Castle media kit 2015

2 0 15 M E D I A K I T

6 ISSUES ANNUALLY

Contractor Focused

Digital Viewing

Each edition of Contractor Advantage zeroes in on what contractors need to do to grow and improve their business. From how-to features created to ensure a seamless and smooth renovation, to design and market trends as well as relevant information on business best practices. Contractor Advantage is dedicated to providing relevant content and information that will help to give their business a competitive advantage and more profit potential.

The shelf life of all four Castle publications – Contractor Advantage, Ideas, Rough Construction and Avantage Entrepreneur – greatly improved in January 2013 with the official launch of each in a digital format. While current issues are either mailed to subscribers or still available at Castle locations, anyone who is digitally inclined can access individual articles and read about new trends and developments at the click of a mouse. In addition, archived issues going back as far as 2010 are available. Further information is available at www.castle.ca/issues.

Trusted & Respected

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Contractor Advantage has served its readers and advertisers for nearly two decades by offering high-quality, informative and well-received content. Each issue features compelling, original and timely editorial content that Canada’s contractors have come to trust and respect. In 2015, Contractor Advantage continues to follow key homeowner investment areas, while taking on timely business issues such as DIY competition, design trends, overcoming trades shortages and the effects of climate change.

2015 Castle Media Kit

Business Building It takes more than a hammer and saw to build a contractor business and Contractor Advantage recognizes that by providing readers with top-tier advice from expert columnists. Accounting expert Paul Rhodes and remodeling authority Victoria Downing continue to provide contractors with the professional counsel, tools and acumen needed to grow their businesses.

Making Green Easy Homeowners and builders are frequently asking contractors for environmentally- friendly options, and building codes are increasingly driving demand for energy efficiency. Contractor Advantage keeps a finger on the pulse of environmental issues to help its readers react to these growing demands, understand the trends and issues, and take greater advantage of the mounting green movement.

Design Talk More than ever consumers are becoming more design conscious and often communicate their design ideas to the very contractors that will make their design dreams a reality. As the gate keepers of this movement, contractors will find innovative new product and renovation design information in every issue of CA helping to keep them on the edge of the latest home renovation trends.

6 ISSUES ANNUALLY

Editorial Features: • Industry news and events • New product features • Design and product trends • Home improvement how to advice • Business & Financial tips and tools • Emerging technology • Marketing Tools • Green Building

Established: 1995 Frequency: 6 issues per annum – bimonthly Region: National – Canada Target Demographic: Contractors, sub contractors, builders, and home improvement renovators in the residential and light commercial construction industry.

Trades: Electrical, heating, plumbing, carpentry, roofing, drywall, siding, insulation, paint and decorating, maintenance firms, institutional and government maintenance personnel.

Editorial Focus: Quality business management and relevant practical how to articles and product information targeted to Canadian contractors specializing in home improvement and new construction projects in Canada.

NWT 292 NL 1,449 BC 3,163

AB 4,009

MB SK 1,451 1,623

QC 3,375

PEI 423

ON 13,340

NS 1603 NB 1,396

Readership Profile General Contractors 20,013 62.3% Painters & Decorators 1,703 5.3% Electrical 3,887 12.1% Plumbing & Heating 2,981 9.0% Carpenters 1,446 4.5% Insulation & Drywall 1,189 3.7% Roofing, Siding, Sheet Metal 450 1.4% Others 545 1.7%

32,124 Total Readers

January - February

March - April

May - June

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• Lumber Trends 2015 • LEEDv4 • Countertops • New Insulation Trends • Ceiling Installations • Business Expansion: A Primer

• Windows • Fence Design • Decks and Outdoor Structures • Exterior Tool Trends • Landscape Trends • Tax Tips

• Exterior Doors and Hardware • Exterior Paints and Stains • Man Caves • Cottage Design • Roofing and Shingles • Managing Business Growth

Material Due: Nov. 26, 2014

Material Due: Jan. 26, 2015

Material Due: March 26, 2015

2015 Castle Media Kit

July - August

September - October

November - December

• Bathroom Renovations • Foundations • Kitchens • Siding • Going Digital • Accounting Tips

• Interior Doors • Interior Paints • Wood Moulding Design • Basement Renovations • Flooring Trends • Worksite Safety

• Building Code Trends 2016 • Interior Tools • Millwork • Smart Home Advances • Windows and Energy Star Ratings • Mastering Customer Service

Material Due: May 26, 2015

Material Due: July 27, 2015

Material Due: September 25, 2015

2012 Circulation January - February: 21,524 March - April: 21,346 May - June: 29,221 July - August: 30,988 September - October: 30,938 November - December: 30,957

2013 Circulation January - February: 30,625 March - April: 30,040 May - June: 29,221 July - August: 28,885 September - October: 28,048 November - December: 27,517

2014 Circulation January - February: 27,515 March - April: 27,491 May - June: 25,245 July - August: 32,124

Average Qualified Circulation 2009: 23,053 2010: 21,060 2011: 19,058 2012: 27,499 2013: 29,221 2014: 32,124

3 Trois numéros par Année

Francophone Edition

Edition Francophone

Launched in 2010, Avantage Entrepreneur (AE) is the French edition of Contractor Advantage with relevant content catering directly to Francophone contractors and consumers. The AE is filled with engaging editorial, cutting edge new product alerts, helpful hints from business experts and timely feature articles. AE is published 3 times per year; Spring, Summer and Fall.

Lancée en 2010, l’édition française du magazine Contractor Advantage, Avantage Entrepreneur, traite de sujets concernant directement les entrepreneurs et consommateurs francophones.

Avantage entrepreneur regorge d’éditoriaux intéressants, d’annonces de nouveaux produits à la fine pointe de la technologie, de conseils utiles donnés par des experts en matière de commerce et d’articles d’actualité. Le magazine est publié trois fois par année : au printemps, à l’été et à l’automne.

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Spring & Fall Bi-annual issues

Inspiring Home Improvement

Spring Issue Focus: Landscape Designs & Lumber Tips for the DIYer Fall Issue Focus: Basement Builds, Closets & Cabinets

For the past seven years Ideas has provided homeowners with inspiration from which to build their dream homes. Each Spring and Fall Ideas issue brings to consumers highly-illustrative designs and innovations that will help inspire them to take their home renovations to the next level. For advertisers, the pages of Ideas is a showroom of home products featuring the hottest indoor and outdoor finishes, luxurious bath designs, trend setting kitchen designs and the lure of outdoor living.

1 Annual Issue

Building A Better Envelope Launched in 2010, Rough Construction (RC) provides contractors and consumers with the industry insights about the cornerstone of any structure: the foundation and building envelope. RC advertisers range from all aspects of this crucial component of good building including framing, concrete forms, roofing, insulation, and beyond. RC provides contractors with the information, innovations and insights into how to build a be er building envelope.

This Year’s Focus: Concrete Advances

6 2015 Castle Media Kit

SUPPLEMENTARY ISSUES

Castle Building Centres Group Ltd. 100 Milverton Drive, Suite 400 Mississauga, Ontario L5R 4H1

www.castle.ca/issues