Cyber security has become one of the biggest risk areas for businesses. This has always been an ever growing business priority, however the global pandemic has escalated and amplified the critical role cyber security plays for not only supporting growth initiatives, but also for protecting business wealth, intellectual property and most importantly business reputation. Recent security research indicates that most companies have unprotected data and weak cyber security measurements and practices in place, making them vulnerable to data loss. POPIA now also exposes companies to legal consequences due to personal data security breaches and hacking. This Special Interest Publication will showcase the imperative strategic and operational actions required in accelerated impact of technological innovation and the sustainable ROI as and when innovation becomes part of the business culture.