Canadian Packaging June 2019

CROWNING GLORIES Steam Whistle Brewing lifting the lid on its prolific Midas packaging touch Story on page 37

INSIDE: WINNING MENTALITY

Hailing the winners of the 2019 PAC Leadership Awards competition Special supplement begins opposite page 12

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CARTON FORMER & INSERTER The Boxxer Kartnr™ automatic carton forming machine is engineered to vertically form chip board cartons.

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[ ] PACK it At PROCESS EXPO, you’ll see the latest technology on the show floor to help you find the right fit for your product lines and fill more orders with increased profitability.

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UPFRONT

THE COMING TEMPEST IN A BEER MUG

SENIOR PUBLISHER Stephen Dean • (416) 510-5198 SDean@canadianpackaging.com EDITOR George Guidoni • (416) 510-5227 GGuidoni@canadianpackaging.com ASSISTANT EDITOR Alanna Fairey • (416) 510-5228 afairey@canadianpackaging.com MEDIA DESIGNER Brooke Shaw • (519) 428-3471 bshaw@annexbusinessmedia.com ACCOUNT COORDINATOR Barb Comer • (888) 599-2228 ext 210 bcomer@annexbusinessmedia.com CIRCULATION MANAGER Anita Madden • (416) 442-5600 x3596 AMadden@annexbusinessmedia.com VICE PRESIDENT Tim Dimopoulos • tdimopoulos@annexbusinessmedia.com COO Scott Jamieson ANNEX BUSINESS MEDIA 111 Gordon Baker Rd., Suite 400, Toronto, ON M2H 3R1; Tel: 416-442-5600.

Canadian Packaging, established 1947, is published 10 times per year except for occasional combined, expanded or premium issues, which count as two subscription issues.

PRINTED IN CANADA ISSN 008-4654 (PRINT), ISSN 1929-6592 (ONLINE) PUBLICATIONS MAIL AGREEMENT NO. 40065710 CIRCULATION e-mail: rthava@annexbusinessmedia.com Tel: 416-442-5600 ext. 3555 Fax: 416-510-6875 or 416-442-2191 Mail: 111 Gordon Baker Rd., Suite 400, Toronto, ON M2H 3R1 SUBSCRIPTION PRICE PER YEAR (INCLUDING ANNUAL BUYERS’ GUIDE: Canada $78.50 per year, USA $138.00 US per year, Outside Canada $156.50 US per year, Single Copy Canada $10.00, Outside Canada $27.10.

COVER STORY 14 THE CROWNING GLORY By George Guidoni

How Canada’s leading craft brewer keeps staying well ahead of the chasing pack through patient brand diversification and creative packaging innovation.

From time to time Canadian Packaging will mail information on behalf of industry-related groups whose products and services we believe may be of interest to you. If you prefer not to receive this information, please contact our circulation department in any of the four ways listed above.

ANNEX PRIVACY OFFICER Privacy@annexbusinessmedia.com Phone: 800-668-2374 DISCLAIMER: No part of the editorial content of this publication may be reprinted without the publisher’s written permission. ©2019 Annex Publishing & Printing Inc. All rights reserved. This publication is for informational purposes only. The content and “expert” advice presented are not intended as a substitute for informed professional engineering advice. You should not act on information contained in this publication without seeking specific advice from qualified engineering professionals. Canadian Packaging accepts no responsibility or liability for claims made for any product or service reported or advertised in this issue. Canadian Packaging receives unsolicited materials, (including letters to the editor, press releases, promotional items and images) from time to time. Canadian Packaging, its affiliates and assignees may use, reproduce, publish, republish, distribute, store and archive such unsolicited submissions in whole or in part in any form or medium whatsoever, without compensation of any sort.

Cover photography by Cole Garside.

DEPARTMENTS & COLUMNS

FEATURES

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UPFRONT By George Guidoni

4-6

NEWSPACK Packaging news roundup.

11 GRAINS OF TRUTH By Alanna Fairey Canada’s only large-scale rice processor raises its packaging game to stress the company’s firm commitment to environmental responsibility.

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NOTES & QUOTES Noteworthy industry briefs.

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FIRST GLANCE New packaging solutions and technologies.

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ECO-PACK NOW All about packaging sustainability.

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imPACt A monthly insight from PAC, Packaging Consortium

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EVENTS Upcoming industry functions.

58

CHECKOUT By Rhea Gordon Joe Public speaks out on packaging hits and misses.

We acknowledge the [financial] support of the Government of Canada

JUNE 2019 • CANADIAN PACKAGING

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As the province’s finance minister Vic Fedeli points out, “The current beer distribution system is owned by three global giants who were handed a sweetheart deal by the previous government, and who are more interested in protecting profits than providing convenience or choice for the average people.”

Stinging words, no question, but not without foundation or precedent.

Despite the expected howls of outrage from unionized Beer Store employees predicting thousands of lost jobs, a new report from the Retail Council of Canada (RCC) paints a completely opposite scenario, citing the lower pricing and net job creation experienced in provinces with more liberal rules on beer sales.

Unapologetically titled Alcohol in Ontario: Choice & Convenience Means Jobs & Growth, the report calls the proposed deregulation in Ontario a “win for consumers and a win for Ontario’s economy,” citing Quebec and British Columbia as textbook examples of the benefits of deregulation.

“Currently, Ontario is the most underserviced alcohol market based on retail locations per capita in Canada,” the report notes, “with only 2,702 locations that can retail alcohol [and] net-of-tax beer prices that are higher in Ontario by 8.3 per cent.

“To move to the national average, Ontario would need to increase the number of locations by 4,028,” RCC states, “and by increasing choice and convenience for alcohol to the Canadian average, RCC finds that along with greater choice come 9,100 new jobs and a $3.5-billion increase to the GDP (Gross Domestic Product).”

Only time will tell if such numbers are too good to be true, of course, but we’ll never really know unless we try, even if only just because it is 2019.

George Guidoni, Editor

41 NORTHERN EXPOSURE By George Guidoni New Brunswick seafood processor riding the healthand-wellness market trend with new product creations packed with consumer convenience and environmental awareness.

44 DYNAMIC DUE PROCESS Our sneak preview of upcoming PROCESS EXPO 2019 exhibition in Chicago.

SPECIAL REPORT Please check out our exclusive special report presenting and celebrating all winning entries in the 2019 PAC Leadership Awards national packaging competition, starting opposite of page 12.

2019 Winners’ Issue

JUNE 2019

VOLUME 72, NO. 6

I

t is often said that people get governments they deserve.

And for the swelling ranks for Ontario residents swept up in a furious backlash against premier Doug Ford’s austerity agenda targeting government spending and institutionalized sacred cows like The Beer Store, for example, it may be wiser to see how things actually play out before rushing to ideologically-driven judgements.

While blaming previous governments for the mess they left behind is a rather cynical time-tested political ploy used by virtually every party in power to justify their more controversial policies, it’s hard to see most Ontarians getting too distraught about Queen’s Park’s decision to end the province’s 10-year agreement with The Beer Store’s co-owners Molson, Labatt and Sleeman signed by the previous Liberal government back in 2015.

For all the respect for the principle of a deal being a deal, some deals are worth revisiting when circumstances warrant a second look, especially a deal structured to maintain the existing status quo of preferential market access for bigger beer brands for a decade.

In some ways, the writing was already on the wall when the Liberals first allowed for the expansion of beer and wine sales at the province’s grocery stores under their watch, so extending that to corner stores and other retail channels as many other Canadian jurisdictions have done long ago is a logical and inevitable outcome that simply reflects the maturity and diversification of Canada’s biggest consumer market.

In doing so, the Ford cabinet is actually expressing a refreshingly libertarian mindset of offering consumers greater freedom of choice, unlike the prohibitionist Nanny State tendencies guiding previous conservative and other governments, which created an uneven playing field for beer and wine industry newcomers.

CONNECTING YOU TO WHAT’S NEW & EXCITING IN PACKAGING

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NEWSPACK

DIGITAL PRINTING TECHNOLOGY DELIVERS LARGER-THAN-LIFE PACKAGING IMPACT When it comes to sheer size and weight, watermelons are undoubtedly in a league of their own in the world of fresh produce—requiring extraordinarily strong packaging to get these spherical-shaped giants of sweet fruity wholesomeness to market in pristine condition under very tight timelines.

In addition, any such packaging also has to play a critical marketing and branding role for fresh produce distributors such as Mississauga, Ont.based Savco Worldwide Inc. and its H2O brand of seedless watermelons.

Happily for Savco, the folks at Georgia Pacific’s recently-formed Hummingbird digital printing solutions division thrive on answering big challenges with bigger and better solutions enabled by today’s wide-format digital printing technologies.

Measuring 40 by 48 inches and boasting holding capacity of up to 700 pounds, the octagonal bins designed by Hummingbird for Savco were printed on a 110-inch HP PageWide digital corrugated press that offers significant advantages over traditional wide-format printing methods.

“The growing or buying seasons for some produce can be just a few weeks,” says Savco Worldwide president Sav Tsoukalas, “and the HP PageWide digital printing solution gives agility to provide upto-date packaging quickly to farms for shipping to

consumer outlets.”

Tsoukalas says that the bins are shipped straight to the company’s many farmers for speedy farmto-store delivery across Canada and the U.S., while effectively acting as the brand’s moving billboards.

According to Tsoukalas, the digitally printed packaging boosts Savco’s sustainability profile to help meet the environmental stewardship requirements of distributors and to win contracts.

“Another advantage is the easy recyclability of HP PageWide digitally-printed corrugated packaging, which can be collected along with general corrugated materials from stores for recycling,” says Tsoukalas, adding the PageWide packaging also meets the retailers’ requirements for food-grade ink.

According to Hummingbird, the odorless waterbased inks used on the HP PageWide press are free of UV-reactive chemistries—meaning they can be

used across a wide range of primary and secondary packaging applications for food, personal-care and other sensitive products without additional barriers.

“Corrugated boxes are the fastest-growing packaging segment,” says Robert Seay, director for digital business ventures at Georgia Pacific Corrugated LLC in Denton, Tex. “Highvolume digital inkjet printing provides brands with new marketing and supply chain management opportunities for any size job, including versioning and customization.”

For his part, Tsoukalas says that Savco is keen to take advantage of the high-quality graphics and vibrant color of HP’s digital printing to engage customers with its H2O Melon watermelon brand.

“The graphics on the bins are creatively designed to represent clean, clear water—visually attracting shoppers in the store, says Tsoukalas, adding the H2O brand is using nine different designs for this year’s season, compared to three designs last year.

In addition, the H2O bins also feature QR (quick response) codes with geo-location links to connect the watermelon bins to their farms of origin.

“I want to give the farmers credit and the opportunity to publicize their local business and location to the consumers,” Tsoukalas states.

“This makes it a true partnership.”

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NEWSPACK

BLACK FLY SHAKING THINGS UP FOR THE UPCOMING SUMMER PARTY SEASON Knocking back shots of tequila has long been a failproof way to kick any party or festive occasion up a notch or few, but doing so the time-honored way with a dash of salt and a fresh wedge of lemon often requires patience and preparation that some party-goers find too much of a burden or just plain inconvenient.

But thanks to a new RTD (readto-drink) cocktail sensation from London, Ont.-based Black Fly Beverages, tequila fans of all stripes and temperaments can enjoy a f lavorful burst of tequila-based pick-me-up in a f lash with the company’s new line of Tequila Shaker Shots.

Packaged in clear 50-ml test-tube plastic containers that are actually preforms molded into the 400-ml PET (polyethylene terephthalate) used to bottle the company’s fast-growing portfolio of popular RTD cocktails like Black Fly Vodka Cranberry, Tequila Margarita,, Vodka Grapefruit and Long Island Iced Tea, the new tequila ‘poppers’ offer breakthrough convenience and portability to suit virtually any festive occasion.

“Our Mexican-inspired tequila poppers are made Black Fly-style with authentic and premium ingredients, including 17-percent genuine Mexican tequila, real lemon and lime juices, refreshing soda and a hint of salt,” says Black Fly co-founder Rob Kelly.

“I have been wanting to create a unique shot for the past 10 years, but it wasn’t until we moved into our new plant—with all new bells and whistles— that we had the ultimate f lexibility to innovate, deliver and produce this exciting innovation and continue to expand our ever-growing line up if spirit mixed drinks all across Canada.”

As Kelly relates, investing into an on-site inline stretch blowmolder to produce its own plastic bottles in 2014 provided a unique opportunity to utilize the company’s proprietary 40-gram preforms as miniature drinking vessels in their own right, topped off with the company’s Fly’s signature 38-ml PCO (plastic continuous thread) tamperevident resealable caps.

“I’ve always thought the preform would make an amazing package for a shot-style drink,” says Kelly, adding the preform are filled on the same filling machine that is to fill the 400-ml widemouth Black Fly plastic bottles.

“We have created the perfect blend of real tequila, soda, and pure lemon and lime juices to deliver an extremely approachable and tasty shot,” says Kelly, complimenting the firm’s packaging

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supplier Packaging Technologies Inc. (PTi) of Concord, Ont., for developing a perfect secondary packaging solution to hold the individual poppers securely in place through distribution and retail stages.

“We worked closely with PTi with an objective of reducing packaging to design a minimalist, yet sturdy, corrugated four-pack that holds four shot tubes perfectly upright,” Kelly states.

“Canadian customers have responded enthusiastically to the bright dynamic packaging,” says Kelly,

crediting graphic designer Travis Stevenson of Ovef low Studios, also of London, for developing the attentiongrabbing images and logos printed on the paperboxes.

“The retailers really appreciate the PTi-designed retail display case that is proving to be a great POS (point-ofsale) asset for retailers displaying and offering these unique Shaker Shots at the cash registers.”

Adds Black Fly Beverages co-founder Cathy SiskindKelly: “The name Shaker Shots is a call to action, to simply shake and enjoy.

“The buzz is already building across the country, and they have only just hit the market.”

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NEWSPACK

NEW BABY FOOD PACKAGING HELPING SPEED UP COMPANY’S RECOVERY After rising from the ashes of a devastating fire that levelled its production and packaging facility three summers ago, Sanger, Ca.-based Initiative Foods is wasting no time in rebuilding its credentials as one of North America’s leading co-packers of baby foods.

Upon reopening at a new plant in July of 2017, the company worked to regain its marketplace prominence under the leadership of president John Ypma, while also reassessing its overall approach to product packaging.

Ypma wanted to see if it made sense for Initiative Foods to continue packaging its product in glass as before the fire, or to move in another direction.

“We had limited capital after the fire and had to decide

whether to invest in glass again or try something new,” Ypma says.

Although Initiative Foods had previously used basic plastic containers in addition to glass, Ypma understood that customers were expecting more advanced and ontrend designs with plastic packaging.

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Top criteria included having a design that would stand out; allowed for nesting; be aesthetically pleasing as well as functional; and also allow parents to feed their babies in comfort.

Aesthetics aside, the risk of glass breaking during production and falling into the food concerned Ypma, who envisioned a plastic package that would solve those problems and offer greater portability for on-the-go parents.

The containers for Initiative Foods’ veggies and dinners needed to tolerate the high temperatures and pressurized, super-heated water used in the retort process of sterilizing the food.

Ypma turned to TricorBraun, St. Louis, Mo-headquartered designer and manufacturer of rigid plastic packaging products, to come up with a solution.

While glass is adept at withstanding the hot-fill and retort processes, things get trickier with plastics, according to TricorBraun’s design development manager Marco Serrano.

“One of the values TricorBraun brought to this project is that we understand plastic and both its limitations and opportunities,” says Serrano says.

The project grew into a collaborative effort with the client’s other packaging suppliers such as the RPC Group, who supplied the lids and cups.

“There were many intricate measurements in the lid and getting the right snap,” says Ryan Fichuk, TricorBraun’s packaging quality engineer.

TricorBraun and RPC independently checked the parts and data, and then compared results to confirm the lids would perform as expected, so new parents could confidently reseal the package after the initial opening.

With everything clicking into place, Initiative Foods is now using the newly-designed packaging to market is Yummy Organics Line of baby foods available in 16 different varieties.

With the four-ounce cups already retailing in the U.S., the 4.5-ounce version will be introduced to the Canadian market this fall.

As Ypma sums up, “The new plastic containers present themselves as an innovative, differentiated design that offers operational and cost efficiencies, while reducing breakage and meeting consumers’ needs for greater portability and better ergonomics for on-the-go parents.

“While it will be some time before these new containers hit the Canadian store-shelves, responses have been highly positive from early customers, who have found the curvature design to be an attractive, yet practical, alternative to glass.”

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NOTES & QUOTES

nU.K.-headquartered packaging systems supplier Mpac Group plc, parent company of Mississauga, Ont.based machinery manufacturer Mpac Langen (formerly Langen Packaging, Inc.), has completed a nearly $26-million acquisition of Lambert Automation Limited, a prominent U.K. provider of process and packaging automation solutions for medical and consumer healthcare industries employing over 160 people at its main production facility in Tadcaster, Yorkshire. (See Picture) According to Mpac, the acquisition supports the company’s strategy of becoming a market leader in providing full-line packaging solutions for customers in the pharmaceutical,

healthcare and food-and-beverage sectors, with special emphasis on the growing market for “health-and-wellness” products. “Lambert is a high-quality business with proven performance and long-standing embedded relationships with global blue-chip customers,” says Mpac’s chief executive officer Tony Steels. According to Steels, “There are clear synergies in the market, technologies and supply chain that will provide our customers and potential new customers even greater confidence in the delivery of complete turnkey packaging solutions.” nBerlin Packaging, Chicago-headquartered supplier of glass, plastic and metal containers and closures, has completed the acquisition of Verrerie Calvet, a packaging supplier based in Aimargues, France, specializing in high-end packaging for liquid food products such as wine, spirits, olive oil, gourmet seasonings, marinades and sauces. As part of the transaction, Verrerie Calvet will be will be integrated into Berlin Packaging’s Bruni Glass division, headquartered in Milan, Italy.

Dylan Perrault joins the Videojet Technologies Inc. sales team covering South Western Ontario.

Dylan enjoyed ten years in packaging and automation sales with both Domino Amjet and KHS USA, Inc. Recently enjoying time engaged in the legalized cannabis industry and now coming back to packaging and automation.

Dylan Perrault Sales Engineer Videojet Canada Ph: +1-877-225-2241 | Mobile: +1-416-559-2385 |dylan.perrault@videojet.com www.videojet.com

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Configure any IO-Link sensor or actuator via a wireless device that replaces the need to program via a USB IOLink Master connected to a PC or via a network connected master device. The portable Smart Configurator can be used anywhere, as it’s battery powered and equipped with WiFi for IODD files, sync and cloud storage.

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Contact us today, and one of our field sales representatives will show you why we are one of the fastest growing automation companies worldwide. We’ll even provide a free evaluation sample to qualified OEMs.

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FIRST GLANCE COMPACT BY DESIGN

SUSTAINABLE ADVATAGE

Engineered specifically for achieving faster throughput in space-limited warehouses and distribution centers, the new Octopus Compact 20/Compact TSi series stretchwrapper from Signode Industrial Group provides a cost-effective, reduced-footprint solution with a completely new design that provides optimal load containment while optimizing the film usage, according to the company. Leveraging the Octopus brand’s proprietary design and ring technology, combined with durable aluminum frame construction requires minimal assembly, the new stretchwrapper enables highly effective bottom-to-top or top-to-bottom automatic rotary ring stretchwrapping, enhanced with minimal maintenance requirements, while offering robust throughput speeds of up to 40 loads per hour.

Engineered to package a broad range of range of food, household, personal-care and pharmaceutical products, the new high-barrier AmLite Ultra Recyclable laminate from Amcor can be used to suit a wide variety of formats such as pillow pouches, stand-up and spouted pouches, bags, lidding for trays and containers, stick-packs and other popular formats. Made from Amcor’s proprietary high-barrier polyolefin film introduced about a year ago, the new recyclable material incorporates an ultra-thin, transparent barrier coating to replace aluminum and metallized barriers that previously made a lot of flexible packaging exceptionally difficult to recycle.

Signode Industrial Group

THE CASE IN POINT The new robotic VC Series case-packer from Delkor Systems combines FANUC’s IR Vision robotics and Delkor’s own linear-servo three-axis gantry to enable high-speed, automated case and carton packing of spouted pouches, fitment pouches and other single-serve pouch products. Packing spouted pouches both on-edge and lay-flat pack-out with a simple toolless changeover, the VC Series case-packer can run at speed of up to 250 products per minute, using FANUC IR Vision technology to pick pouches from the infeed belt while pouches lay in different orientations. The case-packer achives its compact footprint by using three closely spaced FANUC LR-Mate robots and the compact gantry to ensure optimal reach and payload.

Delkor Systems

Amcor

CELLULAR SOLUTION The new Dual Cell-E robotic palletizer from ESS Technologies Inc. integrates a FANUC M-710iC/50H five-axis robot with 50-kg payload capacity with custom-designed end-of-arm tooling (EOAT) to create a cost-effective, efficient, end-of-line solution for palletizing applications in a very small footprint, according to the company. Designed for easy fit into existing packaging lines to eliminate manual pallet-loading, the ergonomic pallet cell offers virtually non-stop operation, whereby the robot automatically begins palletizing the second pallet position after the first pallet load is complete. Optional light curtains with independent zone controls allow the operator to deactivate the safety sensors and remove the loaded pallet without stopping the robot, while additional system options include Allen-Bradley CompactLogix PLC (programmable logic controller) with Allen-Bradley PanelView Plus color touchscreen HMI (human-machine interface) terminal, deck sheet/tier sheet placement, and a safety guarding upgrade to interlocked polycarbonate panels.

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ECO-PACK NOW

HENKEL PLEDGES TO HELP KEEP CANADA CLEAN VIA RECYCLING Keeping a country the size of Canada clean is a massive task, so it helps a great deal when consumer product giants like Henkel Canada Corporation, a subsidiary of leading German chemical and consumer products group Henkel AG & Company, KGaA, makes an earnest pledge to keeping its packaging waste out of landfills.

Earlier this spring, the Mississauga, Ont.-based company teamed up with acclaimed international recycling leader TerraCycle, Inc. to create a free cross-country recycling program Canada for Henkel’s bestselling Sunlight and Purex brands of plastic detergent pouches.

By purchasing Sunlight or Purex pouches in Canada and recycling the empty containers through the program, Canadian consumers can earn TerraCycle points redeemable for charity gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice.

“Henkel has been focusing on sustainability in packaging for several decades, and we are pleased to partner with TerraCycle to enable this creative approach to help ensure that Sunlight and Purex product packaging can be recycled after the product has been consumed,” says Henkel Canada’s general manager Mario Altan.

“This partnership is part of our commitment that 100 percent of Henkel’s packaging will be recyclable, reusable or compostable by 2025.”

Under the Sunlight & Purex Recycling Program, consumers signed up on the TerraCyle program page (www.terracycle.ca/en-CA/brigades/sunlightpurex) can send in their empty Sunlight and Purex plastic detergent pouches to be recycled for free by mailing in the packages using a pre-paid shipping

label.

Once collected, the pouches are cleaned and melted into hard plastic that can be remolded to make new recycled products.

“Henkel is giving their customers the unique opportunity to divert waste from landfills by offering them a way to responsibly recycle their plastic detergent pouches,” says TerraCycle founder and chief executive officer Tom Szaky. “The Sunlight & Purex Recycling Program provides consumers a way to keep their laundry clean, while also helping to keep the environment clean.”

In addition to individual consumers, the Sunlight & Purex Recycling Program is open to any interested schools, offices or community organization in Canada.

While this program is new to Canada, Henkel has in fact been partnering with Trenton, N.J.headquartered TerraCycle since 2016, when the company’s Adhesive Technologies business unit launched a similar partnership with TerraCycle in the U.S. to allow its American customers to recycle their used adhesives packaging instead of sending them to a landfill or incinerator.

The joint effort involved dedicated teams from Henkel and TerraCycle working together to develop a new process that deactivates the adhesive—making it easier to remove from the plastic packaging.

This material is then melted and turned into pellets that can be used to manufacture new products—from garbage cans to park benches and outdoor furniture.

According to TerraCycle, Henkel was the first adhesive technologies company to offer this type of a recycling program.

STAND-UP PACKAGING A SCHUR HIT Founded in 1981 under the former Communist regime in Poland, family-owned mushroom processing company Jantex Group has overcome a plethora of serious challenges to its growth along the way of becoming one of the country’s leading mushroom products—today exporting its highquality products across Western Europe and North America.

Driven by the company’s self-styled mantra of slogan “Be the first and be the better,” the company has thrived in recent years through relentless product innovation that recently resulted in market launch of a novel convenience food concept: a unique combination of selected mushrooms combined with the nutritional values of rice and buckwheat in fully-recyclable packaging providing outstanding shelf impact and brand differentiation at the POS (point-of-sale) stage.

After a diligent search for a viable packaging solution, the company settled on the Schur Star stand-up bag packaging offered by the globally-operating Schur Star Systems group of companies. Consisting of a Schur Star Packaging Machine and pre-made Schur Star Bags linked together on a unique string to ensure a smooth Visit at PACKEX and flexible packaging process, the Schur Star Concept not only provided Jantex withus superior barrier properties to protect the delicate aroma of the mushrooms, but also to act as a home storage container-for unused product. in Toronto Booth 1363 Using stand-up pouches constructed of transparent flexor-printed CPP (cast polypropylene) film to achieve the required gloss and stiffness, the single-substrate bags do not require any separation after use—making the fully recyclable in most conventional waste streams. Moreover, the film offers excellent printability and high mechanical strength throughout the the packaging process, according to Schur Star, along with quick changeovers between bag size, bag construction and product variety that require only a few minutes.

JUNE 2019 • CANADIAN PACKAGING

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Save Space and Increase Throughput.

WWW.CANADIANPACKAGING.COM • 9

Like to minimize the cost of ownership? Ryson can help. Our Spiral Conveyors need less floor space than conventional conveyors and are faster and more reliable than any elevator or lift. All our products are designed for low maintenance and long life and our proprietary modular construction makes future reconfiguring cost effective.

Quality and service come first at Ryson. We are the number one spiral manufacturer in the USA. For application assistance or more information, give us a call or visit www.ryson.com.

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2019-05-31 9:19 AM

2020 PAC GLOBAL LEADERSHIP AWARDS

2020

r o f open es i r t n e

, 1 t s Augu 19 20

Package brand design and innovation competition, rich in history dating back to 1952 Compete against the best in the world Winning will positively impact business performance

OUR MISSION CELEBRATE CRAFTSMANSHIP | PROMOTE STUNNING DESIGN SHOWCASE COLLABORATION | ENHANCE AND ELEVATE BRAND VALUE EMPHASIZE SUSTAINABILITY VICTORIES

www.pac-awards.com

meet me at the Roxy Awards Celebration | February 18, 2020 | New York, NY

10 • WWW.CANADIANPACKAGING.COM

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CANADIAN PACKAGING • JUNE 2019

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PACKAGING FOR FRESHNESS

GRAINS OF TRUTH

Dry rice manufacurting company seeks out new packaging in an effort to reduce carbon footprint Main: A close-up of the Dainty Organics brand, packaged in Tempo Plastics’ fully-recyclable HarmonyPack stand-up pouch.

Inset Right: Dainty Foods marketing director Nikola Reford and Tempo Plastics vice-president of marketing and product development Leonardo Giglio reviewing color proofs of the the flexible packaging before approving it for production.

BY ALANNA FAIREY, ASSISTANT EDITOR PHOTOS BY CHASE ROONEY

W

ith Canadian consumers becoming increasingly more educated about proactive sustainable practices whilst seeking out healthier alternatives to their everyday diets, it is not surprising that many progressive CPG (consumer packaged goods) businesses are overhauling their strategies to meet these demands.

Headquartered in Montreal, Canada’s sole rice milling and manufacturing company Les Aliments Dainty Foods Inc. has been quick to recognize these evolving consumer demands with the forthcoming launch of its new Organics line of processed rice in early summer, which will be retailed in fully-recyclable flexible packaging manufactured by Tempo Plastics Limited of Innisfill, Ont. Founded in Montreal way back in 1882 by Robert Reford on the Lachine Canal, the company ran its production operations there for decades under its original Mount Royal Rice Mills banner until a major change to existing tariff duties allowed for large-scale importation of raw rice to Canada from the U.S. That landmark change prompted the company to build a new processing facility in the southwestern Ontario border city of Windsor, which would benefit from easy cross-border rail car access to keep the imported rice flowing freely.

Completed in 1967, the 130,000-square-foot facility—owned by French multinational foods giant Marbour Group since 2015—nowadays employs about 40 unionized and 24 salaried staff, with the company founder’s descendent Nicola Reford keeping the original family roots alive in her role as the company’s marketing director.

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“We want to make consumers life as simple as possible, so we hope to show them that there are easy, tasty ways to prepare rice,” Reford told Canadian Packaging in a recent interview, descibing her company’s products as “healthier food comes out of your own kitchen.”

As Reford relates, the cerified gluten-free Windsor facility boasts the coveted internationally-recognized SQF (Safety Quality Food) certification, that is consistently maintined and validated by dedicated effort of the plant’s in-house Quality Assurance Department.

According to Dainty, the company’s dry rices are 100-percent natural product that

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PACKAGING FOR FRESHNESS

A KBA-FlexoTecnica flexo press running the flexible packages at Tempo Plastics’ Innisfil, Ont.-based production facility before it is shipped to Dainty’s Windsor, Ont.-based production facility.

After the HarmonyPack pouches have been shipped to Dainty, they are guided to one of the plant’s fill hoppers, where the bags are filled with basmati rice.

contain no artifical additives or GMOs (geneticallymodified organisms), while boasting valid Kosher certification across the full product porfolio, along with Organic certification for some select products.

Back in 2016, Dainty enlisted the help of leading Canadian branding and design agency Pigeon Brands Inc. to redesign their brand and packaging for an upcoing product relaunch. Pleased with their work, Dainty has continued its partnership with Pigeon Brands.

“Packaging is key to our marketing,” says Reford.

“Our packaging is our face to the world, to our consumers and buyers, and it must reflect our conviction of finding the best environmental solutions for all that we do at Dainty,” Reford asserts.

“To date, the packaging evolution has only been held back by availability, and Dainty is ready to evolve.”

Part of this evolution included finding a film pouch that was sustainable and fully recyclable, to align with the values of the brand-new Organics line, which will be the company’s first line that is going to be in this truly recyclable packaging.

“Several years ago, we were printing a lot of different SKUs (stock keeping units) and had a number of issues with the printer we were using,” Reford explains.

“We then began interviewing other printers.”

After Dainty discovered the Innisfil, Ont.-based Tempo Plastics Limited a few years back, a partnership was born.

“Tempo Plastics has been the key to enabling us to launch an Organics line in a recyclable film pouch,” Reford extols.

“We are very excited to be the first in the market to do so and we are already trialing recyclable film on other packaging lines.”

A leading supplier of flexible packaging solutions, such as pouches, rollstock and poly bags,Tempo Plastics makes it their goal to produce environmentally friendly packaging without compromising food safety at their 100,000-square-feet facility.

“We’re working towards better,” Leonardo Giglio, vice-president, marketing & product development of Tempo Plastics, says.

“At Tempo, we are doing our best to minimize waste, and while minimizing waste is nothing new, it’s good business practice and we want to be promoting

that as much as we can.

“We just want to continue down the path of showing different solutions to people.”

Sustainability in packaging has become a hot-button topic in the past year.

Thanks to advancements in packaging technology, suppliers like Tempo are able to offer Dainty standup resealable pouches from their new brand, HarmonyPack, which Tempo feels is the future of circular economy packaging.

“We think it’s the perfect harmony of what people have been asking for these last couple of years,” Giglio told Canadian Packaging on a recent visit to the lively 133-employee facility.

“I think we have a serious contender for a solution on the end life side, which has always been the biggest challenge for flexible packaging.”

As part of Tempo’s Guilt-Free Packaging line, the HarmonyPack pouch solutions are made from number two polyethylene and also offer full HD Graphics and barrier if needed for shelf-stable products.

In addition, HarmonyPack is certified to use the esteemed how2recycle logo, a standardized labeling system that visibly communicates recycling instructions to the public to offer reliable and transparent on-package recycling information to customers in North America.

Impressed by Tempo’s commitment to sustainability and progressive mindset, Dainty Foods hopes to use the HarmonyPack material for all of their brands.

“We’re hoping to get all of our product into this kind of film by the end of the year,” Reford explains.

“We are trialling some of the Tempo film on some of our block bottom bag machines, and it’s really important that we produce as little waste as possible.”

For Giglio, the creation of the HarmonyPack pouches serve as a way for Tempo Plastics to educate consumers about what their options are with the package they are using at the time of disposal.

“We started showing people this year and so far there’s been a lot of interest, a lot more activity and we expect that to continue,” Giglio says with an exuberant smile.

“All we can do is design things better, give opportunities to people to use it at the end and hope that the innovation will follow with more recycling options.

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Adds Giglio: “If we wait for the recycling innovation to be here, we’re never going to have anything, so why don’t we start making alternatives today?”

Prior to production, Tempo and Dainty collaborate together on the format that they would like to bring to market, with Dainty providing Tempo with the size and weight that they want for the stand-up resealable pouches.

Once the sizing exercises are complete, Pigeon designs according to Dainty specs and then Tempo produces colour proofs.

Once final, Giglio’s team then creates print plates with the approved colors, fonts and logos.

The specialty film is co-extruded together to form a homogenous material, thus beginning its transformative evolution into the HarmonyPack pouches.

After it completes the final stage on the Totani pouchmaking machine, Tempo then ships the HarmonyPack pouches to Dainty’s Windsor facility, where the rice is waiting to fill after being processed through rigorous cleaning and/or milling steps.

The rice is then guided to the fill hoppers for specific packaging machines and packaging will run at varying fill speeds, depending on the machine and the size of the package.

The packaged rice is then conveyed to cases, a palletizer and finally rests in its place in Dainty’s on-site warehouse before it is shipped for retail distribution.

Deep commitment to sustainable packaging aside, both Giglio and Reford agree that the working relationship between Dainty and Tempo has been smooth sailing thanks to a collaborative effort on both sides.

“It has been a great synergy between the two businesses and I’m excited that they are one of the early adopters for this fully recyclable material,” Giglio praises.

“We are focused on high-end printing and Dainty sees that as the value in a supplier and they want their brand to look and resonate a certain way and we do our best to make sure that we have their message come true on shelves.”

Reford recalled several occasions where sales representatives from Tempo made the long drive to Windsor to hand deliver the finished pouches, which indicates Tempo going far above the ordinary to match client expectations and values.

“We are a small Canadian company and so is Tempo,” Reford reflects.

“I think in that sense we make good partners, because there is no hierarchy—everybody works together, and I hope this will be a long partnership.”

Moving forward, both Tempo and Dainty will continue to educate customers about fully recyclable packaging through their continued efforts and everyday practices.

“We are the David, not the Goliath of the Flexible Packaging industry––our ability to adapt quickly will continue to be one of our strengths,” Giglio elucidates.

“We want to really push the envelope and see how far can we take this.”

Concludes Reford: “Part of the issue is education— If we can do our little part in helping people make greener decisions, then that is a big accomplishment for us.”

SUPPLIERS Tempo Plastics Ltd. Pigeon Brands Inc.

CANADIAN PACKAGING • JUNE 2019

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PACKAGE INNOVATION // rigid/semi-rigid containers

Winners’ Issue

2019

CONNECTING YOU TO WHAT’S NEW & EXCITING IN PACKAGING

JUNE 2019 • CANADIAN PACKAGING

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GREATNESS COMES IN ALL SHAPES AND SIZES. Congratulations to our 2019 PAC Canadian Leadership awardwinning clients that we are privileged to collaborate with.

We are Pigeon. For the past four decades, we’ve been collaborating with award-winning Canadian and International brands to build their stories from the ground up. We do it by bringing key attributes to light and weaving them throughout the entire brand – from the packaging right through to the entire communications eco-system. At Pigeon, we understand that IDEAS THAT TRAVEL are ideas that ensure your brand’s growth and success in the marketplace.

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Toronto • Montréal • Mexico City

pigeonbrands.com

2019-05-31 9:19 AM

PACKAGING CONSORTIUM 600-15 Allstate Parkway Markham, ON L3R 5B4 pacinfo@pac.ca www.pac.ca

2019 PAC BOARD DIRECTORS Chairman Brent Heist, Global Packaging Sustainability Procter & Gamble, Inc. First Vice-Chairman James Davidson, Director, Commercial Excellence, Marketing & Value Plus Amcor Flexibles Americas Second Vice-Chairman Leon Hall, Sales WestRock

DIRECTORS AT LARGE

Rebecca Casey, Senior Director, Marketing T.C. Transcontinental James D. Downham, President & CEO PAC Packaging Consortium Sheldon Gouthro, Vice-President & Chief Operating Officer Maritime Paper Products Ltd. Jennifer Hottinger-Sloan, Director of Packaging Coca-Cola Ltd. Louis Lemaire, Vice-President, Sales and Marketing Graphic Packaging International Canada Paul McCarthy, Country Manager HP Canada Co. Linda McGregor, Vice-President & Account Director Davis Al Metauro, Executive Vice-President Cascades Recovery Richard Pileski, Corporate Development Jones Packaging Jon Pyper, North American Associate Director, Sustainability & Advocacy, Packaging & Specialty Plastics The Dow Chemical Co. Dan Reshef, Manager of Steward Relations & Sustainability Canada Fibres - Urban Resource Group Mike Richmond, Principal PTIS Seanna Rishor, Vice-President, Private Label Sobeys Amy Tomasek, Senior Manager, Packaging & R&D Molson Coors Brewing Company Laura Studwell, Industry Marketing Manager OMRON Automation & Safety Denis Vachon, Sales Manager O-I Canada Corp.

Publisher: Stephen Dean Editor: George Guidoni Features Editor: Alanna Fairey Art Director: Brooke Shaw Production Manager: Barb Comer

JUNE 2019 • CANADIAN PACKAGING

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PACKAG

PAC LEADERSHIP AWARDS A FITTING CELEBRATION OF CANADIAN PACKAGING EXCELLENCE A Message from the PAC President & CEO Rich in history and leadership, the PAC Leadership Awards competition is marking its 66th year in style by continuing to attract some of the most influential and innovative packaging entries from across the globe.

Corsillo of Atlantic Packaging; Elsie Cross of Nestle; Steve Murphy of Canadian Tire; Thomas Pigeon of Pigeon Brands; Brandon Quinn of Molson Coors; Shaun Ramrattan of The Central Group; and Stuart Werle of Werle Design.

In 2019, we continue to see an evolution in all categories. The competition entries continue to impress with clear focus on trends we see emerge in the marketplace: solutions for a circular economy; reinventing the package for e-commerce strategies; using technology to produce more connected packaging that allows brands to connect the physical and virtual world; and overall dedication and focus from all value chain stakeholders to reducing plastic waste.

We would also like to extend our thanks to the Canadian Packaging magazine of Annex Business Media—our long-standing media partner and sponsor of the competition’s Consumer’s Voice Award—for its continued steadfast support for both the PAC community and the packaging industry at large.

Earlier this year, we were proud to welcome 25 dedicated industry professional experts who came together to grade and weigh in on each entry in person, while our five sustainability and in-store marketing experts performed their package evaluations online.

I wish to extend my gratitude to all judges for their participation in this long-running PAC competition, as well as for ensuring that all the entries received objective and expert scoring and evaluation.

Our committee this year continued to adapt to the rapidly changing packaging landscape, while ensuring the integrity and legacy of our awards competition and gala will live on.

Also, a very special thank you to Pigeon Brands for their creative direction and design work in designing this magazine cover and giving the awards presentations a fresh new look and feel.

This year we are presenting three Best-of Showawards, including the Brand Marketing Award; Packaging Innovation Award; Proudly Canadian Award; and the Consumer’s Voice Award, sponsored by the Canadian Packaging magazine.

Congratulations to our 2019 competition winners for their brilliant packaging submissions and leadership in the industry!

Drop by the PAC booth at the PACKEX Toronto exhibition, June 4-6, 2019, to take an intimate close-up look at all of the competition entries and winners. You will be glad you did!

We are most grateful for their enduring commitment to overseeing such a dynamic competition and for bringing the fun and energetic awards gala to life.

Sincerely,

As such, we are delighted to extend special gratitude to the following committee members: Joseph Campbell of Acorn Packaging; Tony

James D. Downham President & CEO, PAC, Packaging Consortium

A VERY SPECIAL THANKS TO PIGEON BRANDS FOR THEIR CREATIVE CONTRIBUTION

www.pac.ca • S3

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20180125_CA_Packaging_Ad_draft1.pdf 1 29.01.2018 18:04:15

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01 9:59 AM

NEW BRAND // food & beverage

GOLD WINNERS A

A

B

B

D

E

F

G

EAT THESE Brand Owner: Eat These Foods Inc. Entering Company Name: Overflow Design Brand Agency/Graphic Designer: Overflow Design

FOUR O’CLOCK, ORGANIC & FAIR TRADE Brand Owner: Trans-Herb Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands

PAC CONNECT 2019

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C

C

IRRESISTIBLES VINEGAR SPRAY Brand Owner: Metro Brands Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: Fattorie Giacobazzi Package Converter/Printer/Raw Materials: Label It Spa, Italy

D

J.P. WISER’S ALUMNI WHISKY SERIES Brand Owner: Corby Spirit and Wine Limited Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: Owens-Illinois - Stock Bottle Package Converter/Printer/Raw Materials: Ingenious Packaging Group

E

SENSATIONS BY COMPLIMENTS AUTHENTICO PASTA SAUCE Brand Owner: Sobeys Inc. Entering Company Name: FISH Agency Brand Agency/Graphic Designer: FISH Agency Pre-press/Structural Designer: Grafica Artistica Meridionale Package Converter/Printer/Raw Materials: Grafica Artistica Meridionale

F

SENSATIONS BY COMPLIMENTS CLUCK-WING Brand Owner: Sobeys Inc. Entering Company Name: FISH Agency Brand Agency/Graphic Designer: FISH Agency Pre-press/Structural Designer: Autumn Graphics Package Converter/Printer/Raw Materials: Fort Dearborn Company

G

URBAN PICNIK Brand Owner: Vegkiss Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands

www.pac.ca • S5

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NEW BRAND // food & beverage

SILVER WINNERS A

B

C

D

E

F

G

H

I

A

ACTIVIA DRINK Brand Owner: Danone Wave Canada Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: SGS Package Converter/Printer/Raw Materials: Westrock and American Fuji Seal

C

COMTE DE GRASSE Brand Owner: Comte de Grasse Entering Company Name: forceMAJEURE Design in Partnership with CHIC Agency Brand Agency/Graphic Designer: forceMAJEURE Design in Partnership with CHIC Agency

F

GREEN OCEAN GO WILD ARGENTINIAN SHRIMP Brand Owner: Tree of Life Canada Entering Company Name: Rayment & Collins Brand Agency/Graphic Designer: Rayment & Collins Pre-press/Structural Designer: Rayment & Collins Package Converter/Printer/Raw Materials: BAO BÌ DUY NHÂT

H

HERSHEY’S GOLD Brand Owner: The Hershey Company Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: SGS Package Converter/Printer/Raw Materials: Bemis

B

COMPASS ORGANIC APRICOTS Brand Owner: Compass Foods Sales Company Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: Tempo Plastics Limited Package Converter/Printer/Raw Materials: Tempo Plastics Limited

D

COOLWAY Brand Owner: Coolwhey Inc. Entering Company Name: Bo Branding & Design Agency Ltd. Brand Agency/Graphic Designer: Bo Branding & Design Agency Ltd. Pre-press/Structural Designer: Stanpac Package Converter/Printer/Raw Materials: Stanpac

G

HÄAGEN-DAZS EXTRÄAZ Brand Owner: Nestlé Entering Company Name: Bridgemark Brand Agency/Graphic Designer: Bridgemark Pre-press/Structural Designer: SGS

I

IRRESISTIBLES NATURALIA Brand Owner: Metro Entering Company Name: St. Joseph Communications Brand Agency/Graphic Designer: St. Joseph Communications Pre-press/Structural Designer: SGS Package Converter/Printer/Raw Materials: Various

E

CRAVE Brand Owner: Kraft Heinz Canada Entering Company Name: Shikatani Lacroix Design Brand Agency/Graphic Designer: Shikatani Lacroix Design Pre-press/Structural Designer: SGS Package Converter/Printer/Raw Materials: GPI

S6 • www.pac.ca

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PAC CONNECT 2019

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NEW BRAND // food & beverage

SILVER WINNERS J

K

M

N

P

J

K

IRRESISTIBLES NUTS COLLECTION Brand Owner: Metro Brands Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: SGS Package Converter/Printer/Raw Materials: SSK Graphics / Asaya IT’S GOOD PASTA Brand Owner: It’s Good Pasta | National Pasta Entering Company Name: Rayment & Collins Brand Agency/Graphic Designer: Rayment & Collins / Tryan Servinis Pre-press/Structural Designer: Rayment & Collins Package Converter/Printer/Raw Materials: Rayment & Collins

S8 • www.pac.ca

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L

O

Q

L

M

KASHI JOI Brand Owner: Kellogg Canada Inc. Entering Company Name: Anthem Worldwide Brand Agency/Graphic Designer: Anthem Worldwide Pre-press/Structural Designer: Schawk Package Converter/Printer/Raw Materials: MediaWorks Inc. & Transcontinental Flexstar Inc. METRO XMAS SERIES Brand Owner: Metro Brands Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: Multiple prepress Package Converter/Printer/Raw Materials: Multiple printers

R

N

O

MY FIRST BEAR PAW VANILLA AND MY FIRST BEAR PAW OATMEAL Brand Owner: Dare Foods Entering Company Name: ProAmpac Pre-press/Structural Designer: Schawk Package Converter/Printer/Raw Materials: ProAmpac

POWERADE ULTRA Brand Owner: Coca-Cola Company Entering Company Name: Werle Design Associates Brand Agency/Graphic Designer: Werle Design Associates Pre-press/Structural Designer: Sonoco-Trident Package Converter/Printer/Raw Materials: Fort Dearborn Company

P

YUM DYNASTY Brand Owner: Bellisio Foods Entering Company Name: Bridgemark Brand Agency/Graphic Designer: Bridgemark Pre-press/Structural Designer: Paperworks

Q

PEACE TEA Brand Owner: Coca-Cola Ltd. Entering Company Name: Werle Design Associates Brand Agency/Graphic Designer: Werle Design Associates Pre-press/Structural Designer: Sonoco-Trident Package Converter/Printer/Raw Materials: Ball Packaging

R

VIVRE DANS LA NUIT Brand Owner: Vins Arista Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Package Converter/Printer/Raw Materials: Papier & Passions

PAC CONNECT 2019

2019-05-31 9:19 AM

Growing Sales E-COMMERCE

LABOR Multiple Configurations SPEED-TO-MARKET

Lowering Costs Speeding up Operations

DIM WEIGHT

DAMAGE Shelf-Ready Packaging

SKU PROLIFERATION

Customization

Production Stops

Sustainability

Efficiencies

What’s keeping you up at night?

Channel Pressures Void Fill Reduction

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WestRock’s Automated Packaging Systems performance matches our equipment with our innovative corrugated designs to provide an optimized solution that works with your processes, speeds up your operations, and lowers your costs regardless of production scale. From a single case erector to a fully integrated line design, we have the expertise to propose efficiencies that can positively impact your bottom line.

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© 2019 WestRock Company. All rights reserved.

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NEW BRAND // non-food

GOLD WINNER

A

WILKINSON SWORD DOUBLE EDGE RAZOR Brand Owner: Edgewell Personal Care Entering Company Name: Bridgemark Brand Agency/Graphic Designer: Bridgemark

E

THE GOOD STUFF Brand Owner: Unilever Entering Company Name: forceMAJEURE Design Brand Agency/Graphic Designer: forceMAJEURE Design & Samuel Rowe (Unilever)

SILVER WINNERS A

B

C

D

A

CARON Brand Owner: Spinrite Entering Company Name: Spinrite Brand Agency/Graphic Designer: Spinrite / Lindsay Hermsen Pre-press/Structural Designer: Suzanne Thuerig Package Converter/Printer/Raw Materials: Jiangsu Haite Fashion Co.,Ltd

S10 • www.pac.ca

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E

B

KOENA Brand Owner: Sandoz Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: Produlith Package Converter/Printer/Raw Materials: Biena

C

CLERA Brand Owner: Aurium Pharma Inc Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: Simpson Print and Express Tubes Package Converter/Printer/Raw Materials: Simpson Print and Express Tubes

D

NATURE’S RECIPE - NATURAL DOG FOOD Brand Owner: Smucker Foods Of Canada Corp.

Entering Company Name: Corporate Visuals Inc. Brand Agency/Graphic Designer: Corporate Visuals Inc. Package Converter/Printer/Raw Materials: Peel Plastic Products Limited and Plastic Packaging Technologies LLC

PAC CONNECT 2019

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WINNERS

2019

BEST OF SHOW PROUDLY CANADIAN

Eat These

Eat These Foods Inc. Eat These is a premium, hand-crafted, artisanal line of products sold in upscale butcher shops, food markets and other boutique retailers. Visually, the packaging is contemporary in style and stands out from the existing and traditional competitors in the category.

The size of the label enables consumers to immediately see the quality and appeal of the product within the jar. Targeting adults over 20, the Eat These brand was introduced as an upscale product with a price point comparable to that of similar products typically sold at farmers’ markets.

The Eat These product team recognized that adult consumers (35 plus) that frequent upscale butchers and markets have a ‘taste’ for unique food experiences. Although the target is for those with a discernible palate, the Eat These products continue to be a hit with children of all ages.

PAC is pleased to introduce the Proudly Canadian bestof-show award, reserved exclusively for products that are created, packaged and manufactured in Canada.

While they look great in your fridge, they can also be elevated as a unique hostess gift!

BRAND MARKETING

Lovibles

Pet Retail Brands Ltd. This Lovibles packaging was created and designed to attract attention, tell stories and connect with the intended customer. When placed on the shelf, it creates a strong brand presence and becomes a billboard for the brand.

The project team created consistency across all packaging using a bright and colorful approach, to differentiate the brand and product against the competition.

The product can be kept in the original packaging even after opening, while its outstanding product-to-package ratio and the material used provide the lightest weight possible in packaging compared to rigid alternatives.

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The team worked together to take advantage of extended gamut printing— leveraging an opportunity to produce a higher number of colors and gradients with a reduced number of printing plates.

PAC CONNECT 2019

2019-05-31 9:19 AM

WINNERS

CONSUMER’S VOICE

La Parisienne Lavo Selected by regular contributors to the Checkout product review column of the Canadian Packaging magazine, the attractive and lavish visual effect created by La Parisienne product range makes one want to try each one. The engaging color palette—vibrant for detergents and soft for fabric softeners—makes it easy to browse the product, while inviting shoppers to discover more.

The block effect is created by the unique La Parisienne vibrant green bottle for detergents and the soft beige bottle for softeners, whereby the used colors and illustrations creates ‘visual disruption’ from big brands at shelf level to make the new positioning clearly understandable for consumers.

The structural aspect of the bottle was revamped in order to reflect the round and organic side of the design, while maximizing its impact with a shape that stands out.

The La Parisienne brand is a rare treat for all the senses: • Smell, with scents that are both delicate and tart; • Touch, with a range of detergents and fabric softeners that respect the fiber of fabrics; • Sight, thanks to a set of organic and inviting illustrations.

PACKAGE INNOVATION

YUNI

YUNI Beauty LLC The YUNI brand is passionate about its sustainability effort; hence the project was approached with both beauty and sustainability in mind.

The soft graphic design with satin finishing provides an eye-catching appeal in the busy aisles of cosmetic merchandising. The cartons are recyclable, and have been produced with soy-based inks on FSC-certified board to reflect sustainable forest management.

Using NFC technologies, the packaging offers the shopper information about the enclosed products prior to purchase. Using this technology allows YUNI the opportunity to update this information without a packaging change—allowing the brand to keep content fresh and adjust promotions to drive purchasing.

The NFC tags consist of polymer, metals and silicon very similar to EAS tags for anti-theft purposes, which are removed from the recycling stream in the repulping process.

The overall design of the product family was created to elicit the message of a soft, organic and healthy lifestyle brand.

PAC CONNECT 2019

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REBRAND // food & beverage

GOLD WINNERS A

B

J.P WISER’S DELUXE Brand Owner: Corby Spirit and Wine Limited Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands

C

ME TO WE CHOCOLATE Brand Owner: Me To We Entering Company Name: Invok Brands Brand Agency/Graphic Designer: Invok Brands

D

SPOKES Brand Owner: Left Field Foods Entering Company Name: Anthem Worldwide Brand Agency/Graphic Designer: Anthem Worldwide Pre-press/Structural Designer: Schawk Inc. Package Converter/Printer/Raw Materials: GenPak, LLC

YVES VEGGIE CUISINE Brand Owner: Hain Celestial Group Entering Company Name: Corporate Visuals Inc. Brand Agency/Graphic Designer: Corporate Visuals Inc. Package Converter/Printer/Raw Materials: Glenmore Printing + Winpak LTD + Alphapoly Packaging

SILVER WINNERS A

B

G

H

A

COUNTRY HARVEST Brand Owner: Weston Foods Entering Company Name: Davis Brand Agency/Graphic Designer: Davis

B

DEMPSTER’S DELUXE Brand Owner: Bimbo Canada Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: SGS Package Converter/Printer/Raw Materials: Allied Halo

C

C

DIAMOND BRAND SHELLED WALNUTS Brand Owner: Diamond of California Entering Company Name: TC Transcontinental Packaging Brand Agency/Graphic Designer: Diamond of California In-house Package Converter/Printer/Raw Materials: TC Transcontinental Packaging

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D

E

I

D

EARTH’S OWN Brand Owner: Earth’s Own Entering Company Name: Davis Brand Agency/Graphic Designer: Davis Package Converter/Printer/Raw Materials: Evergreen Packaging and Tetra Pak

E

JIF PEANUT BUTTER Brand Owner: Smucker Foods of Canada Corp.

Entering Company Name: Corporate Visuals Inc. Brand Agency/Graphic Designer: Corporate Visuals Inc. Pre-press/Structural Designer: Smucker Foods of Canada Corp.

Package Converter/Printer/Raw Materials: Walle Corporation

F

PARIS PÂTÉ Brand Owner: Aliments Ouimet-Cordon Bleu Inc. Entering Company Name: Bo Branding & Design Agency Ltd. Brand Agency/Graphic Designer: Bo Branding & Design Agency Ltd. Pre-press/Structural Designer: Domiberia S.L.U. Package Converter/Printer/Raw Materials: Domiberia S.L.U.

F

J

G

TIM HORTONS FALL HOCKEY PROMOTIONAL CUPS 2018 Brand Owner: Restaurant Brands International Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Package Converter/Printer/Raw Materials: Pactiv, Dart, Georgia Pacific

H

TIM HORTONS ICED CAPPS, AND TIM HORTONS ICED COFFEES Brand Owner: Coca-Cola Ltd Entering Company Name: Coca-Cola Ltd Brand Agency/Graphic Designer: Perennial Pre-press/Structural Designer: Schawk Package Converter/Printer/Raw Materials: American Fujiseal

K

I

TIM HORTONS US HOLIDAY CUPS 2017 Brand Owner: Restaurant Brands International Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: Illustrator: Laura Mensinga Package Converter/Printer/Raw Materials: Letica

J

WESTERN FAMILY SPARKLING WATER Brand Owner: Save-On-Foods Entering Company Name: RKW Communications Inc. Brand Agency/Graphic Designer: RKW Communications Inc.

K

WHOLE HOG Brand Owner: Stevens Point Brewery Entering Company Name: Invok Brands Brand Agency/Graphic Designer: Invok Brands

PAC CONNECT 2019

2019-05-31 9:19 AM

The Future of Print is Here:

Primefire 106

Recipient of the 2018 Intertech™ Technology Award, the Primefire 106 is changing the future of printing.

The first commercially available industrial inkjet press in the 70 x 100 format, the Primefire 106 impresses with 1,200 x 1,200 dpi resolution. Based on the platform of the Speedmaster XL 106, the machine gives packaging printers the confidence of over 80% available uptime while also seamlessly integrating into offset environments. Raise the bar with Primefire’s direct-to-sheet 7-color imaging registration by incorporating variable content as well as unique security features for anti-counterfeiting designs.

Learn more at http://news.heidelbergusa.com/digital

Heidelberg Canada Graphic Equipment Limited 5900 Keaton Crescent, Mississauga, Ontario, L5R 3K2 www.heidelberg.com/ca

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REBRAND // non-food

GOLD WINNERS A

A

B

LA PARISIENNE Brand Owner: Lavo Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: CP Packaging Package Converter/Printer/Raw Materials: Supremex

B

C

HILLS PET NUTRITION - SCIENCE DIET RANGE Brand Owner: Hills Pet Nutrition Entering Company Name: Peel Plastic Products Ltd. Brand Agency/Graphic Designer: Beardwood and Co. Pre-press/Structural Designer: We Are Alexander Package Converter/Printer/Raw Materials: Peel Plastic Products Ltd.

C

LOVIBLES Brand Owner: Pet Retail Brands Ltd. Entering Company Name: Tempo Plastics Limited Brand Agency/Graphic Designer: Pet Retail Brands Ltd. Pre-press/Structural Designer: SGS Package Converter/Printer/Raw Materials: Tempo Plastics Limited

SILVER WINNERS

A

A

B

C

D

E

F

BE BETTER Brand Owner: Rexall Canada Entering Company Name: St. Joseph Communications Brand Agency/Graphic Designer: St. Joseph Communications

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B

CASHMERE BATHROOM TISSUE Brand Owner: Kruger Products LP Entering Company Name: Corporate Visuals Inc. Brand Agency/Graphic Designer: Corporate Visuals Inc. Pre-press/Structural Designer: Kruger Products LP Package Converter/Printer/Raw Materials: Prepress: SGS Printers: Polystar Packaging + Starpack Packaging Corporation

C

FRESHPET VITAL Brand Owner: Freshpet Entering Company Name: Wallace Church & Co. Brand Agency/Graphic Designer: Wallace Church & Co.

D

GOLFGREEN NITROGROW Brand Owner: Canadian Tire Entering Company Name: Canadian Tire Brand Agency/Graphic Designer: Jump Pre-press/Structural Designer: Transcontinental Premedia Package Converter/Printer/Raw Materials: Tempo Plastics Limited

E

LIVRELIEF Brand Owner: LivRelief (Delivra Corp) Entering Company Name: Shikatani Lacroix Design Brand Agency/Graphic Designer: Shikatani Lacroix Design Pre-press/Structural Designer: Goldrich Printpak Inc (cartons), Montebello Packaging (tubes)

F

ORTHO B GON MAX Brand Owner: Scotts Canada Ltd. Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands

PAC CONNECT 2019

2019-05-31 9:19 AM

PACKAGE INNOVATION // paper

GOLD WINNERS A

SILVER WINNERS

B A

A

THEORY WELLNESS Brand Owner: Theory Wellness Entering Company Name: Duallok Brand Agency/Graphic Designer: HIPPO Premium Packaging Pre-press/Structural Designer: Duallok Package Converter/Printer/Raw Materials: Duallok

B

YUNI Brand Owner: YUNI Beauty LLC Entering Company Name: Jones Packaging Inc. Brand Agency/Graphic Designer: Kelsey Chung Design Pre-press/Structural Designer: Jones Packaging Inc. Package Converter/Printer/Raw Materials: Jones Packaging Inc.

B

A

KITKAT SENSES COLLECTION Brand Owner: Nestlé Canada Inc. Entering Company Name: Jones Packaging Inc. Brand Agency/Graphic Designer: sgsco Pre-press/Structural Designer: sgsco /Jones Packaging Inc. Package Converter/Printer/Raw Materials: Jones Packaging Inc.

B

PARIS HILTON Brand Owner: Paris Hilton/Parlux Fragrances Entering Company Name: SupremeX Inc Brand Agency/Graphic Designer: Parlux Fragrances Pre-press/Structural Designer: SupremeX Inc Package Converter/Printer/Raw Materials: SupremeX Inc

C

C

VINEA Brand Owner: Reif Estate Winery Entering Company Name: ASL Print FX Brand Agency/Graphic Designer: Kaiser Design Package Converter/Printer/Raw Materials: ASL Print FX

PACKAGE INNOVATION // flexible

GOLD WINNER

SILVER WINNER A

A

17% sales increase with millennials Attract new consumers with your legacy brand See how at: davis.agency/brandingHealthyChoice

A

IRRESISTIBLES NATURALIA VOLTIGEURS CHICKEN Brand Owner: Metro Brands Entering Company Name: Pigeon Brands Brand Agency/Graphic Designer: Pigeon Brands Pre-press/Structural Designer: Sealed Air Cryovac Package Converter/Printer/Raw Materials: Sealed Air Cryovac

PAC CONNECT 2019

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A

MATRIX TOTAL RESULTS HAIR CARE Brand Owner: L’Oréal / Matrix Hair Care Entering Company Name: ProAmpac Brand Agency/Graphic Designer: L’Oréal in-house Pre-press/Structural Designer: ProAmpac Package Converter/Printer/Raw Materials: ProAmpac

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y

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PACKAGE INNOVATION // rigid/semi-rigid containers

GOLD WINNER

SILVER WINNERS

A A

A

BRAND NAME: COCA-COLA BRANDS - INCLUDING COCA-COLA, DIET COKE, COKE ZERO SUGAR, SPRITE Brand Owner: Coca-Cola Ltd Entering Company Name: Coca-Cola Ltd Pre-press/Structural Designer: Coca-Cola Company

A

B

GREEK YOGURT HONEY ON THE SIDE Brand Owner: Lidl US, LLC Entering Company Name: Polytainers Inc. Pre-press/Structural Designer: Verstraete Package Converter/Printer/Raw Materials: Polytainers Inc.

B

C

OIKOS OH! Brand Owner: Danone NA Entering Company Name: Polytainers Inc. Package Converter/Printer/Raw Materials: Polytainers Inc.

C

IRRESISTIBLES ORGANICS HONEY Brand Owner: Metro Entering Company Name: St. Joseph Communications Brand Agency/Graphic Designer: St. Joseph Communications Pre-press/Structural Designer: SGS Package Converter/Printer/Raw Materials: Vendor

SUSTAINABLE PROCESS / FACILITY

SILVER WINNER A

Häagen-Dazs keeps its cool Stay in front with innovation See how at: bridgemark.agency/brandingHaagenDazs

A

BE FRESH Brand Owner: Sustainable Produce Urban Delivery (SPUD.ca) Entering Company Name: Sustainable Produce Urban Delivery (SPUD.ca) Brand Agency/Graphic Designer: Be Fresh Local Market Package Converter/Printer/Raw Materials: Preserve

PAC CONNECT 2019

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IN-STORE MARKETING

GOLD WINNER

A

SILVER WINNER

TASTE OF NATURE Brand Owner: Taste of Nature Entering Company Name: Atlantic Packaging - Retail division Brand Agency/Graphic Designer: Atlantic Packaging Pre-press/Structural Designer: Atlantic Packaging Package Converter/Printer/Raw Materials: Atlantic Packaging - Retail division

A

FRITO-LAY Brand Owner: Pepsi - Frito-Lay Entering Company Name: Atlantic Packaging - Corrugated Division Brand Agency/Graphic Designer: Pepsi - Frito-Lay Pre-press/Structural Designer: Atlantic Packaging - Corrugated Division Package Converter/Printer/Raw Materials: Atlantic Packaging - Corrugated Division

SUSTAINABLE PACKAGE

SILVER WINNER A

A

HARNEY & SONS FINE LOOSE TEA Brand Owner: Harney & Sons Fine Teas Entering Company Name: TC Transcontinental Packaging Brand Agency/Graphic Designer: Harney & Sons Fine Teas Package Converter/Printer/Raw Materials: TC Transcontinental Packaging

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B

B

JARDI Brand Owner: Les Aliments Jardi Entering Company Name: TC Transcontinental Packaging Brand Agency/Graphic Designer: Les Aliments Jardi Pre-press/Structural Designer: TC Transcontinental Packaging Package Converter/Printer/Raw Materials: TC Transcontinental Packaging

PAC CONNECT 2019

2019-05-31 9:19 AM

2019 PAC CANADIAN LEADERSHIP AWARDS JUDGES BRAND MARKETING JUDGES

PAPER PACKAGING JUDGES

CONSUMER’S VOICE JUDGES

Wendy Kufeldt, Anthem

Joel Porter, Coca-Cola Ltd.

(online judging only)

Alicia Mulak, CVI Group Inc.

Jeff Mills, Cascades Containerboard Packaging

Alanna Fairey, Canadian Packaging

Carla Tulli, Southern Graphic Systems

James Lee, Jones Packaging

George Guidoni, Canadian Packaging (panel chair)

Dennis Benoit, St. Joseph Communications Content

Mike Millard, Ellis Packaging

Rhea Gordon

Lisa Olay, Davis

Shannon Kupp

Marc Beauregard, Bo Branding & Design

FLEXIBLE & RIGID PACKAGING JUDGES

Elena Langlois

Gary Oakley, Shikatani Lacroix Design

Leonardo Giglio, Tempo Plastics

Jeff May

Michael Lawrence, Canadian Tire

Diana Courtepatte, TC Transcontinental Packaging

Megan Moffat

Kat Dean, Coca Cola Ltd.

Neil Strickland, Amcor

Paul Pethick

Charlene Codner, FISH Agency

Guy Lanoue, ProAmpac

Julie Saunders

Bri-Anne Kitka, Bridgemark

Wally Petrac, Strategica

Mike Luciani, Sobeys Inc. Bob Boutilier, Pigeon Brands Afsana Mansoor, McDonald’s Restaurants of Canada Kim Fearon, ASL Print FX David Haslam, DFH Consultants

SUSTAINABLE & FOOD WASTE PACKAGING,IN-STORE MARKETING COMPETITION JUDGES Alan Blake, Alan Blake Consulting David Faris-Yousif, The Continuous Improvement Fund Dan Lantz, Crow’s Nest Environmental Mike Richmond, PTIS Claire Sand, Packaging Technology & Research

PAC CONNECT 2019

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Grow your following by 33% Take your brand into an emerging category See how at: davis.agency/brandingEarthsOwn

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PAC CONNECT 2019

2019-05-31 9:19 AM

meet me at the Roxy February 18, 2020 | New York, NY www.oneof100summit.com

Labeling Systems for Every Application

Tabletop Label Printers & Label Mini-Presses suited for all your packaging needs

QL-120

Industry-leading Print Quality, Reliability, and Performance for Prime Label Printing

QL-300

World’s First CMYK + Desktop Label Printer

hite Toner-Based

www.pac-awards.com

Break annual sales targets in just 3 weeks Launch a new brand in a new category See how at: bridgemark.agency/brandingblackweb

T2-C

World’s Smallest Label Press

T-4

Label Printing & Finishing System in a Compact Footprint Contact us for a free consultation to help determine the best combination of printers and materials for your application

A smart solution for your labeling needs – maximize production by efficiently printing short to mid-size runs up to 24/7 production with user-friendly, just-in-time labeling solutions. AstroNova’s expertise in on-demand labeling will set your brand apart with vibrant, high-resolution labels allowing for fast, high-quality, full-color labeling solutions spanning from desktop to narrow-web press applications.

Tel: 450-619-9973 Toll Free: 800-565-2216

quicklabel.ca

PAC CONNECT 2019

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getlabels.com

trojanlabel.com

www.pac.ca • S23

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Creativity • Innovation • High-quality printing technology • Global retail solutions Whether you need a retail packaging, a shelf ready or a display, our dedicated team of sales professionals and designers will help you build an efficient design to grab your customers’ attention and have a strong in-store impact.

1 866 735-2635 View our solutions and video here: imgn.cascades.com

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COVER STORY

CROWN JEWELS

Canada’s premier craft brewer raises its packaging game to new heights with inline foil lid labeling capabilities for maximum shelf impact and pristine product purity

BY GEORGE GUIDONI, EDITOR PHOTOS BY COLE GARSIDE

B

lowing one’s horn may not seem like the epitome of modesty. But for the self-styled ‘Good Beer Folks’ at the Toronto-based Steam Whistle Brewing, the recent launch of the company’s new Von Bugle brand of Munich-style lager is a fittingly symbolic validation of 20 years of brewing and packaging excellence that have entrenched the hardworking beermaker firmly at the very top of Canada’s burgeoning craft beer business.

And getting there almost entirely on the strength of just one sole brand—the company’s signature flagship Steam Whistle Pilsner—makes that accomplishment seem all the more unique and satisfying for everyone taking part in this remarkable transformational journey.

Twenty years ago, Steam Whistle Brewing was just an idea without a home, started up by co-founders Cam Heaps and Greg Taylor around the premise of producing a single beer product, but doing it exceptionally well.

Upon finding home in downtown Toronto at a former locomotive repair facility called The Roundhouse, Stream Whistle founders proceeded to realize their vision with relentless drive, enthusiasm and dedication to the art and tradition of European brewing craftsmanship that quickly established their Czech-style pilsner as the rising star of Ontario’s then-fledgling craft-brewing scene.

And while the Steam Whistle Pilsner brand still remains the company’s most instantly recognizable calling card to this day, it may have to share some of its marketplace acclaim going forward with the newly-launched Von Bugle Munich Lager—produced and packaged at the company’s second new $19-million brewing facility located in the west-end Toronto suburb of Etobicoke.

Started up only a few months ago, the 55,000-square-foot brewery now houses all of the

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Packaging supervisor Lawrence Rench (left) and brand manager Jeff Deegan raising a toast with Steam Whistle Brewing’s new Von Bugle brand of Munich-style lager, which is currently shipped to LCBO (Liquor Control Board of Ontario) outlets and other Ontario-based retailers in pre-printed corrugated cases (inset) supplied to the company’s new 55,000-square-foot brewhouse in west-end Toronto by the brewer’s long-time packaging partner Packaging Technologies Inc. of Concord, Ont.

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COVER STORY

Packaging operator Brian Hann loading a new stack of foil lid labels inside the fully-automatic Krones Taxomatic machine installed at the new Von Bugle plant to apply pre-cut Purity Seal aluminum foil lids to all cans of the company’s canned products.

The high-speed Taxomatic foil lid applicator utilizes a high-precision starwheel to apply and crimp pre-printed Purity Seal foil lid labels (inset) onto the passing cans of beer at a robust throughput speed of 225 cans per minute.

company’s canning and bottling operations—freeing up The Roundhouse site to concentrate on kegging, which accounts for a very respectable 30-percent share of Steam Whistle’s steadfastly growing output volumes.

“We always knew that we were going to outgrow The Roundhouse one day, when would simply not be able to produce enough beer for nationwide distribution,” says Jeff Deegan, Steam Whistle’s brand manager for the Von Bugle label.

“So opening up a second facility was always in the cards,” Deegan told Canadian Packaging on a recent visit to the Evans Avenue brewhouse, a former print shop completely refurbished and modernized to house all the critical bottling and canning equipment once virtually fighting for open space at The Roundhouse facility’s confined quarters.

“And as the move to a new facility came closer to reality,” Deegan recalls, “we thought it would be a good idea to bring out a second beer brand at the new facility—something that would complement and live alongside Steam Whistle Pilsner, while staying true to our European lagering heritage.”

Because launching a second brand would mark a complete break with the company’s original ‘one beer company’ mantra, Steam Whistle spared no effort to ensure that the new brew would live up to the lofty standards and consumer expectations raised by stellar marketplace success of the original pilsner brand.

“We even brought back our former brewmaster Marek Mikunda out of retirement in his native Czech Republic to help us develop the new recipe and brand,” says Deegan.

“For the Von Bugle brand, we wanted to replicate the European tradition of producing a darker beer that would offer incredible full-body flavour, but would

not sacrifice the drinkability and sessionability associated with traditional European lager,” Deegan says, calling the Van Bugle ‘the most sessionable dark beer’ in the Canadian market.

Distinguished with a beautiful rich amber color and a refreshing crispness associated with cold fermenting techniques, Von Bugle is made with a complex blend of traditional and grains and specialty hops—including the newly-bred Kazbek finishing hop sourced exclusively by Steam Whistle from the Czech Republic— to achieve a robust and bold taste profile that creates a smooth balance between gentle bitterness and malt sweetness.

Primarily targeting wheat Deegan calls “mature craft beer drinkers,” the new lager offers a “reliable flavorful beer that is also drinkable and easy-going enough to be enjoyed over the length of a sporting event on TV or the course of a summer barbecue,” Deegan opines.

As for the brand name, Steam Whistle borrowed a page from its own playbook by associating it with the loud sounds generated by a bugle horn to signal the start of finish of a workday or other scheduled activities—much in the same way that stem whistles were used back in the golden age of steam-powered rail locomotives.

“The bugle would have been one of the earliest musical instruments the early European settlers would have brought with them to Canada,” Deegan explains.

“It would have been widely used to bring the local community together for special events and celebrations,” he says, “and so it made a very suitable point of reference to our company’s nod to the European brewing heritage.”

And while the new beer’s elaborate, regal blue-and-gold brand graphics represent a colorful departure from the more laid-back green-and-white color palette used to market the pilsner product, the two beers share a unique branding and packaging commonality buy virtue of having the cans of both brands being topped off with an additional thin layer of branded foil lidding—applied onto the can ends inline just after seaming via the brand new Taxomatic lid labeling machine installed at the new facility’s canning line earlier this year.

Manufactured in Germany by Krones AG, the Taxomatic machine was integrated into the plant’s Krones Volumetric VOC can filling line, combined with a Ferrum seamer, to top off the 473-ml direct-printed aluminum cans with pre-cut foils that serve as an added layer of hygienic protection for the lids, while providing another layer of packaging real estate to advertise and market the brand.

Mounted vertically above the infeed starwheel, the Taxomatic labeling station transfers the pre-cut round foils onto the passing containers from above, which are automatically cold-glued and pressed into place at a blink of an eye with unerring precision and repeatability at a brisk pace of 225 cans per minute.

Said to be the first Krones Taxomatic machine to be installed at any brewery in Canada, the half-million-dollar system is quickly proving to have been worth every penny in terms of immediate shelf impact and rand differentiation, according to Deegan.

“We take a lot of effort in producing a pure product free of additives, corn syrup, artificial foam enhancers and so on,” Deegan says, “and having this foiling capability helps us ensure tat the consumer holding this beer in their hands will have the purest beer experience possible.

The Von Bugle plant makes extensive use of high-performance SEW-Eurodrive motors (inset) to achieve optimal power distribution for the plant’s conveyor lines,including this signature-blue System Plast NGE belting, guide rails and brackets manufactured by Regal Beloit Corporation.

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COVER STORY

Mostly comprised of high-performance equipment manufactured by leading German beverage processing and packaging systems group Krones AG, the highly automated canning line typically requires only eight operators to oversee the smooth-running packaging process.

“A lot of people who have tried our foil-lidded beer have told me that they now think about it every time they see a ‘naked’ can of beer, and make sure that they give it a wipe before opening.

“The truth is that once the cans of beer leave the warehouse, there is no telling what they my have gone through before ending up on the store-shelf,” Deegan points out, “so this layer of foil gives consumers a real peace-of-mind, as well as another good reason to choose our product.”

Deegan adds he’s also very happy about the subtle subliminal brand connection made at the shelf level between the two brands despite the considerable differences in the graphic designs featured on the canned products.

The packaging graphics for both of the company’s brands were created by Steam Whistle’s talented in-house graphic designers, including the logo graphics for the fully-recyclable pre-cut foils printed in Germany by Multi-Color Corporation and shipped to the plant in ready-to-load stacks to be inserted into the Taxomatic unit’s magazine.

The application process uses specially-formulated glue, also supplied by Krones, to make the labels adhere to the cans’ surface area to cover the top and a bit around the sides, after which the foil is crimped into place to remain sealed right up to the moment of consumption, with consumer simply pulling on a little tab on the label’s edge for quick and easy removal.

According to Steam Whistle’s national planning and procurement manager Glenn Truelove, integrating this extra packaging step into the process has had no adverse impact of the production line’s speeds whatsoever.

“We did not need to compromise any line efficiencies to accommodate this new value-added capability,” says Truelove, praising Krones for coming up with a perfect solution to Steam Whistle’s insistence on 100-percent recyclability of all its packaging.

“The glue supplied by Krones is actually a vegan formulation that does not impede recyclability at all,” Truelove relates.

As for the extra costs of the so-called Purity Seal materials, Truelove says they are virtually negligible—adding up to less than the costs of applying a standard paper label.

“It’s a wonderful billboard for our new product,” Truelove extols, “whereby the sparkling gold background with blue lettering and logo creates incredible shelf presence.”

According to Truelove, the new facility currently has annual capacity to produce 85,000 hectoliters of Steam Whistle Pilsner and 3,000-hectoliters of Von Bugle—for now distributed only in Ontario—as well as accommodate co-packing requirements for the Fat Tire beer band of New Belgium Brewing Company, a Colorado-based beermaker ranking as the fourth-largest craft beer producer in the U.S. With canned beer nowadays accounting for about 40 per cent of the company’s output volumes, the Von Bugle plant makes extensive use of its fully-automatic bulk depalletizer—manufactured by Alliance Industrial Corporation—to unload the endless stream of towering palletloads of direct-printed aluminum cans supplied to the plant by a Crown Cork & Seal plant in Batesville, Miss.

The unloaded cans are quickly transferred towards the canning line along a highly synchronized network of food-grade conveyors—including System Plast

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The canning line’s drying station features the Adamark air-knife system from Republic Manufacturing, distributed in Canada by R.E.Morrison Equipment, to make sure all the rinsed beer cans are completely dry before entering the line’s filling and capping system.

A spiral conveyor manufactured by Ryson International gently transferring the finished trays of cans of the new Von Bugle brand of beer upwards in the direction of a fully-automatic palletizing system for stacking the trays onto shipping pallets for storage and distribution.

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COVER STORY NGE belting from Regal Beloit and product transfer conveyors from Gebo Cermex—to pass through strategicallypositioned Krones rinsing, drying and UV light-curing stations, before entering the Volumetric VOC filler in a single file for high-precision filling and seaming.

After the filling process is done and the Purity Seal foil lids are applied, the cans are date-coded by a small-character EBS-6200 inkjet printer—manufactured in Germany by EBS Ink-Jet Systeme GmbH—and conveyed down the line for case-packing.

Upon entering the Dimac Blue Star case-packer, the cans are grouped into four- or six-packs, which are immediately heat-sealed in plastic stretch film, or loaded 24 at a time in-

side pre-printed corrugated trays—supplied by the brewer’s long-time packaging partner Packaging Technologies Inc. (PTi) of Concord, Ont.—to be sold as individual single-serve cans.

From there, the finished packs make their way onto a Ryson vertical spiral conveyor to be moved inside the fullyautomatic Columbia HL2000 palletizer, which stacks them onto the shipping pallets seven-layers-high.

Once done, the palletized loads are whisked by forklift to the semi-automatic model A-Arm turntable stretchwrapping machine—manufactured by Cousins Packaging Inc.—which applies a layer of protective stretchwrap film around the load.

The stretchwrapped loads are then swiftly moved inside the plant’s onsite cooler warehouse to await customer delivery, which is primarily handled via the brewer’s own fleet of delivery trucks and vehicles decorated with large-format Steam Whistle or Von Bugle brand graphics.

The highly automated canning line process typically requires only eight people per shift to operate from start to finish, according to Truelove, who is quick to compliment Krones for the quality and reliability of its equipment, as well as unfailing customer service.

“The Taxomatic machine, for example, took just one day to install, a couple of more days to all the wiring hookups, and then we were ready to go,” say Truelove, noting that the user-friendly system has not experienced any unscheduled downtime since then.

To give credit where it’s due, Truelove is also highly complimentary about the machine installation work for most of the plant’s equipment performed by Toronto-based Pivot Systems Limited, along with the line design expertise provided by Linetec Solutions Inc. of Mississauga, Ont. “We are getting about 75-percent line efficiency in our canning operations right now,” Truelove relates, “which is pretty good in this industry. “I would like to see it closer to 80 per cent,” he adds, “but I am sure we will get there by the end of the year.

“Being Canada’s Number One craft brewer means everyone else is out to catch up to you,” Truelove concludes, “but with the new facility and an exciting new product in place, we are more than ready for whatever the future holds.”

SUPPLIERS Krones Machinery Co. Ltd. Ferrum Canning Technology Multi-Color Corporation Alliance Industrial Corporation Crown Holdings, Inc. Regal Beloit Corporation Gebo Cermex EBS Ink-Jet Systeme GmbH DIMAC srl Packaging Technologies Inc. (PTi) Cousins Packaging Inc. Columbia Machine, Inc. Pivot Systems Limited Linetec Solutions Inc. R.E. Morrison Equipment Inc. SEW-Eurodrive Co. of Canada Ltd. Ryson International Inc. Packaging Technologies Inc.

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PACKAGE DESIGN

NORTHERN EXPOSURE

East Coast seafood giant making big waves in retail markets with bold product innovation and stunning package design masterclass

PHOTOS BY RUBIN MARTINEZ

From Left: True North Seafood’s director of marketing Jill Cronk and senior marketing manager Devan Zanatta are joined by Pigeon Brands’ group account director Katie Rothschild and national managing director Elyse Boulet at Cooke Aquaculture’s office in Saint John, N.B.

or a country blessed with the longest coastline in the world, it’s only fitting that some of the world’s top seafood producers call Canada their home, with Black’s Harbour, N.B.headquartered Cooke Aquaculture Inc. offering a particularly compelling proof of this gravitational affinity.

Founded in 1985 as a small salmon farming business with a single marine site, the family-owned company has grown at a breathtaking pace over the years through an aggressive acquisition and diversification strategy that

enabled it to evolve into the Largest North American seafood producer, according to the industry’s leading database SeafoodSource.

Nowadays employing over 9,400 people at operations in Atlantic Canada, U.S., Chile, Scotland, Spain, Uruguay, Honduras and Nicaragua, the vertically-integrated seafood farming corporation ships well over a billion pounds of seafood products to over 65 countries annually, generating revenues in excess of $2.5 billion.

Despite its prolific international success and presence—including 25 processing facilities and operations

BY GEORGE GUIDONI, EDITOR

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established in 10 countries—the company remains closely tied to its New Brunswick roots, employing about 1,500 people across the province.

“We are very mindful of our economic impact here at home in Atlantic Canada, and we also appreciate the support that we receive in return from local businesses,” says Jill Cronk, director of marketing for Cooke Aquaculture’s True North Seafood Company branded products business.

“The local communities where we operate are very important to us,” Cronk told Canadian Packaging in a

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PACKAGE DESIGN

Available in three flavor varieties that include Mediterranean, Poquito Sofrito and Delicious Salmon, the new True North Atlantic Salmon Cakes and Croquettes were developed to offer consumers a quick and convenient way to prepare the highquality farmed Atlantic Salmon raised and harvested by Cooke Aquaculture in strict accordance to sustainable sea farming and harvesting practices and guidelines developed by the international Global Aquaculture Alliance.

recent interview, citing the company’s substantial CSR (Corporate Social Responsibility) credentials and track record.

“We are always spearheading community initiatives like beach clean-ups, helping with flood recovery, donations to hospitals and schools, and local scholarship opportunities.”

While Cooke Aquaculture is not exactly a household name in itself, the company’s True North Seafood brand label is certainly well familiar to millions of North American seafood lovers drawn by its broad product diversity, high quality, exquisite taste and, increasingly, elite packaging presentation and execution.

All in all, the company processes and markets 17 different core seafood species ranging from scallops and shrimp to cod, haddock and halibut.

But just as it did from the outset, when the company operated under the Kelly Cove Salmon banner until 1993, salmon remains the Cooke Aquaculture’s biggest and most important species.

“The primary True North Seafood product is quality farm-raised Atlantic salmon,” says Cronk, also listing sockeye salmon, keta salmon, king salmon and pink salmon as the key fishstocks sourced by True North’s processing facilities, along with Alaska pollock and scallops.

“Salmon is an incredibly healthy protein,” Cronk asserts. “As a leading source of Omega-3 (DHA, EPA), Atlantic Salmon can play a pivotal role in the prevention of heart disease, lowering cholesterol, reducing the risk of cancer, increasing daily energy levels, and helping to prevent depression and memory loss.”

While salmon’s nutritional and health benefits have long been acknowledged by leading health authorities, some North American consumers are hesitant about purchasing fresh salmon at their grocers because of the perceived difficulty of preparation, odor issues and other presumed kitchen hurdles.

For these types of consumers, True North has developed new innovative lines of pre-made frozen salmon

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patties and bite-sized treats requiring minimal preparation to serve up a healthy and delicious meal or snack.

Marketed under the Atlantic Salmon Cakes and Atlantic Salmon Croquettes brand names, the new packaged products are all about consumer convenience and value-added experience, according to Cronk, enhanced by superior packaging boasting vastly improved sustainability attributes.

“They are a perfect option for existing seafood customers, while encouraging new customers who may not be as comfortable buying or preparing seafood to shop the category,” Cronk explains.

“The croquettes are positioned as an appetizer item or as an add-on to a main dish—adding them to a salad or pasta dish, for example.

“They are great for family or for at-home entertaining as well,” says Cronk, adding it only takes 12 minutes of cooking time in a skillet or oven to make them ready-to-serve.

As for the salmon cakes, developed as a more versatile update on the traditional salmon burgers, it only takes 18 minutes on the grill or 27 minutes in the oven to prepare perfectly-shaped, five-ounce round patties that can be served on a burger bun or as a plate centerpiece with a side dish or a salad.

“Both new products were intended to provide a delicious and convenient way for Canadians to incorporate more seafood into their diet,” says Cronk, adding True North spared no effort to ensure that the new products would retail in superior packaging to complement the high value-added contents inside.

“Because this product range aims to offer consumers easy-to-prepare, delicious restaurant-quality food at home, we wanted the design to reflect current food and serving trends to immediately convey the benefits to our consumers,” says Cronk, relating why True North recruited leading Canadian branding services provider Pigeon Brands Inc. to help execute its vision of highimpact, low carbon-footprint packaging.

“We worked with Pigeon Brands to develop a design system that draws on premium cues such as slate, overhead food photography and contemporary color palettes,” says Cronk, adding that True North also approached Amherst, N.S.-based flexible packaging converter Emmerson Packaging to provide an optimal packaging structure for both products.

With over 60 years of experience under its belt, Emerson capably answered the call with its proprietary, award-winning SmartPack™ bottom-gusseted standup pouching that matches the aesthetics of a lamination with only one easily-recyclable substrate.

Having sold well over a billion SmartPack packages

Boasting high-impact graphics created by leading Canadian brand strategy and design agency Pigeon Brands, the SmartPack stand-up pouches produced by Emmerson Packaging feature a cut-out window on the front of the panel to let consumers have a good look at the product before purchasing it, while also incorporating a reclosable hook-to-hook zipper underneath the tear notch on top of the bag to provide full resealability for leftover product.

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PACKAGE DESIGN

True North Seafood marketing director Jill Cronk (left) and senior marketing manager Devan Zanatta holding up the fullyrecyclable SmartPack stand-up pouches, manufactured by Emmerson Packaging in Amherst, N.S., used to package the company’s new line of frozen salmon cakes and croquettes.

since launching it in 2008, Emmerson has achieved a #2 Plastic classification for the HDPE (high-density polyethylene) package that makes it acceptable for most municipal curbside recycling programs across Canada.

Cronk says this recyclability was a highly important selection criterion for True North Seafood, along with other SmartPack attributes such as: • Extremely durable construction that withstands scuffing; • Choice of glossy or matte finish, along with a solventless VOC-free E-Beam coating process to provide superior heat and chemical resistance; • Improved machine performance compared to untreated polyethylene; • A choice of resealability options for safe storage of leftovers.

As Cronk explains, “We choose this [SmartPack] bag to allow for better visibility of the product and to get away from the usual click-lock box.

“Our main goal was to ensure we provided consumers with an easy-to-use bag that allows them to see the product before they buy it using the cut-out window on the primary display panel.

“The bag also incorporates a tear notch to make it easy to open, and it is fully resealable via a hook-tohook zipper, so that consumers can easily store extra product in their freezer.”

Adds Pigeon Brands creative director Helena Yoon:“The gusset on the base ensures that the bag stands up in grocery freezers, which means that consumers see the full front face, as well as a window cut-out.

“This is ultimately a more premium presentation than what a standard pillow-pack delivers,”Yoon asserts, “and the matte finish with spot varnish really elevates the quality perception for consumers.”

As for the catchy, appetizing graphics and rustic type

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fonts set against a dramatic deep-blue backdrop of the front panel, “Pigeon Brands developed and executed an amazing design to help us create an eye-catching product range with room for growth in both frozen and fresh, value-add products,” Cronk extols.

Says Cronk: “We understand that packaging innovation plays a critical role in our connection with consumers—addressing their interest in both convenience and sustainability.

“Whether that be in providing new, convenient ways to store a multi-use product in the freezer, or reducing the environmental impact of our packaging by embracing new technologies, True North Seafood packaging lines utilize the latest technologies and make significant investment in quality assurance for all our products.”

In fact, the company has recently invested $2.8 million in various upgrades at its plant in Suffolk,Va., earlier this year, Cronk relates, including installation of a brand new Multivac packaging line to keep up with growing demand for vacuum skin-packed product such as the Martha Stewart-endorsed seafood line-up that has just launched in the U.S. market in June. (See Pictures) Also featuring outstanding label graphics designed by Pigeon Brands, the Martha Stewart for True North range of products combine seafood with seasoned butter or a spice mix, to make it easy for consumers to prepare perfectly seasoned, restaurant-quality seafood at home.

With a keen understanding of consumer trends and deep respect for the environment—as evidenced by the prestigious BAP (Best Aquaculture Practices) certification of the international Global Aquaculture Alliance for its three Atlantic Salmon processing plants in North America—Cooke Aquaculture seems perfectly positioned to benefit from the unfolding health-andwellness trend in North American markets, along with increasing demand for more sustainable packaging.

“Cooke Aquaculture understands that its relationship with the environment is vital to it business, since the company depends on a healthy marine environment for growing and harvesting seafood,” Cronk states.

“We are fully committed to the well-being of the marine environment, as well as to using technologies and techniques that allow us to produce sustainable seafood.

“This includes the recycling of styrofoam and plastic waste from all our sea farming and processing operations,” Cronk concludes. “It is all part of our mission to be a global seafood leader driven by an innovative team that delivers superior products, service, and value to our customers in a safe and environmentally-sustainable manner.”

SUPPLIERS Pigeon Brands Inc. Emmerson Packaging Multivac, Inc.

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PRE-SHOW REPORT

DYNAMIC DUE PROCESS

Biennial food-and-beverage industry event will have something special for everyone

E

veryone knows that food and drink make life worthwhile, so why not have a trade show wholly dedicated to the industry?

Produced by the Food Processing Suppliers Association (FPSA), the renowned PROCESS EXPO has single-handedly become the Western Hemisphere’s leading trade show dedicated to the food and beverage industry.

Running Oct. 8-11, 2019, at Chicago’s grandiose McCormick Place convention center, PROCESS EXPO is expecting more than 15,000 international professionals, from virtually every market in the food and beverage industry to network, discover new and innovative ideas, and benefit from fresh perspectives on existing and incipient technologies.

This year, PROCESS EXPO plans to feature an extensive range of show floor activities that include, but are not limited to: five live production line demonstrations, an augmented reality showcase, timely educational sessions on the show floor addressing critical topics for the food and beverage industry, as well as certification courses in HACCP (Hazard Analysis and Critical Control Points) compliance, Preventive Controls for Animal Food, Foreign Supplier Verification, and Dairy Processing 101.

“This year’s show promises to be our strongest ever, featuring several activities that will help our audience gain a much better understanding of our technology and how it can best be used to improve production in the plant,” says Jarrod McCarroll, Chairman of the FPSA and President of Weber, Inc. “Every aisle at PROCESS EXPO will boast experts from all different segments of the industry, providing attendees a value-add they just won’t find at other shows.

“Our exhibitors will be presenting new ideas, insights and technologies that can help customers gain a competitive advantage, McCarroll continues.”

President and chief executive officer of FPSA David Seckman,echoes McCarroll’s sentiments, citing a lot of hard work and dedication that has gone into making PROCESS EXPO a one-of-a-kind show for visitors and exhibitors.

“It’s no longer just about visiting exhibitors and attending a few education sessions––we are always looking for ways to provide more value for the attendee,” Seckman says.

“We know everyone’s time is extremely valuable, and for this reason, we have built a program and exhibit floor that truly is the must-attend event of this year.”

With over 500 companies expected to exhibit, there undoubtedly will be no shortage of opportunities to network and collaborate on potential upcoming projects.

This year’s featured exhibitors include: • Admix, Inc.; • Anritsu; • Busch Vacuum Pumps & Systems; • CMC America Corporation; • D&F Equipment Sales;

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PRE-SHOW REPORT • • • • • • • • • • • • • • • • • • • • • •

Eagle Product Inspection; Food Plant Engineering, LLC; Handtmann Inc.; Heat and Control; iNECTA; JBT Corporation; Kerres USA; Laufer Valve Technology, Inc.; Mettler Toledo; Multivac, Inc.; Nilfisk, Inc.; Poly-clip System; Promarks; Quadrant EPP; Reiser; Rome Grinding Solutions; SPX FLOW, Inc.; TREIF USA, Inc.; Uniqair Technologies; VC999; Weber, Inc.; and Zubex USA.

perience a slice of life thanks to a comprehensive live demon- turers but also to other types of processors, as the demonstrastration of a pizza line process—from the making of the crust, tions will exhibit the different stages of production.

“You don’t just go from raw materials into a mixer and come through dropping of sauces and toppings, and concluding with out with a packaged frozen pizza without a high degree of cothe packaging of the finished product. ordination and technology working together to produce a suPIZZA PRODUCTION perior product,” Graves explains.

Taking place three times a day, the pizza line demonstartion will “Our customers understand that clearly, and for this reason, feature leading exhibitors such as CMC America, ILAPAK, they can truly appreciate a production line that brings together Intralox, Mettler Toledo, Grote Company, Naegele/Be- eight top-flight equipment manufacturers.” nier, Handtmann and Praxair, among others.

Attendees will see similar advances in live production line According to Tony Graves, Chairman of the FPSA Bakery demonstrations for sliced cheese, pet food, ground beef patties Council, the pizza line will appeal not only to pizza manufac- and sliced salami and pepperoni.

DRINK UP This year’s event also will include a Beverage Zone, courtesy of an agreement with FPSA and NuernbergMesse, who will build and endorse this new attraction.

The Beverage Zone will provide booth space for suppliers to the beverage industry and promote this vital segment to PROCESS EXPO attendees throughout the duration of the show.

The Beverage Zone will integrate manufacturing solutions, displays, education and expertise for beverage manufacturers, as well as solutions for food industry professionals.

“NuernbergMesse is happy to have a continued partnership with the Food Processing Suppliers Association,” extols Bill Ingwersen, Managing Director of NuernbergMesse North America.

“We value what this partnership brings to the food and beverage industry and the global significance PROCESS EXPO has as an industry-leading event.”

On the food side, visitors will also ex-

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PRE-SHOW REPORT Due to a spike in interest regarding cannabis production, PROCESS EXPO will be hosting numerous educational sessions featuring this market, with a particular emphasis on cannabis-infused edibles.

EDIBLES EDUCATION According to McCarroll, the primary purpose of these educational sessions is to teach growers and processors about how to adjust their business strategy and production process to comply with new cannabis regulations.

“Many growers in the cannabis industry are focused on processing, and since products can’t cross state lines, there need

50% L SS P CK G NG IS STILL 50% TOO MUCH.

The KHS solution for more sustainability: New avenues in packaging technology.

to be processing plants in each state,” explains McCarroll.

“Growers and processors also need to understand how to raise their products’ standards and adjust to new regulations, which they can learn about at PROCESS EXPO.”

NEW OPPORTUNITIES Like many industries, food processing also is wrestling with the problem of retiring baby boomers and a shortage of qualified younger professionals entering the market.

“Both attendees and exhibitors see a challenge in finding good people,” Seckman explains.

Thanks to PROCESS EXPO providing meet-ups of its Young Professional Network and Women’s Alliance Network and other networking opportunities, it will pave the way for attracting more diverse groups of people to the industry.

“By way of these networking events, we are hoping to help our colleagues expand their career opportunities, while also helping build awareness of the food industry as a vibrant career path,” notes Seckman.

The real testament to PROCESS EXPO’s power is getting firsthand success stories from previous attendees—both from exhibitors and visitors.

Two years ago, a bakery exhibitor made one of his largest sales to a meat company representative who was walking the show floor and saw a series of ovens.

For McCarroll, this business transaction embodies everything that PROCESS EXPO has been striving for since its inception back in 2011.

“The meat company realized that this technology could be used for smoking and drying their meat, thereby shortening the time to process their final product by using what others might consider ‘baking equipment,’” McCarroll recounts.

“It’s examples like this that make PROCESS EXPO a win-win event for both buyers and sellers.”

The unique combination of networking, exhibiting to qualified audiences and exclusive first looks at emergent machinery has helped to solidify PROCESS EXPO as a truly one-of-a-kind show and conference that is best experienced in person for maximum payoff.

As Seckman concludes, “PROCESS EXPO is the one place where attendees can see the cross-pollination of technologies and perhaps apply them in their own industry for the first time to gain a competitive advantage.

“It’s something that you just don’t get at vertically focused trade shows or over the Internet.”

For more information and to register for the PROCESS EXPO 2019 show and conference, go to: www.myprocessexpo.com

We are continuously improving our packaging. By applying innovative technologies and switching over to mono-material packaging we have halved our packing materials over the last five years. And we are soon to take another big step forward in using new, thinner types of film. www.khs.com

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EVENTS June 19-20 Düsseldorf, Germany: Biobased Coatings Europe 2019, technical conference by Active Communications International (ACI Europe). To register, go to: www.wlpgroup.com

Gallagher Convention Centre. To register, go to: www.fdt-africa.com

Sept. 23-25

Chicago: Multilayer Flexible Packaging US 2019, international conference by AMI. At Chicago Marriott O’Hare. To register, go to: www.ami.international.com

Las Vegas, Nev.: PACK EXPO Las Vegas, international packaging technologies exhibition by PMMI, The Association for Packaging and Processing Technologies. Concurrently with Healthcare Packaging EXPO. Both at the Las Vegas Convention Center. To register, go to: www.packexpolasvegas.com

Sept. 4-6

Sept. 30 – Oct. 2

June 25-26

Johannesburg, South Africa: Food & Drink Technology Africa, regional trade fair for the food, beverage and packaging industries by Messe München GmbH. At

Monaco: Luxe Pack Monaco, luxury products packaging exhibition. At Grimaldi Forum. To register, go to: www.luxepack.com

Weber Marking Systems of Canada is pleased to announce the addition of Mike Harris to the company in the position of Labelling and Coding Sales Representative – Western Canada.

Mike brings more than 20+ Years of consultative sales expertise to Weber, mainly in the Packaging Industry.

Mike will be responsible for maintaining Weber’s existing base of customers as well as expanding the territory with New Business Opportunities. His territory will include British Columbia to Manitoba.

Mike resides in Maple Ridge BC. He started with Weber Marking Systems in early May 2019.

The contact Cell Phone Number for Mike Harris will be: 604-754-5305 and email: mharris@webermarking.ca

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Innovation and growth the focus of new Mpac Langen Americas MD Michael Brown

M

ississauga, Canada 10 May 2019 Mpac Langen announces the appointment of Michael Brown as Managing Director Americas, responsible for all functions of Mpac Langen’s Mississauga site in Canada and representing the region and the Mississauga business on the company’s Executive Leadership Team.

“The Americas represent a third of the global packaging machinery market and are a ‘Blue Ocean’ with tremendous opportunities for growth,” highlights Michael. “Mpac Langen has a tremendous reputation in the industry with, a strong vision. My goal is to focus on the growth opportunities, implementing Mpac Langen’s strategy to be a global leader in high speed packaging solutions.”

According to Michael, brand owners in North and South America are keen to embrace innovations in packaging automation to differentiate their own products and solutions: “At Mpac Langen our objective is to deliver packaging machinery technologies that are innovative and future-proofed. One example is the development of our Cartoner 4.0 concept, led by our creative engineering teams in Mississauga and Wijchen.”

Michael brings with him a wealth of packaging industry knowledge and experience, having most recently been Executive Vice President - North America at Weber Packaging Solutions and spent a significant period of his career with Domino Printing. He has a proven track record of delivering significant business development and growth through implementing strategic goals, leadership and teamwork. His appointment is a key element in strengthening the senior leadership to ensure continued growth and strong collaborative cross regional business at Mpac Langen. ‘‘We have many talented individuals at Mpac Langen that have a genuine interest in seeing the company meet its long-term goals and objectives. We look forward to continuing to bring our ingenious packaging machinery and automation solutions to the market,” concludes Michael.

2019-05-31 9:20 AM

CHECKOUT RHEA GORDON

Proudly creating delicious frozen treats in Calgary, Fiasco Gelato is a poster child for product transparency with its 562-ml see-through semi-rigid jars filled to the top with hand-crafted, small batch gelatos and sorbettos available in raspberry lime, dark chocolate caramel sea salt, mango pineapple and other decadent f lavors. There’s no wondering what’s inside boxes, cartons or tubs, or if a photo matches the product, as the shopper gets treated to a full view of delicious contents inside the clear container. Moreover, the screw-top lid is a cinch to open despite spending time in the freezer. Fittingly, the in-mold product label carries just enough product information to meet required nutritional disclosure, while using sparse graphics and lettering to let the colouful dairy-free product inside to get the company’s ‘See what’s inside, we have nothing to hide’ brand message stand out with optimal clarity.

Further out west in Vancouver, meanwhile, Brutus Beverages Inc. cleverly displays its packaging savvy with the 946-ml glass bottles of the Walter Craft Caesar Mix blend of all-natural ingredients that include grated horseradish and clam juice sourced from a certified ustainable fishery. The bottle’s catchy label includes a tiny maple leaf at the top of the on the front and a ‘Proudly made in Canada’ tagline on the back—giving consumers an option to display their patriotism with a Canadian product purchase.

Moreover, displaing the word ‘artisinal’ in all-caps to separate the English and French ingredient listings on the front label projects genuine authenticity of pure craftsmanship invested into the tasty beverage, as does the black tamper-evident band applied around the metal cap. The beige background label provides sublime color contrast against the reddish-brown contents, while the textured paper used for the label not only helps one grasp the round bottle with ease, but also creates a stylish rippling effect with thin horizontal lines forming on the label’s surface when exposed to the light. To use an irresistible pun, “Hail Caesar!” for a packaging job well done.

Back here in Toronto, Mad Mexican Foods Limited is all caught up in revolutionary fervor with its Mad Mexican Artisanmade Nacho Chips brand of gluten-, cholesterol-, transfat- and artificial preservative-free triangular corn crisps. Packed in 250-gram stand-up pouches incorporating a reclosable Freshness Seal and a see-

through cutout window, the perfectly-shaped nachos inside are decorated with stunning graphic reproductions of black-and-white photos of Mexican gunslingers as depicted in old-school Hollywood westerns of the bygone era, along with a daring invitation to “Join the Mexican Food Revolution.” It’s all tongue-in-cheek stuff, of course, but this all-guns-blazing approach to packaging design is a captivating display of genuine passion for product authenticity and craftsmanship.

PHOTOS BRHEA GORDON

CANADIAN PACKAGING HAS NOTHING TO HIDE

Every season has a good reason to have a box of paper tissues nearby, and every tissue box needs punchy and engaging graphics to complement one’s individual style, decor, taste and occasion. That said, there is limit to the amount of graphic images of flowers, plants, cute kittens and puppies, swooping birds, shiny snowflakes, trendy geometric patterns and other such safe but long-inthe-tooth design trappings that anyone can take without losing the original ‘Wow Factor.’ Surprisingly, it is the no-name brand of tissues from retail giant Loblaws Inc. that is shaking things up with a box that absolutely “rocks,” both literally and figuratively, by depicting a photo of a real-life ancient Celtic stone circle dramatically reaching upwards to the sky and the gathering clouds above. While there is no mention of the actual location of this rock formation anywhere on the box, a thouough Google search revealed the closest match to be the Callanish Stone Circle in Scotland’s Isle of Lewis, Outer Hebrides. The mere fact that a simple box of paper wipes can arouse enough curiosity to do follow-up research makes a compelling statement for the virtues of using images of real-life monuments and other such wonders of the world for certain products, rather than generic illustrations of flower fields and ocean sunsets that could be found just about anywhere and everywhere.

For a company that seems to have been around forever, Toronto-based Redpath Sugar Limited has a remarkably youthful high-energy mindset when it comes to packaging innovation, with its new 340-gram easypour hourglass plastic dispenser putting a whole new twist on consumer convenience and brand loyalty. Easy on the eyes and easy to use, the container is decorated with a full-body wraparound plastic sleeve that can be easily peeled off without leaving any adhesive residue alongside the shapely container, which can also be refilled time and time again to keep the handy contraption a permanent spice-rack feature for as long as you wish. Sweet!

Rhea Gordon is a freelance writer living in Toronto.

ADVERTISERS’ INDEX

π SHIPPING SUPPLY SPECIALISTS

OVER 2,500 TAPE PRODUCTS IN STOCK

ORDER BY 6 PM FOR SAME DAY SHIPPING

ADVERTISTER .................PAGE

ADVERTISTER .................PAGE

AstroNova, Inc. .............S23

Plan Automation ...............4

Automated Packaging Systems ..........................47

Printing By Innovation ...S11

Beneco Packaging ............4

Regal Beloit America, Inc ................. IBC

Carlo Gavazzi (Canada) Inc. ....................7

Reiser / Robert Reiser & Co.....................40

Cascades Containerboard Packaging, a Division of Cascades Canada ULC ..S24

Ryson ...............................9

Food Processing Suppliers Association .......................2

Tempo Plastics ..............S18

Harlund Industries Ltd ......8

Uline Canada Corporation .....................48

Heat and Control ...............8 Heidelberg Canada .......S15

Krones AG ........................6

1-800-295-5510 uline.ca

TC Transcontinental Printing ...........................S7

Glenn Davis Group ...S17, S19, S21, S23

hubergroup Canada Ltd ..S4

COMPLETE CATALOG

Schneider Electric Canada Inc. ...................................5

Veritiv Canada, Inc. ......OBC Videojet Canada ............1, 7 Weber, Inc. .....................45 Weber Marking Systems ..47

mmb media agentur gmbh (KHS)....................46

Weighpack Systems Inc. IFC

Mpac Langen ..................47

WestRock .......................S9

Pigeon Brands Inc. .........S2

48 • WWW.CANADIANPACKAGING.COM

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PHOTOS BRHEA GORDON

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