Oral Health Office March 2013

oralhealth

OFFICE w w w. o r a l h e a l t h g r o u p. c o m

MARCH 2013

Dental

ADVERTISING

Doing a

TAX CHECK-UP

DON'T Back Up

YOUR DATA!

Weighing In ON GOOD AND BAD IDEAS

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COMPARE YOUR PRODUCTION TO OTHERS. Our Assessment Tool will help you do that at HealthyPracticeNow.ca

Dr. Ryan Lacoursière Certified Specialist in Orthodontics B.Sc., D.M.D., M.Sc. (Ortho), FRCD(C)

Dr. Ryan Lacoursière has not been compensated to appear in this ad.

We mean business.

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oralhealth

OFFICE w w w. o r a l h e a l t h g r o u p. c o m

Features TECHNOLOGY

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10 Don’t Back Up Your Data!

Lorne Lavine, DMD OFFICE DESIGN

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18 Aspen Springs Dental Centre 26 Oral Surgery Group of Winnipeg FINANCE

22 Have You Done Your Tax Check-Up Lately?

David Chong Yen, CFP, CA LEGAL MATTERS

32 Dental Advertising

Michael Carabash, BA, LLB, JD, MBA, CDPM PERSONNEL

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35 Weighing In on Good and Bad Ideas Dorothy Garlough, RDH, MPA

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Departments 5

Editorial: Leaning In, Not Bending Over

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News Briefs: M aggie Smith is Your Dental Patient

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Dental Marketplace

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2013 AWA R D S

Distinction

OF

Gala

SATURDAY, APRIL 6, 2013 Honouring: • Rita Bauer • Dr. Barry Sessle • Dr. Bryan Tompson In support of the Access to Care Fund The Faculty of Dentistry at the University of Toronto makes dental care possible for 15,000 patients every year. Many of them have to postpone treatment so they can care for their families — they simply cannot afford to do both.

Your support can help us change all that.

To hear our students talk about how the Access to Care Fund has impacted them and their patients, go to:

www.youtube.com/user/dentistryuoft

Contact us now for tickets and sponsorship!

Miriam Stephan, Manager of Alumni Relations University of Toronto, Faculty of Dentistry 416·979·4775 Miriam.Stephan@dentistry.utoronto.ca

www.utoronto.ca/dentistry/alumni

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Editorial

C atherine Wilson, E ditor

A

5

Leaning In, Not Bending Over

couple of high profile women are making news for their views on women and work.

Facebook COO Sher yl Sandberg’s Lean In: Women, Work, and the Will to Lead is sparking conversation about women in the workplace, not to mention the state of the ‘F’ word, feminism. Her book is being hailed as a call to action and a blueprint for individual growth.

Sa ndberg’s business adv ice book attempts to inspire women to, well, lean in, speak up, speak their minds, challenge, negotiate better, be more aggressive, stop holding back. And, as she explained on 60 Minutes, she wants a world where little girls aren’t told that they’re “bossy,” but that they have “leadership skills.”

The book is receiving plenty of praise and criticism and the author never intended it to be a panacea, but no matter where you want to get, we can all relate to the challenge of the climb.

Yahoo! CEO Marissa Meyer is dealing with the repercussions of the struggling Internet company’s recent ban on working from home, or ‘telecommuting’. The new rule requires that Yahoo employees who work remotely relocate to company facilities by June 1st.

“Speed and quality are often sacrificed when we work from home,” reads the memo to employees. “We need to be one Yahoo!, and that starts with physically being together.”

When asked if this move signals a lack of trust that management feels toward them,

employees responded in overwhelming consensus. As one engineer put it: “Yahoo! knows they can’t trust me. I’ve been feeling extremely guilty about it. I’m happy that they’ve taken the necessary steps to keep me in line. Nothing makes me work harder than the vague fear that they think I’m lazy.”2 Mayer is the company’s fifth CEO in five years. She was the first female engineer hired by Google, rising through the ranks to become a powerhouse—also because she was six months pregnant and said she would take no maternity leave. True to her word, she returned to her desk two weeks after giving birth. Mayer says she is willing to revisit the new policy. That’s a sign of a good CEO—she admits this is a drastic proposal, but her company is in a bit of a crisis, and that is also a CEO’s job.

Here are some other practical, leadership tips from ‘6 Habits of Remarkably Likable People’, Inc. Magazine online:1 1. L ose the power pose.

2. E mbrace the power of touch. Touch breaks down natural barriers.

3. Practice social Jiu-Jitsu. SJJ masters use their interest, their politeness, and their social graces to cast a spell on you.

4. W hip out something genuine. Don’t be afraid to show a little vulnerability.

5. Ask for nothing.

6. ‘ Close’ genuinely.

6.1. Accept that it isn’t easy.

1. w ww.inc.com/jeff-haden/6-habits-of-remarkablylikeable-people.html?nav=pop 2. h t t p : / / b l o g s . i m e d i a c o n n e c t i o n . c o m / blog/2013/03/11/breaking-news-yahoos-no-workfrom-home-policy-completely-saves-company/

A D V E R T I S E R ’ S ABELDent Inc . . . . . . . . . . . . . . . . . . . . 16-17

I N D E X

National Children’s Oral

Biolase . . . . . . . . . . . . . . . . . . . . . . . . 12-13

Health Foundation . . . . . . . . . . . . . . 7

Crest Oral-B, P&G . . . . . . . . . . . . . . IFC, 8-9

Philips Oral Healthcare. . . . . . . 30-31, 46-47

Cusimano Professional Corporation . . . . . . 34

TD Canada Trust. . . . . . . . . . . . . . . . . . OBC

Gendex Dental Systems. . . . . . . . . . . . 24-25

University of Toronto Faculty of Dentistry. . . . 4

Maxim Software. . . . . . . . . . . . . . . . . 38-39

ZOLAR Technology. . . . . . . . . . . . . . . . 20-21

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6 News A BUSINESS INFORMATION GROUP PUBLICATION Editorial Director: Catherine Wilson 416-510-6785 cwilson@oralhealthgroup.com Art Direction: Andrea M. Smith

Maggie Smith is Your Dental Patient

These days it seems actress Maggie Smith is in our living rooms or movie theatres all the time. Being old is not only topical, perhaps it is cool. At the very least, it sells. And so it should. In the western economies, we are now at the demographic tipping point of being an old society. Between 1 in 4 and 1 in 5 citizens will be age 60+ in the foreseeable future. Curiously, the dental profession seems to be overlooking this profound shift in demand. For example, a Google search using the phrase “dental visits by age” yielded 10 websites on page 1. All dealt with dentistry for youngsters, except for the CDC website, which showed that when Americans retire, they significantly reduce their purchase of dental services.

The combined effect is a significant drop in dental purchasing in many dental practices over the medium term. For example, in a practice where half of patients are entering pre-retirement or retirement years, a decline of visits by perhaps 10% can be expected over the next few years.

Whether we like it or not, Maggie Smith is our dental patient. We need to find her inner preferences and wishes for dental services, serve them well, and then get her to broadcast her improved dental experiences to all her fans.

For more information visit http://blog.prevora.com

OHA Receives Three-Year Commitment

Oral Health America (OHA) has received a three-year, $500,000 commitment from Ivoclar Vivadent to support its mission of connecting communities with resources to increase access to care, education and advocacy for all Americans, especially those most vulnerable.

Ivoclar Vivadent previously made a three-year commitment to OHA in 2010, helping support The Wisdom Tooth Project, which changes the lives of older adults especially vulnerable to oral disease. This included supporting an Oral Medicine clinic in Buffalo, NY, which was run by the University of Buffalo School of Dental Medicine to provide dental and medical care to residents using a multidisciplinary approach that treats the entire person, not just their oral condition.

Dental Safety Net Shrinking

The Chicago area has lost more than one in four of its low-cost dental clinics in recent years, reflecting an alarming decay in the region’s system of oral health care for the financially distressed, according to a new report released by the Chicago Dental Society (CDS).

Other bleak findings include: public health clinics underfunded and stretched thin; a lack of oral health advocates in local government; and dental schools becoming de facto clinics.

“The Chicago region is facing the perfect storm of an oral health crisis,” says Dr. Susan Becker Doroshow, CDS Secretary. “Oral health care is just not a priority in our public health system, and that’s a dangerous mindset, leading to negative effects for our communities.”.

Production Manager: Phyllis Wright Circulation: Cindi Holder Advertising Services: Karen Samuels 416-510-5190 karens@bizinfogroup.ca Consumer Ad Sales: Barb Lebo 905-709-2272 barblebo@rogers.com Classified Advertising: Karen Shaw 416-510-6770 kshaw@oralhealthgroup.com Dental Group Assistant: Kahaliah Richards 416-510-6777 krichards@oralhealthgroup.com Account Manager: Tony Burgaretta 416-510-6852 tburgaretta@oralhealthgroup.com Associate Publisher: Hasina Ahmed 416-510-6765 hahmed@oralhealthgroup.com Senior Publisher: Melissa Summerfield 416-510-6781 msummerfield@oralhealthgroup.com Vice President/ Canadian Publishing: Alex Papanou President/ Business Information Group: Bruce Creighton OFFICES Head Office: 80 Valleybrook Drive, Toronto, ON M3B 2S9.

Telephone 416-442-5600, Fax 416-510-5140.

Oral Health Office is printed twice in 2013 and is designed to provide the entire dental team with business management information to make practices more successful. Articles dealing with investment planning, personal finances, scheduling and collection procedures, in addition to lifestyle issues, are geared to all practicing Canadian dentists, hygienists, dental assistants and office managers. Please address all submissions to: The Editor, Oral Health Office, 80 Valleybrook Drive, Toronto, ON M3B 2S9.

Subscription rates: Canada $28.95 for 1 year; $43.95 for 2 years; USA $31.95 for 1 year; Foreign $49.95 for 1 year; Single copy $19.00. Printed in Canada. All rights reserved.

The contents of this publication may not be reproduced either in part or in full without the written consent of the copyright owner. From time to time we make our subscription list available to select companies and organizations whose product or service may interest you. If you do not wish your contact information to be made available, please contact us via one of the following methods: Phone: 1-800-668-2374; Fax: 416-442-2191; E-mail: privacyofficer@businessinformationgroup.ca; Mail to: Privacy Officer, Business Information Group, 80 Valleybrook Drive, Toronto, ON M3B 2S9.

Canada Post product agreement No. 40069240.

Oral Health Office is published twice in 2013 by Glacier BIG Publication Holdings Ltd., a leading Canadian information campany with interests in daily and community newspapers and business-to-business information services.

ISSN 2291-1448 (PRINT) ISSN 2291-1456 (ONLINE)

MARCH 2013 | Oral Health Office | oralhealthgroup.com

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ou y Are

a

DENTIST OF DISTINCTION ?

Sponsored by Wells Fargo Practice Finance and chaired by Dr. Gordon Christensen, the Dentist of Distinction Program from National Children's Oral Health Foundation: Canada's ToothFairy® provides a giving opportunity that can generate positive publicity for your practice while helping children in need.

Participating dentists receive: Content for patient newsletters & social media Press releases Online recognition Videos Community education kit

Dentists of Distinction support Canada's ToothFairy programs that provide oral health services for underserved children through an annual contribution or donated services for at-risk teens through ® Tomorrow's SMILES .

Recognition as a Dentist of Distinction identifies you as a special dental provider in your community. It helps your patients feel good about choosing you as their dentist and also helps attract new patients to your practice.

Help teens like Micah, who was bullied and suffered daily pain. Thanks to support of America’s ToothFairy programs, Micah has a healthy smile and a bright future ahead of her!

To register for this exciting program, go to www.CanadasToothFairy.org!

Program Sponsor

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100% of your contribution goes directly to helping children in need thanks to these generous Corporate Underwriters:

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Dr. Dana Van Elslande B.Sc., DDS, M.Sc., FRCD(C) Certified Specialist in Orthodontics

Dr. Dana Van Elslande has not been compensated to appear in this ad.

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WE HELP YOU

BRIDGE THE GAP BETWEEN GUM LINES AND BOTTOM LINES. We’re helping make successful practices more successful. Find out how our programs are paying off for other practices at HealthyPracticeNow.ca.

We mean business.

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10 Technology

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DON’T BACK UP YOUR DATA! Lorne L avine, DMD

I know, I know… has Dr. Lavine lost his mind?

Hasn’t he been preaching data backup as loud as he possibly could for year and years? Doesn’t he spend at least 30 minutes in his all-day lectures discussing backup strategy?

Well, don’t worry…I haven’t lost my marbles (yet!). I’ve just developed a complete paradigm shift in how I approach data backup and protection. Let’s look at a typical scenario. An office has a dedicated server and perhaps 8-10 computers throughout. The office backs up nightly to an external hard drive or tape and that device is removed from the office every evening and taken offsite. At least, it’s supposed to….as we all know, sometimes you get too busy, sometimes you just forget. But, let’s assume that the drive is removed more nights than not.

So, if anything ever happens to the office server, you’re protected, right? As I’ve found out over the past few years, the answer is

MARCH 2013 | Oral Health Office | oralhealthgroup.com

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Technology

usually no. The problem isn’t that your data is offsite and protected…you’ve got that covered. We hope. One of the tenets of data backup is that you must verify the backup on a regular basis. There are many ways to do that. One of the worst ways, which unfortunately is what many people do, is to rely on messages from the software that the backup was successful. As I have found on numerous occasions, the software, at times, is simply wrong. Of all the ways to verify a backup, the best is to load your programs on another computer (like a home computer or laptop), and load the backup on to that computer and open the program. Does that look like today’s schedule? Do those look like recent transactions?

That’s the only way to know for sure.

But, that’s not the real problem. The problem is how long it takes to recover from a disaster. If someone accidentally deletes a file or your practice management data becomes corrupted, that’s easy…just restore the missing or corrupted file from your backup. You’re still able to run the practice with no downtime. But, what if something happens to your server or main computer to make it non-operational?

Motherboards can get destroyed by power surges. Servers can be stolen or ruined by fire or flood. If you don’t have a server that is running, what do you do with the backup? You can’t just drive over to the nearest computer store and buy a server; servers are typically ordered through Dell and can take weeks to be delivered. That’s the real problem that had me worried for a long time… how long would it take for a support technician to get an office back up and running if the server was gone?

Unfortunately, I found out the hard way with a few of our clients that the answer is: too long. The fastest we were able to get an office up and running was 24 hours and that was because we had a server in the office for another client that didn’t need it for a few weeks. The other offices averaged 48-72 hours, and a few were longer than that. That’s the real problem that has been overlooked by many dental offices when it comes to their backup system: not if the data is protected, but how much downtime will the practice suffer if something goes wrong. Consider that if your server is

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down, you are down. You cannot schedule patients, cannot take digital x-rays, cannot create treatment plans, cannot access patient data…you’re literally dead in the water. Any backup or disaster recovery system that allows you to measure downtime in days is, in my opinion, not a great option for a dental practice.

But….what if there was a system available that could guard against this? What if there was a way to be back up and running within an hour or two at the most even if your server was destroyed? What if you could combine this system with automatic backup to an offsite location that required no input from you or your staff? Wouldn’t a system like this be valuable for any dental practice? This, in my opinion, has always been the “holy grail” of what we’re looking for when it comes to data backup and disaster recovery: an automated system that is reliable, secure, and is truly set-it-andforget-it. As much as we’d like to depend on our staff or ourselves to handle the backup, the reality is that any time there’s human intervention, there are bound to be problems. That’s why, whenever anyone asks me about the best way to backup their data, my answer is usually, “the one you’ll do every single day.”

How long would it take for a support technician to get an office back up and running if the server was gone?

Systems like this have been available for a few years for large corporations as they really couldn’t recover from a disaster without it. The concept is called “business continuity,” or for the sake of this article, “practice continuity” and that seems to be a proper description: being able to continue to run your practice even in the face of a disaster to your technology systems. The main deterrent for a dental practice to incorporate something like

oralhealthgroup.com | Oral Health Office | MARCH 2013

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ADVERTORIAL

BIOLASE Repositioning Its Products As ‘The Total Technology Solution’ In our modern world of diverging technologies,

dental professionals are seeking a technology provider with a singular focus on delivering award-winning, best-in-class technologies from a single source.

BIOLASE, Inc., the World’s leading dental laser manufacturer and distributor, has recognized that need in the dental profession — and the company has reinvented itself and continues to innovate by bringing multiple technologies together under the same umbrella.

Billing the lineup as the “Total Technology Solution,” BIOLASE offers WaterLase iPlus, the world’s best selling and most successful all tissue laser system; EPIC, the hottest new total diode solution available on the dental market (pending HealthCanada release); iLase, the world’s first portable dental laser; NewTom VGi and NewTom 5G, noted by many experts as best-in-class image quality with the lowest radiation dose; and 3Shape TRIOS, a groundbreaking 3D digital intraoral scanner for capturing images for digital lab models and other CAD/CAM applications.

BIOLASE began the transformation in early 2012 with an agreement between Cefla Dental Group, a leading Italian dental equipment manufacturer of imaging technology. The companies announced that they had entered a definitive three-year agreement making BIOLASE an exclusive distributor of Cefla’s NewTom Cone Beam 3D imaging products in the U.S. and Canada. The NewTom products are well respected in the medical and dental communities and considered among the highest quality 3D dental imaging products in the world.

Under the terms of the agreement, BIOLASE is the exclusive distributor for dentists, dental schools and dental clinics, and non-exclusive for certain other medical markets.

NewTom’s Cone-Beam-Computed-Tomography (CBCT) is a compact version of standard CT imaging that uses a coneshaped X-ray beam to obtain a multitude of radiographs that construct digital 3D models of maxillofacial anatomies. Some of the advantages compared to traditional CT scanners include less radiation, faster scan times and a more comfortable patient experience.

The NewTom 3D imaging products are typically used in highly complex dentistry cases by periodontists, endodontists and oral surgeons where more involved and higher accuracy images are needed. They are increasingly being adopted by general practitioners for use in placing implants.

The combination of the BIOLASE installed base of more than 21,000 lasers among 17,000 customers, brand recognition and marketing expertise, along with the NewTom reputation for quality and performance was the driving force for the agreement, said Sergio Ghezzi, global managing director of Cefla Dental’s NewTom imaging division.

Federico Pignatelli, BIOLASE Chairman and CEO, noted that the NewTom products will nicely complement the state-of-the-art BIOLASE laser technologies and offer dental customers a wider and more comprehensive choice of configurations, range of performance and price points. “The NewTom CBCT is widely known as the finest 3D imaging unit in the world,” Pignatelli said. “NewTom is a great brand and a great technology with market-leading products which will nicely augment our suite of highly respected, advanced imaging products and market leading lines of diode and all-tissue lasers. We’ve named this integration of lasers and imaging the Total Technology Solution with the motto, ‘See More, Do More.’ The better the 3D imaging capabilities of the dental professional, the earlier the diagnosis and the more indications that can be identified and treated minimally invasively with our Waterlase iPlus(TM) and iLase(TM) laser technologies, in many cases without the use of anesthesia, in a very biologically friendly fashion.

“This partnership is a nice fit for both companies including select other international markets and should also provide us with an entryway into a new and expansive source of revenue from the periodontic, endodontic and oral surgery markets,” Pignatelli concluded.

Later, BIOLASE entered into an agreement with 3Shape Corporation to include the TRIOS digital intraoral scanner system with the family of products. TRIOS includes a hand-held scanner, operator’s control cart and intuitive software, provides potential for faster impression taking, improved accuracy and clinical results, reduced need for retakes and less adjustment and grinding. TRIOS’ unique features include spray-free scanning, high accuracy optimized for an extensive range of indications, clinical scan validation, online communication with the dental lab, intuitive Smart-Touch user interfacing and more.

All products in the BIOLASE Total Technology Solution are available for demonstration, or are pending HealthCanada approval for sale. Contact your regional BIOLASE Territory Manager for more on how to integrate these award-winning technologies in your clinical practice.

MARCH 2013 | Oral Health Office | oralhealthgroup.com

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14 Technology

this was cost, but the costs have now dropped enough to make it a very viable option for dental offices. For most practices, they are looking at a startup cost of around $500 and then a monthly fee to back up the data of around $75-$125. Most online data centers will charge you based on the amount of data you have. A typical office will have around 50-75 GB to backup, especially if they are digital with their x-rays and intraoral camera images. If the practice is using a CBCT system, that changes things since each set of images can be 500750 MB. For those offices, backing

This is the concept behind business continuity, that no matter what happens, the office will be able to function normally with little to no downtime

Dr. Lorne Lavine, founder and president of Dental Technology Consultants, has over 26 years invested in the dental and dental technology fields. Born and raised in Toronto, Canada, he is a graduate of USC. He earned his D.M.D. from Boston University and completed his residency at the Eastman Dental Center in Rochester, NY. Dr. Lavine has vast experience with dental technology systems. He is a CompTia Certified A+ Computer Repair Technician, CompTia Network+ certified and will soon be a Microsoft Certified Systems Administrator. http://dataprotectpro.com/

up everything online may be cost prohibitive, so some type of hybrid system may be needed, where the cone beam images are backed up locally and taken offsite, but everything else goes to the data center. The beauty of most disaster recovery systems is that they can be customized to meet your needs and your budget; as long as you understand the risks, you can pick and choose what to put online and what to keep as a local-only backup.

We’ve been installing these types of systems for a few years now and have been very pleased with the results. The system has two components: a device that sits in the office with a copy of the data, and online backup to secure servers that are spread around the country.

The unique aspect of the in-office device is its ability to provide “virtualization:” if your server goes down, you can tell the device to act as a virtual server. As far as your computers are concerned, the real server is still up and running.

The devices that we recommend are as “bulletproof” as possible: they are shockproof, waterproof, and up to a cer-

tain point, fireproof. Even if the entire office burned down, within a short period of time, you could access your data from a home computer or laptop and function normally. This is the concept behind business continuity, that no matter what happens, the office will be able to function normally with little to no downtime. Most of the dental practices I work with do not, unfortunately, have a system liek this in place. The data centers that are used are real data centers; these are not servers sitting in someone’s garage. They are in real data centers, with multiple servers duplicating the data across the country, generators, under lock and key, etc. Also, for both the local and online backups, these must be encrypted to meet the requirements of most provinces and states. Encryption can easily be handled by numerous low or no-cost software programs; it’s not all that difficult to accomplish.

In a down economy, every practice worries about their spending, and that’s no different when it comes to technology purchases like backup and business continuity. The question to ask, though, is what would it cost to the practice to NOT have business continuity, and what is it worth to be able to sleep well at night knowing your office will recover from a disaster? The question we ask our clients when they are considering a system like this is, If your practice was done for two days, what would that cost you? The answer for many of them is that it would take at least 3-4 years of paying for a great disaster recovery system to equal even just one day of downtime. I often look at disaster recovery the way I look at automobile insurance: there’s a good chance you’ll never need it, but the one time you do, you’ll be really glad you have it.

This is really the dilemma that dentists face every day. If we purchased everything that would benefit our practices, there wouldn’t be any money left.

So, we have to be selective and find the systems that have a positive return on investment, that give you peace of mind, and that won’t break the bank in the process. In my mind, a welldesigned disaster recovery plan meets all of these criteria.

MARCH 2013 | Oral Health Office | oralhealthgroup.com

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CONNECT, COMMUNICATE, CONTRIBUTE Do it all at: www.oralhealthgroup.com.

Your source for current, relevant clinical and practice management content our website is where you’ll find: n Industry news and events n CE course listings n Online editions of all our publications with a fully searchable database of articles n E-dental marketplace with jobs and practices for sale n Links to associations, dental dealers, manufacturers and service companies n Educational online videos and webcasts and be sure to check out our blog “Mouthing Off”.

Visit daily to see the latest postings and use this tool to communicate with your colleagues. We invite your comments, feedback and participation!

www.oralhealthgroup.com

. . . The first site for all your online information needs!

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ADVERTORIAL

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T so

Jo w V

MARCH 2013 | Oral Health Office | oralhealthgroup.com

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I love this!

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I can even go online to check our account and provide information.”

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Ask about our ABELDent Spring Special Call 800-267-ABEL (2235) ext. 1 or visit www.abeldent.com/dpm for more information.

Join us soon for a complimentary webinar. Topics cover a range of ways to increase patient satisfaction and improve practice outcomes.

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18 Office Design

ASPEN SPRINGS

DENTAL CENTRE For Dr. Nicole Mirzakhani and her husband Ray Fadavi, establishing a new dental facility in Bowmanville, ON, was not about erecting a building and suspending a sign. It was about creating a welcoming, relaxing and happy environment that would both enhance the patient experience and create a sense of pride among the team who work there.

Located in a municipality surrounded by streams, forests, and Lake Ontario, where seasons are celebrated in the community by five festivals per year, it seemed only fitting that Aspen Springs Dental Centre should be inspired by nature.

So how can the built environment relate to nature and embrace community life? The owners entrusted this task to Jean Akerman Interior Design, who employed several techniques to realize their clients’ vision.

Millwork and special features throughout are fabricated of black walnut and maple; a water wall takes pride of place behind the reception desk, and warm colours, evocative of water and forests, are prevalent.

The waiting area resembles

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Office Design

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a comfortable lounge, with contemporary soft seating, refreshment bar and fireplace. Local artist Isabelle Arcand was invited to paint the park mural which defines the Kids’ Area. Further enforcing the concept, the bright, state-of-the-art operatories are identified by names of trees, rather than numbers.

The overwhelmingly enthusiastic patient response makes it clear to Ray and Nicole that their desired goals had been accomplished: “Jean Akerman and her team were excellent in their interpretation of our vision, and provided great care and creativity.

Our contractors, Anthem Construction Group, did a superb job in building our dream office. We are also indebted to Alan Roberts and the Patterson Dental team for their invaluable guidance from start to finish. We are all excited to work here, and to see how well the community has received our new office.”

oralhealthgroup.com | Oral Health Office | MARCH 2013

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ADVERTORIAL

Photon & Photon Plus: ZOLAR Lasers

Following detailed research and analysis, this article has been written by Mr. Joe Pal, a marketing expert in the dental care industry.

With over 20 years of experience and university education including M.Tech and M.Sc., he has done enough research and testing of the Zolar products before associating himself with them. He is a Certified Management Consultant as well and takes pride in promoting Zolar products, Photon and Photon Plus.

Visiting a dentist used to be a stressful and a daunting experience until laser dentistry was adopted by modern day dental clinics. In the field of dentistry, usage of laser technique in dental treatment devices has completely revolutionized this medical practice. It has broadened the envelope of the thought process of dental professionals too.

The laser technique in dental operating tools has made the treatment pain free. In traditional dentistry, various types of drills were used which caused vibration and pain in our teeth. However, in laser dentistry, high energy laser technique is used which causes less stress to our teeth and jaws. Hence, reduced recovery time.

Due to immaculate features of laser dentistry, dental equipment manufacturing companies are increasingly using laser technique in their products. Zolar Technology and Manufacturing, a Canadian company, has introduced soft tissue diode products after a research of over twenty years. The two products are

Photon and Photon Plus, both of them are ideal products for dental and medical laser surgeries. Some of the prominent benefits of both these devices are: • Both these devices cause no pain at all.

• Great value for money.

• Amazing features to ease the dentistry work.

• Top quality, intensive research based product.

Zolar products come with a three year warranty.

These are easily portable devices and available at an amazingly affordable price. Dentists never felt such an ease ever before using these products. If you are looking to buy quality dental lasers, Zolartek is the ideal source for you.

A lot of dentists and well certified medical and marketing professionals have found Zolar products simply amazing. Some of the popular quotes by industr y experts include: Dr. Arsalan from Canada comments: “Photon is amazingly easy to use and performs surgeries with precision due to its adjustable aiming beam. It is really cost effective and the manual with colored pictures and clear font text makes it simpler to use. And the best is that it opens with a password. There is no key. And for me it is a big relief.”

Craig S. Kohler (DDS, MBA, and MAGD): “I have used the Photon Plus and highly recommend it. My previous diode laser did not have disposable tips. This feature allowed me to bend the tip and have easier access to difficult areas in the mouth.”

Zolar Technology & MFG Co. Inc. Mississauga, ON ,Canada Phone: 905-593-3605, 905-581-5235 Fax: 1-888-426-7728 Email: sales@zolartek.com Website: www.zolartek.com

Visit us at the ODA booth #1911 MARCH 2013 | Oral Health Office | oralhealthgroup.com

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22 Finance

Have you done your

TAX CHECKUP LATELY? David Chong Yen, CFP, CA

There are many ways to minimize your tax burden, some of which can be implemented at once, and others which take years to plan for properly. But whether you are looking to save at least some tax immediately, or a great amount of tax over the long term, there is no time like the present to start planning, no matter where you are at right now in your life cycle and professional cycle.

TIMING IS EVERYTHING

The cut-off date for your professional corporation’s year-end (or December 31, if you

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Finance

do not have a PC) is important for tax planning purposes. For example, with a July 31 yearend, work which you do the last two weeks of July is included in your current year’s income, and taxed this year. If that same work can be deferred till the beginning of August, you have 12 extra months before it is taxed. Why not plan your annual vacation and office shutdown if you have one, for the last few weeks of your fiscal year, so that work that you are putting off until your return can be taxed 12 months later?

The same principle applies in reverse for spending decisions. If you are making a bulk order of supplies, or buying new equipment, make the purchase on July 31 rather than August 1, to get your tax savings 12 months earlier. New equipment must actually be in use for you to get depreciation, but even one day’s use in the year will get you maximum available write-offs for the whole year.

BUYING NEW EQUIPMENT

When you decide to buy new equipment, consider negotiating with the seller to get a taxeffective package. For example, most dental equipment is only written off at 20% a year (10% in the first year). By getting the seller to itemize the software included in the purchase, since software can be written off faster than equipment, you get your tax savings earlier.

When training is involved, have the value of the training broken out or even invoiced separately, since that can be written off at once.

This simple approach can save you thousands of tax dollars.

OFFICE EXPENSES

There are many expenses around the office which many dentists miss, but which the Canada Revenue Agency allows. For example, meals and entertainment is normally only 50% deductible, but staff meals are exempt from that rule — they can be 100% deductible. The CRA allows you to have up to six staff meals a year, so be sure you identify six meals a year which were shared by your staff, and get a full deduction for them. Gifts of cash or gift cards to staff are taxable to employees, but you can make gifts of items purchased for staff (valued up to $500) at least once a year without employees being taxed on them. This allows you to deduct extra pay to staff against your income without staff having to include it in theirs.

23

BUSINESS AND CONTINUING EDUCATION TRAVEL

Dentists cannot deduct car expenses for trips between their home and office. However, you drive to many other places for business. For example, driving to conferences, your bank, your lawyer or accountant, or to pick up supplies for the office, can be claimed for tax purposes. To be certain the CRA will allow it, you should keep a log book in your car to record the date, purpose, and length of all business trips. For the first 5,000 business kilometres you drive in 2013, you can recover 54 cents per kilometre from your business tax-free (48 cents per kilometre thereafter), and deduct this amount as business travel.

When a dentist’s PC owns the car (rather than the dentist personally), be careful of the tax trap known as the “standby charge”.

Depending on how much the dentist drives the car during the year for personal purposes, the dentist is required to add 2% per month (24% for the year) of the original cost of the car to his T4 (no matter how many years old it is by now); or 2/3 of the annual lease cost for leased cars. If the PC is paying the car’s operating costs, these charges may also be added to the dentist’s T4. Adding income to your T4 is treated and taxed by the CRA as if you had received this amount as extra salary from your PC. These rules are complex, so to avoid unpleasant surprises later, you should never buy a car in the name of your PC without first getting professional advice.

INCOME SPLITTING

There are many ways to split your income with lower-income family members, but the best approaches take careful planning. Many dentists pay salaries to family members including their spouse and children, but remember that the CRA will deny you a deduction if the salary paid does not make sense commercially. If you pay your spouse $100,000 for “office management”, and the CRA rules this expense as unreasonable, you could lose your deduction, but the spouse still will be forced to pay personal income tax on the $100,000. The CRA is this tough when they believe the rules are being abused, so keep salaries to a level they would accept as reasonable, given the work the family member is performing. If you pay family members what you would pay a stranger for Continued on page 29

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ADVERTORIAL

Celebrating 120 Years of Imaging Excellence Gendex’s story can be traced back to 1893 with C.F. Samms and J.B.Wantz, founders of Victor Electric, a Chicago-based operation. Only one year after Wilhelm Conrad Roentgen discovered X-rays in 1895, Victor Electric started manufacturing their first x-ray generating system. Since then, products like the CDX, GX-700, and GX-Pan have become an industry benchmark for reliability and performance.

Always By Your Side Gendex continues to design dependable and innovative imaging solutions that provide vital information to support accurate diagnosis and predictable treatment planning. Since 1893, Gendex has stood by the side of general practitioners and specialists, providing comprehensive imaging solutions to advance diagnostic capabilities and patient care.

Continuing innovation, dependable performance, and comprehensive solutions are the three pillars of the Gendex experience.

Continuing Innovation Gendex embraces its extraordinary legacy of innovation and success to drive dental imaging forward. Its rich history, unrivaled experience, and unwavering attention to clinicians’ needs inspire the creation of the imaging solutions of tomorrow.

All innovations are designed with practitioners and patients in mind. That’s why Gendex solutions are used by more than 70% of dental offices in North America.

Today, the Gendex GXS-700 digital sensors, GXDP300 digital panoramic, and GXDP-700 pan/ceph/

cone beam 3D system represent the pinnacle of the company innovation journey.

Dependable Performance Gendex solutions are designed and manufactured to provide the highest level of safety and reliability.

Gendex imaging devices deliver dependable performance and consistent outcomes that dental practitioners across the globe rely on for accurate diagnosis and predictable treatment planning.

Over the years, the company has achieved a track record of developing solid, reliable products, from panoramic and intraoral X-rays to intraoral cameras.

This includes the iconic GX-770 and the GX-Pan, considered to have set the gold standard of reliability in their categories. Year after year, several leading industry awards have recognized the dependability of Gendex products. Adding to its reputation for dependability are the people of Gendex, including a strong network of highly trained, professional dealer partners.

Comprehensive Solutions Gendex designs smart, comprehensive digital imaging solutions to enhance clinicians’ digital imaging capabilities. Making hardware and software applications seamlessly connect is one way to set modern digital offices in a position to build integrated workplaces and provide the tools needed to achieve workflow efficiencies.

From intraoral to panoramic to 3D cone beam, Gendex products are designed to be complete imaging solutions. Designed with open, plug-n-play software architecture, Gendex provides flexibility as well as scalability, so that digital imaging platforms can evolve to fit the needs of growing practices.

© 2013 Gendex Dental Systems, 906.9359/03.13Rev0

This year Gendex celebrates a 120-year legacy of technology breakthroughs and extraordinary dedication to the advancement of oral health care.

MARCH 2013 | Oral Health Office | oralhealthgroup.com

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26 Office Design

ORAL SURGERY GROUPofWinnipeg

The Oral Surgery Group of Winnipeg recently opened its oral surgery and maxillofacial practice location in Winnipeg, Manitoba. The 4,200-sq-ft space encompasses an ergonomic, strategically planned layout and modern, inviting design that maximizes procedure efficiencies and optimizes patient comfort.

Four consultation rooms and two surgical operatories provide the ideal environment for Dr. Antonio Canosa, and partners Dr. Guan and Dr. Stoykewych, and associate Dr. Darichuk, to perform procedures ranging from facial surgery, corrective jaw surgery, wisdom tooth removal and dental implants to the diagnoses and treatment of facial pain, facial injuries and TMJ disorders.

Design of the cutting edge practice was facilitated

by equipment specialist Ken Croney of Henry Schein and dental design specialists Staples Design Group. The OP300D 3D imaging system is a state‐ of‐the‐art diagnostic dental x‐ray system, providing accurate diagnostics for implant planning, precise measurements and details of all anatomical structures.

The reception area features a fireplace, television, natural daylight and cozy armchairs for patients and families. A neutral interior palette of warm beiges, subtle shades of green and blue, cherry wood tones and stone walls create a tranquil atmosphere.

Interior finishes such as wood plank vinyl flooring, acoustic ceiling tiles and carpet tile with recycled content were selected to provide lasting durability, hygienic surfaces and exceptional acoustics, while maintaining a low environmental impact.

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Continued on page 28

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28 Office Design

Continued from page 27

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29

Continued from page 23

There is no time like the present to start thinking about how to save taxes

doing the same work, the CRA will find this reasonable. Children can also be paid — even younger children can clean the office, for example — but be sure to document when and what work was done, and pay family members like any other employee.

Year-end bookkeeping entries are not a good approach for family salaries.

Family members should be paid as they work, with appropriate regular payroll deductions, and get a T4 like other staff members.

The best income splitting methods often involve combinations of salaries plus dividends paid to family members.

Dividends do not have to be “reasonable” — you can pay any shareholder as much as you like in dividends. However, before adding family members as shareholders, you should consult with your lawyer and accountant, since there are serious tax consequences, for example, for paying dividends to children under 18. There are also legal restrictions on who can own shares in your PC, and what type of shares, so this level of income splitting can only be done with professional advice.

INCORPORATION

David Chong Yen, CFP, CA of DCY Professional Corporation Chartered Accountants is a tax specialist and has been advising dentists for decades.

Additional information can be obtained by phone (416) 510-8888, fax (416) 510-2699, or e-mail david@dcy.ca. www.dcy.ca.

This article is intended to present tax saving and planning ideas and is not intended to replace professional advice.

Dentists do not normally incorporate at the outset of their careers when their income is low. Incorporation costs money and creates more administration, so until it pays for itself in taxes saved, most dentists defer this decision. This applies especially while they are associating, since one important reason to incorporate is for the extra legal protection from being a limited liability company. As long as the dentist is living on all he or she makes, and total annual income is under about $130,000, it may be too early to incorporate in most cases.

Once net income goes well above $130,000 there are tax advantages available by incorporating, so that you can limit your salary income and take part of your income instead as corporate dividends.

When you finally buy your own

practice, incorporation is usually essential. As long as you work as an unincorporated business, you pay tax at 46.4% on every dollar of taxable income above about $135,000.

That means that when you borrow to buy your practice, you must earn $1.86 to be left with one after-tax dollar to repay the bank. Since your PC will pay 15.5% tax (on the first $500,000 of its taxable income), then by borrowing inside your PC rather than personally, the corporation only has to earn $1.18 to be left with one after-tax dollar. On a $1 million practice, this difference amounts to $680,000!

If you are thinking of buying a practice now, start now to look for a team — lawyer, accountant, and banker — so that when you find the right practice, you are ready to strike at once, with a trusted group of advisers backing you up. Putting your PC in place now can make the purchase process easier when it comes time to buy.

Long before you decide to sell your practice, you need to review your PC’s position. Many dentists sell their PC’s shares without having done this first, and are shocked to discover later that either their PC, or themselves personally, are not qualified for the $750,000 lifetime capital gains exemption (CGE). This can be a $174,000 mistake. Discuss with your accountant whether your PC qualifies for the CGE. With proper planning and at least two years’ leadtime, you can reorganize your affairs so that your PC shares qualify for the $750,000 CGE , thereby saving $174,000 in taxes times the number of equity shareholders in your PC (possibly including your spouse and children).

The above ideas can all help you save taxes. Some of them can be implemented today, and some can take years. But in every case, there is no time like the present to start thinking about how to save taxes.

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N

H • • •

E ph

1. D 2. M on 3. C too

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32 Legal Matters

Michael C arabash, BA, LLB, JD, MBA, CDPM You have probably seen it before. A dentist offering Botox and spa-like amenities. The name “Big Bright Happy Smile Makeover and Dental Centre.” That flashy outdoor electronic banner that reads “Free Laser Teeth Whitening For All New Patients.” A website that displays favourable patient testimonials. And daily deal website ads promoting deep discounts on comprehensive oral exams, x-rays and cleanings. These are all forms of dental advertising and they’re becoming more commonplace. But are they legal? Are they good for individual dentists and the profession overall? And what should dentists do to attract new patients?

LEGAL? When it comes to advertising, different laws apply. In a nutshell, here are some laws you should be aware of: Dentistry Only Dentists and dentistry professional corporations are only

allowed to practice dentistry and related activities. The practice of dentistry generally means assessing and / or treating physical conditions of the oral-facial complex, and preventing diseases, disorders or dysfunctions of the oral-facial complex (see section 3 of the Dentistry Act). So billing patients through a dental practice for services like Botox or spa treatments could be construed as offside.

Identify Yourself Dentists and professional corporations can only use their actual names or a practice name approved by the Royal College of Dental Surgeons of Ontario (“RCDSO”) to offer or provide dental services. Failing to do so can expose a dentist to professional misconduct. A proposed name must not mislead the public (for example, by using adjectives like “painless”). It must also not make comparisons to another practice or member or suggest uniqueness (for example, by indicating the dentist’s years of practice or additional courses taken).

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Finally, names based on a geographic area (e.g. “Toronto Dental Care Centre”), must be reasonable in identifying the location of the dental practice. For further information, see Dispatch (Winter 2000), Volume 14, Number 1, pp. 1, 6, and 22.

Apart from professional misconduct, dentists who fail to register a tradename for their professional corporation may face prosecution and fines. A tradename is any name other than the professional corporation’s actual name. Failing to register a tradename is an offence under the Business Names Act and, upon conviction, a dentist may be liable to a fine of not more than $2,000 or, if the person is a professional corporation, to a fine of not more than $25,000.

Finally, dentists who fail to properly identify their professional corporation in contracts, invoices, negotiable instruments and orders involving goods or services may face personal liability. For example, in City Press Inc. v. Green (c.o.b. B & G Print & Litho), [1996] O.J. No. 1823, the Ontario Divisional Court held that the owner / operator of a corporation was personally liable for over $19,000 for failing to disclose to a third party in contracts that they were dealing with his corporation and not him personally. These personal risks can be avoided if a dentist identifies the business as “[name of professional corporation] carrying on business as [tradename of professional corporation]” (example: “Carabash Dentistry Professional Corporation c.o.b.

ACME Dental Clinic”).

Credentials Promotional materials which reference your CV, credentials, continuing education courses taken, or memberships in dentistry-related organizations could be considered offside for being misleading or suggesting uniqueness or superiority over other dentists. Referencing degrees obtained from accredited colleges and/or universities is permissible. For further information, see Dr. Fred Eckhaus, “Provincial advertising regulations still applicable today”, Dispatch, February/March 2013, pp. 16-18).

Testimonials The RCDSO has said that using testimonials or coupons would be considered inappropriate and unprofessional (see the RCDSO’s Practice Advisory on Professional Advertising (September 1998) and Dr. Fred Eckhaus, “Provincial advertising regulations still applicable today”, Dispatch, February/March 2013, pp.

16-18). That said, it has yet to be seen whether outright prohibitions on the use of testimonials would survive a constitutional challenge. It wasn’t too long ago that the Supreme Court of Canada declared laws that regulated dentist advertising to be unconstitutional on the basis that they unduly restricted dentists’ freedom of expression (see Rocket v. Royal College of Dental Surgeons of Ontario, [1990] 2 S.C.R. 232). And by analogy, Florida lawyers recently successfully challenged laws

33

that prohibited them from displaying testimonials in their marketing communications (including websites); the Florida Bar ultimately introduced new laws which permitted the use of testimonials, subject to specific restrictions and disclaimers. This may start a growing trend among professionals (including dentists) and their regulatory bodies.

Daily Deal Websites Using daily deal websites like Groupon to fee-split dental services with non-dentists (i.e. Groupon typically takes 50% of sales) could expose the dentist to professional misconduct (see Dr. Fred Eckhaus, “Special deals websites are no deal for dentists”, Dispatch (February/ March 2011), p. 31 and Dr. Fred Eckhaus, “Provincial advertising regulations still applicable today”, Dispatch, February/March 2013, pp. 16-18). According to those articles, dentists who use these websites may be in violation of the prohibition on fee-splitting with non-dentists and offering a benefit to a person (i.e. the daily deal website) for referring a patient.

Good for Dentists and the Profession?

So are these forms of dental advertising good for individual dentists and the profession overall?

Well, some dentists may view themselves primarily as business people who need to make a profit to survive and thrive in a hyper-competitive marketplace. For these dentists, it’s not about the clinical side of things. It’s about selling dental services and products and opening up practices. It’s a volume game and they’re in it for the business. Some of these dentists are more likely to engage in the type of advertising that attract a large number of random patients — such as offering deep discounts or free promotions.

But according to dentist and dental consultant Dr. Ron Weintraub of Innovative Practice Solutions, this approach conflicts with how the public ‘should’ perceive dentists: “A dental practice serves the public by addressing the biologic needs of a patient in a cost effective manner.

And the relationship between a health care professional (i.e. a dentist) and a patient should be long-lasting. But indiscriminately discounting dental services degrades the value of those services and demeans the relationship a patient should have with their dentist.”

Other dentists may use these forms of advertising in response to the pressures that emanate from a hyper -competitive industry. A recent report by R.K. House & Associated Ltd. entitled “Economic Report to the Dental Profession” (ODA Practice Advisory Services, November 2012) noted that, over the next decade: • A heavily indebted middle class will feel the squeeze as interest rates increase, thereby leading to a contraction of demand for dentistry (p. 5).

• Patients will become more price sensitive as insurance coverage drops from 55% to 45% (p. 4).

• T he patient pool (population/dentist ratio) will continue to decrease as competition among dentists and oralhealthgroup.com | Oral Health Office | MARCH 2013

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34 Legal Matters

hygienists continues to increase (p. 8).

The proportion of elderly patients will significantly increase. Dental practices which do not accommodate their needs — in terms of making the practice physically accessible to them, offering dental services that addresses their complex dental and medical problems, having short notice availability to see them, and offering discounted pricing — will be at a disadvantage (pp. 15-16).

But engaging in these new forms of advertising may not always work. According to marketing strategy consultant Matt Bladowski of Dental Strategy: “It may just be a race to the bottom, attracting high volumes of lowmargin patients with little or no loyalty or appreciation for the services the dentist is providing.”

WHAT SHOULD DENTISTS DO? For Dr. Weintraub and Mr. Bladowski, the answer is clear: it’s not just about advertising. Rather, dentists should develop a strong and memorable brand and then expose that brand to the practice’s intended audience (ideal patients) through strategic advertising and internal marketing.

A ‘brand’ is the experience, much like a story, that a new or existing patient would equate with a particular dental practice. For example, some brands may

@cusimanopc professionals since 1984

offer a more high-end and “corporate” experience for its patients. Think black leather furniture, state of the art equipment, and abstract paintings on the walls. Other brands may focus on giving patients a more rustic, warm, and “family” experience. Think potted plants, fish tanks, carpeted floors and big smiles from the staff.

A dental practice with a strong and memorable brand can distinguish itself from other practices and build a loyal patient following.

Now, once a brand has been developed, the next step is to expose it to the practice’s ideal patients. And it’s commonly believed that advertising is the best way to do so. But throwing money blindly at advertising may not always work. According to Mr. Bladowski’s internal research, dentists have close to 500 different advertising options. Choosing the wrong option can be a waste of time, money and effort.

Mr. Bladowski believes that dentists should gather market research prior to help develop an effective advertising campaign. Research can tell you things like the number of people in your neighbourhood who are looking for a dentist, how many of them have dental benefits, what their disposable income is, what their hobbies are, what their current state of health is, what their dental IQ is, and how much they spend on dental care. This is all critical in determining the right message (and medium for that message) for your ideal patient. For Mr. Bladowski, “Failing to do sufficient research before embarking on an advertising campaign is like coming up with a complex treatment plan after briefly talking with a patient on the phone — and without having ever seen or spoken with them in person or having taken x-rays!”

In additional to externally advertising your brand to prospective patients, Dr. Weintraub recommends marketing your brand to existing patients — particularly when they’re in for active care treatment.

In this regard, Dr. Weintraub believes that having a well-trained hygiene team is vital. Hygienists spend the most time with recall patients. They can learn about and educate patients, build trust and loyalty, and reinforce what the dentist may ultimately recommend (thereby increasing case acceptance). Existing patients are the lifeblood of a practice; those who have had a positive experience will reward your practice by spreading the word and referring other patients.

Finally, regardless of how you promote your brand, consistency is key. The physical layout of your office, your website, your stationary (e.g. business cards, letterheads, etc.), your offline advertising, and the way your staff interact with patients (and prospective patients) should all repeat the same message to reinforce your brand.

Michael Carabash is a dental lawyer and holds a Certificate in Dental Practice Management. He has his own dental law firm, DMC Law (www.dentistlawyers.ca), and can be reached at 647-680-9530 or michael@dentistlawyers.ca.

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WEIGHING IN ON GOOD BAD IDEAS thinkstockphotos.ca

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We have all heard the expression that there is no such thing as a bad idea. When we are in the process of brainstorming for new ideas or solutions to old problems, we wish to limit or eliminate boundaries and let any and everything flow. The more ideas, the better is the traditional brainstorming philosophy. Surely something will work when we can produce volumes of material.

Yet there are those who argue that indeed there are some bad ideas. Of course there are bad ideas.

If we were to skip the sterilization process because

Dorothy Garlough RDH, MPA

the Statim or Bravo is being repaired and crosscontaminate our patients with potentially infectious diseases, it would be a bad idea. If we were to choose to not maintain continuing education and our professional portfolio, it would be a bad idea. Spending thousands of dollars on a piece of equipment without the follow-up of training is yet another bad idea.

Leaders in business have recognized that in order to have successful brainstorming sessions to produce good ideas, they need to create a culture oralhealthgroup.com | Oral Health Office | MARCH 2013

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36 Personnel

Although the proposed solution may not be feasible or even practical, it may trigger a brilliant line of thought that leads to breakthrough

of non-judgment. To criticize, ridicule or ignore contributors will shut contributors down. No one wants to look foolish to peers or management. Alex Osborn, considered the founder of brainstorming warns us of the perils of allowing negative feedback to flourish in the midst of a session. If people are shot down they will learn to internalize any fresh ideas, perhaps the idea that is the next breakthrough. This unsafe atmosphere stifles creativity and nips innovation in the bud and the freewheeling momentum grinds to a halt. It is prudent to allow a bad idea to survive if only for a short time.

Primarily, we want to encourage participants to be fluent and energetic in delivering ideas.

Yet people are passionate that there are bad ideas saying that often brainstorming is a waste of time, energy and money. There is heavy debate resounding within every business community. So what is the answer? Is brainstorming a good or bad idea?

Clearly, there are ideas that are harmful to us, to others and to organizations. It makes no sense to follow through on these ideas, but it does make sense to weigh them, to look at them, to scrutinize them to see if they are worthy of being debate, discussed and potentially developed.

Often, goods ideas are birthed from bad ideas.

One example of how a bad idea can be transformed into a good idea can be seen with a patient suffering from chronic halitosis. The patient recognizes the problem and drowns h is cond ition i n alcohol-laden mouthwashes. Long-term and frequent use of alcohol mouthwashes are a bad idea, causing drying of the oral mucosa and never addressing the root cause of the patient’s halitosis. This bad idea can be turned into a good idea with brainstorm-

ing to find the root cause. Is the patient dieting and producing smelly key tone breath? Is he under stress?

Does he suffer from a dry mouth?

Does his oral hygiene need improvement? Does he need a referral to a specialist to determine the underlying problem, perhaps a gastro-intestinal issue? The good idea comes when the patient modifies and changes his diet and through experimentation is able to remedy his halitosis in a non-invasive way. This, in addition, creates a healthier lifestyle and a more engaged, energetic and healthy patient.

Perhaps the building that your dental practice is in is heated with natural gas. It is clearly a bad idea to stay in the building if there is a leak in the gas line. Yet, from this bad idea, an innovative emergency plan could be developed and if you are in a high rise, looking at an improved evacuation plan might be noted. Or maybe another idea will be to house personal parachutes at high levels and engage in team extreme sport parachuting. Maybe gas masks can be made available and a no smoking policy within the external perimeter of the building be implemented. Perhaps a software program is installed allowing for instant communication throughout the tower so that the news of an emergency travels fast. The possibilities are endless and can all be born from a ‘bad idea.’

The idea generation process should be a free-flowing, spontaneous exercise. There are four steps to an effective brainstorming session.

Begin the brainstorming session with warm-up brain exercises to loosen your traditional way of thinking. Demonstrate ‘different thinking’ and play with divergent thinking to reinforce that all ideas can be looked at.

Next, have each individual work

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Personnel

alone to generate ideas. By spending some time at the beginning of the brainstorming session as a solo idea generator, participants will recognize that they have the freedom to be as wild and crazy as they wish.

Ask participants for their best idea before opening the floor to random input of everyone’s ideas. This process will spark inclusion and lead to collaborative offering up of the goods and building on each other’s ideas.

Practice divergent thinking as a group before zooming in on convergent ideas to deliver a possible solution.

It takes courage to offer up radical, extreme or new ideas and yet a successful brainstorming session will be open to the unusual. Although the proposed solution may not be feasible or even practical, it may trigger a brilliant line of thought that leads to breakthrough.

We have all seen that sometimes what looks like a bad idea turns out to be a great idea. Recognize that absurd ideas can be transformed into usable ideas. Experts regularly engage others in thinking processes that are counter-intuitive or 360 degree thinking. This invitation to produce the worst, craziest and most impractical ideas can trigger the creative right brain to see new solutions and have ‘ah ha’ moments.

An example of how a crazy idea might become a new product is my idea of a Breathalyzer for periodontal patients. All dental practices have non-compliant periodontal patients.

The patient suffers from chronic periodontal disease but is not buying into the need for preventative dental health on the recommended three month periodontal appointment schedule. Multiple providers have tried educating the patient but to no avail. No one is reaching him.

He believes that it is a sham and a

money-making tactic of the practice.

He has no reference point of disease causing bacteria in his mouth that reach a critical mass and thus begin destruction of the supporting tissues of the teeth. In the future, there could be a technological tool for him to breath into, alerting him to that critical mass point, most likely before three months have passed.

Does this sound crazy?

We don’t want to shoot ideas down without looking at them and measuring the practicality, probability and possibility. What was impossible in the past, is reality today and what is a wild idea today may come into fruition in the future. We need to give space for our imaginations to work.

However, have said that, there is a time that we need to stop and judge if the idea is a good idea or if it is a bad one. This is where we weigh if it is doable, if the timing is correct, if you have the resources or if it is simply a crazy idea. You need to weigh the pros and cons, what will work, what won’t work and critique the idea with a solid, dispassionate viewpoint. Be watchful an attachment to the idea isn’t limiting you from seeing it for what it is.

Learning to work through the creative idea process by understanding that we need to suspend judgment in the idea generation stages, to encourage individual free flow first and then sharing, expanding and building on others’ offerings will ensure a multitude of ideas. Guard that you stay fresh and energized in right brain thinking. Look at recognized bad ideas, if only for a little while before trashing them. It might just reveal the next big breakthrough. Exercise your mind in all of your brainstorming sessions to develop the habit of ‘thinking differently.’

Now, doesn’t that sound like a good idea?

37

Dorothy Garlough graduated from Western Kentucky University in 1975 and has been a practicing dental hygienist continuously since that time. She now focuses on bringing her entrepreneurial and technical know-how to business settings, helping improve workplace climate through leveraging creativity and fostering healthy team attitudes. Her insights into how to raise innovation within the work environment has led companies to breakthroughs and the implementation of new products, services and processes. www.innovationadvancement.com

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I N T E L L I G E N T LY D I F F E R E N T

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Dental Marketplace Contact: Karen Shaw • tel: 416-510-6770 • fax: 416-510-5140 • e-mail: kshaw@oralhealthgroup.com Toll free: CDA 1-800-268-7742 ext 6770 • Toll free: USA 1-800-387-0273 ext. 6770

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t Matching Business Card Design t Professional Logo Design or Update t Matching Envelope and Letterhead Design t Full Custom Website Design and Development t Printing of 1000 full color, 2-sided, coated business cards (for up to 5 people, 1000 cards each) t Printing of 500 envelopes and 500 letterheads t Facebook & Twitter Pages for your practice Contact Us Today For A Free Consultation

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20 years construction experience • Dental office construction and design + cabinet making.

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Call: Stanley • New dental location and lease negotiation.

Tel: (416) 321-3313 • Save time, save money. www.alglobe.com

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Find jobs, practices for sale, and more in OralHealthGroup.com’s online classifieds

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Dental Marketplace

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PRACTICES & OFFICES

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Practice Valuations . Practice Sales Alan Rustom, Broker Email: alan@practice4sale.ca

Toll Free 1-855-310-SOLD (7653) KNOW THE FAIR MARKET VALUE OF YOUR PRACTICE SELL YOUR PRACTICE FAST FOR TOP $$$ PROFESSIONAL- DEDICATED

Visit www.practice4sale.ca to view a list of practices currently available for sale

MISSISSAUGA, ON

For sale: Successful, family oriented, hygiene driven practice with motivated, loyal patients receiving complete dental care for 30+ years in a beautiful part of south-west Mississauga. Two operatories, private office, reception, lab, all in the basement of a private home located in mature tree-lined culde-sac. Separate entrance, ample and convenient parking. Owner will assist during transition period.

Interested persons are encouraged to contact gfz_111@hotmail.com

SCARBOROUGH, ON

ETOBICOKE, ON

Practice for Sale; 400k+ production and low overhead; 2-3 days per week; hygiene program; MD and Pharmacy in plaza; 3 ops + 4th plumbed and Panorex; easily expand and increase revenue.

Please email: urbanlifestylist@gmail.com

KELOWNA, BC

Establish solo practice with 2 ops in Kelowna for sale in stand alone building (opt to buy). Owner is retiring will assist in transition. Private sale.

Please call 250-769-3088 or e-mail drjmiliszewski@shaw.ca

THORNHILL, ON

Dental practice for sale or cost sharing partnership. Thornhill central location.

BRAND NEW just opened. Store front Chabad Gate Plaza. Top of the line equipment with 3 operatories.

Contact: esp@smilejob.com

Dentist or specialist for cost sharing & possible associate,1 operatory available.

Call Lola at 416-740-7060.

www.oralhealthgroup.com

GTA

INGLESIDE, ON

Dental practice for sale. Located close to large residential area on the main floor of a medical center with street exposure in Scarborough. 3 new dental operatories + 1 plumbed room ready to expand. 800 patients + lots of room for growth. Great opportunity for unique partnership to share the risk but make all clinical decisions. Selling price at fair market value.

Contact: scarborough.dental.clinic@gmail.com

1200 square foot space available for sale or lease. Terms are flexible. Great demand for dentist in the community. Privy to other opportunities in community if current location deemed unsuitable.

Please call Bryan (Pharmacy Owner) at 613-537-2477 or email me at inglesidepharmacy@hotmail.com for more information.

SOUTHERN ALBERTA

Well established general practice with 5 ops, over 1,700 active patients and a strong hygiene team in place. This successful practice operates out of a 1,900 sq. ft office with excellent lease terms, and is located within 1 hour of Calgary in a growing, family-oriented community.

For additional information, please contact Mike Devonshire at michaeld@thecatalystgroup.ca.

LOOKING TO SELL YOUR PRACTICE? • Stay on or sell outright • Get full value for your practice • Confidentiality respected • No charge Appraisal • 0% commission • Win/Win scenario Please email: dentalcare@live.ca oralhealthgroup.com | Oral Health Office | MARCH 2013

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42 Dental Marketplace D E N TA L SU PPL I ES

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Certified periodontist, UWO graduate, available for periodontics and implantology in a general practice or specialty setting.

Email torontoperio@gmail.com or call 416-617-0520 for complete resume.

NORTH YORK, ON Seeking part time dental hygienist for busy North York dental clinic. Must be fluent in Italian or Portuguese, preferably both.

Please send resume to den183gs@allstream.net.

AJAX, ON New modern, high tech dental office opening in Ajax. Doctors, Hygienist, assistants and receptionist.

Please apply to dentistryinajax@gmail.com

EQUIPMENT

VAUGHAN, ON

Locum needed for Oral surgery practice. Selective days each month through the year. All staff and equipment to be supplied. Please contact us for further information. 905-669-2616 or education@concordoralsurgery.ca

Looking To Get Paid What You Are Worth?

Be Fully Supported, Continue Your Education, Work With A Skilled TEAM, While Earning Performance Bonuses & Incentives…

Is This YOUR New “Dental Home”? www.DentalDreamTeam.ca/assistant

FOR SALE

Cerec AC bluecam less than 1 year old, also Cerec 3 milling unit and Ivoclar Programat CS ceramic furnace, all like new condition.

Contact: info@draraelmajian.ca or 604-876-9228.

ASS O CI ATESH I P S

NEAR BARRIE, ON Part-time associate wanted near Barrie, Ontario.

Please forward resume to rsolis44@hotmail.com

WINDSOR, ON

Full time associates needed for progressive, modern, multi-location group dental practice in London, Ontario and surrounding area. Interested candidates should forward resume and cover letter to: dovedental@ody.ca

GRANDE PRAIRIE, AB

CAMBRIDGE, STRATFORD, ORANGEVILLE, ON

VICTORIA, BC

Looking for Full Time Associate in Victoria, BC. Position available immediately. Established 6 chair practice in downtown Victoria, BC. Practice is located in a beautiful, newly renovated Heritage home. State of the art equipment, including Cerec, offered in practice. This position is also open to a buy in opportunity.

Please check out our website at www.dentistvictoria.com.

Contact Joanna at 250-385-6552.

DOVE DENTAL CENTRES

Experienced, friendly, compassionate associate dentist needed for a busy, family oriented practice situated in a new state of the art office setting.

Email resume to: sjasey47@hotmail.com or fax to (519) 972-7362.

A full time associate dentist required to take over an existing full patient load from the current associate, you will be busy from day one. Office is bright, modern and very well equipped, computerized, digital, paperless. Opening July 1, 2013.

Please send resume to: pmdcgp@telus.net

Cambridge, ON (right off the 401) Stratford, ON (between Kitchener and London) Orangeville, ON (just north of Brampton) Full time or part time. Busy and established offices. Fully paperless/digital, new equipment and leading edge technologies (cerec, lasers, implants, ortho...). Restorative hygienist available. Potential for buyout or partnership for the right person.

Email resume to: dentalgroupswo@gmail.com

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ASS O CI ATESH I P S

SCARBOROUGH, ON

Associate wanted for new indoor mall in Scarborough.

Contact Dr Perry A 416-617-8977 and email resume to pa291@nyu.edu TORONTO — ORTHODONTIC ASSOCIATE OPPORTUNITY

Our well established orthodontic office is seeking an orthodontic associate 2 days a week to start. As patient case load increases hours can expand. There is a potential to buy the practice following a successful associate period.

All interested inquiries Email: dale@daletucci.com

MARKHAM, ON

Established modern practice with the latest equipment and materials seeking part-time and full-time associates. Transitioning and experienced dentists are welcome. Ideal candidates are motivated self-starters. Join Drs. George Freedman, Fay Goldstep and Susie Ang at EPDOT. Please contact Jennifer Murphy epdot@rogers.com 905-513-9191.

ASSOCIATES FOR HAMILTON & WATERLOO, ON

EAST OF GTA — ASSOCIATE Peterborough 1.5 hours from Toronto.

Digital X-rays, Paperless Chart.

Contact at Dr. Alex at alexrheedds@gmail.com or 905-706-7665.

MEDICINE HAT, AB

Associate position available in a progressive, busy and collegial practice. The city of Medicine Hat, the clinic and the remuneration are exceptional.

Please e-mail CV to cindy@broadwaydental.ca

OTTAWA, ON

Full-Time Associate Needed. Outstanding opportunity for a dynamic, dedicated team-oriented individual to join a large, well-established group practice in Kanata, (Ottawa) Ontario.

Please submit CV by email: hazeldeandental@gmail.com

BURNABY, BC

Busy family practice in Burnaby seeking part time (2-3 days) associate. The candidate must speak fluent Korean, minimum 2 yrs work experience and must be great with children.

Please e-mail resume to: karlapark@hotmail.ca

EAST GTA

Established, busy, growing dental office east GTA requires a P/T associate offering all aspects of dentistry.

Minimum 2 years experience. We offer state of the art digital equipment, please forward you resume to Oral Health Office, Box 13 – e-mail: kshaw@oralhealthgroup.com

MARKHAM, ON

Associate position part-time is available in busy mall location. Will be busy from day one. Position best suited to Cantonese or Vietnamese speaking. Can begin immediately. Friendly and personable is preferable.

Please reply to Oral Health Office Box 16 — e-mail: kshaw@oralhealthgroup.com

KITCHENER/WATERLOO, ON A great FT or PT Associate position is available in a very busy family practice in KW area. Minimum 2 years experience required. The candidate must be proficient in molar RCT and surgical extractions.

Please email your resume to: susandellx2@yahoo.ca

Associates required, for TWO VERY busy and modern practices with VERY strong new patient flow.

E-mail: associatedentist@ymail.com Fax CV: 888-880-4024

WHITEHORSE, YUKON

What recession?! Full time associate needed in busy Whitehorse clinic.

Practice the full range of dentistry while making an above average income and living in an outdoor paradise. No evenings or weekend work, because we’re too busy fishing, hiking, hunting or biking! Possible buy-in opportunity for right associate.

Email Darrin at alderbrookdental@gmail.com

Are you having enough fun at work?

With the core values of Health, Growth & JOY, Sierra is expanding and accepting applications for Pediatric Dentists & General Practitioners in Calgary, Alberta.

Why Calgary?

This beautiful city sees more days of sunshine than any other major Canadian city. Home to 1.3 million people, Calgary is diverse and community-minded.

It is also the mecca of business & financial growth with the strongest economy in the entire country.

Why Sierra Dental?

STRATHMORE, AB

Part time associate position in Strathmore — 30 minutes east of Calgary.

If you are passionate about the art and science of dentistry and would like to work in a busy office that provides you with the best to produce the high quality dentistry that you dream of, send your resume to strathmoreassociatedentist@gmail.com

Because you deserve to feel joy at work! Sierra believes in cultivating and sharing positive energy and strives for a joy-filled environment for all staff & patients. If you are clinically strong, high energy, and self-starting, we look forward to meeting you.

With over 12,000 active patients and a tremendously successful internal referral program we are excited to welcome the right doctor. Sierra also provides a unique practice ownership program. If you are passionate, clinically committed and seeking happiness in your work environment, send resume & cover letter to lavonne.keal@sierracentre.com

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44 Dental Marketplace ASS O CI ATESH I P S

OMFS ASSOCIATES REQUIRED

Busy satellite office requires associates to help manage high patient volumes. Our practice is located 3 hours from the GTA. Flexible schedule available but minimal commitment of 5 days per month required.

Outstanding income potential for individuals that are looking for fully booked days, performing high quality oral surgery. You can continue to reside in the GTA and supplement your professional income with this opportunity.

Forward CV in confidence to: 2020omfs@gmail.com

A FULL TIME ASSOCIATE IS REQUIRED IN CALEDONIA, ONTARIO.

We’re particularly interested in a candidate who has enthusiasm, self-motivation, dedication, good communication skills, attention to detail and a positive attitude.

Please forward resumes to info@grandriverdental.ca or call 905-745-3961

EDMONTON, AB

ASSOCIATE OPPORTUNITIES AVAILABLE!

Kingston, ON — Our well-established, progressive practice in historic Kingston, Ontario is looking for an enthusiastic, self-motivated and dedicated long-term Associate to work for two to four days per week. Associate must have a minimum two years’ experience and be comfortable performing a full range of services. If you are interested in this opportunity, please e-mail resume in confidence to hr@dentalcorp.ca and quote File # DD13.

We are always eager to meet new and experienced Associates looking for meaningful work. For more information please email info@dentalcorp.ca.

Looking for an associate (part/full time) to join our group of multidisciplinary practices which are focused on the highest quality of patient care and using the latest technology available. We are looking for a self-motivated, high-energy, clinically strong candidate who is interested in learning and continuing education. This is a great opportunity for the right candidate to grow with our expanding group and to work in a great environment. Buy-in opportunities are also available for the long-term associates.

If you are interested, please email your CV in confidence to edmontondentalcareer@gmail.com

WILLIAMS LAKE, BRITISH COLUMBIA DENTAL ASSOCIATE POSITION

SW CALGARY, AB

Full Time Dental Associate needed for large multidisciplinary family dental practice. Whether you’re someone who’s just starting off in your dental career or a seasoned provider we would welcome you to join our team.

We are a digital and paperless practice, newly renovated with the latest technology (including CBCT). Come and work in an office where you can experience a variety of dental cases, work with the latest technology and be supported by our highly trained and skilled team.

We have a very successful clinic that is a great place to practice dentistry!

This is an excellent environment to gain experience and earn a six figure income while enjoying a healthy lifestyle.

Position Available July 2013.

Call Perry @ 250-398-0532 Vitoratos@shaw.ca and visit us at www.cariboodentalclinic.com

ASSOCIATE — TRENTON, ONTARIO

Dr. Steven Bongard and Associates at West End Dental Centre in Trenton, Ontario are looking for a caring, compassionate dentist with strong communication and clinical skills to join our busy, progressive practice. This full-time position is an excellent career opportunity for a dedicated dentist with excellent income potential and the potential for future partnership. We offer the knowledge and experience of our doctors along with the support of a friendly and well-trained staff. The office is located 1 hour east of Oshawa on the beautiful Bay of Quinte.

Please e-mail your CV to westenddental@bellnet.ca or fax 613-392-3783, Att’n: Diane Shalai, Practice Manager

Associate required part time for busy, progressive, family, cosmetic practice located in SW Calgary with excellent New paient flow. We are expanding our dental clinic and are searching for an associate who believes in high quality dentistry and patient care. If you are looking for an excellent work environment and a great team who strives for the best in patient care we are the office for you. All aspects of dentistry are offered at our clinic, Implants, Sedation, Cerec-3D Crowns, digital x-rays, Orthodontics, Cosmetic dentistry and much more. Associate position is ideal for a candidate with 2 or more years experience. There is an opportunity for buy in for the right individual in the future, New grads are welcome to apply.

Must be willing to work some evenings and Saturdays.

Please email your resume in confidence to: Cherylplas@gmail.com

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WHITECOURT, AB

EASTERN ONTARIO Sandhu Dental Group is looking for 2 full time associates starting June 1.

BROCKVILLE: Large practice serving 4000 pts, have oppurtunity to work with specialist, denturist and experienced dentists.

CORNWALL: Monday to Thursday and 1 Saturday replacing existing full time associate.

Minimum 2 year commitment required.

Please email your resume to rsandhu@sandhudental.ca and visit our website www.sandhudental.ca

KINGSTON, ON

Tired of working part time in multiple locations to barely cover your school loans? Frustrated to have to follow someone else’s treatment plan? Difficult to establish any relationship with your peers or patients? Consider joining Family Dental Health a busy, well established, modern clinic in Whitecourt, Alberta. Work hard, play hard. Whitecourt, the snowmobile capital of Alberta, is only 1½ hours away from Edmonton and all its shining big city lights and 2½ hours from Jasper and the Rocky Mountains.

Join our overworked husband and wife team for a satisfying career.

Email your résumé at danabuduroi@hotmail.com or fax @ 780-778-2609.

BRAMPTON, ON

Leading Dental Group looking for an associate for an established family practice.

Must have at least 5 years experience.

Contact Trish: at trishc_9@hotmail.com

Part time associate needed to start immediately for busy Brampton office.

Days offered are Friday evenings and Saturdays.

Please forward resumes to fletcherswalia@yahoo.ca

SASKATOON, SK ASSOCIATE REQUIRED

ARE YOU A DENTAL ASSOCIATE LOOKING FOR A FULL SCHEDULE?

Full Time Associate required to work in a busy, well established clinic in Saskatoon. Ideal start date would be summer/fall 2013. Please visit our website at www.downtowndentalsaskatoon.ca to learn more about us.

Please contact Dr. Michael Hammer or Dr. Bryce Bahrey at 306-664-3555 or email: donna@downtowndentalsaskatoon.ca

NORTHERN BRITISH COLUMBIA

Full-time or part-time associate needed immediately for established, busy family practice in Burns Lake with high income potential. The clinic features high quality full time hygienists, dental assistants, Cerec and friendly, hard working staff.

Contact David: drdwy45@gmail.com or 435-767-8375.

Newly Renovated, State of The Art Equipment, 10 Operatories, Skilled TEAM, Performance Bonuses & Incentives…

Is This YOUR New “Dental Home”? www.DentalDreamTeam.ca/Dentist

STOUFFVILLE/NORTH MARKHAM, ON

Associate position available in Stouffville/ North Markham for alternating Saturdays and one day/evening per week in a great general family practice.

Please email resume and available days to ddsisbest@gmail.com

FORT ERIE, ON — REQUIRED IMMEDIATELY Full-time dental associate in Fort Erie required to take over previous associate position of 6 yrs. Well established busy family practice.

Please forward resume to forteriedentalgroup@bellnet.ca or fax to 905-871-3977.

KITCHENER/WATERLOO, ON

FT or PT Assoicate needed. Successful candidate must be proficient at most areas of dentistry. Good communication skills essential. No weekends.

Send resume to apex8526@yahoo.ca

PARIS, ON

Part time dental associate required for a family practice in Paris, Ontario. Endo and extraction skills preferred. Minimum two years experience. Some evenings and weekends required.

Email resume to parisassociate@gmail.com

LOWER FRASER VALLEY, BC Looking for a busy high production office?

Located in Lower Fraser Valley minutes from salmon fishing, Garrison office offers high tech with high touch. If you are a talented dentist with the desire to be busy & produce great dentistry this is the right team.

Forward resume to E: staceyhryciw@gmail.com

SEEKING PART TIME DENTIST – STARTING MAY 2013 Community Care of Kawartha Lakes seeks a part time dentist (1-2 days/week) for a new, modern, paperless office located in Lindsay, ON (1 hr outside GTA). The individual must be kind, compassionate and a team player.

Comfort with basic extractions and root canals an asset.

For more information or to apply, please send CV to bmanion@community-care.on.ca or Fax: 705 324-5442

OHO Mar13 p40-45 Classifieds.indd 45

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www.SuccessfulDentists.ca Positions Available in Edmonton , Calgary & Airdrie |

info@dentalchoice.ca

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The proven choice for brighter results.

When it comes to lasting results and efficacy, Philips Zoom WhiteSpeed LED outshines the competition. In a study, WhiteSpeed provided over 50% better whitening than Opalescence Boost, both immediately following the procedure and after seven and thirty days. It’s clinically proven to whiten teeth up to eight shades in just 45 minutes, and 99% of consumers experienced little to no sensitivity with WhiteSpeed.

Lasting results with minimal sensitivity — that’s the bright side of Zoom WhiteSpeed.

Ask about the new Philips Zoom WhiteSpeed today.

Call 800-278-8282 or visit philipsoralhealthcare.com Philips is a registered trademark of Koninklijke Philips Electronics N.V. ©2013 Discus Dental, LLC. All rights reserved. To be dispensed by or on the order of a dental professional only. * In the US

Winner of the Best Consumer Product Award from DrBicuspid

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TD Canada Trust’s Banking Plan for Dentists is your prescription for better business.

Dedicated Small Business Advisor

TD’s Banking Plan for Dentists starts with a Small Business Advisor who can provide the specialized banking advice you need to help you build a stronger practice. And since we’re open earlier, later and even on Sundays,* we have more time for your business. For specialized banking advice, call 1-888-679-4808, or visit tdcanadatrust.com/dentists

Banking can be this comfortable

*Individual branch hours vary. ®/ The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary, in Canada and/or other countries.

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Taking care of patients is your business. Taking care of your business is ours.