women in MICE and I cannot explain how excited I am to see a room full of women fixing one another’s crowns again.

These awards are now a highlight of the MICE calendar and offer a rare opportunity to celebrate the exceptional women whose passion, motivation and dedication make this industry a better one through their involvement.

Now that nominations are open (see nomination form on page 29), I thought it fitting to meditate on why it is important to nominate and, in turn, recognise the women in this industry (and any other industry really).

Empowering girls and women is, in itself, powerful. Today, we know it is the key to economic growth, political stability and social transformation. World leaders, experts and scholars alike are giving their voices to this critical endeavour – think Barack Obama, Thabo Mbeki and Cyril Ramaphosa. Nominating a woman you feel is pushing boundaries in your space is not only a way to rally support around these queens but is also a way to highlight how important it is support empowered women who are doing more than making history. They are creating herstory; they are rewriting their destinies.

But remember to consider the criteria when nominating your lady: these being leadership, passion, creativity, integrity, mentorship and relationships. The nomination form is really easy to fill in and, if you have any questions, you’re welcome to email myself or Shanna (keep reading to find out who this is) and we will happily assist.

This issue is particularly special, as we had the opportunity to explore all things wonderful at

the Johannesburg Expo Centre (JEC) during the Rand Show – and what a treat that was! See the pull-out in the middle of this issue for more on this. The Durban ICC is on our cover representing the wonderful province that is KwaZulu-Natal, and it’s just in time for the Tourism Indaba.

Before you head over to Durban on 8 May for the Indaba, be sure to read up on what a spectacular venue the Durban ICC is and understand why the venue is currently ranked among the world’s top 15 convention centres (page 6).

Finally, I must share with you how enthralling it was to walk through the Johannesburg Stock Exchange (JSE) in Sandton for the first time and discover all the neat meeting and event spaces now available to non-listed companies. Take a peek at page 10 – you won’t be disappointed.

So who is this Shanna I mentioned earlier?

Drum roll, please! Shanna Jacobsen has joined as our new managing editor for Meetings and takes the reins from the end of April. We are absolutely thrilled to have her on board. Many of you will meet Shanna out and about and I can safely say her enthusiasm and expertise are going to be invaluable to not just the team, but the industry as well. For me, it has been an incredible journey of just under of a year, as well as a massive learning curve! I stay on as editor of the annual Meetings and Event Planner and The Exhibition Planner and as digital editor on theplanner.guru, so I’m never too far away!

“Well-behaved women seldom make history.”

Laurel Thatcher Ulrich

See you soon!

TROPHIES - AWARDS - MEDALS +27(0) 12 327 5885 | info@khojagroup.net www.khojagroup.net | www.khojagroup.co.za

African business tourism and MICE stakeholders join forces to upskill The Southern African Association for the Conference Industry (SAACI) and the Society for Incentive Travel Excellence (SITE) have joined forces with Africa Tourism Partners (ATP) and Grant Thornton to host a capacity-building Business Tourism and MICE Masterclass course in Johannesburg from 13 to 15 June 2018.

Both industry-leading associations have endorsed and pledged their support for this innovative training programme, initiated by ATP in collaboration with the programme’s knowledge partner, Grant Thornton.

Structured in an action-learning training format, the Masterclass aims to upskill African business tourism and MICE professionals, practitioners, entrepreneurs and the youth. It will help them to leverage the growth opportunities currently available to the African business tourism and MICE sector.

“Each African country is a unique meetings, incentives, conferences, exhibitions (MICE) and events destination.

Coupled with this, leading global incentive

houses, renowned event organisers and corporates now have positive perceptions about the continent, as African member states continue to successfully host more large-scale events and leading incentive programmes,” says Kwakye Donkor, chief executive of ATP. “This means the growth prospects for the African business tourism and MICE industries are huge right now. In order to take advantage of this, we need to adopt a new, holistic and integrated approach to attract travellers and secure events, hence the need for this kind of Masterclass.”

“The benefits of attending an event of this kind include gaining an understanding of the current issues, trends and required standards for the industry. We believe that the course will give delegates a clear picture of what the African MICE tourism industry is (and is not), as well as impart all the essential practical knowledge and skills delegates need to be successful in their business roles,” says Rudi van der Vyver, CEO of SAACI.

aha launches lecture room at UJ School of Tourism & Hospitality The official launch of the aha Hotels & Lodges Lecture Room at the University of JohannesburgSchool of Tourism & Hospitality (STH) took place on Monday 9 April 2018 at the Bunting Road campus, Auckland Park.

The collaboration between aha and STH started a year ago, according to both parties, largely due to their mutual passion for the industry. For aha, one important aspect of this collaboration is to afford the learners an opportunity to potentially develop

Introducing The Regency Apartment Hotel in Menlyn node

4 • MEETINGS l may/june 2018

a career path within the organisation once they graduate. Neil Bald, CEO of aha Hotels and Lodges, says, “This collaboration gives us an opportunity to tap into the emerging talent in the tourism and hospitality space and connect with the learners, as they are the future contributors to the industry.” Bald, an alumni of STH also presented a guest lecture and underlined the industry’s positive impact on our economy.

This luxury lifestyle development is due for completion in June 2018 and is set to showcase the best in secure urban hotel standards. The R350 million development is situated in the exclusive Menlyn node, perfectly positioned for ideal access to the Menlyn business district, the Menlyn malls and conveniently close to the highway to fast-track to Johannesburg or O.R. Tambo International Airport.

This is the first Regency hotel, of which several more are planned, brought to you by Key Spirit Development in partnership with MD Siyanda Dlamini’s new hotel management company (soon to be launched). As a direct result of the ownership structure, the hotel boasts a BBBEE Level 1 score.

Designed by award-winning architects Archactive International, the luxury apartment-style hotel suites will be available for business or leisure accommodation. No expense has been spared,

with each of the luxury apartments fitted with top-quality finishes, including appliances by Miele, centralised air-conditioning, restaurants, bar, bespoke gym, high-end security with 24-hour surveillance and underground parking.

The impressive 220-suite development will cater to a mix of local and international professionals, investors, diplomats and embassy staff with different needs and requirements. Additional conferencing facilities are available for corporates on request. With the growing demand for accommodation to cater to the busy Menlyn district, we are delighted to announce the ideal solution for both short- and long-term stays.

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cover story

21 YEARS of

changing lives

about durban icc The Durban ICC has successfully hosted some the world’s largest and most prestigious events.

It has built a reputation as a world-class business events facility, making an immense contribution to both the provincial and national economies.

This year marks the 21st anniversary of the opening of Durban International Convention Centre. Not only was the Durban ICC South Africa’s first international convention centre, playing host to heads of state, royalty, celebrities, and business luminaries alike, but it is also currently ranked among the world’s top 15 convention centres.

A

frica’s leading convention centre will leave no stone unturned in ensuring that the various stakeholders who have helped the Durban ICC earn this prestigious title are acknowledged and appreciated for their contributions towards the organisation’s success.

Extended celebrations In order to commemorate this milestone, a communications and promotion campaign has been undertaken from March to October 2018. This drive incorporates a public relations campaign as well as a series of events hosted for key clients, industry partners, stakeholders and members of its wider community.

“The rationale for extending the celebrations is to ensure inclusivity and the participation of our key clients, industry partners, members of the wider community and other stakeholders who will be hosted through a series of events from now until October,” said Lindiwe Rakharebe, CEO, Durban ICC, at the announcement.

“The stakeholders who have travelled this journey with us must equally be celebrated as they have been instrumental in helping to drive positive change in society and empower ordinary South Africans.” Rakharebe added that 2018 also marked 100 years since the birth of anti-apartheid stalwart Nelson Mandela, who officially opened the

Durban ICC in 1997. The socio-economic impact created by the existence of the ICC, with support from various stakeholder groups, resonates with the theme '21 Years of Changing Lives'.

The Durban ICC continues to deliver effectively on its core mandate to be a catalyst for positive economic progress and job creation. Over the years, the centre’s local, provincial and national contributions to the economy have been significant, with over R34.4 billion being generated towards South Africa’s GDP. The majority of this contribution directly benefited the KwaZulu-Natal gross geographic product over the same period at around R32.6 billion.

The numbers don’t lie In the past fiscal year alone, the centre’s local, provincial and national contributions to the economy have been significant, with R4.9 billion generated towards South Africa’s GDP, exceeding the target of R4.5 billion by 9.2%.

The majority of this contribution directly benefited the KwaZulu-Natal gross geographic product during the year to the tune of R4.8 billion.

A total of 11 024 people were employed as a result of the Durban ICC’s activities. In 2017, 7 991 people were employed directly and a further 3 033 people were

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#icC2018

DURBAN-ICC WHERE THE WORLD MEETS AFRICA

employed indirectly as a result of events hosted at the centre. It is also projected that the Durban ICC contributed R1 billion to indirect household income in 2017. The solid set of financial results achieved over the years and an uncompromising commitment to good governance and compliance, as evidenced by the centre’s successive clean audits, contribute to the sustainability of the organisation.

Rakharebe stated, “As we evolve as a thought leader in the international events space, we remain steadfast in our commitment to delivering an unforgettable event experience for all our guests. While operating in a responsible and profitable manner, care will be taken to ensure that the positive socio-economic impact to the citizens of Durban is heartfelt.”

Fun times ahead Cosmopolitan Durban is one of South Africa’s most popular tourism destinations thanks to its stunning beaches, warm year-round climate and friendly people.

Commenting on the Awards Ceremony, Rakharebe added, “I cannot express my excitement at the prospect of hosting this prestigious event in our world-class facility at the

11 024 peOpLe were employed as a result of Durban ICC’s activities in the 2017 fiscal year. It also generated R4.9 billion towards SA’s GDP

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Durban ICC and the beautiful destination of Durban.

“We are also looking forward to hosting some lovely events this year, including the International Telecommunications Union Conference and Telecom World, the inaugural BIO Africa Convention, the BRICS Council and the AFREhealth Symposium 2018,” she added. “We are also particularly excited about hosting the World Travel Awards Africa and Indian Ocean Gala Ceremony in October this year.”

Hospitality leaders from across the region will gather for the red carpet gala ceremony on 6 October 2018 to see who among them has been voted the best in the business. Graham Cooke, founder and president, WTA, says, “It will be an absolute pleasure to return to Durban for the first time since 2009. With its beautiful beaches and fascinating Afro-Indian culture, Durban is one of South Africa’s essential destinations.

“We are honoured to partner with the Durban ICC. Opened by Madiba in 1997, this incredible facility has successfully staged some of the world’s most prestigious events. I look forward to welcoming all of our nominees here in October, as part of our silver anniversary celebrations.

“WTA has maintained its position as the industry leader for the past 25 years, consistently proving its value as the global benchmark for excellence in the travel, tourism and hospitality business.”

“We are all looking forward to welcoming our industry colleagues, friends and media from around the world. We are ready to give all our special visitors a warm and unforgettable Durban experience.”

“As we evolve as a thought leader in the international events space, we remain steadfast in our commitment to delivering an unforgettable event experience.”

T: +27 (0)31 360 1000 E: sales@icc.co.za l icc.co.za

Facebook @DurbanICC Twitter @DurbanICC Instagram @durbanicc LinkedIn Durban International Convention Centre

MEETINGS l may/june 2018 •

7

F OC U S O N

Adding value with add-ons

Add-ons can transform an event from ordinary to extraordinary – as long as you are smart about how you choose and use them.

A

dd-ons – those optional services or features that enhance a conference, meeting or event experience – come in many shapes and forms. They can range from complimentary printing services or coffee stations that a venue offers an organiser to sweeten the deal, to more extravagant addons such as unique team-building experiences or yoga classes that appeal to attendees and require specialised services and a budget.

Regardless of what type of add-on you are considering, the underlying motivation should

8 • MEETINGS l may/june 2018

always be that it adds value, says Rudi van der Vyver, CEO of the Southern African Association for the Conference Industry. He asks, “What are your objectives? If an add-on doesn’t help you achieve your objectives, it isn’t offering you any value and you don’t actually need it.”

RETURN ON INVESTMENT Jeana Turner is the sales manager for Event Inspirations – a company that offers customised event services, team-building activities, event decor and transfer services, all of which can add

something special to an event. She echoes this value-driven focus when she says, “The days of organising things just to be fun or pretty are over. We definitely still bring in these elements, but it’s always done with purpose. Our clients expect every facet of an event to have an outcome and yield a return on investment.”

She gives the example of a team-building activity that Event Inspirations offers, which is a dance lesson. But it’s not a routine dance lesson.

Instead, two of the dancers who performed with Shakira at the 2010 FIFA World Cup make a big entrance, with drumming and drama.

Next, they split the attendees into groups to teach them the ‘Waka Waka’ moves, after which everyone performs the dance together. This is recorded as a special take-away from the event. Jeana says, “This activity creates so much

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#toptips

“We have seen an increase in requests for more exclusive events with fewer attendees, so that we can really spoil them. And, although not new, spa treatments are still a hugely popular way to do this.” excitement and is a lot of fun. But it is also very effective at creating connections and bringing everyone together – which makes it ideal for events where this is an objective.”

MAKE IT MEMORABLE A big trend for add-ons is to create bespoke experiences that will leave a lasting impression on attendees. Kim Roberts, operations director at the forum, says that she almost exclusively deals with bespoke add-ons for the events hosted at the company’s five properties.

“Each client has their requirements but our feedback is consistently to create something ‘wow’. It is so important for the client to ensure their delegates have a memorable experience,” she says. “This can be something very small,

such as colour changes carried out through the venue and in the snacks or beverages, or something bigger, such as massive rigging in order for the CEO to fly like a super hero over his guests and on to the stage to kick off company achievement awards.”

“Every client we deal with wants a tailor-made event and something special,” agrees Jeana. “As a result, we have seen an increase in requests for more exclusive events with fewer attendees, so that we can really spoil them. And, although not new, spa treatments are still a hugely popular way to do this.”

#TRENDING Kim says a few add-on trends she has noticed include food and beverage offerings such

as s’mores (fire-roasted marshmallow and chocolate sandwiched between biscuits) and gourmet coffee bars, or where they bling up edibles and drinks to create exciting selfie moments. The international trend of flexible meeting or networking spaces is also filtering through, which gives delegates easy access to their ‘office comforts’ (such as good Wi-Fi, comfortable seating, etc.) so they can juggle important work responsibilities from the event.

Decor trends have also been strongly influenced by the drive to be different. Jeana says, “In the old days, it was all about table cloths and table runners, chairs with tie-backs, and everything looking the same. Now clients want a look and feel that is more eclectic, where not everything matches.”

She cites an event where all of the tables were made out of raw wood, but otherwise were mismatched in size, height and seating capacity. At the same event, the food was served as a buffet and became part of the decor. Again, it was all about mixing it up, as small tasting portions were served up – a total of 1 400 dishes for the 80 guests – so that everyone got the chance to sample lots of new flavours.

ORGANISER INCENTIVES Popular add-ons that venues offer to attract conference organisers don’t have to be as elaborate or unusual. Pieter Swart, managing director of Conference Consultancy South Africa, says he commonly sees traditional add-ons being offered, such as: upgrading of menus, complimentary welcome drinks, rooms drops, upgrading of hotel rooms, complimentary organiser offices, store rooms, complimentary coffee and refreshments in management offices, complimentary monthly meeting facilities with food and beverages for steering committee meetings, increased data for complimentary Wi-Fi, or sponsoring a reception for executives.

“These add-ons offer richer delegate experiences and save on the event bottom line,” he says, both of which add welcome value for organisers.

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MEETINGS l may/june 2018 •

9

The JSE foyer

The auditorium boasts 145 fixed seats

More than 130 years down the line, the Johannesburg Stock Exchange (JSE) has elevated its brand by opening up stunning event spaces to corporates that were previously only available to listed companies. We speak to Carol Crozier, Manager: Company Services, who says the spaces within the venue have been designed to act as a blank canvas.

10 • MEETINGS l may/june 2018

Electronic signage add flair to your event

A sophisticated

blank canvas L

ocated in the heart of Sandton’s bustling business district, the JSE is easily accessible to many of its blue chips and corporate visitors who are travelling either via the Gautrain, public transport, or by car. The beautiful space that is the gem of the JSE is up and coming as a sought-after event and conferencing venue for corporates and business alike.

Carol Crozier oversees Company Services at the JSE, where she has been working for nine years, and led the launch of the company services department four years ago. “We renovated the foyer on the ground floor and started to offer conferencing space because we wanted our clients to get more

out of their association with the JSE brand,” says Crozier. On what attracts people to the space, Crozier says “After 130 years, the brand represents tradition and stability which imparts a sense of gravitas and by creating functional and beautiful spaces, we offer corporates an opportunity to bring this international recognition to their event.”

Creating and building awareness around the JSE and its activities has been the key driving force behind offering customer value and making the JSE accessible. “By opening up the space to companies, we hope to inculcate an understanding that the JSE is not just for listed companies and listings: it’s for you as an investor in this country.”

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big interview CONFIGURATION room name

level

area m2

SCHOOLROOM

CINEMA

COCKTAIL

U-SHAPE

ROUND TABLE - B

ROUND TABLE - 10

BOARDROOM

N/A

Auditorium (Raked fixed seating)

Ground

156

N/A

145

N/A

N/A

N/A

N/A

Atrium (Doors closed)

Ground

208

60

180

200

50

80

100

50

Entertainment Area

Ground

106

N/A

N/A

100

N/A

32

40

N/A

Cape Town Venue

Ground

64

32

60

80

28

40

50

18

Carol Crozier Manager: Company Services

WHAT’S ON OFFER? The JSE’s spaces are conveniently versatile and can easily be arranged into bespoke, fit-for-purpose venues based on clients’ requirements – at the same time, the JSE offers external companies a space to meet in a neutral environment.

THE BELLS AND WHISTLES Not only does the JSE have a series of premium venue spaces at its premises but it also offers a host of event add-ons. “We have got phenomenal catering on-site, and the kitchen is able to put together a menu to accommodate any budget. The media hub is available to non-listed companies as well, and we have Power FM and CNBC Africa studios on-site,” notes Crozier.

Key to any event is an audiovisual offering, along with the technology and infrastructure required to run it. The spaces within the JSE are each equipped with cutting-edge technology, including cameras, high-tech audio and lighting equipment, and capacity that enables web streaming on-site. This is ideal for the JSE’s listed clients, who will often host an event at the venue while web streaming to stakeholders. For added appeal, clients can brand the room on the JSE’s giant screens while free-standing touchscreens or ‘wall boards’ are also available to attendees.

One of the most unique offerings is the opportunity to host a market open or market close to celebrate a company milestone or financial year. Other exchanges around the world ring the bell to open the market but at the JSE, it’s celebrated in a uniquely African way that embodies the true African spirit, with traditional instruments such as the kudu horn, vuvuzela and drum coupled with traditional ululating.

“We were very intentional in the way we designed the space, wanting it to act like a blank canvas. The space is modern and lends itself to companies being able to come in here and own the space – from their branding to the image they want to portray to their clients... We really provide a full turnkey offering,” concludes Crozier.

The JSE has developed an array of training programmes running throughout the course of the year to help us understand stock markets, listing requirements, financial legislation and investor relations.

Quality on-site AV is available

T: +27 (0)11 520 7000 E: info@jse.co.za

Linkedin JSE Twitter @JSE_Group Facebook @The JSE Group JSE Limited, One Exchange Square, Gwen Lane, Sandown, 2196

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MEETINGS l may/june 2018 •

11

destination

A gateway to the unexpected T

he name Ekurhuleni means “place of peace” in Tsonga, yet the name defies the bustling reality of this metropolitan municipality in Gauteng. At its heart lies O.R. Tambo International Airport, Africa’s biggest and busiest airport, which has the capacity to handle 28 million passengers a year. It’s also one of only four airports in the world that fly scheduled non-stop services to all six inhabited continents (the other three being Abu-Dhabi, Doha and Dubai).

Unsurprisingly, because of the airport, Ekurhuleni has become the gateway into and out of Africa and South Africa, and a stopover for many travellers.

This has resulted in a multitude of businesses and industries growing up around it – including a thriving hospitality and business tourism sector.

While it’s not an obvious choice when considering where to host your next event, this is what makes Ekurhuleni an intriguing location. It’s a relatively unexplored region, with a surprising number of diverse attractions to experience. Combine this with the first-rate facilities and services available to cater to business travellers, on both a large and small scale, and you have a winning combination of quality assurance and the novelty factor.

boasts many unspoilt natural attractions, including 206 biodiverse and rare wetlands, which are home to over 360 different species of birds. (Perhaps these are the spots that inspired the name “place of peace”.) These, with the Germiston Lake, Benoni lakes, numerous dams and hiking trails all present unique opportunities for the wellness trend.

• There are endless leisure options Just like the abundance of venues, there are a great many leisure activities to choose from. For example, there are no fewer than 16 signature golf estates, including the five-star Glendower – the official host of the South African Open Golf Championship. There’s also a rich heritage of South Africa’s past to explore at the O.R. Tambo Narrative Centre based and Thokoza Wall of Remembrance, as well as museums for aviation and dynamite manufacturing.

And when the sun goes down, the nightlife beckons with great restaurants, casinos, and regular shows and entertainment on offer at hot spots such as Carnival City and Emperors Palace.

Have you considered Ekurhuleni as your MICE destination of choice? Many don’t, and yet it offers a number of attractive benefits and options.

This increasingly popular region is the gateway to SA's economic hub, Gauteng.

4 REASONS TO HOST YOUR NEXT CONFERENCE IN EKURHULENI • It’s conveniently connected Ekurhuleni is readily accessible for delegates, whether they are coming from abroad or down the road.

Those who fly in will land at O.R. Tambo International Airport, situated in the centre of this sprawling municipality. A number of premier venues are within a stone’s throw of the airport. However, it’s equally fast to move around, as the airport is linked to the rest of Gauteng with an efficient network of freeways, and to busy nodes with the high-speed Gautrain.

• You can take your pick of venues With more than 200 venues to choose from, you will find the perfect space for your next event – regardless of whether you’re looking for an intimate, boutique set-up with a five-star grading, or need to accommodate 3 000 guests in one place. Most venues also offer accommodation, or you can choose to book with one of the many first-class hotels or even budget backpackers, all within a short distance.

• It has a wealth of natural beauty Despite being an industrial centre, Ekurhuleni also

12 • MEETINGS l may/june 2018

GET TO KNOW EKURHULENI Province: Gauteng Seat of Ekurhuleni: Germiston Total area: 1 975 km² Total population: 3 178 470 Urbanisation: 99.4% of the population lives in urban areas Weather: 3 000+ hours of sunshine a year

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#Coe2018 When visiting YOU MIGHT WANT TO… Learn to fly gyrocopters at Hangar 21 in Springs. These small aircraft are easy to fly and a lot of fun because of their manoeuvrability and power (they can get up to 2 000 m in couple of minutes). www.gyrosquadron.co.za Sample township party vibes and traditional foods at Brima Café, an upmarket

township cafe. www.brimacafe.co.za

Catch an old-fashioned steam train to Magaliesburg for a picnic.

Reef Steamers is a non-profit company run by enthusiasts who dedicate their time to rebuilding and preserving old steam locomotives. www.reefsteamers.com Learn about legend Oliver Tambo at the OR Tambo

Narrative Centre. Not only is his story fascinating and important, but the precinct is part of a green project to encourage sustainable living. It’s also situated on the beautiful banks of the Leeupan Wetland. +27 (0)11 999 1837

VENUE highlights Emperors Palace 4 hotels | 29 meeting rooms | 3 000 largest plenary +27 (0)11 928 1000 info@emperorspalace.com www.emperorspalace.com Kopanong Hotel 168 guest rooms | 20 meeting rooms | 400 largest plenary +27 (0)11 749 0066 sales@kopanong.co.za www.kopanong.co.za Birchwood Hotel & O.R. Tambo Conference Centre 665 guest rooms | 60 meeting rooms | 3 000 largest plenary +27 (0)11 897 0000 reservations@birchwoodhotel.co.za www.birchwoodhotel.co.za InterContinental Johannesburg O.R. Tambo Airport 138 guest rooms | 9 meeting rooms | 80 largest plenary +27 (0)11 961 5400 reservations@icairport.com www.intercontinental.com

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MEETINGS l may/june 2018 •

13

B EST P RACTICE

Using beacons at your next event I always get asked what the next great thing in event technology is going to be.

Among other things, my answer always includes the integration of beacons. I found an interesting blog about this that I would like to share with you. By Karmen Vladar

A

pple first introduced beacon technology into mobile devices in 2013, making location technology easily accessible. The ‘early adopter’ event planners looking to produce highly interactive events found that beacons helped introduce proximity marketing to their events. It opened up a new level of engagement that was more personalised to an attendee’s location and experience.

shopping bag is in stock (triggered via a beacon located at the front door) when they enter any of their stores. Another American company, Hudson’s Bay Company, deploys beacons that push out individual campaigns offering discounts with ‘reveal codes’. In addition to triggering buying behaviour, it allows the company to track the effectiveness of each beacon.

The origin of beacons in proximity marketing

The events and meetings industry can learn (and profit) from the retail industry’s proximity marketing foundations by incorporating location technology into the attendee experience. The possibilities become endless as beacons help to bridge the gap between the mobile event app and the attendee’s physical location.

Registration can become automated, thereby eliminating queues. Crowd traffic can be measured to determine the value of specific booth locations.

Attendees can check in to a session simply by entering the room. Another exciting potential of proximity marketing for event planners resides in

The retail market was the first to embrace beacon technology and shape the concept of proximity marketing. Beacons allow organisers to send timely messages to devices based on location, creating uniquely relevant experiences prompting users to action.

Globally, some retailers started using beacons to offer rewards via their mobile apps to customers as they enter their stores. One American store, Nordstrom, started using it to notify customers if any item in their mobile

Using location-based promotions at events

Beacons use location technology to take advantage of the time when an attendee’s focus is narrowed and receptive When the focus is all on you, it simply

has to work!

Trusted event apps that transform Conferences and Events

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location-based promotions. With beacons, planners can offer promotions or information via a targeted push notification when attendees draw near to particular booths. It might be a brochure sent during a product demonstration, or an item list for attendees entering a silent auction room.

The capability to connect an attendee with a promotion is greatly enhanced when it is combined with proximity and relevancy. It is the difference between window shopping and stepping into the store. Beacons use location technology to take advantage of the time when an attendee’s focus is narrowed and receptive.

A unique experience for every attendee Proximity marketing, driven by beacon technology, allows event planners to provide a unique experience to their attendees and construct opportunities at optimal moments.

Any promotional event, including demonstrations, prize drawing, or booth visits, can be significantly more impactful when delivered in a relevant and timely manner. The combination of beacon technology with a mobile event app affords event planners the opportunity to craft an interactive and personalised attendee experience. Proximity marketing at events continues to grow and beacons are slowly evolving into the perfect addition to the mobile event app.

20 questions

THE EVENT WIZARD What is your view on the events industry at the moment?

Fast-paced, technology-driven with the focus on engagement will sum this up. Everyone is talking green; the awareness around incorporating sustainable elements into events is growing tremendously and is the way forward.

What has been the biggest change/ development you’ve seen in meeting design? Nobody wants to sit at an event and just be an attendee anymore – those days are over and gone. Engagement from the word go is key - creating sensory experiences and interactions from food to visual displays.

What do you enjoy most about working at Event Wizards? It is amazing working with a great team. I love the fact that I have creative freedom and support that allows me to advance my career in event management and the meeting design industry.

and ideate and execute our own – with this combo, who can go wrong?

What is your top meeting design tip? By creating enjoyable guest

Herkie Du Preez

experiences and interaction, you create smiles. By creating smiles, you create memories. And creating memories will add to achieving your event objective. Never forget the objective of your event, but let’s face it – everyone wants to have fun!

is the lead event organiser at Pretoria-based event production company Event Wizards.

What quote best describes you?

“The purpose of our lives is to be happy” – Dalai Lama.

What’s your guilty pleasure?

Snaccidents like dipping my salt and vinegar crisps into my double-thick triple-chocolate Belgian ice cream.

Tell us something about yourself that many don’t know. I am a

What makes Event Wizards unique, and sets you guys apart from your competitors, especially where meeting design is concerned?

qualified group fitness instructor and teach classes weekly.

The quality that really sets us apart is that which is embodied in the very essence of our name – efficiency and creativity that almost verge on wizardry. Strategic planning and concept ideation are among our many strengths.

Being me and a sharing joy.

What is your favourite holiday spot and why? In a hammock, with a coconut on a pet

If you could speak any language – what would it be?

friendly beach.

Spanish and Portuguese.

What is your karaoke song of choice?

What have been some of your career highlights? I make every day a highlight –

Who would be your ultimate dinner guest? Google says Hitler, but I

every event project, each qualification and every moment highlights my career.

always try to improve and make each event memorable for our guests and myself.

doubt that. I would rather go with someone like Barack Obama, the Queen and add Trevor Noah to keep the conversation going but I’m not really a “a let’s do dinner with the queen” fan; so, if I had a choice, I would rather meditate and do yoga with the Dalai Lama.

Why should one consider using Event Wizards’ meeting design services? We

Speaking of food, what’s the strangest thing you’ve ever eaten?

are a diverse team with years of professional experience. We also attend events, set trends,

Bacon bandwagon with bacon ice cream – don’t try it.

What’s your superpower?

'If I could turn back time' by Cher.

What has been your most memorable event? Honestly, I don`t have favourites – I

What is the strangest request you have had from a client? A really annoying one is: “Can we see what the draping will look like?’’ Another interesting one was, “Can we please have live lions at the entrance?” I almost said yes.

What’s your most prized possession?

My Fitbit – she motivates me.

What would be your death row meal?

Rabanadas: Portuguese French toast – buttermilkdipped, fresh strawberries, bacon, maple syrup, mascarpone cheese… ok, I’ll stop.

SOUND BITE

inspirational and inspired James Khoza, executive chef of Tsogo Sun’s Sandton Convention Centre, has been elected the first South African-born and -trained president of the SA Chefs Association since its inception 44 years ago.

What are some of the current trends in the food and beverage industry?

A migration towards Peruvian ethnic cuisine, Filipino cuisine, and African cuisine can be seen within the current industry. One-pan meals and air frying are now common cooking methods.

Thai rolled ice cream is a specifically prominent trend, along with new cuts of meat, craft/ artisanal spirits, locally produced beer/wine and regional signature cocktails.

How can one present “plain” food in a way that appeals to delegates?

Research is a chef’s best friend. Plain food doesn’t mean food that lacks character. The food has to tell a story to those who eat it. It needs to reveal the poetry, art, imagination and creative spirit of the chef.

What is your number one catering tip?

Respect the ingredient. Respect the customer.

Know as much as you can about both. This will result in a recipe that will work with you.

What is your favourite kitchen equipment or gadget? A knife. It does a lot of in the hand of a master.

What dish are you asked to make most often? A potted smoked salmon dish, through which we play with the senses of the diner. We use real smoke when presenting the dish, which never ceases to amaze the diner.

16 • MEETINGS l MAY/JUNE 2018

What is your favourite food?

All food intrigues me if it’s cooked fresh and with the right cooking method.

Are there any foods you just don’t like?

None. All food is golden.

Did you eat your veggies as a child?

I ate plenty of vegetables. As an African child, cabbage and spinach were regulars on our plates.

What is your favourite food memory?

Tasting candy floss for the first time. Before tasting it, I had only seen it in American movies.

About Chef james Khoza earned his Diploma in Food & Beverage Management from Technikon Witwatersrand in Braamfontein in the 1990s and then started his culinary career working under Walter Ulz at Linger Longer restaurant as demi chef de cuisine. Through his career, he has travelled and worked in places such as France, Guinea, the Democratic Republic of the Congo, and Germany, where he worked in a Michelinstarred restaurant. He then returned to his South African roots 11 years ago and joined Tsogo Sun, working in various Southern Sun kitchens, followed by the Sandton Convention Centre, where he has been for seven years.

What are your favourite foods to cook with? All vegetables are versatile and

When did you know you wanted to be a chef? When I was passing through the

take on any flavour you introduce to them.

Carlton Hotel at the Carlton Centre in the early 90s, the chefs’ whites and discipline involved in the craft captured my heart.

What do you think is the most challenging ingredient to work with?

What is the proudest moment in your career as a chef? When I was asked to assist the late culinary legend Dr Billy Gallagher at the Johannesburg Zoo, while doing a demonstration with Jeremy Mansfield. It was then that my career truly took off.

Who in the food world do you most admire? Chefs Thomas Keller and Grant Achatz. History mixed with the present, resulting in culinary genius.

Sweet breads are a challenge if you’re not well trained to handle them. They need patience and absolute concentration if you want to master the art of cooking them.

What’s your “death row” meal, as Anthony Bourdain puts it?

Interesting question. I am not an extravagant person, so an oxtail dish, cooked in a variety of ways, with truffled potatoes and incorporating wholesome African flavours would be my perfect final meal.

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AFRICA’S LARGEST FULLY-CONTAINED EXHIBITION, your expectations OVER Meeting your demands, Exceeding CONFERENCE 0 000M2 OVER AND EVENTS 100 000M2 NDOOR OUTDOOR SPACE VENUE SPACE

24-HOUR SECURITY

CONTEMPORARY CONFERENCE FACILITIES REGISTERED HELICOPTER LANDING SITE

30 MIN TO ALL INTERNATIONAL AIRPORTS

20 000 SECURE PARKING BAYS

5-STAR CATERING

CLOSE PROXIMITY TO HOTELS

The Johannesburg Expo Centre

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JEC

leading a power house Running a multipurpose facility that can accommodate up to 20 000 people with its 50 000 m2 of indoor space and over 100 000 m2 of open outdoor areas is no easy task, says Craig Newman, who has been at the helm of this powerhouse facility for 11 years.

Craig Newman

CEO

Craig is the first African president of UFI, and will be serving as incoming UFI President 2018, UFI President 2019 and Outgoing UFI President 2020. UFI is the leading global association of the world’s tradeshow organisers and exhibition centre operators, as well as the major national and international exhibition associations, and selected partners of the exhibitions industry.

Facebook - @jhbexpocentre1 Twitter - @jhbexpocentre Instagram - Johannesburg expo centre Youtube - Johannesburg Expo Centre Linkedin - Johannesburg Expo Centre

T

ime and time again, the JEC has proven that it has what it takes to host large-scale events and conferences. But CEO Craig Newman says this didn’t just happen overnight.

“We’ve kept pace with the remarkable growth of the local exhibitions, conferences and events industry so that we could become a world-class facility that offers exhibitors, visitors and delegates a first-rate experience,” says Craig. “And in doing so, the JEC has become the ideal venue to host conferences with the workshops, seminars and industry-relevant exhibitions that accompany them.”

With extensive and dynamic facilities, fivestar security, coupled with flexibility and firstclass service, the JEC sustains its position as the venue of choice in Africa year on year.

The JEC was opened in 1984 and Craig says that, over the years, with its vast size, a variety of exhibition halls, as well as outdoor areas, the JEC has played host to a variety of events. Examples include Ultra South Africa, bauma Conexpo Africa, Electra Mining and The Rand Show, to name a few, all of which use the venue regularly to host their events.

“It has become more and more critical for us to constantly exceed expectations as South Africa is becoming a destination of choice for

business tourism both locally and abroad.

“Our ability to adapt and transform is part of what has made us a venue of choice for so many years. Our ‘no problem’ approach to the sometimes weird and wonderful requests of our clients is what has really set us apart from the rest,” Craig continues. “We wish to be associated with high-quality exhibitions, conferences, and events that add value.”

As a leader, Craig is the glue that holds his team together, and his entire team raves about his dynamic leadership style.

“A team that loves what it does, is passionate about events and assisting tourism in South Africa, and that takes immense pride in its venue is one of the reasons that the JEC continues to reign supreme in the events venue sphere,” he says. Remaining Africa’s venue of choice is Craig’s main objective in 2018 and beyond, and with the current line-up of events booked at JEC, this seems eminently achievable.

“Our mission has always been to offer professionalism, flexibility, and hospitality so that we can provide our clients with world-class service and ensure that their experiences exceed expectations every time. We are placing a firm focus on innovation, service delivery to our customers and increasing our global reach,” states Craig.

Coming to the JEC this year • Classic Car Show 2018 - 01 July 2018 - Arena, Terrace 1 and 2 - 10 000 visitors • Winter Fair - 07 - 08 July 2018 - Hall 5, Esplanade - 10 000 visitors • Interbuild - 15 - 18 August 2018 - Hall 5, 6, 7 - 125 000 visitors • Electra Mining - 10 -14 September 2018 - Terrace 2, Esplanade, Hall 5 - 20 000 visitors • Star Schools - 23 October - 23 November 2018 - Hall 5,1850 students www.facebook.com/@jhbexpocentre1

www.twitter.com/@jhbexpocentre

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JEC

@Craig

Your marketing team speaks highly of your work ethic, what is your secret to leadership?

“I would like to sum it up in one word: Responsibility. I take responsibility and full accountability for all my duties. This leads to ensuring that everything that I need to do is done professionnally and timeously, every time.”

Craig Newman, CEO

Johannesburg Expo Centre Nasrec Expo Centre Nasrec

@jhbexpocentre1

Meet the JEC marketing team @Hannes

@Refilwe

@Leighton

@Believe

@Desrae

@Tracy

You were nominated at the EXSA Awards and won the best employee award; how did you achieve such a monumental feat?

Social media is one of your strengths; since you started with the company, you have helped grow the JEC’s following. How do you plan on keeping this upward trajectory?

Working on the ANC National Congress, what were your challenges and how did you overcome them? How did the experience help you grow professionally?

You have been with the company for a few years now. What is the culture of the Johannesburg Expo Centre? And what have you learned personally and professionally?

You were a recipient of the Women in MICE award in 2016; what advice would you pass down to the youth that are considering starting a career in the exhibition industry?

You have been with the JEC for three years, and are responsible for a critical part of conveying the business’ marketing message. What has been your greatest lesson in doing so?

Mutate, migrate, adapt or die. The only guarantee in the world is the constant of change. What is extremely important about managing change is to align yourself behind visions and aspire to make those realities.

This is especially important during times of significant change within the work environment. Always acquaint yourself with what appeals to emotion through style and behaviour to those around you.

Lastly, have a thorough knowledge of yourself and how you interact with those around you.

Hannes Venter, general manager

Social media is a very vast, interactive way of keeping in touch and in tune with what’s happening around you, especially in the exhibitions, conferences and events industry.

Focusing on meaningful content and a strong brand personality through our social channels is done by promoting the brand on more public platforms and creating a positive brand persona on social media that followers and likers can relate to at any given moment. Through specific keywords, phrases or hashtags, the aim is to efficiently keep the venue awareness on par at all times.

Refilwe Mokgaotsi, marketing and communications executive

A good team and good planning go a long way to avoiding many challenges. But when challenges do come, it’s always best to take a step back and analyse the problem to find the best solution. Get a second or even third opinion if needed and deal with the problem head-on. During stressful and difficult situations, it is not always easy but this is definitely a life lesson that I am striving to achieve better every day in my professional career and personal life.

Leighton May, marketing and communications executive

The JEC is a particularly healthy working environment. I associate our work environment with these characteristics: positive values, relaxed and productive atmosphere, commitment to excellence, open and honest communication, sense of humour and compassion, respect, and understanding.

It’s been an interesting and impactful three years.

Before working with the Expo Centre, I did not understand the intensity organising an event comes with. Having witnessed organisers being on-site and having sleepless nights to ensure that the event is a success made me appreciate the work ethic they have, and realise that we, as a venue, should play a vital role in ensuring that we assist them in making their event as successful as possible.

This exciting industry is an ever-evolving one.

As much as there is to learn from those that have triumphed before you, your new energy in the industry has the ability to break through those past limits and set diverse, new and unimaginable ones.

Desrae McDonnell, exhibitions and events manager

Being a part of a solid team like this has exposed me to the true meaning of team work and the importance of the pursuit of a shared vision.

Tracy Malebana, marketing and communications Executive

Believe Sibiya, receptionist/PR

#

Johannesburg Expo Centre

www.expocentre.co.za

JEC

Spreading Easter cheer at the JEC The Rand Show is South Africa’s most cherished and longest running consumer event, having been a firm family favourite since 1894. The Johannesburg Expo Centre is home to this worldclass event and shows no signs of slowing down, following an incredibly successful 2018 edition.

D

espite some rainy days, nothing could put a dampener on the festive atmosphere and bustle of activity at the Rand Show 2018, held, of course, at the JEC in Nasrec from Friday 30 March to Sunday 8 April 2018. Craig Newman, CEO of the JEC, says, “This year, our gate figures show a higher visitor attendance compared to last year – which proves that the Rand Show is still a firm family favourite and an important part of the Easter holidays in Gauteng.” A visitor survey, conducted over the 10-day event, revealed the leading attractions at the Rand

Show 2018: The South African National Defence Force (SANDF) displays, the Naked Scientist, the House of Horrors powered by 5FM, the Animal Kingdom, and Route 66.

125th anniversary “Although one Rand Show has just ended, we are already excited for next year,” says Newman. “Next year, 2019, will mark our 125th anniversary, so you can expect us to really pull out all the stops to make it even bigger and better. Mark it in your diaries now, as you won’t want to miss this one!” The Rand Show 2019 ran from Friday 19 to Sunday 28 April 2019.

SANDF displays The SANDF and its adrenaline-infused military displays have become synonymous with the Rand Show – the only event in South Africa where the public can witness the national defence force execute battle simulations and drills, complete with fighter jets, helicopters and artillery vehicles. This year, the SANDF literally brought out their big guns, much to the awe and appreciation of the gathered crowds, and remains the biggest draw card for visitors to the show.

The SANDF’s 12 000 m2 display also won the hearts of many families who learned about the different offerings from the SANDF, as well as the career opportunities for their kids.

WHAT MAKES THE JEC A UNIQUE VENUE since 1984 Over 100 000 m² of extremely versatile outdoor space

Multipurpose facilities that provide over 50 000 m² of indoor space www.facebook.com/@jhbexpocentre1

Individual gates and entrances for each hall provide ease of access, with the ability to park up to 20 000 cars www.twitter.com/@jhbexpocentre

www.expocentre.co.za

JEC

2018 Rand Show highlights...

This year, the Rand Show extended its hours to include even more time for fun in the ever-popular amusement park that stayed open until 21:00 daily. This gave visitors the chance to cram in some extra time to thrill and terrify themselves on a range of rides.

The Naked Scientist presented by 702 By popular demand, The Naked Scientist was back with a bang. Performing to capacity crowds, he was subsequently voted one of the year’s most popular attractions. Dr. Chris Smith (aka the Naked Scientist) appeals to the whole family because of his unique ability to explain science through humour, myth-busting exploits and explosive experiments. With more than 50 million downloads of his podcast The Naked Scientists over the past five years, he is arguably the world’s most famous and loved scientist – as confirmed by the Rand Show attendees.

The Rand Show House of Horrors, powered by 5FM A new addition at this year’s Rand Show was the House of Horrors. This attraction is modelled on the latest international trend of immersive theatre, where the audience – small, intimate groups of no more than 20 people in this case – wander through and interact with a fantastical nightmare-scape, complete with modern multimedia effects, actors, elaborate props and many surprises. It’s not for the fainthearted, so its popularity proved that Rand Show attendees are a bold bunch.

The Animal Kingdom A great deal of thought and attention went into ensuring the Rand Show had plenty to entertain the little ones, including play zones with Nerf guns and LEGO, children’s entertainment at the Festival Stage, and live animal shows at the Animal Kingdom. Snakebite Jones presented his Slithery Snake Shows twice daily, which starred some of Africa’s deadliest snakes such as the boomslang, black mamba, African rock python, puff adder, rinkhals and Mozambique spitting cobra. And Bryan Vorster put on the daily Free Flight Bird Show, featuring exotic feathered fowl like the Cape griffon vulture, blue and yellow macaws, and barn owls. Tamer beasts were also on show and could be handled, including the leopard tortoise, bull frog and brown house snake.

Castle Africa 5s presented by Rand Show The Rand Show hosted the South African leg of the Castle Africa 5s amateur five-a-side soccer tournament that culminated in 16 teams fighting it out at the Rand Show for a chance to compete at the African Continental finals – and win an allexpenses-paid trip to the FIFA World Cup in Russia in June. Paps Moffat commentated through the nail-biting play-offs and, ultimately, the Milanos ended up winning the trip to Zambia.

The multipurpose arena can accommodate up to 20 000 people

The Festival Stage With a packed line-up of quality entertainment from 10:00 to 21:00 daily, it’s no surprise that the Festival Stage was buzzing throughout the Rand Show. Some of the highlights included: • The Rand Show Extreme Bodies Competition • Mr and Miss Rand Show.

• The inaugural Gospel Sundays presented in association with Rainbow FM, featuring artists such as Joyous, Loyiso Bala, The Plain Truth and Overjoy.

Best of the Best brought to you by Tile Africa and The Home Channel Following on the success of the inaugural Best of the Best in 2017, the event returned this year to showcase great South African design, in association with Tile Africa and The Home Channel. No entries were accepted for this competition; instead, a panel of industry experts handpicked a few local designers to showcase, using criteria such as uniqueness and standard of manufacture. The results were stunning, and the beautifully curated collection of designs blew visitors away.

Experience India The very best of vibrant India was on display at the Rand Show. Visitors could feast on culinary delights, while their senses were also treated to sensory delights in the form of music, dance and an eastern Bridal Fashion show.

It has a registered helicopter landing base, managed by Capital Air

A team of professional and highly dedicated staff work on each account #

Johannesburg Expo Centre

www.expocentre.co.za

JEC

JEC SPACES UNPACKED TO SUIT YOUR NEEDS

Hall number 5

www.expocentre.co.za

The Johannesburg Expo Centre (JEC) is South Africa’s largest purposebuilt exhibitions, conventions, and events venue. Now, 30 years after its establishment, the JEC stands out as a leading venue of its kind and a proud ambassador of the industry. info@expocentre.co.za

One of the features that make the JEC especially unique is the venue’s sheer size. With vast and intimate spaces that are fit for any kind of event, the JEC is a definite top pick for events, conferences, and exhibitions.

www.facebook.com/@jhbexpocentre1

50 000 m2 of covered space, and an additional 100 000 m2 of outdoor, multipurpose space

More than 15 000 parking bays

World-class facilities, validated by winning the coveted PMR.africa Diamond Award in 2007, 2011, 2013, 2014, 2015, 2016 and 2017

Within 15 minutes of a variety of choice hotels ranging from three- to five-star

www.twitter.com/@jhbexpocentre

www.expocentre.co.za

JEC Multiple entrances with all infrastructural requirements provided Hall number 6

Hall number 7

Hall number 8

Hall number 9

Conference rooms encompassing 4 000 m²

Venues and capacities Room name Hall 5 Hall 6 Hall 7 Hall 8 Hall 9 Hall 10 Hall 10 A Hall 10 B Bateleur A & B Bateleur A Bateleur B Black Eagle A,B & C Black Eagle A Black Eagle B Black Eagle C Main Arena

Cinema 5 600 9 400 3 700 3 700 5 000 1 800 800 420 1 000 400 320 800 300 200 300 20 000

Cocktail 5 600 9 400 3 700 3 700 5 000 1 800 800 420 1 000 400 320 800 300 200 300

Banquet

Schoolroom

2 400 4 000 1 500 1 500 2 000 1 000 500 300 550 300 200 500 180 120 180

3 600 6 100 2 400 2 400 3 200 1 200 500 350 550 350 200 500 180 120 180

Five-star catering facilities

24-hour security

30 minutes from O.R. Tambo International Airport and Lanseria Airport

unique spaces atjec

Hall number 10

#

Johannesburg Expo Centre

Hall number 10 a

Hall number 10 b

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BRING YOUR BRAND TO

LIFE AT SOUTHERN AFRICA’S LARGEST FULLY-CONTAINED EXHIBITION, CONFERENCE OVER AND EVENTS 100 000M2 OUTDOOR VENUE SPACE

OVER 50 000M2 INDOOR SPACE

24-HOUR SECURITY

CONTEMPORARY CONFERENCE FACILITIES REGISTERED HELICOPTER LANDING SITE

30 MIN TO ALL INTERNATIONAL AIRPORTS EASE OF ACCESS

20 000 SECURE PARKING BAYS

5-STAR CATERING

CLOSE PROXIMITY TO HOTELS

Sp e a k e r ’ s c o r n e r

Make a lasting impression Unique Speaker Bureau, together with UZI Rapid Fire Films, will help you leave a lasting impression at your next conference through inspired film-making services.

U

nique Speaker Bureau is all about ‘Building Better Conferences’ and we want to help you create a unique delegate experience from speaker choice, conference conceptualisation to spectacular videography. UZI Rapid Fire Films is a proud partner of USB in creating Conference TV – an innovative way of preserving and broadcasting the key messages for your next conference.

UZI is a boutique, specialist corporate video production company based in Johannesburg, with teams in Cape Town and Durban. Headed up by producer Steven Hall, UZI has been providing corporate video production services for over 10 years. These range from scripting, filming, animation and editing to delivery for broadcast and internet distribution.

A range of offerings Through USB and Conference TV, UZI offers ready-made packages built specifically for the conferencing industry. These packages are designed to get the most out of a conference in terms of preserving key messages. Packages can also be customised and adapted to meet bespoke needs of a conference. A pop-up TV studio is set up at

the conference for interviews with C-level executives as well as delegates and other key attendees. The objective is to produce a series of short, punchy content-focused videos that allow staff and others to be reminded of or exposed to the key messages of the conference. These are then packaged for the client’s website or social media distribution – this is in addition to the packaging of the full sessions of the conference.

Inclusive live streaming Conference TV also includes live streaming across social media and websites for your event. This is a mixture of studio interviews and keynote presentations that allows delegates who were unable to attend to plug in and be part of your conference digitally. By interacting with social media, these remote delegates can submit questions to interviewers in order for them to be part of the conversation. A roaming camera is also used for live interviews on the exhibition floor, which really allows you to tap into the energy on the floor and get to know the faces of those on- and offstage.

USB believes you need to begin your conference with some live interviews on

LIVE streaming allows delegates to attend your conference digitally stage before crossing over to your keynote presentations. Through the use of UZI, you will be able to capture the entire event on film, giving your company the opportunity to create a highlights package, which can be played back to delegates who were unable to attend or simply to reinforce the message for those who were there – a post-event package.

Is your conference going to leave a long-lasting impression both nationally and internationally? If you haven’t yet considered video for your next conference, now is the time to do so; and if you are already using video, you need to ask yourself: Are you getting the most out of your current video offering?

Contact USB to make the most of your next conference with Conference TV and UZI Rapid Fire Films. uniquespeakerbureau.com

B EST P RACTICE

Social media

HACKS YOU

don’t want to miss

MAKe it as easy as... 1, 2, 3, 4 Using social media to promote events is more necessary than ever. It’s accessible, it’s easy and everyone is on social media. necessary than ever. It’s accessible, it’s easy.

1. POST REGULARLY

Posting once in a while about your event won’t get the awareness you need to get people to join. Make people feel as if they are going to miss out. Post regularly across all your channels and make sure that you include a link to your website or event page in every post.

2. RUN COMPETITIONS

To encourage people to share your posts, run a competition before or during the event.

For instance, if you are organising a fun run, ask your followers to take photos of themselves training for the event and to share those photos on social media. Offer them a prize like a t-shirt, foodhamper or free race entry.

Competitions encourage sharing so you could get loads of new followers or event attendees this way.

3. REAL-TIME RESPONSES

Social media users expect real-time responses, especially on Twitter. So if queries or complaints go unanswered for longer than 24 hours, they may either lose interest or become extremely frustrated by your lack of engagement.

Make sure someone who is as invested in the campaign as you are is there to manage online comments, queries and complaints.

Make it super easy and fun for people to work with you. And a sense of humour won’t hurt either!

18 • MEETINGS l MAY/JUNE 2018 www.theplanner.guru

#lifehacks

instagram

twitter

facebook

snapchat

linkedin

youtube

“What?!” you scream in horror at the idea of creating new content that will only be viewable for 24 hours. As counterintuitive as this may seem, it’s actually what makes the platform so powerful. Knowing that the content is time sensitive, many users cannot stand the FOMO (fear of missing out) and so will be curious to take a peek at what you’ve posted.

(Also, you can now save your stories on the Stories Highlights tab, or archive them so that you can retrieve and reuse them, or elements of them, again at a later stage.)

Manage the gram As at November 2017, Instagram was the third most popular social media site – after Facebook and YouTube. It has approximately 800 million users, and is proving to be one of the best platforms for brands to engage with their audience effectively, largely because: • 200 million accounts look at a business profile each day • o ne in three small business on Instagram say they built their business using the platform • 4 5% of small businesses on Instagram say they have increased their sales because of Instagram (Stats from: business.instagram.com/a/toolkit) One new feature Instagram has that could be especially valuable for event planners is Instagram Stories.

Ideas for Instagram Stories Because stories normally disappear so quickly, they are the perfect place to test new ideas and be creative. Here are some examples of the type of content you could try: • B ehind-the-scenes images – people are always curious about the things they cannot normally see, so let them in to see some of your behind-thescenes action at events, or even during the planning and prepping process.

• Run a flash sale or promotion – such as discounted tickets, available for 24 hours only.

A hint from Instagram is to remember to think about the sound on your videos, as 60% of users will watch your content with their sound on.

Encourage your attendees to ‘gram it up’.

Based on Snapchat Stories (which has also spawned versions on Facebook, YouTube and Whatsapp), Instagram Stories allow users to create their own story board, a collection of photos and up to 10-second-long videos, and adding hashtags, filters and stickers, as well as special effects.

Remember to consider how your event attendees use Instagram. You’ll want to encourage them to create their own stories at your event, so think about having photo-friendly decor and props, and unusual entertainment or activities that are likely to make them want to capture it on video to share with their friends.

And like Snapchat Stories, an Instagram Story will disappear after 24 hours.

And don’t forget to display your hashtag prominently in different places, so that it gets included into this user-generated content.

download instagram today

4. CREATE A HASHTAG

During the event, and even before, use hashtags and also make sure that someone is live-tweeting about the event and retweeting any posts made by those attending. You can also set up live streaming through platforms like Meercat, so people can watch online and see what they are missing out on.

6 - 7 JUNE 2018 Sandton Convention Centre, JHB

meeting places

Unique experiences With an increase in the demand for smaller conferences and the need to make events memorable, boutique venues are gaining in popularity. Meetings shares its top picks.

4

reasons to have your next event at a boutique venue

1 PERSONALISED SERVICE: One of the

distinguishing features of boutique venues is their attention to detail and personal service. Delegates can expect to get the royal treatment when attending a function at a boutique venue.

KWAZULU-NATAL Beverly Hills conference facilities offer a small yet superb selection of venues in uMhlanga Rocks that are ideal for board meetings, intimate conferences, launches, cocktail evenings or banquets. Situated within easy reach of Durban and its international airport, your guests can enjoy a peaceful location outside of the hustle and bustle of a city that is known for its ocean views and scenic surroundings. Events can be planned with assistance from their experienced team, who will ensure that your function receives the attention to detail you require – from themed decor all the way through to menus. Adding even more to the event offering is the tailored Beverly Hills Conference Stay Over package, which is exclusive to conference guests and organisers. +27 (0)31 561 2211 | tsogosun.com GAUTENG Hyatt Regency Johannesburg is the

conference or meeting room, you’ve seen them all. Perhaps not. Big, boxy event venues are designed to do one thing – hold people.

If you’re looking to inspire creativity, change your vantage point from a bland white room to a beautiful botanical garden, old manor house or even an ocean view.

place to have your Johannesburg convention, meeting or conference. Take advantage of the fully modernised conference rooms and the outstanding professional planning and catering expertise for which Hyatt is world-renowned.

Hyatt Regency Johannesburg meetings feature an unmistakable air of professionalism and sophistication. Whether you are planning a small executive retreat or a company-wide conference, our experts will make sure you’re at your best from start to finish, and Hyatt can assure you quick and convenient service. And now planning a successful meeting at Hyatt is easier than ever when you use our online meeting event solution. +27 (0)11 280 1234 | johannesburg.regency. hyatt.com

venues are likely to offer traditional event food. At boutique venues, your options are only as limited as your imagination. Simply coordinate with the catering staff ahead of time and most of your needs can be met.

NATIONWIDE As The Blue Train’s tracks roll inevitably into the distance, so life’s course brings with it joys that must be celebrated – graduations, engagements, weddings and

2 SOMETHING EXTRA: Boutique venues can

give your event that X-factor. These venues offer everything that big venues do – such as space, catering, audiovisual equipment and Wi-Fi – as well as a little something extra. Forget the complimentary pen and pad; boutique venues can offer delegates personalised gifts and attention.

3 PERFECT SPACES: If you’ve seen one

4 CREATIVE CATERING: Traditional event

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honeymoons, anniversaries and milestone birthdays. All of these deserve a memorable venue, a special ambience, and a reminder that you’re going places. The Blue Train can be chartered for such occasions. Just for you, it can meander along its standard routes, or on custom-made trips and cross-border excursions that last from a few hours to several nights. For those with more official agendas, The Blue Train has the facilities to service business-oriented journeys. +27 (0)12 334 8459 | bluetrain.co.za

WESTERN CAPE Nestled at the foot of the magnificent Paarl Rock is a small, luxury hotel like no other. Grande Roche is a place where history intersects with modern comforts, where the atmosphere of a bygone era brings a sense of gracious, unhurried living. This celebrated five-star hotel is a proud member of Small Luxury Hotels of the World and boasts beautiful gardens and award-winning cuisine at its elegant Bosman’s Restaurant. The conference venue, with an open-air amphitheatre, sits on the upper slopes of the estate, in the midst of vineyards and plum orchards, with the backdrop of Paarl Rock. Whether it’s an international conference, a board meeting, a cutting-edge product launch or a high-profile company summit, Grande Roche will take care of your needs. The team knows it is the little details that matter. +27 (0)21 863 5100 | granderoche.com

MEETINGS l may/june 2018 •

21

best practice

Get interactive or

GO HOME T

he nature of decision-making and the meeting rooms and conferences that support productivity are changing rapidly, driven by a general global push towards enhanced communications and more

About Parrot Products

Parrot Products, a supplier of presentation and signage products, was established in 1992, operating from small premises in Cleveland, Johannesburg, with a total of three product lines. Today, the business operates from a site spanning over 12 000 m2 with a total of over 2 000 line items. ouch LED Panels and 43” LED Touch 1 TTable FABS • Maximises presentation displays •A llows multiple users to engage on an interactive platform • Professional video conference display •F ull touch display for more intuitive and professional presentations •C onference mode to ensure management of multiple presentations • Sleek, modern designs

2 P4 and P5 Modular LED Display FABS • A digital display and advertising solution •D igital signage has benefits such as: web connectivity, high-definition displays combined with vivid colours that attract attention, easily updatable content and the ability to provide audiences with engaging information •T here is a rental option for the P4 Modular LED Screens. Daily retail pricing is offered and longer time periods will qualify for discounted rates.

22 • MEETINGS l may/june 2018

2017 was an innovative year for digital signage and display, and 2018 promises to be even more monumental. Both organisations and the public have embraced the digitalisation of… well, everything, and it is safe to say they want more.

effective collaboration. At the forefront of this evolution, new display technologies – including video walls, 4k displays, and interactive touch displays – are overtaking conventional presentation technology, offering tremendous opportunities for richer, deeper, more immersive communication in group settings. Today’s conferences and meetings are making use of technology more than we could have imagined a decade ago. And this is where touchscreen technology comes in.

Make conferencing better In order to stay ahead of this curve, Parrot Products has developed touch LED panels, which have been designed to enhance engagement, productivity and significantly improve any training, brainstorming and reviewing experiences with a collaborative application. In developing these products, Parrot Products has made it easier than ever to navigate through documents, videos, presentations and websites at your next conference, as well as conveniently share your documents and notes from the screen as well as multimedia files.This offering is not limited for use in just a conferencing environment, but also extends from the reception desk to hotel services and amenities, and even guest rooms. Hotel operators are increasingly using screens to convey all kinds of message including announcements and promotions in room.

Technology in its full use is built around people – to streamline workflows, enhance

communications, increase engagement and build a sense of community. Parrot Products' focus is on making sure that 2018 will be the year of the customer for you, helping you give customers direct access to more comprehensive and personalised communications. Parrot Products says the most impactful digital signage application is interactive information stations, more often referred to as the ‘digital concierge’.

“A touchscreen display in a lobby can itemise local dining, entertainment and attractions options, and provide area maps, running routes, traffic conditions, and lists of area services like nearby pharmacies, salons and specialised services.

“This technology can provide 24-hour resources for hotel and conference guests during their stay, and even just one screen can relieve pressure from the busy reception staff to answer guest enquiries, notably at larger hotels and conference venues, “ says Juanita Wallace-Swart, marketing design manager at Parrot Products.

+27 (0)10 140 4900 sales@parrot.co.za www.parrot.co.za

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s upp l i e r

8 Essential Elements For your next event website GRAPHICAL GRAPHICAL CONTENT/BRANDING CONTENT/BRANDING GRAPHICAL CONTENT/BRANDING An An event event website website isis an an extension extension of of the the brand, brand, so so make make sure sure you you make make use use of of highhighquality quality imagery imagery and and logos. logos. IfIf you you don’t don’t have have nice nice images, images, don’t don’t rely rely on on Google.

Google. There There are are aa number number of of sites sites that that offer offer great great royaltyroyaltyfree free images images (we (we like like www.unsplash.com www.unsplash.com or or www. www. stocksnap.io). stocksnap.io). First First impressions impressions last, last, so so make make them them count count for for the the brand. brand.

RESPONSIVE LAYOUT RESPONSIVE RESPONSIVE LAYOUT LAYOUT Your Your website website isis going going to to be be viewed viewed on on aa number number of of different different devices, devices, so so itit isis important important that that your your event event website website isis responsive. responsive. All All this this means means isis that that the the layout layout of of the the website website and and its its contents contents will will adjust adjust to to fit fit any any size size screen screen accordingly. accordingly.

We We can can all all agree agree on on the the importance importance of of having having aa website website for for an an event. event. Big Big or or small, small, aa strong strong online online presence presence isis crucial. crucial. But But what what makes makes for for aa successful successful website? website? Ultimate Ultimate Data Data Sciences Sciences offers offers aa few few pointers pointers for for you you to to consider consider for for your your next next event event website. website. By

By Brad Brad Montgomery Montgomery Keep-It-Simple-Sally.

Keep-It-Simple-Sally. Above Above all, all, stick stick to to relevant relevant information information because because most most visitors visitors will will scan scan over over the the text text looking looking for for the the information information they they need. need.

PROGRAMME/SCHEDULE PROGRAMME/SCHEDULE IfIf you you have have aa schedule schedule available, available, make make itit clear clear and and visible visible on on your your site site for for your your attendees attendees to to browse browse through. through. Be Be sure sure to to update update the the schedule schedule ifif anything anything changes, changes, and and alert alert your your attendees attendees OPTIMISATION when when itit does, does, either either via via social social media media or or in in an an OPTIMISATION email (remember (remember that that you you must must have have the the This This isis more more aa note note for for your your web web developer, developer, but but ifif email attendee’s permission permission to to email email them). them). Finally, Finally, you you are are building building the the site site yourself, yourself, take take note. note. Every Every attendee’s have aa download download button button that that isis clear clear and and visible visible graphical graphical element element you you add add to to your your websites websites adds adds have for for anyone anyone who who may may want want to to keep keep the the schedule schedule to to its its overall overall size. size. The The bigger bigger the the site, site, the the longer longer on hand. hand. itit will will take take to to load. load. In In today’s today’s fast-paced fast-paced world, world, no no on one one wants wants to to wait wait for for aa page page to to load, load, so so be be aware aware REGISTRATION REGISTRATION REGISTRATION of of the the size size of of the the images images and and videos videos you you use. use.

Do Do yourself yourself (and (and the the environment) environment) aa favour, favour, WRITING WRITING FOR FOR YOUR TARGET AUDIENCE WRITING FORYOUR YOURTARGET TARGETAUDIENCE AUDIENCE and and move move away away from from physical physical registration registration forms. forms. There There are are many many different different systems systems and and Finding Finding the the balance balance between between too too little little and and too too much much copy copy isis not not easy. easy. Too Too much, much, and and you you will will platforms platforms you you can can use use to to build build online online forms. forms. bore bore your your reader; reader; too too little, little, and and you you risk risk losing losing Have Have aa registration registration form form that that isis easily easily accessible accessible them them altogether. altogether. Think Think about about who who you you are are talking talking on on your your website website to to boost boost ticket ticket sales. sales. IfIf you you are are to to while while writing, writing, and and be be mindful mindful of of the the KISS KISS rule: rule: providing providing infrastructure infrastructure services services for for exhibitors, exhibitors,

Ultimate Ultimate has has an an online online services services ordering ordering platform platform specifically specifically for for this this purpose. purpose.

PAYMENT PAYMENT GATEWAY GATEWAY Nowadays, Nowadays, people people prefer prefer buying buying directly directly from from the the event event website website rather rather than than from from third-party third-party resellers, resellers, whether whether itit be be tickets tickets or or merchandise. merchandise.

Payment Payment gateways gateways can can be be easily easily integrated integrated into into any any website website and and allow allow you you to to receive receive credit credit card card payments payments safely safely and and easily. easily. AA competent competent web web developer developer should should also also recommend recommend that that you you purchase purchase an an SSL SSL certificate certificate for for your your website. website.

ANALYTICS ANALYTICS AND ENGAGEMENT TRACKING ANALYTICSAND ANDENGAGEMENT ENGAGEMENTTRACKING TRACKING Thanks Thanks to to the the clever clever people people at at Google, Google, you you can can track track the the performance performance of of your your website. website. With With information information like like this this at at your your fingertips, fingertips, you you can can adjust adjust your your marketing marketing strategy strategy to to drive drive ticket ticket sales. sales. Additionally, Additionally, there there are are aa wide wide range range of of software software solutions solutions available available that that allow allow for for managing managing visitor visitor engagement engagement (such (such as as live live chat chat facilities facilities and and social social media media integrations). integrations). Speak Speak to to your your tech tech expert expert about about some some out-of-the-box out-of-the-box ideas ideas that that could could improve improve your your event event website. website.

Sp e a k e r ’ s c o r n e r

Tour in South Africa TiSA Escorted tours are a Meetings favourite because they offer a great option for incentive travellers looking for an organised, social travel option with plenty of inclusions. Tour in South Africa (TiSA) specialises in creating these unforgettable guided tours across the country.

Why explore SA with Tour in South Africa (TiSA)?

About Tour in SA (tisa) Tour in South Africa (TiSA) is a newly formed travel company based in Pretoria, offering various tours throughout South Africa. The business also offers group transfers, transport to and from big events, single weekend breakaways, golf tours, and more.

J

ust think about it, who wouldn’t want to experience this beguiling country on a tour of Gauteng and then the Garden Route? Or join a safari in search of the big five: lion, elephant, leopard, rhino and buffalo. Explore Robben Island and the Kirstenbosch National Botanical Garden, relax on the beach at Camp’s Bay or scale Table Mountain. Maybe even go shark cage diving.

Let’s face it, planning an incentive for a group can be time consuming, and it can be hard to know where to eat, what to do, how to get from point A to point B, and which areas to visit in each destination. This is why escorted tours are especially convenient; an escorted tour takes care of all of the planning for you. The group can relax and enjoy the trip with the assurance that they will be seeing and doing the best of what the country has to offer.

Tour companies and operators like Tour in South Africa (TiSA) also have the advantage of established relationships with local vendors, so they’ll often get a much better price on museum entries, guided tours, and other travel expenses that groups would

have to arrange themselves.

One of the best parts of an escorted tour is the social aspect. Since everyone is travelling together and experiencing the same things, conversation will happen naturally, and friendships are sure to grow.

You’ll be with like-minded people who love travelling, and relationships formed on tours often turn into lifelong friendships. If this tour is for corporate incentive purposes, this is also a great opportunity to forge lasting business relationships.

Another great benefit of an escorted tour is your tour manager – in this case, Johan Matthee, a Southern

Africa Tourism Association accredited tour operator and owner of Tour in South Africa (TiSA) – will be with the group throughout entire trip to answer any questions, and let you in on fascinating details of each destination in South Africa.

Johan places importance on his ability to know everything there is to know about the tour, so groups feel safe and comfortable at all times. Any question you have, whether about the history, environment, food, culture, or arrival times, Johan answers within minutes, giving you both peace of mind and a deeper understanding of the places you visit.

Operators like Tour in South Africa (TiSA) have the advantage of established relationships with local vendors

Tour in South Africa (TiSA) Tour in South Africa (TiSA) is a newly formed travel company based in Pretoria, offering various tours throughout South Africa.

+27 (0)82 579 5646

We also do group transfers, transport to and from big events, single weekend breakaways, golf tours etc.

info@tourinsa.co.za

www.tourinsa.co.za

TiSA

Tour in South Africa

v e nu e p r o f i l e

Corporate elegance with a twist What many describe as an iconic landmark hotel, Hilton Durban offers superior accommodations in a supreme location near the Durban International Convention Centre.

F

eel the buzz from the moment you step into the Hilton Durban hotel’s slick social spaces. With rooms offering spectacular panoramic views of the city or the KwaZulu-Natal coastline, with easy access to Durban’s widely popular beaches and CBD – this location speaks for itself in more ways than one.

WHY HILTON DURBAN? •T here are 14 versatile conference and meeting rooms ideally suited for business gatherings, events and functions. The ballroom level can comfortably host up to 350 delegates and the meeting spaces up to 100 delegates.

• F or large, extravagant events, the ballroom and foyer can be joined.

•H ilton Durban recently launched new exciting themed tea breaks for guests attending conferences. They are fun, yet well balanced for the healthconscious guest with a quirky take on the conventional conference tea breaks.

•A ir-conditioned event spaces are filled with natural light and the latest in technology.

“Our team members’ delivery of exceptional service is worth mentioning. We provide high-quality

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offerings and, more importantly, have a passion for exceeding expectations. Additionally, our culture is very family-oriented.

We are more like an extended family. Instead of coming to work each day, it feels like coming home,” says Nosipho Makhanya, groups, conferences and events coordinator at Hilton Durban.

“We remain a leader in the hotel industry in Durban due to the spirit of our team members. Every day, we help deliver exceptional experiences that positively impact people – and the achievements we celebrate demonstrate the incredible momentum we have as Hilton Durban,” Nosipho adds.

Nosipho says the first quarter of 2018 has been an incredible one for Hilton Durban. “My team and I achieved the most improved conversion rate from 2016 to 2017 in the EMEA region. This has been the highlight for the first quarter as it provides clear evidence that we are striving for excellence, keeping our clients happy and securing more business,” asserts Nosipho.

SUSTAINABALITY STRATEGY “As the group’s Conference and Events Department, we recognise the importance of our impact on

Hilton Durban in numbers • Meeting space for up to 350 people • 30 minutes from King Shaka International Airport • 5 minutes from the beachfront

the environment and have made it our goal to ensure that our clients are aware of the LightStay system – our award-winning system that we use to track all of our ‘Travel with Purpose’ efforts and progress towards our mission.

“We communicate to our clients the sustainability impact of their event with us, and how we (through the use of tools such as ‘Meet with Purpose’) are helping preserve the environment. This is a great way for Hilton Durban to tap into our clients’ emotional side in a joint commitment to preserving the planet,” she concludes.

Meet with PurposeTM is a Hilton initiative aimed at limiting waste in the meetings and events space and building healthier attitudes towards wellness by focusing on ‘Mindful Being’, ‘Mindful Eating’ and ‘Mindful Meeting’, while Travel with Purpose focuses on responsible travel within the industry.

12-14 WALNUT ROAD, DURBAN, 4001, SOUTH AFRICA +27 (0)31 336 8100 durban.hilton.com

The organiser

Nosipho Makhanya

is a groups, conferences and events coordinator at Hilton Durban and says her team members and guests make the hotel what it is.

THE DETAILS

CLIENT International motor manufacturer FUNCTION A pan-African meeting VENUE Hilton Durban meeting room DELEGATES 120 pax

THE BRIEF

For this week-long meeting, Hilton Durban was tasked to coordinate all aspects of the conference seamlessly.

CHALLENGES

As much as the event went ahead without a glitch, organiser Nosipho Makhanya says this was no easy task.

“With the language barrier, the constant changing requirements, intricacy and attention to detail the client required, our events administration and operations departments worked hand in hand to ensure the weeklong conference ran smoothly.

“This meant a full-day pre-event meeting with all department heads and the client to ensure clear understanding was held prior to meeting commencement. I, as the event coordinator, was on 24-hour standby for last-minute amendments and additions to ensure nothing slips through the cracks,” she continues.

MEETINGS l may/june 2018 •

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r a n d c l ub

living history of the rand club

Rand Club’s standard event services: Select preferred catering suppliers Full bar services Staffing services

Rand Club can also assist with: Technical specifications Decor requirements Entertainment services Planning, registration and coordination

Sited in the beating heart of Johannesburg’s historic central business district, Rand Club stands proudly as a timeless South African icon and an exclusive destination event venue.

F

ounded in 1887 in the earliest days of a burgeoning Johannesburg, Rand Club is the city’s most enduring social institution and finest heritage venue. As such, the site’s story is inextricably bound to the history of Johannesburg. On 10 December 1887 – a year and two days after the first stand in the newly proclaimed township of Johannesburg had been sold – Rand Club opened its doors.

The Club was a fixture in political upheavals, although it took no official part, and wielded great influence in times of crisis. Rand Club’s colourful and often dramatic history is closely linked to the development of the world’s greatest gold field – on the Witwatersrand basin – and with the emergence of a modern, democratic South Africa. Today, Rand Club is proudly representative of contemporary South

The ornate four-storey Rand Club building is a prime example of Victorian architecture and is home to what is said to be the longest bar in Africa, at an astounding 31 metres!

African society and is open to everyone who wishes to share in its story, regardless of gender, race or creed. As one explores the Clubhouse, it’s clear that history is not merely on display – it has, in fact, been made here.

An urban oasis Rand Club is a tranquil oasis in the city, located in the safe and cosmopolitan banking and mining district. Easy access from the M2 motorway and dedicated parking make Rand Club a convenient and accessible destination. A shuttle service is also provided to and from the venue’s secure overflow parking bays.

Regardless of the occasion, Rand Club has the perfect space. Previously, exclusive to members, Rand Club’s exceptional rooms are now available to members and non-members alike at affordable rates. With 12 magnificent and versatile spaces, the venue offers you and your guests the opportunity to gather and celebrate in timeless elegance. Rand Club is the ideal setting for memorable occasions such as weddings, parties, corporate hospitality and conferencing, meetings, and private functions.

Rand Club also offers exceptional on-site assistance, making events a breeze. Its experienced, professional team provides an end-to-end service to ensure your event is executed to perfection.

+27 (0)11 870 4267 events@randclub.co.za Facebook @RandClubJohannesburg Twitter @randclub Instagram @randclub

26 • MEETINGS l may/june 2018 www.theplanner.guru

v e nu e p r o f i l e

Conference in the hills

suites 3 executive rooms 17 superior rooms 65 standard rooms 35

Sani Pass is the mother of all South African mountain passes. Alluring and captivating in every sense, it includes all the drama one would expect. In perfect proximity, nestled right on the banks of the Mkhomazana River and surrounded by the Ezemvelo Nature Reserve lies Premier Resort Sani Pass.

S

ITuated right by arguably the most iconic gravel pass in South Africa and approximately 244 km from King Shaka International Airport, Premier Resort Sani Pass is exceptionally picturesque, leaving one mesmerised by the beauty that is KwaZuluNatal. Premier Resort Sani Pass is one of Southern Drakensberg’s most desired resorts in the heart of the countryside, offering some of the best views and all the comfort and luxury you can expect from the hotel group.

What could be better than hosting a highly productive conference in one of the location’s event venues in the tranquillity of the Southern Drakensberg, followed by enthralling activities and going to bed surrounded by majestic views of the never-ending Drakensberg Mountains?

CONFERENCING

ACCOMMODATION

THINGS TO DO

Staying over is not a choice, it’s a must.

Once you visit the rooms, you won’t want to leave. The Premier’s rooms are kitted with modern amenities available for delegates choosing to stay overnight (and leisure guests). The 4-star resort boasts a unique blend of accommodation offering a truly Premier experience.

Conference delegates staying over are able to enjoy a wide variety of sports and activities such as swimming and horseriding to help them unwind. The resort boasts a nine-hole golf course suitable for avid golfing business individuals. The magnificent golf course setting includes 10 greens and 18 tees and is challenging for the better golfer, but still

This unique venue’s conference facilities include five venues accommodating up to 450 delegates and a boardroom catering for small intimate meetings of up to 8 delegates.

Premier Resort Sani Pass is the ideal location for your next conference, product launch, team-building event or corporate function in style and luxury.

Hosting your event or conference in one of these venues is a painless exercise with the help of Premier’s highly skilled professional events and entertainment manager who will assist with all aspects of conferencing, team building and extramural activities. Event organisers can expect excellent service standards, flawless event coordination and tailor-made packages to suit every need.

VENUES AND CAPACITIES Venue Umkhomazi 1 Umkhomazi 2 Drakensberg 1, 2, 3 Drakensberg (combined) Boardroom

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U-shaped 60 20 70 150 –

School room 75 45 80 220 –

Cinema 130 90 150 400 –

Banquet 60 40 75 250 –

Boardroom 66 26 92 124 8

friendly enough for beginners. The walking course’s proximity to tees and meandering nature make the course ideal for pleasant walks and a chance encounter with wildlife is always likely.

Further activities on-site include: chess, snooker, table tennis, volleyball, poker, putt-putt, fly fishing and bass fishing. A magnificent Spa with inspiring views is open for your enjoyment. Take your team on an exciting journey of discovery with imaginative out-and-about challenges. Make a difference, raise awareness and demonstrate your corporate values in a fun, engaging way.

Telephone: +27 (0)33 702 1320 Central Reservations: 086 111 5555 info@premierhotels.co.za www.premierhotels.co.za

MEETINGS l may/june 2018 •

27

TALKI N G P OI N TS

INDUSTRY views AIPC on how the Melbourne Convention and Exhibition Centre has changed the game

Peter King is a member of the AIPC Board of Directors and the chief executive at the Melbourne Convention and Exhibition Centre.

Embracing the customer journey These days, centres need to put a major effort into staying ahead of the competition by understanding who their customers are and what’s important to them.

A

t the Melbourne Convention and Exhibition Centre (MCEC), we undertook our Customer Journey initiative two years ago. It has been a game changer for us, and a project that has generated great interest among other venues around the world. In fact, it is a piece of work that provides insights that impact all customerfacing businesses. MCEC had built a thorough three-year plan encompassing all parts of our business, resulting in a detailed series of goals, objectives and delivery strategies designed to help MCEC remain ahead of its competition. This is nothing different from what most businesses do these days.

However, in our view, one critical element was missing – MCEC’s customers. We were historically operationally focused and prescriptive in the way we interacted with our stakeholders.

This needed to change. We felt we needed to become completely customer centric, with the needs and expectations of our customers driving our every decision.

This proved to be the most important decision we have made and has transformed our entire business – our relationships, our understanding and our structure, even including our event delivery model.

The Customer Journey project had a very clear scope and sequence, which was: • to accurately define our key customers • to outline their needs, desires and influences with respect to events – effectively humanising them and providing consistency across the business • to map how they currently make decisions and interact with MCEC • to use those maps to identify clear opportunities to improve the customer experience, be that through service, communications, content, food and beverage, etc.

Ultimately, we wanted to deconstruct our customers and their needs with precision, so we could determine the best

way of satisfying their requirements. Faced with these four challenges, we took the following three steps: •W e crafted a set of seven customer personas to create a common language and customer objectives within the business.

•W e mapped the various journeys taken by our customers in their interactions with us.

•W e identified ideas for improving their respective customer experiences.

Each of these steps included a series of detailed actions As a result of our findings, we reorganised our structure to ensure we provided assistance and support to customers at critical times in their particular journey with us. Our team has received constant positive feedback since this change, and we know that they now feel more empowered to provide immediate outcomes that satisfy our customers. Across the business, our post-event survey results are at the highest levels we have ever seen.

Of course, the Customer Journey project is an ongoing one. We recently announced the launch of our customer portal, myMCEC, which is a direct result of our Customer Journey work and aims to ensure customers continue to find it easy to do business with MCEC. We are also soon to commence stage two of our Customer Journey understanding, as we all know our customer and visitor expectations are evolving very quickly. We have to reset our teams, continue to challenge them and improve our delivery performance every year.

Standing still is not an option and – by basing our evolving structure and practices on very specific customer perspectives – we are ensuring that changes will work to their greatest advantage.

Our team has received constant positive feedback since this change, and we know that they now feel more empowered to provide immediate outcomes that satisfy our customers

28 • MEETINGS l MAY/JUNE 2018

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2018

RECOGNISING THE WOMEN IN MICE The time has come for you to put forward your nominations for the women who you believe are leaders, game-changers and influencers within the MICE industry. Please complete the form below and submit your nominations to wim@3smedia.co.za before 25 May 2018.

NOMINATION NOMINEE INFORMATION Nominee name Is the nominee a service provider or buyer/event planner?

Qualifications Do you belong to an association and, if so, which one? (SAACI, EXSA, SITE, PCO Alliance Network, ICCA, etc.)

CAREER INFORMATION Current company Current position Career to date Significant achievements in the last 12 months

LEADERSHIP

PASSION

CREATIVITY

INTEGRITY

MENTORSHIP

RELATIONSHIPS

Carefully considering the above criteria, please provide a motivational paragraph about the nominee.

Where possible, please provide examples of where the above traits were exhibited.

YOUR NAME AND CONTACT DETAILS

Please include a high-resolution photograph of the nominee.

Only nominations submitted on the official nomination form will be considered.

TALKI N G P OI N TS

INDUSTRY views SAACI looks at the year gone by

Throwback to year one After just over a year in the role of CEO, I would like to take quick stock of what my team at SAACI has been able to achieve in this year.

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rudi van der Vyver is the CEO of SAACI.

INDUSTRY views Gaze into EGF’s crystal ball

s an association, we have adopted a new strategy, which saw us clean out a lot of clutter.

We have a renewed focus on a ‘members first’ strategy. Our top priority is creating true value for our members while being conscious that all projects must be aimed at strengthening our industry, as this is the environment our members need to operate in.

We have adjusted and simplified many processes within the association and have been actively focused on renewing relationships with stakeholders and education partners within the business events industry across Southern Africa.

Our three key strategic focus elements identified are learning, networking and communication, and we have been hard at work to deliver better value to our members across all three of these focus areas.

We have launched the SAACI Internship and Mentorship programmes, and SAACI has taken the lead for Africa in the BRICS MICE Forum. We have reviewed all our communication platforms and have updated our social media as well as our electronic communication to members. Soon to be launched is our totally revamped

“We have launched the SAACI Internship and Mentorship programmes, and SAACI has taken the lead for Africa in the BRICS MICE Forum.”

Future-proofing your business This year’s Event Greening Forum (EGF) Conference will help you prepare your business to succeed in tomorrow’s economy, explains Lynn McLeod.

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Lynn McLeod is the secretary of the Event Greening Forum, and is organising the 2018 conference and master class.

website, which is focused on a much-improved user experience. Our SAACI Academy has also been hard at work and we have increased the number of online courses by 200%.

We have also focused on additional face-to-face training interventions for our industry.

Our SAACI Congress is a not-to-be-missed item on the business events industry calendar in 2018 and we have seen a renewed interest across all SAACI-hosted and -supported events. These are merely a few highlights and we are extremely excited for the launch of more projects to ensure we uplift the business events industry across Southern Africa and, in so doing, also create increased value for our members on a daily basis.

he term ‘future-proofing’ was first used in the electronics industry. It describes how software, computers and other electronics are designed to be usable in the future, despite technology’s constant evolution.

Since then, other industries have picked up the term, as they recognise the need to anticipate trends and threats to stay relevant. This concept is hugely relevant now, to the MICE events industry, as well as the tourism and hospitality industries. For example, the water crisis in the Western Cape has illustrated the need for responsible resource management and climate change mitigation, while the National Convention Bureau has made sustainability a requirement for international bid support.

Therefore, the EGF has decided to adopt the theme ‘Futureproofing your business’ for this year’s annual conference. The packed programme for this one-day event will address how businesses in the events industry can (and should) prepare for future changes. It’s not only negative news – there are also many exciting opportunities and developments to learn about.

MASTERCLASS If you struggle with motivating your customers to want green, then you might also be interested in the EGF’s half-day

30 • MEETINGS l may/june 2018

masterclass the day before the conference. Deon Robbertze will run the masterclass and explore how you can influence human behaviour to promote sustainable outcomes in your business.

Deon launched OgilvyEarth and is one of the founders of The Change Agent, a specialist sustainability and behaviour change communications agency. He has also co-published two books on sustainability and has over 25 years’ experience in marketing and communications.

EVENT DETAILS

EVENTS: Masterclass & EGF Conference DATE: 13 June 2018 (master class) and 14 June 2018 (conference) VENUE: the forum white light, Lanseria PRICE EGF members: Conference R1 050 | Master class R950 | Both R1 600 Non-members: Conference R1 350 | Master class R1 200 | Both R2 250 REGISTRATION: www.eventgreening.co.za/events or

email info@eventgreening.co.za

WHO SHOULD ATTEND

Both of these events are relevant to corporates, convention bureaus, event planners and organisers, exhibition organisers, marketing professionals, procurement managers, venue managers, and service providers for the events industry.

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Ta l k i n g p o i n t s

INDUSTRY views AAXO to unpack POPI at MADEX

Carol Weaving is the chairperson of the Association of African Exhibition Organisers (AAXO).

INDUSTRY views Travelbags on adding value

Join us at MADEX

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nyone taking marketing, advertising, design, social media, eventing and all that good stuff seriously will be heading to the Sandton Convention Centre in June, for the MADEX expo. Making this key event all the more relevant is the fact that it opens on 6 June, which has been declared Global Exhibitions Day (GED) by UFI – the global association of the world’s leading tradeshow organisers, fairground owners and international exhibition associations. By the very nature of the sector we operate in, both GED and MADEX are colourful, interactive and exciting events. But underneath the glitz, there’s a serious note: Exhibitions are big business with massive growth potential, and they have to be undertaken professionally in order to deliver on their potential.

This year, the new Protection of Personal Information Act (No. 4 of 2013; POPI) should be a top-of-mind professional issue for anyone operating in the marketing, advertising and promotions space. If you hold customer and industry databases, engage with event visitors, or market to individuals, you need to know how to be POPI compliant. To help, AAXO will present a POPI workshop led by expert POPI lawyer Riaan Viljoen at MADEX. Don’t miss this opportunity to brush up on your data management skills and prepare for POPI compliance. AAXO and EXSA have partnered to celebrate GED, and to provide value-driven activations to

TRAVELBAGS South African Travel Womens Club, Johannesburg

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MADEX participants, with the support of AAXO sponsors TicketPro Dome and Johannesburg Expo Centre. On a much lighter note, we’ll also be hosting some amazingly fun activations.

Think a combination between The Amazing Race and A Minute to Win It, where participants will have to complete fun, industryrelated tasks and stand a chance to win great prizes. To conclude the day in style, we will host a cocktail function after the games to celebrate our local and very talented exhibitions industry as part of the GED celebrations.

The new Protection of Personal Information Act (POPI) should be a top-of-mind professional issue for anyone operating in the marketing, advertising and promotions space

Why conference add-ons matter Giving a conference a hot topic isn’t the only way to draw crowds; some cool add-ons can also attract an audience. We at Travelbags spend a lot of time matching suitable add-ons to our events to make them all the more worthwhile for you, the attendee.

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Michelle Hinrichsen is the current president of Travelbags.

Carol Weaving encourages readers to celebrate Global Exhibitions Day and learn what POPI means for them at this year’s MADEX.

hat makes a conference exciting and enticing for the delegate? First, the topic, then the sponsor, the host or the speaker… something ignites their interest and they go, “Yes! I want to attend that conference.” That is, if you are not simply obligated to attend certain conferences for work purposes. In this case, the question is, what makes a conference something that a delegate will look forward to attending?

Travelbags thinks about these aspects when it comes to our lunches. What extras or add-ons can we offer to make the event really exciting and something that our guests/delegates will find enticing to attend?

Sponsorships are key, as these types of conferences or events offer other service providers platforms to speak to a captive audience and showcase their offerings or products.

This could be anything that a conference organiser might think their delegates would have

an interest in and would be a value add for the conference. Relationships and people are so important in this industry, and it’s the people that make for a great event or conference.

Panel discussions, or mentorship programmes offer great add-ons for conferences. These offer delegates opportunities to focus on certain issues and ask questions as well as get involved in smaller group environments to discuss topics and share ideas. Speaking with delegates instead of at them will increase involvement, achievement and personal gratification for all those who attend.

A big trend for add-ons is to create bespoke experiences that will leave a lasting impression on attendees MEETINGS l may/june 2018 •

31

MISS MEET

THE RULES OF ENGAGEMENT

The social media standard

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Illustration: Nicolene Louw l nicolene@fine-line.co.za

How are event organisers ensuring maximum reach on all the right touch points? Miss Meet delves deeper.



CHECK it off

Does your venue have sufficient infrastructure and bandwidth for data-intensive event-goers?

emember the good old days, about 15 years ago, when it was considered rude to look at your phone during an event?

When a speaker stood at a podium for 45 minutes at a time droning over a death-by-PowerPoint presentation? These days, we don’t even think twice when seeing an event-goer on their phone because the likelihood that the individual is catching up on work while they are away from their desk is widely accepted – the levels of efficiency at which we need to function wholly reflect this. Meanwhile, tweeting or posting an ideal nugget of information on one or another social media platform is not only appreciated but encouraged.

The rules of engagement during events have completely changed. Event organisers have realised that, rather than getting a company’s top brass to deliver a coma-inducing presentation, it is far more meaningful to engage with key members within their market, who are, themselves, more selective.

Dull, irrelevant presentations are now defunct, with more natural speaker-audience engagement and innovative formats to visually illustrate key points taking their place instead. And this conversation has an added and fast-growing online dimension that simply cannot be ignored.

An event, by its very nature, is a social occasion, and social media has become synonymous with the eventing space because it has the potential to create major hype at a dazzling rate; the hashtags that trend on Twitter, for instance, have the potential to go viral and once this happens, the discussion can go global. This type of social media

drive, even as a once-off, is precisely the sort of audience-impact and engagement that we should endeavour to create at our events.

More and more, event organisers are developing social media campaigns specific to their events to create this much sought-after engagement in the form of incentives for the ‘best’ social media post or most social media engagement from any given delegate or participant. This can be in the form of either a prize or just a mention on the relevant platform in recognition of the social media butterfly in question.

While this all goes some way towards ensuring maximum engagement, some consideration needs to be given to the content. So make sure that what you post inspires the right discussion.

Finding this balance is still a work in progress but with the number of people actively engaging on social media increasing, I see this soon becoming second nature to us all.

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TOP PREFERRED SOCIAL MEDIA CHANNELS USED BY EVENT PROFESSIONALS

84% facebook 69% twitter 58% linkedin 36% youtube 26% instagram (Source: EventMB)

index to advertisers Aquila AVIS Barmotion Durban ICC Event Wizards Fine Line Hilton Durban

32 • MEETINGS l may/june 2018

IBC

JEC

Pullout

OBC

JSE

10 & 11

IFC OFC 15

Khoja Group Lumi Madex

3

The Capital

20

The Rand Club

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The Westin

5

14 19 & LI

1

Parrot Products

22

25

Premier Resort

2 & 27

Tour in South Africa (TiSA)

24

Ultimate Data Sciences

23

USB

17

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