2024 Cookie Marketing Kit | Girl Scouts of Greater Los Angeles

2024

e i k o o C g n i t e k r Ma it K

Tools to help you boost your cookie business!

2024 Cookie Marketing Kit What’s Inside?

Cookies 101

Booth Essentials

Cookie Description Sheet Cookie Ingredients Sheet Cookie FAQs Cookie Goal Poster Cookie Shop Flier

Cookie Booth Guidelines Cookie Booth Checklist Cookie Box Price Display Signs (2) Cookies for the Community Ripple Effect Flier Cookies for the Community Booth Sign Girl Scouts Camp Flier Join Girl Scouts Business Card

For even more resources to boost your cookie business, like the 2024 Cookie Social Media Kit and to make reprints of these materials, visit girlscoutsla.org/cookies.

2023–2024 Girl Scout Cookies® The World's Most Flavorful Lineup

All our cookies have...

• NO High-Fructose Corn Syrup • NO Partially Hydrogenated Oils (PHOs) • Zero Grams Trans Fat per Serving • RSPO Certified (Mass Balance) Palm Oil • Halal Certification

Adventurefuls®

• Real Cocoa

NATURALLY FLAVORED WITH OTHER NATURAL FLAVORS

$ 6.00 Indulgent brownie-inspired cookies with caramel flavored crème and a hint of sea salt Approximately 15 cookies per 6.3 oz. pkg.

Do-si-dos®

• Made with Natural Flavors • Real Peanut Butter • Whole Grain Oats

Oatmeal sandwich cookies with peanut butter filling Approximately 20 cookies per 8 oz. pkg.

Thin Mints®

$6.00

• Made with Vegan Ingredients • Real Cocoa

Crisp, chocolaty cookies made with natural oil of peppermint Approximately 30 cookies per 9 oz. pkg.

Lemon-Ups®

$6.00

$ 6.00 Crispy lemon flavored cookies with inspiring messages to lift your spirits Approximately 12 cookies per 6.2 oz. pkg.

Samoas®

Girl Scout S’mores® Graham sandwich cookies with chocolaty and marshmallowy flavored filling Approximately 16 cookies per 8.5 oz. pkg.

Iconic shortbread cookies inspired by the original Girl Scout recipe Approximately 38 cookies per 9 oz. pkg.

Tagalongs®

• Real Cocoa • Real Coconut

Crisp cookies with caramel, coconut and dark chocolaty stripes Approximately 15 cookies per 7.5 oz. pkg.

Trefoils®

$6.00

• Made with Natural Flavors • Real Cocoa

$ 6.00

$ 6.00

• Real Cocoa • Real Peanut Butter

$6.00 Crispy cookies layered with peanut butter and covered with a chocolaty coating Approximately 15 cookies per 6.5 oz. pkg.

Toffee-tastic®

• No Artificial Flavors

GLUTEN-FREE

$ 6.00 Rich, buttery cookies with sweet, crunchy toffee bits Approximately 14 cookies per 6.7 oz. pkg.

The GIRL SCOUTS® name, mark, and all associated trademarks and logotypes, including the Trefoil Design, are owned by Girl Scouts of the USA. Little Brownie Bakers, a division of Ferrero U.S.A., is an official GSUSA licensed vendor. LITTLE BROWNIE BAKERS® name and mark, and all associated trademarks, are trademarks of Ferrero Group. © 2023 Girl Scouts of the USA.

ACCEPTED

Cookie Frequently Asked Questions Girl Scout Cookie Season is a very visible time for Girl Scouts, and as a representative, you may get asked a few questions. Below are suggested responses to help guide you. If you do not feel prepared to answer, refer customers to customercare@girlscoutsla.org.

Why don’t you have Raspberry Rally cookies?

GSUSA has made the decision to put the Raspberry Rally Girl Scout Cookie on pause for the 2024 season. It will not be available for purchase in-person or online in 2024. All the traditional favorite cookies are in this year’s cookie lineup.

Where do the cookie proceeds go?

Troops use their cookie money for activities, field trips, service projects, and more. A portion also goes back to the local Girl Scout council (a nonprofit) to support their activities.

Did the price of a package change?

No, the price of all varieties is still $6.00.

Do other areas sell their cookies at different prices?

Yes, each Girl Scout council determines the price of their cookies. Prices vary nationwide, although most of our surrounding councils are selling theirs at $6 a package this year.

Do you have a new cookie?

No, we are not adding any new cookie flavors to the line-up in 2024.

Can I donate to Girl Scouts instead of buying cookies?

Yes! Through our Cookies for the Community program, customers can donate cash to send cookies to service members or to partner charities. A donation can be of any size; it does not have to be the price of a package.

Do you use palm oil?

Palm oil is an ingredient found in the majority of baked snacks sold in the United States, and it remains a necessary ingredient in our cookies to ensure their shelf life, serve as an alternative to trans fats, and bring you the highest quality products, per GSUSA’s licensed bakers. While we continue to explore alternatives, at this time, there are no viable or readily available alternatives. Girl Scouts and our licensed bakers have been members of the Roundtable on Sustainable Palm Oil (RSPO) for nearly 10 years. RSPO is a not-for-profit organization that ensures our bakers are sourcing palm oil from reputable, ethical, and sustainable producers by auditing farms and decertifying and decommissioning those that are not adhering to these strict guidelines. Girl Scouts’ licensed bakers use RSPO-certified palm oil in their production of Girl Scout Cookies and include the RSPO mass balance logo on their packaging. For more information, visit littlebrowniebakers.com/pages/faq Does Girl Scouts have a relationship with Planned Parenthood?

No. Girl Scouts of the USA—which includes Girl Scouts of Greater Los Angeles—does not have a relationship or partnership with Planned Parenthood.

Does Girl Scouts of Greater Los Angeles (GSGLA) allow transgender children to join Girl Scouts?

Girl Scouts values diversity and is an all-inclusive organization that welcomes all girls.

Does Girl Scouts have a relationship with Boy Scouts?

Have the cookies gotten smaller?

No, Girl Scout Cookies are the same size and weight per package.

No, Girl Scouts of the USA and Boy Scouts of America were founded separately, incorporated separately, and have existed as two completely separate and distinct organizations for more than a century.

How do I get my daughter into Girl Scouts?

We would love to have you! Visit our website at girlscoutsla.org; call 213-213-0123; or email join@girlscoutsla.org.

What does the Boy Scouts decision to open its membership to girls in some of its programs mean for Girl Scouts?

Are you selling cookies online this year?

Yes. With The Digital Cookie online program, girls learn about goal setting, communication, and send secure emails to customers to receive online orders and Cookies for the Community (C4C) donations. Customers pay online, whether they request girl delivery or to have them shipped directly from the baker.

What do you do with your leftover cookies?

Cookies that don’t go to a customer are donated through the Cookies for the Community program. Many troops give their extra boxes to local charities.

This decision does not affect Girl Scouts. As an organization, we will continue to develop leaders in an all-girls, girl-led environment where girls thrive. Over 111 years, Girl Scouts has established itself as the best leadership development program for girls in the world.

Why are the S’mores & Lemon-Ups packages soft pack?

Our cookie company decided to package these cookies in a soft package, reducing the materials used and package size.

For questions that you do not feel prepared to answer, refer customers to customercare@girlscoutsla.org. Customers can call the 1-800 number on the cookie package to provide cookie feedback. Please refer to our website for all FAQs.

Celebrate each step of the way!

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100% My Personal Goal

Keeping track of your goals is easy! Start by writing in your total Girl Scout Cookie™ package goal in the space that says 100%, and be sure to include your smaller goals along the way. (Ask an adult to help if you need it.) Celebrate by coloring in the picture as you own your magic.

t u o c S l It’s Gir TIME! E I K O O C

COOKIE CART $45.00 EA

COOKIE & AXOLOTL CHARMS $6.50 EA, AND BRACELET $7.00 EA

RECTANGLE TABLECLOTH $24.00 EA

FOLD AND WRAP SIGN $12.00 EA FOAM HAND MITT (2 Sided) $6.50 EA

ROLLABANA (2 Sided) $7.95 EA

HALF APRON $14.00 EA

YARD SIGN $14.00 EA

YARD SIGN $14.00 EA

STOP SIGN $11.00 EA

COOKIE BANNER $18.95 EA

SQUARE TABLECLOTH $20.00 EA

TOTE BAG $3.95 EA

AXOLOTL FLOATING GLITTER PEN $3.50 EA

MONEY POUCH $7.00 EA

WINDOW CLING $5.00 EA

T-SHIRT YOUTH $29 ADULT $30

LANYARD $10 EA

TRUCKER HAT $19.00 EA THANK YOU CARDS $14 EA

Cookie Booth Guideline Highlights Find full boothing guidelines in the Cookie Family Guide, Troop Cookie Chair Guide, LBB eBudde system, and any other published guidelines.

Boothing Hours

Appearance

Boothing hours are between 8 a.m. and 8 p.m. on weekends*, and 2 p.m. and 8 p.m. on weekdays.** *Only Junior Girl Scouts and older may booth after 6 p.m. **Only homeschooled or track schedule Girl Scouts may booth before 2 p.m. on weekdays, provided there is a booth poster displayed explaining why they are not in school.

A Daisy Girl Scout should not booth for more than an hour at a time.

Safety Ensure at least two adults are present at all times.

Have a plan for safeguarding money.

Ensure adults handle ALL money for Daisy Girl Scouts.

Do not follow customers into a store or parking lot.

Never approach cars to make a sale.

Follow all GSGLA and GSUSA safety guidelines.

Girls should be easily identifiable as Girl Scouts by wearing a membership pin and official uniform, sash, vest, or other Girl Scout clothing.

Conduct Arrive on time and stay until your shift is over.

Upon arrival, adults should always check in with the store/location manager.

Be polite and clean up after you are done.

Take trash and empty cookie cases with you.

Follow the guidelines and etiquette outlined by GSGLA.

Communicate with Confidence By brushing up on the following: Cookie descriptions and pricing How you will greet customers and keep them engaged Your sales pitch Cookies for the Community (C4C) and other options for purchasing cookies You goal(s) and what you plan to do with the proceeds Why you enjoy being a Girl Scout The skills you learn through the Cookie Program

More resources at girlscoutsla.org

At GSGLA, our Cookie Program may adapt as needed to prioritize the health and safety of our community. We are dedicated to aligning with the latest health guidelines, ensuring a fun, safe experience for all.

Cookie Booth Checklist Find full guidelines in the Cookie Family Guide, Troop Cookie Chair Guide, LBB eBudde system, and any other published guidelines.

Deck out your booth with marketing accessories from your local GSGLA store.

Bring a printout confirming your troop's booth sign up.

Bring a table, chairs, and a Girl Scout or green tablecloth.

Place extra products and supplies under the table.

Make a poster to display the troop's goal and plans for using proceeds.

Display your Cookies for the Community sign.

Always mention the Cookies for the Community donation program, especially to customers who may not want to purchase cookies.

Have extra cash to make change for customers. (Tip: use a fanny pack or crossbody purse to keep money close.)

Recycle grocery bags into cookie shopping bags and save cookie case boxes for multiple item buyers.

Bring the telephone numbers of your service unit (SU) Boothing Chair, SU Cookie Program Chair, SU Manager, and Product Program Manager.

Take ALL trash with you when you leave. Do not put empty cookie cases in the store's trash can.

Follow all boothing and site-specific guidelines and booth etiquette.

Follow guidelines noted for each specific location in the LBB eBudde cookie tracking system.

Be sure to follow any and all GSGLA and GSUSA health and safety guidelines.

What if another troop is in your spot when you arrive?

Print out a copy of your reservation confirmation and bring it with you. The troop with the printed or digital confirmation has permission to be at the site. Adults should settle disputes courteously and model good behavior for Girl Scouts.

More resources at girlscoutsla.org At GSGLA, our Cookie Program may adapt as needed to prioritize the health and safety of our community. We are dedicated to aligning with the latest health guidelines, ensuring a fun, safe experience for all.

5

for $30

$6.00

Per Package!

Adventurefuls

Samoas

Thin Mints

Do-Si-Dos

S'mores

Toffee-Tastc *Gluten-Free

Lemon-Ups

Tagalongs

Trefoils

Cookies for the Community RIPPLE EFFECT

Your donation of a package of cookies to the Cookies for the Community program starts a ripple effect of support to your community.

GIRLS LEARN SKILLS Girl Scouts learn key business skills, such as goal setting, decision-making, money management, people skills, and business ethics.

ACTIVITIES & SERVICE Girls earn funds for activities and community service projects.

HEART-WARMING EFFECT You feel the heart-warming effects of donating to the community.

INNOVATIVE PROGRAMS Proceeds support innovative programs for Girl Scouts within the Greater Los Angeles area.

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A TASTE OF JOY The gift of Girl Scout Cookies brightens the days of our charity partner beneficiaries.

Donate Girl Scout Cookies! ®

It’s the sweetest way to help Girl Scouts reach their goals while giving back! Buy one package of Girl Scout Cookies for yourself and give another through GSGLA's Girl Scouts for the Community donation program.

We are happy to donate your Girl Scout Cookie™ purchase to our principal partners: Bob Hope USO, Operation Gratitude, Los Angeles Regional Food Bank, and Blue Star Mothers.

US AT JOIN

GIRL U O T C S M P A C

Summer’s just around the corner!

Now’s the time to sign up for a Girl Scout camp – and everyone's invited! You don't even need to be a member to join the fun.

Sign Up! Registration opens on February 14. Register at girlscoutsla.org or scan the QR code.

Cut out business cards and pass them out at your booth!

Need more? Go to girlscoutsla.org and print on cardstock.

cut along the dotted line