3 Step Strategic Approach

Step 1

Festival Growth & Maintaining Pace

Building successful brand awareness

Restructuring the event space to allow for introduction of satellite attractions and activities within the event

Researching event trends and developing new and unique experiences for our community

Engage grant writers to financially assist the Festival to deliver the growth of the event

Engage our community by liaising with existing events to align with Festival to increase the program of events and what is on offer during Easter

Be more involved in our community by engaging all levels of business and industry to increase sponsorship and funding

Step 2 Volunteer Engagement

Implement a Junior Committee for future development of the Festival

Implement a dedicated Volunteer Coordinator to engage with and structure Volunteer introduction, training and retention

Increase our Volunteer engagement by hosting more catch ups during the year

Engage senior level high school and university students

Engage other Community Groups to outsource and help operate Festivalrun stalls on specific nights

Step 3 Community tourism and economic outcomes

Liaise with tourism bodies and local government to identify how the event can be of greater assistance in helping to promote tourism to our region and increase the footprint of Easter in Gladstone

Successful draw card to assist in increasing tourism during Easter in Gladstone