Service Station & Garage Management June 2010

Service Station & Garage Management .COM

SSGM READ BY AUTOMOTIVE REPAIR SHOP OWNERS AND TECHNICIANS SINCE 1955

JUNE 2010

Selling The Brake Job

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WESTERN CANADA (800) 644-9129 EASTERN CANADA (800) 463-8749 USA (800) 888-9982 ext.5470

June 2010

Vol. 40 No. 5

what’s inside

EDITOR Tom Venetis (416) 510-6790 tom@ssgm.com TECHNICAL EDITOR Jim Anderton jim@ssgm.com PUBLISHER Marc Gadbois (416) 510-6776 marc@ssgm.com SALES MANAGER Jay Armstrong (416) 510-6745 ACCOUNT MANAGER Jim Petsis (416) 510-6842 CIRCULATION MANAGER Selina Rahaman (416) 442-5600 ext 3528 srahaman@bizinfogroup.ca SUBSCRIPTION ENQUIRIES Roshni Thava (416) 442-5600 ext 3555 ART DIRECTOR Ron Taylor PRODUCTION MANAGER Steve Hofmann (416) 510-6757

See Page 12

PRINT PRODUCTION MANAGER Phyllis Wright

See Page 20

VICE PRESIDENT CANADIAN PUBLISHING Alex Papanou

Selling The Brake Job Quality, range of options makes it easier to sell brake work to customers. . . . . . . . . . . . . . . 12

TACT Team Management Being the right kind of leader for your team. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Tire and Wheel Report Jim Anderton puts Pirelli’s Verde All Season tire through it paces . . . . . . . . . . . . . . . . . . . . . 20

Tool Report SSGM takes a look at what’s new with pneumatic tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Tire Pressure Monitor Systems TPMS is here to stay. It’s time to make them part of the maintenance routine . . . . . . . . . . . 26

Departments Editorial. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 News. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Jim’s Rant. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Baywatch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Internet Directory. . . . . . . . . . . . . . . . . . . . . . . . . . 37 Advertiser’s Index. . . . . . . . . . . . . . . . . . . . . . . . . . 37 Garage of the Year Nomination Form . . . . . . . . . . 38

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4 SSGM June 2010

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|| TOM’S EDITORIAL

Nothing good can come from a fight over a name S

By Tom Venetis, Editor

Mr. Lube has every right to protect its trademark and name . . . Gilbank also has to know that Ms. Lube, while wonderfully cheeky along with the poster girl inspired logo, would likely catch the ire of this national franchise.

6 SSGM June 2010

ometimes, it would be best if some people would take a time-out and think things through before entering into a public spat. There are some fights that may not be worth having as both sides come out for the worst.

Take the now brewing battle between the Toronto-based independent Ms. Lube and the national chain Mr. Lube. Ms. Lube’s founder Jessica Gilbank started the service operation to offer female technicians and apprentices a supportive work environment in an industry that, according to Gilbank, is still against too many women; and a friendly place to get one’s vehicle maintained and repaired. Mr. Lube, a national chain of over 100 quick-lube shops across Canada, has accused Gilbank of trademark infringement and it pursuing legal action again her in order to protect the Mr. Lube trademark. In seeking $250,000 in punitive damages and an injunction to prevent Gilbank from continuing to use the Ms. Lube name and trademark, Mr. Lube’s statement of claim alleges, “The defendant has always known the name Ms. Lube would call into mind the well-known Mr. Lube trade name and trademark. This was part of the business model, namely, to trade on the fame and reputation associated with Mr. Lube.” Gilbank, no slouch it seem when it comes to a fight, shot back claiming Mr. Lube is trying to put her out of business with high court costs and the actions on the part of the company reflect the “machismo and male chauvinism that exists in the trade.”

It has be said that Mr. Lube has every right to protect its trademark and name, something any company will do if it perceives a possible attempt by another business to infringe on its company name. Gilbank also has to know that Ms. Lube, while wonderfully cheeky along with the poster girl inspired logo, would likely catch the ire of this national franchise. Gilbank is either very brave to try something like this, or very foolish in thinking she could get away with it.

Mr. Lube and its owners, however, have to be careful. While they may very well win in the courts, the fight could backfire on them. The UK McLibel Trial, an infamous legal case, is an example of winning in court but losing in the court of public opinion. To recap, McDonald’s took Helen Steel, David Morris and three others to court for allegedly libeling the company in leaflets they handed out. While three of the defendants decided to apologize to McDonald’s, Steel and Morris did not and went to trial. After two-and-a-half years, the judge ruled in favor of McDonald’s on some of the libel counts. However, he found that other claims in the leaflets were supportable by the evidence documented in the trial. Worse for the company, the court of public opinion had decided against the McDonald’s and it suffered greatly from the worldwide bad publicity the case generated, resulting in a non-flattering documentary being made of McDonald’s actions and tactics, including how the company markets and sells it products. The British government was also taken to the European Court of Human Right for not protecting Steel and Morris’ right to free expression and a fair trial.

I don’t think this legal fight will in any way be supersized as such; but it does have the potential to put the whole independent service industry in a bad light. By going after a newly-started independent operation, Mr. Lube may make itself into a bully in some people’s eyes, using the courts to drive a hard-working entrepreneur out of business. Gilbank, in her chutzpah, is not making friends amongst many shop owners who have struggled for years to overcome the ‘grease monkey’ and sexist image people have of the industry, only to be told by someone new that most are still knuckle-draggers at heart.

Both sides need to come to some agreement to avoid either of these two outcomes. www.ssgm.com

|| News Briefs Valvoline, Lubrizol Receive SAE Environmental Excellence in Transportation Award

Ashland Consumer Markets (Valvoline) and The Lubrizol Corporation have been named the 2010 winners of the SAE Environmental Excellence in Transportation (E2T) Award for their partnership in demonstrating the environmental benefits of Valvoline motor oils with Lubrizol HyperZDP System.

Winners were announced at the Society of Automotive Engineers (SAE) World Congress held in Detroit, MI. This award marks the culmination of three years of technical collaboration between Lubrizol and Valvoline to demonstrate the benefits of Valvoline passenger car motor oil on emissions performance over the life of the vehicle.

Laboratory and field testing, extensive statistical analysis and life cycle analysis were used to confirm that Valvoline motor oils with HyperZDP System offer consumers the dual benefit of extended catalyst life and reduced tailpipe emissions.

The E2T award, established in 2000, recognizes an individual or groups of individuals who through their ingenuity and dedication make significant innovations in reducing the environmental impact caused by the transportation industry. The key criteria for recognition are innovation, originality, demonstrated significant favorable impact on the environment and improvement over any existing technologies, methods and public acceptance.

To be eligible for the award, the nomination must meet category criteria and demonstrate innovative achievement, favorable environmental impact, widespread applicability and no transfer of environmental burdens.

Sam Mitchell, president, Ashland Consumer Markets (Valvoline), stated, “This award signifies an important achievement and third-party endorsement for both Lubrizol and Valvoline.

It is a great example of how we work with our strategic partners to develop products that continually reduce our environmental impact.

“Now, drivers using Valvoline motor oil have the peace-of-mind that our motor oils not only extend catalyst life 8 SSGM June 2010

but also help reduce harmful emissions.”

“We are honored to have received this award along with Valvoline, an important customer and valued partner,” added Dan Sheets, president, Lubrizol Additives. “It is rewarding to have our technology recognized for its contributions in reducing environmental impact.”

2009 in greenhouses gases. Gains in fuel efficiency, not covered by California rules, would be similar, he said.

“We still think we are in that curve where costs will be much less than the economic benefits derived in fuel savings,” he added. “There’s nothing here for the next stage that is something that requires a wild invention of something new.”

New pollution rules planned for California

Federal-Mogul Launches Next-Generation Electronic Catalogue

Reuters is reporting the state of California is looking to double greenhouse gas emissions cuts and fuel efficiency gains in proposed new regulations for vehicles that will start late this decade.

The new round of proposed regulation in 2017-2025 could have similar cost consequences as the national standards adopted on April 1 for model years 2012 to 2016, adding about US$1,000 per vehicle in cost and delivering fuel savings of around US$3,000.

“We’re expecting to see a continuation of the move toward electric drivetrain vehicles, meaning either plug-in hybrids or fuel cells or battery electrics,” said Mary Nichols, the chair of the Air Resources Board.

U.S. Federal standards will cut average vehicle greenhouse gas emissions to 250 grams per mile and improve fuel economy to 35.5 miles per gallon for 2016 models, according to the U.S. Environmental Protection Agency.

President Barack Obama announced a push for 2017 and beyond, saying he believed it was possible in 20 years for vehicles to cut pollution and fuel use in half.

More than 60 per cent of U.S. oil consumption and over 25 per cent of domestic carbon pollution comes from cars and trucks, environmental statistics show.

California is keen to lead the next round of vehicle rules, building on a 30 per cent improvement in greenhouse gas emissions compared with California’s base year of 2009.

“We think we can sort of double the reduction,” said Tom Cackette, the board’s chief deputy executive officer and head of car regulation. He forecast a 50-60 per cent improvement versus

Federal-Mogul Corporation has launched a next-generation electronic catalogue for aftermarket distributors, auto parts stores, professional automotive repair technicians and consumers.

Available at http://www.fme-cat. com, the new catalogue will help customers find parts for any of millions of passenger and commercial vehicles as well as performance, marine, agricultural/industrial and small-engine applications.

Available 24/7, the interactive new e-catalogue features a user-friendly interface, expanded functionality and the latest data and enhanced content covering Federal-Mogul’s complete aftermarket product offering.

Users can now look up and store multiple part numbers for the same job without re-entering search criteria. The catalogue’s comprehensive interchange and numerical lookup tools help users identify the correct part even when they don’t have complete application information.

The new catalogue’s enhanced content includes thousands of detailed product images and illustrations with zoom capability as well as convenient links to related technical training videos and other support materials generated at the Federal-Mogul Technical Education Center.

Tire Exhibition and Conference 2010 To Offer Panel Discussion on ‘Best Practices’

The International Tire Exhibition & Conference (ITEC) will offer tire aftermarket participants an open and interactive discussion on “best practices” entitled “Talking Shop,” on Tueswww.ssgm.com

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|| News Briefs day September 21, at the I-X Center, Cleveland, Ohio.

Moderated by Ron Lautzenheiser, former board member of the Tire Industry Association, and John B. Adams, former president of Big O Tires, the panel discussion will deal with timely issues that are of importance to tire dealers, distributors and wholesalers. The panelists will open the session by exploring the challenges and opportunities tire dealers face to maintain their livelihood. The session will then open the forum to the attendees to discuss any topic that they believe is important to them and the tire industry.

The panelists are: John B. Adams, founder, National Retail Concept Partners, LLC, Denver, Colo.; Craig Knarich, owner, Pit Crew Tire, Palm Harbor, Fla.; Paul Hyatt, owner, Superior Tire, Scarborough, Ontario, Canada; Ross Kogel, Jr., president, Tire Wholesalers Inc., Troy, Mich.; and Barry Steinberg, owner, Direct Tire Sales, Watertown, Mass.

The panel discussion is included in the registration fee of US $50 for independent tire dealers distributors and personnel at tire manufacturing facilities. The registration fee for suppliers to the tire industry is US$200.

Four New Car Care Centres Open Their Doors

CAA South Central Ontario is expanding with the addition of four family-owned automotive repair facilities formerly operating as Midas franchises. The new centres will complement CAA’s existing nine Car Care Centres.

The new CAA Car Care Centres are located in Kitchener, Guelph, Cambridge and Elmira.

For over 42 years, the Buttinger family and staff have been servicing these communities, building trust and relationships with their customers while meeting their auto repair needs.

“Our parents started the business with one simple muffler shop back in 1968. We continued their legacy and grew the business into a 10-store operation,” said part-owner Gord Buttinger. “However, we are very excited to 10 SSGM June 2010

partner with CAA. This partnership brings together the 100 year legacy of CAA helping the motoring public with their breakdown needs and our 42 years of trust in the community for maintenance, repairs and tires. We are pleased to let our customers know that our expert staff will continue to be there for their car care needs through CAA.” The four shops will continue to be run by Gord and Paul Buttinger.

Additionally, Paul Buttinger wants to remind consumers that “you do not need to be a CAA member to have us service your automotive needs. We are open to members and non-members alike.”

“We are committed to our customers and providing the expertise, value, and professionalism they have come to expect each time they visit any of our new locations,” said Teddy Chien, vice-president business development and chief financial officer, CAA SCO. “Our trusted and trained service professionals will partner with you to manage your automotive maintenance and repairs while considering costs, convenience, reliability and the longevity of your vehicle.”

Hankook Tire Expands Original Equipment Fitments

Hankook Tire is expanding its Original Equipment (OE) fitments to include new vehicle models from Ford, Volkswagen, Hyundai and Kia. Hankook now provides fitments for the Optimo H426 tire on Ford Fiesta 2011, Kia Soul 2010 and Forte 2010 models. The Optimo H426 is a newlydeveloped tire with a focus on providing the optimal balance of quality, performance and value.

In addition, Hankook is expanding its fitment of the Optimo H725 OE tire to the 2010 Ford Taurus 2010 - the first fitment of Hankook on a Ford family sedan. Drivers of the 2010 Volkswagen Golf will also be experiencing Hankook with the OE fitment of the Optimo H725A. The partnership with Volkswagen in North America began in 2009 with fitments on the new Beetle, Jetta and Jetta SportWagen, and now expands to cover the Golf as well.

Building on the success of OE fitments in 2009, Hankook will supply original equipment tires to Ford, GM, Dodge, Volkswagen, Hyundai and Kia. This includes a broad range of models, including the Ford F-150 and Edge 2010, Ford Flex 2011, GM Chevrolet Equinox 2010, Dodge Journey 2010, Hyundai Sonata 2011 and Kia Sedona and Borrego 2010.

IBM, McMaster Collaborate on “Smarter Transportation” Research

We have all seen the Smart car, now a push is on for a smarter car.

McMaster University and IBM Canada Ltd. have launched a research project to investigate how the automotive industry can connect a vehicle’s multiple microprocessors, which currently work in isolation, to create a “cognitive car” that can predict vehicle failures before they happen, redirect drivers to less congested routes and help reduce traffic accidents.

Engineers at McMaster will study how using an IBM multi-core processor to integrate what are currently disconnected automotive systems could improve vehicle efficiency and driver safety, as part of a Shared University Research (SUR) Award from IBM. IBM’s multi-core processor was originally developed for video games but now has applications for financial services, energy exploration, information-based medicine, digital animation and oil and gas production.

The research will focus on integrating data from sensors and microprocessors in the vehicle and on roads to help drivers reduce accidents.

Motor Oil Mythbusters Winner for April

The April issue Winner in the Motor Oil Mythbusters Contest, presented by Valvoline, has been chosen.

The winner is Seth Jenner of Westec Distributors of Aldergrove, B.C. He correctly answered quiz questions on synthetic and high-mileage motor oils.

Jenner will receive a prize pack courtesy Valvoline Canada. See this month’s quiz for your chance to win!

SSGM

www.ssgm.com

Now, We Do It All!

ValvolineÂŽ now offers a full line of Valvoline Professional Series automotive service chemicals. With Valvoline Professional Series, you get a comprehensive line of professional-grade products, services and solutions all backed by industry leading marketing programs.

Valvoline Professional Series delivers maximum value to consumers and helps grow your bottom line. Š, 2010, Ashland Canada Corp.

|| Brake Report

Selling the Brake Job Even in tough times, people will invest in quality aftermarket brakes. You just have to sell it to them

By Tom Venetis, Editor

L

ike a broken record, every independent shop will tell you that times are tough right now.

Regardless of what economists may be saying about signs of growth and increasing consumer confidence, a shop owner or manager will reply that business is slow and consumers are holding tightly to their wallets. Still, cars need to be fixed and worn parts replaced.

The challenge is how to get people to make a sound investment in the replacement parts they need, especially on something as critical as brakes.

In fact, the challenge is much easier than it might appear.

David Saxton, manager of product program development with ACDelco Canada says the aftermarket brake marketplace is a lucrative one and consumers are looking to make an informed choice when it comes to aftermarket brakes. “(Consumers) are concerned about performance and getting the most quality for their dollar,” Saxton says. Vehicle owners are not going to sacrifice friction quality, stopping performance and quietness for a low price; and they also want to have choice of product in order to make an informed purchase.

This is why ACDelco’s Advantage line of aftermarket brake parts, including rotors, is a compliment to ACDelco’s popular DuraStop line of brake products, and allows an independent shop to hit those saleable points with consumers.

The ACDelco Advantage line of brake products offer consumers quality fit, form and function of premium aftermarket brakes, but at a price-point that is more affordable to many. It offers a 12-month, 12,000 mile warranty, comes with rust-preventing coating and non-directional brake surface for consistent braking. As well, the friction 12 SSGM June 2010

formulation is ceramic.

“The benefits of ceramic brake friction have been definitely trickled down to regular car owners,” says Carl Harbert, director of global marketing, Wellman Products Group, makers of Hawk Performance brakes. “The benefits of a quiet, minimum dust along with stable/ consistent pedal feel can spread from a “Mom in a minivan” across to a person driving an SUV.” Like advances made in electronic and computer technologies, where new technologies and gadgets appear in high-end and very expensive products, first, but over time move down to a wider range of consumer products at lower prices, so have ceramic and highend brake technologies moved into the wider aftermarket.

Hawk Performace’s brake pads are a case in point. The company has taken its high-end brake technologies and friction formulation for the performance and racing market and moved that technology over to its aftermarket line of products.

“Hawk Performance has a ceramic pad called “Performance

Ceramic” that gives a performance enthusiast everything they would want from a street brake pad. Hawk continues to improve the NVH (Noise, Vibration, Harshness) attributes of is brake pads,” Harbert adds. “The following improvements have been implemented over the last several years: OE-grade specialty shim designs to dampen the noise and minimize piston chatter; rubberized abutment clips to avoid metal-on-metal contact on the sliders of the calipers; and chamfering the edges of the friction material to change the harmonics that come from the friction and rotor surfaces when being engaged.”

Bosch has also taken its long legacy in original equipment brake manufacturing to its QuietCast Premium Disc Brake Pads for the aftermarket, first showcased at last year’s AAPEX show in Las Vegas.

“QuietCast pads feature a rubbercore shim that promotes silent operation,” says Rob Backode, director of product management for Bosch Automotive Brake Components North America. “(The) brake pads offer platform-specific ceramic, semi-metallic and non-asbestos organic formulations . . . and molded Molded Shim Technology on selected applications. The laminated rubber core shim is heat and pressure cured between two layers of steel, a process that ensures the highest quality bonding of the rubber to the steel. This produces lower noise, increased strength and corrosion resistance. The unique rubber core in the shim dampens brake sound vibration.”

Along with the advances in technology in aftermarket brakes, manufacturACDelco’s Advantage line of brakes and rotors offer premium fit, form and function in the aftermarket brake category at an economical price. www.ssgm.com

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|| Brake Report

Sign up now at www.winwithmobil1.ca for your chance to win!

facturers have also expanded the range of brake friction and technology available for independents.

For example, the ACDelco Advantage and DuraStop lines of brake friction and technologies give independent service shops a ‘good-better-best’ spectrum from which to approach customers.

This trend is confirmed by Brian Fleming, director of marketing for Affinia Canada, makers of Raybestos brakes. Fleming says there has been no significant move by consumers to lower-quality brake products because of lower prices or a scaling back of quality product from brake friction makers.

“If we are talking friction, quality products have always had the lion’s share of the market,” Fleming says. “People know that friction is a high-wear item and people want a sound investment in a quality product.”

Affinia’s Raybestos line of brake products are offered in Advanced Technology, Professional Grade, Service Grade, along with similarly segmented Advanced and Professional grades for Raybestos rotors.

“Not all consumers are alike and not all vehicles and driving habits are alike,” Fleming says. “It is as simple as what is the vehicle is being used for. If it is a commercial vehicle, for example, a pick-up truck taking a heavy payload or a taxi cab, you want a product that will give you an extended life because of the severity of the application. Most vehicle owners want what came with their vehicle so they are looking for the OE-equivalent in aftermarket brakes.”

Having a range of friction products and other necessary brake components

Raybestos’ Professional Grade brakes come with attached shims for noise dampening, application-specific slots and chamfers, vehicle-specific formulation and electronic wear sensors and loose hardware where applicable.

Bosch’s QuietCast Premium Disc Brake Pads feature a rubber-core shim that promote silent operation and with 789 part number will provide 95 per cent coverage for all makes and models.

means more opportunities for independents to up-sell to higher-quality friction and a full brake job, replacing not just the friction but the all the other components involved in the braking system of a car.

“We’ve always preached that doing a complete brake job is the only way to go,” Fleming says. “Putting a new set of friction on old hardware, springs and clips means you are not going to get the full life out of that product. If a parts needs to be replaced, then the part needs to be serviced.”

SSGM

REFERENCE LIST ACDelco www.acdelco.com Affinia Canada/Raybestos www.raybestos.com Bosch www.bosch.com Hawk Performance www.hawkperformance.com

World’s Leading Synthetic Motor Oil Brand

14 SSGM June 2010

To learn more about Bosch’s QuietCast brake pads, see Jim Anderton’s talk with Rob Backode at SSGM Videos. www.ssgm.com

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|| TACT Team Management

Creating the vision for a better future:

Who is the leader of your team?

By Murray Voth, TACT (Total Automotive Consulting and Training)

M

any of us live our lives in a reactive kinds of vehicles do I want to service, or what fashion rather than in a proactive way. kinds of specialties do I want to offer? 6) What is Life happens to us and we spend most the image I want to portray in the marketplace? 7) of our time and energy coping and responding to In a perfect world, what kind of employees would what comes our way. We accept things as they are I have working with me? 8) How will the work and have no expectations that it could be better. flow be structured? 9) How will I know if I am Working as a consultant and implementation on track to reach the goals I have set for my self? coach, I see many shop owners and managers We could ask dozens more questions, but this stuck in a rut of operating their business in a way gives you the idea. Once you have answered these that only react to the circumstances that come questions you will have painted a picture of the their way. In fact, some are still operating in a future of your business. Now the challenge is to business model from the 1980s. What is your make it a reality. You need to break it down into current reality? As an owner or manager, are you lists and priorities, and create an action plan to working six to seven days a week, 12- to 16-hours carry it out. One of the biggest obstacles we face a day? Your answer probably is, “Yes, that is the with implementing any change is that we are only way I can make money.” making changes while things Are you having a tough time Instead of trying to do everything are still in operation. Instead finding good technicians, or of trying to do everything you you want all at once and becoming do you have a high staff want all at once and becoming overwhelmed, start by making turn over? Is business slow? overwhelmed, start by makI’ve met a shop owner three ing two changes a month that two changes a month that are years ago who said business successful and permanent. That are successful and permanent. was slow and he blamed the That baseline will give you 24 baseline will give you 24 changes economy even though at the changes in one year. I promise in one year. time the British Columbia you that many of those changes economy was red hot. That will actually solve more than truly illustrates the expression “Your perception one problem and you will end up with the effect is your reality.” of making 50 changes.

In my last article, I challenged many to take on But, this means you have to make a committhe responsibilities of a shop owner. My challenge ment to making those two changes a month, now is to take on the role of leader. Being a leader no matter what. There will be circumstances means that you are proactive. You take the time that will get in your way of accomplishing those to think about your business, what is working and changes. However, the definition of success is the what is not working. Being proactive means hav- ability to get things done, in spite of obstacles. ing a plan, a picture of the future.

Everyone has obstacles, not everyone lets them Start by asking yourself the following ques- get in the way. tions: 1) What kind of money do I need or want to Once you have created the vision for the future make? 2) What kind of days and hours do I want of your shop and broken it down into manageto work? 3) What role will I fill in the company: able but specific priorities and actions, you must technician, service advisor, or manager? 4) What share all of this with your team. Some of them kinds of customers do I need and want? 5) What may give you feedback that will cause you to go 16 SSGM June 2010

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TACT Team Management ||

back and tweak the plan. But the main purpose of this exercise is to share the vision you have created for a better future with them. As a leader, it is your job to direct your team to actively pursue that vision. In many cases, team members will be so excited about the potential for a better future that they will actually provide some of the main motivation to get things done.

Let’s break this into steps: 1) Reflect on the current state of your business. 2) Create a vision for what your business could look like. 3) Get input from mentors, outside professionals, key employees, and respected competitors. 4) Break that vision down into manageable and actionable lists, priorities and action plans. 5) Communicate your vision and your plan to your team, your suppliers and your clients. 6) Assign action plans to yourself and team members and get to work.

Leadership, as I see it, is the ability to evaluate the current state of affairs, take responsibility for how things are, get over the regret for any failures that happen, create a vision for a better future and devise a plan to make the vision come to life.

There when5/29/07 we feel like we have no TACT 1/2 are PG times JUNE AD 10:12 AM Page

choices: things are the way they are and we have no control over our destiny. We have choices and one of the biggest choices we have and that we rarely use is the choice of how we are going to respond. We have a choice of how we are going to respond to adversity, to a complaining customer, to a disgruntled employee, to a quiet month, to a defective part and so on. What I am talking about is not easy; I have to work hard at this in my own life. But like anything in life that is worthwhile, it takes hard work and perseverance.

Start by thinking of how you respond to adversity, or insults or complaints. What would it be like if you responded differently than you usually do?

These choices that we have in how we respond to the world around us are the beginning of our leadership. By saying “there has to be a better way” you have taken the first step to becoming the leader of your organization. Finding a better way, starts with choosing to respond differently and choosing to look at things differently. Please take an hour this week, away from your shop to think about this article. This article comes from my 1 own experience and I know it works. SSGM

Get back to enjoying your business!

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Dave Meunier’s Automotive Management Training and Consulting group is one of the most sought after providers of business solutions for shop owners in Canada.

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The explanation, for the success of TACT students comes from a well tested common sense approach to managing every aspect of day to day operations, starting in the bays and working its way to the income statement.

Advance PROShop Manager Modules – Full day topic specific sessions designed to allow you to get answers to your own shop challenges.

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Enrolling in one of Dave Meunier’s shop improvement courses will provide you with the confidence to analyze your business monthly to look for ways to improve profits and lower your stress.

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course will teach owners to take better care of your customer, save them money and allow your shop to be more profitable than ever before.

PROSHOP Performance Groups – This is a once a month program, where automotive repair facilities come together to receive training, solve concerns affecting their business, implement solutions and take better care of their customers.

Just contact Carrie Murray, Toll Free at 1-866-489-8228 (TACT) or at cmurray@proshopmanager.ca

Brought to you by TACT Total Automotive Consulting & Training Group www.ssgm.com

June 2010 SSGM 17

|| JIM’S RANT

Making Advertising Work I

By Jim Anderton, Technical Editor

If your advertising vehicle can’t show you stats to let you judge effectiveness, how do you know if you’re winning or losing? At the very least, measure sales before and after the campaign.

f you run a successful shop, you advertise, period. Whether it’s a “full court press” in local media, the piggyback effect of a banner program, or just positive word of mouth, you have to let people know you’re out there if you want to succeed in business. So how do you start? You have tons of options, but here are a few basics that will keep you from wasting your ad dollars: Plan ahead. Do you want to use local media or the Internet; direct mail or flyers; print or broadcast? You have multiple options; but the key is to start simply and build from there. If you have the budget to start with radio spots, great; but don’t stay on the sidelines just because you’re limited to flyer delivery to start.

Don’t advertise where you can’t measure the results. You need a method to determine the impact of your ad program. Here at SSGM Magazine, for example, we’re independently audited so advertisers know how many subscribers receive the magazine. If your advertising vehicle can’t show you stats to let you judge effectiveness, how do you know if you’re winning or losing? At the very least, measure sales before and after the campaign, over a long enough period and ideally in the same season. Your productivity software has lots of unused potential to correlate sales to advertising.

Don’t forget the creative. “Creative” is the actual ad that runs in the space or the time that you buy when you sign the contract or insertion order. That’s usually not included in the price and unless you have creative on hand, you need to budget for it.

Don’t DIY your ad. There’s a difference between a backyard DIY “mechanic” and a trained tech, and it’s no different in the advertising world. It’s not as easy as it looks and the difference between an ad that works and a dud can be invisible to the shop owner. If you can’t afford pro creative, at the very least keep it simple.

DIY ads are notorious for trying to do too much with too little.

Go big or go home. This doesn’t necessarily mean large or expensive ads. Frequency is the key to ad success, so you’re better off with smaller, simpler creative that runs regularly and long enough to “burn through” the ad clutter and leave an impression. How much is enough? You’ll know when you see results on your bottom line or no change after a reasonable run. This requires careful measurement “before and after” to know whether you’re gaining or losing.

There are lots of ideas and suggestions around effective advertising. Sometimes the best solution is the simplest: ask someone who knows. This can be another business owner, a paid consultant or an expert from an industry association or local chamber of commerce. Advertising works … if it doesn’t for you, you’re doing it wrong!

What do you think?

Have your say and speak your mind! letterstotheeditor@ssgm.com 18 SSGM June 2010

www.ssgm.com

Diagnostic System

For VW/Audi/Seat/Skoda/Bentley

The German Motor Vehicle Supervisory Association DEKRA (www.dekra.de) performed a com*prehensive scan tool comparison test in March 2009. Ross-Tech's VAG-COM Diagnostic System was awarded 316 out of a possible 320 points -- the highest score of any tool in the test.

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|| TIRE & WHEEL

Sport Utility V Pirelli’s new Scorpion Verde all-season radial targets SUV owners with an environmental conscience

By Jim Anderton, Technical Editor

I

n Italian, “verde” means “green” and in today’s consumer consciousness, manufactured products from homes to hair dye are simply more

20 SSGM June 2010

desirable if they leave a smaller environmental footprint. Tires are a natural target for eco-consumers: they’re petroleum-derived, expensive to recycle

and work under the one of the biggest contributors to global warming, cars and light trucks. Several manufacturers have developed green tire products,

www.ssgm.com

TIRE & WHEEL ||

Verde often as OEM products for hybrid vehicles and fuel efficient small cars — which is why Pirelli’s new Scorpion Verde All Season is unique. This tire targets the other end of the spectrum, SUVs and light trucks. It’s a strategy worth examination; but first, what’s inside the Verde?

The Scorpion Verde is a performance SUV/LT radial in 16-20 inch rim diameters with section widths from 235 to 275mm in 45-70 aspect ratios.

Speed ratings are T, H and V depending on size and the tire carries a UTQG of 600 A A. OE and replacement fitments are available now with run flat versions coming soon, according to Pirelli. The OE fitments give a sense of the Scorpion Verde’s replacement target market: VW Touareg, Porsche Cayenne, Volvo XC90 and Audi Q3.

Although clearly aimed at well-heeled performance customers, the current 19 sizes from P235/70R16 to 275/45R20 allows the more proletarian Hyundai Santa Fe and Ford Explorer owner to step up to the plate.

The luxury SUV segment is notori-

www.ssgm.com

Pirelli isn’t shy about positioning their “EcoImpact” branding on the sidewall. They’re natural talking points at the tire wall.

ously demanding. Wet and dry grip is expected to coexist with low noise and long tread life, a difficult task in the inevitable compromise in all tire designs. The Scorpion Verde All Season is primarily an on-road tire with considerable emphasis on wet traction. As tested by SSGM, the Scorpion Verde’s wet stopping distance of 32.75 m compared favourably with Michelin’s very good Latitude Tour HP at 33.43 m on a new BMW X5, bettering the French product by a real-world two percent.

At the tread, four wide circumferential grooves channel the water, while considerable lateral siping boosts wet traction. At 90 degrees to those sipes are a longitudinal set for lateral grip.

On the noise issue, a staggered tread block pitch and helical lateral grooves

The Scorpion Verde All Season is clearly a pavement tire, with low noise and wet performance up front from a tread pattern perspective. It has a conservative look with just enough asymmetry to make a modern impression.

reduce tire noise inside the cabin by 30 per cent compared to Pirelli’s reference tire. The tread compound contains silica, as expected for a tire in this class and is designed with the casing for wear uniformity. Little discussed, tread wear uniformity is at least as important as tread wear life in determining the service life of any tire and Pirelli’s testing suggests that with an average tread life of 96,000 kms, a set in the typical 255/55 R18 size would save the consumer over $100 a year in replacement cost alone, reducing the overall lifetime cost of a typical set by 25-30 per cent, not counting fuel savings.

Saving fuel is not normally a priority for SUV/LT owners, but for green consumers, less gas means lower greenhouse gas emissions, so it’s moving onto the radar for many who can afford June 2010 SSGM 21

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22 SSGM June 2010

|| Tire & Wheel

high fuel prices. According to Pirelli, the Scorpion Verde All Season lowers rolling resistance by 20 per cent and overall weight by eight per cent, resulting in almost four per cent better fuel economy in city driving from a test Mercedes SUV running the 255/55 R18 size, and 2.1 per cent improvement at a fast highway cruise. This is a significant savings since engine efficiency, aerodynamic drag and internal friction are major fuel burn issues outside of the tires’ contribution. Pirelli estimates that over the 96,000 km lifetime of a well maintained set, a savings of $500 can be realized, which combined with the savings from extended tread wear, can result in a $920 lifetime savings, almost 75 per cent of the purchase price of a set in the typical 255/55 R18 size.

From a merchandising perspective, the Scorpion Verde continues Pirelli’s high end product position, with Michelin as a natural target. The firm plans to switch 40 per cent of their product line to green technologies by the end of next year, and are changing manufacturing techniques to reduce emissions at the factory as well.

At the tire wall, the Scorpion Verde is strictly black, with no ORWL or whitewall, as expected for a tire that’s OE on luxury SUV’s. Pirelli’s green efforts are represented on the sidewalls by “EcoImpact” symbols, which are prominent and give the sales team an excellent cue for the tire wall pitch.

Sidewalls have good presence without excessive texture, again suggesting a

high-end demographic and the slight asymmetry of the tread pattern adds visual interest.

Selling the firm’s green manufacturing virtues will require some knowledge from the sales team, but should pay dividends with the both serious ecowarriors and the “Sandalista” crowd.

The cachet of Pirelli’s long history as a European brand isn’t as up front as in other products from the firm, but can be profitably exploited by smart marketers in a “Euro tire for a Euro vehicle” selling proposition, as can the OE fitments on well-regarded brands like Porsche and Volvo.

Pirelli’s strategy in targeting the Scorpion Verde at the literally heavyweight SUV market is either logical or clever depending on your take on the green tire segment. It’s logical by carving a piece of what may become a dominant market segment and clever by “hitting them where they ain’t,” namely at the opposite end of the consumer base, SUV/light truck owners who not coincidentally represent a higher margin customer for manufacturer and dealer alike.

Will it work? Italy is ranked #5

by FIFA in the World Cup and won in 2006 … and FIAT is returning to North America (led by Canadian Sergio Marchionne) and is likely bringing Alfa Romeo with it. With Italian products ready for a full-court-press on this side of the Atlantic, Pirelli’s Scorpion Verde All Season should generate a lot of interest at the tire wall.

SSGM www.ssgm.com

NEW Our improved design makes our Web Site easier to use, more interactive and features more technical installation and repair videos than ever before.

MORE PRODUCTS l MORE INDUSTRY NEWS l MORE VIDEOS l

Log on to see the New

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|| Tool Report

Pneumatic Air Tools: Smaller, Stronger … Quieter Today’s tools are made to fit into tight spaces and be easy on the hands and joints of the technician

By Nestor Gula

T

o the layperson, the pneumatic tools that are used in today’s garage bays have not changed much since they were introduced over a century ago. The concept of these tool powered by compressed air has not changed and the function is the same. Right!

While this may be true of the pneumatic tools that one buys in the discount tool shed hastily set up in a vacant lot in an industrial area or from the back of an unmarked truck, the new air tools made by the leading manufacturers are brimming with the latest technology and materials.

Gone are the bulky shiny cast alloy housings. They have been replaced with sleek, streamlined compact housings made of lightweight materials including magnesium, titanium and space-age composite plastic. The simple on/off button trigger is now usually a smoothly functioning variable speed trigger.

“Tools are getting smaller, using composite bodies, and are more powerful,” said Jody Baker, product marketing team manager at Matco Tools. She said that the drive for

24 SSGM June 2010

smaller equipment is made necessary by today’s automobiles that have less access to various components that need to be removed or repaired.

She said Matco has many tools that use composite housings like the new MT2814, 1/4" Composite Ratchet. It has several interesting features for a ratchet including an ergonomic composite plastic body, a variable speed feather throttle and a moveable exhaust sleeve to direct air away from work. The ratchet can provide 45 ft. lbs. of torque.

“Technicians like the variable speed control for precision work, it is very important. Another thing is that it is a quieter tool since the shop owners wanted a lower industrial level in the shop,” Barker said.

Baker also noted that the composite handle works better in a cold shop because the tool does not feel as cold as the metal ones did when working in similar conditions. This provides less fatigue for the technician.

Operator comfort is very important according to Peeter Toome, area sales manager at Chicago Pneumatic. “The focus is on compactness and durability for all the new tools that we have introduced in the last few years and what we will introduce in the upcoming year,” he said. “We are planning to launch 20 new models by 2011.”

Echoing Baker’s comment about the coldness of metal tools in a technician’s hand, he said, “the problem is obviously greater in the winter and handling cold tools becomes a problem.” Another area where he said Chicago Pneumatics spends its research and development money is of vibration dampening and controls. “We try to reduce vibration. Excessive and prolonged exposure to vibrations can lead to various issues like carpal tunnel syndrome. This is also exacerbated when working in cold conditions with cold tools.”

When designing a tool the power to weight ratio is very important according to Toome. “The lighter the tool is the less the operator will get tired and the less fatigue they will have in their hands.”

An example is the CP7749 1/2" pneumatic impact wrench. Not only is it light at 4.37 pounds, but also it has a convenient forward/reverse switch located directly above the trigger for easier one-hand operation. www.ssgm.com

Tool Report || Brian Dove, senior global product marketing manager for Chicago Pneumatic, said that although the tool is light and compact, it has 725 ft. lbs. of torque. “We did a ton of research to get the trigger just right so it would work well in the shop,” he said. He added that ergonomics are helping to drive new technology, “all of the products that are coming out are smaller and more powerful than what they were even five years ago.” He said that for the shop owner it is not just to get the job done quicker but more precisely as well.

The emphasis of the industry on using exotic materials is just beginning according to Dove.

“We have just scratched the surface now with magnesium and titanium. These are the two that are popular now but they are metal,” he said. “We will have to look at materials like carbon fibre or other materials that are as hard as metal but lighter. Carbon fibre is not easy to mould with today’s technology.”

Heather Dugar, marketing manager for vehicle services channel at Ingersoll Rand, stated that the evolution of the new tools to what was being produced just a few years ago is amazing. “We have used titanium in our premium tools,” she stated. “Titanium has the strength of steel with the weight of aluminium.”

She said that their new 259 3/4" Impactool impact wrench is, “two pounds lighter and half an inch shorter compared to its predecessors and direct competitors.” The tool weighs 8.8 pounds and has 1,050 ft. lbs. of maximum torque available from its variable speed trigger. Another feature of this tool is its ability to work well with different sizes of air hose.

“The 259 features a “rocking dog” impact mechanism that performs well with a variety of air pressures and supply conditions, eliminating the required cost of upgrading to a half-inch air line,” according to Adam Brown, global portfolio manager for impact tools and wrenches at Ingersoll Rand.

“Most of the garages where this tool is used do not have half-inch airlines that typically 3/4" impact air tools require to operate efficiently. So the tool is designed to function sufficiently on a smaller diameter air line.” He adds that, “of course you still have to have the necessary PSI and CFM in place for the tool to perform adequately.” The hose recommended for the 259 is 3/8".

Toome from Chicago Pneumatic agrees that airflow is crucial for the pneumatic tool to work properly. The best tool will not work properly if there is a lack of airflow. “We recommend all our tools be used at 90 PSI and to make sure there is enough cfm for the full load range,” he said.

According to Toome, the main culprit that robs tools of air in most shops is the nipples that connect the tool to the hose. “We emphasize that shops should start using more full flow nipples – that you are making sure that you are not restricting the airflow. There is a tendency to use smaller nipple that will restrict the flow of air.” This simple step will make all pneumatic tools work to their full potential. “If you want more power out of the tool and more productivity out of the tool you should not restrict the airflow,” he said.

SSGM www.ssgm.com

Ingersoll Rand’s 259 3/4" Drive Heavy Duty Impact Wrench is light-weight and doesn’t require an upgrade to a 1/2" air line. Additional features include a non-biased motor that delivers 1,050 ft. lbs. of maximum torque in forward and reverse, a rocking dog impact mechanism that works well on a wide range of air pressures and two power settings in both forward and reverse along with a variable speed trigger.

Matco Tools’ MT1820A 1/4" Air Ratchet 35 ft. lbs. of maximum torque and 300 rpm free speed. It comes with a unique head construction to provide improved durability and more consistent performance over the life of the tool, and a low-profile forward/ reverse control has a wide diameter for easy gripping and also eliminates accidentally changing directions in confined spaces.

Chicago Pneumatic’s 1/2” pneumatic impact wrench comes with the company’s sideto-side (S2S) technology for forward/reverse functionality located directly above the trigger. The design provides an easy-to-use forward/reverse system and weighs 1.98 kg (4.37 pounds) and provides 980 Nm (725 ft. lbs.) of torque.

REFERENCE LIST Chicago Pneumatic www.chicagopneumatic.com Ingersoll Rand www.ingersollrand.com Matco Tools www.matcotools.com June 2010 SSGM 25

|| TPMS

TPMS Are Nothing to Get Nervous About TPMS systems are here to stay and should be treated like any other

By Tom Venetis, Editor maintenance item in a vehicle

I

t has been ten years since the TREAD Act in the United States established that vehicle makers needed to put in systems that would alert drivers if their tires registered 25 per cent or more tire under-inflation.

The Act and the 25 per cent underinflation target is meant to give drivers a greater margin of safety by preventing them from driving with underinflated tires while also improving fuel economy by ensuring that tires remain properly inflated.

26 SSGM June 2010

When TPMS systems soon appeared on new vehicles, the technology seemed to pose problems for independent technicians. While the TREAD ACT and subsequent legislation made the systems mandatory, no effort was made to put into place a single set of rules for how TPMS systems should operate. The result was each vehicle maker had a system that was different from another.

Bob Bignell, executive director of the Ontario tire Dealers Association

says with all new vehicle technologies some technicians early on embraced TPMS as a new challenge while others cast a more skeptical eye, waiting to see how the technology would evolve.

“Today, you can’t avoid the technology,” says Bignell. “It has to be treated like any other maintenance item in a vehicle. It will fail and you will have to fix it.”

Bignell says it is important that technicians get proper training on how to handle TPMS technologies and

www.ssgm.com

TPMS || to learn the right way to replace even seemingly simple things. With nonTPMS vehicles, changing or replacing tires and valve stems was something that was done easily. If a valve stem was broken it was not a problem, as traditional valve stems were a common and inexpensive part to replace.

Things are different now. Bignell says replacing a valve stem and grommet on new TPMS-equipped vehicles is a more complicated matter — and a much more expensive one as well. A common problem is for the stems to be broken by mistake or to be torqued in incorrectly, resulting in either breakage of the stem or galvanic corrosion setting in because of a mistaken torque pressure being used.

Then there are issues with the sensor themselves. Depending which sensors are used there are different torque requirements.

Sean MacKinnon, an instructor with the Tire Industry Association and someone who spent more than a decade in the tire retail industry, says technicians can make a mistake if they replace an OE sensor with another manufacturer’s sensor. A favorite example he likes to cite in his training sessions is the Chevrolet Cobalt 2009.

This popular vehicle can use either a Continental Siemens or a Schrader

OE snap-in sensor valve. Where a technician can make a mistake is both of these snap-in sensors need different amounts of torque so the sensor nut can be tightened to the wheel surface.

If the technician has always used the Continental Siemens sensor he or she will know to use 80-inch pounds of torque. However, the Schrader sensor needs only 62-inch pounds of torque.

“So what often happens is the technicians torques the Schrader with 80-inch pounds of torque and breaks the sensor,” MacKinnon says. “So if that sensor is US$60 to buy, you have

to do a lot of sales to make up for that loss.”

And there are other issues as well that can become a bit confusing. Every vehicle with a TPMS system has unique quirks during the re-lean after replacing the sensors. A technician can install new sensors on a vehicle, run through all the correct checks, but still have an indicator coming on saying there is a problem. On a Toyota Prius, when doing a tire rotation and replacement, it is key that the technician use a properly formatted scan tool when replacing sensors as the system needs the scan tool to properly learn the new sensor IDs. On a Honda Pilot, things get even trickier. A technician will have to drive the vehicle for 40 seconds at 15 miles-per-hour at the correct tire pressure in order for the vehicle’s onboard systems to relearn.

Because it can be difficult to keep up with all the different re-learns on vehicles, TIA – both in Canada and in the United States – has released a TPMS Relearn Chart which is updated every year. The chart provides a listing of all the relearns on both domestic and import vehicles, each broken down by make, model and year.

It provides technicians with a re-learn summary, replacement part numbers and torque specifications.

SSGM

If your vehicle has a Tire Pressure Monitoring System you probably have a High Tech Sensor to protect!

Worn or damaged parts must be replaced at every tire change to protect expensive sensors and prevent tire failures

An improper valve cap has caused this valve to snap off during removal. A standard metal cap will cause this problem. The same will likely occur with the valve core if a nickel plated core is not used.

Collar has been distorted and can cause leaks if not replaced Grommet has outlived its useful life and will leak if not replaced

www.ssgm.com

June 2010 SSGM 27

Advertorial

A New Era Begins: Serpentine Belt Diagnostics One in Five Vehicles Needs a New Belt According to the Car Care Council, one out of five vehicles needs a new belt. That’s an astounding fact when you consider that there are over 20 million vehicles on the road today, in Canada. Since the late 1990s, auto manufacturers have phased out Neoprene belts and begun installing EPDM (Ethylene Propylene Diene Monomer) belts on new models. With this new belt construction comes...

A NEW ERA OF DIAGNOSING BELT WEAR. EPDM is a superior technology with better performance characteristics but, like any wear part, these belts don’t last forever.

It can be harder to detect when these new belts are worn, because as EPDM belts age, they don’t show wear the same way as Neoprene. To help Professional Technicians accurately diagnose belt wear in EPDM belts, Gates has developed a Belt Wear Gauge to help identify and recommend belt replacement at the appropriate time.

NEOPRENE VS. EPDM

Older Neoprene belts have a life expectancy of 80-96K kilometers, and as they wear out, cracks and chunk-outs will occur. EPDM belts rarely show these symptoms, even at very high mileage. As EPDM belts age, they gradually lose rubber material — similar to the way tires wear out. Over a period of 160,000 kilometers, a belt can lose up to 10% of its rib material. While this may not seem like a lot, the consequences can be significant.

ACCESSORY BELT DRIVE SYSTEM PROBLEMS CAUSED BY A WORN BELT BELT SLIP–LOSS OF TRACTION

Like a tire, a worn belt can lose traction (slip) on the pulleys, particularly in high-load and/or wet conditions. Slip can cause belt/pulley temperatures to rise by up to 50% — leading to early accessory bearing failure.

HYDROPLANING

This occurs when water cannot be effectively channeled away between a worn belt and the pulleys. The belt then “hydroplanes” on a film of water, resulting in loss of power transmission to the accessories. This can often result in the “Check Engine” or “Alternator Charging” warning lights to come on.

EPDM: SIGNS OF WEAR

The diagram above shows how EPDM belts wear as they age. Although the ribs have not become shorter, material has been lost in the valleys of the ribs (indicated in red), making the space between ribs wider. As more material is lost, the pulleys ride deeper into the belt valleys resulting in slip, noise and hydroplaning.

With sufficient material loss, the pulley ribs “bottom out” in the valleys and ride on the belt cord. This reduces the surface contact on the valley sides, where the traction is generated. Wear also increases the effective belt length, lowering the tension in the system, which also reduces traction.

OBVIOUS SIGNS OF WEAR

Although EPDM belts do not tend to crack with age, they can still exhibit other symptoms that are caused by problems with the accessory drive — such as tensioner misalignment or failure, pulley misalignment, excessive heat, or bearing failure in one of the other components. If the belt exhibits abrasion, cracking, glazing or pilling, it needs to be replaced. If it fails, it could damage other system components in addition to stranding the motorist. Many warranty-claim failures on alternators and other parts are actually caused by worn or improperly adjusted belts.

ELONGATION

Material loss can also cause a change in the effective length of the belt, which can move the tensioner beyond its take-up range. This will reduce overall system tension, also lowering accessory performance.

MISALIGNMENT

Misalignment wear can also be an indication that the internal components of the tensioner have failed. Material loss and subsequent changes to effective length on belts can also cause belt slip, resulting in noise, vibration and high heat, which can damage accessory bearings and cause accessories to fail.

WHEN TO REPLACE SERPENTINE BELTS

When Making Other Accessory Drive Repairs If you’re already making an accessory drive repair, it makes sense to recommend replacement for a belt with significant mileage — essentially, the labor is free for the customer, future problems are prevented, and your profits are higher.

As Preventive Maintenance

If your customer’s vehicle is already in your shop, and has 100,000 or more kilometers of service on the belt, you should consider recommending belt replacement. It’s a relatively inexpensive addition to the repair order, and a wise preventive maintenance recommendation.

When You See Obvious Signs of Wear If the belt shows signs of pilling, glazing, cracking or misalignment damage, it needs to be replaced.

For more information about serpentine belt diagnostics, visit: www.gatesbeltwear.com

Gates Canada Inc. 225-8 Henry St. Brantford, ON N3S 7R4 www.gatesbeltwear.com

Manage Your Business Your Way! LANKAR All-In-One Shop Management System

Professional Invoicing Accounting & Payroll Labour Guide / Maintenance Schedule Online Parts Ordering Inventory Marketing Shop Scheduling Ask Us About Transferring Your History to LANKAR

Start Today 1 800 446-3087 FREE TRIAL lankar.com

LANKAR

by Autogence

SSGM BAYWATCH New Products

Quick Cable launches battery storage solution Quick Cable Corporation announced the release of Rescue Battery Containment Systems, Battery Racks and Cabling Systems in conjunction with the release of the new Stationary Power catalog. Designed to comply with the Uniform Fire Code (UFC), OSHA and EPA regulations, Rescue Battery Containment

Systems offers protection for stationary lead acid battery systems. Available in PVC or stainless steel, Rescue Battery Containment Systems are complete turnkey systems that include PVC liner, absorbent pillows and socks, rails, corners and clips. In addition to containment systems, Quick Cable introduced

Copycat TPMS parts are a ticking time bomb.

Battery Racks and Cable Kits to be used in conjunction with the Rescue Containment Systems. The modular Battery Racks are made with steel construction, are powder coated and come in two models. One model has two fixed shelves, and another has one fixed and one roll-out shelf, making it easier to install and maintain batteries. Complete cable kits are available with or without disconnect hardware.

Quick Cable Corporation www.quickcable.com O[[W! ]KV JVT \ZH

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Because TPMS is a safety system, failure to properly and safely maintain it puts your customers’ safety at risk – and puts you in danger of legal action that could ruin your shop.

Unlike many competitors, all VDO TPMS products use only OE-validated parts that meet the functional requirements set

by NHTSA in FMVSS No. 138. From the valve cores to the full sensor assemblies, VDO TPMS Replacement Parts are identical to the original for performance, ease of installation, and safety.

And, they’re manufactured in the same ISO-certified facilities to the same quality standards as our OE parts.

Matco Tools introduces HP310 Hose Pinch Clamp Matco Tools has introduced a Hose Pinch Clamp, the HP310. This tool features adjustable for most kinds of flexible hoses, particularly for brake, fuel or cooling system hoses. It is designed so that jaws will not damage internal hose linings and stop the oil flow and avoid damaging hoses.

Matco Tools www.matcotools.com

Don’t jeopardize your customers’ safety and your own bottom line – choose VDO. :LUZVY (ZZLTISPLZ =HS]L [`WL HUK =HS]LSLZZ :LY]PJL 2P[Z 0 :[HPUSLZZ :[LLS 4V\U[PUN )HUKZ

30 SSGM June 2010

www.ssgm.com

SSGM BAYWATCH New Products

DynoMax releases performance exhaust for late-model diesels

Permatex launches No Touch Turbo Wet for car enthusiasts

DynoMax Performance has announced the release of a series of DPF-back performance exhaust systems for late-model diesel trucks. Featuring six-inch stainless steel cooling tips and stainless steel tubing, the new DynoMax DPF-back systems are available for 2007-10 Chevrolet 2500HD/3500 6.6L (P/N 39487); 2007-10 Dodge Ram 2500/3500 6.7L (P/N 39491); and 2008-10 Ford F-250/F-350 Super Duty 6.4L (P/N 39492) diesel trucks. The DynoMax DPF-back systems include five-inch all-mandrel-bent, 409-grade stainless steel tubing to protect against corrosion and improve exhaust flow, and a straight-through, unrestricted Ultra Flo muffler that provides an aggressive sound. Every DPFback system also features a logo-embossed, six-inch stainless steel cooling tip. The new systems include all of the necessary hardware and hangers to complete the job.

DynoMax www.DynoMax.com

Permatex has launched its No Touch Turbo Wet, specifically developed to meet the needs of car enthusiasts. Turbo Wet’s formula delivers an extremely high gloss, wet look finish with durability that can withstand the effects of rainfall and even a run through the car wash. No Touch Turbo Wet has a unique, self-healing formulation that retains its finish even after light scuffing.

It also protects tires against UV damage, ozone, and cracking.

Turbo Wet is easy to apply, works in seconds, and features a precision nozzle that minimizes overspray. No Touch Turbo Wet comes in a 12 fl. oz. aerosol can.

Permatex www.permatex.com

ENTER the SSGM

MOTOR OIL MYTHBUSTERS CONTEST Test your knowledge of lubricants for a chance to WIN a ValvolineÂŽ Prize Pack!

More than ever, consumers are looking to keep their automotive investment running longer and more reliably. Do you know the facts to help them decide?

ENTER TODAY FOR YOUR CHANCE TO WIN A VALVOLINE PRIZE PACK! FAX THIS FORM TO US AT 416-510-5140

Presented by

High mileage motor oils can only be used on older model vehicles?

Synthetic blend motor oils cannot be mixed with full synthetic motor oils?

All synthetic motor oils carry the API Starburst Symbol?

Most older vehicles can use High Mileage Synthetic motor oil?

Switching from a conventional to a high mileage motor oil will not create gasket leaks?

Name

TRUE TRUE TRUE TRUE TRUE

FALSE FALSE FALSE FALSE FALSE

Business

Address Phone

32 SSGM June 2010

Email

www.ssgm.com

A GLOBAL LEADER IN BRAKE TECHNOLOGY & INNOVATION. For more than 55 years, supplying OEM & AFTERMARKET products on all continents, Fras-le is one of the largest friction material companies in the world. If you are looking for the best brakes for your vehicle, choose FRAS-LE.

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Fras-le North America, Inc. - Farmington Hills, Michigan Phone: 800.243.2959 - Fax: 248.592.5001

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For further information about Fras-le visit our website www.fras-le.com/northamericanpads

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NOW IT’S PERFECT

SSGM BAYWATCH New Products

Rancho performance suspension for 20092010 Dodge RAM 1500 The Rancho 2009-10 Dodge Ram 1500 4WD suspension system (p/n RS6587B) is engineered for superior fit and finish, plus increased on- and off-road performance capabilities. The Rancho system is fully compatible with Dodge’s electronic stability control system. Allowing for the use of a larger wheel and tire package, the Rancho Dodge Ram 1500 system lifts the front and rear stance of the truck while providing four-inches of lift. The system accommodates up to 34-½-in. tires (315 x 70 x 17).

The system includes a heavy-duty, one-piece Rancho subframe made from high-strength low-alloy steel. The system provides exceptional strength while installing easily and maintaining proper CV and driveshaft angles to minimize vibrations. The system is fully compatible with the Rancho RS9000XL adjustable shock line (front RS999789; rear RS999369). RS9000XL shocks feature a larger diameter reserve tube to allow for cooler and more consistent performance, even under the most demanding conditions. Every Rancho system also includes detailed, full-color product installation instructions.

Rancho www.GoRancho.com

FIND YOUR FUTURE IN OUR FRANCHISE. Together, with our recognized name, state of the art business systems and operations support, we can help you get into a business of which we believe you can be proud.

Find out today about becoming a Certigard franchisee.

Call us at 1 888 541-7632

TM

Trademark of Suncor Energy Inc. A Suncor Energy business.

34 SSGM June 2010

Franchisee Ad_3.375” x 10”_Trade Publication

Rancho launches new Web site Rancho has launched its redesigned Web site, www.gorancho. com. Featuring more interactivity, simpler navigation and added content, the new Rancho Web site gives enthusiasts an opportunity to interact and engage in the brand’s online presence.

Rancho has created a brand-new “Featured Vehicle” section that integrates a new “Upgrade It, Level It or Lift It” interactive portal for highlighting suspension and shock options on the latest, most popular vehicles. The current “Featured Vehicles” include Ford, Chevy/GMC, Dodge, Toyota, Hummer, Jeep and Nissan models.

Plans include expanding this section during 2010. The “Upgrade It, Level It or Lift It” functionality is ideal for determining what suspension/shock options suit your driving style and desired performance; what products work for your vehicle; and what components are necessary to complete the job.

Rancho also showcases extensive video and multimedia content on the new site, including easy access to installation videos, images of recent events, and exciting stories on the brand’s blog, “Fresh Dirt.” Rancho products are manufactured, marketed by Tenneco Inc. Rancho www.gorancho.com www.ssgm.com

Empty plastic bottles?

There’s something in them for you.

Stewardship Ontario is an industry organization that is committed to building sustainable communities and a greener Ontario by helping businesses, like yours, recycle certain hazardous and special wastes efficiently and cost effectively.

As part of the Do What You Can program, we will arrange to collect and recycle these items directly from your automotive service centre – at no charge to you: • empty oil and antifreeze bottles • antifreeze • oil filters To find out more about our Do What You Can program, call 416-919-5823.

Stewardship Ontario is a leader in the development and delivery of innovative and efficient recycling and waste diversion programs. This Do What You Can program is funded by the industries (our Stewards) that make and market these products.

For more information on our program visit us at: www.stewardshipontario.ca

dowhatyoucan.ca

SSGM BAYWATCH New Products

Federal-Mogul develops improved head gasket sealing technology Federal-Mogul Corporation has developed an innovative, highstrength dynamic embossment technology that dramatically increases the combustion sealing capabilities of Fel-Pro PermaTorqueMLS multi-layer-steel performance head gaskets. The company’s new Flexstop embossment design enables PermaTorqueMLS performance head gaskets to maintain a robust seal even in cases of extreme cylinder head lift and other challenging engine dynamics. The Flexstop technology adds a high-strength emboss feature that works in conjunction with the head gasket’s “stopper” layer to ensure robust sealing contact pressure in spite of extreme head lift caused by peak combustion pressures.

Federal-Mogul Corporation www.felpro-only.com

36 SSGM June 2010

LPE offers Cadillac CTS-V engine overdrive damper kit Lingenfelter Performance Engineering (LPE) has introduced an overdrive harmonic balancer upgrade kit designed to increase the performance of the supercharged LSA engine in the 2009-2010 Cadillac CTS-V. Developed to improve the vehicle’s horsepower and torque while maintaining a safe RPM level, the new LSA Overdrive Harmonic Balancer Upgrade Kit (part # L220050709) increases boost by raising the RPM of the supercharger, which is achieved by overdriving the supercharger from the harmonic balancer. The kit comes with a Lingenfelter overdrive harmonic balancer, a new GM crankshaft bolt and a new GM keyed friction washer.

LPE www.lingenfelter.com

www.ssgm.com

Automotive Internet Directory

Visit these companies directly at their web addresses or check out the growing list of Hot Links at www.autoserviceworld.com. To find out how your organization can be included in this directory and on the web, contact aross@jobbernews.com

AUTOMOTIVE PARTS & ACCESSORIES Goodyear Engineered Products www.goodyearep.com/aftermarket www.goodyearbeltsandhose.com The officially licensed belt of NASCAR. Gatorback, the quiet belt. You can never replace Goodyear quality.

NGK Spark Plugs Canada Limited www.ngksparkplugs.ca The World Leader in Spark Plugs, Oxygen Sensors and Ignition Wire Sets.

Used by 87% of the World’s OE Manufacturers S.B International Inc. www.sbintl.com “We keep engines humming”

HAND CLEANERS GOJO Industries, Inc. www.automotive.gojo.com GOJO is a leading manufacturer of skin care products and services for many marketing including automotive and manufacturing. GOJO continues to pursue a commitment of creating well-being through hand hygiene and healthy skin.

REFRIGERANT Duracool Refrigerants Inc. www.duracool.com Nationally Distributed by: Deepfreeze Refrigerants Inc. The Leaders in Hydrocarbon Refrigerant Technology Guaranteed In writing not to harm any Mobile A/C System You can feel the Difference that Quality Makes “Our Formula Never Changes”.

WAREHOUSE DISTRIBUTORS & BUYING GROUPS The E.R.I. Group www.theerigroup.com Canada’s Premier Machine Shop Buying Group

Kerr Machine Shop Group Inc.

TOOLS & EQUIPMENT AIR LIQUIDE CANADA INC. www.airliquide.ca Your one-stop shop for all your industrial gases and welding supplies.

www.kerrmachineshopgroup.com Buying group for machine shops and performance shops.

WAREHOUSE DISTRIBUTORS & BUYING GROUPS Bestbuy Distributors Limited

www.bestbuyautoparts.ca Independent buying group and warehouse distributor that allocates its profits to member shareholders and provides unbeatable value for independent jobbers.

ADVERTISERS’ INDEX Advertiser Page # website ACDelco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.ACDELCOCanada.com Autolite . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.autolite.com Car-Freshner Corporation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.little-trees.com CARS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.cars-council.ca Continental. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . http://vdo.com/usa Fras-le. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.frasle.com Honeywell Consumer Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.framadvantage.com Imperial Oil. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,15. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.imperialoil.com Lankar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.lankar.com Monroe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.monroe.com NGK Spark Plugs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.ngksparkplugs.com Petro Canada Certigard. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.petrocanada.ca Robert Bosch. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.boschdiagnostics.com Ross-Tech LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.ross-tech.com Stewardship Ontario. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.stewardshipontario.ca Valvoline Oil Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11,39. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.valvolineoil.com VL Communications. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.vlcomm.com WORLDPAC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . www.worldpac.com www.ssgm.com

June 2010 SSGM 37

2010 SSGM Garage of the Year Presented by:

Now, We Do It All! Who has the best shop in Canada?

I Nominate:_________________________________

ValvolineÂŽ now offers a full line of Valvoline Professional Garage Name________________________________ Series automotive service chemicals. With Valvoline Name_______________________________ Professional Series, you get a comprehensive lineOwners of professional-grade products, services and solutions Address_____________________________________ Theall2010 SSGMby Garage of theleading Year, presented backed industry marketing programs.

Phone(____)_________________________________

by Valvoline, seeks to recognize thedelivers very bestmaximum value Valvoline Professional Series independent serviceand provider the Canadian to consumers helps in grow your bottom line. The reason I believe this nominee deserves this award is:

automotive aftermarket. Š, 2010, Ashland Canada Corp.

Anyone can nominate an automotive service provider. The award recognizes excellence in the areas of good business practice, training, customer satisfaction and community involvement.

____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________ ____________________________________________________

My Name:__________________________________ Make copies and simply ask your customers, Address_____________________________________ suppliers, members of your community or even competitors to complete this form. Return all Phone(____)_________________________________ your nomination forms by fax or mail to SSGM ValvolineÂŽ now offersor a full line of Valvoline

by September 20, 2010, be nominated on- Professional Nominate your choice online at automotive service chemicals. With Valvoline lineSeries at ssgm.com. www.ssgm.com or Professional Series, you get a comprehensive line of complete and mail this form at left to: Theprofessional-grade finalists will be identified in theservices October and is- solutions products, SSGM Garage of the Year sueall of backed SSGM and winnerleading will be marketing announced programs. by the industry 12 Concorde Place, Suite 800, North York, in the December issue.

Valvoline Professional Series delivers maximum value ON M3C 4J2 or fax to: 416-510-5140

to consumers and helps grow your bottom line.

Š 2009, Ashland Canada Corp. *Source: Thomas Penway Research Poll of ASE Mechanics in the United States

www.v a lv o li n e . c o m

Only one person works on his car.

And only one oil works in his engine.

More ASE-certified top mechanics use Valvoline in their own cars.* Mechanics can use any oil they want. They choose the one with a proven reputation for quality, protection and a history of innovation. Valvoline.

100 YEARS UNDER THE HOOD.

TM