VOL. 2027
Cookie Program for Entrepreneurs Meet Sally the Rabbit
Get to Know Your 2027 Cookie Products Packages $6.00 ine e onl ilabl
Ava
$9.00
Cookie program begins Jan. 12!
Troop Deadlines
Troop #
Reorder request daily or weekly:
Package/$ goal is:
First payment due to troop:
Initial order due:
Final payment due to troop:
Initial order pick-up:
Reward selection due:
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Become a Digital Entrepreneur in a flash! This cookie season, superpower your sale by adding Digital Cookie to your toolkit.
STEP 1 Register for Digital Cookie Look for the Digital Cookie registration email in your inbox. If you can’t find it, contact your council or visit digitalcookie.girlscouts.org and click the “Need help” link.
IN SEASON Use the Digital Cookie app to sell cookies wherever you go! The app makes it easy for you to take payment from customers purchasing cookies. Girl Scouts’ sites must be published before logging into the mobile app.
Track Orders and Inventory • • •
STEP 2
•
View/approve your orders. See what your customers are buying. Make sure you have enough cookies to fill your orders. Prepare to deliver to customers.
Set Up Your Site Take a few minutes to set your sales goal, write your cookie story and upload a fun picture or video. Then publish and be ready to go! Prepare now by talking with your family about your goals and create a fun video telling customers why they want to support your business.
STEP 3 Add Customers Add customers to your list and once sales have begun, use Digital Cookie to email them to visit your site. Or share your link or QR code directly with customers.
Send Cheers Cheer on your troopmates by sending encouraging messages and gifs to boost their confidence. It all helps your troop reach their goals by working together.
NEED HELP? Look for the Digital Cookie Support button for step-by-step instructions, tutorials, videos, tip sheets, and more. Need 1:1 help? Call Customer Care for assistance.
Cookie Marketing Toolkit for Girl Scouts Cookie Marketing Toolkit for Girl Scouts When you run your own business, marketing and sales are like two best friends who work together— but they do different jobs. Let’s explore the difference between marketing and sales so you can grow your Girl Scout Cookie business.
What is marketing?
What is sales?
Marketing is all about spreading the word! It’s how you share your cookie business with others to get them excited to buy Girl Scout Cookies. Marketing lets you tell your story with confidence and pride. It shows people why they should support you. You can use things like:
Sales is where the cookie meets the customer! A sale begins when you connect with a buyer and help them find a cookie product they love. It ends with a delicious purchase that makes everyone happy! Ask questions to get to know your customers:
• Flyers • Handmade posters • Business cards • Videos
• Door hangers • Digital Cookie® emails • QR codes found on your Digital Cookie® storefront
• What’s your favorite type of cookie? • Do you have any allergies or dietary restrictions? • Do you have a dog in your life that loves special treats?
All available on GSCI website
What is omnichannel marketing? People have different shopping habits. Some like shopping in person, some like shopping online, and some like both! Omnichannel marketing lets you connect with every customer, no matter how they like to shop, by selling cookies through both of these channels. It’s good for them and for you, too! Expanding your sales gives you more ways to learn, grow, and reach your audience. Think of your favorite store. Do they have both an online store and a store you can go to with your friends? Are there products you can get in their online shop but not in the store in person?
Try something new by marketing and selling online-only products! Many businesses offer online-only items to get customers excited and coming back for more. Now you can try it, too, with two new Girl Scout products that are only available online.
Girl Scout Sparkables™ Allergy friendly and delicious
Patch Pals™ Girl Scouts’ first dog cookie
5 Ways to Promote Your Business 5 Ways to Promote Your Business 1. Text or call Reach out to friends and family to let them know you’re in business! Try this: • Call friends and family to tell your Girl Scout Cookie story. • Text a link to your Digital Cookie storefront to friends and family.
Share your business everywhere!
2. Door-to-door Meet your neighbors and share your goals with help from an adult. Try this: • Add your QR code to a flyer to leave behind in case customers want to order more cookies, access the online-only products, or share them with a friend. • Put a QR code for your Digital Cookie storefront on a door hanger to leave behind if no one is home.
3. Cookie stands and booths Set up in your community and talk with customers face-to-face. Try this: • Display a flyer with a QR code that guides customers to your Digital Cookie storefront. They can order online-only products now, or save the code to order cookies and have them shipped later! • Share a sticker with a QR code or insert a business card promoting your Digital Cookie storefront with each sold package to promote the online-only products and reorders.
4. Connect with your community Visit local businesses, events, or groups to share your cookie business and meet new customers. Try this: • Visit local pet stores and shelters to leave behind business cards promoting your group’s Digital Cookie storefront. • Set up a booth at a local farmer’s market to sell cookies and promote your group’s Digital Cookie storefront.
5. Social media (13 and above) IfWork you’re 13 or older, you can share updates, videos, with your caregiver: and your Digital Cookie linkask to them reach to even more • Tag your friends and share your link. people. Tryathis: • Make video telling your audience why they Girl them ScouttoCookie • should Tag yoursupport friends your and ask share business. your link. • Check Make asafety video telling your before audience guidelines youwhy get they started. should support your Girl Scout Cookie business. Check safety guidelines before you get started.
Creating your own marketing materials is part of the fun of Girl Scout Cookie season. But if you’re short on time or inspiration, we have some easy-to-use templates to get you started. Scan this QR code to explore!
Reward Opportunities Girl Scouts of Central Indiana
Troop PGA Reward
2026–27 Cookie Program Rewards My Personal Goal:
NUMBER OF PACKAGES
Digital Cookie Reward
Gift of Caring Reward
Cookie Techie Patch 5+ DOC pkgs
Gift of Caring Patch 45+ Cookies for a Cause pkgs
QR Code
Adventure Bucks 350+ PGA $25 per selling girl toward a troop adventure Ready to Explore Shirt 260+ PGA - 1 per selling girl + 2 adults
Scan the QR code for Amazon Experience details
Bunny Socks 125+ pkgs Carabiner Clip 75+ pkgs
Theme Patch 50+ pkgs
Micro Duffle 175+ pkgs
Bunny Hat 275+ pkgs
Mini Plush 225+ pkgs
2028 Membership
Choice of one: • Bunny Plush • Shoe that Grows (1 shoe) • $15 Cookie Dough 325+ pkgs
Choice of one: • Sling Bag • Shoe that Grows (1 pair) • $20 Cookie Dough 400+ pkgs
Choice of one: • Holiday World (2 tickets) • Indiana Beach (2 tickets) • Kings Island (2 tickets) • Cincinnati Zoo (2 tickets) • State Park (2027 Season Pass) • Shoe that Grows (2 pairs) • $50 Cookie Dough • $50 Destinations Credit 800+ pkgs
Choice of one: • Amazon Outdoor Experience • Build-A-Bear Experience • Shoe that Grows (4 pairs) • $75 Cookie Dough • $75 Destinations Credit 1000+ pkgs
Choice of one: • Mini Duffle AND Duffle Bag • Shoe that Grows (1 pair) • $25 Cookie Dough 500+ pkgs
2028 Girl Scout Membership 600+ pkgs
Choice of one: • Amazon STEM Experience • Osprey Bag pack (color, style, and size vary) • Ulta Experience • Shoe that Grows (5 pairs) • $100 Cookie Dough • $100 Destinations Credit 1200+ pkgs
Earn More Destinations and Cookie Dough Credits! $300 Destinations Credit or Cookie Dough 3000+ pkgs
Choice of one: • Amazon Creative Experience • Beef & Boards Dinner Theatre (July 17, 2027) • Lego Experience • Shoe that Grows (10 pairs) • $150 Cookie Dough • $150 Destinations Credit 1700+ pkgs
2027 Year Patch 2027+ pkgs
Choice of one: • Amazon Electronics Experience • Design your own Shoe Experience • Shoe that Grows (15 pairs) • $200 Cookie Dough • $200 Destinations Credit • OPT OUT: Me & My Entrepreneur Trip (June 21-25, 2027) • OPT OUT: Independence Building Trip (July 16-24, 2027) 2500+ pkgs
$400 Destinations Credits or Cookie Dough 4000+ pkgs
$500 Destinations Credit or Cookie Dough 5000+ pkgs
Council reserves the right to make substitutions to the item’s color, material or size, or to substitute an item of equal or greater value due to changes or challenges in product availability. All rewards are cumulative.
Philanthropy Project All shoes donated from Girl Scouts of Central Indiana will be sent to school children internationally! Your donation will bring shoes to the hundreds of kids who walk roughly five miles to and from school. Learn more at theshoethatgrows.org and check out the video at girlscoutsindiana.org under the Resources tab!
Fun Patch Opportunity! You can purchase booth sales and National Girl Scout Cookie Weekend patches from our Girl Scout Shop! With a caregiver visit www.girlscoutshop.com/CENTRAL-INDIANA-COUNCIL
2027 Cookie Reward Trips Are You Ready to Explore with Us and earn a trip with us in 2027! All trips require an opt out of all rewards below 2500 packages. Girl Scouts will still be eligible for some patches, troop rewards, membership at the 600+ level, and Digital Cookie reward.
Me and My Entrepreneur Trip Location: Branson, MO. *Hold Dates: June 21-25, 2027 Travel with Girl Scouts of Central Indiana staff members and your caregiver by selling 2500+ packages OR earn half by selling $1,400 in the fall product program (choosing this reward) and selling 1300+ packages in the cookie program. We will be taking motorcoach buses for this trip, so be prepared for a six-to-seven-hour drive. Mark your calendar for April 6, 2027 for a mandatory virtual meeting (required documents deadline).
Independence Building Trip Location: 7-Day Alaskan Cruise *Hold Dates: July 16-24, 2027 Travel with Girl Scouts of Central Indiana staff members and volunteer chaperone team by selling 2500+ packages OR earn half by selling $1,400 in the fall product program (choosing this reward) and selling 1300+ packages in the cookie program. (Passport is required for this trip). Mark your calendar for April 8, 2027 for a mandatory in person meeting (required documents deadline).
Are you ready for an Independence Building Trip? Scan the QR to take the quiz!
*Dates are subject to change.
Destination Credits Destination Credits can be used for Girl Scouts of the USA Destination Trips OR Girl Scouts of Central Indiana program travel opportunities. This reward can be selected at the 800+ level as seen in the chart.
800 Level
$50
2500 Level
$200
1000 Level
$75
3000 Level
$300
1200 Level
$100
4000 Level
$400
1700 Level
$150
5000 Level
$500
Girl Scouts of the USA Destination Trip Girl Scout Destinations are the ultimate adventure for Cadette, Senior, and Ambassador Girl Scouts! With different trips every year, there is a lifechanging experience for every girl! For more information visit girlscouts.org/en/members/for-girl-scouts/ways-to-participate/ travel/destination.html or scan the QR.
How to Receive This Reward As you earn these rewards toward your Destination Trip, staff will keep account of the money earned and send money straight to the council hosting the trip. You DO NOT need to be approved for a trip to earn this reward; you may hold money over from year to year until you have been accepted for a Girl Scouts of the USA Destinations Trip or would like to use toward a Girl Scouts of Central Indiana trip.
Note: You will forfeit this reward if you opt not to attend or are not accepted for a Destination Trip. These rewards must be used by Sept. 30 of your graduation year. Questions? Please call customer care at 317.924.6800.
FIRST NAME ONLY
20%
Number of Pkgs.
’s Goal Tracker
40%
Number of Pkgs.
More Shares = More Success FIND THE ITEMS THAT HELP BOOST YOUR SALE
60%
Number of Pkgs. BOOTH POSTERS Share your goal at the booth.
BUSINESS CARD
Share your QR code so customers can re-order.
Color as you go! Color sections of the illustration as you meet each 20% of your package goal.
80%
Number of Pkgs.
SHARE FROM DIGITAL COOKIE® Text and email from Digital Cookie to share your link.
100%
Number of Pkgs. SOCIAL POST
Share more online with caregiver support.
®, ™ & © 2026 Girl Scouts of the USA. ®, ™ & © 2026 Ferrero Group
Keeping track of your goals is easy! Start by writing in your total Girl Scout Cookie package goal above the space that says 100 percent, and be sure to include your smaller goals along the way. (Ask a grown-up to help if you need it.) Celebrate by coloring each item as you embrace being Brave. Fierce and Fun!