Issuu

THE STATION AT A TIME JOURNEY WHERE WE STARTED, WHERE WE ARE NOW, AND HOW NEW TOOLS ARE RAISING THE BAR

SMALL ACCOUNT SOLUTION EMPOWERING EVERY CAFÉ, NO MATTER THE FOOTPRINT, TO FLIP WITH EASE

COACHING IN REAL TIME TURNING PROGRESS INTO PARTNERSHIP WITH IN-THEMOMENT FEEDBACK AND SUPPORT

FIELD FOCUS: JASON ROBINSON HOW STATION AT A TIME IGNITED GROWTH ACROSS GENESIS HEALTH

Virtua Voorhees

THAT’S SO MORRISON MAGAZINE

TABLE OF CONTENTS 18

SIP, SAVOR, SELL: BEVERAGE REFRESH SMART MERCHANDISING AND ON-TREND BEVERAGES THAT POUR NEW LIFE INTO CAFÉS

NEW HEAT BEHIND EMBERS GRILL

CURATED RESOURCES AT YOUR FINGERTIPS QUICK LINKS, GUIDES, AND RESOURCES TO KEEP THE MOMENTUM GOING AFTER EVERY FLIP

THE GREENHOUSE EFFECT HOW ONE STATION SPARKED GROWTH ACROSS OUR CAFÉS

HOSPITALITY HQ & THE SAT ACTION HUB

CONNECTION, COACHING, AND QUICK LINKS TO KEEP MOMENTUM GOING

LOOKING AHEAD: 2026 WHAT’S NEXT FOR STATION AT A TIME

STILL MAKING OUR STATION POP BECAUSE MOMENTUM NEVER GOES OUT OF STYLE—SAT AS A MINDSET, NOT JUST A FRAMEWORK

BRINGING THE HEAT BACK TO THE GRILL WITH CLEARER STANDARDS AND CRAVEABLE BUILDS

THE STATION AT A TIME TOOLKIT YOUR STEP-BY-STEP GUIDE TO FLIPPING WITH PURPOSE—PLUS NEW VISUAL PLAYBOOKS

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Editor’s Note A fresh perspective on how small changes make a big difference By Bayleigh Miller, Strategic Marketing Manager If you’ve ever rearranged your living room, you know the magic of a fresh perspective. Suddenly the space feels brighter, more functional ... more you. That’s exactly what we set out to do with Station at a Time (SAT): one flip, one focus, one opportunity to make our cafés shine. In 2024, SAT was just getting started. We introduced micro lessons, station guides, and plenty of ideas to spark inspiration. The goal was simple: take things one step at a time and make change manageable. Fast forward to today, and the results are everywhere: stations that feel brand new, guests noticing the difference, and operators leading the way with creativity and pride. This issue is dedicated to that journey. From spotlighting accounts that crushed their flips and sharing the playbook that makes it all possible, to previewing where we’re headed next, it’s a celebration of momentum. And, we’ll pull back the curtain on the financial impact, because yes, the numbers are just as exciting as the stories. So, grab a coffee, flip through these pages, and get inspired. Because one thing is clear: when we take it one station at a time, big change follows.

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STATION AT A TIME AT A GLANCE Launched in 2024, Station at a Time (SAT) has redefined the Morrison Healthcare retail experience, bringing structure, creativity, and measurable growth to cafés across the country.

BY THE NUMBERS GREENHOUSE BEVERAGE EMBERS

5.7%

+2.6M

SALES GROWTH

NEW SALES

9.9%

+19M

SALES GROWTH

NEW SALES

16.6%

+15.3M

SALES GROWTH

NEW SALES

*All financial metrics reflect fiscal year-to-date performance at time of publication.

THE IMPACT •

GUESTS ARE RESPONDING WITH EXCITEMENT AND ENGAGEMENT

•

OPERATORS REPORT HIGHER MORALE AND OWNERSHIP

•

REAL CADENCE COACHING KEEPS PROGRESS ON TRACK— EVERY FLIP, EVERY TIME

Virtua Voorhees

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THE SAT JOURNEY FROM BOLD IDEA TO EVERYDAY IMPACT—HOW ONE FLIP AT A TIME BECAME A MOVEMENT Remember when we said, “Let’s flip one station at a time”? What started as a bold idea in 2024 quickly became one of the most energizing shifts in our cafés. Station at a Time was never just about swapping out signage or updating menus; it was about breathing new life into spaces where our guests connect with food. From micro lessons to inspiration photos, operators jumped in with curiosity and creativity, and the results speak for themselves. Now, one year later, SAT isn’t just a campaign ... it’s a movement, and it’s reshaping the way we deliver everyday excellence.

“

STATION AT A TIME OPENS YOUR EYES TO WHAT’S WORKING, WHAT’S NOT, AND WHAT YOU DON’T NEED ANYMORE. IT GIVES YOU A FRESH PERSPECTIVE AND HELPS YOUR STATIONS COME ALIVE IN NEW AND EXCITING WAYS. —PJ MEHRAD, SYSTEM DIRECTOR, CHRISTUS GOOD SHEPHERD

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THE EVOLUTION OF STATION AT A TIME WHERE WE STARTED 2024

The concept launched with one clear mission: to help teams focus on refreshing one retail station at a time, without overwhelming the entire operation. The early “Flip Your Station” campaign sparked excitement across the country, and training tools like the SAT Playbook, micro lessons, digital guides, and the essentials checklist helped make it easy to start. A handful of pilot accounts led the way, proving the power of small, intentional change. The message was simple: when each station gets attention, the entire café transforms.

WHERE WE ARE NOW 2025

As Station at a Time continued to evolve, one theme became clear: clarity drives confidence. This year’s work wasn’t just about refining the stations themselves—it was about elevating how we communicate them. To support teams at every step, we introduced a new suite of visual playbooks designed to bring each station to life. These resources give our teams a shared creative language, ensuring every café—regardless of market, footprint, or staffing—can deliver a consistent station experience. By pairing inspiration with practical guidance, the playbooks help operators execute with confidence. It’s a meaningful milestone in our journey to make our stations easier to implement and more engaging for guests.

McLaren Greater Lansing

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SMALL ACCOUNT SOLUTION Empowering every café to flip with confidence Not every café looks the same, and that’s exactly why developing the small account solution became one of this year’s biggest wins. Designed for teams who loved the idea of Station at a Time but felt limited by space, staffing, or resources, this new approach proved that innovation doesn’t require a massive footprint, just the right tools. By introducing scaled-down line sets, editable marketing materials, and flexible operating guides, the Small Account Solution broke down the “we can’t” barrier once and for all. Now, cafés of every size have the clarity and tools to refresh their spaces, engage guests, and see measurable results.

10 Virtua Voorhees

The impact has been immediate. Smaller cafés that had previously struggled to execute retail programs are now leading by example. They’re flipping stations, elevating merchandising, and sparking guest excitement—proving that great experiences can happen anywhere. This initiative didn’t just level the playing field; it raised it. By making Station at a Time truly accessible, Morrison has created a culture of inclusivity, accountability, and pride, where every account, no matter its size, can deliver on the promise of retail excellence.

“

SMALL CHANGES MADE A BIG IMPACT. WE USED THE TOOLKIT TO ROTATE CONCEPTS EASILY AND SAW SALES CLIMB RIGHT AWAY. —GENESIS SILVIS TEAM

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COACHING IN REAL TIME WITH REAL CADENCE Turning progress into partnership Every great program needs a feedback loop, and for Station at a Time, Real Cadence became that loop. More than a task tracker, it’s a real-time coaching tool that brings accountability and celebration to life. Operators could upload photos, share notes, and check progress with just a few taps. Leaders could respond instantly with encouragement, suggestions, or course corrections. The result? Coaching that happens in the moment, when it matters most. Through Real Cadence, culinary and marketing learned what worked and what didn’t in real time. Maybe the placement of certain signs caught the attention of more guests, or a grill station layout needed a faster service flow. Instead of waiting for end-of-month recaps, teams could adjust right away.

That visibility also helped identify trends across the country. Accounts that used Real Cadence consistently saw faster adoption and stronger engagement. It became a platform for connection, not correction, giving operators the confidence to own their flips and celebrate progress along the way. Real Cadence didn’t just help manage the rollout of SAT; it elevated it. By combining structure with storytelling, Morrison transformed checklists into conversations and metrics into moments that matter.

“

I LOVE TO INSPIRE OTHERS WITH A POSITIVE MINDSET AND HELP BUILD A CULTURE WHERE EACH PERSON HAS THE OPPORTUNITY TO THRIVE! —SHARON WICKHAM, ASSOCIATE DIRECTOR, MONUMENT-RAPID CITY

Virtua Voorhees

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Field Focus: Jason Robinson HOW STATION AT A TIME IGNITED GROWTH ACROSS GENESIS HEALTH When Station at a Time launched, Regional Director of Operations Jason Robinson was ready to see how it could transform his cafés. Working closely with Executive Chef Brian Hufford and the Genesis East team, Jason embraced the program early—and the results have been impressive. From double-digit sales lifts to creative team engagement, his story proves that when innovation meets execution, everyone wins.

Genesis East

—JASON ROBINSON, REGIONAL DIRECTOR OF OPERATIONS

Q&A

“

THE PRIDE OUR TEAMS HAVE IN THEIR STATIONS IS WHAT MAKES THE PROGRAM TRULY SUCCESSFUL.

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What kind of impact have you seen across your cafés? Jason: It definitely enhanced our retail program. Guests noticed new setups and appreciated the variety. Every time we rolled out a new SAT, we saw immediate increases in both average check and total sales. On average, each new station drove about a 10% sales lift, and the Hearth & Rye station alone increased sales by 31% after launch. That’s incredible! What made Genesis East such a success story?

Jason Robinson Regional Director of Operations

When you first heard about Station at a Time, what stood out to you? Jason: When the program first rolled out, I met with our System Executive Chef, Brian Hufford, and we were excited to introduce it at our Genesis East Café. The concept was approachable but powerful—a clear roadmap for how to elevate each station while keeping the team engaged.

Jason: Chef Brian created excitement with each rollout. Every new SAT became a celebration. We put digital screens at every station showing the SAT logos and menus, they caught attention immediately. Guests loved the energy. The team also went all-in on presentation: signage, new packaging, and creative use of smallwares made every station pop. The Greenhouse began running homemade salads, dressings, and croutons on a threeweek cycle, while Basil & Thyme added new breads that became perfect salad add-ons.

How did your region approach the rollout? Jason: The SAT program had a great manager’s guide with videos and pictures that made it easy to follow. We shared the videos with hourly staff to build excitement. The visual support really helped our teams understand what right looked like, and they wanted to get there. Genesis East, 2024 Account of the Year

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You’ve clearly built excitement for your guests. How did the staff respond? Jason: The pride is what stands out. Once we added the station logos and even colorcoordinated rope lights under the station soffits, the stations came alive. It created a sense of ownership. The staff would say, “That’s my station.” That pride turned into better service and stronger engagement with our guests. What about smaller accounts in your region? Have they found success with the Small Account Solution? Jason: Absolutely. At our smaller Genesis Silvis Café, they rotate SAT programs on a single line—one concept each day. The signage and toolkit made it easy to flip between programs. Even small changes, like updated packaging and recipes, made a noticeable impact. Their sales and check averages improved immediately. Looking at the numbers, what stands out the most? Jason: Since the start of SAT, we’ve consistently seen year-over-year café growth, with an average 10% increase at each new station launch and another 6% lift after each refresh. It’s a program that keeps building on itself.

“

How would you sum up the program’s role in your region? Jason: It’s innovative, something you don’t expect to see in hospital retail. It brings excitement and fresh ingredients to a space that now feels like a modern restaurant. Our guests talk about it, patient families come down for it, and our teams feel proud to be part of it. What’s next for you and your team? Jason: We’re adding a pizza oven at Basil & Thyme for live-action cooking. Guests will see fresh ingredients being topped and pizzas pulled right from the oven. It’s another opportunity to make the café feel alive and keep guests coming back.

EVERY NEW STATION AT A TIME BROUGHT A 10% SALES LIFT—AND THE EXCITEMENT WAS CONTAGIOUS. 17

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THE GREENHOUSE EFFECT How one station refresh sparked fresh growth across our cafés When it comes to redefining what “fresh” really means, the Greenhouse has led the way. This year’s Greenhouse station refresh proved that small design updates can make a major impact—both on the guest experience and the bottom line.

the

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greenhouse

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GREENHOUSE STATIONS CONTINUE TO DRIVE CAFÉ SALES NATIONWIDE From colorful toppings to bright, engaging merchandising, every detail makes a difference. Operators have embraced the SAT tools—from micro lessons to visual merchandising guides—to elevate the guest experience and make every bowl feel like a custom creation. The takeaway? A little green goes a long way. By focusing on quality, presentation, and guest interaction, cafés across the country have transformed the humble salad bar into a centerpiece of flavor and innovation.

Cleveland Clinic Crile Emporium

Heart of Florida Medical Center

University of Virginia Health

University of California Irvine

+5.7%

GROWTH YEAR OVER YEAR, TOTALING MORE THAN $2.6 MILLION IN NEW SALES

+1.7%

TRANSACTION GROWTH, ADDING APPROXIMATELY 85,000 VISITS

+3.8%

AVERAGE CHECK GROWTH, SHOWING GUESTS ARE HAPPILY SAYING “YES” TO MORE

+$2.6M

IN INCREMENTAL SALES YEAR TO DATE

*All financial metrics reflect fiscal year-to-date performance at time of publication.

Texas Children’s Hospital

VARIETY THAT KEEPS GUESTS COMING BACK Bring excitement and color to your café with our rotating Greenhouse salad themes, designed to break monotony, celebrate fresh flavors, and keep guests talking. Greek Out: a Mediterranean-inspired mix of hummus, feta, olives, cucumbers, and bright citrus dressings Ciao!: Italian favorites with marinated mozzarella, roasted peppers, artichokes, and balsamic drizzle Fiesta: a bold Southwestern celebration with black beans, avocado, roasted corn, and chipotle ranch Pan Pacific: an Asian-inspired fusion featuring sesame noodles, edamame, mandarin oranges, and ginger-sesame dressing

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The numbers only tell part of the story, though. Behind every percentage point are teams re-energized by creativity, collaboration, and connection with their guests. “The themed salad station at Mount Sinai West has truly re-energized our team,” says Jenny Aquaro Rooney, RD, Senior Director of Food & Nutrition. “They’ve enjoyed creating new recipes, showcasing different ingredients, and engaging more deeply with the program. Their excitement has translated directly to our guests, who have been responding so positively to the variety and creativity the station offers.”

Mount Sinai West

In St. Petersburg, Florida, the excitement at Bayfront Health has been just as vibrant. “Station at a Time has brought new life to our stations,” says Retail Manager Stephanie Duluc. “And introducing the new add-ons has inspired our guests to come to the café excited to see what the day holds in store for them. Our guests have shown more interest in our weekly menus and have increased interaction with our staff.”

Bayfront Medical Center

“

OUR TEAM’S EXCITEMENT HAS TRANSLATED DIRECTLY TO OUR GUESTS, WHO HAVE RESPONDED SO POSITIVELY TO THE VARIETY AND CREATIVITY OFFERED. —JENNY AQUARO ROONEY, SENIOR DIRECTOR, MOUNT SINAI WEST 23

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beverage

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SIP, SAVOR,

SELL

How refreshing our spaces, smart merchandising, and on-trend beverages poured new life into cafés across the country

When it comes to retail success, few stations make an impact quite like beverage. With a perfect blend of their high margins, built-in brand power, and grab-and-go appeal, drinks don’t just complement meals, they drive incremental sales and spontaneous add-ons. This year’s beverage station refresh proved just how powerful that category can be. Across our cafés, refreshed beverage stations delivered impressive results.

+9.9%

+3.3%

AVERAGE SALES PER DAY GROWTH, ADDING AN ESTIMATED $19 MILLION IN NEW SALES

TRANSACTION GROWTH, REPRESENTING 338,000 ADDITIONAL PURCHASES

+6.3%

+$19M

AVERAGE CHECK GROWTH, FROM $8.66 TO $9.21*

INCREMENTAL SALES YEAR TO DATE

*Any transaction with bottled beverage attached. **All financial metrics reflect fiscal year-to-date performance at time of publication.

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From trending functional beverages a n d re a d y - t o - d r i n k c o ff e e s t o thoughtful placement beyond the cooler, teams applied the full SAT beverage playbook, mastering product, pricing, placement, and promotion. Clear signage, bundle pricing, and well-timed “2 for $3.50” promotions caught eyes and boosted impulse buys, while countertop merchandisers kept hydration within arm’s reach. The result? More engagement, more variety, and a more dynamic guest experience—all through small, consistent actions that make a big difference. The beverage station success story proves that when we focus on the essentials— clarity, convenience, and creativity—growth follows. And with new innovations and brand partnerships on the horizon, the best is yet to pour.

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WHAT’S TRENDING IN BEVERAGES BEVERAGES ARE GOING THROUGH THEIR OWN ‘POWER OF FOOD’ MOMENT: NOT JUST WHAT WE DRINK, BUT WHY AND HOW WE DRINK IT. •

Function in a Glass: beverages designed for mood/gut/brain health

•

Premium without Pretension: accessible luxury, craft ready-to-drink

•

Global Flavor + Clean Label: plant-based, bold flavors, low sugar

•

Sustainability from Farm to Glass: sourcing stories, packaging innovations

DON’T MISS THE BEVERAGE ESSENTIALS GUIDE ON MYCOMPASS!

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FIRED UP: THE EMBERS REFRESH The Embers Grill station refresh reminded teams that sometimes all it takes is a new perspective to bring the heat back to the café. Through the Station at a Time framework, operators took a closer look at how the grill could work smarter—refining menus, tightening prep, and using updated signage to showcase bold, craveable favorites. The Embers refresh also showcased how operational consistency fuels creativity. The station essentials guide encouraged teams to focus on the fundamentals like menu clarity, line flow, and merchandising while layering in make-it-pop elements like signature builds, sauce bars, and limited-time toppings. The result is a station that feels both familiar and exciting, inviting guests back again and again.

Orlando Health Horizon West

“

GUESTS HAVE RESPONDED POSITIVELY TO THE REFRESH, EXPRESSING ANTICIPATION FOR NEW ITEMS TO RETURN, RESULTING IN STRONGER ENGAGEMENT AND EXCITEMENT. —JOE JACKSON, SR. DIRECTOR OF FOOD SERVICES, UNIVERSITY OF MARYLAND MEDICAL MIDTOWN

embers McLaren Greater Lansing

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UNIVERSITY OF MARYLAND MEDICAL MIDTOWN

CHRISTUS GOOD SHEPHERD MEDICAL CENTER LONGVIEW

ST. PETER’S HOSPITAL

+16.6%

GROWTH IN AVERAGE DAILY SALES, REIGNITING THE GRILL AS A SALES POWERHOUSE

+$15M

IN INCREMENTAL SALES YEAR TO DATE, REINFORCING THE GRILL AS A KEY DRIVER OF VOLUME AND VALUE

+10.3%

TRANSACTION GROWTH, ADDING 1 MILLION GUEST VISITS

+5.8%

CHECK AVERAGE GROWTH, INCREASING FROM $9.36 TO $9.90

*All financial metrics reflect fiscal year-to-date performance at time of publication.

THE SAT PLAYBOOK YOUR STEP-BY-STEP GUIDE TO FLIPPING WITH CONFIDENCE So, exactly how do you flip a station? Spoiler alert: it’s not just about new recipes (though we do love those). It’s about approaching the café with fresh eyes, seeing what guests see, cleaning up what no longer works, and adding those bold touches that make people say, “Wow, I didn’t expect this at a hospital café.” The SAT Essentials Guide pulls everything together— training, marketing, and merchandising—so every team has a clear path to success. Think of it as your cheat sheet for change: the right tools, the right focus, and the confidence to make every flip matter.

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Visual Playbooks Our new Visual Playbooks take each station one level deeper, giving teams a clear, picturedriven roadmap for bringing the station to life. From the foundational standards to the finishing details, each playbook breaks down exactly what great looks like—using pictures from our accounts, step-by-step guidance, and simple, practical rules that operators can follow with confidence. Designed to be intuitive and immediately actionable, the Visual Playbooks give every café, no matter the staffing or setup, the tools to execute stations consistently, and intentionally. Micro Lessons & Tools Quick-hit micro lessons, checklists, and flash cards make improvement simple and consistent. Each lesson builds skills in minutes, helping teams level up while staying on the line. Station Guides Each edition—Kitchen Crafted, Hearth + Rye, Embers, Basil & Thyme, Market Coffee, Market Snacks, and beverage—acts as a blueprint for transformation. Operators can follow detailed visuals, pro tips, and before-and-after examples that show exactly what right looks like.

Marketing Tie-Ins From signage that sells to merchandising made easy, the playbooks align design with data. Pop-up brands, limited-time offers, and themed promotions keep stations exciting and guests coming back for more. Tips from the Field Operators and chefs across the country are sharing how they’ve made their stations pop— simple swaps, smarter layouts, and local flair that keeps stations authentic and engaging. Each story reinforces the notion that creativity thrives within structure. Small Account Solution Our newest addition to the SAT toolbox proves that great food and presentation shouldn’t depend on square footage. With scaled-down line sets, editable marketing templates, and step-by-step guides, even our smallest cafés can flip confidently and consistently. It’s flexibility made practical, and success made accessible.

STATION IDENTIFIER

CORE SIGNAGE

THEME SIGNAGE

HOUSEMADE DRESSING

NUTRITIONAL CLING

VISUAL PLAYBOOK 2025 EDITION

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CURATED RESOURCES AT YOUR FINGERTIPS

UNLOCK A COMPLETE TOOLKIT TO PLAN, EXECUTE, AND ELEVATE EACH STATION. We’ve developed resources to support teams at every stage of the journey, meeting accounts where they are and helping stations come to life—one step at a time.

READY,

STATION

SET, GO!

ESSENTIALS

MUST HAVES

ESSENTIALS CHECKLIST

ACC

OUNT SOL

THE EXPERIENCE

THE FOOD

A SM

THE LOOK

STATION

ESSENTIALS

1 2 3 4 5 6 7 8 9 10

Are you following proper signage standards? Is your pricing clearly displayed?

YES

Are the proper packaging standards followed?

YES

Is the final packaged item free from any grease marks?

YES

Are you lightly toasting brioche buns?

YES

Are the proteins cooked fresh and assembled to order?

YES

Are you seasoning your burgers and fries?

YES

Are you offering a plant-based option daily?

YES

Are premium add-ons available as an upsell at the station?

YES

Are you offering a Pop-up Brand or LTO at the grill weekly?

YES

HOT OFF THE GRILL

ADD CHEESE TO ANY SANDWICH (+$1.00 | +75 – 150 CAL)

signature burger

$5.00

cal. 650

grilled chicken deluxe

$5.00

cal. 480

impossible LTOP

$7.00

cal. 550

shroom burger

$6.00

cal. 450

MAKE ANY SANDWICH A LETTUCE WRAP!

same ingredients and price as the sandwich, just without the bun

Are you utilizing the black kraft paper from Restaurantware?

YES

FEATURES chicken tender basket

$6.00

cal. 1040

original crispy chicken sandwich

$5.00

cal. 550

SIDES balsamic side salad

$2.50

fruit cup

$2.50

add cal. 80

onion rings

$3.00

add cal. 410

add cal. 60

sweet potato fries

$3.75

add cal. 400

MAKE IT A COMBO YOUR CHOICE OF SIDE + 20oz BOTTLED BEVERAGE

$4.00

2000 calories a day is used for general nutrition advice, but calorie needs vary. Additional nutrition information available upon request.

Fish Sandwich VISUAL PLAYBOOK 2025 EDITION

Category Sandwich (3 max) Specialty (1 max) EMBERS

Eggs (2 max) Side (2 max) Rotational Features (2 max) LTO's Category

A La Carte (10 max)

KITCHEN CRAFTED (HOT)

Sunday Monday Tuesday Wednesday Thursday Friday Saturday Bacon, Egg & Cheese Bacon, Egg & Cheese Bacon, Egg & Cheese Bacon, Egg & Cheese Bacon, Egg & Cheese Bacon, Egg & Cheese Bacon, Egg & Cheese (90336.12) (90336.12) (90336.12) (90336.12) (90336.12) (90336.12) (90336.12) Egg & Cheese Egg & Cheese Egg & Cheese Egg & Cheese Egg & Cheese Egg & Cheese Egg & Cheese (90336.22) (90336.22) (90336.22) (90336.22) (90336.22) (90336.22) (90336.22) Sausage, Egg & Cheese Sausage, Egg & Cheese Sausage, Egg & Cheese Sausage, Egg & Cheese Sausage, Egg & Cheese Sausage, Egg & Cheese Sausage, Egg & Cheese (90336.21) (90336.21) (90336.21) (90336.21) (90336.21) (90336.21) (90336.21) Avocado & Egg Toast Avocado & Egg Toast Avocado & Egg Toast Avocado & Egg Toast Avocado & Egg Toast Avocado & Egg Toast Avocado & Egg Toast (142075) (142075) (142075) (142075) (142075) (142075) (142075) Free Range Eggs (5306) Free Range Eggs (5306) Free Range Eggs (5306) Free Range Eggs (5306) Free Range Eggs (5306) Free Range Eggs (5306) Free Range Eggs (5306) Signature Omelet (8786) Fruit Cup (91815) Spiced Potato Wedges (3249.1) Loaded Breakfast Burrito (68374) Nashville Hot Chicken Biscuit (78822) Chicken and Waffles (161882) Sunday Bacon (608) Chorizo, Peppers & Potatoes (2400) Cinnamon Rolls (142765.7) Hard Boiled Eggs (65)

Signature Omelet (8786) Fruit Cup (91815) Spiced Potato Wedges (3249.1) Loaded Breakfast Burrito (68374) Nashville Hot Chicken Biscuit (78822) Chicken and Waffles (161882) Monday Bacon (608) Chorizo, Peppers & Potatoes (2400) Cinnamon Rolls (142765.7) Hard Boiled Eggs (65)

Signature Omelet (8786) Fruit Cup (91815) Spiced Potato Wedges (3249.1) Loaded Breakfast Burrito (68374) Nashville Hot Chicken Biscuit (78822) Chicken and Waffles (161882) Tuesday Bacon (608) Chorizo, Peppers & Potatoes (2400) Cinnamon Rolls (142765.7) Hard Boiled Eggs (65)

Signature Omelet (8786) Fruit Cup (91815) Spiced Potato Wedges (3249.1) Loaded Breakfast Burrito (68374) Nashville Hot Chicken Biscuit (78822) Chicken and Waffles (161882) Wednesday Bacon (608) Chorizo, Peppers & Potatoes (2400) Cinnamon Rolls (142765.7) Hard Boiled Eggs (65)

Signature Omelet (8786) Fruit Cup (91815) Spiced Potato Wedges (3249.1) Loaded Breakfast Burrito (68374) Nashville Hot Chicken Biscuit (78822) Chicken and Waffles (161882) Thursday Bacon (608) Chorizo, Peppers & Potatoes (2400) Cinnamon Rolls (142765.7) Hard Boiled Eggs (65)

Signature Omelet (8786) Fruit Cup (91815) Spiced Potato Wedges (3249.1) Loaded Breakfast Burrito (68374) Nashville Hot Chicken Biscuit (78822) Chicken and Waffles (161882) Friday Bacon (608) Chorizo, Peppers & Potatoes (2400) Cinnamon Rolls (142765.7) Hard Boiled Eggs (65)

Signature Omelet (8786) Fruit Cup (91815) Spiced Potato Wedges (3249.1) Loaded Breakfast Burrito (68374) Nashville Hot Chicken Biscuit (78822) Chicken and Waffles (161882) Saturday Bacon (608) Chorizo, Peppers & Potatoes (2400) Cinnamon Rolls (142765.7) Hard Boiled Eggs (65)

Meatless Vegetarian Sausage Patty (69553)

Sausage Link (1125) Sausage Link (1125) Sausage Link (1125) Sausage Link (1125) Sausage Link (1125) Sausage Link (1125) Sausage Link (1125) Scrambled Eggs Scrambled Eggs Scrambled Eggs Scrambled Eggs Scrambled Eggs Scrambled Eggs Scrambled Eggs (2032.14) (2032.14) (2032.14) (2032.14) (2032.14) (2032.14) (2032.14) Sweet Potato Hash with Sweet Potato Hash with Sweet Potato Hash with Sweet Potato Hash with Sweet Potato Hash with Sweet Potato Hash with Sweet Potato Hash with Peppers (18994) Peppers (18994) Peppers (18994) Peppers (18994) Peppers (18994) Peppers (18994) Peppers (18994) Tater Tots (25891) Tater Tots (25891) Tater Tots (25891) Tater Tots (25891) Tater Tots (25891) Tater Tots (25891) Tater Tots (25891) Turkey Sausage (5828) Turkey Sausage (5828) Turkey Sausage (5828) Turkey Sausage (5828) Turkey Sausage (5828) Turkey Sausage (5828) Turkey Sausage (5828)

Rotational Features (2 max)

Spinach & Parmesan Quiche (23378.32) Vegetable Fried Rice (10913)

AVAILABLE FOR A LIMITED TIME ONLY

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START WITH THE VISION Station Essentials Guide Small Account Guide Visual Playbook

BUILD THE MENU Menu Tool Menu FAQ Costing Tool Limited Time Offers Pop-up Brands

PREPARE THE TEAM

MERCHANDISE THE MOMENT

Hospitality HQ Microlessons Essentials Checklist What Right Looks Like Station Recipe Book

Signage Solutions Station Identifier 11x17 Print Menus Feature Cards 8.5x11 Editable Menus Digital Menus Add-ons and Upsells Nutritional Clings Pop-up Brand Kit LTO Marketing Smallwares Guide Packaging Guide

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Browse photos from cafés across the country to gather fun ideas, clever touches, and little moments worth sharing.

LEARNING THAT FITS YOUR DAY

CHOOSE YOUR ADVENTURE

Short, simple micro lessons you can use right away are perfect for quick refreshers or getting new team members up to speed.

Every room in Hospitality HQ is designed for you—to spark ideas, sharpen skills, and make every flip easier and more fun. Take a look around … you never know what inspiration you’ll find.

Hospitality HQ is our interactive space created just for our Morrison teams. It’s a place to gather—whether you’re joining a live call, checking out a quick micro lesson, or simply looking for a spark of inspiration during your day. Think of it as a digital café where everyone is welcome. You can pop in to learn something new, hear from leaders, connect with teams across the country, or see what others are working on. No pressure. No prep required. Just a place to explore, share, and stay connected. At its core, Hospitality HQ is all about people. It’s about lifting each other up, celebrating wins, and learning together—one small moment at a time.

SCAN THE QR TO LOOK AROUND. WE SAVED YOU A SEAT!

THAT’S SO MORRISON MAGAZINE

McLaren Greater Lansing

THAT’S SO MORRISON MAGAZINE

THE SAT ACTION HUB YOUR QUICK LINKS TO KEEP THE MOMENTUM GOING Station at a Time doesn’t end when the signage goes up. It evolves with every station, every guest, and every idea. Use these quick links and tools to stay connected, learn, and share your story as we keep growing together.

STATION AT A TIME GUIDES

REAL CADENCE TIPS

NEED A HAND?

EXPLORE DOWNLOADABLE GUIDES AND VISUAL PLAYBOOKS WITH MENU IDEAS, MERCHANDISING LAYOUTS, MICRO LESSONS, SMALL ACCOUNT SOLUTIONS, AND MORE.

LEARN HOW TO USE REAL CADENCE FOR IN-THE-MOMENT FEEDBACK, PROGRESS TRACKING, AND CELEBRATING EVERY WIN AS IT HAPPENS.

CAN’T FIND A FILE? HAVE A QUICK QUESTION ABOUT SIGNAGE OR STATION SETUP? SEND US A NOTE—OUR TEAM’S HERE TO HELP!

THAT’S SO MORRISON MAGAZINE

LOOKING AHEAD: 2026 Progress in motion—one station, one story, one success at a time The best part about Station at a Time? We’re just getting started! In 2025, the focus was on perfecting the core stations—deli, pizza, grill, breakfast, entrée, and beverage— but the road ahead is even more exciting. Snack stations, catering moments, coffee corners, and smart promotions will tie together the full retail experience, making our cafés feel more dynamic, modern, and unmistakably Morrison. Each new flip brings fresh momentum. The creativity sparked in one station spreads to the next, creating a ripple effect of new ideas and renewed energy across cafés nationwide. SAT isn’t a one-anddone project; it’s a mindset that keeps us growing, innovating, and learning in real time.

From Series Six to refreshed recipe books, merchandising visuals, and micro lessons, we’re continuing to power up the program that’s redefining what retail looks like in healthcare. The updated “What Right Looks Like” framework will serve as our north star— providing clarity, consistency, and creativity in equal measure. With more operator feedback feeding into each update, the playbooks will evolve to meet the moment while staying rooted in our shared standards of excellence. As we look ahead, the message is simple: Station at a Time is here to stay. We’ll continue to evolve, grow, and drive results one station at a time. The journey doesn’t end when the signage goes up; that’s when it truly begins.

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THAT’S SO MORRISON MAGAZINE

STILL MAKING OUR STATIONS POP Because momentum never goes out of style The best part of Station at a Time isn’t just the stations themselves, it’s the people behind them. Every operator, chef, retail manager, and support team member has played a role in turning a great idea into a thriving, national movement. Together, they’ve proven that consistency and creativity can coexist beautifully. From reimagined signage and refreshed line sets to the energy that fills our cafés each day, SAT has become more than a framework, it’s a mindset. Teams are approaching their spaces with curiosity and confidence, asking, “What can we make even better next time?” The collaboration between culinary, marketing, and retail has been the spark behind it all. By sharing insights, celebrating quick wins, and leaning into Real Cadence coaching, we’ve built a culture of continuous improvement that shows up in every guest interaction. As we look to the year ahead, that same energy will carry us forward. Every flip, every refresh, every creative idea contributes to something bigger: a retail experience that surprises, delights, and keeps growing stronger. Because at Morrison Healthcare, we don’t just make it work, we make it pop.

SAT IS MORE THAN A FRAMEWORK, IT’S A MINDSET. Orlando Health Horizon West