GivingTuesday: Unleashing the Power of Generosity around the World

GivingTuesday A Global Generosity Movement

Generously Supported By

GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good.

Over nine years, this idea has grown into a global movement that inspires millions of people to give, collaborate, and celebrate generosity.

TODAY:

GivingTuesday is an interconnected global community powered by radical imagination.

We envision a world where generosity is at the heart of the society we build together.

...AS COMMUNITIES

...AS CAUSES

...AS COUNTRIES

...AS COALITIONS

...AS CARING INDIVIDUALS

Driving giving: money, time, goods, activism

$2.47 BILLION

RAISED ON DEC 1 IN THE U.S. ALONE ONLINE DONATIONS

OFFLINE DONATIONS

TOTAL GIVING REPORTED IN 24-HOUR PERIOD IN THE U.S.

COUNTRY CAMPAIGNS BY YEAR

Spanning the globe

U.S COMMUNITY CAMPAIGNS BY YEAR

Uniting communities

Leading the sector in learning and insights

Why has the world embraced GivingTuesday? ➢

Centered on optimism and abundance mindset

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Inclusive, adaptable, and unbranded

Emphasis on generosity in all forms: kindness, time, skills, voice, money ➢ Everyone, everywhere can be both a giver and receiver ➢

➢

Value partners – big and small – equally

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Hyperlocal activity, global impact

➢

Distributed leadership drives rapid movement learning

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Open data accelerating learning across the social sector

Handraisers Those inspired to act generously

Looking to the future

Sustainability

Leadership

Advisors, advocates, supporters of movement

Handraisers who emerge as movement leaders

Storytelling Sharing learning and impact

GIVINGTUESDAY THEORY OF CHANGE STRATEGIES

Networks Coalitions of leaders

Innovation

Insights

Insights and approaches that can scale

Data and Learning across globe

As of August 2018

Connecting a network of global leaders An interconnected network of entrepreneurial leaders drive national movements in 70+ countries, sharing ideas, lessons learned, and mutual support throughout the year.

Activating communities at the local level More than 300 community campaigns worldwide drive cross-sector change and on-the-ground impact.

Expanding youth engagement to drive change Led by young changemakers, #GivingTuesdaySpark encourages young people to take action for the causes they care about most.

In 2020, generosity has been an antidote to isolation, fear and division.

May 5, 2020

In five weeks, we mobilized the world.

“On behalf of all local nonprofits, thanks for helping us get our fire back. It was about more than money today, today was about confidence. It was a chance to be bold in the face of so much uncertainty. Thank you.”

May 5, 2020 #GivingTuesdayNow provided a spike in optimism, hope, and connection for people around the world, and an infusion of support for the social sector at a pivotal moment.

To uplift grassroots leaders, we launched The Starling Collective, an experimental learning lab that offers coaching, peer learning, and microgrants to accelerate innovative approaches to catalyzing generosity, empathy, equity, and justice.

The Social Sector Resilience Initiative Ensuring that the sector can chart a course for recovery and leave a positive legacy of the crisis in our communities and organizations that are crucial for civil society.

MEASUREMENT

understanding the trends for actionable insights, indicators of opportunity and risk

ACTIVATION

engaging communities for greater support of organizations

RESILIENCE

capacity building and adoption of emerging best practices in the social sector

REVITALIZATION

driving new cultures of giving and long-term generous behaviors

Why invest in GivingTuesday?

We have a big vision, a plan for getting there, and a commitment to continuous, collaborative learning.

The movement is large while the organization is small, consistently and substantially leveraging every dollar of investment.

Our Board of Directors

Rob Reich Board Chair

Laurence Belfer

Amanda Nguyen

Hilary Pennington

Anita Gallagher Board Secretary

Jonathan Soros

Z.J. Jallah

Jeffrey Walker Board Treasurer

Shijuade Kadree

Asha Curran President

Our Team Asha Curran

Ben Cipollini

Brandon Salesberry

Caryn Stein

Catherine Mwendwa

Celeste Flores

CEO

Data Scientist

Finance

Chief Communications Officer

Regional Director

Communities

Dante Plush

Jesse Bourns

Jessica Schneider

Technology

Chief Operations Officer

João Paulo Vergueiro

Cherisse Faith Corneil Montgomery Regional Director

Partnerships & Strategy Youth Engagement

Kait Sheridan

Kathleen Murphy

Madelaine Diaz

Global

Digital Strategy

Programs

Regional Director

Staci Bruce

Woodrow Rosenbaum

Z.J. Jallah

Networks

Chief Data Officer

Regional Director

An investment in GivingTuesday propels change across the globe It’s an investment in…

A RADICAL GENEROSITY MOVEMENT A GLOBAL ECOSYSTEM OF LEADERS - NOT JUST AN ORGANIZATION THE KNOWLEDGE AND HEALTH OF THE THIRD SECTOR WORLDWIDE A JUST AND GENEROUS WORLD

We invite you to join us.