Keep Houston Red Portfolio

CHOOSE HOUSTON|PORTFOLIO

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KEEP HOUSTON RED|OVERVIEW

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In 2011, I initiated and managed the Keep Houston Red campaign, a series of community outreach programs, social media initiatives and e-communication messages that solicited to campus and external audiences to wear UH RED to support the City of Houstonʼs university.

The viral campaign achieved over 25 million impressions within the first semester.

High-Achieving Red Programs: • Cougar Red Friday (www.uh.edu/crf) • TOSS (http://bit.ly/hwHMaN) • Crank It Up Coogs (www.crankitupcoogs.com) Media Coverage: • UH Media (http://bit.ly/t5HKrc) • KTRK-TV13 (http://bit.ly/vhBlKK) • FOX (http://bit.ly/tkxcB8) • KHOU11 (http://yhoo.it/tG9dny) Vi d e o P o r t f o l i o : h t t p : / / b i t . l y / t 6 G u f I

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DIGITAL WALLPAPER & EVENT SIGNAGE

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KEEP HOUSTON RED|MEDIA COVERAGE

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I led marketing projects during the nationally televised ESPN College GameDay visit at the University of Houston, including outdoor building signage, cheer signs, T-shirts and social media blitzes. http://www.youtube.com/user/ UHGameDay

Analytics: • Total TV viewership over 2,000,000 • 5,000 people in attendance • 10,000 impressions from institutional video spots • Over 3500 Facebook views and 2400 Tweets • Over 13,000 views on UH GameDay YouTube Channel • 1,000 UH T-shirts and cheer signs were disseminated to the crowd 6

MEDIA COVERAGE

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MEDIA COVERAGE

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MEDIA COVERAGE

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MEDIA COVERAGE

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MEDIA COVERAGE

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MEDIA COVERAGE

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KEEP HOUSTON RED|WEB

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COUGAR RED FRIDAY

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CRANK IT UP COOGS

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TRADE-IN OTHER SCHOOL’ T-SHIRTS

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KEEP HOUSTON RED|ANALYTICS

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SOCIAL MEDIA Social Media Analytics: produced 23,435 views on UH multimedia, 1,912 fans, over 3500 views, 191 comments, 2,179Â likes and 111 Facebook shares/5,547 KHR tweets

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SOCIAL MEDIA ANALYTICS UH ranked #1 in most engaging in 2011: 1. University of Houston (.4879%) 2. NC State University (.4443%) 3. University of Wisconsin – Milwaukee (.4398%) 4. Texas A&M University (.4270%) 5. University of Wisconsin – Madison (.3402%) 6. University of Iowa (.3102%) 7. Georgia State University (.3026%) 8. University of Buffalo (.2922%) 9. UC San Diego (.2882%) UH ranked #5 in largest percentage growth in 2011: 10. Kansas University (.2668%) 1. University of Iowa (401%) 2. UC San Diego (275%) 3. Temple University (192%) 4. Buffalo (183%) 5. University of Houston (163%) 6. University of Florida (138%) 7. UNLV (126%) 8. University of Alabama (120%) 9. Boston University (119%) 10. Arizona State University (116%) S o u r c e : h t t p : / / b i t . l y / z U o F19 s G

VIDEO ANALYTICS Video: CRF video spot played at Robertson Stadium and ESPN College GameDay for 270,000 people

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MEDIA COVERAGE Media Coverage Analytics: 11 Media Stories (KTRK-TV13, FOX26, KHOU11, UH Media)/ ESPN College GameDay (Total TV viewership over 2,000,000)

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SOCIAL MEDIA Social Media Analytics: produced 23,435 views on UH multimedia, 1,912 fans, over 3500 views, 191 comments, 2,179Â likes and 111 Facebook shares/ 5,547 KHR tweets

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PEOPLE People Analytics: Launched 30 UH business flags that garnered over 25 million drive-by impressions

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