Space

Add a bit of personal space

Clear space is equal to the two widths of the stem of the “I” in the logotype.

The minimum size is 5 mm. Measure the height from the lower point of the arrow on the “G” and the top point of the arrow on the “I.”

5 mm (14 pixels) = minimum height

GLAMI Magazine

Logo family

We utilize set of additional logos for brand-related purposes.

GLAMI for Partners

GLAMI Magazine, GLAMI for Partners and GLAMI Fashion (Re)search

GLAMI FR

Magazín for Partners

Fashion (Re)search

Fashion (Re)search

Asterisk

The Asterisk Icon - our most recognisable brand asset. Its combination of sharp and round edges signifies our commitment to inclusivity, reflecting our belief that fashion should be accessible to people of all ages, sizes, and body types.

Additionally, the mark symbolises the intersection of fashion and technology, highlighting our mission to bring all fashion pieces together in one place and position GLAMI at the center of user-provider interaction. Ultimately, the Asterisk symbol empowers our customers to make enjoyable fashion choices.

Asterisk

5 mm (14 pixels) = minimum height

Colours

Our purple is iconic.

We’re leaning into a family of purple to leverage brand recognition. We always ensure a presence of our brand purple either within the composition or through the presence of a logo.

The button lacks sufficient contrast with the background, colours is off

Campaign expressive colours

Expressive color is informed by and evolves with seasonal trends. As always, brand violet should have a presence either within the composition, button or with the Asterisk logo.

not alligned artwork wrong colour of asterisk wrong combination of colours, text is not visible not balanced composition of photo button has off colour and is not contrasting enough to the background

Our GLAMI website follows an Alpaca Design System. Should you have any inquiries regarding this ux design, please get in touch with Ondřej Tejkl.

Ondřej Tejkl ondrej.tejkl@glami.cz

Buttons

The buttons utilized in our brand materials may vary from those in the Alpaca design system. Button shapes are used to draw attention and encourage engagement on marketing designs.