TheMarketingProcess

PRE-MLS LAUNCH

- Property Preparation

- Professional Photography

- Property Video and/or 3D Matterport Virtual Tour

- Professional Floor Plans

- Install ?For Sale?Signage on Property

- Create and Finalize Print Collateral (i e brochures,inserts,etc )

Week Of Launch In Mls

- Submit property to MLS to reach the brokerage community

- Feature property on sothebysrealty com and gibsonsothebysrealty com

- Property will be distributed to our global property marketing partners,comprised of the most authoritative news,lifestyle and financial voices such as Realtor com,Zillow, WSJ com,etc

- Listing agent to share the property via email and calls to personal sphere of influence

- Announce the listing to GSIR?s agent network and the local brokerage community via email blast

- Send a direct-mail postcard to a targeted list of potential buyers,introducing the property

- Launch a paid social media campaign targeting consumers within a 15-mile radius of the property

Post Mls Launch

- Feature property in office window displays to capture optimal foot traffic

- Showcase the property across Gibson Sotheby?s International Realty?s social media channels ? Facebook,Instagram,and LinkedIn with a combined reach of 15K followers

- Continue to feature property in various email campaigns

- Consider placing a print and/or digital advertisement to increase exposure