Welcome to Sweet Society, where cookies aren’t just cookies—they’re an experience.
Brands like Crumbl, Levain, Dirty Dough, and Last Crumb have turned cookies into crave-worthy, social media–fueled sensations. These aren’t your average bakery cookies; they’re big, bold, topped, and loaded with nostalgia and indulgence. Guests line up for limited-time flavors, take photos of the gooey centers, and share them online.
Sweet Society taps into this trend with a café-ready experience. It gives guests something familiar yet elevated and it drives impulse buys. From cheesecake-topped sugar cookies to apple pie-inspired chocolate chip creations, each bite offers a delightful surprise.
It may look like a cookie, but it eats like a dessert. Join the sweet side with Sweet Society.
WHY IT WORKS
Nostalgia Sells: cookies evoke comfort and childhood joy.
Indulgence Is In: guests want permission to treat themselves.
Social Media Loves Them: dramatic bites, oozing fillings, and unique flavors perform well online.
Dessert On-the-go: topped cookies hit the sweet spot between handheld and decadent.
Special thanks to Chef Arielle Perkins at WakeMed Health Raleigh for inspiring this delicious concept.
CHEF’S TIPS
Fill Fast: Make craters as soon as cookies come out of the oven (while they’re still warm). Fill to order to avoid soggy centers (toppings are very wet!).
Topping Tips: Use Sweet Street Cheesecake and Apple toppings (on managed order guide). Scratch recipes are available in Menuworks:
Scratch Zesty Lemon Cheesecake (182808.1)
Scratch Salted Caramel Apple Crumble (182809.1)
Holiday Boost: Offer multi-pack takeaways to drive sales and guest engagement during the holidays.
MENU
SALTED CARAMEL APPLE CRUMBLE
chocolate chip cookie topped with cinnamon spiced apples, caramel sauce, oat streusel, and a pinch of salt
ZESTY LEMON CHEESECAKE
classic sugar cookie topped with rich cheesecake batter and fresh lemon zest
HOT HONEY PEACH CRUMBLE
classic sugar cookie topped with sliced peaches, oat streusel, and a drizzle of sweet heat hot honey
ADD-ONS
CEREAL MILK
milk flavored with cap’n crunch cereal
RECIPES
