1005 Trapelo Rd #4 Marketing Plan

Exceptional Properties Deserve the Finest Representation 1005 TRAPELO ROAD, UNIT 4 WALTHAM, MA

BRIAN PERRY BrianP@GibsonSIR.com 617.413.8049

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Don’t just get it on the market.

Get it the attention it deserves.

To maximize property exposure, your listing agent will work closely with our team of marketing experts to form a thoughtful strategy that showcases your home through a local, national and global lens.

The following outlines a comprehensive overview of marketing possibilities available to you through Gibson Sotheby’s International Realty.

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About Brian Perry

Brian Perry Real Estate Advisor BrianP@GibsonSIR.com 617.413.8049

Brian Perry is a top-performing agent in Boston, with a 25 years of real estate sales experience and over $400 million in new development sales. He has been consistently recognized as a Top Producer at his firm and has sold over 1000 homes in the last two decades. Includingresale properties, Brian has amassed over $500 million in sales during his tenure with Gibson Sotheby's. Brian leads a dedicated team of talented professionals, committed to supporting his efforts and providing the highest quality customer service to his clients. Their dynamic collaboration provides a unique perspective on strategic project planning. Their services include, but are not limited to, market tracking, unit mix, finish selection, model unit staging, progressive pricing, custom branding, comprehensive marketing plans, and of course, sales. Due to their proven track record, developers consult with them on proformas and early stage decisions that can insure the long-term success of a multi-year or multi-stage project. In 1997, Brian led the way with a flagship loft development in Boston's South End. Laconia Lofts set the tone for a neighborhood which was undergoing a massive revitalization effort. Emboldened by that success, he then achieved record-breaking prices with Spencer Lofts in Chelsea and Porter156 in East Boston, and successfully pushed the loft concept into a quasi-suburban area with Watertown's Riverbank Lofts. As his momentum continued, Brian developed a solid reputation and lasting relationships with several developers. This led to his selection as the representative of several luxury developments, like Penny Savings Bank in Boston's South End. He established his prominence as the "go-to" agent for developers in Greater Boston. In a few cases, he was hired to sell developments that were performing poorly with agents in other firms. Most recently, Brian has represented a boutique development on historic Union Park in the South End, a LEED-Certified project in Mission Hill, and luxury developments with $3-$6.25 million condominiums in the South End and Beacon Hill. In 2015, a set of four townhomes in the Highland Park neighborhood of Roxbury of which Brian was the exclusive listing agent won the American Institute of Architect's national Top 10 Gold Medal for sustainable design. This project was the first-ever new construction project that participated in the city of Boston's E+ program and has paved the way for future net-zero developments. Brian's current portfolio consists of three developments with a combined total of more than 70 units. Beyond new developments Brian has maintained a proven track record and rapport among industry colleagues which inspires seamless collaboration during each step of the buying and selling process. Many of his transactions are with repeat clients. His referral business continues to grow with his reputation. Several of his most recent sales have placed him in the upper echelon of luxury agents in Greater Boston, including the most expensive home ever sold in the South End. Recent listings include multi-million dollar, rehabbed residences in the South End's prestigious Union Park and Derne Street in Beacon Hill, including the most expensive home ever sold in the South End on Union Park for $5.4 million.

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Marketing Overview Print Marketing Print Collateral Gibson Sotheby’s International Realty o ers a variety of print marketing options that highlight key features of your home and generate exposure — including pieces to share with prospective buyers and targeted mailers.

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Custom multi-page brochures

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Brochure inserts (i.e. floor plans, improvement sheets, etc.)

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Direct-mail postcards

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O ce window displays

Print Advertising Gibson Sotheby’s International Realty partners with an array of regional and national publications allowing agents to place both print and digital advertisements with preferred pricing. Your home could potentially appear in the following newspapers/magazines:

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Boston Homes

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South Shore Real Estate Insert

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Harvard Magazine

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Dorchester Reporter

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The Cricket

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North Shore Magazine

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Cambridge Chronicle

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Boston Magazine

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New York Times

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Hometown Weekly

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Wellesley Weston Magazine

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Wall Street Journal

Digital Marketing Email Marketing Gibson Sotheby’s International Realty provides a selection of tailored email campaigns to promote your property to a variety of audiences.

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Email blasts to your listing agent’s sphere of influence

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Email blasts to Gibson Sotheby’s International Realty’s agent network and local brokers

Social Media Marketing Through targeted social media advertising, we have the potential to capture an extended audience outside of our own network. Gibson Sotheby’s International Realty o ers a variety of social media tools to further promote a property — designed to generate leads, create awareness, and drive web tra c.

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Property Website Gibson Sotheby’s International Realty will provide a property website that highlights property details and digital marketing assets such as photography, video, Matterport 3D virtual tour, and floor plans.

Digital Advertising Gibson Sotheby’s International Realty partners with a variety of digital advertising outlets that o er diverse campaigns to strategically market your property across the web — targeting local, national, and/or international audiences.

Online Presence Your home will be displayed on SothebysRealty.com and GibsonSothebysRealty.com. In addition, the property will be distributed to over 100 Sotheby’s International Realty a liates around the world and shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.

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Boston.com

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FinancialTimes.com

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Zillow.com

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Realtor.com

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LP-LuxuryProperties.com

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Juwai.com

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WSJ.com

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HomeFind.com

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IHT.com

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NYTimes.com

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Trulia.com

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& many more

Additional Awareness Efforts Public Relations For our most significant and newsworthy properties, Gibson Sotheby’s International Realty’s in-house public relations department will leverage strategic media outreach e orts for local, national and international. Notable listings can take center stage in an array of print and digital publications, capturing a wide audience.

Our Network When your home is represented by Gibson Sotheby’s International Realty, it benefits from our well-connected network of 400+ local agents as well as our robust global network. Through personal outreach via o ce meetings, emails and calls, your property will be marketed to our agents and their highly qualified global clientele who know and trust the Sotheby’s International Realty brand.

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Proposed Marketing Plan Initial Preparation of Property Timing: Pre-MLS Launch

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Install ‘For Sale’ signage on property, if permitted

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Professional photography

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Property video and/or 3D Matterport virtual tour

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Professional floor plans

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Create and finalize print collateral (i.e. brochures, inserts, etc.)

Property Launch Timing: Week of Launch in MLS

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Submit property to MLSPin to reach the brokerage community

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Feature property on SothebysRealty.com and GibsonSothebysRealty.com

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Property will be distributed to our global property marketing partners, comprised of the most authoritative news, lifestyle and financial voices such as Realtor.com, Zillow, NYTimes.com, WSJ.com, etc.

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Listing agent to share the property via email and calls to personal sphere of influence

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Announce the listing to GSIR’s agent network and the local brokerage community via email blast

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Send a direct-mail postcard to a targeted list of potential buyers, introducing the property

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Launch a paid social media campaign targeting consumers within a 15-mile radius of the property

On-Going Marketing Efforts Timing: Post MLS Launch

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Feature property in o ce window displays to capture optimal foot tra c

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Showcase the property across Gibson Sotheby’s International Realty’s social media channels — Facebook, Instagram, and LinkedIn with a combined reach of 14K+ followers

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Continue to feature property in various email campaigns

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Consider placing a print and/or digital advertisement to increase exposure within a target demographic

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