Automated Text Message Marketing

SMS Marketing VS. Email Marketing

Email Marketing Email marketing has been one of the oldest digital marketing strategies in the market.

It is considered an evergreen strategy by many businesses. However, changing times have put email marketing on the back burner.

Cost-effective marketing strategy No word limit or formatting restrictions Can include multimedia and call-to-action buttons Email metrics for analytics Flexible, scalable, and customizable Allows testing and comparisons Environment-friendly (no need for paper) Easily sharable with others Less intrusive yet personal

Risk of being getting deleted by spam filters Inactive email ids and scammers Layout and structuring issues An internet connection is a must Time-consuming

SMS Marketing SMS marketing is taking over in recent times due to its convenience and simplicity. Though businesses continue to use email marketing, it is no longer enough to deliver results on its own. Many SMBs and large organizations use a combination of marketing techniques to increase their reach and attract more audiences from different segments.

Higher opening and response rate than email marketing Greater reach (97% of the US citizens have a mobile phone) An internet connection or a smartphone are not required Short, crisp, and to-the-point content Opt-in services (requires permission from the user) Affordable marketing technique Allows two-way communication Engaging and informative without being lengthy Can conduct surveys and polls

The character limit for every text message Adding multimedia to text (should send MMS messages) Takes time to build the contact list Risk of being blocked

We can summarize that both marketing techniques are useful for a business.

While SMS marketing has an edge, the business needs to choose its marketing channels based on the niche, target audiences, and goals. For a successful business, it is important to know when to use which marketing strategy and how to build the campaigns.

Gleantap is a customer experience platform that helps fitness centers and gyms understand their customer behavior and plan marketing strategies accordingly. Our tools analyze the text and email communication with customers to determine the best way forward. We work with fitness trainers and different types of gyms in the industry.

Contact details ADDRESS 101 Summer Park Bnd, Cedar Park, TX 78613 Austin, USA

PHONE (512) 905 5336

EMAIL ADDRESS support@gleantap.com