20 21
The Distinction Exceptional Properties Deserve the Finest Representation
Globally Connected Sotheby?s International Realty is the only truly global real estate brand, with a network of residential brokerage companies in more than 77 countries and territories. Through our personal relationships, our sellers reach a highly qualified global clientele.
A Unique Collaboration The properties represented by our network are exclusively promoted to the affluent clients of Sotheby?s auction house through client events, signature publications, digital newsletters, and on sothebys.com.
Exceptional Marketing We believe that exceptional properties deserve exceptional marketing. To maximize property exposure, our team of marketing experts works closely with our agents to form strategic marketing plans to showcase your property through a local, national and global lens. We leverage print, digital, public relations and social media to maximize exposure.
Brilliant Photography & Video The art of marketing your home begins with brilliant photography and videography. Our goal is to make buyers feel emotionally connected to a property before they even step through the front door. To elevate the consumer experience, we also offer drone photography, 3D virtual reality tours and detailed floor plans.
Exclusive Partnerships, Superior Exposure We don't wait until qualified buyers have begun their search; we go to where they are. The exposure and worldwide reach of our listings set us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby?s International Realty. In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 local Sotheby?s International Realty® websites.
Public Relations Sotheby's International Realty is the most profiled company in the press. Our public relations team fosters relationships with leading media outlets to achieve two objectives: increase traffic to our website and generate exposure for our listings. Our agents and their listings frequently appear in notable publications such as Boston Magazine, The Boston Business Journal, The Cape Cod Times and The Wall Street Journal among many others.
Social Media We craft exclusive social media content for people passionate about fine living. Our Gibson Sotheby's International Realty channels have more than 15K followers viewing our content on Instagram, YouTube, Facebook, and LinkedIn. Our properties also may enjoy exposure on the Sotheby's International Realty channels. With a growing number of more than 850K followers viewing our content on Instagram, YouTube, Facebook, Pinterest, LinkedIn, Twitter, WeChat and our popular RESIDE® Blog. The Sotheby's International Realty's award-winning YouTube channel has more video views and subscribers than any other real estate brand.
sothebysrealty.com Our enhanced website ? now in 14 languages/ dialects ? engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D virtual reality tours and ultra high-definition videography. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page. Half of all site traffic comes from outside the United States, showing the true global reach of our listings.
Our Approach Marketing 400 Stuart Street, Unit 26A At Gibson Sotheby?s International Realty, we recognize that every property is unique and deserves its own carefully crafted strategy. Prior to bringing a property to market, our team closely evaluates all relevant print and digital opportunities to create an individualized property marketing plan. The following outline offers an overview, which will be fine-tuned to provide maximum exposure.
Initial Preparation Media Take professional photography, property video, and floor plans. Market ing Collat eral Prepare final drafts for marketing campaign, including: compelling copy, email campaigns, property brochures, direct-mail piece, social media avenues, etc. Communicat ions Leverage Gibson Sotheby's International Realty's in-house public relations department to advise on potential PR / editorial coverage, as well as a social media strategy for the property. Sphere of Influence Out reach As an industry leader in Back Bay, Will Montero is connected to influential brokers, investors and luxury clients throughout the city and beyond. Prior to launching on MLS, Will will personally connect via calls and emails to this select audience. In addition, he will offer private tours of the property, if permitted.
Proposed Marketing Strategy MLS Launch Submit 400 Stuart Street, Unit 26A Street to MLSPin to reach the brokerage community and buyers. Online Presence 400 Stuart Street, Unit 26A will be displayed on GibsonSothebysRealty.com and SothebysRealty.com. In addition, the property will be distributed to over 100 Sotheby?s International Realty affiliates around the world and shared with our global property marketing partners. Media Out reach Our team will craft a media pitch and present to relevant local / regional publications for potential editorial coverage. In addition, we will submit the property to be considered for editorial opportunities with premium media outlets such as The Wall Street Journal, Dwell, etc.. Please note, editorial coverage is earned / unpaid and not guaranteed. Email Campaign(s) Announce 400 Stuart Street, Unit 26A to Gibson Sotheby's International Realty's agent network across Eastern Massachusetts, the local brokerage community, and Will's sphere of influence via email blast. Direct Mail Piece Tap into the Sotheby's International Realty network of well-connected agents in key feeder markets to get the property in front of VIP clients. Send a property brochure and cover letter. Additionally, send a property brochure to a curated list of UHNW prospective buyers throughout Boston and MA feeder markets such as Wellesley, Newton, Weston, etc.
Social Media Presence 400 Stuart Street, Unit 26A will be prominently featured across Gibson Sotheby?s International Realty?s social media channels? including Facebook, Instagram, and LinkedIn with a collective 15K+ followers. In addition, we will share photos and property details with SIR affiliates in key feeder markets for consideration to share on their local social media channels? increasing exposure across the US and within our network. Print Advert isement (s) Leverage the exclusive partnerships Sotheby's International Realty has with media powerhouses to introduce your home to discerning audiences worldwide. Consider the following print advertising opportunities: -
New York Times The Wall Street Journal Boston Magazine Financial Times Robb Report
Digit al Advert isement (s) Sotheby?s International Realty partners with a variety of digital advertising outlets that offer diverse campaigns to strategically market your property across the web? targeting local, national, and/ or international audiences. Consider the following digital advertising opportunities: -
-
-
One Million Impressions: Customized banner advertising program with guaranteed impressions and click-throughs. Ads will appear on top-tier websites such as Boston.com, Reuters.com, WSJ.com, Bloomberg.com, CNBC.com, and Forbes.com to capture an affluent audience. WSJ/ Mansion Global Featured Property Upgrades: Places your listings at the top of WSJ.com/ Mansion Global.com search results in the town where the property is located for one month. Juwai.com Featured Property: Juwai connects you to UHNW Chinese consumers. The site is the largest and most authoritative source for global property in Chinese.
Nominat e for Exposure Through Sot heby?s Int ernat ional Realt y We will nominate the property for additional exposure through SIR. If selected, the property could be featured on SIR?s social media channels (i.e. as Extraordinary Property of the Day), on SIR?s ?Extraordinary Living?blog, on their YouTube channel (for video), or in premium editorial media outlets (i.e. Dwell, WSJ). Submissions are held indefinitely and SIR will notify us of all opportunities.
© 2021 Sotheby?s International Realty. All Rights Reserved. The Sotheby?s International Realty trademark is licensed and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. The Sotheby?s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.