Rob Ramsdell Seller's Guide

The Home Selling Process Your Guide to SellingProperty

PRES EN T ED B Y ROB RA M S D EL L

Rob Ramsdell Global Real Estate Advisor 617.433.5539 RobR@GibsonSIR.com RobRamsdell.com 1008 Massachusetts Avenue Cambridge, MA 02138

My Approach to Selling Your Home We believe that exceptional properties deserve exceptional marketing.

To maximize property exposure, we work with an in-house team of marketing experts to form strategic marketing plans to showcase your property through a local, national and global lens.

Our services include professional photography, custom brochures, targeted social media advertising and email campaigns, as well as unrivaled digital exposure through our global media partners. In addition, to ensure that our campaigns are reaching the right audience of prospective buyers, we measure each campaign with a variety of analytics and reporting tools to define a marketing campaign?s impact and determine the next steps.

The Selling Process I N I T I A L C O N S U LTAT I O N Discuss Listing Timeline Documents and Disclosures Pricing and Valuation

P R E PA R E Y O U R H O M E Decluttering and Cleaning Repairs and Updates Staging

M A RK ET I N G YO U R H O M E Professional Photography and Floor Plans

M A N AGI N G OFFERS Review

Print and Digital Marketing

Negotiate

Showings and Open Houses

Accept

M A N AGI N G T H E SA L E Purchase and Sale Financing/ Appraisal Mortgage Approval

M A N AGI N G T H E CLOSI N G Documents and Certificates Final Utility Readings Coordinate Closing

Tips to Prepare Your Home 0 1 | DECLUTTERIN G The first step in the process of preparing your home for sale is decluttering. While going through old items in your home, a good rule of thumb to remember is that if you haven?t used the item in over a year, you probably won?t use it or need it again.

If you do decide to discard items that are still in decent shape, you can always donate them to a charity or nonprofit organization within your community. For items that need to be thrown away, some towns will pick up used goods and recycle them in a beneficial way.

For any items you decide to keep, store them away in boxes and closets so they are not visible, which will make your home look neater.

0 2 | ORGAN IZIN G As potential buyers are touring your home, they might be interested in storage space, such as in closets or in the garage. It is important to organize these areas before open houses to make sure there is a nice aesthetic.

To keep your kitchen cabinets organized maybe you alphabetize spice jars and neatly stack dishes. In bedrooms, you can keep the closets organized by making sure shirts aren?t falling off hangers and lining up shoes neatly. In the living room, fold blankets, fluff pillows and neatly stack up any books or magazines that might be visible.

0 3 | DEEP CLEAN IN G Whether you hire a professional cleaning company or you clean the house on your own, it is essential to make sure everything is spotless. Not only should you clean all rooms and surfaces in your home by dusting, mopping, polishing, etc., but you should also focus on the exterior of your home such as cleaning the outside of windows and power washing.

Clean and air out any musty areas by opening the windows or lighting a candle.

The night before a showing, be sure to avoid cooking with odorous foods such as fish or garlic. Instead you can make the house smell welcoming with a fresh batch of baked goods!

0 4 | M AIN TEN AN CE In order to get the most money for your home, be sure to make any necessary repairs. These could include replacing cracked floor or counter tiles, patching any holes in the walls, and fixing leaky faucets. You also want to check that all doors close properly and kitchen drawers don?t jam. If there are any burned-out light bulbs in your house, make sure to replace those as well.

0 5 | STAGIN G You want potential buyers to have a great first impression when touring your home, so this final step is very important. Although hiring a professional stager is definitely an option, you can easily make a few updates to a room to make it feel new.

The whole house doesn?t need to be staged, but instead focus on the main rooms such as the kitchen, living room and the primary bedroom. In the kitchen, you can place a bowl of fresh fruit on the counter top or add some fresh flowers to the dining room table. In the living room, add a decorative blanket and some throw pillows to the sofa.

0 6 | M AXIM IZE CURB APPEAL Don?t forget to create curb appeal by staging the exterior of your house, as this is the true first impression. Keep your yard tidy by mowing the grass and trimming bushes and shrubs. You can also add color by planting flowers in your front yard.

In the winter, add seasonal touches like a wreath or holiday lights to make your home more festive.

The Marketing Process PRE-M LS LAUN CH - Property Preparation - Professional Photography - Property Video and/ or 3D Matterport Virtual Tour - Professional Floor Plans - Install ?For Sale?Signage on Property - Create and Finalize Print Collateral (i.e. brochures, inserts, etc.)

WEEK OF LAUN CH IN M LS - Submit property to MLS to reach the brokerage community - Feature property on sothebysrealty.com and gibsonsothebysrealty.com - Property will be distributed to our global property marketing partners, comprised of the most authoritative news, lifestyle and financial voices such as Realtor.com, Zillow, WSJ.com, etc.

- Listing agent to share the property via email and calls to personal sphere of influence - Announce the listing to GSIR?s agent network and the local brokerage community via email blast - Send a direct-mail postcard to a targeted list of potential buyers, introducing the property - Launch a paid social media campaign targeting consumers within a 15-mile radius of the property

POST M LS LAUN CH - Feature property in office window displays to capture optimal foot traffic - Showcase the property across Gibson Sotheby?s International Realty?s social media channels ? Facebook, Instagram, and LinkedIn with a combined reach of 15K followers - Continue to feature property in various email campaigns - Consider placing a print and/ or digital advertisement to increase exposure

Jill Jones Exceptional new construction opportunity. Featuring 3 bedrooms and two bathrooms along with high-end finishes, custom millwork, and plenty of sunlight.

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