Canadian Packaging

SEPTEMBER 2011 | $10

www.canadianpackaging.com

BUILDING A BETTER BOX

THE JARRING TRUTH

Page 23

Page 20

BIRDS FEATHER OF A

Poultry Processor’s Pursuit of Packaging Perfection

Publication mail agreement #40070230.

Page 13

Ken Fleming, Sales Representative, Atlantic Packaging Products Ltd.

Danny Rother, President, Perfect Poultry Inc.

Ian Segal, Purchasing & Sales, Perfect Poultry Inc.

LASER VISION` Page 16

IN THIS ISSUE: CONTRACT PACKAGING • CANADIAN CONVERTING • AUTOMATE NOW

Roger Keeley, Director of Marketing, Atlantic Packaging Products Ltd.

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Sometimes you have to turn things completely upside down to find that one unique, innovative idea that can make the difference in your packaging!

At Atlantic Packaging we like to turn things upside down... inside out... backwards... forwards... and every which way in order to find that creative idea that will help you attain your packaging goals.

Whether it is a unique labour savings idea, a novel way to package your product, a better way to protect your items, a new method to market your product, or simply a new way of doing things, we can help you develop ideas and solutions.

Atlantic Packaging offers the largest number of facilities and innovation experts to respond to your needs. With 4 Innovation & Design Centres, two state of the art Graphic centres, backed up by a fully equipped testing facility, we are available to help develop new and unique methods for your corrugated packaging.

Entrust us with your business and let Atlantic Packaging bring the innovation to you!

Service Driven!TM

“Responsive to your needs”

Atlantic Packaging Products Ltd.

Corrugated Division Scarborough-Progress Ave., Scarborough-Midwest Ave., Brampton, Mississauga and Ingersoll 416-298-8101 • 1-800-268-5620 • www.atlantic.ca Add Ink (Atlantic Decorated & Display) Toronto 416-421-3636 • www.addink.ca Color Pak (Pre-printed Linerboard) Toronto 416-298-5518 • 1-800-584-5817 • www.colorpak.ca Mitchel-Lincoln Packaging Ltd. Montreal and Drummondville 514-332-3480 • 1-800-361-5727 • www.ml-group.com

UPFRONT

LIFE IN THE BIG CITY

EDITOR George Guidoni • (416) 510-5227 GGuidoni@canadianpackaging.com FEATURES EDITOR Andrew Joseph • (416) 510-5228 AJoseph@canadianpackaging.com ART DIRECTOR Stewart Thomas • (416) 442-5600 x3212 SThomas@bizinfogroup.ca SENIOR PUBLISHER Stephen Dean • (416) 510-5198 SDean@canadianpackaging.com ADVERTISING SALES Munira Khan • (416) 510-5199 MKhan@canadianpackaging.com PRODUCTION MANAGER Kim Collins • (416) 510-6779 KCollins@bizinfogroup.ca CIRCULATION MANAGER Diane Rakoff • (416) 510-5216 DRakoff@bizinfogroup.ca EDITORIAL DIRECTOR Lisa Wichmann • (416) 442-5600 x5101 LWichmann@canadianmanufacturing.com

BIG MAGAZINES LP Vice-President of Canadian Publishing • Alex Papanou President of Business Information Group • Bruce Creighton

HOW TO REACH US: Canadian Packaging, established 1947, is published monthly by BIG Magazines LP, a division of Glacier BIG Holdings Company Ltd. 80 Valleybrook Drive, North York, ON, M3B 2S9; Tel: (416) 442-5600; Fax (416) 510-5140.

EDITORIAL AND ADVERTISING OFFICES: 80 Valleybrook Drive, North York, ON, M3B 2S9; Tel: (416) 442-5600; Fax (416) 510-5140.

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Canadian Packaging is published 11 times per year except for occasional combined, expanded or premium issues, which count as two subscription issues.

PRIVACY NOTICE: From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available, please contact us via one of the following methods: Phone: 1-800-668-2374 Fax: 416-442-2191 Email: privacyofficer@businessinformationgroup.ca Mail to: Privacy Office, 80 Valleybrook Drive, North York, ON M3B 2S9 PRINTED IN CANADA PUBLICATIONS MAIL AGREEMENT NO. 40069240, ISSN 0008-4654 We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund (CPF) for our publishing activities. Canadian Packaging is indexed in the Canadian Magazine Index by Micromedia Limited. Back copies are available in microform from Macromedia Ltd., 158 Pearl St., Toronto, ON M5H 1L3

SEPTEMBER 2011 • CANADIAN PACKAGING

| $10 www.canadianpa ckaging.com

COVER STORY

©Contents of this publication are protected by copyright and must not be reprinted in whole or in part without permission of the publisher.

DISCLAIMER: This publication is for informational purposes only. The content and “expert” advice presented are not intended as a substitute for informed professional engineering advice. You should not act on information contained in this publication without seeking specific advice from qualified engineering professionals. Canadian Packaging accepts no responsibility or liability for claims made for any product or service reported or advertised in this issue. Canadian Packaging receives unsolicited materials, (including letters to the editor, press releases, promotional items and images) from time to time. Canadian Packaging, its affiliates and assignees may use, reproduce, publish, re-publish, distribute, store and archive such unsolicited submissions in whole or in part in any form or medium whatsoever, without compensation of any sort.

SEPTEMBER 2011

BUILDING A BETTER BOX

THE JARRING TRUTH

Page 23

BIRDS OF A FEATHER Page 20

Poultry Processo r’s Pursuit of Packagin g Perfection Page 13

13

SIMPLY PERFECT By Andrew Joseph

Ontario poultry processor flying high with continuous packaging line automation and a switch to high-end corrugated shipping carriers. Cover photography by Cole Garside

UPFRONT By George Guidoni NEWSPACK Packaging news round-up from across Canada.

8-9 FIRST GLANCE New technologies for packaging applications.

10-11 ECO-PACK NOW All about environmental sustainability.

12 imPACt A monthly insight from the PAC. 31 PEOPLE Packaging career moves.

32 EVENTS Upcoming industry functions.

33 NOTES & QUOTES Noteworthy industry briefs and updates.

34 CHECKOUT By Elena Langlois Joe Public speaks out on packaging hits and misses.

NEXT ISSUE: Packaging for Freshness, Packaging Adhesives, Automate Now.

Ian Segal, Purchasing & Sales, Perfect Poultry Inc.

IN THIS ISSUE: CONTRACT

PACKAGING • CANADIAN

Danny Rother, President, Perfect Poultry Inc.

LASER VISION`

CONVERTING ONVERTING • AUTOMATE

Roger Keeley, Director of Marketing, Atlantic Packaging Products Ltd.

Page 16

NOW

FEATURES

DEPARTMENTS & COLUMNS 5 6-7

Ken Fleming, Sales Representative, Atlantic Packaging Products Ltd.

agreement #40070230.

VOLUME 64, NO. 9

age higher than in Europe or Asia,” says the report.

“Energy is another challenge for many U.S. and Canada index cities,” the report adds. “Electricity use is high even when taking into account the underlying level of economic activity.”

It’s an even more unsettling picture when it comes to water usage, according to the report’s findings. “[Although] U.S. and Canadian cities have efficient water infrastructure and robust policies regarding water conservation,” the study acknowledges, “nevertheless, their water consumption is twice as high as in other parts of the world.”

But there are bright spots, of course, which should not be overlooked.

Naturally, Vancouver gets most of the praise among the surveyed Canadian cities, ranking first overall in carbon-dioxide emissions and air quality, although it’s hard to shake off the suspicion that the city’s enviable location right on the Pacific Coast may have something to do with it.

“Perhaps even more impressively, Vancouver ranks in the top seven from all categories,” the report points out, “with an exception of environmental governance, where it ranks tenth.”

But that’s far ahead of Toronto, which ranks a lowly 24th in terms of environmental governance—dragging down a fairly decent showing in waste management (fourth place) and several other above-average scores.

For its part, Ottawa ranks third in land use and fifth in transport and carbon dioxide emissions, albeit low scores for environmental governance (again!), energy and air quality pull down its overall performance closer to the middle of the pack.

While Calgary ranks first of all North American cities for water use, it fails to crack top 10 in any other category, while the highest rankings achieved by Montreal are for air quality (eighth) and carbon-dioxide emissions (10th).

So any way you look at the scores, it is hard to make a case for anything better than a middling glass half-full, half-empty scenario, which is arguably far less than ought to be expected from one of the world’s richest societies and most stable economies.

Publication mail

SEPTEMBER 2011

I

t is somewhat of a conventional wisdom these days, especially in packaging industry circles, to think that the Canadian public is far more attuned to today’s multitude of pressing environmental issues and concerns than our American cousins south of the border.

While there are some elements of truth to this rosy notion, we should not get too smug.

In fact, a recent project sponsored by the global electronics and electrical engineering giant Siemens—ranking 27 major U.S. and Canadian cities on their environmental performance—raises more questions than it answers about how serious Canadian city-dwellers, accounting for 81 per cent of the country’s population, are about minimizing their individual environmental footprints for the greater cause of communal good.

Conducted by the well-respected Economist Intelligence Unit of The Economist magazine, the US and Canada Green City Index carefully scrutinizes the environmental performance of the randomly-selected metropolitan centers using a range of evaluation criteria that includes carbon-dioxide emissions, energy, land use, buildings, transport, water, waste, air and environmental governance to determine its rankings.

On the face of it, the five Canadian cities fare relatively well compared to the U.S., with Vancouver placing in the second spot behind San Francisco and Toronto coming in as the “ninth greenest city” in North America.

With Ottawa ranked in 12th spot, Calgary being 14th on the list and Montreal placing 19th, a casual observer may actually subscribe to the notion of Canadian cities being good examples of progressive environmental stewardship.

Alas, we think that would be a wrong conclusion to draw from a report that actually lowers the bar of expectations right from the outset by deliberately not including any European or AsianPacific cities in its otherwise very informative and enlightening report.

In respect to carbon-dioxide emissions, “The emission figures in both the U.S. and Canada are on aver-

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ICING ON THE CAKE By Andrew Joseph West Coast dessert manufacturer uses laser coding technology to optimize its product ID and traceability capabilities.

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LOCAL LOYALTIES By Andrew Joseph An upstart local foods manufacturer uses Toronto co-packer’s expertise to execute a highly-successful product launch.

ALL ABOVE BOARD By Andrew Joseph Continuous capital investment keeps Ontario boxmaker firmly in the industry mix.

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NATURAL EVOLUTION

By Andreas Sabotta The bright promise of bionics-based automation technologies.

WWW.CANADIANPACKAGING.COM • 5

NEWSPACK

COMMON GLOBAL LANGUAGE FOR PACKAGING SUSTAINABILITY ASSESSMENT

Multinational brand-owners and retailers can finally speak a common language when determining the environmental footprint of their packaging operations—thanks to last month’s long-awaited release of the final draft of the Global Protocol on Packaging Sustainability (GPPS) by the Paris, France-based Consumer Goods Forum international consortium.

Drawing on two years of discussion and pilot projects undertaken by some of the world’s largest CPG (consumer packaged goods) brand-owners, retailers and packaging materials suppliers and producers—including Walmart, Target, Tesco, Kraft Foods, Procter & Gamble, Nestlé and Unilever—the protocol provides a science-based measurement system to complement last year’s release of the forum’s original framework document titled A Global Language for Packaging Sustainability.

According to the forum’s main two sponsors— Tesco chief executive Philip Clarke and Unilever chief executive officer Paul Polman—the metrics presented in the protocol will help companies to reduce the environmental impact of their packaging by providing a common language to address a range of business questions about packaging sustainability, either within a company or between business partners.

“One of the strengths of this project is how it has brought together so many companies and organiza-

tions from across our industry to work collectively on developing this common language,” says Polman.

“Now we need to put the language to work.

“We are already doing so at Unilever and we are seeing the benefits.”

Adds Clarke: “Tesco is a responsible retailer who understands that packaging is important to its customers.

“We’re working hard with our suppliers to minimize the impact of our packaging on the environment, and having a common language will allow us to have the right conversations with our diverse supply chain,” Clarke explains.

“We can then work with suppliers to reduce the environmental impact of packaging while making sure it still does the essential job it needs to do to protect the products we sell.”

The detailed document provides a wide spectrum of different measuring metrics—broadly grouped into environmental (attribute and life-cycle), economic and social indicator categories covering nearly 50 different criteria used to measure the full environmental footprint of packaging products from concept to end-of-life disposal, ranging from weight optimization and recycled content to prod-

uct shelf-life, cube optimization, ozone depletion and community investment.

Most of the metrics discussed in the protocol are comprehensively supported by examples of their usage and explanation of the methodologies and statistical analysis tools used to measure their impact on specific packaging designs and concepts.

(See Graphic) According to the forum’s steering team co-chair Roger Zellner of Kraft Foods, the protocol incorporates many of the packaging sustainability guidelines developed by the European Organization for Packaging and the Environment (EUROPEN) with ECR Europe, along with and similar work on metrics for packaging developed by the Sustainable Packaging Coalition (SPC) in the U.S. Says Zellner: “Our global collaboration has been a truly unique achievement, and now many diverse players have a common language and measurement tools for decision-making.”

The Global Protocol on Packaging Sustainability is available free of charge from the project website: www.globalpackaging.mycgforum.com

CASCADES MILL INVESTMENT PAYING OFF WITH HIGHER PRODUCT QUALITY Leading Canadian forest products manufacturer Cascades Inc. says it is pleased with the efficiency and environmental improvements achieved at the Breaky Fibres mill operation of the company’s Cascades Specialty Products Group in the wake of a $3.7-million capital upgrade program launched at the Breakeyville, Que.-based facility last year.

According to Cascades president and chief executive officer Alain Lemaire, who visited the mill earlier this month to officially inaugurate the strategic investment, the upgrades already carried out at the mill will significantly enhance its product quality, while also protecting jobs.

“This investment shows our commitment to

maintaining our competitive edge in a down economy and a challenging market situation,” Lemaire said. “We believe that innovation is the key to our company’s growth.”

Started up in 1985, the Breakeyville plant specializes in the production of recycled deinked kraft pulp mainly used to manufacture the company’s fine papers, such as the Rolland Enviro100 product range.

Since the modernization program began last year, the newly-expanded mill has been significantly upgradeD with the installation of a new f lotation cell, several washers and thickeners, a disperser and a clarifier, as well the addition of several other major pieces of production machinery from other

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Cascades manufacturing operations.

According to Cascades Specialty Group chief executive officer Luc Langevin, the quality of pulp produced at the mill has already vastly improved.

“We consider this to be a very significant benefit, especially as the quality of raw materials—the wastepaper to be recycled —is declining more and more,” says Langevin, citing a 50-percent reduction in the amount of visible dirt and glue residue in the deinked pulp, along with a slight improvement in whiteness.

“We believe this investment will allow us to remain competitive by continuing to offer highquality recycled products,” he adds.

NEWSPACK

NEW BILINGUAL TEA PACKAGING BREAKS THE LANGUAGE BARRIER Canadian tea-lovers have long enjoyed a broad variety of choice when buying their favorite hot beverage, and now that choice has been extended to include 100-pecent organic and Free Trade-certified teas thanks to a recent launch of fully-bilingual packaging by the Seattle, Wash.-based Granum, Inc. Originally launched in 1989 as North America’s first exclusively organic line of tea products, the company’s Choice Organic Teas line has grown over the years to comprise more than 75 different varieties of teas and herbal infusions available in teabags, tea-pyramids and loose-leaf formats—gradually winning over consumers on both sides of the Canada-U.S. border.

According to the company, the brand’s sales soared to new heights in 2000 when it became the first North American tea product line in the U.S. to become fully Free Trade-certified—finding a new responsive audience among socially-responsible and aware consumers in both countries.

But while it was widely available throughout the U.S., its original English-only product labeling had limited the brand’s distribution in Canada to a relative handful of specialty food shops and naturalfood outlets for whom a simple placement of stickers with dedicated bilingual packaging onto the folding-carton packaging was sufficient to satisfy the bare minimal requirements for marketing the products in Canada.

“It was not pretty, but it was acceptable for the existing customers in Canada,” recalls the brand’s head of sales and marketing AnneMarie Phillips.

But as the brand’s popularity continued to grow in this country, it hooked up with the Vancouver, B.C.-based branding specialists Fluid Communications Ltd. to make some of its more popular bestselling product fully-compliant with all the Canadian bilingual requirements.

“Replacing the stickered product with dedicated bilingual packaging has opened the door for Choice Organic Teas to offer the product to larger mainstream chains such as Safeway, thereby significantly expanding the company’s distribution,” says Phillips, adding most of the main elements of updated packaging were designed by the company’s inhouse creative department.

Since about mid-summer, the repackaged Choice Organic tea products—including Premium Japanese Green, Earl Grey, English Breakfast, Classic Black, Peppermint, Decaffeinated Earl Grey, Jasmine Green, Chamomile, Genmaicha and Rooibos tea blends—have been retailing throughout Canada at select Safeway and Whole Foods Market outlets, according to Phillips, along with a growing number of larger independent natural-foods shops.

“Our Choice Organic Teas line

has long enjoyed a growing popularity in Canada because of our high-quality, greattasting teas and our firm commitment to environmental and social responsibility,” Phillips states.

“Canadian shoppers are very sophisticated and health-conscious, so it was an easy decision to deepen our commitment to our Canadian customers.

“With our updated and new bilingual packaging, we will be better positioned to reach even more Canadians across the country,” she adds.

“We are really looking forward to expanding our distribution right across Canada.”

Visit Intelligrated at booth #3611 to learn more about Alvey® palletizing and robotics or scan the QR code to see what Intelligrated is exhibiting at the show.

Outsmart Your Challenges: At Intelligrated, smart means meeting unique material handling challenges with proven technology tailored for your application. With the right combination of hardware, software, people and processes, Intelligrated keeps you ahead of the competition.

Solving customer challenges. That’s the Intelligrated way.

Integrity. Committed. Innovative. Smart. The Intelligrated Way.

905.725.0550 www.intelligrated.com/smart

7

FOR MORE INFORMATION CIRCLE 500 Wentworth Street East

Unit #5

111

Oshawa, ON L1H 3V9, Canada

FIRST GLANCE UPLIFTING NEWS The new VB-Series Vacuum Lifter-Tilter from Anver Corporation is an electric hoist-based vacuum lifter combined with a pneumatically-powered 90-degree tilter to help reorient coiled products.

Featuring an articulating handle with fully integrated controls and a vacuum gauge, this ergonomic liftertilter enables one person to pick up and load coiled products onto all types of assembly and packaging equipmentâ&#x20AC;&#x201D;eliminating all manual bending, lifting and twisting. Employing a remote power station to ensure high continuous f low throughout operation, the Lifter-Tilter is offered in 250- and 500-pound capacities and with a wide assortment of suction pads and vacuum pad attachments, which can be custom-made

by Anver to match specific load requirements.

Anver Corporation

include a high-speed USB 2.0 interface for super-fast data transfer, and a real-time clock for time- and date-stamping of labels with a wired Ethernet adapter, along with the standard Stripper Sensor that can be used for either strip-and-peel or tear-off applications. All printers are shipped with a free copy of the companyâ&#x20AC;&#x2122;s EASYLABEL Start software for custom designing and printing labels, with all the label formats easily downloaded directly into the printersâ&#x20AC;&#x2122; f lash memory without using a PC device.

Tharo Systems, Inc.

402

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irregular shapes by employing patented FiberSmart technology, also available with a cohesive coating option, the new packaging effectively eliminates the risk of damage during shipping and handling of fragile and delicate products, while the new ThermaFresh protective packagingâ&#x20AC;&#x201D;jointly developed with Trans Industrial Packaging Ltd.â&#x20AC;&#x201D;provides an innovative replacement alternative to traditional containers used for packaging fresh fish. Made of water-resistant corrugated paperboard, metallized paper film and paperboard honeycomb cells, the ThermaFresh packaging offers numerous performance advantages over traditional shipping containers, according to the company, including significant savings in shipping and product damage-related costs.

Cascades Specialty Products Group

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FIT TO PRINT

CLEAN SLATE

The new H-400/H-600 Series thermal-transfer product identification and barcode label printers from Tharo Systems, Inc.â&#x20AC;&#x201D;available in 203or 300-dpi (dots per inch) print resolutionâ&#x20AC;&#x201D;feature a durable, all-metal construction with a cast aluminum center wall for added strength, with the large media window allowing operators easy viewing and monitoring of supplies. Standard features

The new DynaClean conveyor system from Dynamic Conveyor Corporation are designed as flexible, reconfigurable alternatives to traditional stainless-steel, fixed-length conveying systems in food, pharmaceutical and other applications with stringent cleanliness and sanitation requirements, according to the company. Designed for quick-and-easy cleaning and sanitation and constructed from corrosion-resistant, nontoxic, non-absorbent and temperature-resistant materials, the DynaClean conveyors are custom-built to meet all the pertinent NSF, FDA, USDA and BISCC standards, and they can be easily reconfigured to include horizontal and multiple angle options such as 30-, 45- and 90-degree turns and inclines.

JUST IN CASE The new AR-200 Series robotic case-packer from Premier Tech Systems is designed as a high-performance solution for automated packing of bags, bottles, cases, cans, bundles, etc. into boxes or any other rigid container, according to the company, with its robotic motion eliminating the need for f lap holders. Featuring integrated machine vision technology that enables it to pick up different kinds of products in mutipick mode and randomly-oriented items before packing them into cases or other rigid containers, the system can use one or two robots, depending on application requirements, and is offered in standard version or custom-designed to the end-usersâ&#x20AC;&#x2122; precise application requirements.

Premier Tech Systems 403

SERVE & PROTECT Made from 100-percent recycled materials, the new Flexicomb f lexible packaging from the Industrial Packaging Sector of Cascades Specialty Products Group is designed to provide an economical and eco-friendly alternative to conventional protective packaging materials, according to the company. Easily adapted to conform to FOR MORE INFORMATION CIRCLE

405

WRAPPING THINGS UP The new VS Series shrinkwrappers from Douglas Machine Inc. are designed to provide an economical, small-footprint shrinkwrap solution by interfacing with existing tray-packersâ&#x20AC;&#x201D;including the Douglasâ&#x20AC;&#x2122; Invex and Axiom tray-packing systemsâ&#x20AC;&#x201D;to achieve throughput speeds up to 40 trays per minute. Incorporating single film roll technology to eliminate the costly maintenance problems associated with conventional cutting and sealing technologies, the system boasts the companyâ&#x20AC;&#x2122;s proprietary heat-tunnel technology to ensure minimal graphic distortion and a tighter, more durable wrap for optimal product presentation and protection.

Douglas Machine Inc.

406

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Dynamic Conveyor Corporation

CANADIAN PACKAGING â&#x20AC;˘ SEPTEMBER 2011

$0

FIRST GLANCE CHANGING LANES

MAKING ITS MARK

The new four-lane, multiaxis 3600 Series Digitronic auger filler from Spee-Dee Packaging Machinery, Inc.â&#x20AC;&#x201D;designed to ensure high-accuracy filling of drink mixes, cocoa, soup mixes, coffee and other powders into rigid containersâ&#x20AC;&#x201D;incorporates a common hopper with a dual infeed f low, according to the company, while the addition of extra delivery lanes will enable packagers to achieve significant productivity gains in high-output production environments. Incorporating a special drawer-slide feature to facilitate the filling headâ&#x20AC;&#x2122;s easy removal from the conveyor for quick access to tooling and simplified changeover, cleaning and maintenance functions, the 3600 Series Digitronic auger filler is controlled via an intuitive touchscreen operator interface with user-friendly graphics and pop-up menusâ&#x20AC;&#x201D; enabling operators to make adjustments while the filling is in progress for optimal production f lexibility.

Designed as a low-cost, small-footprint laser coder, the new EVC model laser from Telesis Technologies Inc. is a low-cost, small-footprint laser marking and coding system delivering superior on-the-f ly application code generation without the â&#x20AC;&#x153;burn-throughâ&#x20AC;? on delicate foil substrates. Ensuring high-contrast code legibility on HDPE and other plastics when producing lightingfast marking on chip boards, plastic bottles and many other packaging materials, the EVC laser coder features a VO4 end-pumped laser design with a remote, fiber-coupled diode pump sourceâ&#x20AC;&#x201D;with an average diode life of greater than 25,000 working hoursâ&#x20AC;&#x201D;safely encased in a rugged industrial enclosure to enable its use in harsh environments with high shock, vibration and dust levels.

Spee-Dee Packaging Machinery, Inc.

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OPENING CASE Designed for high-volume packaging lines, the new partition opener/inserter from the A-B-C Packaging Machine Corporation feeds partitions into two cases simultaneously via servo-powered handling devicesâ&#x20AC;&#x201D;incorporating servo-driven operation to blend the partition indexing/opening and inserting into one harmonious action that ensures gentle handling for smooth opening, precise placement, and efficient case-packing.

According to the company, the system employs lateral stabilizers to square each partition after opening to â&#x20AC;&#x153;lockâ&#x20AC;? the partitionâ&#x20AC;&#x2122;s interlocking panels, thereby ensuring smooth insertion into the waiting case or tray.

Telesis Technologies Inc.

410

IN FINE FORM The Vertek VFS range of vertical form/fill/seal baggers from WeighPack Systems Inc. offers a broad range of operating speeds, bag widths and bag types to make it suitable for a multitude of packaging applications, including nuts, snacks, candy, coffee, fresh and frozen foods, pasta, cheese, liquids, pharmaceuticals, and small hardware products.

Equipped with an Omron PLC (programmable logic controller) and a Weinview color touchscreen to allow for custom programming if required, the Vertek series boasts many value-added performance features such as motorized film unwinding, dual digital temperature control, encoder bag length control and a photocell for bag registration. Each of the versatile Vertek machine models can run all types of polyethylene and laminate materials, while easily interfacing with other auxiliary packaging equipment.

WeighPack Systems Inc.

411

EAGLE EYE

S+S Inspection Inc. has completely redesigned its RAYCON X-ray product inspection system utilizing the latest low-energy X-ray source and sophisticated image processing software to identify metallic and nonmetallic contamination, flavor clumps, and missing components at rates of up to 600 items per minute, according to the company, making it ideal for a multitude of endof-line and in-process inspection of a wide range of packaged products, particularly in the food industry.

Engineered for reliable operation and easy maintenance, the new Vassoyo mechanical trayformer from Eagle Packaging Machinery LLC can run a diverse variety of tray typesâ&#x20AC;&#x201D;including standard end-slot, side-slot and clamshell, with or without a lidâ&#x20AC;&#x201D;at speeds of up to 40 trays per minute. The machineâ&#x20AC;&#x2122;s built-in, quick size-changeover system ensures fast product changeovers, as well as a hopper option to enable nonstop production. Equipped with an Omron PLC (programable logic controller), a Nordson adhesive applicating system, and a color touchscreen interface for user-friendly adjustment of glue patterns and full access to all the machine functionsâ&#x20AC;&#x201D;the Vassyo comes in a heavy-duty, welded steel frame to protect key performance features such sealed ball bearings in the blank transfer section with self-cleaning tracks, and venturi vacuum technology for smooth tray extraction from the hopper.

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NEW CEREAL BRAND ON-BOARD WITH PACKAGING RECLAMATION PROGRAM

If eating cereal is the healthy breakfast option it is transfat-free cereals—containing often touted to be by nutritional experts, then the no artificial f lavors, saturated fat, recent launch of the Sally’s brand of cereals at 234 hydrogenated oils, or high-fructose Walmart Canada stores across Canada last month corn syrup—already have a smaller could also be a welcome boost to the health of the environmental footprint than most country’s growing environmental movement— other cereal brands in the market thanks to the brand’s partnership arrangement with because they are only packaged in TerraCycle Canada for the collection of its prodbags, rather than in the bag-in-box uct packaging around the country. formats that consume considerably The innovative program—modeled after more packaging materials.

TerraCycle’s similar arrangements with leadThe company’s arrangement with TerraCycle, ing consumer goods manufacturers such as whereby the designated school or charity will Kraft Foods, PepsiCo, Kimberly-Clark, SC receive a two-cent contribution from Malt-OJohnson, Nestlé and L’Oréal—aims to creMeal and TerraCycle for each collected Sally’s ate 650 so-called Sally’s Cereal Bag Brigades in cereal bag, will further lessen the environmental schools, charities and communities across Canada impact of the company’s manufacturing operations. as collection sites for post-consumer Sally’s cereal “Sally’s is committed to producing high-quality bags to prevent them from ending up in landfills. cereals in a way that minimizes Instead, the collected cereal bags will be environmental impacts and “upcycled” by TerraCycle to be turned into usesustains natural resources for ful materials for manufacturing new consumer the future,” says Malt-O-Meal products such as tote bags, lunch-boxes, matting, spokesperson Linda Fisher, addfencing, outdoor furniture, waste and recycling ing the company also actively bins, plastic lumber, and various kitchen and supports renewable energy by bathroom accessories, among others. purchasing wind energy credAccording to the brand’s manufacturer Maltits to offset 100 per cent of the O-Meal Company of Minneapolis, Minn., electricity consumed Aseptik, Canadian Packaging Buyer‘s Guide, 133 x 200 mm, CC-en24-AZ098 07/11in the the Sally’s brand of all-natural, cholesterol- and production of its cereals.

“Now we can take our commitment to sustainability one step further by partnering with TerraCycle to reduce our packaging waste by creating a second life for used Sally’s cereal bags,” Fisher says.

Founded in 2001 by a Toronto native and university dropout Tom Szaky, the Trenton, N.J.-based TerraCycle, Inc. estimates to have collected over two billion pieces of pre- and post-consumer packaging—ranging from drink pouches and chip bags to candy wrappers and diaper packaging—since the 2007 launch of its fund-raising Brigades, directly donating nearly $2 million to various schools and non-profit organizations through the program.

Introduced to Canada in 2009, the Brigades program has since been extended to the U.K., Mexico, Brazil, France, Germany and several other countries in continental Europe, along with parts of the Middle East.

CLEAR CHOICES FOR GLASS CLASS

For all the packaging material substitution and innovation of recent years, glass is still class when it comes to the packaging of upscale brands in many food, beverage, fragrance and cosmetics markets, as well as offering a pre-eminently sustainable packaging option thanks to the material’s inherent recyclability.

“Nothing communicates purity, quality and value to consumers like a well-designed glass package,” says Lynn Bragg, president of the Alexandria, Va.-based Glass Packaging Institute (GPI), whose annual Clear Choice Awards competition was founded back in 1989 to celebrate the multitude of performance and aesthetics advantages enabled by the use of glass in North America’s consumer packaging industry.

Announced earlier this month, this year’s Clear Choice Awards winners—judged on the basis of innovation (in container form and product category), package design (including container, label and closure), and shelf impact—include: • Beer: Boulevard Brewing Co. for Tank No. 7 Farmhouse Ale • Wine: Jackson Family Wines for Freemark Abbey 125th Anniversary Blend • Food: Kensington & Sons LLC for Sir Kensington’s Gourmet Scooping Ketchup • Carbonated Beverage: H-E-B for H-E-B Dr. B • Non-Carbonated Beverage: Kyäni, Inc. for Kyäni Sunrise • Organic Food or Beverage: TruBee Honey for TruBee Honey • Distilled Spirits: Finlandia Vodka Worldwide Ltd. for Finlandia Vodka • Flavored Alcoholic Beverage: American Vintage Beverage Co. for Calypso Bay Spritz • Cosmetics or Fragrances: Oscar de la Renta for Espirit D’Oscar • Conversion Recognition: Traders Point Creamery for Traders Point Creamery Cottage Cheese “These winning package designs demonstrate that glass continues to be the ‘clear choice’ for consumers who want a package that complements today’s healthy and environmentally-conscious lifestyles,” says Bragg.

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U.N. RECOGNITION FOR BIOPLASTICS PIONEER Affecting positive change on a global scale is a remarkable achievement for any business, and it’s even more remarkable for a company that’s only been around for 10 years—such as the pioneering bioplastics manufacturer NatureWorks LLC of Minnetonka, Minn.

As the world’s first commercial-scale producer of plastics made from renewable plant-based resources, NatureWorks has made a tremendous contribution to the cause of packaging sustainability over the years with the development of its Ingeo brand of commercially-available biopolymers derived from corn starch, which in recent years have been widely adopted by leading global consumer goods manufacturers, retailers and foodservice operators to produce a broad array of packaging products with extremely low carbon footprint—compared to the conventional petroleum-based plastics.

In recognition of those efforts, the United Nations Office for Partnerships and the Foundation for Social Change have recently short-listed NatureWorks as one of the finalist nominees for the coveted Leader of Change award—to be handed out at next month’s annual Global Conference for Social Change: Turning Social Responsibility into Business Opportunity event in New York City.

“We have nominated NatureWorks as a 2011

Leader of Change because the organization embodies a compelling sustainability proof point,” says Louise Guido, chief executive officer of the New York-headquartered Foundation for Social Change.

“NatureWorks is not a long-standing, conventional company that decided to ‘go green’—this is a company actually founded, just 10 years ago, on the simple principle of selling sustainable performance products, giving contemporary industry a new way to do business, and offering today’s consumer a new choice,” Guido explains.

“And this early bet on environmental performance is clearly paying off.”

The prestigious nomination for the award— recognizing visionary executives of companies, financial institutions, and advocacy groups that have demonstrated an exemplary commitment to the pursuit of sustainability by embedding environmental and social performance in the organizations’ competitive strategy—has capped NatureWorks’ highly successful Ingeo Earth Month celebration this past summer.

Inspired by the United Nations Earth Day, the month-long event involved taking the company’s Ingeo Innovation Galleries showcase of low-carbon consumer product innovation to three locations in the U.S.—New York, Minneapolis and Boulder, Colo.—as well as to the international

A sampling of packaging products made from Ingeo biopolymers derived from corn starch.

interpack and Chinaplas exhibitions, in Germany and China respectively.

Supported by major leading global ‘ambassador’ brands and retailers—including Bioserie, CocaCola, Danone, Earth’s Best, Electrolux, Elements Naturals, Frito-Lay, Henkel, Shiseido, Stonyfield, Target and Walmart—the seventh annual roadshow was the most successful one yet, according to NatureWorks president Marc Verbruggen.

“We created real interest and awareness around innovative and sustainable product innovation and have gathered the support of a number of leading organizations in the field, including LOHAS, Climate Action and European Bioplastics,” states Verbruggen, relating broad interest generated by the display of hundreds of everyday consumer product made with Ingeo fibers, ranging from plastic beverage cups to iPhone covers.

“Naturally, we are very honored by the nomination as a 2011 Leader of Change as well,” says Verbruggen.

ROBUST GLOBAL GROWTH FORECAST FOR GREEN PACKAGING PRODUCTS

While packaging sustainability is often thought “Demand for reusable packaging will be boosted largest single national green packaging market in of as a fairly new movement limited mostly to by an acceleration in global manufacturing the world “by a wide margin,” says the report, rich industrialized nations, a new study from activity,” the report adds, “and degradable packwhich also identifies Germany and Japan as large market researchers The Freedonia Group, Inc. aging will continue to see the fastest advances in but “generally mature markets” with relatively of Cleveland, Ohio, predicts the global demand demand, but will only account for approximately slow demand growth. for green packaging products to rise by 5.7 per one per cent of the WORLD GREEN PACKAGING DEMAND cent annually in coming years to reach US$212 overall green packaging US $Billion % Annual Growth billion by 2015, with the world’s emerging econmarket through 2015.”

2005 2010 2015 2005-2010 2010-2015 omies playing a key role in that growth.

Accounting for 23 Green Packaging Demand 128.8 160.8 211.8 4.5 5.7 “Overall, some of the fastest growth will be per cent of global sales North America 38.4 44.6 54.3 3.1 4.0 seen in Asia, specifically in India, China and of green packaging in Western Europe 36.6 41.5 50.8 2.5 4.1 Indonesia,” says The Freedonia Group report, 2010, the U.S. will Asia/Pacific 40.6 55.8 79.1 6.5 7.2 which groups green packaging into three broad continue to remain the Other Regions 13.2 18.9 27.6 7.5 7.9 Source: The Freedonia Group, Inc. categories to encompass recycledEriez_VibAd-CanPack911_Layout 1 8/23/11 2:19 PM Page 1 content, reusable and degradable packaging products.

“Other developing countries such as Russia, Turkey, Brazil and Mexico are also expected to see healthy gains,” the report states.

Metal While recycled-content packaging Detectors & X-Ray Inspection will remain by far the largest type of Eriez’ New Vibratory Inspection Conveyors green packaging throughout the foreOur new Dual Inspection Vibratory Conveyors offer precise product control and uniform coverage giving cast period and beyond, according to hand inspectors easy visual recognition of imperfect the World Green Packaging study, its product or foreign objects.

Features include: growth rates will be held back by the • Vibratory action rotates Vibratory and flips product Screeners maturity of key recyclable packaging • Easy visual inspection products such as metal cans and glass • Precise product control • Reduced noise containers.

• Safe operation with no “Gains in recycled-content packrotating parts or lubrication • Sanitary wash down Magnetic aging will be supported by increased • “Green” low energy consumption Separators collection activity and processing capacity, coupled with greater use of recycled-content packaging by firms seeking to demonstrate environmental responsibility and differentiFREE! Vibratory Selection Guide ate their products,” the report notes. & How-to-Use Brochures See us at Booth C-1208

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12 • WWW.CANADIANPACKAGING.COM

CANADIAN PACKAGING • FALL 2011

COVER STORY

THE PERFECT CUT Poultry processor breaks out of the box with packaging line automation and one-piece corrugated cartons

BY ANDREW JOSEPH, FEATURES EDITOR PHOTOGRAPHY BY COLE GARSIDE

C

laiming perfection is not a mere idle boast for folks at Perfect Poultry Inc., but rather a daily pursuit of operational and packaging excellence that has enabled the Torontobased chicken processor to spread its wings at a very impressive pace despite some early turbulence and setbacks.

And if breaking into the highly-competitive business right at the peak of the Avian Flu epidemic back in 2004 may have seemed like a slight case of irrational exuberance at the time of a nationwide shortage of edible birds, it seems more like a stroke of genius today in light of the upstart’s steady rise through the industry ranks, especially in the challenging economic climate of the last few years.

“Hey, everybody’s gotta eat, even during these tough economic times,” says company co-owner and president Danny Rother, who founded the further processing operation jointly with his old pal Ian Segal, who oversees sales and purchasing.

“Once the Avian Flu crisis was over and we were able to ensure a steady supply of poultry, our business has grown steadily every year since,” Segal told Canadian Packaging on a recent visit to the

company’s 23,000-square-foot production facility in the city’s north end.

Employing 65 people to process and package fresh chicken drums, thighs, wings and breasts for major grocery chains across Canada, the company is perfectly content to focus on the further processing segment of the business, according to Rother, rather than developing its own consumer brands.

Right Choice “We don’t have our own brands, and it was a conscious decision,” explains Rother. “We knew from the start that the poultry market is a very tough one, with many popular, respected and big-name companies involved, so we thought it might be a better business if we became a further processor, who also did the packaging on-site.

“What we do is ensure that we cut up the chickens into whatever cuts the customer’s order calls for,” he adds, “while ensuring we only supply the best chicken out there, which has been processed in a perfectly safe and clean environment.”

To back up that premise, the Perfect Poultry plant became a HACCP (Hazard Analysis Critical Control Points)-certified facility almost right from the outset, according to Segal.

“Being HACCP-certified lets our customers

The recently-installed POPLOK tray-erector from Eagle Packaging Group enables the plant’s secondary packaging operations to handle an avergae of 10 cartons per minute using the new one-piece, die-cut corrugated cartons (inset) supplied

by Atlantic Packaging Products.

SEPTEMBER 2011 • CANADIAN PACKAGING

Holding this year’s PAC Sustainability Competition Award trophy in his hands, Perfect Poultry co-owner Ian Segal is flanked (from left) by Roger Keeley, director of marketing for Atlantic Packaging Products; Perfect Poultry co-owner Danny Rother; and Atlantic Packaging sales representative Ken Fleming.

know that along with providing a high-quality product, we are also very serious about providing a safe product for the consumer,” says Segal, pointing out that cutting corners or doing just a bare minimum to get by is just not part of the company’s hardworking culture and philosophy.

“While it is true that we are always looking to streamline our production line in order to save time and money, we have absolutely no interest in cutting corners in any which way,” asserts Segal.

“What makes this company a successful one is our competitive nature, our ongoing quest for efficiency, and our ability to always look after our customers’ needs by going that extra mile for them.

“We often have short turn-around times on orders, where a customer will call us up and tell us they need a certain product now,” he says, “and we always manage to get it done for when they need it.”

Although Perfect Poultry operates on an eighthours-a-day, five-days-a-week basis, overtime and extra shift are not a rare occurrence at the Perfect Poultry plant, according to Segal.

“We work until the job is done,” he proclaims.

Continues on page 14

A close-up view of pneumatic components incorprated inside the POPLOCK tray erectro to enable quick and gentle handling of the cartons’ flaps.

WWW.CANADIANPACKAGING.COM • 13

COVER STORY

A Perfect Poultry plant employee monitors a Bizerba weigher installed on the facility’s production line.

THE PERFECT CUT Continued from page 13

“We don’t stop until the orders are filled.

“I think it’s our work ethic and attention to detail that has helped spur Perfect Poultry to its current level of success,” he reasons, “and since our worth ethic isn’t going to change, we expect we will continue to remain a successful and growing company.”

That also means making continuous process improvements in all of the plant’s operations, says Segal, citing a recent project focused on automating the plant’s secondary packaging operation— namely the placing of trays filled with fresh chicken cuts into the corrugated shipping cartons.

“Up until recently, we had five employees hand-

Every product packaged at the plant is conveyed past a S+S metal detection system to ensure product integrity.

building cartons for us,” Rother recalls.

“It was a very time-consuming chore, and while it was working, it was not going to allow us to progress to the next level of production efficiency.”

To automate the process, Perfect Poultry sought advice from the Toronto-based corrugated packaging products manufacturer Atlantic Packaging Products Ltd., a long-established supplier of corrugated secondary packaging solutions for the food-and-beverage industries operating 20 manufacturing, warehousing and distribution facilities across Canada.

“We were very excited about working with Perfect Poultry to improve their packaging operations,” says Atlantic Packaging’s corporate director of marketing Roger Keeley.

An Alpha 86 HS labeler. from Weber ensures quick and precise label placement onto the passing packages.

Piece of Mind “Before we became involved, Perfect Poultry had a two-piece carton and an assembly line, with a lot of people manning it, that just wasn’t as efficient as it could be.

“So we had our sales consultant Ken Fleming come in and take a look at the cartons they were using,” Keeley recounts, “and he discovered that if Perfect Poultry decided to utilize a one-piece, diecut carton, then Atlantic Packaging could help them save on materials and improve their throughput.”

Trays of product move past a Markem-Imaje inkjet coder to have lot data and product codes applied.

A recently-purchased ULNA Galaxy high-speed wrapping machine awaits its turn on the second production line currently being installed at the Perfect Poultry plant.

An Emplex bag sealer is to seal up pouches of various-sized chicken cuts.

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CANADIAN PACKAGING • SEPTEMBER 2011

30

COVER STORY Designed by Atlantic Packaging, the new onepiece boxes were not only engineered to help the plant save time and money, according to Keeley, but also to maintain optimal product protection and presentation.

As evidenced by the Silver Award won at this year’s PAC Sustainability Competition Awards of PAC–The Packaging Association this past spring, the new one-piece boxes more than merely fulfilled the plant’s expectations.

“This design enabled Perfect Poultry to go from a traditional two-piece poultry box to a one-piece carton with great success,” says Fleming. “Instead of hand-erecting thousands of units per day with four to five people, this customer went to a twoman crew operating a carton erector.”

Made from 100-percent recycled fibers and utilizing C-Flute liner for better stacking capabilities, the new one-pice, die-cut boxes combine impressive features such as hinged lids, vent holes and easy-lock closures to provide an optimal secondary packaging solution for Perfect Poultry’s requirements, according to Fleming.

Moreover, the one-piece boxes proved to be a perfect match for the new high-speed POPLOK case-erector—manufactured by the Miami, Fla.-based Eagle Packaging Group LLC and supplied via the Burlington, Ont.-based systems integrator Kraken Automation— which was installed at the plant in February of 2001.

Designed to run virtually any type of self-locking tray with or without a lid, from two-sided tucks to fivesided tucks, the new case-erector provided “a no-problem, hasslefree operation right from box one,” according to Rother.

Controlled with an Omron PLC (programmable logic controller) and equipped with a color touchscreen HMI (human-machine interface) for user-friendly operation, the POPLOK machine employs standard Venturi vacuum technology for quick and gentle handling of the cartons’ f laps, with its interlocked safety doors helping ensure

a completely safe working environment for the machine operators.

Other equipment utilized at Perfect Poultry includes: a Bizerba weigher; a DLS tunnel metal detection unit from S+S Inspection Inc. (powered by a Boston Gear motor manufactured

by Altra Industrial Motion, Inc.); an Alpha 86 WS model labeler from Weber Packaging Solutions, Inc.; two high-speed Galaxy traywrappers from ULMA Packaging; a Corr-Vac vacuum sealer manufactured by M-Tek, Inc.; and an S8 C2 model small-character inkjet coder from Markem-Imaje.

“Becoming better automated has been very helpful for us,” says Rother, adding the company is currently in the process of installing a second production line at the facility to respond to growing production volumes.

“Not only has it allowed us to work with a better

corrugated package and a tray-erector that saves us time and makes us more efficient,” he sums up, “but we also feel confident that we will be able to service our customers more efficiently.

“It all seems perfect to me.”

For More Information: Atlantic Packaging Products Ltd. PAC—The Packaging Association Kraken Automation Eagle Packaging Group LLC Omron Canada, Inc. Bizerba Canada Inc. S+S Inspection Inc. Altra Industrial Motion, Inc. Weber Packaging Solutions, Inc. Harpak-ULMA Packaging LLC Markem-Imaje International

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ICING ON THE CAKE Laser coder a adds a sweet finish to dessert maker’s product packaging know-how

ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY CHRISTOPHER GRABOWSKI

T

here’s nothing quite like having your cake and eating it, but it would certainly be a stretch to suggest that life is just one breezy cakewalk for folks working at the 45,000-squarefoot The Original Cakerie Ltd. production facility in Delta, B.C. Not when you’re running f lat-out, 24-hours-aday, six-days-a-week to produce over 150 SKUs (stock-keeping units) of high-quality cakes, dessert bars and other such sweet decadent creations sold across North America by leading supermarket chains like Costco, Kroger, New Albertsons and Save On Foods & More, along with specialty frozen-food stores such as M+M Meat Shops.

Founded on the Vancouver Island in 1979 by Doug McFetridge and Kent Norris, the company has come a long way since its humble early days of operating out of a tiny 400-square-foot bakery— today ranking as the largest privately-owned dessert manufacturer in Canada, according to special products manager Ray McFetridge.

“In fact, The Original Cakerie is a leading manufacturer of European-style frozen-sheet cake desserts in both Canada and the U.S.,” McFetridge told Canadian Packaging in a recent interview, explaining the company’s relative anonymity that seems to belie its prominent marketplace status.

“It’s very true that many consumers have probably eaten one of our cakes, but have absolutely no idea who The Original Cakerie is because there is no company brand as such,” McFetridge relates.

“What we do is create cakes for our retail customers who resell them to consumers at their own shops.”

It’s a formula that has worked sweet wonders for The Original Cakerie, which had undergone numerous expansions at its British Columbia operations, according to McFetridge, while recently opening up a brand new $40-million, 140,000-square-

foot production facility in London, Ont., to improve its service capabilities for the eastern Canada and U.S. customers.

McFetridge relates that all of the company’s desserts are made using only pure all-natural products—with no artificial f lavors or coloring—in accordance with strict, European-style focus on craftsmanship and quality to produce exceptionally upscale, gourmet-quality desserts such as: • Tall 12- and 16-inch layer cakes made in cut or uncut half-sheet formats; • Moist single layer dessert cakes, including the best-selling Triple Chocolate Fudge, Maple Chocolate Mania, Vanilla Caramel Swirl and Country Carrot recipes; • Single-sheet dessert bars, including the popular Nanaimo Bars and Lemonburst Macaroons; • The tiger-striped Triple Chocolate Chunk Brownie, produced in uncut sheet format.

Relentless emphasis on product and process innovation provide The Original Cakerie with a key competitive edge in the marketplace, asserts McFetridge, citing the company’s innovative combination and variety packs that combine four different single-sheet dessert bars and/or single-layer cakes in one convenient package.

“The Original Cakerie continually pioneers new ideas and directions to develop innovative new products to meet the present and future needs of our customers and their customers—the consumers,” McFetridge proclaims.

Best in Class

“And what allows us to provide our customers with the best quality and value possible is our commitment to ongoing research-and-development, coupled with our dedication to using the best production technology we can finds,” he adds.

A fine example of money being placed back into the company is its recent purchase of four new 3320 model laser coders manufactured by Videojet Technologies Inc. to mark important information on the corrugated cartons used to package the finished desert products, one per box.

McFetridge says The Original Cakerie first purchased three 3320 model laser coders two years ago at its London plant.

“I recognized that it is a very cost-effective piece of equipment that was able to consistently produce a quality image for us,” notes McFetridge, who was instrumental in overseeing the equipment purchase and production f low of A close-up (inset) and finished result of the a Videojet Technologies 3320 laser the London plant durcoder applying product data and lot code information to a corrugated carton of ing its initial set-up and strawberry shortcake dessert produced by The Original Cakerie at its Delta facility. deployment.

“As such, when the

16 • WWW.CANADIANPACKAGING.COM

opportunity arose in 2010 for us to update out coders here at our BC facility, I jumped at the chance to add a Videojet 3320 laser coder.”

The Original Cakerie uses the Videojet 3320 laser coders to mark a fair bit of information—between 100 and 120 characters, including the product’s name in both English and French, the date code detailing when and where it was produced, and Kosher data—applying the coded message to two sides of the product’s corrugated package.

And it’s not just that the coding is now consistent and clear, but according to Videojet, the bakery has even cited one-year savings of $30,000 compared to the printing method it previously used.

McFetridge says that as the bakery redesigned its packaging to better accommodate all of the data it wanted on the packaging, it also decided to maintain a small footprint for inkjet marking.

“This allowed us to use either inkjet or laser marking on the same package,” explains McFetridge.

“This also meant that the transition to laser coders was quite easy for us.”

Known as the fastest laser coder in its class, Videojet notes that its 3320 coder creates consistent, crisp marking even on high-speed production lines, and can easily work with any type of permanent marking requirements consisting of variable data onto virtually any type of substrate, such as corrugated, glass, rubber, labels and plastic.

Specifically designed for reliability and minimal operating costs—there are no conventional consumable costs for inks, compressed air or solvents, and it has an air-cooling system to prolong its laser tube life—the Videojet 3320 laser coder provides the user with thousands of hours of virtually maintenance-free operation offering standard linear and 2D bar codes, expiration dates, batch and lot codes, serial numbers, symbols, and manufacturer names and logos up to 1,300 characters per second.

Housed within IP-54-rated stainless steel, the coder is easy to operate, offering control via a handheld device or by an on-line external method such as a PLC (programmable logic controller), PC or a host computer with Ethernet, USB or RS232/422, and it employs easy-to-use Windows-based SmartGraph software that also provides multiple

CANADIAN PACKAGING • SEPTEMBER 2011

PRODUCT ID NOW

An employee at The Original Cakerie’s 45,000-squarefoot facility places a corrugated lid atop a dessert box.

Corrugated containers of cakes pass through a Videojet Technologies model 3320 laser coder to have the product’s name and date code information applied.

A Kallifass fully-automatic, continuous-motion side sealer Universa 500 SERVO shrinkwrapping machine provides the perfect wrap to protect The Original Cakeries’ baked desserts during transport.

password-protected security.

And while The Original Cakerie utilizes the coder on a more linear production line, the 3320 has been designed to fit into crowded or tight spaces, capable of performing a 0-degree straight output or a 90-degree laser output, where the application head can be detached and positioned for intricate marking jobs.

“We have been very happy with the quality of output from our Videojet coders,” says McFetridge.

“There’s no ink consumables, it provides a nice clean copy that is better than what we previously had with ink, and we received some great help from Videojet with the startup, as well as their ongoing service.”

McFetridge credits the bakery’s dedication to constantly updating its technology for enabling it to maximize its automation technologies to not only save on time and money, but also to provide a better product, citing the addition of a custom-

SEPTEMBER 2011 • CANADIAN PACKAGING

designed f lash freezing spiral conveyance system that ensures consistency and freshness in all its desserts.

McFetridge is also keen to applaud the dedication and work ethic of the company’s employees, many of whom have been with The Original Cakerie for over 15 years.

“Our success is attributed to incredibly delicious desserts made by exceptionally committed employees and on-going research into creating products our customers want,” says McFetridge.

“Our employees are our greatest strength.”

He adds that customers can also rely on The Original Cakerie’s dedication to quality control, as it follows the Good Manufacturing Practices protocol, is HACCP (Hazard Analysis Critical Control Point)compliant, and is moving toward being certified by the BRC Global Standards for food safety by the end of this year.

With all of the company’s high-end produc-

A 12.1-inch AFL-12A touchscreen manufactured

by IEI Technology Corp. allows employees control of the Videojet Technologies 3320 laser coder.

tion line equipment and innovative product recipes and employees, McFetridge says the bakery will always continue to raise the bar in delivering innovative products for its large customer base without sacrificing the company’s core values.

“There are many companies that try to imitate us and our products,” sums up McFetridge, “but the ‘Original’ is still the best.”

For More Information: Videojet Technologies Inc. Kallifass Packaging Machinery Inc. IEI Technology Corp.

425 426 427

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Umberto Sabatini, President, Sabatini’s Gourmet Foods

Carole-Ann Hayes, President, Ontario’s Own

LOCAL LOYALTIES Ontario co-packer keeps things pure and simple for a fast-growing brand of locally-sourced soups and sauces

ANDREW JOSEPH, FEATURES EDITOR PHOTOS BY COLE GARSIDE

K

eeping things pure and simple seems to come naturally for Carole-Ann Hayes, president of a fast-growing Ontario producer of high-quality soups, sauces and preserves made exclusively from locally-grown fruits and vegetables under the expert guidance from one of the country‘s best-known celebrity chefs.

Since starting up in 2009 under The Great Ontario Food Company banner—better known as Ontario’s Own after the filing of a formal ‘doing business as’ request—the Toronto-headquartered company has quickly acquired a knack and growing industry reputation for its ability to source locallyproduced food ingredients captured at the peak of their freshness to develop a mouthwatering array of soup mixes, stocks, purées, chilis and other wholesome creations with an unmistakable ‘home-made’ taste and texture profile.

Home Base “We did not want to call them ‘home-made,’ because we think this is now a much-abused term,” says Hayes. “We prefer to call them ‘lovingly prepared’ instead.

“That’s why we decided to use one of Canada’s top chefs, if not the top chef, to work with us on our plan to support Ontario’s family farms and local economies by offering foods that are grown close to home.”

Along with marketing specialist Hillary Graham, Hayes recruited Dan Donovan—a renowned chef who had recently worked as the executive sous chef at the Royal Ontario Museum in Toronto—as the company’s product developer.

According to Hayes, the fact that Donovan had learned the art of cooking as an apprentice to the world-famous celebrity chef and restaurateur Jamie Kennedy, who also happens to be a vocal supporter Co-packer Sabatini’s Gourmet Foods helps procure only the best vegetables from select local farms for the Ontario’s Own brand of soups.

20 • WWW.CANADIANPACKAGING.COM

Ontario’s Own soups, sauces and preserves are co-packed at the Sabatini’s north Toronto facility.

of using locally-grown and produced food products, made him a natural fit for the company’s ambitious plans and vision.

“The first thing we did was contact Jaime Kennedy to help us create the recipes,” recalls Hayes. “We were excited to work with Jamie since he was championing a cause we could really sink our teeth into, and he knows how to create authentic but simple dishes, which in some cases would be considered comfort food.”

Adds Hayes: “Jamie has an iconic status with local farmers because while he always creates great meals and it is always done with an eye towards supporting the local farmers, which is something that we strive to do with Ontario’s Own to make it unique in the marketplace.”

At the moment, Ontario’s Own is using Jamie Kennedy recipes for marketing three of its popular product lines: Chicken Noodle Soup, using Rowe Farms-supplied chicken; and Sauce Bolognese and Chili con Carne, with both products using tomatoes supplied by the Thomas Utopia farms.

Other products currently marketed under the Ontario’s Own brand label include: • Tomato Soup, using tomatoes grown in the province’s southwestern-based Essex County; • Roast Carrot Soup, using carrots grown at Carron Farms; • Butternut Squash Soup, using southwestern Ontario butternut squash; • Vegetarian Chili, using Persal Farms black turtle beans; • Chicken Stock, using Rowe Farms chickens; • Vegetable Stock, using Soiled Reputation Farm vegetables; • Tomato Sauce, featuring tomatoes from Kerr Farms; • Peach Puree, using Cherry Lane venture peaches; • Pear Puree, using Andrewes Farm bartlett pears; • Organic Pear Puree, using Filsinger’s Organic Foods & Orchards’ organic orchard pears.

While Hayes says the company’s ultimate goal is to have all of its raw produce grown in Ontario one day, she points out that all Ontario’s Own

CANADIAN PACKAGING • SEPTEMBER 2011

Washed out

Blurring

Uneven lighting

Damaged and warped printing

Badly printed

Scratched

Specularity

Noisy background

Poor focus

Curved surfaces

Thick printing

Finder degredation

Faded

Extreme perspective

Low contrast

Watt International not only designed the labels for Ontarioâ&#x20AC;&#x2122;s Own, but also created the eye-catching look of the overall package that captured the Best of Show honors at the 2011 PAC Leadership competition in Toronto last spring.

brand products already contain at least 98 per cent Ontario-sourced ingredients by weight.

To actually manufacture its products on a commercial scale, the company recruited the services of wellestablished nearby contract food manufacturer and co-packer Sabatiniâ&#x20AC;&#x2122;s Gourmet Foodsâ&#x20AC;&#x201D;a familyowned, 40-employee operation in northern Toronto that co-packs about 300 SKUs (stock-keeping units) of many popular private-label and brand-name food products, including soups, pasta dishes, dips, sauces, and various ethnic-cuisine offerings.

Hayes says Sabatiniâ&#x20AC;&#x2122;s was highly recommended to her by several referrals as reliable, quality-driven third-party manufacturer and co-packer, with a wealth of experience in helping new food products find a place on store-shelves of major supermarkets and independent retailers.

Happy Thoughts â&#x20AC;&#x153;I am happy to tell everyone that Sabatiniâ&#x20AC;&#x2122;s is my co-packer, although in truth I really like to think of them as my partner in this venture,â&#x20AC;? Hayes remarks, adding she is also appreciative of Sabatiniâ&#x20AC;&#x2122;s increasingly helpful role in the actual sourcing and purchasing process. â&#x20AC;&#x153;Ontarioâ&#x20AC;&#x2122;s Own came to us in the summer of 2009,â&#x20AC;? recalls company president Umberto Sabatini. â&#x20AC;&#x153;And while they provided us with the recipes and the shopping list of which farmers to buy the ingredients from, it wasnâ&#x20AC;&#x2122;t long after that I took over dealing with the farmers directly.â&#x20AC;?

Founded by his father Giorgio back in 1975, the company has always managed to maintain unwavering commitment to high-quality produc-

tion methods and keen focus on combining prepared convenience foods with fresh ingredients and authentic taste by utilizing advanced packaging techniques and technologies, according to Sabatini. â&#x20AC;&#x153;When we first opened our doors in 1975 we were operating out of a 3,500-square-foot room, but despite the small size of the operation we were completely dedicated to bringing forth a highquality product with a taste that would bring the customer back for more,â&#x20AC;? Sabatini told Canadian Packaging on a recent visit to the companyâ&#x20AC;&#x2122;s Safe Quality Food (SQF)-certified facility, recently expanded to 16,000 square feet to accommodate the growing business, which also includes production of Sabatiniâ&#x20AC;&#x2122;s own branded products.

Sabatini credits the companyâ&#x20AC;&#x2122;s relatively early embrace of MAP (modified atmosphere packaging) methods and technologies to extend product shelf-life for giving it a strong competitive edge in the co-packing business, and Hayes wholeheartedly agrees. â&#x20AC;&#x153;Although our products contain no preservatives, the way that they use our recipes to make the food and package it provides an unopened jar withâ&#x20AC;&#x201D; depending on the productâ&#x20AC;&#x201D;a shelf-life anywhere from three months for the soups and up to two years for the purĂŠe products,â&#x20AC;? says Hayes.

While most of the products made and co-packed at the plant are packaged in plastic trays, Sabatiniâ&#x20AC;&#x2122;s also utilizes various types of pouches, aluminum trays and glass jars, with the latter being the packaging of choice for Ontarioâ&#x20AC;&#x2122;s Own products. â&#x20AC;&#x153;We like the glass jar look,â&#x20AC;? Haye states, com-

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Motors designed and manufactured by Baldor Electric Company (left) power an ILPRA tray-sealer and a Pack Leader Packaging Systems PL-501 labeler at the Sabatiniâ&#x20AC;&#x2122;s Toronto facility.

SEPTEMBER 2011 â&#x20AC;˘ CANADIAN PACKAGING

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CONTRACT PACKAGING

(Left) A Fortress Technology metal detection system ensures complete product integrity on every product manufactured at Sabatini’s. (Right) Utilizing labels manufactured by Techmark Labels, a Pack Leader PL-501 labeler quickly applies adhesivebacked labels to the Ontario’s Own glass jars.

Workers at the Sabatini’s plant carefully fill jars of Ontario’s Own Sauce Bolognese created from a Chef Jamie Kennedy recipe.

“The white label has simple black lettering combined with bold color photography of the main ingredients, while still presenting the consumer with a large amount of viewing LOCAL LOYALTIES space to see the product inside the glass jar.

Continued from page 21 “It is very sharp-looking; it really stand out on the shelf to grab the consumer’s eye,” Sabatini states. plimenting the high quality-finish of 725-gram glass jars He’s not the only one to think so. made by leading packaging glassmaker Owens-Illinois, At the recent national PAC Leadership Awards competition Inc. (O-I) and supplied to the Sabatini’s plant by Richards of PAC-The Packaging Association earlier this year, the Packaging Inc. along with the lidding.

Ontario’s Own brand pulled off a remarkable double feat— “It presents a more traditional look to our products, one being selected as a Gold Winner in the New Product Launch that actually looks like it comes from a farmer rather than a segment of the Brand Marketing Category and as winner of big conglomerate,” says Hayes, while lauding the inherent the prestigious Best-of-Show PAC Packaging Award, earning recyclability and other sustainability virtues of glass packspecial praise for the product’s positioning as a socially- and aging in general. environmentally-conscious quality brand.

To give the jars a matching complimentary look, Hayes The Sabatini’s plant employs a PL-521 horizontal wrapturned to the services of Toronto-based branding services around automatic labeling machine—manufactured by the specialists Watt International Inc. to create an attractive Taiwan-based Pack Leader Machinery Inc.—to dress up label that would help capture consumer attention at the shelf clear glass jars after filling with the award-winning labels, level, while conveying the branding theme of food being which are f lexographically printed by Burlington, Ont.carefully grown, picked, preserved and delivered in tradbased Techmark Labels on a Scout model narrow-web itional ways—from farmers right to the consumer. press manufactured by Mark Andy, Inc. While Ontario’s Own is still a very young brand, Hayes Farm to Fork says she’s pleased with the fact that it now retails in “When Ontario’s Own first approached us, I knew this was the province of Ontario from as far west as London to a project we wanted to be involved with,” recalls Watt’s Whitelake in the east through select Loblaw and Metro executive vice-president of creative and client services supermarket locations, while becoming a much sought-after Randy Redford. product at many smaller specialty grocers such as Pusateri’s “And after our initial meeting, I decided to take on the Fine Foods, Pusateri Fruit Market, Longo’s, Remark project myself,” says Redford, who played a key role in Fresh Markets, Nature’s Emporium, Garden Basket, developing the brand name, logo and packaging concepts in Michael-Angelo’s Gourmet Foods, McEwan Foods, time for the products’ May 2009 launch.

Organic Garage, Multiple Organics, The Sweet According to Redford, the package labeling created by Potato, Green Earth Organics, Harvest Wagon, The Watt aims to relate the brand’s position as a product that Big Carrot, Summerhill Market, The Health Shoppe, would support local Ontario farmers; provide Ontario famThe Village Grocer, Vincenzo’s and Castlegarth. ilies with better choices; leave “Despite having two renowned For More Information: the smallest environmental footchefs creating recipes, the Ontario’s print possible; and contribute to Own brand really isn’t just about Sabatini’s Gourmet Foods 450 the financial fortunes of local the recipe for us,” states Hayes.

Watt International Inc. 451 farmers, processors, distributors, “The product source, and how PAC - Packaging Association 452 retailers and restaurants. you make the product and package Techmark Labels 453 “I really like how our labels it are equally important to us,” she Mark Andy, Inc. 454 feature the name of the farm concludes. “And Since Sabatini’s Pack Leader USA, LLC 455 that produced the main product helps us do all that—dealing with Owens-Illinois, Inc. 456 ingredient,” says Hayes. the farmers, sourcing our jars, Baldor 457 Adds Sabatini: “All of us at manufacturing the product and Richards Packaging Inc. 458 Sabatini’s really love the labeling. applying the labels—we could not ILPRA spa 459 “It really does make you think of be happier about having them as Fortress Technology Inc. 460 a fresh farmer’s product,” he says. our co-packer of choice.”

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CANADIAN PACKAGING • SEPTEMBER 2011

CANADIAN CONVERTING

From left: Ingersoll Paper Box’ operations manager Jeff Brooks; managing director Sarah Skinner; finishing area leader and production scheduler Kevin Glanzman; Brad Orchard, die-cutting area leader and technical support manager.

Canadian family-owned and operated carton manufacturer Ingersoll Paper Box believes excellent customer service and top-line equipment have allowed it to grow into a well-established and highly successful foldingcarton company.

ALL ABOVE BOARD

Short-run flexibility and personal customer service keep family-owned paperbox manufacturer on solid ground

BY ANDREW JOSEPH, FEATURES EDITOR PHOTOGRAPHY BY COLE GARSIDE

T

he paperboard manufacturing industry has always been a keenly competitive sector made up of ambitious companies playing with razor-thin margins—requiring meticulous attention to detail and ever-changing customer expectations to ensure long-term success—especially in these challenging economic times.

Fortunately for the family-owned Ingersoll Paper Box Co., Limited of Ingersoll, Ont., such harsh realities of life are nothing new.

Since starting out back in 1922 under the Ingersoll Cone and Box banner as a niche producer of icecream cones and boxes, the company has managed to keep earning its special place in the Canadian foldingcarton industry for nearly 90 years through unwavering commitment to top-class customer service, high product quality, and a long-nurtured competence in short-run production, according to the company’s managing director Sarah Skinner, the granddaughter of company founder Robert Skinner.

“We currently manufacture and sell only folding cartons,” says Skinner, explaining that the original ice-cream box business was sold off in the 1930s.

“But in January of 2011 we began manufacturing our own corrugated boxes for our own shipping purposes, and we plan on developing that into a separate business in 2012,” Skinner told Canadian Packaging on a recent visit to the 85,000-squarefoot facility employing 70 people to produce a diverse array of straightline boxes such as reverse tuck, straight tuck and universal bottom; automatic bottoms also known as crashlock; four- and six-corner boxes; and blister cards.

In addition, Ingersoll offers a comprehensive

SEPTEMBER 2011 • CANADIAN PACKAGING

array of services such as computer-aided design (CAD), printing, embossing, folding and die-cutting, relates Skinner, to serve a diverse customer base in the automotive, food, healthcare and pharmaceutical industries—offering f lexible production runs from as small as a few thousand pieces to multiple millions of cartons.

“Our North American customer base has been built around the concept of service,” states Skinner.

“We give the ultimate in customer service, but we also demand the same from all of our suppliers.

“Being a smaller-sized company without a lot of hierarchy and bureaucratic red tape, we have the ability to make the quick decisions and the skill to provide the customer with whatever they require and when they require it,” says Skinner, adding that superior customer service is vital in an industry where there is always someone willing to promise to do a job cheaper.

Says Skinner: “If you know what you are doing and can do it right every time, one-time customers quickly become return customers, as we know that this type of service capability goes a long way in making us who we are.”

Asked to explain the company’s impressive longevity, Skinner is quick to give credit to her dedicated employees.

“They really are a great bunch of people,” she states. “We have a large number of long-term employees who all take their job very seriously: We all have the same goals when we come to work, and we all want to make sure that the customers receive exactly what they are asking for and more.”

Naturally, maintaining those exceptional services and constantly improving the quality of the final product requires continual investment in advanced boxmaking and converting technologies, and Skinner Continues on page 25

An Ingersoll Paper Box employee preforms a routine maintenance check on the company’s new Bobst Expertfold 110 A-2 folder-gluer, said to be the only one of its kind in North America to also run a Braille application system.

WWW.CANADIANPACKAGING.COM • 23

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CANADIAN CONVERTING ALL ABOVE BOARD Continued from page 23

has no hesitation in procuring new machines and technologies from bing-name industry leaders such as the Bobst Group, headquartered in Switzerland.

Just this past May, the Ingersoll Paper Box plant installed a new Bobst Experfold 110 A-2 highspeed folder-gluer that Skinner says replaced some older antiquated equipment, while significantly increasing throughput capacity.

Because the plant already had two other Bobst gluers operating in the same department, there was a minimal learning curve and production slowdown due to the arrival of new equipment.

“The Experfold was set up and running by Bobst within a week, and our guys on the shop-f loor had no problems learning the new features of this machine,” Skinner recalls.

“The Bobst trainers really know what they are doing, and they were very easy to get along with.”

To optimize the new folder-gluer’s performance, the company also purchased a Bobst Handypack GT semi-automatic collection table for collecting and packing cartons, along with a VCX Gluing and Quality Assurance glue system option from Valco Melton—ensuring optimal quality control for the glue patterns and application of the Resicol X-697 Blue adhesives supplied by Halltech Inc. “The machine has notably reduced our initial set-up times, while allowing us to run at a significantly faster speed,” Skinner reveals.

“We know that customers are always going to request shorter and shorter turnaround times, and using the Expertfold allows ourselves the time we need to meet their demands.”

One of the new folder-gluer’s more exciting capabilities, according to Skinner, is its unique Bobst AccuBraille application system for generating onpackage information that can be read by the visuallychallenged consumers, along with a special Braille verification system that is claimed to the only one of its kind currently operating in North America.

To create the Braille messaging on the cartons, a metal band with raised nodules is added to the Expertfold to apply pressure to the metal band as each paperboard carton passes by.

According to Skinner, it is easy to set up and it provides reliable, cost-effective Braille dot definition over the entire length of the run.

After each carton has the Braille messaging applied to it, a Valco Melton CaptorT system uses high-speed CCD (charged-coupled device) camera technology and custom lighting to produce over 10,000 images per second of the carton area.

Utilizing sophisticated image analysis algorithms, the system’s software evaluates the entire image and identifies any specific failures such as a faulty carton, incorrect Braille, or insufficient adhesive.

In addition, Valco Melton’s OT-120 control package is a touchscreen data entry system that uses simple pictograms and market-specific program symbols for very fast set-up and changeover on the Experfold machine, according to Skinner.

“I would say that purchasing the new Bobst Experfold with the inline Braille application and verification system has been our latest and biggest innovation to date,” states Skinner, saying several of the company’s important pharmaceutical clients have provided glowing feedback on the high-quality Braille codes produced with the new technology.

“The old way of applying Braille to packaging has been completely revamped with the Expertfold foldergluer,” Skinner extols. “Until we purchased this system, we had been performing this function via one of our Bobst die-cutters.

“But because of the high tooling costs involved in applying Braille that way, we were looking for an alternative solution, and we were happy to discover that Bobst still had the right solution for us.”

Some of the other notable features incorporated into the Expertfold folder-gluer include a Schneider Electric power and control panel, Baumüller servo motors, and Festo pneumatic components.

Other key production equipment employed at the Ingersoll Paper Box includes:

• a Bobst HandyPack Alpina 110 folder-gluer; • a Bobst Media 100 II gluer; • two Bobst SP 102-SE die-cutters; • a SP 102-E Autoplatine automatic f latbed die-cutter; • two manroland 700 printing presses; • two 3M-Matic case-sealing systems from 3M Company; • a Phoenix Innotech stretchwrapper; • a Marsh PatrionPlus large-character inkjet printers from Videojet Technologies Inc.; • a Mx12 ink formulation and dispensing system manufactured by GFI Innovations, Inc. and maintained by Sun Chemical via Sun’s GFI ink dispensing program, with Ingersoll being the first sheetfed printer to sign up to the program, according to Skinner.

Continues on page 26

A Valco Melton Captor vision inspection system (left) added to Ingersoll Paper Box’s new Bobst Expertfold 110 A-2 folder-gluer checks the veracity of its Bobst AcuBraille application system (right) that embosses Braille language data onto the pharmaceutical packaging.

FOR MORE INFORMATION CIRCLE

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127

CANADIAN CONVERTING

CP_Servolite_July 28, 2011:Layout 2011-07-28 16:33 Festo pneumatics are utilized 1to press paperboard

packaging up against the AccuBraille application system.

A small sampling of finished paperboard cartons produced and printed at the Ingersoll Paper Box facility.

One of two Roland 700 40-inch printing presses utilized by the Ingersoll Paper Box plant to print folding cartons.

ALL ABOVE BOARD Continued from page 25

“Back then a rush order was a rush order just as it is today, and being first-to-market was no less important then than it is now,” she asserts.

“Our reputation as a trusted supplier, and our business itself, has grown directly as the result of the success of our customers’ own success in their markets,” she concludes. “We know, just as they did back in 1922, that our customers depend on us to do the job right and do it right on time—and that’s something that we are always determined to do very well, whatever it takes.”

Says Skinner: “As much as business has changed over I think the demands in 1922 compared to those in the 21st century would all be relative to the time.

Page time, 1

A Phoenix Innotech stretchwrapper stabilizes a load of die-cut paperboard packaging .

High Precision Positioning Technology Beyond Your Expectations

An employee dispenses printing press ink with the easy-to-use, Mx12 ink formulation and dispensing system supplied by Sun Chemical.

For More Information: Bobst Group North America, Inc. Halltech Inc. Valco Melton Schneider Electric Baumüller Nuermont Corp.

Festo Inc. manroland Canada Inc. 3M Canada Company Phoenix Innotech Videojet Technologies Inc. GFI Innovations, Inc. Sun Chemical Caanda Ingersoll Paper Box Co., Limited

ServoLite: A complete control solution that delivers optimum performance for stepper motors. Supporting highly dynamic positioning and precision without any position loss.

461 462 463 464 465 466 467 468 469 470 471 472 473

Commercial Support:

www.festo.ca

1 877 GO FESTO FOR MORE INFORMATION CIRCLE

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Technical Support:

1 866 GO FESTO

CANADIAN PACKAGING • SEPTEMBER 2011

AUTOMATE NOW

NATURAL EVOLUTION

Bionics-based automation technologies promise a wealth of new possibilities for future manufacturing and packaging line efficiencies

BY ANDREAS SOBOTTA

Photos courtesy of Festo, Inc.

F

or today’s manufacturers, being competitive globally means we have to think differently from the way we used to—we need to really start thinking outside the proverbial box.

Unfortunately, what we still see a lot from our customers is the same old obsession with immediate savings. They typically come to us and say, “Here is my process. Can you sell me this part that I have been using for the last 20 years, for a lower price?”

This is the wrong approach because when it comes to providing successful automation, we are not talking about products—we are talking about technology.

That is the mindset we hold dear at Festo AG & Co. KG in Esslingen, Germany, a privatelyowned company that has amassed sales of well over $3 billion since it was founded in 1925.

Today the company has 58 national headquarters supporting 180 countries, with more than one million square feet of production space worldwide.

Continues on page 28

SEPTEMBER 2011 • CANADIAN PACKAGING

WWW.CANADIANPACKAGING.COM • 27

AUTOMATE NOW of a practical application. An application may or may not come later, but itâ&#x20AC;&#x2122;s the actual innovation process that is critically important to Festo.

One of the more interesting things this team has recently developed is the SmartBird (see picture), which is the first time that a flying animal was successfully created without the use of any rotating parts.

NATURAL EVOLUTION Continued from page 27

We employ about 5,000 engineers out of a worldwide workforce of almost 15,000 people, enabling Festo to obtain more than 100 new patents each year.

This high level of innovation is only possible because Festo consistently reinvests 7.5 per cent Taking Flight of its sales into research-and-developmentâ&#x20AC;&#x201D;thatâ&#x20AC;&#x2122;s Our engineers were able to decipher and repliover $200 million in annual R&D spending. cate the f light of a real bird to make the SmartBird, So what are we doing with this R&D spending? which we had f lying around our booth every Naturally, we always try to improve our existing half-hour at the recent Hannover Trade Fair 2011 products and make them last longer, but the comin Germany, the largest industrial trade show in pany has also created an elite team of engineers the world, while also attracting interest from the that is mandated to do nothing else aside from colCanadian Discovery Channel, which will be lectively thinking outside the box. presenting a televised feature on this invention That means thinking first and foremost of what later this year. is possible to do with % # $# #$ ' the existing technology ' % '%! '% & # % '%!#$ !!' # ' that ' "" &&""& & "$ ""$% '"& Shaped like a seagull with a two-meter wing has not been tried beforeâ&#x20AC;&#x201D;without even thinking

Good seal.

span and weighing only about 500 grams, the bird is pre-programmed to f ly all on its ownâ&#x20AC;&#x201D;using real air instead of heliumâ&#x20AC;&#x201D;employing on-board sensors to avoid f lying into walls and controlled by an engineer using a joystick to basically tell the bird to f ly higher or lower, or to sail without f lapping its wings.

So what does this have to do with industrial automation?

Some might say absolutely nothing, while other may say everything.

We like to believe that it is the latter group who are the real visionaries when it comes to automation.

Creating this SmartBird required some groundbreaking work on new control ideas, special highspeed servo motors, and special lower-weight materials to mimic and imitate the birdâ&#x20AC;&#x2122;s f light as it is found in nature.

It is all about bionics, adopting what we find in nature to industrial automation, and a new breed of technologies called mechatronicsâ&#x20AC;&#x201D;a combination of mechanics, electronics and informatics combined together to create custom, functional, optimized solutions for our customers.

Festo stocks about 30,000 products that can be used to make mechatronics solutions, which can be combined to make millions of different variants for motion, movement, transportation, gripping and all other types of applications that can be widely deployed across a whole range of manufacturing and packaging lines.

Todayâ&#x20AC;&#x2122;s customers really need solutions like that to be able to better com-

Perfect seal.

Repak horizontal form-fill-seal packaging machines from Reiser offer the best sealing integrity in the industry. Only Repak machines are constructed with two 4-point lifting stations, which can generate up to five metric tons of closing pressure for reliable sealing and more uniform forming. No matter how complicated your package, Repak will produce it perfectly. For more information, contact Reiser today at (905) 631-6611.

FOR MORE INFORMATION CIRCLE

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28 â&#x20AC;˘ WWW.CANADIANPACKAGING.COM

30

AUTOMATE NOW pete in the future—it’s much more than just about getting cheaper components.

It’s about putting intelligent components together to create innovative systems such as the automatic milk machine that Festo recently helped create for a Dutch dairy producer, who says it has improved its daily output of milk by 20 per cent. Things like that are all about thinking outside the box to create something new.

In simple terms, mechatronic systems basically consist of two parts: energy f low in one direction and information f low in the other direction.

Body of Work Although the system is artificial and highly technical, it is actually inspired by Nature.

The human body itself is really a mechatronic system, which actually works better than any technology out there right now.

The basic system is the skeleton, the muscles are the actuators, the sensors are the nerves and senses, and the brains and spinal chord are the processor.

Nature is a really inspirational force for mechatronic automation, which starts with the investigation of bionic or biological principle, deriving the fundamental principle from it, adapting it into a technical design, and then transfering it to a technical application.

We have followed this path to create many innovative new technologies, such as the Air Muscle, which works similar to a human muscle to actually move the fingers that act as grippers—making it possible to utilize in various food processing applications.

Observing nature also enabled us to create an artificial fish fin, produced on a rapid prototyping system, which

can also be used in various automated assembly and material handling systems to guide product moment in a way that stingrays and other fish use their fins.

But our biggest mechatronic innovation to date is our bionic handling systems inspired by the elephant trunk, which last year won the German Future 2010 award for industrial and technological innovation. (See picture on page 27) What our engineers did was try to recreate the trunk of an elephant, which is a powerful but time-sensitive system using over 40,000 muscle fibers to work as one of the most amazing gripping tools found in nature.

Just like an elephant’s trunk, the robust design of the Bionic Handling Assistant enables safe and precise gripping, with the gripper fingers f lexibly adapting to objects of different shapes and sizes—making the system well-suited for applications involving the sorting and moving of sensitive objects.

Driven by compressed-air chambers, the system moves in three dimensions with 11 degrees of freedom—making in highly adaptable for a broad range of industrial automation, medical laboratory testing, household maintenance and many other applications that could benefit from outside-thebox thinking.

Andreas Sobotta is vice-president of product, market & distribution management with the Mississauga, Ont.based Festo Inc., a leading supplier of pneumatic and electric drive systems, components and controls for industrial automation applications. The above text is an edited version of his conference presentation made at the recent PACKEX Toronto 2011 exhibition this past summer.

For More Information: Festo Inc.

495

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© 2011 Schneider Electric. All Rights Reserved. All other trademarks are property of their respective owners.

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AUTOMATIC TRAY SEALERS HYGENIC - RELIABLE & HIGHLY EFFICIENT With the new Multivac automatic in-line tray sealers, we have combined our industry-leading hygienic design, machine reliability and easy to use control system to offer simple packaging solutions. Our driving design principles focus on resource FRQVHUYDWLRQ DQG SURGXFWLRQ HI多 FLHQF\ ZLWK DELOLWLHV WR FKDQJH tray sizes within 10 minutes. These innovative machines deliver optimal packaging results with air, MAP, skin (VSP), SkinFOIL, foil, FreshSAFE, slicepack and Mirabella applications. In addition, their ground-breaking intuitive user interface makes them simple to operate and to change tools. Our automatic tray sealers are ideally suited for a wide range of applications including: food, medical products, consumer and industrial goods.

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PEOPLE The Food Industry Association of Canada, Toronto-headquartered industry group representing food industry suppliers, brokers, processors, wholesalers and retailers, has announced Philip Donne, president of Campbell Company of Canada, and Frank Donne, president and chief executive officer of Colemans Food Centre, as this year’s recipients of the organization’s annual Golden Pencil award for their respective professional contributions to the Canadian food sector.

Smith

Minneapolis, Minn.-based industrial sensors, safety systems and auto ID technologies supplier SICK has appointed Craig Smith as president of the company’s Canadian subsidiary SICK Ltd. of Richmond Hill, Ont.

Royston, Ga.-headquartered pharmaceutical contract manufacturer and co-packer Pharma Tech Industries (PTI) has appointed Preston Wright as senior director of quality, Wright responsible for quality control and assurance for the company’s both manufacturing facilities in Royston and Union, Mo. Berlin Packaging, Chicago-based supplier of plastic, glass, and metal containers and closures, has appointed Richard Chapman as vice-president of supply chain.

GS1 Canada, Toronto-based supply-chain standards organization for e-commerce applications, has appointed Doris Nessim as vice-president for pharmacy, patient safety and e-health.

SATO Corporation, Tokyo, Japan-headquartered manufacturer of barcode printing, labeling, and EPC/RFID technologies for product ID and traceability applications, has appointed Kazuo Matsuyama as president and chief executive officer, and Gary Krause as vice-president of global marketing and alliances.

Cobourg, Ont.-headquartered Canadian Pallet Council (CPC), a non-profit cooperative pallet pool comprising more than 1,100 companies, has appointed Shawn Lacey, vice-president of logistics and distribution for Metro Ontario Inc., as its new chair for 2011-2012, heading an executive board of directors also comprising CPC’s secretary Belinda Junkin, past chair Brad Henderson of Sobeys Inc.; Doug Saunders of Vincor International Inc.; Clint Sharples of Paramount Pallet Inc.; and Thomas Tomovic of Saputo Dairy Products Canada G.P. ITW Muller, manufacturer of stretchwrapping equipment and stretchwrap films headquartered in Arlington Heights, Ill., has appointed Rob Payne as industry manager, responsible for serving the company’s key OEM (original equipment manufacturer) and systems integrator clients in western Canada and Payne the U.S. TricorBraun, St. Louis, Mo.headquartered supplier of rigid plastic packaging products for personalcare, cosmetics, healthcare, foodand-beverage, and industrial and household chemicals applications, has appointed Jad Darsey as director of sustainability and plastics.

Darsey

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Buffalo, N.Y.-based thermoplastics processor Shuman Plastics, Inc. has appointed Kelli Ropach as international business manager for the company’s Dyna-Purge Division.

Ropach

Perrysburg, Ohio-headquartered glass packaging products manufacturer Owens-Illinois, Inc. has appointed Steve Bramlage as president of the company’s Asia Pacific region.

Jones

Industrial equipment manufacturing group BarryWehmiller Companies, Inc. of St. Louis, Mo., has appointed Dan Jones as vice-president of corporate development.

EVENTS Oct. 3-4

Oct. 19-21

Nov. 9-10

Washington, D.C.: National Food Policy Conference,

by Consumer Federation of America (CFA). At the Capital Hilton Hotel. To register, go to: www.consumerfed.org

Monaco: LUXE PACK Monaco 2011, international exhibition for luxury goods packaging by IDICE MC. At Grimaldi Forum. To register, go to: www.luxepack.com

Montreal: Canadian Waste & Recycling Expo, by Messe Frankfurt USA. At Palais des Congrés de Montréal. To register, go to: www.cwre.ca/RTE1

Oct. 12-13

Nov. 1-4

Chicago: Blow Molding Conference and Exhibits,

by The Society of Plastics Engineers (SPE). At the Chicago Marriott O’Hare. To register, go to: www.blowmoldingdivision.org

Chicago: Process Expo 2011, global food equipment and technology exhibition by the Food Processing Suppliers Association (FPSA). At McCormick Place. Contact FPSA at (703) 761-2600; or go to: www.myprocessexpo.com

Düsseldorf, Germany: COMPAMED 2011, international medical technologies exhibition by Messe Düsseldorf GmbH. At Düsseldorf Exhibition Centre. Contact Messe Düsseldorf North America at (312) 781-5180; or go to: www.compamed.de

Oct. 16-18 Indianapolis, Ind.: ASC Convention and EXPO, by The Adhesive and Sealant Council, Inc. (ASC). At JW Marriott Indianapolis. Contact ASC at (301) 986-9700; or go to: www.ascouncil.org

Nov. 16-18

Nov. 22-23

Nov. 8-10

Berlin, Germany: European Bioplastics Conference.

At Maritim proArte Hotel. To register, go to: www.european-bioplastics.org

Munich, Germany: ICE Europe 2011, international converting exhibition (ICE) by Mack Brooks Exhibitions Ltd. At Munich Trade Fair Center.

To register, go to: www.ice-x.com

Nov. 26-28 Milan, Italy: SIMEI (International Enological and Bottling Equipment Exhibition). At the Fiera Milano exhibition center. To register, go to: www.simei.it

Introducing the first wireless and batteryless pushbutton that can be used worldwide

Nov. 28-30 Paris, France: Sustainable Cosmetics Summit, conference by Organic Monitor. To register, go to: www.organicmonitor.com

Harmony XB5R mounts instantly and is globally compatible, enhancing mobility of operations anywhere in the world

Nov. 29 - Dec. 2 Shanghai, China: Labelexpo Asia 2011, labeling technologies conference and exhibition by Tarsus Group plc. At Shanghai New International Expo Center. Contact Camilla Colborne via email ccolborne@labelexpo.com; or go to: www.labelexpo-asia.com

Dec. 6-8 Cologne, Germany: Thin Wall Packaging 2011, international conference by AMI. At the Maritim Hotel. To register, go to: www.amiplastics.com Harmony XB5R transmitter

2012

Harmony XB5R receiver

Jan. 24-27 The innovation built into the Harmony XB5R pushbutton benefits everyone: easy set-up for you, improved mobility of operator and equipment for your customers.

TM

Discover the rest of the Harmony family

Easier for you Thanks to its unique wireless technology, the Harmony XB5R requires no cabling, saving you time and money with every installation (up to a 20% reduction in overall installation costs compared to hard-wired solutions). Plus, its 2.4 GHz radio frequency makes it suitable for use anywhere in the world without fear of creating interference with other wireless devices, allowing you to ship anywhere in the world with confidence and giving your customers the ability to unlock the full potential of your machines and applications wherever they might be.

Harmony XB5 Ø 22 mm plastic

Harmony XB5 Ø 22 mm plastic

Easier for your customers, too

Moscow, Russia: Upakovka/Upak Italia, packaging technologies exhibition by Messe Düsseldorf GmbH. Concurrently with the Interplastica 2012 international trade fair for plastics and rubber. Contact Messe Düsseldorf North America at (312) 781-5180; or go to: www.mdna.com or www.upakovka-upakitalia.com

Feb. 8-9 Paris, France: Aerosol & Dispensing Forum 2012, trade show and conference by Oriex Communication. At Paris Espace Champerret. Contact Jonathan Ouziel at +33 1 48 91 89 89; or via email jouziel@oriex.fr

They will love Harmony XB5R for its robust design and freedom of mounting, making it especially useful on equipment such as conveyors and mobile devices.

And, thanks to the battery-free design, they’ll never have to worry about replacing or recycling batteries and can benefit from the uninterrupted availability of their operations.

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Feb. 28 - March 3

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Harmony XB4 Ø 22 mm metal

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Visit SEReply.com Key Code g566v ©2011 Schneider Electric. All Rights Reserved. Schneider Electric and Harmony are trademarks owned by Schneider Electric Industries SAS or its affiliated companies. All other trademarks are property of their respective owners. 998-4551_GMA

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Milan, Italy: IPACK-IMA 2102, international processing and packaging exhibition by Ipack-Ima Spa. At the Fiera Milano exhibition center. To register, go to: www.ipack-ima.com

CANADIAN PACKAGING • SEPTEMBER 2011

FREE PRODUCT INFORMATION

NOTES & QUOTES

For further information on either advertisements or editorial in this issue, please circle the appropriate numbers below.

Once youâ&#x20AC;&#x2122;ve filled out your contact information, fax this form back to us at: 416.510.5140

101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 New GFTC permeation testing lab boasts MOCON oxygen and moisture permeation testing equipment.

Â&#x201E; The Guelph Food Technology Centre (GFTC) has commenced operations of its newly-built certified permeation testing labâ&#x20AC;&#x201D;equipped with cutting-edge equipment supplied by the Minneapolis, Minn.-based MOCON, Inc.â&#x20AC;&#x201D;to allow food-and-beverage manufacturers to conduct advanced material and finished f lexible package testing procedures on the highly-sensitive Ox-Tran oxygen and Permatran moisture permeation units across a broad range of specific humidity levels and temperatures. â&#x20AC;&#x153;Our partnership with the well-respected GFTC will now enable Canadian food and beverage brand-owners to have access to the gold standard in permeation testing in their own backyard,â&#x20AC;? says Alan Shema, MOCONâ&#x20AC;&#x2122;s product manager for consulting and testing services. Adds GFTC manager of packaging and labeling services Carol Zweep: â&#x20AC;&#x153;GFTC is a global leader in food safety, training, quality and technical solutions, and upgrading our capability as a MOCON-certified lab is just one more way we can offer leading-edge services to our members.â&#x20AC;? Â&#x201E; Cincinnati, Ohio-headquartered MultiColor Corporation (MCC) has reached an agreement to acquire York Label Group in a US$356-million deal takeover that would make Multi-Color the largest U.S. producer of pressure-sensitive, cut-and-stack, inmold, shrinksleeve and heat-transfer product labels for the food-and-beverage, home and personal-care, wine-and-spirit and specialty consumer markets with an esimated US$640 million in annual revenues.

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IMPORTANT: Please complete the following questions What is the primary business at your location?

Which of the following do you plan on purchasing within the next 12 months? Â&#x2026; Advesives Â&#x2026; Checkweigher Â&#x2026; Machine Vision Â&#x2026; Adhesive Applicator Â&#x2026; Colour Label Printer Â&#x2026; Metal Detector Â&#x2026; Bar Code Equipment Â&#x2026; Conveyors Â&#x2026; Modified Atmosphere Â&#x2026; Capper Â&#x2026; Filler Packaging Machinery Â&#x2026; Cartoners Â&#x2026; Ink Jet Equipment Â&#x2026; Palletizer Â&#x2026; Case Packer Â&#x2026; Intermediate Bulk Containers Â&#x2026; Pallets Â&#x2026; Case Sealer Â&#x2026; Labeler Â&#x2026; PLCâ&#x20AC;&#x2122;s, Sensors, Controls Approximate number of employees?

Is this company a: Â&#x2026; Package User Â&#x2026; Custom Packager Â&#x2026; Package Maker Â&#x2026; Supplier

Â&#x2026; Print & Apply Label Applicator Â&#x2026; RFID Equipment Â&#x2026; Robotics Â&#x2026; Scales & Weighing Equipment Â&#x2026; Shipping Containers Â&#x2026; Shrink Film Â&#x2026; Shrink Wrapper

Â&#x2026; Strapping Equipment Â&#x2026; Stretch Wrapper Â&#x2026; Stretchwrap Film Â&#x2026; Shipping Containers Â&#x2026; Tape Â&#x2026; Vacuum Packaging SEPTEMBER 2011

ADVERTISERSâ&#x20AC;&#x2122; INDEX R.S. NO. 101 102 103 104 105 106 107 136 108 109 110 111 112 113 114 115 116 117-122 123 130-135 125,126 127 128 129

ABB Flexible Automation Atlantic Packaging Product Ltd Balluff Canada Inc Bobst Capmatic Cognex Eckert Eagle Eriez Festo Flexlink Systems Canada Intelligrated Krones Machinery Inc Markem-Image Ltd Multi-Vac Owens Illinois Premier Tech Systems Quick Label Robert Reiser & Co. Inc. SEW Eurodrive Co. of Canada Schneider Electric Valco Melton VideoJet Technologies Canada Weigh-Pack

PAGE 33 4Â Â Â Â Â Â Â Â 22Â 24Â Â 6 21 14 OBC 11 26 9 7 10 15 30 18,19 8 2 28Â Â Â 35Â Â Â 29,32 25 3 36

â&#x20AC;˘ Qty 2. Complete Nail Polish Filling & Pack Lines â&#x20AC;˘ Kalish 36in Stainless Steel Turn Table K21 â&#x20AC;˘ Sollas Auto Cellophane Overwrapper 17-100 â&#x20AC;˘ Lepel Heat Induction Sealer, Model TR300A â&#x20AC;˘ Visual Pak 6 Stn Blister Heat Sealers â&#x20AC;˘ Unused Jet Heat Tunnel, Model BS-4535LA â&#x20AC;˘ Bivans Convey-O-Mat 54L & Bivans Tuck-O-Mat 82 â&#x20AC;˘ Skin Packaging Machine, Model TB390 â&#x20AC;˘ New & Used 3â&#x20AC;&#x2122;-21â&#x20AC;&#x2122; Stainless Steel Conveyors â&#x20AC;˘ 3M-Matic Top & Bottom Case Sealer 77R â&#x20AC;˘ New Net Weigh/Fillers (customizable) â&#x20AC;˘ Image Ink Jet Coders 1000 S8 & Jaime S8-C2

Is it possible to work 24/7?

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SAME BUT DIFFERENT PACKAGING A REAL EYEFUL

S

o, the summer has come to an end for yet another year to close out a season of fun and travel, some of it across the border to the U.S. As many Canadian consumers know, there has probably never been a better time to do some cross-border shopping than these days, with the mighty Canadian buck making many everyday products cheaper than ever in recent memory.

So in pursuit of some welcome savings, I had come across many products I use at home that are also commonplace in the U.S., albeit with some fairly intriguing differences in packaging—and not solely on the account of having no French text on them.

ground appearance—such as the use of color gradient arcs on Canadian package and streaks and arrowheads on the American one—but they are subtle enough to avoid any brand confusion.

What’s really surprising here is the difference in packaging lexicon: a ‘Convenience Pack’ for the Canadian box, but a ‘Great Value Combo Pack’ for the American one. Even more surprising is the difference in dosage. Both boxes offer 16 NyQuil capsules, but in Canada we get only 24 DayQuil capsules compared to 32 in the U.S.—translating into only three days’ worth of DayQuil in Canada, compared to four days down south. Does it really take our American friends an extra day to recover from a cold or f lu? Just wondering.

My biggest surprise was the U.S. take on the good ol’ Kraft Dinner, which up here is made by the Toronto-based Kraft Canada Inc., but marketed under a more plain name of Macaroni & Cheese Dinner by Kraft Foods Global Inc. of Northfield, Ill. While the box dimensions and color schemes are the same for both products, the labeling is worlds apart. The front of the Canadian version bears the ‘Gotta be KD’ branding slogan and a notable green box promoting it as a ‘Sensible Solution’ and a good source of calcium, iron and protein, while the back of the box employs very legible font size to reveal the the ingredients and dietary information. Each side panel features cooking instructions printed in either English or French, with stylized graphics of a microwave, a stove and a cheese pack directly below.

The front of the American box does a clever job of shaping a a macaroni noodle image into a Happy Face-like smile, with the accompanying tagline ‘smmmile, it’s the cheesiest’ emblazoned in extra large font size on the front of the box.

Here’s another interesting difference: the Canadian version is a 225-gram, four-serving box. whereas the American counterpart is marketed as a 206-gram, three-serving product. Hmmm, a sobering thought for all those thinking that one box is a single serving all on its own.

When that cold strikes, popular wisdom calls for chicken soup to the rescue, as even the bed-ridden sufferers can manage opening a can of Campbell’s Homestyle Chicken Noodle condensed soup and mixing it with a can of water.

Could something so simple really be all that different across the border? Well, yes.

While both versions bear the scripted Campbell’s logo and a picture of a bowl of soup, that’s where the similarities end. For one thing, the U.S. cans feature a pull-tab lid, whereas Canadian cans put the onus on the consumer to come up with a can opener. The difference in colors is also bemusing: a red-and-white scheme for the U.S., and red, white and blue for the Canadian market, huh?

Both cans tout the reduced sodium content, but it’s a much more muted claim on the American cans, which use a small call-out box hovering above the soup image to proclaim the use of natural sea salt in the recipe. On the Canadian cans, it’s virtually impossible to miss the claim that the soup has 25 per cent less salt than before, as conveyed via a distinctive blue band around the top of the can.

Illness can strike even when on holidays, so it’s nice to be able to find trusted remedies on both sides of the border—such as the combination Vicks DayQuil and Vicks NyQuil cold relief medicine from Procter & Gamble (P&G).

Both the Canadian and American packages bear many similar features, including the green lozengelike Vicks logo top and center of the box, as well as the orange color-block on the left side denoting DayQuil relief and the blue color-block on the right for NyQuil.

There are some differences in the back-

34 • WWW.CANADIANPACKAGING.COM

But those differences are mere nuances compared to the striking dissimilarity in packaging for the Nutrisse line of hair coloring from the Garnier product family of the L’Oréal Group.

The difference in the packaging footprint is quite striking, with the U.S. box measuring nearly a third less than the Canadian one to package the very same kit components—suggesting that the U.S. brand is moving a fair bit more of the product through its supply chain using significantly less fuel. Both boxes boast the eyecatching green-and-yellow color scheme, but the differences in details abound. For example, the Color #10 formula—called Natural Black in Canada and Black Licorice in the U.S.—features photographs of beautiful women with lustrous black hair, but whereas the woman on the Canadian box appears to be of Western descent, the lady on the U.S. box has distinctly Oriental facial features.

The logos and product descriptions are also at odds, as the U.S. box seems to be rather dated

in using all caps in circa-1990 font face to spell out NUTRISSE, whereas the Canadian package only caps the first letter N, followed by a cleanlooking lower-case sans serif font face, with a swooshing droplet appearing above the letter ‘i’.

Most bemusing of all is the fact that the bilingual Canadian package refers to it in English as “Nourishing Colour Cream,” while the U.S. goes for the international f lair with “Nourishing Color Creme.”

Pondering all these differences can be enough to really make you hair go grey.

On first glance, the packaging of the CLR Bath & Kitchen Multi-Surface Cleaner—made by Jelmar of Skokie, Ill., and distributed in Canada through Magtwhetherar Sales Inc. of Mississauga, Ont.—seems to be very similar. Both silver jugstyle containers are the same in size (828-ml/28oz), both sport the same secure locking white cap and a supremely convenient handle, and both are labeled in the white, green, orange and yellow stripes to color-code the calcium, lime and rust stains that don’t stand a chance against the potent and corrosive cleaner inside.

What is instantly glaringly obvious is the presence of the “Danger Corrosive” warning, with the ominous skeletal hand symbol, on the Canadian package only—making me wonder about whether the U.S requirements for hazardous materials labels are as strict as ours. Another interesting difference is the prominent Canadian labeling proclaiming that the product is septic safe, contains no phosphates and, most interestingly, has a money back guarantee, whereas the same information is buried in the text-heavy label on the back of the U.S. package.

Moreover, only the Canadian package bears the red-lettered boast “As Seen on TV,” making me wonder how the U.S. television viewers have been lucky to escape the deluge of low-budget CLT commercials monopolizing our airwaves for a good part of each Saturday afternoon? Then there’s the proclamation of “Daily” use on the U.S. label, in bright-orange to boot, as if to suggest that this stuff should be used everyday. Whoa, just wait a second! Does anyone really have the time for using this stuff as a daily ritual?

While both versions of the package feature the reassuring EPA (U.S. Environmental Protection Agency) logo, the overall message seems to be considerably more coherent and appealing the way it is conveyed on the Canadian package—be it by design or oversight.

Elena Langlois is a Toronto-based freelance writer, website designer and communications consultant.

CANADIAN PACKAGING • SEPTEMBER 2011

Photos by Elena Langlois

CHECKOUT ELENA LANGLOIS

MECHANICAL DRIVES

SEVERE DUTY CORROSION PROTECTION the

F-SERIES SNUGGLER®

Parallel Helical Gearmotors SEW-Eurodrive’s F-Series parallel helical gearmotor lives up to its name as the ideal drive for tight space conditions. This compact drive, with its multiple mounting configurations, is a rugged alternative to right angled gearmotors.

SEW-Eurodrive has introduced a new line of aseptic gearmotors to meet the high levels of hygiene crucial to the production of food and beverages, as well as the stringent demands of the chemical and pharmaceutical industries. SEW has solved this challenge with the aseptic design of helical, parallel shaft helical, helical-bevel and helical-worm gearmotors made entirely of smooth stainless steel, cooled by pure convection cooling — eliminating conventional fan and cooling ribs, which prevents the build-up of germs and bacteria on the surface and allows for easy regular cleaning.

CORROSION PROTECTION PRODUCT RANGE Power ratings from 0.34 to 2.0 HP Can be mounted directly onto R, F, K, S-Series gear units in all standard positions FOR MORE INFORMATION CIRCLE

134

F-SERIES PRODUCT RANGE Power ratings from 0.05 to 336 HP Output speeds from 0.06 to 464 rpm (based on 4 pole motor) Output torques to 159,300 lb-in.

FOR MORE INFORMATION CIRCLE

130

K-SERIES

Helical-Bevel Gearmotors SEW-Eurodrive’s K-Series right angle helicalbevel gearmotors deliver maximum performance and reliability with 95%+ efficiency and high torque density. Durable gearing designed for long service life makes this drive an ideal choice for demanding around-the-clock applications.

High Efficiency. Low Cost.

Engineered Together into SEW’s Popular New DR Series.

Meets NEMA & IEC Standards: The DR motor meets and exceeds international energy standards and comes in two efficiency levels: DRE High Efficiency (IE2), and DRP Premium Efficiency (IE3), which meets EISA 2007 and NR Can Energy efficient standard (CSA C390). The DR motor meets the specifications of NEMA MG1-2006 part 31.4.4.2, regarding voltage spikes and IEC Design H standards.

Increased Power: SEW offers more compact copper-rotor variants of the DRE and DRP induction motors in addition to the traditional aluminium-rotor motors-thereby reducing losses in the rotor, and consequently allowing for increased power within one frame size.

K-SERIES PRODUCT RANGE

Export Friendly: The DR Motor is available in metric formats for international export.

Power ratings from 0.05 to 615 HP Output speeds from 0.05 to 326 rpm (based on 4 pole motor) Output torques to 442,500 lb-in.

FOR MORE INFORMATION CIRCLE

131

S-SERIES

Fail-Safe Brake: DR Motors offers an integrated mechanical fail-safe brake that is applied when a power failure occurs.

It is an electromagnetic, springloaded brake powered by DC voltage via a rectifier. The brake can also be released mechanically with either an automatic or manual brake release.

Integrated Encoder: The new built-in encoder is fully integrated into the motor, making it more compact and less expensive. The encoder is installed between the end shield and the fan and is connected at the terminal box, so it can be easily retrofitted.

Helical-Worm Gearmotors SEW-Eurodrive’s S-Series right angle gearmotors offer helical-before-worm gearing combining durability with power-packed performance in a compact design that requires no motor belts or couplings.

S-SERIES PRODUCT RANGE Power ratings from 0.05 to 46 HP Output speeds from 0.05 to 257 rpm

Versatile Mounting Options: Now offering new mounting capabilities.

The motor can be foot-mounted and/or flange-mounted with numerous throughhole or tapped-hole configurations. A NEMA C flange is also available.

Output torques to 35,400 lb-in.

FOR MORE INFORMATION CIRCLE

Three Brake Sizes: As a cost saving feature DR Motors are available with a choice of up to three different brake sizes per motor size.

Washdown Resistant: Rated up to IP66, the DR series can be built to withstand the rigours of harsh washdown environments.

They can be also supplied with a forced cooling option.

132

SEW-Eurodrives’ DR Series of AC motors have been engineered from the ground up to meet the motor demands of the 21st century for continuous or long-running drive applications: like high efficiency performance that complies with international standards; a compact

AC MOTORS

and Brakemotors SEW-Eurodrive’s squirrel-cage motors and brakemotors deliver exceptional performance and reliability combined with low maintenance.

Designed for continuous duty under tough service conditions, these low-noise brakemotors are used wherever fast, safe braking is a major application requirement.

footprint that saves space; a modular design that features a detachable foot design to provide the same excellent braking performance but now in a stand-alone brakemotor configuration; and a simple, built-in encoder that can be easily retrofitted. What’s more, these versatile motors are integratable into SEW gearmotors, used as stand-alone motors or into decentralized control architectures.

FOR MORE INFORMATION CIRCLE

Driving the world

135

AC MOTORS PRODUCT RANGE Power ratings from 0.25 to 100 HP 2-, 4-, 6-, 8-, 4/8-, 2/6-, 2/8-pole plus others Integral brakes to fit all frames FOR MORE INFORMATION CIRCLE DGV LQGG

133

Toronto (905) 791-1553

Montreal (514) 367-1124

Vancouver (604) 946-5535

www.sew-eurodrive.ca $0

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