CAE TEA

from Portfolio 2023

by GiovanoHartanto

VERR KOFFIE

Scope of work:

Design Logo

Pouch Packaging

Sticker Label

Social Media

Catalog & Thanks Card

Software:

Year: 2022

Industry: Organic Dry Tea Ingredients

CAE is a tea brand with the notion of superior quality at afordable costs, suited for the upper middle class beginning at the age of 16. To enter the Indonesian market, products are manufactured with organic, high-quality, fresh ingredients at reasonable rates. The beneﬁts of this product, other from being excellent for a healthy lifestyle, are also beneﬁcial for resting your mind after or while working, with a cup of warm herbal tea from CAE

The issue with this project is that a new brand lacks a strong visual identity, thus a fresh and new visual identity that can penetrate the target market and be readily recognized by everyone is required. The brand's idea is simple, modern, youthful, luxury, & clean.

The logo symbol is inspired by the shape of a tea leaf and has a meaning taken from the philosophy of the brand name itself, namely "change," which is visualized by changing from the full white left side of the symbol to the right side of the symbol in the form of an outline, & "love," which is visualized by a symbol inspired by the shape of a heart combined with the shape of a tea cup.

Label stickers are frequently used to identify items and provide customers with crucial information. Colors are utilized to identify distinct product taste varieties when label stickers are employed.