Canadian Packaging April 2019

Glenn Martin, Director of Marketing, Scotts Canada Ltd.

GON FOR GOOD Massive brand relaunch ticks off every box with package design masterclass Story on page 14

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UPFRONT

THE PURITY OF THOUGHT AND PURPOSE APRIL 2019

VOLUME 72, NO. 4 SENIOR PUBLISHER Stephen Dean • (416) 510-5198 SDean@canadianpackaging.com EDITOR George Guidoni • (416) 510-5227 GGuidoni@canadianpackaging.com ASSISTANT EDITOR Alanna Fairey • (416) 510-5228 afairey@canadianpackaging.com MEDIA DESIGNER Brooke Shaw • (519) 428-3471 bshaw@annexbusinessmedia.com ACCOUNT COORDINATOR Barb Comer • (888) 599-2228 ext 210 bcomer@annexbusinessmedia.com CIRCULATION MANAGER Anita Madden • (416) 442-5600 x3596 AMadden@annexbusinessmedia.com VICE PRESIDENT Tim Dimopoulos • tdimopoulos@annexbusinessmedia.com PRESIDENT & CEO Mike Fredericks ANNEX BUSINESS MEDIA 111 Gordon Baker Rd., Suite 400, Toronto, ON M2H 3R1; Tel: 416-442-5600.

Canadian Packaging, established 1947, is published 10 times per year except for occasional combined, expanded or premium issues, which count as two subscription issues.

PRINTED IN CANADA ISSN 008-4654 (PRINT), ISSN 1929-6592 (ONLINE)

On its own, a thin strip of aluminum is just a thin strip of aluminum.

But as an extra layer of product protection— as with aluminum cans of the popular Steam Whistle brand or premium pilsner lovingly crafted in Toronto by Steam Whistle Brewing—it is the latest in a long series of thoughtful packaging innovations that have helped Steam Whistle to evolve into Canada’s largest and possibly best-known craft brewer.

In fact, innovation may arguably be too strong a praise for the liner, as the San Pelegrino brand of sparkling fruit beverages has actually employed the same technique for its canned products in Canada for several years now.

But to the best of our knowledge, Steam Whistle is the first major Canadian beer brand to adapt this “purity seal” for its product, and hence deserves whatever consumer acclaim and brand loyalty it erans from it.

“When you take a case of Steam Whistle home, we want you to enjoy it as fresh and pure as it was when it left our brewery,” says Steam Whistle’s vicepresident of marketing Tim McLaughlin.

“Our purity seal ensures that your can remains free of potential contaminants it may pick up during shipping and storage before you buy it,” McLaughlin explains.

“When you open that can, we want your Steam Whistle to be as pure as it was when it was filled.”

As a side marketing bonus, the extra packaging component also provides Steam Whistle with addi-

tional packaging real estate to get its brand logo into the consumers’ eyes all within the same package, which Steam Whistle accomplishes with its usual graceful elegance and subtlety. (See Picture) As for any sustainability concerns over introduction of yet another packaging feature that will need to be disposed of, McLaughlin rightfully points out the foil liner’s 100-percent recyclability.

“With a recyclable can, recyclable packaging and recyclable foil top, you can enjoy your Steam Whistle without putting added stress on landfills or the environment,” he notes.

“It’s vitally important to us that we protect and preserve our beer without generating extra waste.”

With a benefit of hindsight, some packaging ideas often prompt the natural urge to inquire: “Why has this not been done before?”

The truth is that it is often the simple and straightforward things that tend to hide in plain sight in the larger endless quest for profound and dramatic solutions to problems that may not need excessive elaborateness just for its own sake.

And while the odds of anyone ever getting seriously ill from a contaminated can end not covered with a foil seal are astronomically remote, it’s hard to make a case against enjoying the total peace-of-mind that such a little thing can provide.

At the end of the day, that’s really what consumer safety is all about in its purest form. Cheers!

George Guidoni, Editor

PUBLICATIONS MAIL AGREEMENT NO. 40065710 CIRCULATION e-mail: rthava@annexbusinessmedia.com Tel: 416-442-5600 ext. 3555 Fax: 416-510-6875 or 416-442-2191 Mail: 111 Gordon Baker Rd., Suite 400, Toronto, ON M2H 3R1 SUBSCRIPTION PRICE PER YEAR (INCLUDING ANNUAL BUYERS’ GUIDE: Canada $78.50 per year, USA $138.00 US per year, Outside Canada $156.50 US per year, Single Copy Canada $10.00, Outside Canada $27.10.

COVER STORY 14 GON AND DONE! By George Guidoni

Scott Canada’s national relaunch of a once-popular brand of bug control products a resounding triumph of world-class package design excellence.

From time to time Canadian Packaging will mail information on behalf of industry-related groups whose products and services we believe may be of interest to you. If you prefer not to receive this information, please contact our circulation department in any of the four ways listed above.

ANNEX PRIVACY OFFICER Privacy@annexbusinessmedia.com Phone: 800-668-2374 DISCLAIMER: No part of the editorial content of this publication may be reprinted without the publisher’s written permission. ©2019 Annex Publishing & Printing Inc. All rights reserved. This publication is for informational purposes only. The content and “expert” advice presented are not intended as a substitute for informed professional engineering advice. You should not act on information contained in this publication without seeking specific advice from qualified engineering professionals. Canadian Packaging accepts no responsibility or liability for claims made for any product or service reported or advertised in this issue. Canadian Packaging receives unsolicited materials, (including letters to the editor, press releases, promotional items and images) from time to time. Canadian Packaging, its affiliates and assignees may use, reproduce, publish, republish, distribute, store and archive such unsolicited submissions in whole or in part in any form or medium whatsoever, without compensation of any sort.

Cover photography by Marie-Ève Grégoire, courtesy of Pigeon Brands.

DEPARTMENTS & COLUMNS 3

UPFRONT By George Guidoni

4-6

NEWSPACK Packaging news roundup.

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NOTES & QUOTES Noteworthy industry briefs.

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FIRST GLANCE New packaging solutions and technologies.

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ECO-PACK NOW All about packaging sustainability.

13

imPACt A monthly insight from PAC, Packaging Consortium

39

PEOPLE Career moves in packaging world.

39

EVENTS Upcoming industry functions.

40

CHECKOUT By Megan Moffat Joe Public speaks out on packaging hits and misses.

We acknowledge the [financial] support of the Government of Canada

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FEATURES

18 WE MEAT AGAIN By Alanna Fairey Innovative producer of frozen meat products leveraging advanced thermoform packaging technology to maintain its growth momentum.

23 PRETTY IN PINK

By George Guidoni Family-owned producer of upscale European-style deli meats and sausage upgrades its food safety credentials with advanced X-Ray inspection technology.

26 DIGITALIZATION OF FOOD PALLETIZING By Alan Spreckley 27 SAPPY ENDING 29 ENHANCING FOOD SAFETY By Davor Djukic 30 AMAZON’S FRUSTRATION-FREE PACKAGING 32 REACHING NEW HEIGHTS By Tom Egan How cannabis legalization will drive profound packaging innovation.

34 JUST DESSERTS A preview to the upcoming Bakery Showcase 2019 extravaganza in Montreal.

35 BRAND IN A BOX By Darrell Friesen Adapting product labeling to achieve maximum payback in e-commerce retail channels.

37 LOOKING FORWARD Corrugated industry event offers an insight into the industry’s future.

38 ALL UNDER CONTROL By Alex Love

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NEWSPACK

CONVEYOR SYSTEMS MANUFACTURER GETS HELPING HAND TO FUND ITS GROWTH Industrial conveyor systems manufacturer and integrator in Montérégie and elsewhere in Quebec,” Chassé adds.

Storcan International of Châteauguay, Que., has More than half of the financial assistance for Storcan been awarded nearly $810,000 in loans and grants from will be provided by a $500,000 loan from the provincial the provincial and federal governments to help keep the Investissement Québec agency mandated to promote company’s $4.3-million investment initiative on the right investment in Quebec-based businesses, with an additional track. $200,000 loan provided by federal government via Ottawa’s Announced last month, the additional funding will REGI (Regional Economic Growth through Innovation) enable Storcan to proceed with the purchase of various program. digital equipment and corporate management systems to “I am thrilled with the support provided to Storcan, a support its ongoing efforts to improve productivity and well-established Montérégie company that carries out optimize customer relations, as the company works to projects requiring expertise, precision and efficiency, and From Left: Storcan International’s production director build up its export markets across North America.

Benoit Cliche; member of parliament Brenda Shanahan; that comes up with innovative solutions,” says Brenda According to local officials, Storcan’s expansion projects Storcan president Jean-Martin Savoie; Marie-Chantal Shanahan, member of parliament for the Châteauguay– are expected to result in the creation of 10 new full-time Chassé, member of National Assembly of Quebec for Lacolle riding. jobs in the Montérégie region in the southwest part of Châteauguay; Storcan solutions director Hugo Lorquet; “In keeping with our commitment, the government of and Christine Tardif, assistant regional director for InQuebec.

Canada is helping local businesses by making investments vestissement Québec.

“Our government’s priority is to make Quebec that enhance their productivity and strengthen their companies aware of the growth potential generated competitiveness in export markets.” through investments, especially those aimed at integrating new technologies and Founded in 1976, Storcan manufactures a broad range of conveyor systems used developing exports,” says Marie-Chantal Chassé, member of the National Assembly in the food-and-beverage industries—including roller, belt, inverted, air, spiral and of Quebec for Châteauguay. other conveyor types—while also offering expert integration services to provide “In fact, it is through projects like the one by Storcan end-use customers with turnkey automated solutions. that we can help build a strong economy that is open to the According to the company, a portion of the additional investment funding world, while also creating more wealth and more jobs locally announced last month will be used to will support the installation of enterprise-wide digital CRM (customer relationship management) and ERP (enterprise resource A close-up of a Storcan conveyor system in operation at a Quebec- planning) systems, as well as for strengthening the company’s marketing efforts in based dairy products plant. the U.S. and Ontario.

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COCA-COLA SERVES UP BIG PACKAGING INNOVATION IN SMALLER FORMATS With big soda brands continuing to cede market share to the fast-growing array of trendier beverage alternatives, CocaCola Canada Bottling Ltd. is pulling all stops to stem the tide through far-reaching packaging innovation.

Having recently competed a $20-million investment at its sprawling bottling facility In Brampton, Ont., to upgrade a production line with breakthrough shelf-life extension technology, the venerable soft-drink giant is

launching a new range of smaller, resealable PET (polyethylene terephthalate) plastic bottles for its bestselling brand across Canada.

Decorated with eye-catching product labels designed

by Perennial Inc., the new Mini bottle containers is the latest addition to Coca-Cola’s growing roster of smaller package sizes in Canada, Retiling in single 250-ml bottles or in eight-packs of 300-ml containers, the Mini-bottle range includes the company’s flagship Coca-Cola, Diet Coke, Coca-Cola Zero Sugar and Sprite soft-drink brands—now available across Canada grocery and convenience stores, as well as some foodservice outlets.

“Mini bottle is one of the most exciting innovations we’ve seen in packaging in a long time,” says Darlene Nicosia, president of Coca-Cola Ltd. in Toronto. “Mini bottle is an example of how Coca-Cola is focused on accelerating momentum as one of the fastest-growing consumer goods companies in North America.

“We know that people want more drink options,” Nicosia states, “and Mini bottle is just one way that we’re meeting that desire. ”And it’s not just smaller package sizes, we’re also working to bring more lowand no-calorie drinks to the market to help Canadians choose the package size and sugar content that makes sense for them.”

Said to be the first of its kind in North America, the, the Mini bottle uses an innovative coating called FreshSafe to increase shelf-life by up to four months, compared to conventional PET packaging.

According to Coca-Cola, the FreshSafe PET technology effectively addresses all the technical carbonation issues related to the bottle’s smaller size dimensions, with all the packaging still remaining 100-percent recyclable.

The installation of FreshSafe technology at the Brampton plant is credited for creation of three new fulltime jobs at the state-of-the-art facility.

“We are so proud that one of our first announcements as an independent bottling company is that we have invested back in our Brampton facility,” says Coca-Cola Canada Bottling president Todd Parsons.

“Having a local spirit and supporting our communities is very important to us,” Parsons states, “and our aim is to grow our capabilities in Canada that will, in turn, grow jobs.”

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NOTES & QUOTES n Montrealheadquar tered f lexible packaging producer TC Tr a n s c o n t i n ental Packaging has won the Gold award in the Sustainability category of this year’s Flexible Packaging Achievement Awards competition of the Flexible Packaging Association for the Harney & Sons Master Tea Blenders pouch. Said to be the first 100-percent recyclable multilayer barrier stand-up pouch in the market, the pouch also picked the competition’s Gold award in the Packaging Excellence category and a Silver award in the Technical Innovation category. Developed in collaboration with partners Dow and Charter NEX Films, the pouch was designed to meet Harney & Sons’ commitment to sustainability while still protecting the f lavor and the freshness of the product.

“It is a great honor to be recognized by our industry colleagues for, once again, setting the bar high in packaging innovation and sustainability,” says TC Transcontinental Packaging’s vice-president of business development Todd Addison, noting this is the second year in a row that the company has won FPA’s top prize for sustainability.

“These awards celebrate our commitment to sustainability as we strive to design products that take into consideration the environmental impacts of the product during its entire life-cycle.”

our strong presence throughout western Canada for a partnership that will benefit not only both companies, but also our customers,” says JMS general manager Dan Stickney. “With the overarching goal of enhanced service and increased availability, the collaboration is a smart combining of resources that improves both companies’ market positions.” n Baltimore, Md.-headquartered Barcoding, Inc. has announced its expansion into the Canadian market with formation of the company’s Barcoding-Canada subsidiary, which will operate three regional offices in Montreal, Toronto and Vancouver to offer Canadian-based clients a broad range of technologies and services for various data

capture, labeling, printing, and mobile computing technologies supporting supply chain automation. “Canada is a fast-growing market with high demand for our industry services [and] we’re excited by the opportunity to grow our business and improve our services to existing clients in the country,” says Barcoding, Inc. president Shane Snyder. “With a Canadian team that understands the local market and culture, Barcoding’s expansion will further the company’s mission to deliver efficiency, accuracy and connectivity to all clients.”

The Barcoding-Canada offices may be reached at (604) 260-1446 (Vancouver); (438) 800-8009 (Montreal); and (437) 538-3185 (Toronto).

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n Edmonton-based label application systems distributor Jet Marking Systems ( JMS) has been appointed as a Certified Partner for the product identification and traceability solutions manufactured by Markem-Imaje following an extensive vetting process under Markem-Imaje’s Partner Program. According to JMS, the new partner status will significantly increase parts, servicing and machinery availability for MI customers in Jet Marking Systems’ main territory of western Canada, while providing JMS with access to nearly 200 new customers. “We are honored that Markem-Imaje chose to leverage

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n Leading Canadian paper products manufacturer Cascades Inc. has announced the launch of the company’s IMGN brand of retail solutions comprising a broad portfolio of POS (point-of-sale) displays, consumer and shelf-ready product packaging designed

to improve in-store brand impact. According to the Kingsey Falls, Que.-headquartered Cascades, the IMGN brand of products offers superior color intensity and printing precision ensured by the use of most advanced f lexographic, lithographic and digital printing technologies to help brands make the products stand apart at the store and shelf level. “Our packages don’t just protect the products they contain; they’re also a source of infinite creative possibilities for capturing the consumer’s attention,” says said Charles Malo, president and chief operating officer of Cascades Containerboard

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n Lenze SE, leading German manufacturer of electrical and mechanical drives, motion control and automation technologies, has commenced construction of its new state-of-the-art Mechatronic Competence Campus (MCC) in Extertal, Germany, to consolidate the company’s three different operations at one centralized production and product development facility. The estimated US$57-million investment, the largest in the company’s history, involves construction of an ultra-modern 81,000-squre-foot factory on a 323,00-square-foot campus that will also house the company’s service and storage operations—ultimately employing a total of about 800 people. “With the MCC, we are not only creating one of the most groundbreaking mechatronics production facilities in Germany, but above all an important reference project for the future of collaboration,” says Lenze’s chief executive officer Christian Wendler. “In years to come, our employees in Extertal will come together in open-plan spaces to collaborate in agile, interdisciplinary teams, developing the best mechatronic solutions and services for our customers around the world.” Founded 70 years ago, Lenze services the North American market via its Lenze Americas subsidiary headquartered in Uxbridge, Ma., along with an assembly and logistics center in Glendale Heights, Ill.

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n Milliken & Company, Spartanburg, S.C.based manufacturer of specialty chemical for a broad range of industrial application, has announced plans to build its largest clarifier plant in Blacksburg, S.C., to keep up with growing market demand for the company’s Millad NX 8000 brand clarifier. Scheduled for startup in 2020, the new plant will boost Milliken’s production capacity for Millad NX 8000—a polypropylene additive widely used in food packaging applications—by at least 50 per cent, according to the company.

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FIRST GLANCE JUST IN CASE The new semi-manual Cumulus SLPP-15 case-packer from NJM Packaging is high-performance integrated system—combining innovative technologies from fellow ProMach brands Wexxar Bel and OPTEL—featuring a twoaxis pick-and-place robot to pack up to 10 cases per minute, and it comes ready to comply with serialization requirements, if needed for pharmaceutical traceability applications. Well-suited for a broad range of OTC pharmaceuticals, nutraceuticals, cosmetics, foods, beverages and other product packaging applications, the versatile Cumulus system can case-pack up to 180 bottles per minute, depending on the number of layers and bottles in the case. As the bottles enter the SLPP-15 on a conveyor, a pneumatic pusher moves one row onto a stainless-steel tray—repeating this movement until the desired array/pattern is formed. Meanwhile, the operator inserts a case into Wexxar Bel’s BEL 5252u semi-automatic case former, which forms the bottom of the case and holds it in place. The operator then slides the case over to activate the servo-driven, Y-Z vacuum pick-and-place system from NJM, which inserts the layers into the case. Once the case is filled, the operator then slides it through the sealing section of the BEL 5252u to seal the top and bottom of the case. Designed to facilitate very quick

changeovers for new bottle and case sizes without any tools, the Cumulus SLPP-15 system is equipped with a high-performance B&R control system and HMI (human-machine interface) terminal.

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THINK INK The new solvent-based CoPilot 500 inkjet printing system from Squid Ink Manufacturing, Inc. is designed to print superior quality high-resolution characters on non-porous surfaces such as coated corrugate, polystyrene and more. With up to 2.8-inch print height per printhead and the ability to run up to two printheads from one controller, the CoPilot 500 offers a versatile, yet cost-effective solution for coding, marking and product identification, according to the company. Equally adept at running either oilbased or solvent-based inks to print up to 5.6 inches (2.8-inch from a single head) of high-resolution characters, razor-sharp text, scannable barcodes, and great looking logos at 205-dpi, the versatile printer allows users to configure it in multiple positions—including horizontal, down-shooting and side-shooting—with the system’s 4.3-inch full-color touchscreen providing easy access to the system’s internal messages and

print functions. The messages are created and edited on Squid Ink’s easy-to-use Orion PC software and transferred via Ethernet or USB device. For larger applications, a virtually unlimited number of CoPilot 500 printing systems can be connected wirelessly or via Ethernet and controlled through one central Orion print station, while users on-the-go can utilize an optional 10-inch full-color Windows tablet with Orion software for mobile programming within the facility.

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ALL THE RIGHT MOVES The new 2200 Precision Move Pallet System conveyor from Dorner Mfg. Corp. is designed to provide accurate positioning and routing of parts for a broad range of inspection, assembly and robotic and applications across a diverse range of manufacturing environments. Now available with several new features such as heavy-load corners, tight-turn corners, low-profile lift-and-locate modules, elevators, etc., 2200 Precision Move Pallet System operates while integrated with a Universal Robot (UR) robot to move and orient products using an elevator, while also passing over a lift-and-locate station and navigating through a 180-degree heavy-load corner.

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FIRST GLANCE MAKING THEIR MARK Matthews Marking Systems has launched a new product line geared towards OEMs (original equipment manufacturers) who want to integrate marking and coding equipment into their machines—comprising an automation software controller; an enclosed drop on demand (DOD) valve jet technology driver; and an enclosed thermal inkjet (TIJ) technology driver. According to Matthews, the company’s MPERIA controller is the only universal controller designed to work with virtually any print technology, thereby enabling OEMs to easily change the printers on the line as per their

customers’ needs. Available in Lite, Standard, and Advanced configurations, the MPERIA OEM controller can be manages remotely via VNC and and integrated by the end user with either XML or Command Line Protocol. For its part, the enclosed V-Link OEM drop-on-demand (DOD) valve jet technology driver controls Matthews’ 8000+ series valve jet printheads, designed to deliver high print quality with exceptionally low ink consumption. Finally, the enclosed L-Link thermal inkjet (TIJ) technology can simultaneously operate up to four of Matthews’ high-speed L-Series L1 printheads that are capable of printing up to half-inch marks and codes at up to 1,600 feet per minute to match the demands of fast, high-volume serialization applications.

Matthews Marking Systems

Mike McCann.

Application Specialist. Packaging Expert.

FRESH TAKE ON PROTEIN The new Evolve S and Elite brand trays and film from the kp Food & Consumer Products division of Klöckner Pentaplast Group were developed to provide more sustainable and recyclable packaging solutions for protein packaging applications, according to the company.

Specifically, the new Evolve S tray and film is said to deliver significant improvement in vacuum skinning cycle times over standard VSP (vacuum skin packaging) trays while also increasing shelf life. Moreover, the trays are made from 95-percent recycled post-consumer rPET (recycled polyethylene terephthalate) plastic, offering significant sustainability advantages in applications requiring the use of peelable films. For its part, the Elite series protein trays and films are designed as a recyclable MAP (modified-atmosphere packaging) solution engineered for superior sealing performance to prevent product contamination or leaking.

Klöckner Pentaplast Group

ROWING RACE The new Propack Row Distribution System (RDS) is designed as an an economical, safe product delivery system that empowers the use of AC motors and servo technology to receive rows of products from upstream processing equipment and synchronizes product delivery on-time, on-demand to low-, medium- or highspeed wrapping machines. According to Propack Processing & Packaging Systems, Inc., the system accomplishes high-accuracy row distribution by intelligently monitoring product row position (bars, cookies, snacks, etc.) on a number of motion-controlled delivery sections feeding anywhere from a single or up to six wrapping machines. Moreover, the Propack RDS can be configured to user-defined requirements accommodating either direct delivery, accumulation, or automated refeed back into the system without operator intervention by using integrated communication throughout the line. Featuring sanitary stainlesssteel frame standard construction and equipped with high-performance Rockwell Automation AC motors and servo technology, the flexible RDS has the capability of handling product ranges from two to eight inches in length, for products as thin quarter-inch, at rates of up 750 pieces per minute per single outfeed leg.

“I’m Mike McCann and I’m part of the Reiser team of Packaging Specialists who work with customers to improve the packaging of their products. I can help you every step of the way – from evaluating your product, your customer, and your goals to assessing your various packaging machine options. With decades of experience, I can help you select the very best packaging solution for your specific application. Are you ready to produce a better package?

Let me show you how.”

Watch Mike’s video

Propack Processing & Packaging Systems, Inc.

www.reiserexperts.com Reiser Canada Burlington, ON • (905) 631-6611 Reiser Canton, MA • (781) 821-1290

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ECO-PACK NOW

LEADING RAZOR BRAND SHARPENS ITS FOCUS ON PRODUCT AND PACKAGING RECYCLABILITY When it comes to shaving, the Gillette brand razors and accessories have long set the standard for product and packaging excellence, but not so much when it came to sustainability and waste diversion.

However, that shortcoming appears to be finally addressed in a big way by its progressive brand-owner Procter & Gamble Inc., which is hooking up with leading product upcycling services provider TerraCycle, Inc. to collect and recycle all of its disposable razors, replaceable-blade cartridge units, and razor plastic packaging right across the U.S. Under the recently-launched Gillette Razor Recycling Program, individual participants and organizations can sign up on the program page (www.terracycle.com/en-US/brigades/ gillette) to download pre-paid TerraCycle tracking labels for shipping their used razors and packaging directly to the recycler—ultimately to be made into broad range of useful new products

like park benches, bike racks, petfood bowls, recycling bins, etc.

Under the program, businesses, gyms, colleges, cities and community organizations will be actively encouraged to become designated drop-off points for the returned waste, whereby they will by supplied with special razor recycling bins that they can simply seal and return via UPS to TerraCycle, which will promptly send a new bin back to them.

For every shipment weighing at least 15 pounds, collectors will earn points that can be used for charity gifts or converted to cash and donated to charities of their choice.

“Through this innovative, first-of-its kind program, disposable razors, replaceable-blade cartridge units and their associated packaging are now nationally recyclable through the Gillette Recycling Program,” says TerraCycle founder and chief executive officer Tom Szaky.

“We are proud to partner with this forward-thinking company to offer consumers a way to divert razor waste from landfills,” Szaky states.

“We are very excited about our partnership Tom Szaky, with TerraCycle to Founder and CEO, TerraCycle,Inc. offer recycling for Gillette, Venus or any razor brand across the U.S,” adds Gillette’s chief executive officer Gary Coombe.

“This is an important first step towards sustainable solutions for shaving products and the start of an exciting journey with Gillette and TerraCycle,” Coombe states.

“We are thrilled to bring this option to our consumers in the U.S.,” Coombe proclaims, “and we are already working on plans to roll out this importnt initiative to more countries very soon.”

FLEXIBLE PACKAGING POWERHOUSE EMBRACING CIRCULAR ECONOMY WITH FIRM COMMITMENTS “By joining the Ellen MacArthur Foundation’s commitment, we are furthering our corporate social responsibility leadership to ensure that plastic is effectively managed from sourcing to end-of-life,” Olivier states.

Adds TC Transcontinental’s chief strategy officer Magali Depras: “Integrated into the mandate of our Corporate Governance Committee, TC Transcontinental’s social responsibility priorities will continue to align with our

business strategy.

“With our three-year Corporate Social Responsibility plans presenting quantifiable targets, coupled with our 2025 pledge to the New Plastics Economy Global Commitment, we are poised and determined to make strides towards a Circular Economy—benefiting not only our industry as a whole, but also the communities in which we operate.”

François Olivier, President & CEO, TC Tanscontinental

Montreal-headquartered f lexible packaging producer TC Transcontinental has become the first Canadian-based to formally join the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment by pledging to make 100-percent of its packaging reusable, recyclable or compostable by 2025.

“We want to leave behind the legacy of a responsible corporate citizen, mindful of how today’s decisions will impact our collective tomorrow,” says TC Transcontinental’s president and chief executive officer François Olivier.

“We look forward to inspire change by pioneering the development of sustainable products and driving innovation to support our customers in their own sustainability journey,” says Olivier, adding the company has also committed to achieving at least 10-percent use of post-consumer content on average by weight across all plastics in its product portfolio.

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COVER STORY

GON AND DONE! Comprehensive brand relaunch ticks all the right boxes with a compelling package design helping consumers navigate through a complex and chaotic product category

BY GEORGE GUIDONI, EDITOR PHOTOS BT MARIE-EVE GREGOIRE

H

umans and insects don’t make for good housemates. Never have, never will.

In fact, keeping nasty bugs at bay may well be one of humankind’s most ancient painstaking chores that, for many reasons, amounts to an endless war of attrition.

And while it’s true that only a mere fraction of all living insects gives the entire species a bad name and reputation, that’s little consolation to millions of Canadians overwhelmed by the seasonal arrival of ants, earwigs, spiders, beetles, wasps, mosquitoes and other unwanted creepy-crawly houseguests at the first signs of spring.

Happily for them, there is no shortage of commercially available insecticides and other bug repellents widely sold across Canada to help them deal with the seasonal onslaught, thanks to companies like Scotts and other producers of pest control products formulated to help keep the nuisance insects at arm’s length, at least.

However, this ready availability and multitude of choices can often translate into consumer rage at the shelf level because shoppers often have a hard time selecting the most effective remedy for their specific insect issues on their own, in a reasonable amount of time.

“Historically, this is the one product category that has caused the most confusion among consumers, resulting in one of the biggest walkaway rates for any product category,” says Glenn Martin, director of marketing at Scotts Canada Ltd., Canadian subsidiary of multinational manufacturer of lawn, garden and home protection products Scotts Miracle-Gro Company.

“The insect control category has a plethora of both large and small competitors, and that’s part of the problem,” Martin told Canadian Packaging during a recent visit to the company’s head offices in Mississauga, Ont. “Unlike lawn and garden products, where you see big bags of similar products from two or three companies to choose from, you may be looking at seven or eight

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Pigeon Brands founder and president Thomas Pigeon (left) and Scotts Canada’s director of marketing Glenn Martin share a light moment while discussing the many nuances and intricacies of the new high-impact packaging design used to drive the highly successful relaunch of Scotts Canada’s B Gon brand of insect control products across Canada.

different insecticide product brands on a single shelf, offering three or four different ways to kill wasps, for example.

“So it can get very frustrating to find a solution that you need to remedy your specific problems,” Martin explains. “When you find yourself looking at the sea of colors and images, and there’s no knowledgeable store staff nearby to help you out, it’s very easy to get lost and exasperated.”

Whereas in the past insecticide producers skimped around the issue by offering more general-purpose formulations to repel a broader variety of bugs,“This one-

size-fits-all approach was actually part of what caused all the confusion at the shelf level from a consumer standpoint,” Martin asserts.

“There is a strong emotional connection between consumers and these types of products because they are trying to resolve a problem that can potentially cause harm to themselves, their family or their home,” Martin explains.

“So they don’t want to buy a product that ‘might’ work,” he states. “They want to buy a product that will work the first time and every time thereafter.”

A couple of years ago, Scotts Canada resolved to turn

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COVER STORY this marketing shortcoming into an opportunity to establish a stronger and more unified shelf presence for its products through a comprehensive relaunch of its oncepopular Bug B Gon brand of insect control solutions.

“We were struggling to have a real impact on the shelves and grow our business, so we decided to do a brand relaunch project,” Martin recalls.

“And rather than start from scratch, we decided that we already had an asset with brand equity with the B Gon brand, so we decided to bring it back in a much more powerful, modern and aggressive way.”

As part of the extensive effort to return Bug B Gon back to Canadian retail channels—where the brand once enjoyed notable success in the mid-2000s—Scotts commenced rapid development of several new effective formulation targeted at specific bug species, as well as more innovative and user-friendly ways of applying them.

“We have done a lot of product innovation in the last couple of years, which notably includes finding a way to package diatomaceous earth inside aerosol cans, as well as developing animal repellents to ward off problem raccoons, deer and other nuisance animals through learned behavior,” says Martin, citing new types of spray, gel, liquid, foam, powder and other product varieties, along with novel dispensing mechanisms such as prefilled syringes and handheld wand applicators.

“The main idea was to provide more efficacious products and more innovative application technologies to make those products easier to use and apply to the problem areas.”

Martin relates that Scotts released the first wave of reformulated B Gon brand products into the market last year, with many more others being launched into the market this spring to maximize the initial stellar success that, according to Martin, is a direct result of the superior package design work for the brand expertly executed by leading Canadian branding consultants Pigeon Brands Inc. Having had considerable prior professional experience working with Pigeon Brands for over 20 years, Martin says he knew his marketing team would greatly benefit from working with a renowned design agency that has worked on thousands of brand launches and relaunches over the last 42 years—creating a vast track record of outstanding packaging designs for a multitude of SKUs (stock-keeping units) for well-known consumer brands every year.

And with the relaunched B Gon brand being ultimately expanded to comprise 26 different SKUs—

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With a strong family look and shopper-friendly shelf navigation facilitated by the new eye-catching package design, the relaunched Bug B Gon line of household insect control products, comprising 26 different stock-keeping units and a diverse array of packaging materials and components, has already achieved a 50-percent increase in point-of-sale numbers over the last year.

packaged in a diverse range of formats, substrates and sizes—Pigeon Brands founder and president Thomas Pigeon also knew that his company had a fairly unique and intense creative challenge on its hands.

“Working in a multi-SKU environment in a complex product category, subject to many regulatory requirements, was a different proposition from a lot of our other work we have done for food and beverage brands,” says Pigeon.

“It’s a lot different from other CPG categories where you want to take it slow and nurture the product experience that consumer has with the packaging.

“This is a real ‘get-in, get-out’ kind of category, where you have products intended to make a significant problem go away as quickly as possible,” Pigeon explains,“so your packaging has to be able to let consumers to locate the solution to their problems as fast as possible.”

As Martin reiterates, “This being a real problem-solution category—be it problem ants, wasps, mosquitoes

or whatever else—you want to find a quick solution that’s going to work immediately after the problem has been identified.

“The impetus for us was to take a very intuitive brand that still had tremendous consumer awareness and acceptance, and bring it back in a way that really made sense to the consumers by helping them to navigate the shelves, whereby package design would do all the heavy lifting,” Martin explains.

“So if you have a wasp problem, let’s say, you can immediately locate the solution you’re looking for at the store by looking at the hero bug (wasp) image on the package for easy navigation.”

Says Martin: “ “We needed to create a common family look across a number of different product iterations within the category, but with enough product differentiation, through distinct colors and graphics, that would also make the subbrands stand out on their own onshelf and, eventually, online as well.”

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COVER STORY

From Left: Pigeon Brands group account director Terence Tse, Scotts Canada brand manager Lindsay Lemierzewicz, Scotts Canada director of marketing Glenn Martin and Pigeon Brand founder and president Thomas Pigeon strike a cheerful pose with some of the B Gon brand products retailing in high-impact packaging designed by Pigeon Brands in close collaboration with Scotts Canada’s marketing team.

Adds Pigeon: “All new projects at Pigeon begin with a full discovery phase, with context being such an important part of a strategic design.

“And because we haven’t worked in this space before, this phase was even more important this time around, as we had to immerse ourselves in the market dynamics to make sure we would create a compelling idea and design to drive sales.”

After that market familiarity was established, the Pigeon design team and Martin’s marketing staff began evaluating all the different design strategies to achieve the intended result, ultimately settling on the “Be big, be bold” approach proposed by Pigeon Branding.

“The Bug B Gon portfolio is a brilliant brand with a brilliant trademark,” Pigeon explains,“but it needed navigational simplicity that would allow consumers to find the product they need through quick understanding of the product via the packaging,” Pigeon explains.

“Hence the use of big bold images of the hero bugs; contrasting colors for strong product differentiation for each of the specific bugs targeted by the product; bold and simple typography to make it easier to read; and unique visuals that would be able to talk to all the demographics.”

As Pigeon points out, “In a multicultural environment like Canada, many consumers may be new Canadians with a different cultural set, speaking different languages.

“Hence the big graphic images of the mosquitoes, wasps, ants and earwigs become the icons that facilitate virtually global understanding and navigation of the brand message being communicated.

“One of the biggest driving principles at Pigeon Branding is creating ideas that travel,” Pigeon states, “and that’s where the big bold insect graphics play a key role.

“Naturally, you have to consider color, typography, iconography and photography as parts of a larger toolkit to use when building any brand,” Pigeon acknowledges.

“But at the end of the day you want to project a core idea with a core set of symbols and values that can travel through the brand’s entire eco-system with a harmonized, systemized and disciplined brand identity,” he states.

“In this instance, where you’re dealing with a lot of visual chaos and clutter on the retail shelf to cut through, iconography trumps photography any day of the week.”

Martin concurs, pointing out that the hero bug graphics developed by Pigeon to decorate the different products are now widely used as key consumer touchpoints for all the promotional efforts used to market the B Gon brand, including television, social media and other communication platforms.

“As the product line-up kept expanding throughout the whole design process, we were able to adapt those graphics to carry a consistent brand message on just about every packaging material out there,” says Martin, pointing out the expansive range of

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packaging materials and components incorporated into the B Gon masterbrand.

“Pigeon enabled us to take those graphics and apply them to folding cartons, blister-packs, flexible pouches, aerosol cans, polybags, pressure-sensitive labels and so on, while arranging them so that they look consistently strong and powerful on metal, plastic, paperboard or just about any other packaging substrate out there,” he says.

“That was probably the biggest design challenge—having a powerful master design and making it work across all the different permutations and color combinations, while also accounting for all the different sizes, shapes and structures.”

Naturally, none of this happened overnight.

“This project unfolded over many months,” Pigeon recalls,“involving tremendous amount of creative talent at Pigeon, a lot of walking through many different store environments, and constantly dialoguing with Glenn and his marketing team—often pushing back and challenging each other on some of the ideas put forth.

“But the net result,” Pigeon proclaims,“is an effective design system that will survive for this brand anywhere on the planet, and win against any competitor on the shelf.”

Says Pigeon: “Great brand design only happens if you have a fearless client who allows you to do great things.

“It takes a great strategy, great thinking, and great insights to create a great collaboration,” he concludes, “and Glenn and his team have been exemplary in facilitating the successful outcome of this project.”

For his part, Martin is full of praise for the high level of creative talent and tireless dedication to the cause demonstrated by Pigeon Brands throughout the entire endeavor right from the outset.

“In all the years I’ve been in marketing and out of all the different businesses I have worked for, this is probably the strongest and most impressive brand relaunch I have ever been involved in,” Martin extols.

“We are thrilled to be able to stand back and look at this whole broad range of products that works so well as a family, but still maintaining a unique identity for individual packs so that they do not get lost on the shelf amongst each other or competitors,” he states. “We saw our POS (point-of-sale) numbers surge by 50 per cent as a result of the Bug B Gon relaunch,which is pretty hard to do for any product in this day and age.

“Moreover, the new design has also had a huge impact in terms of product listings, with most retailers now listing our products across Canada,” Martin points out.

“For all that, package design that can’t close the deal at the shelf level is not worth its salt,” Martin concludes,“and we have seen huge gains in the last year since this new package design was introduced into the market—enabling us to close the deal better than we ever had before.”

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PACKAGING FOR FRESHNESS

Kebab Factory owner and founder Adnan Khan stands in front of the MULTIVAC R 085 with a package of the finished kebab product.

WE MEAT AGAIN

Halal meat manufacturer changing frozen meal industry thanks to innovative thermoformer

BY ALANNA FAIREY, ASSISTANT EDITOR PHOTOS BY NAOMI HILTZ

G

rowing up as a child, Kebab Factory founder and owner Adnan Khan spent his summers working in his father’s butcher shop, and continued to do so throughout his university career.

A born entrepreneur, Khan saw an opportunity that went beyond the back room of his father’s butcher shop, where they were making kebabs by hand.

“I saw a lot of potential in this business, especially with all of the halal aspects and the ethnic growth in Canada,” Khan says.

“People liked it, they wanted it, they wanted more and now we’re here.”

Founded in 2012 as a subsidiary of NMK Foods, Kebab Factory is a readyto-cook, frozen foods brand that manufactures the titular kebabs, tandoori chicken, meatballs and, more recently, burgers.

Most of their products are stocked in independent markets, as well as in stores in the likes of Oceans, Sunny Supermarket, in addition to five Walmart locations.

As a Halal-certified brand, Kebab Factory is in a market that has plenty of room to grow, but as a smaller fish in a big pond, a vital component of their business is making sure that they deviate from the status quo.

“The halal market is definitely growing, but we need to stand out,” Khan told Canadian Packaging during a recent visit to the Mississauga, Ont.-based

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Purchased from Multivac Canada, the Multivac R 085 is an entry-level machine that runs both rigid and flexible films, with its compact design taking up relatively little floorspace.

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PACKAGING FOR FRESHNESS 7,000-square-foot facility.

“We are a halal brand and we are also an ethnic brand, but we are trying to market our products to the wider population.

“We’re not just trying to market towards the Halal or ethnic demographics. Palates are changing—we want to get our products out there more.”

Packaging has played a significant role in how Kebab Factory separates itself from other brands.

While most conventional frozen food products are enclosed in paperboard packaging, the chicken and beef kebabs are in clear, recyclable vacuumsealed bags with a pre-printed film.

Khan had noticed that such boxed products would have attractive packaging and the food displayed on the box would look enticing, but the contents in the box would not have the same quality as the packaging conveyed once it was cooked.

“That’s why I wanted people to see the actual product before they bought it,” Khan explains.

“You can see it, there’s no freezer burn, it looks like it’s fresh and you take it straight out of the package and put it on the barbeque or in the oven, cook it from frozen and you won’t notice a difference.”

To improve how they operate, Khan began to search for a machine that would not only guarantee product freshness, but also be able to package the kebabs in a timely manner.

When he coincidently stumbled upon the Multivac R 085 thermoforming packaging machine at an OIMP trade show and talked with a sales representative from Multivac Canada, it was a moment that Khan describes as “love at first sight”.

Coming primarily from a financial and marketing background, learning about food processing and acquiring the proper machines had been a learning curve for Khan.

“Once I saw that machine, I knew that purchasing and installing it was the next step for Kebab Factory,” Khan recounts.

Even though it is an entry-level machine, the Multivac R 085 still has the ability to offer an extended configuration level for standard applications.

A compact machine that demands little space, The Multivac R 085 runs both rigid and flexible films up to 350 μm, with maximum forming depths of 88-mm and maximum cut-off lengths without preheating up to 300-mm.

As the R 085 e-concept model, the thermoforming machine operates exclusively with electricity and does not require a compressed air or cooling water connection.

This means that it can be used very accommodatingly in a plethora of different areas within the production process, a major sell for Khan and his team.

Before purchasing, Khan and his team had been using premade pouches from Duropac and had a friend who owned the print shop New Era Print Solutions supply the labels , including nutritional information as well as the UPC code. In some instances, Khan’s mother would help to place the labels on the bags at home during her free time.

Since installing the machine back in August of 2018, the Multivac R 085 has sped up production at almost a three-fold, since it is able to package in pre-printed film and applying labels after vacuum sealing the kebabs was no longer feasible.

“We had at peak times we would have about five people in the production room working about five

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Kebab Factory facility employees pre-loading the flexible film with product before running it through the Multivac R 085.

The US4318 date-coder, manufactured by printing and coding specialists BELL-MARK, prints relevant information on the packages, including best-before date and production codes.

All of the finished products are passed through a high-sensitivity Abisys-II Metal Detector, supplied by ABI System Inc., to check for any possible contaminants that may have inadvertently made their way into the package before it is ready for retail sale.

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PACKAGING FOR FRESHNESS

The finished kebab product running off the conveyor belt, ready for retail distribution.

days,” Khan explains. “This year, it was two people working two days.”

Before the kebabs are packaged on the Multivac R 085, they are put on the Handtmann VF 608 Plus, a state-of-the-art vacuum filler from Handtmann Canada Ltd. Khan had it retrofitted and added a conveyor belt to pump out the kebabs to ensure that they are well proportioned.

The kebabs are taken from the Handtmann VF 608 Plus and are then frozen before being taken to the Multivac R 085.

Workers then put the frozen kebabs into film purchased from Packall, where it goes through the Multivac R 085, where it forms the pouch around the kebabs, and vacuum seals the product.

The machine can also add the compulsory information such as the date, a best before date stamp as well as production stamps.

Once packaged, workers then take the finished product and put them in

A close-up of a facility worker separating the frozen product prior to packaging.

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While their chicken is sourced locally, the beef is supplied by Cargill Canada, while the lamb is sourced overseas from New Zeland and Australia.

master cases.

Having been praised for its proficiency and easy-to-use interfaces, the Multivac R 085 produces about 80 boxes of product a day, an upgrade from the approximate 50 boxes Kebab Factory was producing when they were manually packaging the kebabs.

Khan estimates a possibility of producing upwards of 150 boxes of product a day with the addition of two more employees.

Adds Khan: “We’re very happy with the Multivac, and we hope to grow with it.”

Khan is especially happy with the experience that Kebab Factory has had working with Multivac.

Going against big name competitors in the likes of Maple Lodge Farms and Maple Leaf Foods, Khan appreciates the fact that Multivac sales repre-

Adnan and his father proudly strike a pose at their Mississauga, Ont.-based headquarters while showing off their freshly packaged kebabs and burgers.

CANADIAN PACKAGING • APRIL 2019

2019-04-02 10:26 AM

PACKAGING FOR FRESHNESS sentatives prioritize their needs and concerns in a timely, professional, and friendly manner.

Prior to installation, Khan and his team faced a hiccup when the Multivac R 085 was not optimized. After letting a Multivac sales representative know about the situation, someone was at the facility to repair the machine within a day.

“Since then, we have been running great,” Khan extols.

“A very small percent of packages get returned or are broken, and there have not been any reject packages.”

Khan adds that the sales representative that he has worked throughout the buying and installation process makes frequent calls to see not only check in on the machine, but to also see how Khan and his business are doing. Khan describes him as acting like a second dad in a way.

“The team at Multivac are very diligent and they want to see us happy,” Khan says.

“They want to see us be successful with our product launches and they have worked tirelessly to make that happen.”

With Multivac Canada located in Brampton, Khan appreciates that they are close enough to get to the facility should anything happen with

Before being run through the Multivac R 085, the kebabs are first put through the Handtmann VF 608 Plus, a state-of-the-art vacuum filler from Handtmann Canada Ltd.

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PACKAGING FOR FRESHNESS Kebab Factory has recently begun to make and sell different varities of burgers, which are placed in paperboard folding cartons produced by Beneco Packaging.

the machine.

In fact, Khan is so impressed with how well the Multivac R 085 has performed at the facility that he would consider buying machines from Multivac again.

“We are always looking for new machines that we then utilize in an innovative unique way to create a new innovative unique product,” Khan explains.

“We’re looking at getting a label applicator and a banding solution, which applies a polymer band around a finished product so it adds a little level of packaging but people can still see the goods.

“We’re likely to buy sometime next year.”

Machinery aside, the next big focus for Kebab Factory is to work towards attaining their SQF (Safe Quality Food) certification and a federal license designation, which would assist Kebab Factory in getting stocked into bigger retail stores.

With the increase in demand for halal and ethnic foods, the future is looking promising for Khan.

“It’s about getting out there, getting more shelf space in stores, differentiating your product in whatever way we can, which we hope that we’re doing with the Multivac and with our packaging,” Khan extols.

“I think Canadian meat and ingredients are definitely superior and people around the world will appreciate it for their families.

“Now since buying power is gearing up around the world, shoppers are will be looking for better tasting and healthier food options from different parts of the world and hopefully Canada can be a world leader on this front.”

Better Packaging With the most comprehensive product range for all batch sizes, Multivac features secure and efficient solutions for all your packaged baked goods.

SUPPLIERS Multivac Canada Beneco Packaging ABI Systems Inc. Unipack Handtmann Canada Ltd. Cargill Canada Packall Packaging New Era Print Solutions

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2019-03-29 8:59 AM

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FOOD SAFETY

Jadee Meat Products operations manager James Annand strikes a pose alongside the high-performance Eagle Pack 430 PRO X-Ray inspection system recently installed at the company’s Beamsville production facility by PLAN Automation as part of the meat processor’s continuous efforts to improve on its food safety track record, specifically by dramatically reducing the number of bone particles making their way into the final product.

PRETTY IN PINK

Family-owned Ontario meat processor leverages advanced X-Ray inspection technology to let its uncompromising focus on high product quality shine from plant to plate

BY GEORGE GUIDONI, EDITOR PHOTOS BY NAOMI HILTZ

L

ife is not always a bowl of cherries for companies making their living in today’s fiercely competitive Canadian red meat market. But for brothers Hershel and Micheal Snajdman, president and vice-president of Jadee Meat Products Ltd. in Beamsville, Ont., putting healthy high-quality meat products on the consumers’ plates is a labor of love, passion and pride that makes all the hard work along the way a joyful life-long endeavour.

Literally born into a family meat business started up by his grandfather Joseph and father Danny back in the 1950s in London, Ont., making his mark in the meat industry always seemed like a natural career path for Michael, who remembers helping his dad and grandpa out as a little boy at the company’s original processing plant in Hamilton, Ont. Ditto for Hershel, born shortly after his father and grandfather selected Beamsville as the strategic location for consolidating their existing old-school butcher shop operations in southern Ontario at one main federally-inspected meat processing facility to serve the entire Canadian market.

“When they first started building this facility in 1977, there was not a lot more than cherry and apple trees in the area, and while driving around looking for the perfect spot, my mom and dad heard an old ballad

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‘Cherry Pink and Apple Blossom Time’ on the radio,” says Hershel Snajdman, relating the original inspiration for the name of company’s flagship Cherry Pink brand of processed deli meats, European-style hams and sausage, bacon, and a wide range of meat toppings and ingredients sold by the company to the Canadian quick-service restaurant industry, leading food distributors, and select retail channels across Canada.

Explaining the company’s Jadee Meat Products moniker as a playful first-name tribute to founders Joseph and Danny (as in J.D.), Snajdman says the original 40,000-square-foot plant has enjoyed steady and consistent growth in sales and market share since it commenced operations in 1979.

Over the following years, the meat processing operation has undergone three significant facility expansions

that more than doubled its processing square footage, while enabling it to evolve into a well-respected and reputable supplier of premium-quality products safely manufactured at a fully-accredited HACCP (Hazard Analysis Critical Control Points) plant that today also boasts the globally-recognized BRC food safety certification developed by the U.K.-based British Retail Consortium.

Running a steady two-shift operation on a fivedays-a-week schedule, Jadee Meats has built its success on a solid foundation of innovation and time-honored European recipe authenticity and tradition to establish an exceptionally loyal client base and industry-wide respect for its Cherry Pink product brand family.

“Today we make toppings for most of the largest pizza chains operating in Canada,” Snajdman relates,

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FOOD SAFETY

Thermoformed packages of diced ham pizza toppings (inset) passing through the high-speed Eagle Pack 430 PRO model X-Ray inspection system to detect any bone fragments and other dense contaminants using advanced Eagle Material Discrimination X-ray (MDX) technology.

Jadee Meat Products plant employee Cody Mabon conducting a thorough quality check on the rows of high-quality meat sausages produced at the company’s state-of-the-art production facility in strict accordance to authentic European recipes and cooking methods.

“ranging from pepperoni and bacon to diced, sliced, julienne, quartered or shredded pork and beef toppings.

“We also do a lot of specialty custom work for larger food manufacturers by supplying them with the meat ingredients used in their frozen food products and other dishes, such as veal cordon bleu for example, as well as many other cooked and smoked meat products for deli operators and private-label customers.”

As Snajdman explains, the Beamsville plant operates multiple large-capacity smokehouses on-site—supported with world-class processing and packaging machinery assembled on the shop floor—to help provide many of its creations with the unrivalled taste and aroma that virtually let the Cherry Pink products sell themselves.

“The recipes we use today are very much the same recipes that the company started out with originally,” Snajdman says, “except we now do it with modern equipment and technologies.

“Our bacon is arguably of the most popular premium products we supply to the market,” Snajdman sates, citing the popular Ontario grocery retail chain Longo’s as one of its loyal retail customers stocking its shelve with Pink Cherry bacon and other processed meats.

“Most plants making bacon in Canada take about a day to produce the final product,” he points out, “whereas our bacon-making process takes well over a week.

“The result is a truly unique product that has a rich flavor, terrific texture, and very little shrinkage during the cooking process.

“We also do a lot of custom ham work, whereby we ship our hams to customers in bulk, have, sliced, quartered, diced, half-moon or whatever format the customer requires … there are so many things we can do with one primary product,” Snajdman extols.

“It’s a customer-driven business,” he states, “and we take pride in giving our customers exactly what they want.”

Snajdman explains that about 60 per cent of the plant’s output is derived from pork meat and the rest from beef, with all of the large primary cuts of meat shipped to the Beamsville plant already de-boned and de-fatted at the suppliers’ slaughterhouses—allowing the Jadee plant to focus on its core “further processing” operations.

Says Snajdman: “We are helping our customers to improve their business by supplying them with custom solution that some of the larger meat processors may not want to do, for various reasons.

“We are pleased with our client mix of branded products, the co-packing work we do for our meat market customers, and the many QSR (quick-service restaurant) operators that we supply,” Snajdman states.

In addition to keeping the plant’s production machinery constantly updated to keep up with the times, Snajdman says he takes a lot of pride in the family-like work culture fostered at the Beamsville plant, which is one of the larger industrial employers in the Niagara region.

“We always stress to our staff the importance of treating others like they would want to be treated themselves,” he says, “and hopefully that extends right up to the management level.

“Our average tenure among staff at this plant is over 20 years,” he points out.

“People who join us tend to stay with us, and we’re very grateful for that—they are great people.”

Having been part of the local community’s business landscape for such a long time has also enabled Jadee Meat to build and cultivate a highly favorable public image among the locals, according to Snajdman, who cites several local Chamber of Commerce awards given to the plant over the years for its various proactive community and business initiatives that include generous donations to local food banks and other like-minded community causes.

“Our storefront at the building’s entrance is a good example of this community bridge-building,” Snajdman states.

“It is only open for business three days a week, but you’d be surprised how many people come through here in those three days,” he remarks.“Some of the customers will even drive from a long way out to buy up to two cases of meat at a time that they can take up north with them to the cottage or camping.”

Says Snajdman: “It’s a very nice and tight community here, and we’re happy to serve it by being able to offer people really high-quality meat products at very affordable prices.

“People here really appreciate it,” he says. “It is actually a very small part of our business, but if we were to shut it down, a lot of people around here would be upset with us.”

With premium product quality being one of the meat processor’s biggest calling cards and competitive advantages, the plant leaves nothing to chance to allow its stellar industry reputation be tarnished through any accidental quality defects or product recalls.

While the operation has long enjoyed a virtually spotless product safety record, Snajdman is a firm believer that there is no such thing as too much safety when it comes to food.

This mindset played a large part in the company’s recent decision to invest in additional advanced X-Ray inspection technology to complement its existing X-Ray system and a series of high-quality metal detectors installed throughout the plant at

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The proprietary Eagle Material Discrimination X-ray (MDX) technology incorporated into the Eagle Pack 430 is a powerful inspection tool that can actually pinpoint the location of an unwanted particle of bone or other contaminants in the product with a red dot appearing on the X-Ray image.

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FOOD SAFETY

Since beginning operations in 1979, the Jadee Meat Products meat processing plant in Beamsville has undergone three major expansions that have doubled to size of the original building to over 80,000 square feet, while keeping the operation up to date with the latest modern meat processing and packaging technologies to grow market share across Canada.

all the usual critical points to ensure uncontaminated finished products.

“We wanted to go with X-Ray technology because there are some products that are more likely to contain bone fragments within them,” Snajdman explains.

“Just the thought of someone out there chipping their tooth because they bit into a bit of bone in our meat product is unacceptable to us,” he states.

“We felt that investing into a technology to prevent that kind of thing from happening is well worth the expense,” he states.

“We want people to enjoy eating our products, not to get hurt doing it,” says Snajdman, “and XRay inspection is a wonderful technology for detecting bone particles within the meat.

“In addition to bone detection, the X-Ray technology also allows us to detect metal particles much smaller than most conventional metal detectors can do,” Snajdman notes, “and we really enjoy that additional peace-of-mind it offers.”

As Snajdman relates, all finished packaged products processed at the plant that are prone to harboring bone fragments pass through one of the plant’s X-Ray inspection units at the end of the line prior to being cased and shipped out.

To help Snajdman obtain his peace-of-mind, the plant’s long-time technology partners PLAN Automation, Orangeville, Ont.-based supplier of packaging automation products and line integration services, proposed the installation of a highly advanced Eagle Pack 430 PRO X-Ray inspection system manufactured by Eagle Product Inspection in Tampa Bay, Fla. After assessing other options, Snajdman said he became quickly convinced about the Eagle Pack 430 Pro model being a perfect fit for his plant’s needs.

“We just felt that the Eagle unit was more robust compared to the other X-Ray systems in the market,” he states.

“Combined with our long and productive relationship with PLAN Automation, who also supplied us with many of our metal detectors over the years, we felt very confident about obtaining an optimal food safety solution for our premium products.”

Installed about a year-and-a-half ago, the Eagle Pack 430 PRO X-Ray inspection system has lived up to all its promises, according to Snajdman, who

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credits Plan Automation’s vice-president and chief operating officer Mat Bédard for overseeing a smooth and flawless system installation at the plant, while also providing all the necessary training and technical support.

According to Bédard, the key to the Eagle Pack 430 PRO’s exceptional performance lies in the system’s proprietary Eagle MDX (Material Discrimination X-ray) technology designed to enable highly accurate detection of lower-density contaminants such as bone, glass shards, rubber, plastic, etc., by discriminating inspected materials by atomic number (chemical composition) to process “busy” images with high variation in image density.

Originally developed for use in the security sector, the innovative Eagle MDX is now widely available for food and beverage producers to trace and pinpoint traditionally undetectable contaminants such as bone fragments, plastics bits and glass shards.

Moreover, the Eagle MDX technology uses Easy MAT software that facilitates faster installation and simplified set-up by auto-learning the material composition of the product, according to Eagle.

Unlike many food companies who have been mandated by their customers to install X-Ray inspection at their packaging lines as part of larger food supply chain safety initiatives, “Investing in this Eagle unit was simply a case of us being proactive,” according to Snajdman.

“We were already meeting and exceeding out customers’ expectations for quality and safety with our current practices,” he points out, “so it wasn’t a case of us having a problem that we needed to fix.

“We were guided purely by our desire to ensure that there is no bone getting shipped out with our product to the customers,” says Snajdman, praising the Eagle system’s operational flexibility that allows it to perform high-speed inspection of a diverse range of packages—from 500-gram thermoformed packs to 2.5-kilogram vacuum-packed whole hams and other large cuts.

“It works just as well on fully-sealed products as it does on loose packs, depending on the products,” Snajdman says.

“We do a lot of MAP (modified-atmosphere packaging) work, vacuum-sealed barrier packaging, skin-packs and all the other common meat packaging formats,” says Snajdman, adding the company

only purchases high-quality packaging from reputable suppliers to produce final packaging on its state-of-theart meat packaging machinery.

While Snajdman says he thoroughly enjoys being in the meat business, “It is definitely an industry that has a fair share of challenges.

Says Snajdman: “I love our product, I love the idea of providing fresh and local products to the market, and I love the idea of being a Canadian meat producer.

“But food safety continues to be a huge challenge,” he states, “and the industry as a whole is very competitive.

“The industry has shrunk significantly in the last few years, with many medium-sized operations like ourselves being consolidated into fewer but much bigger meat-packing operations.

“There are not that many mid-sized meat processors like us left in Canada nowadays,” he reflects, “but we have many reasons to feel positive about the future going forward.

“A lot of Canadians are eating our products on a weekly basis, often without realizing where these products came from, but that is perfectly alright with us,” he says.

“A lot of our large QSR customers have been with us for over 25-plus years,” he states, “ and that would not be the case if we did not provide them with the right competitive solutions for their business that solve their specific problems and challenges.

“We’re not trying to be everything to everybody,” Snajdman concludes, “but having established ourselves as a reliable supplier of custom solutions for our customers’ many different needs, we are confident about being able to rise to whatever challenges the market throws our way.”

SUPPLIERS PLAN Automation Eagle Product Inspection

The food business is unique Your financing should be too fccfinancing.ca

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THE DIGITALIZATION OF FOOD PALLETIZING How new technologies are changing the face of food packaging

BY ALAN SPRECKLEY

T

he technological and social revolutions of the past few decades have completely reshaped many industries, and the food packaging and palletizing industry is no exception. In fact, the last 10 years alone has seen the adoption of advanced technologies at an unprecedented rate, and this will only accelerate as the unfolding trend to digitalization makes its way into food palletizing.

As always, shifting demographics are at work. The last two decades have seen a decline in the nuclear family and a global rise in the number of private households with only a single resident.

This growing trend places a higher demand for single-portion servings of preprepared and pre-packaged food on the food industry, which makes the packaging and palletizing processes less linear than they have previously been.

Similarly, the unstable economy of recent years has nurtured a generation of savvy customers, eager for the special offers and deals that retailers regularly provide, further complicating the palletizing process.

This leads to scenarios where manufacturers will be required to change palletizing patterns quickly and cost efficiently to deliver this.

To keep pace with this changing demand, plant managers and process engineers must ensure that the palletizing process is as efficient and effective as possible.

This means keeping systems maintained and palletizing patterns up-to-date, while minimizing any risk of downtime or hindered performance.

To make these processes easier to manage, plant managers have been increasingly turning to new technological solutions that go a step beyond the traditional automation systems or machines.

In the 21st century, digital technologies and software are proving to be the unconventional ally of the modern plant manager.

Robots have been a staple of the food industry since the 1980s, with most businesses using at least one robotic system for some part of the production line.

Palletizing robots have proven particularly popular among plant engineers as they increase productivity, improve working conditions and can be easily integrated into existing production systems.

However, the process of integrating palletizing robots has traditionally relied on computer-assisted design (CAD) drawings and involved a lot of estimation.

Food plant managers provide approximate dimensions to robot manufacturers for the robot and leave the rest in the hands of the manufacturer, who tests the product in its own facility before finalizing and installing on-site.

While this approach is sufficient for some businesses, it can open up several performance problems. For example, CAD drawings alone do not necessarily provide an accurate representation of the operating environment and the robots still need to be programmed after installation.

This lengthens periods of unproductive downtime to accommodate the placement and programming of a new robot.

To minimize unproductive downtime, the process of virtual commissioning is becoming increasingly popular among plant managers, often using ABB’s innovative suite of virtual commissioning tools.

Instead of using CAD drawings and developing robots in an external environment, the process is modeled in 3D, which provides an accurate visualization of a factory layout. This allows plant engineers to see a digital representation of how the robot will integrate and move within the process, and allows them to discover and resolve any potential technical issues before they become a reality, reducing commissioning time by up to 25 per cent.

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For example, one of the most common causes of damage to palletizing robots is collision with a cell’s support pillar during operation. By using a virtual commissioning platform, such as ABB’s RobotStudio, these instances of collision can be fully discovered and resolved in a time and cost-efficient manner on the computer.

This helps minimize the actual, physical commissioning.

Once commissioned, robots are machines like any other and they are susceptible to component wear over time. As such, regular maintenance is required to ensure that everything is functioning effectively and safely.

This doesn’t pose much of a problem for plants that are ahead of the curve and running on an Industrial Internet of Things (IIoT) network, which allows engineers to access Cloud data to assess the performance of machinery remotely and schedule maintenance work accordingly.

While virtual commissioning and remote monitoring technologies both keep factories running, it is the development of offline programming software that yields efficiency benefits for plant managers.

This is software that allows the remote programming of palletizing robots without interrupting production.

For example, if a retailer usually asks for four-packs of tinned soup but decides to offer a 50 per cent-extra-free offer for a period of time, the palletizing robot will be required to change palletizing patterns accordingly.

Failure to do this effectively could result in businesses being unable to supply a sufficient amount of product to retailers, which leads to lost contracts and the risk of heavy supplier fines.

Plant managers can prevent this by digitally reprogramming palletizing robots using offline software such as ABB’s RobotStudio, which can be accessed using a standard PC to change palletizing patterns. This reduces the time taken to change over and boosts overall productivity to ensure that demands are met.

By thinking more about digital solutions to production problems, plant managers can ensure that food processing becomes the automotive industry of the modern age, easily coping with the demands of the nuclear family and single occupier households.

Alan Spreckley is the robotics food-and-beverage segment manager and palletizing robotics expert with leading global automation technologies supplier ABB Robotics.

CANADIAN PACKAGING • APRIL 2019

2019-04-02 10:26 AM

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Members of Lapierre Equipment and Busch Vacuum Pumps and Systems stand proudly with the 2018 Busch Innovation in Vacuum Award at Busch Vacuum Pumps and Systems’ headquarters in Maulburg, Germany.

SAPPY ENDING

Quebec maple syrup producer claims top prize from European technology giant

L

ast October, Lapierre Equipment visited Germany at the invitation of the European company Busch Vacuum Pumps and Systems for a special honour: the 2018 Busch Innovation in Vacuum Award.

Busch Vacuum Pumps and Systems is one of the World’s largest manufacturers of vacuum pumps, blowers and compressors.

With customers in more than 40 countries, Busch selects each year one winner throughout the world for this innovation award.

This honor is awarded to individuals or businesses that come up with particularly innovative ways to apply vacuum technology and benefit the human world and the environment as a result.

The Busch Innovation in Vacuum Award was first presented back in 2013 to mark Busch’s 50th anniversary.

It was Donald Lapierre, founder of Lapierre Equipment, and his family that were chosen to receive this honor in 2018.

The award was received directly from the hands of Ayhan, Sami and Kaya Busch at Busch Vacuum Pumps and Systems’ headquarters in Maulburg, Germany.

Mr. Lapierre and vacuum technology go way back.

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The maple syrup is promptly extracted from a tree, thanks to the innovative Mink dry claw vacuum pumps supplied by Busch Vacuum Pumps and Systems.

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The mink dry claw vacuum pumps deliver the ideal result, providing an efficient, clean and dry vacuum without the need for any water or oil as an operating fluid and are practically maintenance-free.

His father was a maple syrup producer that was already using a very simple vacuum system for sap extraction in the 1970s.

A prominent innovator in the industry, Donald Lapierre later patented several sap releasers that he proposed to maple syrup producers to increase their sap yields.

It was almost inevitable that the innovative businessman from Beauce would then be attracted by Busch dry rotary claw vacuum pump technology.

The main weak spot in sap collection systems were the vacuum pumps (liquid ring vacuum pumps and drip oil-lubricated vacuum pumps) initially employed by the industry.

Experts from Busch found a solution to this problem, introducing Donald Lapierre to Mink dry claw vacuum pumps.

These vacuum pumps deliver the ideal result, providing an efficient, clean and dry vacuum without the need for any water or oil as an operating fluid and are practically maintenance-free.

Furthermore, they also reach a vacuum level deeper than 28”Hg, a measure highly respected by the industry.

As a result, this partnership between Lapierre Equipment and Busch Vacuum Pumps and Systems now offers an innovative solution to maple syrup producers.

Lapierre Equipment, headquartered in Saint-Ludger-de-Beauce, has two maple industry equipment and product factories located in Saint-Ludger and Waterloo, in Eastern Townships.

The company now has nearly 70 distributors, as well as several franchise outlets and distribution centres across Canada and the United States with 200 employees mainly in Québec, plus a solid, long lasting relationship with the American market. .

A close-up shot of the upscale finished golden maple syrup product from Lapierre Equipment.

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FOOD SAFETY

ENHANCING FOOD SAFETY Consumers and food producers driving innovation in product inspection

BY DAVOR DJUKIC

N

ew packaging formats are booming.

Demographic change, changes to consumer shopping and consumption habits, and an increasing stringent demands from retailers are driving innovation in the food packaging market.

Consumers want more convenience. They want food that is easy to prepare and they want food manufacturers to act in an environmentally conscious, sustainable manner by using recyclable packaging material and functional packaging that contributes to a reduction in food waste.

Trend leaders for food packaging primarily include packaging made of flexible material, multilayer plastics and foils such as those used for stand-up pouches. Further growth is also forecast for aluminium as a raw material for packaging, primarily in film composites with plastics.

At the same time, sustainability and environment are high on shoppers’ agendas.

New bioplastics made from plants, sugar bagasse and palm leaf are all emerging as plastic alternatives that can quickly biodegrade.

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New and more diverse types of packaging and materials bring with them a range of new challenges.

From a product inspection perspective, they introduce more complexity for the food industry in detecting potential physical contaminants on production and packaging lines.

Food manufacturers must ensure that their product inspection systems can be adjusted for a change in packaging as quickly as possible and with a high degree of automation, using high-performance software and intuitive user interfaces to keep changeover times short and OEE (overall equipment efficiency) performance high.

Factors such as the size and location of the contaminant, the speed of the production line, the product packaging material and the difference in density between the contaminant and the product influence the sensitivity and performance of metal detection devices and X-Ray inspection systems.

Given the increasing complexity of packaging types and materials, the detection of contaminants in an early stage of processing and production is recommended.

Early detection and removal of foreign bodies also protects the production equipment downstream from possible damage by contaminants during fur-

ther processing, while product loss and food waste are also minimized. Further technological developments also make identifying very small contaminants quicker and more reliable.

The X34 model X-Ray inspection system from METTLER TOLEDO (picture above) provides a combination of technologies that enable producers to detect smaller contaminants at high-throughputs.

One of its key features is its enhanced Optimum Power generator, which automatically maximizes detection sensitivity by optimizing power and contrast levels for every product.

The high-performance software of the X34 also allows for automated product set-up without the need for manual adjustment by the operator, increasing production uptime and improving OEE. The demands upon product inspection are increasing against a backdrop of progressively diverse packaging types. In many cases, metal detection or X-Ray inspection technology will provide the correct solution for reliable foreign object detection.

Learn more about the most optimal product inspection technologies offered by METTLER TOLEDO at www.mt.com/pi-guides Davor Djukic is national sales manager for product inspection at METTLER TOLEDO Canada Inc. in Mississauga, Ont.

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PACKAGING FOR DISTRIBUTION

AMAZON’S FRUSTRATION-FREE PACKAGING PROGRAM

Get ahead of the curve and move towards frustration-free packaging

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ackaging guidelines that improve the unboxing experience, such as Amazon’s Frustration-Free Packaging (FFP) initiative, have been around for years.

Up until recently, most e-retailers have treated these programs as recommendations.

Now Amazon is turning some of their packaging guidelines into requirements, causing current vendors to quickly find a solution, while setting a new packaging benchmark that may ripple through the e-commerce industry.

Effective Aug. 1, 2019, Amazon will require all packages larger than 18x14x8 inches or heavier than 20 pounds to be certified through the FFP program.

Sellers that get certified before July 31, 2019, will receive a $1 one-time, perunit credit. Vendors who fail to comply by Aug. 1, 2019, will be charged $1.99 per unit.

Ultimately, Amazon’s FFP program will benefit all stakeholders by: • Optimizing the unboxing experience by reducing excessive packaging and hard-to-remove security elements; • Reducing material, labor, warehousing and shipping costs; • Minimizing shipping defects and damages that lead to higher return rates and operational inefficiencies; • Improving sustainability by encouraging product designs that can efficiently ship in their own container.

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PACKAGING FOR DISTRIBUTION Many companies look to ISTA6 testing as a quick fix to meet FFP requirements, but Jim Ollmann, Director of Packaging Testing & Engineering Solutions with Veritiv, says it will take more than that to fully comply and contain costs.

“ISTA6 testing is only part of the equation,” he explains. “Brands may need to quickly re-engineer their packaging to meet the requirements so their sales channel costs are not negatively impacted.”

If your business sells through Amazon or you’re considering e-commerce channels in the future, keep these four tips in mind to adapt your packaging to meet the FFP requirements and gain a competitive advantage: 1. Check which ASIN-numbered packages must be tested.

Your company may have multiple SKUs (stock-keeping units) with different ASIN numbers that share the exact same packaging structures. In most situations, only one ASIN will need to be tested, and the results will carry over to the other ASIN numbers with the same packaging. This means the testing qualification process could be much simpler than expected.

2. Prioritize ISTA6 testing based on sales volume.

Once you have narrowed down the ASIN numbers that are eligible for Amazon’s incentive offer, complete ISTA6 testing for your bestselling products first.

This will provide the greatest opportunity to benefit from the $1 Amazon incentive for products sold prior to Aug. 1, 2019.

3. Work with a packaging partner in the APASS network that has multiple capabilities.

When you’re ready to test, look for a packaging partner who is a member of the Amazon Packaging Support and Supplier (APASS) network, a select group of companies that have received guidance on how to meet Amazon’s standards. Better yet, work with

an APASS member that offers design and engineering in case your packaging requires modifications to comply with FFP requirements.

“As an APASS member with design, testing and distribution resources, Veritiv is uniquely positioned to help customers find the right solutions and execute in a way that balances cost and performance targets,” says James Thebarge, testing lab manager with Veritiv.

4. Plan for scaling.

While today’s needs are top-of-mind, consider how your packaging will scale as demand changes and your business grows.

As Ollmann explains, “A packaging partner with a

national footprint can help consistently deploy your new strategy across your entire enterprise.”

These four steps can help your company successfully adapt and stay ahead of the curve before it’s required.

“The goal is to minimize the time spent testing and/or developing new certified FFP packages,” says Ollmann. “That way, you can benefit from Amazon’s incentive offer and avoid being surprised on Aug. 1 when the $1 incentive offer shifts to a $1.99 chargeback.”

The above article first appeared in the recent issue of the Packaging Unwrapped in-house magazine of Veritiv Corporation.

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CANNABIS PACKAGING

REACHING NEW HEIGHTS

Growing cannabis market to spark creative and sustainable packaging innovations

BY TOM EGAN

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n October 17, 2018, the Canadian federal government legalized recreational cannabis. Within the first 15 days of legalization, sales at cannabis stores across the country totaled $43 million. Fast-forward to the end of the year and Canadians spent $1.6 billion on legal cannabis in 2018—more than double the amount spent on solely medical cannabis in 2017.

Growing alongside the legal marijuana industry in Canada and parts of the U.S. is the producers’ interest in packaging and processing solutions to meet the challenges of this burgeoning sector.

In addition to the usual hurdles associated with growing a business within a young product category, cannabis producers must also navigate stringent regulations on packaging, meet consumer demand for sustainable options and secure suppliers amid fears surrounding the industry’s volatility.

It’s a tall order, but far from impossible with the next generation of packaging and processing technologies.

NEW FRONTIER While producers understand how to grow and cultivate top-quality cannabis, packaging can sometimes become an afterthought. Additionally, producers face complaints from environmentally conscious consumers concerned about the waste created by single-use packaging for cannabis.

In response to such complaints, a Prince Edward Island-based cannabis producer FIGR East is exploring new packaging that will be better for the environment.

Health Canada’s requirements specify label sizes for cannabis packaging and then require that the primary package be large enough to accommodate those labels, making it challenging to use smaller containers for smaller amounts of cannabis.

FIGR East is tackling the problem by working with a packaging consultant to find environmentally friendly packaging and will be introducing its new packaging in two phases over the next eight months.

In addition to labeling size regulations, Ottawa has proposed limiting packages to a maximum of 10-mg dose of THC per container, so six edibles of 10-mg each must be packaged separately, for example.

Some producers want the government to relax that guideline, as they fear that environmentally minded customers will be upset about the excess waste.

A study by Deloitte found that packaging size and style is a consideration for consumers making cannabis purchases, and they are willing to pay significantly more per gram of cannabis if it is available in preferred packaging.

According to Deloitte, 46 per cent of current cannabis users and 36 per cent of likely users are more likely to buy a cannabis product if it was available in preferred package sizes. Moreover, 19 per cent of cur-

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rent users and 17 per cent of likely users are more apt to purchase a cannabis product if it is available in a preferred package type, the rport points out.

Like the pharmaceutical industry before it, the cannabis industry must focus on developing packaging that can address the different cannabis formats while meeting accessibility regulations.

Childproof packaging is a major focus for industry innovation, and packaging companies are releasing exciting new technologies. Some companies are experimenting with containers that have web-enabled combination locks connected to physician’s offices.

Others are exploring new childproofing mechanisms, like CRATIV, a company making reusable cannabis packaging with a unique two-part opening mechanism.

Cannabis companies are also actively looking for high-tech machinery that automates manual cultivation and inspection equipment that aids in detecting and eliminating contaminants during harvest.

Testing is required at multiple stages of processing to determine the level of THC in the product. Testing generally takes place upon harvest, when the cultivator evaluates the flower for potency, contaminants, pesticides and other regulated endorphins.

Once concentrated the oil must be tested again, as concentrated oils contain dramatically higher levels of THC than flowers.

For instance, the flower may contain 15 per cent THC, but once concentrated will have dramatically higher levels of 70- to 90-percent THC, depending on the processing method. Better, faster CO2 extraction equipment is also in demand for processing cannabis concentrates.

According to the 2017 report titled Here to Stay or Up in Smoke, produced by PMMI, The Association for Packaging and Processing Technologies, formats are shifting away from cannabis as a flower or bud and towards more processed formats of oils, edibles

and topical products.

Cannabis companies are reaching out for heatproof borosilicate glass containers, polystyrene containers, and BPA-free acrylic containers for packaging oils and waxes. For their part, edibles require sealed tube jars, single-use bags using food-grade films and resealable, smell-proof bags.

The Cannabis Act, indoctrinated on Oct. 17, 2018, outlines labeling requirements designed to prevent accidental consumption, ensure products are not appealing to children and youth, and provide customers with information they need to make informed decisions before using cannabis products.

JUST THE FACTS It requires that packaging clearly convey factual and accurate information about cannabis products, information about the level of THC in products and information on any other ingredients that have been added to cannabis products.

The Act also includes restrictions on promotional activities, including promotion that is considered appealing to youth, promotion that includes false, misleading or deceptive information, promotion through sponsorship, testimonials or endorsements and promotion using depictions of persons, celebrities, characters or animals.

These regulations create some challenges among cannabis brands aiming to differentiate against competitors and foster loyalty among consumers.

Organizations like Canna Design Council, a brand development and design consultancy, can help cannabis producers balance regulations with brand continuity.

Companies should invest in flexible labeling systems that allow them to accommodate for changing labels and multiple short-run productions for a variety of product labels.

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CANNABIS PACKAGING The Resource Label Group is one company offering variable data printing (VDP) solutions that can help cannabis producers easily and cost-effectively comply with ever-changing legal requirements. With VDP solutions, companies can design a label template that can be easily customized to print labels with unique product information, while keeping branding consistent.

Printed on small, high-quality printers that print unique labels on demand and in short-run batches, this allows cannabis producers to vary labels within the same print run.With this technology, cannabis producers can avoid overprinting labels, thus reducing waste and cost.

Health Canada also launched an online Cannabis Tracking and Licensing System (CTLS), which enables the tracking of cannabis, prevents legal cannabis from entering the illegal market and prevents illegal cannabis from entering the legal market. Under CTLS, retailers and distributors are required to submit monthly reports to their province or territory.

This establishes a robust track-and-trace system for Canadian cannabis producers.

Software companies like trellis and Bio Track THC are offering “seed to sale” solutions specifically designed to help producers stay compliant and optimize operations.

Many emerging cannabis brands advocate assistance for people serving long prison terms for pot use. For example Marley Natural, named after famed reggae musician Bob Marley, is committed to helping those formerly incarcerated for pot use find jobs and training.

Other brands focus on sustainable farming and manufacturing practices.

After customers at Alberta-based lifestyle products company High Tide consistently reported dissatisfaction with the excess amount of packaging on cannabis products, the company unveiled a free recycling program at all of its Canna Cabana retail stores.

As part of the program, the retailer will accept all cannabis-packaging items such as outer and inner plastic packaging, tins, joint tubes, plastic bottles, plastic caps and flexible plastic bags purchased from a licensed retailer.

Customers can drop all packaging materials featuring the Health Canada THC symbol at any Canna Cabana store, which will be sent by the company to a qualified recycling services provider.

The materials will then be reused, upcycled or recycled into a range of affordable, sustainable consumer products and industrial applications.

By all accounts, the legalization of the cannabis market is poised to have a major overall effect on Canada’s economy.

Deloitte estimates the potential economic impact of legalized recreational marijuana in Canada to be at more than $22 billion, including transportation, li-

censing fees and security.

The typical cannabis consumer tends to be younger, aged 18 to34, but legalization invites an older, more conservative crowd, aged 35 to 54, to join the party.

As the market develops, the cannabis industry will see an increased demand for e-commerce options. One-third of recreational cannabis consumers are interested in buying products online through approved websites, for privacy.

According to a recent Canadian Imperial Bank of Commerce (CIBC) forecast, by 2020 the cannabis industry will have a retail value of $6.8 billion—larger than the hard liquor market and almost as large as the wine market.

Not surprisingly, the alcohol and cannabis markets are al-

Tom Egan is vice-president of industry services at PMMI, The Association for Packaging and Processing Technologies.

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ready seeing some overlap. For example, Province Brands of Canada and Ontario brewery Lost Craft Beer are partnering to make beer brewed from cannabis instead of barley., while Molson Coors Canada and Canadian cannabis producer HEXO announced a joint venture in October 2018 to develop non-alcoholic, cannabis-infused beverages for the Canadian market.

With the genie out of the bottle, there is no doubt we will see much more of this rcossover collaboration in the future.

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SHOW REPORT

JUST DESSERTS

Visitors in for a sweet treat at this year’s bakery industry showcase in Montreal

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here is no better way to bring people together than with baked goods, which is exactly what the Baking Association of Canada (BAC) plans to do with next month’s Bakery Showcase 2019 in Montreal, Que. Running from May 5 to May 6, 2019, at Palais des congrès de Montreal, the show will feature a plethora of different booth displays spread out over approximately 50,000-square-feet of trade show floor space—the only Canadian baking industry trade show & conference to demonstrate the latest in baking ingredients, equipment, services, technology and baked goods: from fresh and par-baked to freezer-to-oven and thaw-and-serve offerings.

With an anticipated total of almost 5,000 professional visitors in attendance, visitors will surely benefit from a plethora of educational seminars and workshops, where industry professionals will share their challenges and experiences in the baking industry.

With the trade show emphasizing on networking with baking and food service industry professionals, confirmed exhibitors to Bakery Showcase 2019 include ABI Ltd., Handtmann Canada Limited, Hershey Foodservice, QuickLabel, Reiser Canada Co., Storcan International, and VC999, among others—to display their latest packaging innovations and for boosting productivity and bottom-line results for Canadian baked goods producers facing challenging conditions in the fiercely competitive marketplace.

The BAC has assembled a strong roster of speakers to address some of the industry’s top-of-mind issues, including:

Sunday, May 5, 9:00 am to 10:00 am: Regulatory Overload: Is This the New Normal?

From food labelling, food safety, national food policy, cannabis edibles, healthy eating strategy, Canada’s Food Guide, Marketing to kids, never before did industry seen so much activities: meetings, proposed regulations, new regulations, guidance, webinars, consultations, negotiations. BAC’s Paul Hetherington and Johanne Trudeau will unclutter the situation and re-order priorities for the baking industry.

10:00 am to 11:00 am: E-Commerce: Your Options, Challenges and Opportunities in Today’s Multi-Channel Landscape Moderated by Ecommerce Pathways Inc.

We are your food processing line one-stop-shop - Mixers, Lifters & Dumpers - Depositors & Laminators - Ovens - Proofing, Cooling & Deep-freezing - Slicers - Product Inspection & Quality Control

- Horizontal/Vertical packaging - Conveyors & Accessories - Coding & Labelling - Material Handling Equipment - Palletizing - Stretch Wrapping

Contact us for all your food and packaging projects! storcan.com

SIAL

Stand 1844

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BAKERY SHOWCASE Stand 721

2019-03-25 2:43 PM

founder Ran Ravitz, this focused session will look at ways to acquire actionable information about channels like Amazon (marketplace and retail), Shopify, and other online options. This session will help attendees understand what the main channels require to drive growth and how to navigate them as they support, complement, compete with and impact each other.

Monday, May 6, 9:00 to 10:00 am: What’s happening in Food: From Clean Label to Cannabis Dr. Sylvain Charlebois of Dalhousie University will look at today’s food trends, including a special focus on soon-to-be approved cannabis edibles, the impact to the food industry of the amendments to the Cannabis Act, consumers readiness for cannabis infused baked products, opportunities, challenges and risk factors with U.S. trade.

10:00 am – 11:00 am Addressing Critical Labor Shortages in the Food Processing Industry Elliott Gauthier, senior vice-president, research and analytics for Hill+Knowlton Strategies, will take you through a series of Labor Market Information (LMI) studies. These recent studies outline the labor challenges that exist in Canada for the food processing industry, and position recommendations on how to address these challenges.

Gauthier will also look at the pool of potential new workers, with a particular focus on New Canadians, Indigenous Canadians and Millennials.

For more information on Bakery Showcase 2019 and Baking Association of Canada, please go to: www.baking.ca

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PACKAGING FOR DISTRIBUTION

BRAND IN A BOX Design your packaging strategy to incorporate best practices for both brick-and-mortar and e-commerce channels

BY DARRELL FRIESEN

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ith e-commerce exploding globally, brands have gained a golden opportunity to strengthen customer engagement by creating standout, identifiable labels for their delivery boxes.

Within this burgeoning niche, the ability of labels to help drive brand recognition, consumer loyalty, and customer retention can be a boon to those savvy enough to capitalize on it through cunning and creativity.

There are, however, some caveats. Many brands have chosen to deliberately downplay the attractiveness of boxes delivered to doorsteps to discourage theft—the proverbial “porch shopping.”

But even for those choosing to go the understated route, all is not lost, as great opportunity literally lies within.

Super-attractive, brand-identifying labels can be placed in a variety of spots on the inside of the box— on the bubble-wrap used to wrap a product, for example, or on any or all of the boxes or bags placed inside.

This sort of “business on the outside, party on the inside” prevents the package from standing out too much on the porch, then, once safely inside with its intended recipient, makes the customer feel special through a true brand-in-a-box experience.

Competition to sell is intense, and companies are continually seeking ways to stand out in the crowded retail landscape—both in the brick-and-mortar and online space.

Different strategies lead to success in these spaces, although there is significant overlap.

We advise customers to be strategic about their packaging strategy as a whole, and to incorporate best practices for both brick-and-mortar and e-commerce.

It’s important to note that while brick-and-mortar is about standing out on the shelves, in e-commerce the packaging is less about marketing to new leads, and more about building your brand with people who have already bought and received your product.

The experience of opening the product and making the customer feel “special” will often drive good reviews, recommendations and repeat purchases, which is the bread and butter of e-commerce.

When there is no friendly in-store associate or vibrant point-of-purchase display, e-commerce boxes, bags and labels can help create emotional connection.

One fun (albeit somewhat baffling) trend is the

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growing popularity of ‘unboxing videos.’

Apparently an increasing number of people love to post online videos of themselves opening packages, and a growing number love to watch.

All oddities aside, the jobs of brand-owners and marketers are not to question trends but rather capitalize upon them.

If people opening boxes are now social media darlings, so be it. Unboxing videos can be a valuable— and viral—way to show off spectacular labels and package design, and to capture shoppers’ hearts and minds through friends and influencers.

The point is that e-commerce boxes are no longer necessarily destined for an audience of one—pulling them closer into alignment with brick-and-mortar packaging.

Let’s say you have an established brand, but want to create continuity of experience. You also want to ensure repeat business, so it’s best to think about your packaging strategy as a whole.

Many brands decide they want a seamless experience. Those that do tend to keep their e-commerce labeling identical to their brick & mortar labeling.

Some brands, however, use the opportunity to expand and differentiate—for example, they may do something along the lines of keeping their label colors similar, but changing up the shape or style of

print for their online orders.

Experimentation, and close and careful monitoring of results, can contribute to increased customer retention and sales.

Experimentation doesn’t mean throwing spaghetti at the wall and hoping some of it sticks. Brand-owners can’t very well change label designs as they would their socks.

There are monetary and human resources involved in bringing any label iteration, however slightly different from an existing one, into fruition.

Experiments need to be controlled—in this case by experience. As with brick-and-mortar marketing, there’s a science to this, one with do’s and don’ts that lead to likelier e-commerce successes.

Here, working in close consultation with an experienced label manufacturer can pay off in spades.

Label experts have a great deal of experience in product personalization, customization and premiumization and, as far as e-commerce goes, have the lay of the cyber-landscape enough to know what typically works and what usually doesn’t.

We think it’s an investment worth making. Brands that research and respect their customers’ values and interests are best positioned to create labels that provide portable yet representative brand experiences and, through them, customer loyalty.

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PACKAGING FOR DISTRIBUTION Businesses aren’t built on one-off sales—they’re built on repeat patronage; that notion is no less true online than in-store.

Packaging labels can help create a lasting first impression, and the colors, shapes and printing techniques chosen can communicate many of the important values and qualities that a brand is trying to espouse and evoke.

Although the product ultimately has to prove itself, labels that reflect a brand’s personality can actually provide an emotional lift that enhances customers’ overall experience.

Provide this lift, and your sales can really take off.

Consider one of our favorite tools here at Jet Label: Mosaic Printing.

Mosaic is short for HP SmartStream Mosaic, which can

create countless unique-to-unit labels from a finite number of original designs.

Despite the nuanced characteristics of products constructed with Mosaic, the overarching brand concept remains paramount, so it has a twofold function of ‘uniquifying’ products to make consumers feel special while differentiating a brand’s product from competitors—all while staying true to overall brand consistency.

On store-shelves, the result is a vibrant “different yet consistent” feel that stands out from competitors without being ostentatious. For e-shippers, the specialty the process delivers complements the “just for me” feeling we all get when opening a mail-order package.

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There are an abundance of tools and techniques to utilize, and experienced label printers can help companies ask the right questions and do the necessary soul-searching about the image and message they are trying to convey.

Consideration, for instance, needs to be given to design, color, font and stock material.

Some newer techniques include standout graphic design utilizing new tactile coatings and ink effects, as well as the use of complementary flexo and digital print systems to deliver short runs of customized packs.

At Jet Label, we’ve seen increased requests for more personalized brand labels, and for adding sleeves to ecommerce boxes for both personalization and name recognition.

For in-store, we’ve seen an uptick in customer requests for specialized packaging that attracts consumers with sight, touch and engagement through the use of unusual varnishes and substrates.

Sometimes these sensory experiments take place in unusual and very surprising places.

One of our customers, a producer of protein groceries (meats and dairy products), decided to forego their use of basic, plebeian labels, and transitioned into pretty, shiny labels.

Lo and behold, their proteins have enjoyed a sizable increase in market share and revenue, and they have become loyal repeat customers of these ‘special effects’ labels.

It’s clear that bottom line, e-commerce and brick & mortar packaging strategies work best when they are strategically aligned.

The good news is that much of today’s advanced technology can beautify both e-commerce and brick-andmortar packaging expediently and cost-effectively, and there is growing recognition of the importance of labeling as a valuable branding customer retention tool.

When companies turn their attention to e-commerce they need to incorporate lessons learned from their brick-and-mortar successes. Customers are much more responsive to packages and labels featuring bold and attractive designs that tell a brand story.

The e-commerce revolution presents a wonderful opportunity for brands to strengthen their bond with customers and engender a feeling of warmth and connection that will make them return again and again.

Darrell Friesen is president and chief executive officer of Jet Label & Packaging Ltd., a full-service labeling technologies provider headquartered in Edmonton.

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PRE-SHOW REPORT

LOOKING FORWARD Annual trade show and conference promises to deliver a stimulating vision for attendees and exhibitors

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he corrugated, containerboard and packaging industries are going to see a whole lot of prospects, networking and topics of conversation on April 24-25, 2019.

The Canadian Corrugated and Containerboard Association and AICC Canada – The Independent Packaging Association are partnering up for its 2019 conference and tabletop trade show and conference at the Pearson Convention Center in Brampton, Ont. Under the theme of “20/20 Vision”, the twoday event will provide exactly what its catchy moniker insinuates—an absolutely perfect view of the corrugated, containerboard and packaging industries with interactions with key industry members and suppliers across North America.

Attendees will get to engage with key partners in the industry, who will come equipped with their knowledge and experiences.

2019 AICC SPEAKERS

Joaquin Kritz Lara Head of Macro Research, Numera Analytics

John Wright CEO – Dart Insight and Communications

Angelika Christ Secretary General FEFCO

The exhibitors for the 2019 show include: Air Systems Design; Bobst NA; Cascades Sonoco; Hycorr LLC; Mitsubishi Heavy Industries; Sun Automation; and Valco Melton.

Past attendees and exhibitors have praised the show for its ability to connect businesses and form meaningful partnerships.

“The CCCA and the AICC work together to put on a terrific event and we do not want to miss it,” Tom Phillips of Bobst North America Inc., says of his past experiences exhibiting.

“Key people from the Canadian industry are all in one place to meet, and that saves me days of travel time.

“There is a great advantage in meeting our customers outside of the plant environment; connections come up that I would never make any other way.”

The 20/20 Vision trade show and conference also has a remarkable line-up of guest speakers (see sidebar), as well as educational seminars and workshops that will touch on different aspects, trends and challenges that are dealt with in the industry.

For registration and more information on the upcoming 20/20 Vision trade show and conference, please go to: www.aiccccca.com

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Diane J. Brisebois President & Chief Executive Officer Retail Council of Canada

Gregory Rudder Managing Editor PPI Pulp & Paper Week

Mary Anne Hansan Executive Director, Paper and Packaging Board (P+PB)

Leslie A. Pickering Co-Owner – Quadrant5

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PACKAGING FOR FRESHNESS

ALL UNDER CONTROL

Meat processing company gains a competitive edge with high-speed interleavers

BY ALEX LOVE

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he market opportunitiesfor meat and cheese processors that offer presliced portion controlled product, interleaved or wrapped with wax paper or plastic film, continue to exapand.

With this value-added service, processors enable QSRs (quick service restaurants) and delis making fresh sandwiches to significantly speed service by eliminating the need to slice, weigh, or estimate portion size.

This reduces costs by preventing employees from inadvertently putting too much meat or cheese on a sandwich, while minimizing handling and adding a sanitary barrier between portions for improved food safety. A similar approach is also used to provide delis with sliced ham, turkey, roast beef, or cheese in popular half pound or pound quantities for quick sale without the wait for slicing, weighing, wrapping or packaging at the counter.

Interleavers are automated, high-speed machines designed to dispense sheets of paper or film under, between or around meat, cheese and other products for portion control, inventory control, more sanitary handling, as well as ease of separation, improved shelf life, and shielding from light in the retailer’s case. This includes wax paper and plastic film added after slicing and before final packaging.

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In the production line, the interleaver operates between the slicer and the final packaging equipment, with the slicer typically capable of the highest processing rates. Although this speed imbalance is generally acceptable, there are times when a processor needs to achieve higher packing speeds to satisfy an increase in demand.

This means the interleaver or packaging equipment, whichever is slower, effectively dictates the maximum throughput speed. If these systems are older or poorly designed, they can quickly become a bottleneck.

Based in Rading, Pa., Berks Packing Company is a fmily-owned mat processing businss that recently took steps to expand its slicing and interleaving capabilities.

Previously, the company offered bulk packaging of ready-to-eat sliced deli meats, until clinents started requesting precise portion control.

“To manage their costs at the store level, our foodservice and retail customers began to ask us for portion control on the plant side,” says director of operations John Buckley.

To address this, the company purchased two high-volume slicers, which gave them the ability to deliver portion-control sizes. But to take advantage of this feature, their process line needed an interleaver.

“We needed a fast interleaver to keep up with the slicing speed,” says Buckley, relating that after looking around the company turned to Packaging Progressions Inc., Souderton, Pa.-based supplier of high-speed interleavers, stackers and card dispensers.

With the addition of ProLeaver 20300 interleavers from Packaging Progressions, the company can now handle many sandwich kit portions, including extra-thin shingles, fluffed portions, and folded portions. Moreover, the company is now also able to maximize its slicing capabilities, feeding multiple slicing lines into one flexible system.

“The reliability and accuracy of the equipment is critical because we cannot afford production downtime,” says Buckley. “Our customers rely on us for the right amount of interleaved portions within a package, so it is critical that it is correct.”

According to Buckley, part of what makes such reliability and accuracy possible is a number of anti-misfeed features in the latest interleaving equipment.

To achieve maximum speeds and uptime, Packaging Progressions’ interleavers vary from standard industry offerings with unique features such as servo controlled product and paper synchronization; power-assisted paper unwinds; encoder enabled positioning for precise placement; debris filtering to prevent false paper feeds and reduce jams; jam detection logic to reduce paper jams; and a portion centralizer.

These design improvements essentially increase the accuracy and tracking of the items and the inserted paper to achieve high speeds reliably without misfeeds.

“We are running state-of-the-art, best in class slicers, but the interleaving, transferring, and final packaging all have to be married together for reliability,” says Buckley.

“If one aspect is not reliable, it can shut the whole operation down,” he says, noting that Berks Packing has also recently added a cleanroom facility to ensure the highest food safety standards possible.

“From hygienic food safety point of view, Packaging Progressions helped meet our needs and specifications,” says Buckley. “Interleavers like the ProLeaver 20300 go beyond simply addressing the need for efficient operation. “ With ease of sanitary maintenance central to themachine desing, the ProLeaver 20300 design features standoff mounted components to prevent the trapping of any product scrap, while improving sanitation with ground and polished welds to eliminate bacteria harbourage points.

SUPPLIERS sales@harlund.com

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Packaging Progressions Inc.

CANADIAN PACKAGING • APRIL 2019

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PEOPLE

Depras

Hayden

■ Montreal-headquartered flexible packaging products manufacturer and commercial printing services supplier TC Transcontinental has appointed Magali Depras as the company’s chief strategy officer, and Alex Hayden as senior vice-president of research-and-development, innovation and sustainability for TC Transcontinental Packaging.

■ Leading Canadian recycled paper and packaging products manufacturer Cascades Inc. of Kingsey Falls, Que., has appointed Tardif Jean-David Tardif as president and chief operating officer of the company’s Cascades Tissue Group division.

EVENTS April 24-25

May 5-6

Brampton, Ont.: 20/20 Vision: Progress in Packaging, conference and exibition by CCCA (Canadian Corrugated Case Association) and AICC Canada. At the Pearson Convention Centre.To register, go to: www.aiccbox.ca/events

Montreal: Bakery Showcase Montréal, baked goods industry trade show and conference by the Baking Association of Canada. At Palais des congrès de Montréal. To register, go to: www.baking.ca

April 27-30 Palm Springs, Ca.: Executive Leadership Conference, by PMMI, The Association for Packaging and Processing Technologies. At the Hyatt Regency Indian Wells Resort.

To register, go to: www.pmmi.org

New Orleans, La.: INFOFLEX 2019, packaging printing and converting technologies exhibition by FTA (Flexographic Technical Association). At the Ernest N. Morial Convention Center. To register, go to: www.flexography.org

April 30 – May 1

June 4-6

Toronto: Partners in Prevention 2019, conference and trade show of the Workplace Safety & Prevention Services (WSPS). At The International Centre. To register, go to: www.wsps.ca

Toronto: Advanced Design & Manufacturing Expo, a multishow event by UBM comprising PACKEX Toronto national packaging technologies exhibition, PLAST-EX, Design & Manufacturing, ATX (Automated Technologies Expo) and Powder & Bulk Solids. All at the Toronto Congress Centre.To register, go to: www.admtoronto.com

April 30 – May 2 ■ KHS GmbH, one of the world’s leading manufacturers of liquid filling and packaging equipment headquartered in Dortmund, Grobe Germany, has appointed JohannesThomas Grobe to head the company’s sales and service operations.

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Toronto: SIAL Canada, North America’s food innovation trade show by Expo Canada France. Jointly with the SET Canada food equipment and machinery exhibition. Both at Enercare Centre. To register, go to: www.sialcanada.com

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May 6-7

June 4-6 Boston, Ma.: The Robotics Summit & Expo, by WTWH Media. At the Seaport World Trade Center. To register, go to: www.roboticssummit.com

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CHECKOUT MEGAN MOFFAT

With recent talk of the Ontario government mulling over a ban of single-use plastic packaging, it seems certain that the time is near for brand-owners to take bigger responsibility for the packaging they use to sell their products. A short walk down an ordinary supermarket aisle will reveal many shelves filled with non-recyclable plastic packaging or excessive bulky packaging for products that have no business taking up as much shelf space as they do. As part of my latest New Year’s resolutions, I resolved to cut back on excessive packaging and difficult-to-recycle materials and, to my delight, it has not been as onerous as many other consumers may think. In fact, hardly a day goes by now without me discovering one marvel of sustainable packaging or another, filling me with hope for a truly waste-free future that we all want and need for more guilt-free enjoyment of everyday life.

On weekends, I like to treat myself to a juice while cooking brunch with my partner. Trying to find an alternative to my usual plastic bottle of orange juice, I happily came across the Black River brand of juices lovingly produced by nearby beverage company Black River Juice. Proudly Canadian and boasting its pure press juice making process, I was excited to try the balanced, tart-and-sweet Black River apple + cranberry juice blend beautifully packaged in a clear-glass, recyclable bottle decorated with a transparent product label adorned with a rustic, holistic fruit illustration to project alluring and inviting shelf presence to tap into the shopper’s inner thirst for rewarding, ruby-red beverage experience. Not only is the Old School milk glass bottle fully recyclable, the 300-ml container is perfect for taking other drinks on-the-go, and for the more adventurous types among us Black River offers fantastic suggestions and inspiration on its Instagram page on how to reuse its bottles in a variety of novel ways. From a terrarium garden and quaint spice jars to f lower vases or even a bird feeder, the possibilities are endless!

Having heard a lot of positive buzz around beeswax wraps lately, I decided to go with the Canadian brand Abeego as an alternative to my usual plastic wrap.

The packaging was attractive and everything I wanted to know about this ecological alternative was available on the box. Made with beeswax, tree resin, and jojoba oil infused into a hemp and organic cotton cloth, these wraps are not only all-natural but also compostable—just like the packaging itself. Each Abeego package is uniquely colored with a delightful food graphic to signify the available sizes—asparagus with a neon green accent for large wraps, a forest green avocado for the variety pack I purchased (see picture), and so on. The clever use of food to scale the size needed creates an intimate at-home experience between the brand and consumer, while artwork to provide answers to common to consumer questions is a welcoming and disarming approach to communicate the product’s message to sustainability newbies like myself. With the compact package offering plenty of handy product information like cleaning instructions, a handy “how to” guide, and an easy-pull pull tab to open the box, Abeego masterfully picks up right where the box peels off.

The Selection Eco store brand of recycled kitchen bags retailed

by Metro offer a great option to consumers looking to reduce packaging waste without making a drastic change to their shopping routine.

Although I almost missed this small roll of bags sitting next to all the

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boxed bags on the shelf, the brand’s discreet, no-nonsense packaging—using just a small paper band to keep the bags tightly rolled together—the compact size of the whole package is remarkable, especially for an everyday household item. With zero fuss, these Eco logo-certified kitchen bags are said to contain minimum 20-percent post-consumer recycled material content and, as crowning glory, they fit perfectly into my tight cupboards for easy access. Overall, I was mainly impressed that this product used considerably less packaging compared to other bulky, cardboard packaged kitchen bags. It also fits perfectly in my cupboards for easy access! As an added extra bonus, the paper band holding together the 24 rolled bags together is also 100-percent recyclable, naturally.

PHOTOS BY MEGAN MOFFAT

THE JOYS OF LESSER PACKAGING FOOTPRINT

While on a recent hunt for a last-minute gift, I decided to check out a LUSH cosmetics boutique to select few goodies from their vast selection of premium bath offerings. While browsing through the items, I found myself facing a dilemma how do I wrap a birthday gift and still maintain my waste-free commitment? Gifting packaging generates an enormous amount of waste and, sadly, it isn’t always recyclable or recycling-friendly. While that glittery paper may seem cute for Easter baskets, its recyclability is often dubious at best. So I was pleasantly surprised to discover that LUSH offers pre-packaged gift sets that are both eco-friendly and re-useable.

Brightly colored and lovingly hand-assembled, LUSH gift-packs offer a simple, stress-free way to celebrate any occasion, while making consumers feel good about their purchase. The packing peanuts inside are made from a starch-based material that dissolve in water—making them 100-percent biodegradable and perfect for compost. Many of the boxes used for gifting are recycled hatboxes or beautiful collectable tins, topped off with attractive reusable knot-wraps to help keep the package together until opening. The pop of color and the fruitsalad design on the “Juicy” gift set I purchased on that occasion is made from 25-percent Zambian Fair Trade banana plant fibers and 75-percent recycled paper. Thoughtfully, each gift-box comes with a recycled tag and a list of products and their uses—letting the consumer know what they’re getting and to inform the recipient on how to use the luxurious bath products inside. Gifting as joyful as gifting should be, I say, without costing the earth to do it.

Megan Moffat is a freelance writer based in Toronto.

ADVERTISERS’ INDEX ADVERTISER

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ADVERTISER

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ASCO LLP .................................................. 11

Reiser / Robert Reiser & Co. ........................ 10

Baumer hhs Corp. ........................................ 7

Sage Software Canada, Ltd. ........................... 2

Beneco Packaging ...................................... 21

Schneider Electric Canada Inc. ...................... 6

Busch Vacuum Technics inc. ...................... 39

Sealed Air................................................... 28

Carlo Gavazzi (Canada) Inc. .......................... 9

SEW Eurodrive Ltd. ................................. 7, 31

Domino Printing Solutions Inc ....................... 5

Stock Packaging Canada ............................... 4

Farm Credit Canada FCC ............................. 25

Storcan International ................................... 34

Fortress Technology Inc ................................ 8

UBM Canon (ADM Expo) ............................. 36

Harlund Industries Ltd ................................ 38

Uline Canada Corporation ............................. 8

Harpak-ULMA Packaging , LLC ................... 33

VC999 Packaging ....................................... 17

Heat and Control ........................................ 21

Veritiv Canada, Inc. .................................. OBC

Mettler Toledo ............................................IBC

Videojet Canada ............................................ 1

Multivac Canada Inc. .................................. 22

Weber Marking Systems Ltd ........................ 39

Plan Automation ........................................... 4

Weighpack Systems Inc. (Paxiom) .............. IFC

Regal Beloit America, Inc ............................ 12

Zund America, Inc. ..................................... 37

CANADIAN PACKAGING • APRIL 2019

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CPK_Me

PHOTOS BY MEGAN MOFFAT

Achieving Precise Package Weighing Increase Overall Equipment Efficiency Food waste can be a challenge. Checkweighers from METTLER TOLEDO verify every package weight for accuracy, avoiding the risk of over or under-filling.

Our new performance optimization guide for the food industry demonstrates a range of optional mechanical and software functions and features to increase overall equipment effectiveness (OEE).

Download your copy of the complimentary guide today by visiting www.mt.com/ca-optimization.

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