Canadian Packaging

JUNE 2011 | $10

Publication mail agreement #40070230. Return Canadian undeliverables to: Canadian Packaging, Circulation Department, 7th floor, 1 Mount Pleasant Road, Toronto, ON, M4Y 2Y5

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POWER TO THE PEOPLE Progressive employment and sustainability mindset keeps East Coast converter young at heart at 50 Story on page 37

<D ebby Farnell Rudolph, Executive Vice-President, Farnell Packaging Limited

Simply the best

Celebrating Canada’s Packaging Design Excellence Page 15

In this issue: PACKAGING DESIGN • AUTOMATE NOW • PACKAGING FOR FRESHNESS

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Sometimes you have to turn things completely upside down to find that one magical, innovative idea that can make the difference in your packaging!

At Atlantic Packaging we like to turn things upside down... inside out... backwards... forwards... and every which way in order to find that creative idea that will help you attain your packaging goals.

Whether it is a unique labour savings idea, a novel way to package your product, a better way to protect your items, a new method to market your product, or simply a new way of doing things, we can help you develop ideas and solutions.

Atlantic Packaging offers the largest number of facilities and innovation experts to respond to your needs. With 4 Innovation & Design Centres, two state of the art Graphic centres, backed up by a fully equipped testing facility, we are available to help develop new and unique methods for your corrugated packaging.

Entrust us with your business and let Atlantic Packaging bring the innovation to you!

Service Driven!TM “Responsive to your needs”

Atlantic Packaging Products Ltd. Corrugated Division Scarborough-Progress Ave., Scarborough-Midwest Ave., Brampton, Mississauga and Ingersoll 416-298-8101 • 1-800-268-5620 • www.atlantic.ca Add Ink (Atlantic Decorated & Display) Toronto 416-421-3636 • www.addink.ca Mitchel-Lincoln Packaging Ltd. Montreal and Drummondville 514-332-3480 • 1-800-361-5727 • www.ml-group.com

UPFRONT

SAME BUT DIFFERENT

JUNE 2011

VOLUME 64, NO. 6 EDITOR George Guidoni • (416) 442-5600 x3209 GGuidoni@canadianpackaging.com EDITORIAL DIRECTOR Lisa Wichmann • (416) 442-5600 x5101 LWichmann@canadianmanufacturing.com FEATURES EDITOR Andrew Joseph • (416) 442-5600 x3210 AJoseph@canadianpackaging.com ART DIRECTOR Stewart Thomas • (416) 442-5600 x3212 SThomas@bizinfogroup.ca SENIOR PUBLISHER Stephen Dean • (416) 510-5198 SDean@canadianpackaging.com ADVERTISING SALES Munira Khan • (416) 510-5199 MKhan@canadianpackaging.com PRODUCTION MANAGER Kim Collins • (416) 510-6779 KCollins@bizinfogroup.ca CIRCULATION MANAGER Diane Rakoff • (416) 510-5216 DRakoff@bizinfogroup.ca

BIG MAGAZINES LP Vice-President of Canadian Publishing • Alex Papanou President of Business Information Group • Bruce Creighton

HOW TO REACH US: Canadian Packaging, established 1947, is published monthly by BIG Magazines LP, a division of Glacier BIG Holdings Company Ltd. 80 Valleybrook Drive, North York, ON, M3B 2S9; Tel: (416) 442-5600; Fax (416) 510-5140.

EDITORIAL AND ADVERTISING OFFICES: 80 Valleybrook Drive, North York, ON, M3B 2S9; Tel: (416) 442-5600; Fax (416) 510-5140.

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Canadian Packaging is published 11 times per year except for occasional combined, expanded or premium issues, which count as two subscription issues. ©Contents of this publication are protected by copyright and must not be reprinted in whole or in part without permission of the publisher.

DISCLAIMER: This publication is for informational purposes only. The content and “expert” advice presented are not intended as a substitute for informed professional engineering advice. You should not act on information contained in this publication without seeking specific advice from qualified engineering professionals. Canadian Packaging accepts no responsibility or liability for claims made for any product or service reported or advertised in this issue. Canadian Packaging receives unsolicited materials, (including letters to the editor, press releases, promotional items and images) from time to time. Canadian Packaging, its affiliates and assignees may use, reproduce, publish, re-publish, distribute, store and archive such unsolicited submissions in whole or in part in any form or medium whatsoever, without compensation of any sort.

PRIVACY NOTICE: From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available, please contact us via one of the following methods: Phone: 1-800-668-2374 Fax: 416-442-2191 Email: privacyofficer@businessinformationgroup.ca Mail to: Privacy Office, 80 Valleybrook Drive, North York, ON M3B 2S9 PRINTED IN CANADA PUBLICATIONS MAIL AGREEMENT NO. 40069240, ISSN 0008-4654 We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund (CPF) for our publishing activities. Canadian Packaging is indexed in the Canadian Magazine Index by Micromedia Limited. Back copies are available in microform from Macromedia Ltd., 158 Pearl St., Toronto, ON M5H 1L3

JUNE 2011 • CANADIAN PACKAGING

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or many of our faithful long-time readers in the packaging field, change has long been one of the more constant features of their professional lives. Not necessarily always embraced with open arms, perhaps, but always out there lurking in the shadows and waiting for its chance to upset the existing status quo.

Which in many ways goes with the territory.

Changing packaging trends, changing technologies, changing tastes and preferences et al, have all been an inescapable part of the packaging industry’s ongoing evolution and advancement, and resisting that irresistible force of transformation just because it may seem inconvenient or threatening is rarely a good way to dealing with it. Fear of the unknown may be a natural human instinct, but it’s not one of human nature’s most commendable traits.

But it certainly helps, of course, when the change in question has positives written all over it, which is why we at Canadian Packaging are excited about starting a new chapter in the publication’s proud 63-year history under the ownership of the fast-growing, highly entrepreneurial, all-proudCanadian business information publishing group Glacier Media Inc. For those of you sharp enough to have noticed the conspicuous absence of the Rogers Communications Inc.’s trademark logo on this page and elsewhere, let us assure you that we had not simply fallen asleep at the wrong time during the production of this current issue. The simple truth of the matter is that several weeks ago Canadian Packaging—along with several other sister industrial publications like Food in Canada, Canadian Plant, Hardware Merchandising and other well-known titles—were sold by Rogers to Glacier in multipackage deal that, in the process, has made the Vancouverheadquartered, publicly-traded company Canada’s leading publisher of B2B trade magazines.

Nothing personal, you see, strictly business. And a wonderful piece of business by Glacier, we dare say, based on the simple fact that our new owner totally gets what the B2B publishing business is all about— especially in the industrial and manufacturing arena.

With annual revenues of $240 million and growing steadily, the company is in fact a living proof that the increasingly widespread notion that “Print is Dead” is based on some deeply f lawed logic.

While there is no denying that Internet and online publishing have had a major impact on the fortunes of most major North American newspapers—many of them going all-digital and some simply vanishing into thin air—applying the same reasoning to the B2B magazine industry is an oversimplification at best, and just plain disrespectful to the multitude of professions these magazines serve at worst.

While the Internet is all fine and dandy in many très cool ways (please do check out our own www.canadianpackaging.com from time to time between issues), we suspect that a majority of our regular readers don’t have the luxury (or misfortune) of spending the larger part of their workdays in front of computer screens—à la financial advisors, accountants and other office types—surfing the web to obtain the most relevant information they need to conduct their day-to-day business.

More likely than not, you’ll find them beating the pavement of busy production facilities turning out CPG (consumer packaged goods) and other countless products making sure that they are being packaged in the most efficient, consumer-friendly and sustainable ways possible for their demanding customers and the general public.

And for as long as these unsung heroes of the CPG industry keep honoring us on a monthly basis by flipping through the pages of our magazine, rest assured that we will not rest in our efforts to keep giving them the information they want, when they want it, for as long as they want it. At the end of the day, some things are just naturally better left unchanged.

COVER STORY 37

People’s Choice

Nova Scotia-based packaging converter celebrating its 50th anniversary in grand style with rejuvenated production capabilities and firm commitment to sustainable manufacturing.

JUNE 2011 | $10

POTOWER THE PEOPLE

FEATURES 12

BY GRAND DESIGN By George Guidoni Packaging designers embracing Internet age technological marvels to give CPG brands greater marketplace impact.

41

NEW LEASE ON LIFE

By Andrew Joseph Packaging line integrator making a habit of giving used equipment a second chance at earning its keep.

Progressive employment and sustainability mindset keeps East Coast converter young at heart at 50 Story on page 37

SIMPLY THE BEST

Celebrating Canada’s Packaging IN THIS ISSUE: PACKAGING

Design Excellence

Page 15

DESIGN AUTOMATE NOW PACKAGING FOR FRESHNESS

Cover photography by John Tenwolde

DEPARTMENTS & COLUMNS UPFRONT By George Guidoni NEWSPACK Packaging news round-up from across Canada.

8 FIRST GLANCE New technologies for packaging applications.

10-11 ECO-PACK NOW All about environmental sustainability.

46 NOTES & QUOTES Noteworthy industry briefs and updates.

47 EVENTS Upcoming industry functions.

48 CHECKOUT By Sarah Harper Joe Public speaks out on packaging hits and misses.

NEXT ISSUE: 2011-2012 BUYERS’ GUIDE

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MEAT OF THE MATTER By Andrew Joseph Quebec meat processor carving itself a lucrative market niche with cutting-edge packaging technologies.

COMING CLEAN By Andrew Joseph Paper packaging manufacturers accept the need for common language to maintain meaningful sustainability progress.

THE WINNING TOUCH The best-of-the best in Canadian packaging is featured in a special report saluting all the winners of the 2011 PAC Leadership Awards competition, beginning opposite of page 14.

PAC Leade

Leader Among

rship Award Leaders

The inaugural PAC Leadersh outstanding achievement ip Award went to Molson in several Canada for aspects of packaging success.

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NEWSPACK

TACTILE UPGRADES FOR HEINEKEN PACKAGING

Being one of the world’s most universally recognized and loved brands requires profound understanding of the different markets where that product is sold, as venerable Dutch brewer Heineken International has shown in flying colors with last month’s Canadian launch of the new, streamlined visual and packaging identity for its famed flagship Heineken pilsner beer— today selling in 176 countries worldwide.

Conceived as a sensory approach to brand marketing, the updated contemporary design extends through all key elements of the beer’s iconic identity to ensure a consistent look that is recognizable worldwide, according to Mark van Iterson, global manager for the Heineken Design & Concept team in The Netherlands.

“The Heineken drinker really appreciates the details,” states van Iterson. “We have looked at each and every packaging element to ensure our sophisticated audience feels a subtle but significant difference in the look and feel of our product.

“As a market leader we pride ourselves on being progressive in design, as well as taste.”

Launched just in time for Canada’s annual patio and backyard barbecue season, the innovative new design features unique tactile elements, van Iterson explains, to make

the country’s bestselling imported beer easier to find in an ice-filled cooler— including the industry-first use of tactile ink on the updated can design.

Says van Iterson: “This revolutionary, Heineken–green-colored ink, created by a series of small raised dots on the surface of the can, gives the consumer a better feeling in the hand and an enhanced grip.

“It also gives an impression of condensation—a unique and recognizable addition to the standard design.”

Canadian beer-lovers can now also enjoy one of two new updated bottle options—embossed and standard—featuring a more open racetrack border on the label for a more refined appearance, along with a more vibrant Heineken trademark green color and the iconic red star emblem, which has been raised above the logo.

For its part, the embossed bottle design features a unique, raised curve on the neck and back, along with a thumb groove to encourage the bottle to be held lower to allow the beer to stay cold longer.

The addition of a distinctive embossed mark also provides an authoritative stamp of the Heineken brands’s quality and authenticity, while facilitating a better grip of the bottle.

WATER BOTTLER STAYS ON COURSE WITH RECYCLING

Canada’s leading water bottler Nestlé Waters Canada (NWC) has extended the use of recycled plastic to all bottle sizes of the company’s iconic Montclair Natural Spring Water brand, which has also been updated with a new red-and-blue label proudly displaying the brand’s uniquely Canadian origins.

Designed by the New York City-based Cornerstone Strategic Branding, Inc., the new label features the iconic Laurentian Mountains to provide a strong visual reminder to consumers of Montclair’s unique Quebec heritage dating back to 1918, when it was founded by former Montreal Canadiens hockey team and Montreal Alouettes football franchise owner Leo Dandurand.

These days bottled at NWC’s production facilities in Puslinch, Ont., and Hope, B.C., the brand first started using recycled PET (polyethylene ter-

ephthalate) containers about a year ago for the 500ml bottles retailing in 12- and 24-pack cases—using bottles blowmolded inhouse right on the NWC plant premises—extending the use of recycled plastic last month to the 710-ml sports-cap bottles, available in 24 packs; one-liter bottles sold in 15-packs; and 1.5liter bottles retailed in 12-packs.

“The Montclair brand has a deeply-rooted Canadian heritage all of its own,” says NWC senior marketing manager Tracey Peake.

“This brand is committed to bringing consumers the crisp, clean taste of pure refreshment that’s still sourced, bottled and sold exclusively in Canada [and] uses only the highest-quality recycled plastic for the production of its bottles— thus not only supporting recycling efforts but also helping to minimize the amount of new plastic it directly produces.”

BLOWING THE WHISTLE ON SUMMER FUN

With the arrival of summer signalling the start of another round of annual “beer wars” in the Canadian marketplace, Toronto-based microbrewer Steam Whistle Brewing has thrown the gauntlet with the impending launch of its first-ever six-pack of 355-ml cans of the company’s f lagship Steam Whistle Pilsner brand—expected to hit The Beer Store outlets in Ontario and independent Alberta liquor stores just in time for the upcoming Canada Day ( July 1) long weekend.

The company says the recent purchase and installation of a new case-erecting machine—manufactured by Fresno, Ca.-based packaging equipment builder Kodiak Cartoners—has enabled it to offer the convenient new packaging format, responding to an overall Canadian market shift that has seen canned beer account for a 36.6-percent share of all domestic beer sales in 2010, compared to 24 per cent only five years earlier.

“There are some interesting regional differences we

considered when developing this new package offering,” says Steam Whistle director of marketing Jamie Humphries. “For example, residents of Alberta had a 63.4-purchasing preference for canned beer last year, so we’ll be shipping these western drinkers our canned six-packs right away.”

Even in Ontario, where bottles still account for 62.5 per cent of all beers sales in the province, summer months traditionally see a notable increase in the sales of canned beer, according to Humphries.

Designed by the brewer’s inhouse art director Elton Clemente and pre-glued and printed by Cascades Boxboard Inc. in Toronto, the attractive new can carriers feature a sturdy carrying handle and end panels to provide enhanced stability to the pack, while also offering consumers a fun “peep-show look at the fun, energetic cans contained within,” Humphries adds.

Strong yet fully flexible Our new generation of stainless steel conveyors are robust, modular and clean.

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www.flexlink.com JUNE 2011 • CANADIAN PACKAGING

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FIRST GLANCE DOWN THE STRETCH Washed out

Blurring

Low contrast

Uneven lighting

Damaged and warped printing

Badly printed

Scratched

Specularity

Noisy background

Poor focus

Curved surfaces

Thick printing

Finder degredation

Faded

Extreme perspective

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Which makes using Cognex an easy choice.

To find out more, download the “10 Reasons to Choose Image-based ID Readers” guide from www.wecanreadit.com.

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TRICK OF THE TAIL

The new model PRRA-2100 stretchwrapping system from Phoenix Innotech Inc. incorporates innovative rotary-ring technology to enable high-speed warping operation while delivering exceptional film savings, compared to conventional rotary arm or turntable methods, by eliminating wasted revolutions of film necessitated by the traditional fixed-position clamping mechanisms stationed at the conveyor level—instead utilizing a f lexible film clamp and tail treatment system that actually travels with the film carriage to executed the wraps, according to the company.

Rotating at speeds of over 40-rpm (revolutions per minute), such operation enables the PRRA-2100 stretchwrapper to reduce the wrap cycle-time dramatically to wrap more pallets with the same wrapping speed, while also taking up to 25-pecent less f loorspace than the competing rotary-arm systems, as well as delivering average film savings of tens of thousands of dollars, according to Phoenix.

The new Tail Tucker mechanism from ITW Muller—distributed by Advance Shipping Supplies as an enhancement to the manufacturer’s Octopus line of stretchwrapping machines—works by literally tucking the film tail behind the last two full webs of film, whereby the 20-inch web of film is formed into a rope during the last half-revolution of the wrapping cycle. As the ring frame moves to the top of the load, it pulls the rope behind the last two full webs of film and is released after it reaches the top—ensuring that there are no loose film tails left behind on the stretchwrapped pallets to pose any risk of their loads becoming unraveled due to adverse handling, film quality or storage conditions. According to the company, the film roping device can also be programmed to add ropes at specific points on a load or to simply narrow the web at specific points in the wrap-cycle to add strength and stability to unstable loads.

Phoenix Innotech Inc.

Advance Shipping Supplies

401

404

GET A GRIP!

AS EASY AS A-B-C

The new IRB 760 palletizing robot from ABB Robotics—designed for highoutput, full-layer palletizing applications in beverage, chemicals, building materials and other challenging industrial environments— is a high-performance, fouraxis robot boasting high payload capacity of up to 450 kilograms and a reach of 3.2 meters, with its high-inertia wrist design enabling it to rotate heavy and large products at extremely high speeds, according to the company. The new robot is fully compatible with the company’s three newly-launched FlexGripper end-of-arm tools—including a heavy-duty claw for high-speed bag palletizing, a vacuum gripper for light and medium weight cases, and a clamp gripper for handling heavy cases—to ensure maximum operational f lexibility.

The new Model 101 case-packer from A-B-C Packaging Machine Corporation— designed specifically for packagers running multiple bottle sizes and pack format across a broad range of liquid packaging applications—is a quick-changeover machine that can reduce changeover-related downtime by up to 30 per cent, according to the company. Outfitted with complete gripper assemblies for accommodating practically all common pack/bottle patterns, the case-packer eliminates the need for time-consuming gripper adjustment and boasts a simplified guide rail placement with sliding and locking handles to facilitate very quick adjustment to any new operational specification.

ABB Robotics - North America

Designed for reliable automatic wrapping of a broad range of products, the automatic rotating ring horizontal stretchwrapping range of machines manufactured by Robopac and distributed in Canada by Jean Cartier Packaging Inc. is now available in a Double Roll (DB) version to allow operators achieve extremely high working speeds for wrapping with stretch film, as well two film spools that significantly increase the wrapping velocity and the machine’s film autonomy—making it especially well-suited for demanding tasks such as ensuring optimal protection and consolidation of aluminum steel and plastic extrusions, a broad range of wood products, rugs, carpets, motors, lamps other hard-to-wrap product loads.

The new Multipak Palletizer packaging system from Proco Machinery Inc. features an automatic pallet feed magazine to store and feed the pallets onto a pallet conveyor, which efficiently moves pallets in and out of the system, an automatic slipsheet magazine for storing slips-sheets and placing them in between each pallet layer, and automatic top-frame magazine that stores top frames and places them on top of the finished pallet.

Designed primarily for plastic container manufacturing and blowmolding operations, the Multipak Palletizer boasts a modular construction and operates as either a semi-automatic system or in fully-automatic mode at line speeds up to 150 bottles per minute. Outfitted with heavy-duty castor wheels to allow for the system to be easily moved from one line to another, its rectangular shape enables it to fit in most blowmolding lines without occupying machine space, while accommodating half-cube or full-cube pallet sizes up to 105-inches-high.

Jean Cartier Packaging Inc.

Proco Machinery Inc.

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DOUBLE THE SPIN

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A-B-C Packaging Machine Corporation

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MULTI-HANDY DESIGN

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CANADIAN PACKAGING • JUNE 2011

6/10/11 11:01:58 AM

All Wrapped Up Want to compete with the “big guys”? At Advance, qualified consultants recommend automatic and efficient stretchwrap systems for your packaging needs.

We have in-depth experience with a range of automated systems offered by ITW Muller.

Cobra 1525CN • Wraps up to 35 loads per hour • Heavy duty construction • Pre-stretches film up to 300% • Installs over existing conveyor or can be provided with conveyor • Positive, non-slip V-belt rotation • Allen-Bradley PLC control And More Features…

Octopus 303BP • Wraps up to 45 loads per hour • Patented ``tail tuck˝ film tail containment • Programmable roping device • Proven design for the block and paver industry • Allen-Bradley PLC control And More Features…

Raptor 1525CN • Wraps up to 45 loads per hour • Heavy duty construction • Pre-stretches film up to 300% • Ring and pinion drive • Allen-Bradley PLC control And More Features...

s& Par t ce i S er v ble la Avai d el s o M r O t h e a il a b l e Av

Octopus 808 Twin • Wraps up to 150 loads per hour for extremely high throughput • 25% less film usage than other wrapping machines • Comprehensive diagnostic touch screen simplifies troubleshooting And More Features…

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ECO-PACK NOW

PACKAGING SUSTAINABILITY REMAINS A TOUGH SELL FOR BRAND-OWNERS Achieving meaningful packaging sustainability may be an increasingly popular notion and objective among the leading CPG (consumer packaged goods) companies and their packaging suppliers, but there must be better collaboration between all the different industry stakeholders to help make sustainable packaging an affordable reality, according to a new report from the Wilmington, Del.-based plastics manufacturing giant DuPont Packaging & Industrial Polymers.

While the DuPont study—based on extensive interviews with over 500 senior packaging professionals conducted around the globe this past spring—identifies sustainability as the biggest challenge currently facing the world’s packaging community, widely-shared concerns over

cost and performance of sustainable packaging products still present a formidable roadblock to greater commercialization of greener packaging alternatives worldwide.

While over 40 per cent of survey participants cited sustainability as the packaging industry’s “toughest” challenge, 33 per cent of respondents named cost as the major factor, according to DuPont, indicating an urgent need to reconcile the gap between using more sustainable solutions and keeping the cost of packaged foods and other consumer staples at affordable levels.

“Sustainable, cost-effective solutions that reduce packaging’s environmental footprint are a top goal across geographies,” says DuPont Packaging & Industrial Polymers president William Harvey.

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“This is especially true in the food-and-beverage industry, where consumer demand for products supporting health and wellness goes hand-in-hand with a demand for more sustainable solutions.”

Among survey respondents who say their companies are working on sustainable packaging solutions, 65 per cent say their efforts are focused on design for recyclability or use of recycled content; 57 per cent are focused on weight reduction; 41 per cent rely on renewable or bio-based materials; and 25 per cent say they are focused on using more compostable materials.

“These survey results confirm that there are many pathways to improving packaging sustainability,” states Harvey.

“It starts with close collaboration throughout the value chain to spark innovation,” adds Harvey, noting that DuPont was one of the world’s first companies to have publicly established environmental goals some 20 years ago.

Since then, relates Harvey, DuPont has significantly broadened its sustainability commitments beyond internal footprint reduction to include marketdriven targets for both revenue and R&D (research-and-development) investment—tying those goals directly to business growth and the development of safer and environmentally improved new products for key global markets.

Some of the more notable sustainable packaging products launched

by DuPont in recent years include: • Fusabond resins—modified polymers that help bond dissimilar polymers to facilitate recycling; • High-performance Surlyn ionomers —engineered to help reduce the total amount of materials used to make packaging structures; • Biomax Strong range of modifiers—developed to enable biobased PLA (polylactic acid) products gain more widespread use by enhancing performance attributes that have limited its acceptance to date.

• Biomax PTT (polytrimethyl terephthalate) resins—boasting up to 35-percent renewable content —for replacing petroleum-based polyesters.

In addition, DuPont Packaging & Industrial Polymers manufactures an extensive mix of adhesive, barrier, peelable lidding and sealant resins, while maintaining a globally-networked development team to work with customers on packaging programs that help protect the product and the environment, improve shelf appeal and convenience, and reduce costs in the food, cosmetics, medical products and other consumer goods and industrial packaging industries.

CANADIAN PACKAGING • JUNE 2011

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ECO-PACK NOW

PEPSI MAKES GREEN SWITCH IN FOODSERVICE BIZ

Global soft-drink giant PepsiCo, Inc. has young U.S. college and university students have taken another major step in its green evolution emerged as the most active and vocal demolast month with the launch of five new types of graphic demanding more eco-friendly beverage recyclable and compostable drinking cups for packaging, with 60 per cent of surveyed genuse at U.S.-based fast-food restaurants and other Xers and Millenials willing to pay slightly more foodservice operations selling the company’s for recycled beverage packaging that’s better for main beverage brands. the environment.

Distributed across the U.S. through the comThe national U.S. rollout of eco-friendlier cups pany-owned and independent bottler distribufollows several other high-profile sustainable tion systems, the new range of five different packaging initiatives implemented by PepsiCo in • The launch of Eco-Fina bottle for the company’s fountain cups comprises fully-recyclable clear the last couple of years, including: Aquafina line brand of bottled water, claimed plastic cups—including an rPET (recycled poly• The development of the world’s first fully-recycto be the lightest bottle of its size among U.S. ethylene terephthalate) cup containing 20-perlable bottle made from bio-based raw materials; bottled water brands; cent post-consumer recycled content—as well as • The launch of the reNEWabottle container, made • Launching the Dream Machine recycling pro񡑠񡑧∀񡑤񡑰񡑡񡑧񡑤񡑱񡑘񡑧񡑤%񡑓񡑦񡑃񡑂񡑣񡑢񡑤&񡑡񡑧񡑤񡑱񡑣񡑙񡑩񡑱񡑱񡑧#∃񡑖񡑤 񡑣񡑔񡑙񡑣񡑗񡑣񡑙#!񡑥񡑧∃∃񡑕&∀!񡑣񡑠񡑧񡑩∃񡑧#񡑀񡑀񡑇񡑁񡑇񡑁񡑃񡑃񡑀񡑀񡑃񡑄񡑒񡑃񡑂񡑀񡑙񡑘񡑀񡑀񡑙񡑤񡑨񡑧񡑀񡑃 compostable paper cups and waxed cups made from 100-percent post-consumer recycled plasgram in the U.S. to provide greater access to onwith plant-based materials sourced from sustaintic, for the company’s Naked Juice brand drinks; the-go recycling receptacles across the country. ably managed forests.

According to the Purchase, N.Y.headquartered company, having such a broad mix of cup choices will enable foodservice operators like restaurants, stadiums, theme parks, colleges and universities to select the best-suited option for their facilities based on the local availability of recycling and composting disposal programs.

“The new cups are an advancement in technology, but also in the way we communicate,” says PepsiCo Foodservice chief marketing officer Margery Schelling, citing the use of engaging green imagery on Pepsi-branded cups and inclusion of messages like “Wow, Our Cups are Fully Recyclable,” to encourage consumers to do their part for the environment.

“Customers are increasingly asking for environmental products that match changing needs, expectations and lifestyles,” states Schelling.

“We want consumers to enjoy their favorite fountain beverages and feel good about the environmental impact of their purchases,” she says, adding the cups will also encourage consumers to visit the www.Earth911.com website to find online information on how to properly dispose of materials in their local communities.

Says Earth911 president Corey Lambrecht: “It’s no longer enough to tell people to simply recycle— you also have to show them how and where.”

According to recent market research conducted by PepsiCo,

JUNE 2011 • CANADIAN PACKAGING

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Good seal.

Perfect seal.

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PACKAGE DESIGN

BY GRAND DESIGN

Contemporary package design embracing new Internet age trappings to get the product message across to the masses

BY GEORGE GUIDONI, EDITOR

A

s a multifaceted discipline embracing science, art and technology in more or less equal measures, contemporary package design often demands that a successful end result and execution must be more than just the sum of its parts by the time a finished package product hits the retail shelf to face the ultimate test of consumer acceptance.

As most successful CPG (consumer packaged goods) brand-owners and manufacturers have learned some time ago, package design and development have become such a deeply integral part of overall new product development process, that failure to come up with a package that engages consumers on a higher level than simply protect their product, keep it fresh longer, or make it easier to open is really not an option in today’s hypercompetitive, globalized retail marketplace.

Yet capturing and communicating that elusive packaging ‘Wow Factor’ from the store-shelf right into the shopping cart and on to the cash register is in many ways getting be a more challenging feat to pull off with today’s vastly better-informed, technologically-savvy North American consumers whose inf luence and opinion now extend far beyond the actual store level, thanks to the rise of social media and many other empowering online tools to help guide their decision-making.

“In today’s marketing environment, many leading CPGs and retailers are reinventing their brand strategy, packaging and design to be more relevant to today’s new consumers,” says Anne Dean, managing director of the Toronto office of international branding and package design consultants Anthem Worldwide of Mississauga, Ont. “Seeking to connect, they are challenged like never before to generate compelling and consistent brand experiences between the consumer and the brand at home, on the go, in the store, and on the shelf,” Dean told Canadian Packaging in a recent interview.

“Consumers vote with their wallets, so creating a compelling brand experience on the shelf through

Designed by the Toronto office of Anthem Worldwide, the new awardwinning packaging for McCain’s Superfries product line features flexo-printed, matte-finished nine-color stand-up bags that are laminated to maintain optimal rigidity for the most effective display behind the freezer windows, while also preventing unsightly ink scuffing.

package design is key,” Dean explains.

“This is the crucial decision-making axis where brands compete to make it into the shopping cart, and compelling package design is what you need to create a breakthrough at the shelf level to turn shoppers into buyers,” states Dean.

“With all the technologies available at the consumers’ fingertips to check and compare pricing while shopping online or at the shelf, the world of pricing is going to change,” says Dean, which will increase the importance of effective package design as a key marketing and product development strategy.

As Anthem Worldwide (Toronto) creative director Gary Oakley explains: “Today there are more tools than ever to get close to your consumers and develop an intimate understanding of them.

“Using store shopper cards to track purchases, online tools and social media, you can follow consumers to understand their path to purchase,” relates Oakley.

Trigger-Happy

“You can understand what triggers their purchase journey and understand what touchpoints are inf luencing them along the way.”

One of the more such notable tools being enthusiastically embraced by a growing number of brandowners are the so-called QR (quick-response) two-dimensional barcodes that can be easily scanned by consumers right on the spot with their smart-phone devices—instantly providing them with extended product or company information.

According to John Herzig, president of the Richmond Hill, Ont.-based barcode technologies integrator Barcode Graphics, Inc., the swift adaptation of QR barcodes in North America, following the technology’s rapid consumer acceptance in Japan, signals the opening of an exciting and profound new chapter in the overall evolution Created by Barcode Graphics, the QR code embedded into this jam of auto ID (automatic identification) product label is an integral part of the so-called ‘extended packaging’ technologies—at last putting all the design strategy that is being quickly embraced by North American CPGs implicit benefits of the technology for effective brand-building by providing consumers with extra product directly into the shopper’s hands. and company information online.

Herzig explains: “The story of bar-

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CPAC06-PKD-TAB.indd 12

code technology 10 years ago was all about how retailers were using the technology to minimize warehouse space, turn over inventories, process transactions quickly and accurately, and respond to demand more nimbly.

“Now the focus has shifted to social media and finding ways to engage in a real dialogue with the consumer,” Herzig points out.

“The QR barcodes can send consumers armed with a smart-phone to a CPG’s website, which seems to be the most obvious use of the technology at this point,” he explains, “and websites can be designed accordingly to provide additional material that is more detailed than what could physically fit on small package real estate.

“Because there is no shortage of space in cyberspace,” Herzig states, “this idea of ‘extended packaging’ is naturally catching on very quickly with the CPGs. “But the age of social media involves far more then traveling to websites,” Herzig asserts. “If the CPGs really want to promote their brands to consumers, why stop there?

“Why not turn that consumer into a champion of the brand among their cohort?

“The next big uses of the QR code on packaging will probably involve allowing consumers to reach their friends with the CPG’s message,” Herzig asserts, “as CPGs start to understand that other features of the rich smart-phone platform can also be activated by QR code.”

Herzig says it will not be long before CPG brandowners and manufacturers start using QRs to activate smart-phone functions such as e-mailing, SMS texting, web browsing, and mobile video right on the product package as a means to build and maintain greater brand loyalty among consumers.

As Herzig points out: “Contests are often run in this manner, whereby packaging can now allow consumers to ‘text’ to participate by using a QR code encoding an SMS number, while e-mail can be put on packaging to allow the consumer to subscribe to a newsletter that might include recipes, coupons and other material, or you can use YouTube videos to show TV ads for the packaged product.”

Due to the absence of universal standards for QR barcodes, there are still some technical issues such as size of both the codes and the “cells” comprising them, Herzig allows, as well as using the proper error correction levels—often resulting in the codes being made larger than necessary to do the job.

CANADIAN PACKAGING • JUNE 2011

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PACKAGE DESIGN munication to the consumer, Anthem Worldwide has enjoyed a long collaborative relationship with Sun-Rype which is the package,” Davis products, having recently redesigned the company’s logo for all of its packaged products, asserts.

“This is what the consumer including these boxes and must actually select in the store, pouches of fruit bars and take home, experience and want snacks. to purchase again.”

Davis and Anthem’s Ann Dean both agree that growing public and market demands for more sustainable packaging solutions is paving the way for closer collaboration between CPG brandowners and their package design suppliers than ever before.

Says Dean: “For brands to push the envelope on sustainability in materials, they need a partner who design and a simpler shopper experience. understands how those materials work as a structure, “In this light, packaging remains the critical conon the press, on the shelf and in the environment. sumer touchpoint, with compelling package design “In the world of brands, the most effective susused to tell compelling brand stories to command tainability begins at the strategic stage—up to power at the shelf level.” two-thirds of a package’s material requirements Echoes Davis: “Ten years ago, it was all about are determined early, in the strategic and creative creating vibrant, noisy packages to catch attention phases,” she adds. “Engaging the right service prowith the so-called ‘wow factor’ and standing out viders who can build sustainable materials and proon the shelf. cesses into the brand’s life-cycle is key.

“That is still relevant today, but you can really go Free and Easy “Collaboration is compelling for brands, as the too far with any good idea,” Davis cautions.

“These two developments have led to free and easy integration of services and technologies across the “The big guy in the loud beach shirt may stand consumer access to one- and two-dimensional barbrand life-cycle and across geographies continues out, but do you really want to take him home? Is that code scanning, and that in turn has allowed barto gain momentum,” Dean reasons. really the experience you’re looking for and is that coded physical items to be linked to the Internet “This collaboration has multiple benefits for the experience which relates to you specifically?” by mobile devices.” the client: faster to-market time, superior finLaunching Pad While some large multinational ished materials, transparent resource savings Over the last year, Anthem helped two leadCPGs prefer to keep their packof all kinds, and more coming Canadian CPG manufacturers—frozen foods aging design and development pelling and consistent brand giant McCain Foods Canada of Florenceville, processes in-house for comexperiences for shoppers.”

N.B., and the Kelowna, B.C.-based juice produpetitive, proprietary and other Adds Davis: cer Sun-Rype Products Ltd.—execute importreasons, many are far more “Sustainable packaging ant package design projects as part of new product willing today to secure the is still a relatively young launches, as well as one packaging upgrade as part services of third-party package movement, impacting of a rebranding and product line extension of an design agencies and specialists some categories more existing popular product family. to do the job for them—often than others, and it is quite In case of McCain’s newly-launched Ultra Thin right at the early stages of new challenging for CPG Crust frozen pizza products—targeting women as product development. manufacturers who want the main demographic—Anthem was brought into “The strongest design firms to improve their impact the process in April of 2010, recalls brand manager have evolved into brandon the environment but Kelly Switzer, with the finished product hitting ing agencies, which work as often find that alternaLeading Canadian juice produce Sun-Rype credits Canadian retail shelves in the fall of that year to brand-building partners with tives are complex, and rave consumer feedback. the CPG marketers,” relates the eye-catching packaging, designed by the that there are not a lot of Switzer recalls: “We wanted the packaging to Ron Davis, president of the Toronto office of Anthem Worldwide, for driving easy answers. align with our Rising and Thin Crust pizza so Davis package design agency brisk sales of its new line of not-from-concentrate “Incremental improvethat consumers could easily identify it as a trusted and chief executive officer juices packaged in custom-shaped, 1.36-liter ments are the real opporMcCain product. of its parent company Glenn plastic containers supplied by Graham Packaging. tunities in many cases, “But we also wanted to use elements that helped Davis Group, also comprisbut they come with price Ultra Thin Crust stand apart from our other pizzas ing leading Canadian design houses Bridgemark tags for manufacturing adjustments, which can in order to attract our target consumers—women and B2 Retail Solutions. mean less at-shelf presence in the case of packaging who love ultra thin, crispy-crust pizza.”

“In some cases, they have been able to displace rightsizing,” Davis relates.

With Anthem designing the package and taksome of the advertising agencies’ inf luence with “I think the real opportunities for branding and ing charge of the photoshoot to create exciting brand-builders on the client side,” confides Davis. design agencies exist in identifying strategies for new product graphics, Anthem’s parent company “In the past, design firms who had always created communicating on smaller packages; revisiting the Schawk, Inc. chipped in with prepress experts the brand and packaging design were not respected current communication; and creating and using visfrom its Toronto office to enhance the colors and like the ad agencies who created temporary adverual, symbolic and mnemonic cues that communito work with the chosen packaging substrates. tising for the brand, with media spending vastly cate sustainability messaging for the consumers.”

The end product was a lithographically-printed, outweighing the design spending,” he recalls.

Anthem’s Gary Oakley notes that the growing six-color carton made from 100-percent recycled “But our CPG clients are smarter than that now,” emphasis on sustainability has also had the side fibers (60-percent post-consumer) with hi-gloss he states. effect of helping make simplicity a packaging virvarnish, using special color mix and screen to obtain “We work with our clients on their brand strattue in today’s retail environment. excellent background effect, according to Switzer. egy and thereby share responsibility for driving the “With more and more demands on consumers’ “This new pizza has an ultra thin, crispy crust bottom-line business performance of their brands,” time and attention, consumers have discovered that is highlighted in our focal food photography Davis points out. “Our clients put a lot of value on that ‘less’ can in fact be more,” Oakley explains. centered on the front of the face panel,” Switzer that today.

“Both the CPGs and retailers are benefiting from explains.

“The forward-thinking manufacturers are wise their increased understanding of consumers’ needs Continues on page 14 about investing appropriately on the primary comand, in turn, consumers are responding to minimal

JUNE 2011 • CANADIAN PACKAGING

CPAC06-PKD-TAB.indd 13

Photos courtesy of Anthem, Davis and Barcode Graphics

“The biggest mistake people make is trying to encode a great deal of URL information into a QR code, when by using a ‘shortened’ code and redirecting it through the ‘cloud,’ the code could be made tiny in comparison,” he explains.

But as package designers become more comfortable with incorporating the technology into the overall design structure, says Herzig, QR codes are bound to become as ubiquitous as their linear barcode cousins.

“I believe that the QR code and other twodimensional codes can be used by package producers during package development and for managing quality assurance during prepress and printing,” he states.

“One day there may well even be a compact color QR code, or Datamatrix code, on all packaging to allow the consumer to access coupons, recipes, contests, events, subscribe to newsletters, voice concerns, or be alerted to recalls simply by scanning the code.

“The advent of the smart mobile device has put not only powerful computing capabilities at consumers’ disposal, but also immediate browser access to the Internet,” Herzig sums up.

WWW.CANADIANPACKAGING.COM • 13

6/15/11 12:17:21 PM

PACKAGE DESIGN evolution and signal this change to our consumers Graham Packaging, and and customers.” utilizing full-body Explaining that the rebranded Superfries shrinksleeve products are aimed at “time-strapped labels supplied moms who are looking for convenient by the U.S.side dishes that they can feel good about based Walle serving to their families,” McCain Corporation. selected to go with f lexo-printed, nine“We have color stand-up bags to achieve maxalways taken imum shelf presence. package design “The bags also feature some special very seriously at coatings to obtain burlap effect for the SunRype, and background, and they are matte-finhaving worked Produced by leading food manufacturer Kraft Canada, the company’s ished to avoid any glare in freezer winwith Anthem on Back to Nature product line utilizes subdued and understated colors dows,” explains McCain Foods director other projects in on its packaging, created by Glenn Davis Group, to convey the sense of packaging Louis St. Amand. “The the past, we are Designed to convey of authenticity and wholesomeness as key selling points. material is also laminated to improve very happy in the simplicity, the new Stride brand the rigidity for display and to prevent professional way packaging developed by Glenn “The packaging also transitions from the tradink scuffing.” in which they act Davis Group has enabled the itional McCain red color to a deeper burgundy to St. Amand relates: “On the packaging, the potaas our brand stew- brand to become the bestselling differentiate it from our pizzas more targeted to toes behind the logo help emphasize the ‘real ards,” says Grant, gum in the U.S. within six weeks families, and giving it an air of sophistication. ingredients,’ while the simplicity of the product adding the new of the new packaging’s launch.

“The stylized background provides a touch of shot emphasizes the real and simple ingredients. product launch femininity and again helps Ultra Thin Crust to “When looking at the other display panels, we also involved the introduction of an updated new stand apart from our Rising and Thin Crust pizza clearly called out the relevant consumer claims— Sun-Rype logo design on the new products. lines,” he notes. like Trans Fat-Free and Low in Saturated Fat—on With the whole project taking about four months “Like our Rising and Thin Crust pizzas, the back the reverse so that mom can see them,” he adds. from concept to execution, Grant says she was of the packaging highlights our simple, wholesome “We also leveraged the recipe card image “delighted” with the final result and the “very ingredients and lays them out in a clear manner, for listing the ingredients like speciallywarm feedback we have received from our consumeasily allowing consumers to see what is in their selected potatoes, canola oil and sea salt ers complimenting the new packaging.” pizza,” says Switzer, while also complimenting to emphasize that the product is made Says Grant: “Anthem was very good Warwick, Que.-based packaging converter Ling using real and simple ingredients, like at communicating to consumers that Industries for the high quality of its six-color you would use if you were makthis was in fact a new Sun-Rype offset lithographic process used to bring “sophising it yourself from scratch,” St. product, with product imagery ticated product photography” and imagery to life Amand states. on the label perfectly capturwith all the intended distinctive nuances.

As with the Thin Crust ing the feeling of freshness, “While the Ultra Thin Crust pizza is clearly a Pizza project, the startabundance and authenticity McCain product, the darker color scheme and stylto-finish involvement by that we wanted to convey ized, feminine touches help to differentiate it as a Anthem and Schawk was with the new labels.” more gourmet, upscale pizza,” says Switzer. a key ingredient in the Utilizing an advanced, “The darker packaging was stylized to add goursuccessful on-time and onhigh-definition Manufactured met, sophisticated visual cues,” Switzer adds, “and budget execution, according to f lexographic

by Neatfreak it also features an enlarged McCain logo so that it St. Amand. printing process, Group Inc., this is very visible on shelf.”

“We could not have done it the new labels award-winning package In the case of a comprehensive package redesign without their expertise,” he have generated designed and developed of the company’s f lagship Superfries brand of froremarks, “and of course we can“high shelf impact

by Bridgemark is conceived to zen French Fries, the project was carried out as not forget the printers’ role in all and effective appeal to young moms by depicting part of a larger repositioning of the company’s this, since we had over 70 different product distincpotato products into the McCain It’s All Good SKUs (stock-keeping units) to print—all a happy, smiling child to resonate with tion among the product range, which primarily uses real ingredifor the same launch date, to be supported moms as a happy, kid-friendly product three new prodthat also allows them to view all the ents most consumers will find in their kitchens,

by TV ads. ucts,” says Grant, package contents with a quick onceover. according to McCain Foods director of marketing “It was technically challenging to print “while carefully Mike O’Brien. in f lexo and to use matte oriented polymaintaining the “And in cases where we needed to use unfamiliar propylene material that tends to wash down colbrand continuity that has already made Sun-Rype ingredients, we would explain what they are and ors, which in turn required us to bump colors to the leading juice producer in Western Canada. why we use them,” O’Brien relates. “We wanted achieve the best results on the printing press,” St. “The fact that it was all achieved in a very quick to update our packaging Amand recalls. time-frame and under a lot of technically challento help ref lect this “While we kept the lamination, we did ging requirements validates our company’s faith product reduce the amount of oriented polypropylin the ability of our trusted package design partene we used—achieving easier access for ners to help us achieve our marketing goals and consumers to the contents, while also objectives.” continuing with our package reduction For More Information: efforts.”

For Sun-Rype group marketing manAnthem Worldwide 411 ager Barb Grant, using Anthem’s design Schawk, Inc. 412 expertise and Shawk’s pre-media comDavis 413 petence were also key contributors to Bridgemark 414 the successful recent launch of the comB2 Retail Solutions 415 Developed by Anthem Worldwide’s pany’s three new juice products—Coastal Barcode Graphics Inc. 416 Toronto office, the award-winning packaging design Cranberry, Blueberry Harvest and Summer Ling Industries 417 for McCain’s new Ultra Thin frozen pizzas features sophisticated Berry—in 1.36-liter, custom-designed Graham Packaging 418 product photography and imagery to differentiate the new brand as rectangular PET (polyethylene terephWalle Corporation 419 an upscale, gourmet-quality product line. thalate) containers manufactured by

BY GRAND DESIGN Continued from page 13

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CANADIAN PACKAGING • JUNE 2011

6/15/11 12:17:45 PM

June 21, 2011

PAC Leadership Award Leader Among Leaders The inaugural PAC Leadership Award went to Molson Canada for outstanding achievement in several aspects of packaging success.

PAC Packaging Competition Best of show • Canadian Packaging Consumers’ Voice Award • PAC Packaging Award

Sustainable Packaging Competition Best of show • Walmart Canada Sustainable Packaging Award • PAC Sustainable Packaging Award

Published in partnership with Access the Global Packaging Network

CPAC11-PACawards-OFC.indd 1

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1 Concorde Gate, Suite 607 Toronto ON M3C 3N6 416.490.7860 pacinfo@pac.ca www.pac.ca

MESSAGE FROM THE PRESIDENT & CEO Celebrating Canada’s Packaging Excellence & Leadership I am proud to report that the biennial PAC Leadership Awards competition continues to attract some of the most innovative and sustainable packaging entries from across North America’s packaging community.

PAC NATIONAL BOARD OF DIRECTORS Chairman Robert Cockerill, President, Schawk Toronto

This year we received over 220 submissions in the competition’s two main categories: the PAC Packaging Competition, celebrating innovation, branding, graphic design and technical achievement; and the PAC Sustainable Packaging Competition, recognizing environmental sustainability leadership.

Immediate Past Chairman Henry De Ruiter, President & CEO, RW Packaging Ltd. First Vice-Chairman Bruce Smith, Director of Global Packaging, Molson Coors Brewing Company Second Vice-Chairman Louis St. Amand, Director, Packaging Research & Design, McCain Foods James D. Downham, President & CEO, PAC - The Packaging Association Directors at Large Ross Bell, General Manager, Ontario, Smurfit-MBI Dave Boles, President, Atlantic Packaging Products Ltd. James Davidson, Operations Manager, Layfield Vision Packaging Linda McGregor, President, b2 Retail Solutions Jeffrey Fitzpatrick-Stilwell, Manager, Sustainability & Government Relations, McDonald’s Restaurants of Canada Limited Bruce Hartfelder, President, Harlund Industries Ltd. Michael Hill, Director of Sales, Bemis Co. Inc. Rachael Hopkins, Value Chain Marketing Manager, Packaging Business Sustainability, Dow Chemical Christine Jones-Harris, Co-CEO, Jones Packaging Inc. Allen Kirkpatrick, General Sales Manager, Central Canada Region, Norampac (Div of Cascades Inc.) Richard Pileski, Sales Manager Hood Packaging Corporation

Over 60 dedicated industry experts selflessly gave up their Saturday with scorecards in hand — diligently grading every package submitted to the competition. In many ways, they are the unsung heroes of our competition. For their part, our fifteen sustainability judges performed their packager evaluations online as a show of commitment to the sustainability movement and its noble objectives. I wish to extend my gratitude to all participating judges for their participation in this long-running PAC competition, as well as ensuring that all the entries received objective and expert scoring and evaluation.

I also wish to recognize the committee members, under the leadership of Michael Hill, for their enduring commitment to overseeing such a dynamic competition and for bringing the fun and energetic awards gala to life. Each member of the committee has invested a great deal of their time into advancing the cause and well-being of the packaging industry, and PAC is grateful for their respective contributions.

Once again, PAC – The Packaging Association has collaborated with Walmart Canada Corp. to showcase the sustainable packaging movement. We are proud to be partnered with this corporate leader of environmental sustainability, who is also sponsoring its own Best of Show Award in this year’s competition. We hope that you will join us and Walmart for the Walmart Sustainable Packaging Conference V on June 22, 2011. Launched five years ago, this unique special event has emerged as one of the most important and well-attended annual industry forums for the packaging community.

We would also like to extend our thanks to the Canadian Packaging magazine—our long-standing media partner and sponsor of the competition’s Consumer’s Voice Award—for its continued support to both the PAC community and the packaging industry at large.

This year we are presenting a total of five Best of Show Awards, including: • PAC Leadership Award. Presented to the “Leader among Leaders” as selected from both the Packaging and/or Sustainable Packaging submissions.

• Consumer’s Voice Award. As selected from the PAC Packaging Competition submissions by a panel of judges comprised of regular editorial contributors to the Canadian Packaging magazine.

• PAC Competition Award. Selected from the PAC Packaging Competition submissions.

• Walmart Canada Sustainable Packaging Award. Selected from Walmart Canada’s vendor submissions.

• PAC Sustainable Packaging Award. Selected from the Sustainable Packaging submissions.

Kim Rapagna, Sustainability Manager, Kraft Canada Inc.

Please accept our sincere congratulations to all the 2011 competition winners, as well as our deep and heartfelt thanks and appreciation for all your outstanding contributions to our industry. Drop by the PAC booth to see all the package submissions and get a close up of the winners.

Denis Vachon, Sales Manager, O-I

Sincerely,

Anthony Watanabe, CEO, Innovolve Group

Special thanks go to the competition committee and the over 60 judges who contributed their personal time to the selection process.

John Wilson, Business Manager, Imaging Technologies, E.I. duPont Canada Company

Editor: George Guidoni Features Editor: Andrew Joseph Art Director: Stewart Thomas Publisher: Stephen Dean Advertising Sales: Munira Khan Production Manager: Natalie Chyrsky

2011 PAC Leadership Awards – Competition and Gala Committee

James D. Downham, President & CEO, PAC-The Packaging Association

Jim Downham, President, CEO, PAC - The Packaging Association

Rick DePelsmaeker, Corporate Account Manager, Rock-Tenn Company

Michael Hill, Chairman, Director of Sales, Bemis Co. Inc.

Aubrey Ferguson, President, Bridgemark

Kevin Collins, President, Rayment & Collins Ltd.

Garrick Ing, Vice-Presdent, Sustainability, Innovolve Group

The 2011 PACLeadership Awards Gala Is Bullfrog Powered

JUNE 2011 • CANADIAN PACKAGING

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2011 PAC Packaging Competition Awards

2011 PAC PACKAGING COMPETITION WINNERS BY CATEGORY BRAND MARKETING – NEW BRAND LAUNCH GOLD WINNERS 1. Brand name: Euoko Inc. Entering company: Goldrich Printpak Inc. Customer: Euoko Inc. Graphic designer: Euoko Inc. Structural designer: Goldrich Printpak Inc. Pre-press/Printer: Goldrich Printpak Inc.

2. Brand name: Ontario’s Own Entering company: Watt International Inc. Customer: The Great Ontario Food Company Graphic designer: Watt International Inc.

SILVER WINNERS 1. Brand name: Irresistibles Bio Organics Entering company: Metro Inc. Customer: Metro Inc. Graphic designer: DW+Partners Inc. Pre-press/Printer: Various

2. Brand name: Linsey Foods Et Tu Dinner Kits Entering company: Jump Branding & Design Inc. Graphic designer: DW+Partners Inc. Structural designer: Jerry Alfiefi Customer: Linsey Foods Ltd. Graphic designer: Jump Branding & Design Inc. Printer: Ellis Pkg

3. Brand name: Longo’s Signature Private Label Line Entering company: Watt International Inc. Customer: Longo Brothers Fruit Markets Graphic designer: Watt International Inc.

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CPAC11-PACawards.indd 9

4. Brand name: Neatfreak Neatkids Entering company: Bridgemark Customer: Neatfreak Group Inc. Structural designer: Neatfreak Group Inc. Graphic Designer: Bridgemark

5. Brand name: Nestle & Haagen-Dazs Snacking Cups Entering company: Southern Graphic Sytems Int’l Customer: Nestlé Canada Inc. Structural Designer: Fourmark Manufacturing Inc. Graphic designer: Bridgemark, Southern Graphic Systems, Anthem Worldwide, Polan & Waski, GRA Pre-Press/Printer: Southern Graphic Systems Printer: IML Labels

6. Brand name: D box Entering company: Duchesne et fils ltée Customer: Duchesne et fils ltée Graphic designer: Soleil communication de marque Structural designer: André Lafleur R D D Inc. Pre-press/Printer: Soleil communication de marque

7. Brand name: Schick Hydro Systems Razor and Shave Prep Entering company: Bridgemark Customer: Energizer Personal Care Graphic designer: Bridgemark Pre-press/Printer: Packaging Graphics, LLC

8. Brand name: Scotts Turf Builder EZ Seed Entering company: Bridgemark Customer: Scotts Canada Graphic designer: Bridgemark

9. Brand name: Temptations by Jell-O Entering company: Davis Customer: Kraft Canada Inc. Graphic designer: Davis

BRAND MARKETING – REVITALIZATION GOLD WINNERS 1. Brand name: Bell Mobility Accessories Entering company: Harbour Printing Customer: Bell Mobility Structural Designer: Transparent Packaging Graphic designer: Harbour Printing Pre-press/Printer: Harbour Printing

2. Brand name: Del Monte Juice Entering company: Pigeon* Branding + Design Customer: Kraft Canada Inc. Graphic designer: Pigeon* Branding + Design Pre-press/printer: Southern Graphic Systems

3. Brand name: Purina ONE SMARTBlend Dog Food Entering company: Pigeon* Branding + Design Customer: Nestlé Purina PetCare Graphic designer: Pigeon* Branding + Design Pre-Press/Printer: Southern Graphic Systems Printer: Hood Packaging Corporation/Nordenia Int’l

4. Brand name: Seagram Wild Entering company: Davis Customer: Corby Distilleries Graphic designer: Davis Structural designer: Corby Distilleries Pre-press/Printer: Ling Industries Inc.

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2011 PAC Sustainability Competition Awards

2011 BEST PAC SUSTAINABLE PACKAGING AWARD

iQ REFILL™ Technology Cleaners Planet People iQ uses a unique, environmentally advantageous packaging system that features small, patented REFill™ (Reduced Environmental Footprint) cartridges that contain concentrated cleaning solutions. Potentially revolutionary. 80% packaging reduction, lower cost providing potential consumer price reduction. 70% carbon reduction. 97% retail space savings. Major reductions in material use (70%) energy use (58%) water emissions and 93% improvement in shipping efficiency. Requires consumer behaviour change/acceptance.

LEADER AMONG LEADERS: PAC LEADERSHIP AWARD THE PAC LEADERSHIP AWARD GOES TO ALIMENTS ULTIMA INC. FOR OUTSTANDING ACHIEVEMENT IN SEVERAL ASPECTS OF PACKAGING SUCCESS.

WALMART CANADA SUSTAINABLE PACKAGING AWARD

Dasani PlantBottle Coca-Cola Canada PlantBottle™ is a PET plastic package made with up to 30 percent of its material derived from plant based waste material and is fully recyclable.PlantBottle™ is The Coca-Cola Company’s first step towards achieving a longer term vision of delivering every beverage in 100% renewable and recyclable material.

PlantBottle™ addresses consumers’ attitudes and behaviours around sustainability, including lifestyle changes, view of corporate responsibility and a desire for environmentally friendly packaging.

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WINNER OF TWO GOLD AND ONE SILVER AND THE CANADIAN PACKAGING CONSUMERS VOICE AWARDS PAC LEADERSHIP AWARD Yoplait Minigo Bemis Flexible Pkg Flexible Category - Silver Award Winner The multipack offering of 6 x 60 g. cups of yogurts is designed for display in the supermarket dairy cooler either on the shelf or in the well. The overall lidding design utilizes all 6 cups to present the vibrant illustration and colours to attract the attention of a child.

Yoplait Source: Forthought Design Inc. Rigid & Semi-Rigid Catego Gold Award Winner

The soft background image of the sun rays is synonymous with the energy, radiance and well being positioning of brand. A rainbow of colours is used for the backgrounds to heighten the multitude of varieties. The fruit and flavour images heighten appetite appeal and communicate the flavours at a glance.

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2011 PAC Packaging Competition Awards

Of Show PAC PACKAGING AWARD

Ontario’s Own Watt International Inc.

ALIMENTS ULTIMA INC. AND THEIR SUPPLIERS ENTERED PACKAGES INTO THE 2011 PAC LEADERSHIP AWARDS BEARING THEIR BRAND NAMES AND ARE RECOGNIZED FOR THEIR: Exceptional technical reproduction and innovative levels for graphics and structure • Robust brand identity and package integrity • Leadership in flexible packaging and rigid packaging categories •

gn Inc. igid Category nner

mage of the sun’s th the energy, g positioning of the olours is used heighten the The fruit and n appetite ate the

Yoplait Source & Yoplait Creamy: Forthought Design Inc. & Excel-Pac Flexible Category - Gold Award Winner

This is an innovative high performance triply laminated structure that has been specifically designed for yogurt application. The pouch has a very high puncture resistance, mechanical properties as well as seal strength. The structural design of this unique pouch assures that it will pass the eye drop test. The high opacity white of its sealant structure will protect the packaged product from the light, 100%. The spout used in the package will provide the consumer with a resuable package.

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A comprehensive, 100% local, delicious, year-round offering of 100% Ontario foods - the very best that Ontario has to offer, from the Greenbelt to north of 60.

Positioned as a socially and environmentally conscious quality brand. The brand inspires an emotional connection with consumers through powerful photography, deliver on the value promised and create customer loyalty. Because the food was all locally grown and produced we chose to name the brand Ontario’s Own to catch consumers attention on shelf as a local product. We designed the packaging to convey a theme of food carefully grown, picked, preserved and delivered in traditional ways- from the farmers hands to yours.

CANADIAN PACKAGING CONSUMERS’ VOICE AWARD

Yoplait Source & Yoplait Creamy Forthought Design Inc. & Excel-Pac The format is new to the yogurt category in Canada, and has many end benefits in shipping, storage usage and recyclability. The squeeze format bag pouch allows for safe handling, easier use and no product waste.

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2011 PAC Packaging Competition Awards 5. Brand name: Redpath Entering company: Davis Customer: Redpath Sugar Graphic designer: Davis Structural designer: Redpath Sugar Pre-press: Ropak Canada Printer: Genpak LP

SILVER WINNERS 1. Brand name: Black Diamond Funcheez Entering company: Parmalat Canada Graphic designer: Hunter Straker Pre-press/Printer: Optium Inc. Printer: Bemis Flexible Packaging

2. Brand name: Chips Ahoy!

Entering company: Davis Customer: Kraft Canada Inc. Graphic designer: Davis

3. Brand name: Corona Extra Entering company: Shikatani Lacroix Customer: Modelo Molson Imports LP Graphic designer: Shikatani Lacroix Pre-press/ Printer: CCL Label

4. Brand name: Cracker Barrel Entering company: Davis Customer: Kraft Canada Inc. Graphic designer: Davis Pre-press/Printer: Southern Graphic Systems

5. Brand name: Deep Relief (Previously Deep Cold, Deep Heating, Deep Relief) Entering company: b2 Retail Solutions Customer: The Mentholatum Company of Canada, Ltd. Graphic designer: b2 Retail Solutions Printer: Norwood Packaging Ltd., Mod-Pac Corp., Cenveo, Handsfree Marketing Inc., Alcan Packaging Inc.

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6. Brand name: Fanta Entering company: DW+Partners Inc. Customer: Coca-Cola Ltd. Graphic Designer: (Global Visual Identity System): Office: Jason Schulte Design / (Adaptation into Canada): DW+Partners Inc. Pre-press: Trident Graphics Canada / Rayment & Collins (cans) Printer: Meadwestvaco (cartons), Sunoco Products Company - Flexible Packaging Division (labels)

11. Brand name: Minute Maid Entering company: Rayment & Collins Ltd. Customer: Coca-Cola Ltd. Graphic designer: Minute Maid Pre-press/Printer: Rayment & Collins Ltd.

12. Brand name: Old Milwaukee Entering company: Rayment & Collins Ltd. Customer: Stroh Canada Graphic designer: Dossier Creative Pre-press/Printer: Rayment & Collins Ltd. 7. Brand name: Heinz Little Kids Entering company: Corporate Visuals Inc. Customer: H.J. Heinz Company of Canda Graphic designer: Corporate Visuals Inc.

8. Brand name: McCain It’s All Good Superfries Entering company: Anthem Worldwide Customer: McCain Foods Canada Graphic designer: Anthem Worldwide Pre-press/ Printer: Schawk Inc. Printer: Starflex Packaging Inc.

9. Brand name: McCormick - Club House Spices Entering company: Marovino Visual Strategy Customer: McCormick Canada Graphic designer: Marovino Visual Strategy Pre-press/Printer: ASL Print FX Printer: ASL Print FX

10. Brand name: Mike’s Hard Lemonade Entering company: Anthem Worldwide Customer: Mark Anthony Brands Graphic designer: Anthem Worldwide Pre-press/Printer: Schawk Inc. Printer (four-pack cartons): Rose City Printing & Packaging Printer (bottle labels): Inland Label Services

13. Brand name: Olivieri Fresh Pastas Entering company: Bridgemark Customer: Maple Leaf Foods Graphic designer: Bridgemark Pre-press/Printer: Associated Label

14. Brand name: Post Great Grains Entering company: b2 Retail Solutions Customer: Post Foods Canada Graphic designer: b2 Retail Solutions Pre-press / printer: Southern Graphic Systems

15. Brand name: Pure Energy Alkaline Batteries Entering company: PLANT 48 Customer: Pure Energy Solutions, Inc. Graphic designer: PLANT 48

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2011 PAC Packaging Competition Awards 16. Brand name: Rogers Entering company: Rogers Customer: Rogers Communications Graphic designer: Publicis Structural designer: Transcontinental PLM, Gerrity Corrugated Products Ltd., Gemalto Pre-press/Printer: RR Donnelley

17. Brand name: Seagram Entering company: Davis Customer: Corby Distilleries Graphic designer: Davis Structural designer: Corby Distilleries Pre-press/Printer: Ling Industries Inc.

18. Brand name: Sensations by Compliments Entering company: Sobeys Inc. Customer: Sobeys Inc. Graphic designer: Fish Out of Water Pre-press/Printer: Prairie State Group, Cascades Groupe Carton Plant, Boehmer Box Corp., Cascades Boxboard, Novellus Graphic Resource, Stanpac Inc., Evergreen Packaging Graphic Service, Tempo Plastics Limited

19. Brand name: SnackWell’s Entering company: Davis Customer: Kraft Canada Inc. Graphic designer: Davis Pre-Press/Printer: Southern Graphic Systems

DECORATED CORRUGATED FIBREBOARD GOLD WINNER 1. Brand name: Old Milwaukee Entering company: Rayment & Collins Ltd. Customer: Stroh Canada Graphic designer: Dossier Creative Pre-press/Printer: Rayment & Collins Ltd. Printer: Norampac Inc.

SILVER WINNERS 1. Brand name: Allan Candy Entering company: The Central Group Customer: The Allan Candy Company Limited Graphic designer: Allan Candy Structural designer: The Central Group Pre-press/Printer: The Central Group Printer: The Central Group

2. Brand name: Merry Berry Entering company: Norampac Lithotech Customer: Merry Berry Graphic designer: Merry Berry Structural designer: Norampac Lithotech Pre-press / printer: Norampac Lithotech Printer: Norampac Lithotech

3. Brand name: Wunderbar Entering company: Add Ink (Division of Atlantic Packaging) Customer: Cadbury Kraft Structural designer: Add Ink (Division of Atlantic Packaging) Pre-press/Printer: Rayment & Collins Ltd. Printer: Annan & Bird Lithographers

20. Brand name: Tana Shoecare Entering company: Werle Design Associates Customer: Sara Lee Household and Beverage Graphic designer: Werle Design Associates Pre-press/Printer: Chicago Aerosol, Espen Hillmer, Bama Printer

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www.b2retailsolutions.com

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2011 PAC Packaging Competition Awards FLEXIBLE PACKAGING GOLD WINNERS 1. Brand name: Canada Bread (Maple Leaf) Entering company: Curwood, Inc. Customer: Maple Leaf Foods Graphic designer: Pigeon* Branding + Design Structural designer: Curwood, Inc. Pre-press/Printer: Curwood, Inc. Printer: Curwood, Inc.

2. Brand name: Heinz Dip® & Squeeze™ Ketchup Entering company: Heinz North America Machinery: Multivac Inc.

3. Brand name: Yoplait Source & Yoplait Creamy Entering company: Excel-Pac Customer: Aliments Ultima Inc. Graphic designer: Forthought Design Inc Structural designer: Excel-Pac Pre-press/Printer: Schawk Printer: Excel-Pac

4. Brand name: Yoplait Source & Yoplait Creamy Entering company: Forthought Design Inc. Customer: Les Aliments Ultima Inc. Graphic designer: Forthought Design Inc Structural designer: Excel-Pac Pre-press/Printer: Schawk Printer: Excel-Pac

SILVER WINNERS 1. Brand name: Armstrong Entering company: Excel-Pac Customer: Saputo Graphic designer: Corporate Visuals Inc. Structural designer: Excel-Pac Pre-press/Printer: CML Printer: Excel-Pac

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2. Brand name: Bonpac Plus Entering company: Hood Packaging Corporation Customer: BASF Corporation Graphic Designer: Art Bemis Resource Group Structural designer: Hood Packaging Corporation Pre-press/Printer: Sam Chung & Associates Printer: Hood Packaging Corporation

3. Brand name: Cadbury Caramilk Secrets Entering company: Davis Customer: Cadbury Graphic designer: Davis Structural designer: Cadbury Pre-press / printer: Souther Graphic Systems

4. Brand name: Europe’s Best Entering company: Corporate Visuals Inc. Customer: Smucker Foods of Canada Graphic designer: Corporate Visuals Inc. Printer: Flair Packaging

5. Brand name: Halls (Kraft Canada Inc.) Entering company: Davis Customer: Halls Graphic Designer: Davis Structural designer: Halls (Kraft Foods) Pre-press/Printer: Southern Graphic Systems Printer: Sonoco

6. Brand name: Kraft Parmesan Entering company: Davis Customer: Kraft Canada Inc. Graphic designer: Davis Pre-press/Printer: Southern Graphic Systems

8. Brand name: Rice Thins Brown Rice Crisps Entering company: Pigeon* Branding + Design Customer: Kraft Canada Inc. Graphic designer: Pigeon* Branding + Design Pre-press/Printer: Sonoco Products Company

9. Brand name: The Travelling Butcher Entering company: PLANT 48 Customer: Retail Ready Foods Inc. Graphic designer: PLANT 48 Pre-press/Printer: Fortune Label Inc.

10. Brand name: Uncle Ben’s Entering company: Bridgemark Customer: Mars Canada Graphic designer: Bridgemark Pre-press / printer: Schawk Printer: Sunoco

11. Brand name: Vij’s Inspired Indian Cuisine Entering company: Vij’s Inspired Indian Cuisine Customer: Vikram Vij Graphic designer: Bricault Design Structural designer: Apex Packaging Pre-press/Printer: Apex Packaging Printer: Apex Packaging

12. Brand name: Yoplait Minigo Entering company: Bemis Flexible Packaging Customer: Aliments Ultima Inc. Graphic designer: Bo Branding & Design Pre-press/Printer: Southern Graphic Systems Printer: Bemis Flexible Packaging

7. Brand name: Nutrience Holistic Entering company: Excel-Pac Customer: Rolf C. Hagen Inc. Graphic designer: Admark Communication & Design Structural designer: Excel-Pac Pre-press/Printer: CML Printer: Excel-Pac

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LABELS GOLD WINNERS 1. Brand name: Dan Aykroyd Entering company: ASL Print FX Customer: Diamond Estates Wines & Spirits Ltd. Graphic designer: Design Smith Pre-Press/Printer: ASL Print FX Printer: ASL Print FX 2. Brand name: Mopaya Entering company: ASL Print FX Customer: Kruger Wine and Spirits Graphic designer: BOB Communications Pre-press/Printer: ASL Print FX Printer: ASL Print FX

5. Brand name: Nabob Coffee Entering company: Pigeon* Branding + Design Customer: Kraft Canada Inc. Graphic designer: Pigeon* Branding + Design Pre-press/Printer: Southern Graphic Systems Printer: Sonoco Flexible Packaging

bridgemarkbranding.com

2011 PAC Packaging Competition Awards

6. Brand name: Seagram Wild Entering company: Davis Customer: Corby Distilleries Graphic designer: Davis Structural designer: Corby Distilleries Pre-press/Printer: Ling Industries Inc. Printer: Ling Industries Inc.

SILVER WINNERS 1. Brand name: Alexander Keith’s Brewmaster Collection Entering company: Alliance Labeling Inc. Customer: Labatt Brewing Company Graphic designer: Southern Graphic Systems / Backwell Design Decorator: Alliance Labeling Inc. Pre-press/Printer: Autumn Graphics Printer: Safety Seal Plastics

2. Brand name: Dasani Natural Essence Entering company: DW+Partners Inc. Customer: Coca-Cola Ltd. Graphic designer: DW+Partners Inc.Pre-press/ Printer: Trident Graphics Canada Printer: American Fuji Seal

3. Brand name: McCormick-Club House Spices Entering company: ASL Print FX Customer: McCormick Canada Graphic designer: Marovino Visual Strategy Pre-press/Printer: ASL Print FX Printer: ASL Print FX

4. Brand name: Coors Light Entering company: Inland Label Customer: MolsonCoors Graphic designer: MolsonCoors Pre-press/Printer: Inland Label Printer: Inland Label

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PAPERBOARD GOLD WINNERS 1. Brand name: Légère Reeds Entering company: Jones Packaging Inc. Customer: Légère Reeds Ltd. Graphic designer: b2 Retail Solutions, Structural designer: Jones Packaging Inc. Pre-press/Printer: Jones Packaging Inc. Printer: Jones Packaging Inc.

2. Brand name: Dunlea Farms Tidy Feeder Entering company: Jones Packaging Inc. Customer: Dunlea Farms Graphic designer: Bridgemark Structural designer: Jones Packaging Inc. Pre-press/Printer: Jones Packaging Inc.

3. Brand name: Tidy Feeder Entering company: Goldrich Printpak Inc. Customer: Dunlea Farms Graphic designer: Dunlea Farms Structural designer: Goldrich Printpak Inc. Pre-press/Printer: Goldrich Printpak Inc. Printer: Goldrich Printpak Inc.

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2011 PAC Packaging Competition Awards 4. Brand name: Stride Entering company: Davis Customer: Stride (Kraft Foods) Graphic designer: Davis Structural designer: Stride (Kraft Foods) Pre-press/Printer: Southern Graphic Systems Printer: Shorewood Packaging

5. Brand name: Vivier Skin Platiné Entering company: Produlith Inc. Customer: Vivier Pharma Graphic designer: Produlith Inc. Structural designer: Produlith Inc. Pre-press/Printer: Produlith Inc. Printer: Produlith Inc.

SILVER WINNERS 1. Brand name: Breyers Double Churned Entering company: Davis Customer: Unilever Canada Graphic designer: Davis Pre-press/Printer: Schawk Canada

2. Brand name: Cinemascene Entering company: Goldrich Printpak Inc Customer: Cinema Scene Graphic designer: Cinema Scene Structural designer: Goldrich Printpak Inc. Pre-press/Printer: Goldrich Printpak Inc. Printer: Goldrich Printpak Inc.

3. Brand name: Ferrero Easter Bunny Entering company: b2 Retail Solutions Customer: Ferrero Graphic designer: b2 Retail Solutions Structural designer: b2 Retail Solutions Pre-press/Printer: b2 Retail Solutions Printer: Ellis Packaging West Inc.

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4. Brand name: Life Brand Entering company: Cascades Boxboard Group Customer: Shopper’s Drug Mart Graphic Designer : Pigeon* Branding + Design / Marjorie Mackenzie Structural designer: Cascades Boxboard Group Pre-press/Printer: Cascades Boxboard Group Printer: Cascades Boxboard Group

5. Brand name: Magnum Entering company: Schawk Toronto Customer: Unilever Canada Graphic designer: Davis Structural designer: Unilever Pre-press/Printer: Schawk Toronto Printer: Rock-Tenn Company

6. Brand name: McCain Ultra Thin Crust Pizza Entering company: Anthem Worldwide Customer: McCain Foods Canada Graphic designer: Anthem Worldwide Pre-press/Printer: Schawk Inc. Printer: Ling Industries Inc.

7. Brand name: Nature’s Child Entering company: Cascades Boxboard Group Customer: Maverick Brands Graphic designer: Artwork Monkey / Richard Parr Structural designer: Cascades Boxboard Group Pre-press/Printer: Cascades Boxboard Group Printer: Cascades Boxboard Group

8. Brand name: Nestlé Noir Milk and Dark Chocolate Tablets, 100g Entering company: Anthem Worldwide Customer: Nestlé Canada Inc. Graphic designer: Anthem Worldwide Structural designer: N/A existing structure Pre-press/Printer: Zuliani SA Printer: Model PrimePac AG

9. Brand name: Nestlé Noir Mousse Delicate Entering company: Jones Packaging Inc. Customer: Nestlé Canada Inc. Graphic designer: Anthem Worldwide Structural designer: Jones Packaging Inc Pre-press/Printer: Southern Graphic Systems Printer: Jones Packaging Inc.

10. Brand name: Schick Intuition Naturals Entering company: Bridgemark Customer: Energizer Personal Care Graphic designer: Bridgemark Printer: Hub Folding Box Company Inc.

11. Brand name: Sensations by Compliments Entering company: Sobeys Inc. Customer: Sobeys Inc. Graphic designer: Fish Out of Water Pre-press/Printer: Rock-Tenn Company Printer: Rock-Tenn Company

12. Brand name: Softlips Entering company: b2 Retail Solutions Customer: The Mentholatum Company of Canada, Ltd. Graphic designer: b2 Retail Solutions Printer: Rexam Plastic Packaging, Universal Printing Company, Boutwell Owens, ISPEC Inc.

13. Brand name: Staples Gift Card Hanger Entering company: Ellis Packaging Limited Customer: Staples Structural designer: Ellis Packaging Pre-press/Printer: Ellis Packaging Printer: Ellis Packaging

14. Brand name: Sumac Ridge Entering company: The Central Group Customer: Vincor Canada, Sumac Ridge Estate Winery Graphic designer: Vincor Canada Structural designer: Robinson Paperboard Packaging Pre-press/Printer: Bellwyck Packaging Printer: Bellwyck Packaging

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2011 PAC Packaging Competition Awards 15. Brand name: Trident Splash Entering company: Davis Customer: Trident Splash (Kraft Foods) Graphic designer: Davis Structural designer: Trident Splash (Kraft Foods) Pre-press/Printer: Southern Graphics Mexico Printer: Aluprint

16. Brand name: Visine Entering company: Bridgemark Customer: Johnson & Johnson Graphic designer: Bridgemark Printer: Palladio Industrie Grafiche Cartotecniche S.p.A.

17. Brand name: Werthers Candy Entering company: Beresford Box Company Inc. Customer: Stork Confectionery Graphic designer: Beresford Box Company Inc. Structural designer: Beresford Box Company Inc. Pre-press/Printer: Beresford Box Company Inc. Printer: Beresford Box Company Inc.

POINT-OF-PURCHASE

SILVER WINNERS 1. Brand name: Aurium - Wart Freeze Freestanding 3-D Display Entering company: PearceWellwood Inc. Customer: Aurium Pharma Inc. Graphic designer: PearceWellwood Inc Structural designer: PearceWellwood Inc Pre-press/Printer: PearceWellwood Inc Printer: Proprint Services Inc.

2. Brand name: Colgate CSPR End Cap PDQ Entering company: The Central Group Customer: Colgate-Palmolive Graphic designer: 6 Degrees Structural designer: The Central Group Pre-press/Printer: Annan & Bird Lithographers / Eclipse Printer: Annan & Bird Lithographers / The Central Group / Eclipse

celebrating 3. Brand name: Colgate CSPR Gondola Entering company: The Central Group Customer: Colgate-Palmolive Graphic designer: 6 Degrees Structural designer: The Central Group Pre-press/Printer: Annan & Bird Lithographers / Eclipse Printer: Annan & Bird Lithographers / The Central Group / Eclipse

GOLD WINNERS 1. Brand name: AXE Twist Floor Stand Entering company: The Central Group Customer: Unilever North America Graphic designer: Davis Structural designer: The Central Group Pre-press/Printer: Schawk Printer: Annan & Bird Lithographers

2. Brand name: L’Oréal Paris - Feria Entering company: The Central Group Customer: L’Oréal Canada Graphic Designer: L’Oréal Canada Structural designer: The Central Group Printer: Peel Graphics Pre-press/Printer: The Central Group

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proudly

4. Brand name: Ferrero T3 Tower Entering company: C&B Display Packaging Inc. Customer: Ferrero Graphic Designer: BStreet Structural designer: C&B Display Packaging Inc. Printer: Annan & Bird Lithographers

5. Brand name: Jones Display Entering company: Goldrich Printpak Inc. Customer: Big Sky Brands Inc. Graphic designer: Big Sky Brands Inc. Structural designer: Goldrich Printpak Inc. Pre-press/Printer: Goldrich Printpak Inc. Printer: Goldrich Printpak Inc.

40 years of building North America’s leading brands

STRATEGIC DESIGN

•

BUILDING BRANDS

dav is des ign. c a

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2011 PAC Packaging Competition Awards

2011 PAC PACKAGING COMPETITION JUDGES STEERING COMMITTEE Michael Hill Kevin Collins Rick Depelsmaeker Aubrey Ferguson Garrick Ng Jim Downham

BRAND MARKETING JUDGES Stuart Werle, Chair Michael Azulay Laura Cutsey Katherine Dean Jennifer McCarrison Gary Oakley Mathieu Robitaille Marlene Tolomizenko

Bemis Co Inc. Rayment & Collins Ltd. Rock-Tenn Company Bridgemark Innovolve Group PAC-The Packaging Association

Werle Design Associates Polan & Waski Graphics Coca-Cola Marketing DW+ Partners Inc. Bridgemark Anthem Worldwide Coca-Cola Marketing General Mills

Greg Wege, Chair Rob McCormack Lisa Olay Rob Sraka Thinh Tran Terence Tse

Pathfinder Business Strategies Haremar Plastic Manufacturing Unilever Maple Leaf Foods

Ross Gilbert, Chair Dave Carruthers Lou Arenas Holly Ashby Reg Fukusaka Don Iwacha Carla Tulli Carol Zweep

The Central Group The Central Group Bridgemark Forthought Design Inc. Atlantic Packaging Products Ltd. Bridgemark

Bemis Co. Inc. Bemis Co. Inc. Parmalat Canada b2 Retail Solutions Lal Partners FPC Flexible Southern Graphic Systems GFTC (Guelph Food Tech. Centre)

GOLD WINNERS

7. Brand name: Unilever IMAX Floor Stand Entering company: The Central Group Customer: Unilever North America Graphic designer: Davis Structural designer: The Central Group Pre-press/Printer: Schawk Printer: Annan & Bird Lithographers

60

FLEXIBLE JUDGES

Coca-Cola Rayment & Collins Ltd. Coca-Cola Werle Design Associates Beakbane Marketing Wrigley Canada Sobeys Inc Pigeon* Branding + Design Rayment & Collins Ltd. MWV

RIGID & SEMI-RIGID PACKAGING

6. Brand name: Staples OOPS Display Entering company: Add Ink (Div. of Atlantic Packaging) Customer: Staples -Writing Graphic designer/ Structural designer/ Pre-press/Printer: Add Ink - (Div. of Atlantic Packaging) Printer: TI Group

Winners of

Joel Porter, Chair Ross Benns Baran Kayhan Lynn More Dale Moser Joe Puntillo Kristine Ramezani Maria Tran Von Bulow Brad Wilson Jackie Yeung

POP JUDGES

DECORATED CORRUGATED FIBREBOARD JUDGES Sam Papaleo, Chair Cheryl Babcock Bill Roberson Ken Rosa

PAPERBOARD JUDGES

1. Brand name: D box Entering company: Duchesne et fils ltée Customer: Duchesne et fils ltée Graphic designer: Soleil communication de marque Structural designer: André Lafleur R D D Inc. Pre-press/Printer: Soleil communication de marque Printer: IMS/CCL Label

years of Award Winning Packages

From our earliest days as a commercial printer Goldrich Printpak Inc. has understood that innovative, high-quality packaging is vital to the success of our clients’

Bemis Co Inc. Haremar Plastic Manufacturing Pathfinder Business Strategies Unilever Maple Leaf Foods Polytainers Inc. Southern Graphic Systems

Michael Hill, Chair Cheryl Babcock Sam Papaleo Bill Roberson Ken Rosa Marianna Suric Ib Von Bulow

LABELS JUDGES

Southern Graphic Systems Southern Graphic Systems Southern Graphic Systems Kraft Canada Inc. Plant 48 Design Kraft Canada Inc. Labelad Ltd. FPC Flexible Packaging Corp.

Mike Seeley, Chair David Crow Jim Irons John Kissoon Grant Millard Gary Peter Amit Sharma Donna Wilkinson

CANADIAN PKG JUDGES George Guidoni, Chair Rhea Gordon Elena Langlois Paul Pethick Jaan Koel

Canadian Packaging Canadian Packaging Canadian Packaging Canadian Packaging Koel Communications

2. Brand name: Yoplait Source Entering company: Forthought Design Inc. Customer: Aliments Ultima Inc. Graphic designer: Forthought Design Inc. Pre-press/Printer: IML Inc. Printer: IML Inc.

SILVER WINNERS 1. Brand name: Compliments Entering company: Polytainers Inc. Customer: Sobeys Graphic designer: Fish Out of Water Design Inc. Structural designer: Polytainers Inc. Pre-press/Printer: Polytainers Inc. Printer: Polytainers Inc.

4 PAC awards in 2011

and lithographer,

RIGID AND SEMI RIGID JUDGES

We are continually moving towards products and processes that don’t deplete resources or add to our carbon footprint, enabling our

2. Brand name: Kokanee Entering company: Crown Metal Packaging Canada LP Customer: Labatt Brewery Graphic designer: GRIP Limited Structural Designer: Backwell Design Pre-press/Printer: Crown Metal Packaging Canada LP Printer: Crown Metal Packaging Canada LP

clients to become leaders in sustainability in their own industries.

products. We’ve kept up with packaging innovations over the years, expanding our services to new markets and adopting new technologies, materials and design

CANADIAN PACKAGING • JUNE 2011

innovations.

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2011 PAC Packaging Competition Awards 3. Brand name: Nestlé Jam-Packed Ice Cream Entering company: Anthem Worldwide Customer: Nestlé Canada Inc. Graphic designer: Anthem Worldwide Structural designer: Jokey Plastics Pre-press/Printer: Southern Graphic Systems Printer: IML Inc.

7. Brand name: Sunlight Green Clean Entering company: Davis Customer: Sun Products Canada Corp.

Graphic designer: Davis Printer: Fort Dearborn

8. Brand name: YoGreek Entering company: Forthought Design Inc. Customer: Sun Valley Dairy Graphic designer: Forthought Design Inc. Pre-press/Printer: IML Inc. Printer: IML Inc.

4. Brand name: Olivieri Entering company: Maple Leaf Foods Customer: Olivieri Food Ltd. Graphic designer: Bridgemark Structural designer: Sealed Air Cryovac (tray), Curwood (film) Printer: Associated Labels (top), Labelad (bottom)

5. Brand name: Sensations by Compliments Entering company: Sobeys Inc. Customer: Sobeys Inc. Graphic designer: Fish Out of Water Pre-press/Printer: Drukkerij Verstraete Printer: Drukkerij Verstraete

6. Brand name: Stonyfield Organic OIKOS Entering company: Polytainers Inc. Customer: Stonyfield Organic Graphic designer: mbd Structural designer: Polytainers Inc. Pre-press/Printer: Polytainers Inc. Printer: Polytainers Inc.

At Metro Label, delivering value is simply part of the service.

In the label printing industry, good business means being cost-efficient at every step in the process. Companies that are continually looking for ways to streamline their operations, work smarter and add real value to their customers’ bottom line will consistently lead the way.

One of Canada’s largest label printing companies, Metro Label has always made it a priority to deliver cost savings for our clients.

We go to great lengths to develop new innovative processes for more efficient workflow and client responsiveness. We invest in the latest technological capabilities to make production faster and leaner. We build work environments that function smarter and make better use of energy. All of which results in savings that we can share with our customers.

Our clients know we value their business and that we do whatever it takes to keep it. And at Metro Label, delivering more value for their label printing dollar is all part of the service.

metrolabel.com BUILDING COLLABORATIVE RELATIONSHIPS

JUNE 2011 • CANADIAN PACKAGING FOR MORE INFORMATION CIRCLE

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2011 PAC Sustainability Competition Awards RAW MATERIAL PRODUCT OR ANCILLARY SERVICES

BRANDED PACKAGE MADE IN CANADA

GOLD WINNER

GOLD WINNER

1. Brand name: NatureFlex™ renewable, compostable packaging Entering company: Innovia Films

SILVER WINNERS

1. Brand name: Bovril Liquid Bouillion Entering company: Unilever Canada Inc.

SILVER WINNERS

1. Brand name: Lobster “Lite” Sheets Entering company: Farnell Packaging Ltd. Customer: Westmorland Fisheries Ltd.

1. Brand name: Ganong’s Easter Compostable Packages Entering company: Genpak Film: Innovia Films Inc

2. Brand name: Great Value Trash Bags Entering company: El-En Packaging Company Ltd. 2. Brand name: Perfect Poultry Entering company: Atlantic Packaging Products Ltd. Customer: Perfect Poultry Inc. Structural designer: Atlantic Packaging Products Ltd.

BRONZE WINNER 1. Brand name: R7 Packaging Entering company: Gestion Ecoprojet Inc. Container development: R7 Packaging Inc. 3D modeling: Gid Design Plastic moulding: Pronto

2011 SUSTAINABLE PACKAGING COMPETITION JUDGES Garrick Ng, Chair Anne Bieler Lyle Clark Jeff Fitzpatrick-Stilwell Jaan Koel Nina Goodrich Phil McKiernan Derek Stephenson Robin Tator Anthony Watanabe Scott Wilson Carol Zweep

Innovolve Group PTI Solutions Stewardship Ontario McDonald’s Restaurants of Canada Ltd. Koel Communications Sustainnovation Solutions PTI Solutions StewardEdge Inc. TerraCycle Canada Inc. Innovolve Group TWD Technologies Ltd. Guelph Food Technology Ctr

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BRANDED PACKAGE MADE OR SOLD ANYWHERE IN NORTH AMERICA GOLD WINNERS 1. Brand name: Dasani PlantBottle Entering company: Coca-Cola Canada

2. Brand name: iQ REFILL™ Technology Cleaners Entering company: Planet People Graphic designer: Overflow Design Project & Marketing Lead: Planet People

SILVER WINNER 1. Brand name: Tetra Recart Entering company: Tetra Pak

3. Brand name: Condillo Northern Choice Chips Compostable Packages Entering company: Genpak Film: Innovia Films Inc.

4. Brand name: Tidy Feeder Entering company: Bridgemark Printer: Jones Packaging Inc.

BRONZE WINNERS 1. Brand name: SunChips World’s First Compostable Snack Chip Bag in a Recycled & Reused Secondary Cardboard Carton Entering company: Pepsico Foods Canada Packaging Manufacturer: Bryce Corporation Secondary Packaging Manufacturer: Atlantic Packaging Products Ltd. Secondary Packaging Manufacturer: Crown Packaging

BRONZE WINNER 1. Brand name: ECO Trays with recipes Entering company: Clifford Produce

2. Brand name: Stonyfield Farm plant-based PLA multi-pack yogurt cup Entering company: Stonyfield Farm PLA rollstock supplier: Clear Lam Packaging, Inc. Advancements to existing machinery: Arcil

CANADIAN PACKAGING • JUNE 2011

5/31/11 10:01:09 AM

AWARD WINNING PACKAGE DESIGN

BY ANTHEM WORLDWIDE Proud to be recognized as a multi-award winner in the 2011 PAC competition

Anne Dean 905.219.1700 www.anthemww.com

BRAND STRATEGY • DESIGN • DEPLOYMENT © Schawk, Inc. All Rights Reserved

COVER STORY

YOUNG AT HEART Nova Scotia flexible packaging manufacturer passes half-century mark with youthful exuberance and refined technical competence

ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY JOHN TENWOLDE

F

or many people turning 50 years of age, the event can be met with some trepidation for the future, but for one integrated converter located in Dartmouth. N.S., the anniversary is a very auspicious occasion.

In the case of Farnell Packaging Limited, a company that has always sought to do the right thing for its customers, its 160 employees and the environment, being around for a half-century and garnering tens of millions in annual sales is a testament to those ideals.

“Being a totally integrated converter, from film extrusion through printing and finished rollstock and bagmaking, means we are our own customer for our films,” explains David Stanfield, Farnell’s vice-president of sales and marketing. “In other words, we experience our quality throughout the printing and converting, prior to the customer ever receiving the end product in many cases.”

Owned and operated by the Farnell family, the company has been highly successful in marketing its high-quality, innovative f lexible packaging solutions across Canada, the eastern seaboard of the U.S., and as far west as the Dakotas and Washington State for customers involved in industries such as baked goods, seafood, fruit and produce, frozen foods, and personal-care products like tissues and diapers.

In 1961, Don Farnell was a rising star within the grocery division of Canada Packers in the Maritimes region, when he was chosen to take on product development opportunities at the company’s head office in Toronto.

“But after a short stay in Toronto, the lure of the Atlantic caused a change of course,” relates Debby Farnell Rudolph, the company’s executive vicepresident and the company founder’s daughter.

“He and my mother, Amy, decided to return to Nova Scotia and established Farnell Agencies Limited, a small distribution company selling a

(from left) Three generations of the Farnell Packaging family: Joel Rudolph, human resources associate; Debby Farnell Rudolph, executive vice-president; Amy Farnell, co-founder and president; and Judy Farnell, director of human resources.

wide range of products, many of which fell into the f lexible packaging category.”

The Farnells quickly discovered that there were many niche markets it was unable to serve through distribution alone, so in the mid-1960s it began its first foray into the manufacturing and converting world by purchasing a used Japanese Taiyo plastic bag-forming machine. That purchase ultimately helped the company establish itself as a converter when it successfully launched its Big Boy brand of pound polyester bag products.

By the mid-1980s, now known by its current moniker, Farnell Packaging had become a fullyintegrated operation, extruding, printing and converting polyethylene (PE) plastic films into finished

A Farnell Packaging employee sets up an eight-color narrow web label press.

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products like bags, rollstock and sheets to service the ever-growing food industry.

“We have been producing linear low-density polyethylene (LLDPE) since installing our first blown film extrusion line in 1985,” says Farnell Rudolph. “Since then, we have continued to experiment with materials and structures to improve our products and develop superior materials for our customers’ applications.

Nowadays operating out of a modern 80,000square-foot facility, Farnell Packaging has remained on the packaging industry’s leading edge, boasting many innovative solutions, such as its award-winning sustainable packaging consisting of a compostable film and its introduction of LLDPE film technology.

Says Farnell Rudolph: “Recently we began partnering with suppliers and training resources to complete a department-wide retraining program that will provide our operators with the tools to maintain our high level of expertise.”

The company’s product portfolio boasts the Olympic brand films, which have been optimized for use on high-speed form-fill-seal machinery; Opaltone digital print imaging technology that digitally mixes CMYK and RGB process inks to create more colors from less ink; remote proofing services and powerful web-based press approval tools—all with the goal of providing customers with cost, time and environmental footprint savings.

“We also have our PRO2010 blends of film, which have been optimized to increase the shelf-life for various types of produce,” Farnell Continues on page 38

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COVER STORY A SUSTAINABLE ENTERPRISE Continued from page 37

Rudolph told Canadian Packaging during a recent interview.

“Our technology team has spent the past year working on replacement materials for higher-priced, nonrecyclable materials; developing materials to better protect the contents; coming up with process changes to increase output on our film lines; and developing materials and processes to downgauge film and bags in many different applications.”

Because it is passionate about its customer’s needs, the company has moved towards a more systematic approach to food safety, which is always a hot topic for suppliers to that industry.

To that end, Farnell has updated its globallyrecognized ISO 9001:2008 quality management system and the HACCP (Hazard Analysis Critical Control Points)-certification for packaging materials food safety.

Today Farnell is one of the few companies in Canada to have achieved the PAC-Packaging Association’s PACSecure certification. Based on HACCP, PACSecure addresses biological, chemical and physical hazards via up-front inspections and actions, rather than only looking at the end product.

“Each of these security certifications speaks directly to our role as a leading f lexible packaging film product supplier,” notes Stanfield. “Each certification has been a wonderful report card, giving our customers an assurance of quality and of continuing supply and safety.”

Earlier in 2011, Farnell Packaging released its fullyrecyclable Lobster Lite sheet that effectively replaces the nonrecyclable mesh product previously used by the lobster industry to package lobster tails.

“The Lobster Lite sheets enable companies to pack 1,400 lobster tails per case, compared to the previous 350 per case using the mesh product,” says Farnell Rudolph. “Not only do the Lobster Lite sheets utilize less material and less handling to manufacture, but they are 100-percent recyclable.

“And if that’s not enough, there is also a 40-percent savings on material cost, 75-percent savings on volume and thus 75-percent savings on freight, and I haven’t even mentioned handling or disposal savings.”

Nowadays, the Farnell Packaging operation is kept up-to-date with technologically superior blown film and converting systems, with monolayer and co-extrusion lines supplied by Macro Engineering and Technology Inc. and

An overvier of the eight-color, 52-inch NOVOFLEX press manufactured by Windmoeller & Hoelscher.

Brampton Engineering Inc. Quality and recycling components within Farnell’s extrusion department come from Gamma Machinery Inc., Erema, Process Controls and Instrumentation, Kündig Control Systems and Cooper Machine and Tool Co. The plant’s printing department is kept busy daily with its wide-web and narrow-web printing presses, including the cutting-edge eightcolor, 52-inch PRIMAFLEX CM f lexographic printing press manufactured by Windmoeller & Hoelscher Corporation (W&H), a renowned German manufacturer with a North American subsidiary in Lincoln, R.I. Farnell Packaging also utilizes a second W&H eight-color, 52-inch NOVOFLEX press, which in combination with the PRIMAFLEX has helped the company become an industry printing leader using the advanced Opaltone printing technology.

By recently adding an ink dispenser from Novaf low Systems Inc., Farnell Packaging can create ink colors with a greater consistency than ever before, and has signigicantly reduced its ink inventory by 20 per cent.

The company is also very interested in maintaining environmental sustainability as a prime objective, always integrating the way it does business with progressive environmental initiatives.

While Farnell Packaging’s environmental initiatives started inconspiciously enough when it began separating office waste and recycling in the late 1970s, the company established an in-house Green Team in 2008 to focus on environmental sustainable business practices within the facility, process, materials, transportation and reducing, reusing and recycling materials.

The Farnell Green Team has also facilitated the retrofitting of lighting in the facility by replacing metal halide fixtures with At its Dartmouth Facility, Farnell converts film extrusion through printing rollstock for a plethora of customers throughout Canada and the U.S., while also printing a broad range of product labels.

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high-output f luorescent fixtures while installing occupancy lighting in all washrooms, the main boardroom and the employee locker room, with the warehouse an ongoing current project.

“Included in our recycling program are a wide range of materials used in our manufacturing processes and daily activities that range from cardboard cores, strapping, inks, corrugated cardboard, pails, solvents, reclaim scrap and PE film to office materials, ink cartridges and compostable organics,” reveals Stanfield. “We are proud to note that we reuse and recycle 99 per cent of our clean, corrugated cardboard, with only the remainder heading to the landfill.”

Another sustainable initiative was derived from its f lexographic printing process. In the past, doublesided mounting tape was applied to the printing plate on the cylindrical sleeves, and once the plate was removed, the foam adhesive material would be sent to the landfill.

But according to Stanfield, the company’s purchasing department sourced a sleeve that incorporated a sticky backing that can be rejuvenated and used from job to job, which eliminates this material from going off to the landfill.

At this time, some 30 per cent of the sleeves have been converted to the new Twinlock sleeve, which has helped divert 2,400 pounds of the foam adhesive waste per year.

Says Stanfield: “Our goal is to continue replacing the older sleeves with the Twinlock sleeve to allow for a more efficient procedure.”

Stanfield also cites another innovative change in the printing department’s procedural operations.

“We moved from packing tape used to protect the sleeves to a waste polyethylene film that is slit to the size of packing tape. It can be recycled instead of having to be thrown out into the landfill, as had been the practice for packing tape.”

Farnell Rudolph explains that the reduction of materials and use of energy has always been a priority for the company since the days her father began the business, and is keen that the rest of society seems to have caught on as well. As such, the company continues to work with its customer base to downgauge film and to reduce the amount of ink used during printing.

“Polyethylene film has a high weight-to-strength ratio, which allows us to provide products with maximum protection while using the minimum amount of material,” states Farnell Rudolph. “This

CANADIAN PACKAGING • JUNE 2011

6/15/11 4:09:51 PM

COVER STORY has resulted in a reduction of material usage and a significant reduction in transportation costs due to lighter weights of product. It’s something we and our customers share in to achieve significant environmental and financial savings.”

In 2009, Farnell Packaging began an energy recovery and air quality initiative to save on energy, while improving its internal and external air quality.

Its Smog Hog Precipitator system charges particles in the air to allow specialized equipment to remove the particles. When the air is cleaned, warm air is redistributed back into the facility.

“Including installation, this $100,000-project will see a return-on-investment in four or five years, but that’s not really the point,” notes Farnell Rudolph.

“Another benefit of this system is a drop in negative pressure within the facility, which allows the converting department’s exhaust hood equipment to work more efficiently.

“We’ve already seen savings of 40 per cent in natural-gas radiant heaters and 40-percent savings for our oil-fired furnaces.”

Both Farnell Rudolph and Stanfield agree that merely providing responsible packaging is not just about utilizing less material. It is also about food safety—protecting food from spoilage and damage, resulting in waste.

Says Stanfield: “Plastic food packaging provides an intelligent solution to food wastage in every country where it is used to preserve freshness, and it has contributed significantly to food sustainability because of the extended shelf-life.

“We have responded to the customers’ need for sustainable packaging solutions that do not compromise food safety, and our ISO quality program and PACSecure certification are shining examples of that.”

Farnell also recently added the audited BNQ (Bureau de normalization du Quebec) certification for customers doing business within the Province of Quebec.

Having recently launched the fifth generation of its award-winning compostable film product, it was granted use of the Biodegradable Film Product Institute logo, certifying that its compostable film products are designed to break down completely into water and carbon-dioxide as per Left: Farnell utilizes the services of a Brampton Engineering blowmolding system to convert film.

Below: The eight-color, 52-inch PRIMAFLEX CM flexographic printing press from Windmoeller & Hoelscher Corp. has helped it become a leadedr in both wide and narrow web printing.

ASTM (American Society for Testing and Materials) standards.

Says Farnell Rudolph: “While Farnell is immensely proud to be celebrating our 50th anniversary, it is still bittersweet for us, as we lost out co-founder and my father Don, who passed away in February of 2010.

“But as we enter our next half-century of business, we recognize that all of our success and accomplishments—which now span three generations—have been built on the vision of our founders,” she concludes.

“We have taken on the legacy of Amy and Don Farnell, and their commitment to a strong environmental ethic and that is our challenge: to continue to inspire others to reach higher and to achieve more; to maintain a reputation of world-class excellence in our industry; and to continue to be a proud Nova Scotia employer and Canadian company.”

For More Information: Farnell Packaging Limited PAC – Packaging Association Macro Engineering and Technology Inc. Brampton Engineering INc. Gamma Machinery Inc. Erema Process Controls and Instrumentation Kündig Control Systems Cooper Machine and Tool Co. Windmoeller & Hoelscher Corporation (W&H) Novaflow Systems Inc.

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MECHANICAL DRIVES DECENTRALIZED DRIVE SYSTEMS

MOVIGEAR® Movigear® is distinguished by its high level of system efficiency, a significant factor in reducing energy costs. The integration and coordination of all the drive components lead to a long service life and system availability. Movigear® is an intelligent system with its own control concept.

Its high-quality networking helps reduce startup time and supports monitoring and maintenance tasks. When combined with a functional user software, drive tasks can be solved as quickly and easily as possible.

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In many industries and applications, implementing economical automation concepts means utilizing decentralized systems throughout. Long rows of control cabinets with complex wiring, expansive space requirements and long distances between control cabinet and motors are too rigid and not very economical. Only the combination of flexible, versatile, economic and target-oriented modules will provide an efficient solution. This is the reason why system operators opting for decentralized drive systems from SEW-Eurodrive are always ahead of the game.

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Our Drive Solution Pyramid.

MOVITRAC® LTE B The range of functions provided by MOVITRAC® LTE B is particularly well adapted to less complicated applications. Its user-friendly design makes integration quick and easy, it also meets the high quality requirements of everyday requirements. The Movitrac® LTE B is also available in IP55/NEMA 12k making it suitable for special ambient conditions. These frequency inverters operate reliably and flexibly even when exposed to dust or water.

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VFDs: RELIABLE, COMPACT & VERSATILE

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SERVO PACKAGE: SIMPLE, FAST & DIVERSE

PSC Planetary servo gear units The low backlash PSC planetary servo gear units are designed for torque classes from 30 to 305 Nm. They are designed to offer the greatest possible flexibility and ROI, as not every application demands machines designed for maximum performance. These planetary servo gear units are the basis for versatile, dynamic, and above all cost optimized drive solutions.

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MOVITRAC® LTX Simple, fast and diverse: as part of the Smart Servo Package, SEW-Eurodrive offers the new Movitrac® LTX servo inverter for universal use. It stands out with advantages such as ease of operation, short startup times as well as optimized costs. Available in two sizes and covers a power range from 750W to 505 kW. The Movitrac® LTX is particularly suitable for use in applications such as secondary packaging, handling, and logistics.

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DECENTRALIZED CONTROL: MODULAR, FLEXIBLE & ECONOMICAL

The demands on material handling systems today have never been more wide ranging or more challenging.

That’s why SEW-Eurodrive offers drive solutions for every kind of industry application. From the simple to the sophisticated, our pyramid of solutions allow you to control costs and limit complexity by giving you the ability to tailor our products to the exact intelligence and performance specs you require. Reducing energy consumption is also an important imperative today for the modern production line. Just ask Coca-Cola, who achieved a sensational 75% reduction in energy consumption by incorporating 40 of SEW-Eurodrives’s revolutionary decentralized MOVIGEAR® units in a recent overhaul of a European bottling plant transport line.

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Vancouver (604) 946-5535

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6/8/11 1:35:34 PM

AUTOMATE NOW

NEW LEASE ON LIFE

The St. Laurent, Que.-based PharmaCos Machinery is a hub for Noth American companies looking for refurbished equipment to upgrade their packaging lines.

Turnkey packaging line solutions integrator gives refurbished equipment a second chance for productive existence ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY PIERRE LONGTIN

‘E

verything old is new again’, may well be the perfect mantra for one of North America’s largest suppliers of refurbished packaging equipment, specializing in the cosmetics, pharmaceutical, food and automation industries.

But lest you believe that PharmaCos Machinery Inc. is merely a purveyor of old, junky equipment—think again. Located in SaintLaurent, Que., the company offers new and refurbished efficient packaging equipment that can be customized for customers turnkey solutions, and all at an affordable price.

Situated in a 50,000-square foot facility—40 per cent for inventory; 40 per cent for fabrication; 10 per cent administration; five per cent for its own machine shop; and five per cent for its new and used machine and parts store—PharmaCos and its 35 employees typically manage some 150 projects a year throughout North, South and Central America, while also selling parts and equipment to customers all over the world.

“We sell all kinds of new and used packaging equipment,” Roman Strozynski, company president, founder and owner told Canadian Packaging during a recent interview. “We have $2-million of machinery in inventory, and a dedicated staff that knows how to work with short lead-times.

“Along with offering new and used parts and components, we also provide line relocation services, robotic integration, complete conveying systems and integration, and fabrication of change parts and spare parts.”

The company also offers packaging solutions, start-up and training, tips for set-ups, machinery logic programming improvements—including AutoCad electrical plan updates—mechanical engineering tools, optimization solutions for production f low, line layout design and the purchase of equipment from clients.

Prior to starting PharmaCos, Strozynski worked 15 years with a large cosmetics company, when he first wondered about the need that was never fulfilled by anyone in the market: namely offering completely refurbished equipment with a fast, efficient service.

“Having worked in the production side of the business, I wanted to form a company that catered to the real needs of the customer, rather than as a representative of a given equipment fabricator,” recalls Strozynski.

Opening its doors in 1998, Strozynski says that thanks to many years of hard work and word-of-

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CPAC06-AN-TAB.indd 41

Testing a workcell using Fanuc Robotics LR Mate 200ic robots integrated for fast and efficient material handling applications.

mouth advertising, PharmaCos has become well-respected in the industry as a leading supplier of refurbished equipment.

“My staff continued to learn on the job, as the jobs requested of us became more and more complex, modifying more and more equipment to specifically From left: PharmaCos Machinery’s Sebastian Strozynski, project coordonator; suit the needs of individual cli- Stephane Hamelin, technical service director; Alex Asfour, application engineer; Roman Strozynski, president; Sylvain Gauthier, technological development ents,” exclaims Strozynski.

As the company continued director; Martin Lespereance, purchasing and logistic manager. to expand, so did the need to hire more qualified staff who were knowledgeable Pharma; Confab Laboratories Inc., Choisy about equipment specifically designed for the cosLaboratorie, Contractor Pharmaceuticals and metics and pharmaceutical industries. the Royal Canadian Mint.

“Nowadays, we purchase equipment from cliOne of PharmaCos’ bigger innovative accoments, or take it in exchange or as partial credit for plishments was when it was asked by the Royal other projects,” says Strozynski. “We also offer a Canadian Mint to develop a fully-automatic network for customers to sell their equipment, as robotic line to produce the world’s first worldwide we are always in contact with companies that need color printing application using an inkjet printing certain pieces of machinery. system, equippped with a vision and tracking sys“I would estimate that 80 per cent of our busitem to apply color inks to Canadian coinage. ness dealings involves the purchase and complete The innovative system was used for the 2006 refurbishment—mechanically and electrically—of Breast Cancer Awareness coin, the 2010 quarters packaging machinery. celebrating the Vancouver Winter Olympics, and the Some of PharmaCos’ customers include: L’Oréal 2004 coin that was the world’s first colored circuCanada, L’Oréal Mexico and L’Oreal USA; lation coin paying homage to Canadians soldiers Groupe Parima Inc.; E-Z-Em/Bracco who died in the service of the nation.

Imaging Canada; Gojo Industries; Draxis While PharmaCos does sell a lot of fillers, label-

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AUTOMATE NOW

A cluster of Festo pneumatics powered by a Busch Vacuum Pump and Systems’ oil-free Seco pressure pump.

ers, palletizers, cartoners, conveyors, case-packers, turntables, PLC s (programmable logic controllers), HMI (human-machine interfaces) and provides robotic integration along with selling and setting up complete packaging lines, it also markets a comprehensive range of elevators, unscramblers, bottle cleaners, cappers, retorquers, case erectors, tanks, heat tunnels, tapers and more through its website.

With such a wide variety of equipment, PharmaCos does not try and push one product over another, but examines each and every single project

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as its own entity, deserving of its own solution.

“For many years, PharmaCos did not want to be associated with any particular OEM (original equipment manufacturer), as we wanted to assure our customers and ourselves that everything we offered fit the customer and not the OEM,” says Strozynski.

“But now that our company has grown into its own, and we have the respect of the packaging equipment industry, we felt it was time to develop a few pertinent partnerships with a few companies that did not directly relate to our core machinery offerings.”

To that extent, the company has chosen to partner up with ABB Robotics and with FlexLink Systems Canada Inc., a leading supplier of conveyor system solutions. The company also has close business ties with such firms as IWK Packaging Machinery, Laetus GmbH, Marchesni Group/Neri S.P.A., Romaco Group, IMA North America, Pester USA, Multipack, Aesus Systems/HERMA, Kalix, Cermex, Norden Machinery and Bosch Packaging Technology.

Because FlexLink was and is our biggest supplier of equipment, we acknowledged that each party could mutually benefit from the other with what we could jointly offer the industry,” proclaims Strozynski.

“It’s now been four years since we’ve become partners, and it’s been an added value that we can add their excellent products and solutions in our projects.

“Also, with the robotics applications becoming a more needed scenario in a production line, we need the FlexLink conveyor logistic solutions.

And for FlexLink, it’s always good to have someone who knows how to handle a conveyor project that is more than just about conveyors.”

PharmaCos also offers robot system integration with Fanuc Robotics products and prefers to sell industrial electronics from the better-known companies with excellent reputations, including Rockwell Automation, Omron Canada Inc., and Siemens Canada Ltd. During the recent recession, when many packaging equipment companies were tightening their collective belt to weather the storm, PharamCos was actually doing quite well because there were many opportunities for it to purchase used equipment at better prices.

“Obviously, during any economic downturn there are companies that struggle and fail, affording us the opportunity to purchase their equipment,” divulges

A 2000 Series print and apply labeling system from Markem Imaje being refurbished by PharmaCos.

Strozynski. “Because of the diversity of the products we offer, as well as the services we provide, the recession did not affect us much.

“In fact, any change in economic fortune only really affects what type of business we do for clients.”

When the North American economy is good, according to Strozynski, PharmaCos receives more orders for special projects, development, upgrades, new line installations and equipment relocation.

But when the economy turns sour, it sells more as-is machinery, change parts and spare parts, as well as refurbished equipment.

“During the tougher times in our industry, we are always hoping that more and more companies will listen to and accept our proposal of refurbished machines as a more viable option,” affirms Stozynski. “Not only does the customer receive a competitive product, there’s also the added benefit of a reduced cost, compared to a new machine.”

Strozynski says that when PharmaCos purchases a used piece of machinery, it literally tears it apart, rebuilds it from scratch, and upgrades all the major components such as the PLC, HMI and wiring of the electrical panel. The company’s one-year warranty, complete with customer support, is merely icing on the cake.

“Our philosophy has always been not to make the biggest deal possible, but rather to provide our clients with exactly what they need in order to develop a long-term relationship,” sums up Strozynski.

“When PharmCos first opened its doors, it was always with the dedication to bring a second life to old equipment and parts, and now that the world is definitely more dedicated to sustainability, with recycling practiced by the business sector, we are definitely proud of our place in the industry and how we help contribute to a greener society.”

For More Information: PharmaCos Machinery Inc. FlexLink Systems Canada, Inc. ABB Robotics IWK Packaging Machinery Incorporated Laetus GmbH Marchesni Group/Neri S.P.A. Romaco Group IMA North America Inc. Pester USA, Inc. Multipack Aesus Systems/HERMA Kalix Cermex Inc. Norden Machinery AB Bosch Packaging Technology Fanuc Robotics Canada Ltd. Rockwell Automation, Inc. Omron Canada Inc. Siemens Canada Ltd. Festo Inc. Busch Vacuum Pump and Systems Markem-Imaje

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PACKAGING FOR FRESHNESS

MEAT OF THE MATTER Quebec meat processor uses advanced packaging technologies to carve up a bigger slice of the market

ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY PIERRE LONGTIN

are as respectful of the halal principles.

“For us, being known oing horizontal with a new form-fill-seal as a halal processor— packaging machine is working wonders and a well-respected for a Quebec company that has seen some one within the Muslim spectacular vertical growth in sales and overall community—is a key Viandes Cèdre owner and president Hussein Hoballah holds up samples of his Mustafa quality of its product in recent years. factor determining how brand halal cold-cuts packaged by his new Repak RE20 horizontal F/F/S machine.

Located in Sorel-Tracy, Que., Viandes Cèdre we go about our day-tois a federal meat processing plant specializing in day business,” he states. “We respect the dietary is dedicated to its Taybat brand of deboned chicken, halal cold-cuts and deboned chicken products to traditions of the Islamic community because we separated into various cuts like drumsticks, breasts, service a plethora of Mediterranean restaurants, are a part of it.” legs and even a boneless whole bird. butcher shops, correctional service facilities and The Lebanon native first began producing halal “We have had many requests from different comhotels throughout the provinces of Quebec and cold-cut meats in 1990, when he noticed a decided panies asking us to co-pack for them, but unfortuOntario, while seriously looking into opening a lack of availability of such meats in his new homenately at this time we are not ready to do so, satellite business in the Middle East. town of Montreal, Hoballah recalls. though we may soon start doing it on a trial basis “We only package halal beef and chicken meats,” “When I first got into this business, I was just a for one or two companies,” reveals Hoballah. owner and president Hussein Hoballah told procurer of halal meats, utilizing the services of As an HACCP (Hazard Analysis Critical Control Canadian Packaging in a recent interview. “It’s a meat-processing plants in the area, such as Roma Points)-certified facility, Hoballah has put together a tough business to be in because we have to mainFoods and Quebec Smoked Meat,” says Hoballah. well-trained team of employees that adhere to strict tain a delicate balance between halal—ensuring that It wasn’t until 2005 when he was able to save enough standards for sanitary conditions and halal guidethe meats we produce conform to Islamic dietary money to purchase a 5,000-square-foot facility and lines, while using the highest-quality meat products guidelines—quality and, of course, pricing.” some new packaging equipment to ensure strict proand raw materials, recipes and cooking methods to Hoballah explains that while his company is always cedural protocol from the slaughter to processing, ensure a consistent quality end product. very strict in procuring and processing 100-percent and to the actual finished packaging of the product.

The company currently operates two packaging hand-slaughtered halal chicken and beef, he notes “To celebrate the new business, I added the lines: one for its cooked product and one for its raw that not all companies involved in this niche market French word for cedar tree into the company products. name,” says Hoballah.

When Viandes Cèdre recently wanted to upgrade The Repak RE20 comes with an S 107 thermal-transfer printer manufactured by “Similar to the maple its cooked packaging line, it chose a Repak RE20 Greydon, to apply variable product information such as ingredients, nutritional facts, leaf on our Canadian horizontal form-fill-seal (F/F/S) machine, distribproduct name, lot number, best-before dates, Canada legend and permit number f lag, the cedar tree is uted in Canada by Reiser (Canada) Co. onto every package. (Inset) The easy-to-use operator interface enables Viandes the symbol of Lebanon, “We purchased the RE20 in early 2011,” says Cèdre employees to use the Reiser Repak RE20 and its placement on the Hoballah. “We chose Reiser because of its industo seal in product freshness with Duropac’s f lag implies immortality try-wide reputation for quality machinery and for EVOH-based films. and steadiness, which their excellent post-sales service abilities—which is what I want for my we realized first-hand through a previous purchase company. Viandes, of of another Reiser machine, a Supervac.” course, means ‘meats’ in Hoballah says that prior to the company’s purFrench.” chase of the Repak RE20, it used simple pre-printed Employing 13 people, bags to package its products.

Viandes Cèdre managed “But since switching to the RE20, our products to exceed $6 million in have achieved a much more pleasing visual appearrevenues in 2010. ance, providing a longer shelf-life simply by proMarketed under the ducing a better seal.” brand name Mustafa, Reiser’s RE20 machines—designed for meats, 40 per cent of the comdairy, fresh, fresh-cut produce and convenience pany’s business is derived foods—can be used to create vacuum or MAP from the packaging of (modified atmosphere packaging) packages using a cold-cut products such variety of different film types. as chicken and beef sausLike Reiser’s larger-capacity RE25 and RE30 modages, four different kinds els, the RE20 machine features a stainless-steel frame of mortadella—regular, design, robust die-lift technology, and an operatorspicy, with olives or with friendly HMI (human-machine interface). pistachio—salami, pep“It’s a very nice machine,” extols Hoballah. “It is peroni, smoked meat and indeed very easy for our operators to use, thanks to smoked chicken breast. the touchscreen that is simple to manipulate, and Continues on page 44 The other 60 per cent

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PACKAGING FOR FRESHNESS MEAT OF THE MATTER Continued from page 43

indeed very easy for our operators to use, thanks to the touchscreen that is simple to manipulate, and the clean-up aspects of it are fantastic.

“We love its modular design that does not allow the accumulation of water or cleaners,” reveals Hoballah, while also praising the machine’s quickchangeover capabilities.

“It’s very important for us,” he says. “Not only does it provide us with confidence that we are packaging our product in a clean environment, it helps assure our customers and consumers of purchasing products with a longer shelf-life.”

The RE20 utilizes a rapid air-forming method whereby the distribution of film is maximized in critical areas like corners, allowing Viandes Cèdre to use a thinner forming film.

The Mustafa Hala brand Chicken Frankfurters and Sliced Smoked Meat are examples of how the Reiser Repak RE20 has helped the company achieve a better-looking package with longer product shelf-life.

The robust, stainless-steel Bizerba A 500 automatic slicer easily processes symmetrical and irregular meat slices.

Purchasing its film from Duropac, Viandes Cèdre runs its RE20 with a top film consisting of an easy-to-peel oriented nylon laminated with EVOH (ethylene vinyl alcohol), while the bottom film is a nylon mix with a EVOH poly.

The addition of the EVOH allows for better management of the oxygen barrier—a very important factor in ensuring a longer shelf-life, Hoballah explains.

Affixed to the RE20 is a Greydon Inc. S 107 thermal-transfer printer, which the company uses to apply everything but the brand name, including ingredients, nutritional facts, product name, lot number, expiration date, Canada legend and its permit number.

“It’s a very efficient coder that we use quite extensively on our packaging,” says Hoballah.

“There’s no smudging: it’s clean and easy to read. We and our customers are very happy that Reiser uses them on the RE20.”

For its sliced cooked products, the plant employs a model A 500 automatic slicing machine supplied by Bizerba Canada Inc., boasting a touchscreen terminal for storing a vast number of slicing programs.

“We can also program the number of slices and shingle distance, as well as the number of portions and the distance between portions,” exclaims Hoballah, adding the machine can reach speeds of up to 250 slices per minute.

“We can also set the desired thickness levels and the deposit pattern—stacking or shingling. It’s been a wonderful, hardworking machine that is also in full compliance with our expected levels of hygiene and safety.”

To package raw products like its deboned chicken, Viandes Cèdre uses an A-200 modified atmosphere packaging (MAP) machine manufactured

by CVP Systems, Inc. “While we are still a small operation, we do have large aspirations and are constantly upgrading our efficiency and production levels with better equipment,” states Hoballah.

“We don’t have to worry about the quality of our product so much, except to ensure that it is maintained, because we always use fresh Canadian beef and chicken in combination with our Mediterranean recipes,” Hoballah adds.

“And while it may seem to the casual observer that we run a simple operation, I can assure you that it is not,” he concludes. “The only simple thing about our operation is our tasty products, and in that sense being simple is just simply being good.”

For More Information: Reiser (Canada) Co. Duropac Greydon, Inc. Bizerba Canada Inc. CVP Systems, Inc.

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SUSTAINABILITY

COMING CLEAN

Seminar examines problems of the global paper and paperboard industry working to create more truthful sustainable packaging options ANDREW JOSEPH, FEATURES EDITOR

every single piece of fiber is coming from, but in practice that can’t be done, so a closed-loop scenhe paper and paperboard packaging industry ario is the best solution at the moment. has an image and messaging problem, one “The closed-loop is allowable, but you have to that the Paper & Paperboard Packaging make sure people understand that is what you did,” Environmental Council (PPEC) says is confussaid Schmidt. “If you are making assumptions, you ing the public, its customers, and the industry itself. have to make excellent assumptions, and you have The problem is greenwashing, which PPEC to be able to back it up and clarify what you did to describes as a deceptive attempt to present one’s avoid any problems.” products or self as more environmentally-friendly Laura Rowell, director of sustainable packaging than they really are. for MeadWestvaco Corporation The well-attended recent Cutting (MWV), renowned for her expertise Through The Greenwash III semon global environmental performance inar at the Mississauga Convention requirements and activities associated Centre, organized by PPEC, provided with packaging standards and regulaa vibrant discussion on the self-pertions, offered the audience an uneasy ceived problems within the industry truth about most LCAs, as MWV in an effort to literally separate green did one on one of its own packaging fact from greenwashed fiction. lines.

“I think we, as an industry, have a “We’re still finding errors, and these problem with our messaging, and our errors don’t benefit us. They are errors competition loves it and exploits it for that make us look worse—that we all it’s worth,” said PPEC executive John Mullinder, missed this, we missed this and we Executive Director, director John Mullinder. missed that.”

PPEC “I’m going to argue that we need to She noted that despite the best intenget a handle on this and get our mestions of her company, greenwashing sage out while cleaning out our own greenwash— was still a possibility. Rowell notes that it continues whether it’s deliberate or otherwise. to be an exasperating situation—especially after all Mullinder admitted to the audience that the indusof financial expenses, time and effort put forth by try suffers from the perception that it is a ‘tree-killer’, those involved. It’s why she feels the ongoing GPP and that those who kill trees are considered evil.

(Global Packaging Project) will be a big help to “Rather than bringing the trees into it, why the global industry. not say we are rightsizing? Or reducing costs by “The GPP initiatives are being pushed forward removing unnecessary layers or f laps? Or creating by retailers and brand-owners who feel that we can more efficient product-to-package ratios? Or are act more quickly and with more positive results reducing waste? These are far more positive things than the government can. But it is quite challento say, and they accurately ref lect what we are ging, as they look at how we do what we do; how actually doing,” Mullinder asserted. we measure what we do; and how we talk about Offering advice on how to avoid greenwashing what we do.” within the industry, the event introduced Dwight The underlying concept of the GPP is the Schmidt, president of the Fibre Box Association development of common definitions and met(FBA) and executive director of Corrugated rics used and communicated in compliance with Packaging Alliance (CPA), who discussed the applicable international standard, she explained. life-cycle assessment work of a corrugated product Concerns for the GPP, according to Rowell, and what he considers to be ‘the good, the bad and include the projects hit-and-miss alignment with the ugly’ of life-cycle analysis (LCA). globally-recognized standards and Schmidt says that for any LCA on corrumeasurements; material waste metgated to be considered beyond reproach, rics including raw material manuthe scope and boundaries of the study facturing waste; recycled content must be clearly defined, ensuring that metrics including a discussion accurate facts are present for what was relating to upcycling of materials included as well as what was not. like glass, steel and aluminum and “Transparency is a must,” said Schmidt. downcycling for paperboard and “But you can’t just be out there talking, plastic; and too many LCA metrics. you have to say, ‘Here’s what we have’.”

Rowell notes that a third verHe noted that expert reviewers are key sion of the GPP document, to be to any such study in order to add integreleased this summer, will tackle rity and to avoid the possibility of being Mario Bellizzi, these concerns.

Senior Director of accused of greenwashing.

The PPEC seminar also provided a He says that if a study was done per- Environment and panel of retailers and brand-owners fectly, one would know the inputs from Sustainability, to discuss sustainability and environevery country and would know where Sobey’s Inc. mental issues, featuring Mario

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Bellizzi, senior director of environment and sustainability at Sobey’s Inc., Catherine McVitty, manager of North American corporate responsibility programs at Unilever Canada, and Jeffery Fitzpatrick-Stilwell, manager of sustainability and government relations for McDonald’s Catherine McVitty, Restaurants of Canada Manager of North American Corporate Limited.

Fielding the topic Responsibility Programs, of what each looks Unilever Canada for when it comes to the procurement of paper packaging materials, Bellizzi explained that Sobey’s prefers to look for recycled content, while McVitty said that Unilever likes to focus its efforts on sustainable packaging. For his part, Fitzpatrick-Stilwell noted that McDonald’s has now utilized fiber products as far as it can, and is now looking towards utilizing recycled materials.

“We look at recycled content whenever we can.

Obviously we can’t do that for products like cosmetics or chocolate, so virgin material is used. Plus we look at sourcing locally when that is possible,” explained Bellizzi. “In the future, we will be using LCAs to helps us make the best decisions for us in this regard.”

Added McVitty: “Unilever has committed to sourcing all of its paper packaging from recycled material or sustainable sources by 2020, and we’re looking for FSC (Forest Stewardship Council) certification with full chain-of-custody from our suppliers.”

When it comes to scorecards, FitzpatrickStilwell said that McDonald’s has its own environmental scorecard it mainly uses for its food suppliers, and an internal scorecard for its packaging suppliers.

“Scorecards are effective as long as they are specific to your company. If it’s too generic, it doesn’t identify your own keys. You need something specific in order to be effective,” he said.

According to Bellizzi, scorecards have an image problem all of their own.

“I think the word ‘scorecard’ automatically generates a negative image,” he said. “I think that the issue we have to come to terms with, is that we in the industry—I mean we in the retailing business—are looking at decision-making tools to help us make sustainable environmentally-correct choices.

Regarding LCAs, McVitty noted that while Unilever does have the resources to create its own LCA’s, not everyone has those resources.

“So what if you need is a more commonly accepted tool, but is it accepted by everyone? Is it useful if it has been simplified?

“If the environmental claims are all based on the LCA, and it’s not accepted by everyone, it’s greenwashing,” McVitty summed up.

For More Information: PPEC Fibre Box Association Corrugated Packaging Alliance MeadWestvaco Corporation Paperboard Packaging Council

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6/20/11 10:57:26 AM

NOTES & QUOTES

President of The GLOBE Foundation John Wiebe ((left) presenting the Best Green Product Award to Margot White, vice-president of the GolinHarris Vancouver office, who accepted the award on Tetra Pak’s behalf in recognition of the company’s groundbreaking Tetra Recart retortable aseptic package (inset) for semi-liquid foods.

 Aseptic packaging and processing technologies supplier Tetra Pak Canada Inc. of Richmond Hill, Ont., has been selected as winner of the Best Green Consumer Product award of the 2011 GLOBE Awards competition of Vancouver-based environmental consultancy The GLOBE Foundation in recognition of the significant environmental sustainability benefits of Tetra Pak’s innovative retortable carton packaging system—a new paperboard packaging solution for semi-liquid food products such as vegetables, soups, tomatoes, beans and pet-food.

“Tetra Recart embodies the innovation that Tetra Pak brings to the marketplace,” says Tetra Pak marketing manager Mary Therese Williams, adding the company is actively identifying and evaluating ways to impact and invest in sustainable end-of-life management solutions for its cartons, which are made primarily from paper and can be recycled into other paper products such as paper tissue. “It brings sav-

ABB Robotics announces new Western Canada Territory Sales Manager

Marty Rudman, Vice President Creative

ABB Robotics invests in the growing market for flexible automation in Western Canada.

ABB Robotics, a leading supplier of industrial robots, announces the appointment of Stephen Frank to the position of Territory Sales Manager for Western Canada.

Based out of the company’s office in Burnaby BC, Frank will be responsible for selling and supporting ABB’s extensive offer for robots and drives to meet the growing demand for flexible automation in British Columbia and Alberta. Frank will work closely with ABB’s network of robot integrators to be able to offer complete automation solutions for the local manufacturing industry with particular focus on the packaging and metal fabrication industries.

Since graduating from Robotics and Automation at BCIT, Stephen has over a period of 20+ years developed and applied power conversion technologies and automation controls to OEM, light manufacturing, and heavy industry. He enjoys the industrial and education environment with a passion for technology and its potential.

Davis, a leading North American branding and design agency located in the Greater Toronto Area, is pleased to announce the appointment of Marty Rudman as Vice President Creative.

“Talent attracts talent and we’re thrilled to have attracted Marty to our creative team” says President Ron Davis. “We are continually increasing our bandwidth in order to exceed clients’ expectations while keeping pace with our growth. Our business has expanded so that 50% of our overall work is for North American or American markets. With the addition of Chris Plewes in 2010, joining Mark Roberts who has been leading our creative team for ten years, our ability to build powerful brands for our outstanding clients in Canada and the USA keeps on growing.”

Marty comes to Davis directly from his role as Creative Director, Pigeon Branding + Design. Prior to this, Marty’s experience includes co-founding the highly successful Dollery Rudman Freibauer in the position of Principal/Creative Director for over 18 years. With a career that has spanned 30 years of strategy-led and award-winning design, Marty has a long and proven track record of creating innovative brand building solutions for many of North America’s largest consumer goods companies.

stephen.a.frank@ca.abb.com

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ROBOTIC END EFFECTORS

Robotic Tool Changers increase flexibility and productivity.

Superior Fail-Safe—springless design maintains lock position in event of air pressure loss

Specially Tapered Cam—second taper produces high locking strength Locking Balls—Low-friction locking balls extend the life of the unit Lock Ring—Wide footprint of lock ring creates high moment capacity in locking mechanism

• Increase the flexibility of your robots by adding the ability to use more than one end-effector in an application.

• Production line tooling changed in seconds for maximum flexibility.

• Change tools in seconds for maintenance and repair.

• Increase operator safety by changing tools automatically.

www.ati-ia.com/cpc 919.772.0115

ings and efficiencies to manufacturers and retailers and is meaningful and responsive to our industry and to consumers,” adds Williams, noting that Tetra Recart packaging’s lightweight construction and no refrigeration requirements facilitates additional carbon-footprint reductions in transportation, storage and across the supply chain.

A park bench and a duffel bag made by TerraCycle from recycled drink pouches collected across Canada by students and community volunteers.

 Waste recycling specialists TerraCycle, Inc. of Trenton, N.J., says it has collected over one million used drink pouches across Canada through its nationally-operating Drink Pouch Brigades program involving over 2,700 schools, and various not-for-profit and community groups. The successful program, operated jointly with leading food-and-beverage manufacturer Kraft Canada Inc., has already enabled TerraCycle to contribute over $20,000 to various school and community projects by donating two cents to local groups for every used wrapper or pouch collected by program volunteers and returned to TerraCycle, which are then used to be “upcycled” into various consumer products ranging from pencil cases and tote bags to storage containers and park benches.

According to the company, headed by Toronto native Tom Szaky, the new eco-friendly products made from recycled plastic pouches will begin to be retailed at The Home Depot, Walmart and Whole Foods Market stores across Canada within the next six to 12 months.  Busch Vacuum Technics, the Canadian subsidiary of German vacuum pump technologies manufacturer Dr.-Ing. K. Busch GmbH, has just celebrated its 25th anniversary at a special commemorative ceremony (see picture) featuring a host of international dignitaries, including three of the company’s five major shareholders who f lew in from Germany to take part in the event, along with presidents of the multinational’s other subsidiaries in Germany, Switzerland, U.K, The Netherlands, Mexico and the U.S., as well as Switzerland’s counsel general Claude Duvoisin. Today serving as a distribution center, service facility and a design-and-assembly center, the Boisbriand, Que.-based Canadian headquarters is often listed as one of Busch’s top-performing facilities worldwide, according to Busch Vacuum president Paul Wieser, enjoying a nearly 90-percent market share for vacuum pumps in the Canadian food industry. Along with sales offices in Mississauga, Ont., Calgary and Vancouver, the company employs a total of 55 people across Canada, with at least one-third of them fully-accredited specialized engineers.

• Million-cycle tested for reliability.

• Food-handling models available.

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CANADIAN PACKAGING • JUNE 2011

6/15/11 12:08:45 PM

FREE PRODUCT INFORMATION FREE PRODUCT INFORMATION

EVENTS June 21-23 Toronto: PACKEX Toronto, national packaging technologies exhibition by Canon Communication LLC. Concurrently with the Plast-ex national plastics technologies exhibition, ATX (Automation Technology Expo) Canada, Design & Manufacturing Canada, PTX/PBS (Process Technology/ Power Bulk Solids) Canada and Green Manufacturing Expo Canada. All at the Toronto Congress Centre.register, go to: www.packextoronto.com

June 21-14 Mexico City, Mexico: Expo Pack Mexico 2011, packaging technologies and materials exhibition for Latin America by the Packaging Machinery Manufacturers Institute (PMMI). At Centro Benamex.

Contact PMMI at (703) 243-8555; or go to: www.expopack.com.mx

June 22 Toronto: Walmart Sustainable Packaging Conference V, by Walmart Canada. and PAC-The Packaging Association.

Concurrently with PACKEX Toronto at the Toronto Congress Centre. Contact Lindsey Ogle at (416) 490-7860, ext. 218.

July 26-27 Rosemont, Ill.: 2011 Sustainability Summit, by the Adesive and Selant Council, Inc. (ASC). At Hyatt Regency O’Hare. To register, go to: www.ascouncil.org

Aug. 31 - Sept. 3 Bangkok, Thailand: Pack Print International 2011, international packaging and printing exhibition for Asia by Messe Düsseldorf Asia. Contact Messe Düsseldorf North America at (312) 781-5180; or go to: www.mdna.com

Sept. 12-14 Atlanta, Ga.: Plastics Caps & Closures North America, conference and exhibition by Plastics News. At Westin Atlanta Airport. To register, go to: www.plasticscapsandclosures.com/us

Sept. 15-18 Istanbul, Turkey: Eurasia Packaging 2011, international packaging industry trade fair by TUAP Fairs Inc. At TUYAP Fair, Convention and Congress Center. To register, go to: www.packagingfair.com

For further information on either advertisements or editorial For further information on either advertisements or editorial this issue, please the appropriate numbers below. in thisinissue, please circlecircle the appropriate numbers below. out your contact information, OnceOnce you’veyou’ve filledfilled out your contact information, fax form this form at: 416.764.1755 fax this backback to ustoat:us416.764.1755

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109 110 110 111 111 112 112 113 113 114 114 115 115 116 116 117 117 118 118 119 119 120 120 129 130 130 131 131 132 132 133 133 134 134 135 135 136 136 137 137 138 138 139 139 140 140 149 150 150 151 151 152 152 153 153 154 154 155 155 156 156 157 157 158 158 159 159 160 160 169 170 170 171 171 172 172 173 173 174 174 175 175 176 176 177 177 178 178 179 179 180 180 189 190 190 191 191 192 192 193 193 194 194 195 195 196 196 197 197 198 198 199 199 200200 209 210 210 211 211 212 212 213 213 214 214 215 215 216 216 217 217 218 218 219 219 220220 229 230 230 231 231 232 232 233 233 234 234 235 235 236 236 237 237 238 238 239 239 240 240 249 250 250 251 251 252 252 253 253 254 254 255 255 256 256 257 257 258 258 259 259 260260 269 270 270 271 271 272 272 273 273 274 274 275 275 276 276 277 277 278 278 279 279 280280 289 290 290 291 291 292 292 293 293 294 294 295 295 296 296 297 297 298 298 299 299 300300 309 310 310 311 311 312 312 313 313 314 314 315 315 316 316 317 317 318 318 319 319 320 320 329 330 330 331 331 332 332 333 333 334 334 335 335 336 336 337 337 338 338 339 339 340340 349 350 350 351 351 352 352 353 353 354 354 355 355 356 356 357 357 358 358 359 359 360360 369 370 371 372 373 374 375 376 377 378 379 380 370 371 372 373 374 375 376 377 378 379 380 389 390 391 392 393 394 395 396 397 398 399 400 390 391 392 393 394 395 396 397 398 399 400 409 410 411 412 413 414 415 416 417 418 419 420 410 411 412 413 414 415 416 417 418 419 420 429 430 431 432 433 434 435 436 437 438 439 440 430 431 432 433 434 435 436 437 438 439 440 449 450 451 452 453 454 455 456 457 458 459 460 450 451 452 453 454 455 456 457 458 459 460 469 470 471 472 473 474 475 476 477 478 479 480 470 471 472 473 474 475 476 477 478 479 480 489 490 491 492 493 494 495 496 497 498 499 500 490 491 492 493 494 495 496 497 498 499 500

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IMPORTANT: Please complete the following questions

IMPORTANT: Please complete the following questions What is the primary business at your location? of the business following at doyour you plan on purchasing within the next 12 months?

What is Which the primary location?

Advesives  Checkweigher  Print & Apply Label Applicator Which ofthe following do you plan on purchasing within the next 12 months? Machine Vision  Adhesive Applicator  Checkweigher  Colour Label Printer  Metal Detector &RFID  Advesives  Machine Vision  Print ApplyEquipment Label Applicator  Bar Code Equipment  Colour  Label Conveyors Detector Modified Atmosphere Robotics  Adhesive Applicator Printer  Metal  RFIDEquipment  Capper  Filler Packaging Machinery  Scales & Weighing Equipment  Bar Code Equipment  Conveyors  Modified Atmosphere  Robotics  Cartoners  Palletizer  Shipping Containers  Capper  Filler Ink Jet Equipment Packaging Machinery  Scales & Weighing Equipment  Case Packer  Equipment Intermediate Bulk Containers  Palletizer  Pallets  Shrink Film  Cartoners  Ink Jet  Shipping Containers Case Sealer  Labeler  PLC’s, Sensors, Controls  Shrink  Shrink  Case Packer  Intermediate Bulk Containers  Pallets Film Wrapper number of employees?  CaseApproximate Sealer  Labeler  PLC’s, Sensors, Controls  Shrink Wrapper Is thisnumber company a:  Package User  Custom Packager  Package Maker  Supplier Approximate of employees?

Is this company a:  Package User  Custom Packager  Package Maker  Supplier

 Strapping Equipment  Stretch Wrapper  Strapping Equipment  Stretchwrap  Stretch Wrapper Film  Shipping Containers  Stretchwrap Film  TapeContainers  Shipping  Vacuum Packaging  Tape  Vacuum Packaging MAY 2011 JUNE 2011

ADVERTISERS’ INDEX R.S. NO.

PAGE

R.S. NO.

PAGE

117-122

SEW Eurodrive Co. of Canada

101, 102

ABB Flexible Automation

42, 46

103

ATI Industrial Automation

46

123

Tsubaki of Canada Ltd.

2

104

Advance Shipping Supplies Inc.

9

124

Videojet Technologies Canada

3

105

Atlantic Packaging Products Ltd.

4

106

Balluff Canada Inc.

42

107

Cognex Corporation

8

108

CombiScale Inc.

109

Eagle Packaging Machinery

Sept. 26-28

110

Flexlink Systems Inc.

Las Vegas, Nev.: PACK EXPO Las Vegas, international packaging technologies exhibition and conference by the Packaging Machinery Manufacturers Institute (PMMI). At Las Vegas Convention Center.

Contact PMMI at (703) 243-8555; or go to: www.packexpo.com

111

Glenn A. Davis and Associates

46

Canampac, Strathcona Paper Co.

112

HSBC

44

Davis Strategic Design

113

Harlund Industries Ltd.

39

Farnell Packaging

S8

114

PMMI Packaging Machinery

49

Goldrich Printpak

S18

Metro Label Co. Ltd.

S19

Norampac

S22

Sept. 19-23 Halifax, N.S.: Conference on Canadian Stewardship (CCS), biennial national environmental stewardship and waste management conference. To register, go to: www.canadianstewardhship.com

PAC LEADERSHIP AWARDS

40

PAGE

Anthem

S21

50

B2B Retail Solutions

S13

10

Bridgemark Branding & Strategic Designs

7

Manufacturers Institute 115

Paper Packaging Canada

6

116

Robert Reiser & Co. Inc.

11

S15

Owen’s Illinois

S6 S17

S2-S5

JUNE 2011 • CANADIAN PACKAGING

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CHECKOUT SARAH HARPER

PACKAGING WORTH THE PAPER TO PRINT ON

E

ntering a store that sells office supplies is not a frequent occurrence in my life. Because I make every effort to keep my home life as separate as possible from my office existence, printing off anything at home is a rare event indeed. I like things clean and tidy, so I tend to equate just about anything to do with paper as intolerable clutter that must be eliminated at earliest opportunity. But as I was filing my taxes a few weeks ago, my general disdain for loose paper caught up with me in a rather odd way. Just as I tried to get a printout of my tax calculations for future records, I realized that the ink in my seldom-used printer had dried up over the year of inactivity—prompting me to drive to the nearest office supplies outlet to pick up a new ink cartridge for my printer. While I’m not much of a paper person, I do have a very healthy zest and appetite for shopping in general, so instead of just grabbing the cartridge and running off, I made it a point to cruise each and every store aisle, just as I would do in any grocery or other retail store where I find myself. As I wondered around the store, it was impossible not to notice how some of the products were packaged, covering the full range of packaging competence from thoughtful efficiency to wasteful excessiveness and just about everything in between.

While premium products often require premium presentation on the shelf, that hardly excuses Eastman Kodak Company from excessively overpackaging the 100-sheet bundles of its madein-Germany Kodak Photo Paper brand. While the primary paperboard box provides a perfect package for such a product in itself, with nice graphics to boot, the extra layer of shrinkwrarp plastic film clinging all around the box seems like a waste of time in terms of consumer convenience and product protection, not to mention the implicit disregard for the whole larger notion of packaging sustainability. Ditto for the plastic peg tab on the back of the package, which was not actually merchandised on a pegboard at this particular location. Why put it there if it’s not needed? It certainly doesn’t seem unreasonable to expect retailers to attach the tabs themselves at the location if they wanted to merchandise the product on a peg board, no? Maybe the fact that this product comes with a limited one-year warranty has something to do with all the packaging excess, but I’m sure there must be a better and simpler way to get the job done.

In contrast, The Business Depot, Ltd. strikes a perfect packaging balance for its 100-pack bundles of Staples brand postcards—using a similar resealable paperboard box without the plastic wrapping and tabs, letting a simple sticker sealing the

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box to let consumers know if the box has already been opened or tampered with in any other way.

For someone who does not do a lot of printing at home, these boxes are a perfect packaging solution—allowing you to store the product neatly back in a drawer without any worries about dog-earing, wrinkling and other potential product damage until the next print job comes along. In fact, I’d be willing to pay an extra premium if the regular white printer paper was packaged this way: it would actually save me a little money considering how many sheets I had to throw away over time precisely because of accidental product damage while in extended storage.

For its part, Avery Dennison Canada Inc. has also done a nice job of keeping its Easy Peel Clear Mailing Labels mailing labels in good condition by using a sturdy, fully-recyclable paperboard envelope—with a triangular peg-hole near the top—to protect the product contents, while also using the envelope’s back panel to display, illustrate and convey all the relevant product information and usage directions in clear, jargon-free manner that will put all first-time users at full ease when purchasing this very handy, easyto-store kit.

From my personal experience, it seems that suppliers of notebooks put far too much faith in the retailers’ ability to keep their products in pristine condition on the dusty department store-shelves, protected by no more than a simple paper cover sheet, if that.

A quick browse through the various notebooks offered at this location only confirmed my suspicion that many of them were sporting damaged covers, dog-eared pages and other signs of varying degrees of deterioration that prompt a shopper to look hard and low on the shelves to find a new notebook of acceptable quality and presentation. So full marks, then, to the Charlotte, N.C.-based Charlotte Pad and Paper for addressing this quality gap, however minor to some, by cleverly utilizing an elastic closure to hold all the pages together and protect all the inside pages from damage from delivery right through merchandising and on to the actual purchase.

The brightly-colored, extra-thick cover of the company’s Studio C Ideal Book does a nice job of keeping

the elastic perfectly tensioned to do its job, while the cover’s inside pockets—perfect for storing business cards etc.—is a nice value-added packaging bonus that really makes this notebook a very noteworthy improvement over much of its competition.

It’s really uncanny how much difference a packaging presentation can make for one very similar, if not identical, paper product such as a signature mat—a popular standby at weddings and other memorable special occasions. Produced by Wilton Industries Inc., the Wilton Autograph Mat is so poorly packaged—utilizing an ultra-thin layer of shrinkwrap film that does nothing to prevent accidental bending and scratching—that the shopper has to go through a whole pile of them on the shelf before finding one with few enough imperfections to make it barely acceptable for use as an attractive keepsake. One would think that any product deemed to be worthy enough of a “special occasion” status would make at least a half-hearted attempt at preserving the product’s integrity, but that hardly seem to be the case here. Conversely, the 4x6 Signature Mat from Malden International Design is an inspired example of how such a product ought to be packaged—pre-framed in an openfaced box, with corner paperboard padding helping ensure tidy presentation right up to the big signoffs and, ultimately, an elegant presentation of my family memories on the wall for all to admire and reminisce. Well done Malden; Wilton take note!

To pursue that “same but different” theme a little further, MeadWestvaco Corporation offers two variations on its Mead Ruled Index Cards—with a 100-pack of loose cards held together by a tight layer of shrinkwrap film, and a 50-pack sprialbound notebook-style design that allows the preperforated cards to be easily torn out of the bundle once they have served their purpose. While the second version is far more preferable for a neatness freak like yours truly, MeadWestvaco deserves to be commended for offering consumers the choice and f lexibility of having more than one option available, as well as for helping me actually quantify the price of tidiness. Sixty cents more for half as many cards may seem a little steep to some, but in this corner, it’s a fair price for keeping thing neat and organized, with all the priceless peace of mind that comes with it.

Sarah Harper is a pricing and promotions manager at a leading national supermarket chain living in Milton, Ont.

CANADIAN PACKAGING • JUNE 2011

6/10/11 11:09:51 AM

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PACK EXPO Las Vegas 2011

P R O D U C E D B Y:

September 26-28, 2011 Las Vegas Convention Center Las Vegas, Nevada USA FOR MORE INFORMATION CIRCLE

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