REDEFINING COMMUNITY THROUGH COLLECTIVE ACTION

GivingTuesday’s network of proximate leaders are spearheading campaigns and coalitions in response to some of today’s most pressing issues and needs. They exemplify the power of local leaders tackling local issues, and they continue to have outsized impact in their communities, as they bring people together to take care of each other when existing systems have failed them or where gaps or inequities persist.

GivingTuesday Community Leaders organize campaigns with their communities in a geographic location or for a cause, culture, or common interest, and they inspire others to leverage the power of radical generosity to build the world we all want to live in.

These dynamic changemakers cultivate networks that include nonprofits, individuals, local businesses and leaders, and other partners. In addition, they combine their skills, resources, and efforts to spread the word about radical generosity and its potential impact. They volunteer, perform acts of kindness, give goods, time, skills, their voice, or money, and inspire others to join them in their shared mission to increase generosity in their community.

Several new coalition campaigns — organizations working together toward a shared mission — launched in time for their first GivingTuesday this year, including #GiveNative, a group raising awareness for Native-led organizations; #MoreThanSurvival, which brings together several grassroots humanitarian organizations and mutual aid groups at the forefront of supporting refugees in Lebanon, Greece, Serbia, Bosnia, France, Greece, and the United Kingdom; and #GivingTalents, which inspired people to give one hour of their skill or talent to a cause, organization, civic group, neighborhood, or someone in need.

Many community campaigns surpassed their ambitious fundraising goals on November 29, 2022. The Panhandle Gives raised $8.9 million (74% increase from 2021) from 9,347 gifts to benefit 194 organizations. SHARE Omaha raised $4.2 million (7% increase), and their nonprofits also recruited more than 100 new volunteers and received more than 27,000 wish list items. #WeGiveCatholic raised a total of $18.4 million for Catholic schools, parishes, programs, and more from 42,000+ donors.

Giving platforms galvanized incredible support for a wide range of campaigns from people across the globe, who gave their voice and donations to causes they care about. LaunchGood celebrated GivingTuesday through their #MuslimsGive campaign. Over $1 million was raised by 500+ campaigns, which were supported by more than 18,000 supporters from 95 countries, and GlobalGiving launched their #MoveAMillion campaign and raised $3.45 million for 1,942 projects with the support of 15,980 people.

Hypelite and Apiary in the Sky teamed up to build a new mutual-aid based community fridge and pantry in Newark, NJ, and held a food drive to stock them.

This year #GivingTuesdayMilitary challenged its global community to share 1 Million Acts of Intentional Kindness, which included the now annual tradition of laying medals on the graves of soldiers throughout Arlington National Cemetery. Participants also laid medals on an often forgotten area of the cemetery that rarely sees visitors and is the resting place of more than 3,000 Black civilians — a small token of gratitude and recognition for those sharing the land.

Nearly 70 cities and towns across Brazil launched community campaigns this year. Dia de Doar Itu hosted their first generosity fair and welcomed 22 local nonprofits to share their stories of impact and giving.

GivingTuesdaySpark is a global youth-led community that encourages young people to take action around the causes they care about most and offers a supportive and engaged network for them to collaborate with as they inspire generosity throughout their communities.

GivingTuesdaySpark leaders connect year round to share project updates and brainstorm ways they can leverage their voices and rally their supporters in response to recent tragedies or crises. These young changemakers are committed to doing good, and they’ve built impactful and inspiring projects that uplift communities, encourage giving and acts of kindness, and provide much-needed support and resources for people in need.

This year ahead of GivingTuesday in November, Spark leaders Ben Wong, 16, and Jakhil Jackson, 15, launched Operation Inspiring America, an eight-stop tour through Chicago Public Schools to inspire youth-led community service projects. Tour stops included an on-site community service project, such as putting together care packages for those experiencing homelessness, and showing students how they can lead their own generosity projects at school or at home.

On GivingTuesday 2022, youth leaders around the world came together to inspire acts of generosity through the GivingTuesday Spark 2022 Global Youth Challenge. Through their projects, young changemakers showed that anyone, anywhere can give back through simple, yet impactful projects. More than 100,000 young people signed up to share an act of generosity for GivingTuesday this year.

FreeRice hosted the GivingTuesday 20 Million Rice Grains Challenge and encouraged young people across the world to give back, not through giving money, but through answering trivia to feed the hungry. In one month, the challenge rallied 4,266 participants and raised an equivalent of over 20,083,270 grains of rice to feed the hungry.

Six-year-old Kollin Matthews in Atlanta, Georgia, teamed up with retailer Bombas to donate 2,022 pairs of socks to orphans.

15-year-old Khloe Thompson in Yorba Linda, California, who started GivingTuesdaySpark, debuted a documentary she made about how this youth-led movement got started and packed essentials kits with hundreds of kids at a Los Angeles school.

“It is beautiful to see the youth raise awareness about causes dear to their hearts and other organizations using social media to share their activities and GivingTuesday stories. In Kenya, we have an unrivaled culture of Ubuntu; we give in numerous ways, from caring for the elderly to taking care of the sick…I see a world where there is empathy and love because of the GivingTuesday movement.”

The Canada Mathare Trust’s youth scholars held a community cleanup in Mathare, Nigeria, as part of their GivingTuesdaySpark campaign.

13-year-old Jayden Perez in Little Falls, New Jersey, collected hundreds of children’s toys to be donated to organizations in Puerto Rico, St. Joseph’s Hospital in Paterson, NJ, and throughout his community.

12-year-old Chelsea Phaire in Danbury, Connecticut, made 500 art kits for children in communities that lack access to supplies at a packing party hosted by and featuring items from LEGO.

Local youth joined GivingTuesday Nepal to distribute clothes and connect people in need to first aid programs, medical support, and other critical services and partnered with the Red Cross and other organizations on blood drives.

11-year-old Ethan Hill in Birmingham, Alabama, collected and distributed supplies for people experiencing homelessness. Ethan runs a free mobile store offering free necessities for people in need year round.

As we celebrated our 10th anniversary year, GivingTuesday inspired a wave of generosity on November 29, 2022, with people worldwide committing to kindness and community support during the annual celebration of giving.

Even in the face of a multitude of crises and deepening division, GivingTuesday has continued to inspire generosity, community connection, and civic engagement across the globe. Several major national monuments shone brightly in GivingTuesday colors to celebrate the day, including Christ the Redeemer in Rio de Janeiro, the Padre Cícero statue in Juazeiro do Norte, the Agbar Tower in Barcelona, Petřín Tower in Prague, and Niagara Falls in the US/Canada.

Year-round, GivingTuesday inspires organizations, towns, cities, neighborhoods, and people who are united by culture, identity, or a cause they care about together in service of inspiring generosity, and for GivingTuesday 2022, local leaders organized countless events, drives, campaigns, and other activations.

I often reflect on how incredible it is that because one organization had the generosity to share their good idea, the entire world now unites for a day of radical giving — and I cry every time! And really, it’s more than a day, it’s a movement of people that together are changing the world.”

Eighteen fashion brands spanning 10 countries came together for #FashionGives and donated a percentage of their sales on GivingTuesday to provide grants to female founders leading sustainable solutions in fashion.

A town crier in Worthing, UK, spread the news about #GivingTalents for GivingTuesday.

A group of friends in Nigeria came together to donate a mural in honor of a local hero, the founder of the orphanage in Benue State.

A group of small business owners in Canada auctioned off donated chairs that local artistic neighbors revived and painted to raise support for St. Mary’s Church’s free community meals.

Plant with Purpose has planted over 50 million trees in 8 countries in its 35-year history, and this year for GivingTuesday, they planted 6,693 trees in just one day.

An environmental organization in Malaysia gave people a behind-thescenes look at coral reef spawning to encourage support for marine life.

Our exciting year of growth and experimentation culminated in a celebration of global generosity on November 29. As we look ahead to our next decade, it’s clear that GivingTuesday is more important now than ever before. Here’s just a snapshot of the generosity, giving, and community support that blanketed the globe on GivingTuesday 2022.

$3.1B

A 15% increase from GivingTuesday 2021 and a 25% increase since 2020.

in the US participated (+6%)

IN THE UNITED STATES ALONE, MILLIONS OF PEOPLE GAVE BACK IN A VARIETY OF WAYS ON NOVEMBER 29, 2022:

20 million donated (+12%)

Hungary saw 2x the expected number of campaigns this year.

Philippines distributed 2,000 meals to three local communities.

reached 1.3 million people via social media and saw a 34% increase in awareness over 2021.

drove more than $14.5 million pesos in online donations.

drove more than $50.5 million in online donations, a 17% increase from 2021.

had 70+ community campaigns for Dia de Doar.

The countries where the most GivingTuesday conversations took place were the United States, Canada, the United Kingdom, Spain, India, Germany, France, Brazil, Kenya, and Nigeria.

11 million gave

(+8%)

10 million volunteered (+3%)

Online donations in the US exceeded $1 billion for the first time on GivingTuesday.

15 million “gave voice” (+11%)

We broke down the emotional focus of the online calls-to-action across social media platforms. Nonprofits used “urgency” most often (34%) with “empowerment” coming in second (26%). Interestingly in 2021, the stats were flipped with empowerment at 34.4% and urgency at 28.3%.

The GivingTuesday India Hub released three generosity-inspired videos that took Twitter by storm, reaching about 3 million people and trending at #1 in India.

GivingTuesday trended #1 worldwide on Twitter.

Social media activity was present in every country and territory in the world on November 29, 2022.

The top causes discussed online were Health & Healthcare, Science & Education, and Animal Welfare.

During the annual GivingTuesday celebration on November 29, 2022, we saw a wave of generosity as people worldwide committed to acts of giving and service.

Countless local and nonprofit campaigns and individual efforts around the world helped raise funds; increased volunteering; inspired gifts of goods, skills, and voice; shared acts of kindness; and hosted events designed to support causes and strengthen communities.

Actor Jared Leto has kept the generosity celebration going all year long and has posted about GivingTuesday nearly every Tuesday this year, picking a different cause to feature each week.

Employees of Honduran bank Ficohsa volunteered at a senior home, packed and distributed kits full of essentials, and delivered more than 4,000 pounds in free meals to those in need.

In Romania, the weeklong Generosity Festival kicked off a week before GivingTuesday. GETT’S, a well-known beauty salon, and local nonprofit Never Alone - Friends of the Elderly participated by offering a day of free pampering to the elderly.

People to People International - Kenya hosted a football match and group mentorship sessions with GivingTuesdaySpark to raise awareness about the dangers of substance abuse and share information about where youth can find support and resources.

In Bacalar, Mexico, a group of young people organized activities based on the Sustainable Development Goals (SDGs) and worked with business owners and government officials to raise funds to support continuing environmental education in their local schools.

Colleges and universities across the US rallied their community of students and alumni to reach their ambitious goals, including the City University of New York, which raised more than $3 million with the support of 4,000 donors; the University of Hawaii, Palomar College; and several historically Black colleges and universities, including Morehouse College, Central State University, and Tuskegee University.

Foot Locker staff in Atlanta, Chicago, the D.C. area, Dallas, Detroit, Los Angeles, Houston, Miami, New York, Philadelphia, and Northern California provided meals to houseless people and made donations to local Black-led nonprofits.

The Jewish Volunteer Connection in Baltimore held a Casserole Challenge with local volunteers and businesses preparing casseroles to feed more than 7,000 people at 13 local partner organizations.

Jorge Gadea, a volunteer with the Fundación Amigos contra el Cancer Infantil (FACCI) in the Dominican Republic, motivated others to donate blood because it can save lives and takes little to no time.

GivingTuesday launched 11 years ago after a few people came together to answer the question, “What would a day dedicated to good look like?” That question sparked an idea, one that inspired people globally to unite under a shared vision for a better world, and those people built a network and a movement together. Every year, more and more people join the radical generosity movement, and they build the world they want to live in with each kind action or word.

Generosity is abundant, and giving happens in ways big and small every day, but we must continue to harness its power to ensure a brighter future. This movement moves because of the people who continue to build and shape it, but for radical generosity to truly transform our world, each of us needs to participate — to highlight the incredible potential impact of kindness, human connection, and community.

The world we want to see tomorrow, in 10 years, and in 100 years is being built by all of us as we speak. Generosity is at the heart of billions of actions people take every day, but it’s easy to forget that as we see suffering and unparalleled division around us. Let’s remember that a safer and more equitable future depends on not only each one of us but each one of us together. Let’s let that be our ultimate source of hope and optimism for the present and the future.

GivingTuesday reimagines a world built upon shared humanity and generosity.